APEX EXPO Daily Experience 2017 – Day Two

Long Beach | September 27, 2017

#APEXEXPO | APEX.AERO | @THEAPEXASSOC | APEX.AERO/NEWSLETTER

JetBlue and Airbus Launch Airspace for A320s Read more on page 9

Panasonic’s Projections on IFEC

Zodiac’s Hot Espresso Maker

Tigerair Oz Selects ViaSat IFE

American Airlines Adopts Alexa

Read more on page 6

Read more on page 13

Read more on page 22

Read more on page 14

sponsored by

Wednesday, September 27, 7:30 p.m.

The Ebell Club 290 Cerritos Ave.

Party Like It’s the Roaring 20s

Reminisce about the golden age of aviation at APEX’s 1920s-themed networking event, sponsored by SmartSky Networks. During this era, Charles Lindbergh became the first pilot to fly solo on a nonstop transatlantic flight; Amelia Earhart became the first woman to do so; and a group of US Army Air Service pilots became the first to fly around the world – in just 175 days.

Guests are encouraged to don cloche, bowler and fedora hats; flapper dresses, suits and suspenders; and dancing shoes to do the Charleston ‘til you drop.

EXPO DAILY experience

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THE GROUND.

WE MAKE IT

FLY

No matter how busy the flight, your passengers will feel like they’re in a world of their own thanks to our beautifully designed Airspace cabins.

HD in-flight entertainment throughout, quieter, and with soothing LED ambient lighting, Airspace delivers first class comfort for every passenger. And it’s now available across our newest widebody fleet.

Tranquility. We make it fly.

BOOTH 955

Panasonic Bullish on Healthy IFEC Business Now and in Future Mexican Airline Interjet has decided to equip its Airbus A320 and A321 fleet of up to 54 aircraft with Panasonic’s eXO overhead in-flight entertainment solution and Wi-Fi connectivity service. The first aircraft is due to be delivered in November, marking the first time Airbus has linefit Panasonic connectivity on its aircraft.

While passenger uptake of Panasonic’s in-flight connectivity (IFC) ranges anywhere between 3 percent and 50 percent, David Bruner, vice-president of Global Sales and Marketing, believes that eventually all narrow-bodies will feature IFC. He also

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revealed Panasonic is in final negotiations with four airlines regarding its new NEXT in-flight entertainment and connectivity (IFEC) platform.

Approximately 1,800 aircraft are currently equipped with Panasonic solutions, and there are a further 2,200 in backlog (around three years’ worth of work), but Bruner has bigger ambitions, predicting 10,000 aircraft will be committed to the company by 2025.

With this in mind, Panasonic will begin doubling its network capacity in the next few months, introducing a new high throughput satellite ahead of SES-15 going

Approximately 1,800 aircraft are currently equipped with Panasonic solutions. online in January 2018. Panasonic’s first eXtreme throughput satellite (XTS) will enter service in 2019.

Another innovation comes in the form of Panasonic’s new modem, which Bruner says will be able to dynamically balance aircraft demand with available capacity. With the rollout beginning in North America, Panasonic is expecting to have the modem deployed on 200 aircraft by year-end.

Elsewhere, the company is looking at how biometrics can improve passenger experience on the ground and in the air.

A new strategic partnership with Tascent will see its IFEC solutions combined with Tascent’s biometric identity devices, software and services to bring the “connected journey” closer to reality.

Inmarsat Aviation is the only company that owns networks to supply global, high-speed Wi-Fi for both cabin and cockpit. We’ve made the connected aircraft a reality.

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BOOTH 629

Love at First Sight: JetBlue and Airbus Engaged for Launch of A320 Airspace Cabin

Though the ultimate design of JetBlue’s Airspace cabin will not be revealed before its launch in 2020, Stoyanova hinted at the type of design aesthetic that can be expected: “We’re going to leverage the Airspace cabin’s interior to design everything in the JetBlue style,” Stoyanova said. “We’ll want to recreate something like your home and a little bit of a residential feel. The Airspace cabin is a perfect opportunity to do that.”

“We’ll want to recreate something like your home …The Airspace cabin is a perfect opportunity to do that.”

MARIYA STOYANOVA, JETBLUE

At the cabin’s reveal, Airbus showed off fully retractable window screens, which make the most out of the Airspace cabin’s larger windows, and new bins with 40 percent more volume, which can fit 60 percent more passenger bags.

JetBlue has said it will not make a final decision on possible transatlantic service until later this year, but the more spacious cabin, extra luggage capacity and modern ambience of Airspace would certainly make international flights on the A320 aircraft a comfortable proposal.

There were slick space jackets and big smiles on show as Airbus and JetBlue announced the airline will be the launch customer for Airbus’ A320 Airspace cabin, a holistic design concept introduced on A330 and A350 aircraft last year. The A320 carries over the same design DNA, with optimized use of space for passenger comfort and flexible brand differentiation.

Airbus’ vice-president of Cabin Marketing, Ingo Wuggetzer, credited JetBlue for its contributions to the

development of the new cabin, a project that spanned over a year. “I would say that it was love at first sight, you know. We matched perfectly,” he said. “Having a trendsetter in the industry as the first to fly the A320 Airspace is excellent.”

Mariya Stoyanova, director of Product Development at JetBlue, said the airline had been hoping for the right solution to come along. “We’re excited to bring a widebody feel to the narrow-body customer experience of JetBlue,” Stoyanova added.

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BOOTH 557, 757

Sky High Economics: In-Flight Broadband, a $130B Market by 2035 “The airlines are the gatekeepers to a $130-billion opportunity,” said Dominic Walters, vice-president, Market Communications and Strategy, Inmarsat, speaking of its global market projection for in-flight broadband in the next 20 years.

At EXPO, Inmarsat and the London School of Economics and Political Science (LSE) released a first-of-its-kind research study, predicting significant growth in broadband-enabled e-commerce,

advertising and premium content revenue in the sky.

Sky High Economics: Quantifying the Commercial Opportunities of Passenger Connectivity for the Global Airline Industry is the first part of a 12-month project quantifying the economic impact of connectivity on the global airline industry.

The report “allows airlines to look at their business modeling and inform their decision-making using hard data that

simply does not exist in an independent, cohesive, global scale,” said David Coiley, vice-president, Aviation, Inmarsat.

By 2035, the study concludes that airlines’ share of ancillary revenue will be $30 billion, growing from $1 billion in 2018. Broadband access charges that currently make up more than 80 percent of that revenue are expected to drop to just over 50 percent by 2035. The report suggests a $15-billion annual revenue opportunity for full-service and low-cost airlines from e-commerce, advertising and premium content.

Reflecting on the confluence of elements needed to create the report, LSE’s Dr. Alexander Grous said, “We’ve looked at this for years now, but the most important question is ‘why now?’”

He explained that by bringing together passenger demand, the step change driven by a new generation of satellites and the digitization of content, the industry is now able to monetize connected ancillary revenue opportunities in an unprecedented way.

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Panasonic Avionics Corporation

HELP US HELP DORIS Managing your fleet can be a complex task, but it doesn’t have to be. ZeroTouch™ helps automate your operations and allows you to easily update media, advertisements, and software on your fleet – all from the comfort of your own desk. © 2017 Panasonic Avionics Corporation. All Rights Reserved.

panasonic.aero/next

BOOTH 241

Cappuccino and Chill: Zodiac’s Galley Innovations NUVO ESPRESSO MAKER Zodiac Inflight Innovations has unveiled an aircraft insert capable of whipping up a variety of espresso-based drinks from cappuccinos to macchiatos.

“Airlines are always looking to better serve their customers, specifically to improve their first- and business-class, and now premium economy, service,” says Scott Butler, director of Sales, Zodiac Commercial Aircraft Inserts. “Espresso-based drinks are

deemed ‘premium,’ and allow airlines to differentiate their service.”

The espresso maker is the latest addition to Zodiac’s NUVO collection of galley inserts, which includes an advanced oven, coffee maker, water heater, bun warmer and beverage chiller. It can process coffee capsules and pads from multiple brands, and create two drinks at a time, so when they’re served to passengers sitting side by side, both drinks are the same temperature.

COOL TROLLEY

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Zodiac also has its Cool Trolley on display.

This thermodynamic trolley uses dry ice or cooling cassettes to keep its food between 0 and 8 degrees Celsius (32 oF and 46 oF ) for up to 14 hours – long enough for a return journey on a medium-haul flight. Alwin Hollander, director, Sales and Marketing, Zodiac AirCatering Equipment, says this solution keeps food cool twice as long as regular trolleys and will help airlines cut costs associated with dry ice, out-station meals and handling, since the trolleys can stay on the aircraft.

It also increases the possibilities for fresher onboard meal offerings such as wraps, salads, sushi, fruit, cold-pressed juices, hummus, yogurt and cheese. “The benefit for passengers is a wider range of meal choices,” says Hollander, “answering to the rising trend of healthy, fresh food, such as specialty local foods, which can normally only be provided from certain airports.”

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BOOTH 619

American Airlines Adopts Spafax’s Profile Skill for Alexa “Our customers are using Alexa-based devices for other products and services, and the new Alexa Skill from Spafax will allow them to interact with us in a fun and engaging way.”

BRIAN RICHARDSON, AMERICAN AIRLINES

Spafax Produces Business Travel TV Series Spafax has produced a TV series in partnership with Business Traveller that brings the best of the magazine’s content to IFE.

Spafax has made two announcements that will help passengers build anticipation before their travels: Passengers will be able to ask Alexa what movies will be showing on their flight, or catch an episode of the newly launched Business Traveller TV show to get insider tips on airport connections and more.

The monthly episodes, which will debut in flight on October 1, are aimed at frequent flyers and feature insider travel tips on airport connections, for example. The show will be syndicated for IFE, online and other channels, so viewers can have

American Airlines will be the first airline to offer the Spafax Profile Skill for Alexa when it becomes available to customers later this year. The voice-activated service allows travelers using Alexa-enabled devices, like the Amazon Echo speaker, to learn about the airline’s in-flight entertainment (IFE) offering before takeoff. The service, which provides information about titles, actors, ratings and more, is the latest 14

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addition to Spafax’s Profile entertainment personalization platform, which is set to launch with American this October.

“Our customers are using Alexa-based devices for other products and services, and the new Alexa Skill from Spafax will allow them to interact with us in a fun and engaging way,” said Brian Richardson, director of In-Flight Entertainment and Connectivity at American Airlines.

access to the program at the airport, in flight or at their destination.

“Our vision for this project was to create a flexible content solution that our clients and partners could customize and ultimately use to engage with their customers across multiple touchpoints,” said Niall McBain, CEO, Spafax.

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Live & on-demand entertainment

Levelling Up With Digital Natives on In-Flight Purchases International Airlines Group (IAG) low-cost carrier Level recently introduced an onboard payment system, called Pair and Pay, which enables passengers to pay for food, drinks, Wi-Fi, amenity kits and duty-free goods by pairing their mobile devices to the seatback in-flight entertainment (IFE) system.

While some passengers may be more comfortable with handing bills, coins or their credit card to a flight attendant when it comes to payment, a Level spokesperson says, “Our audience is digital natives. More than half of visits to the Level website are on mobile phones.”

Barcelona-based Level, which launched flights to Los Angeles, San Francisco, Oakland, Buenos Aires and Punta Cana this summer, advertises flights from LAX to BCN for $219. It entered the highly competitive low-cost transatlantic market in June, and in the same year, Norwegian Air, Eurowings and Joon, Air France’s new airline, took action to stake their claims on those routes, too.

Level’s passengers are largely millennials flying long haul for the first time, the spokesperson says. And for them, being able

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“It’s well-understood that users prefer their personal device to enter private information.”

DEREK ELLIS, MASSIVE

to pay from their own mobile devices means having more control of their experience.

“It’s well understood that users prefer their personal device to enter private information,” says Derek Ellis, chief creative officer and co-founder of Massive, the agency that worked with Black Swan and IAG to develop the software. The web-based, advanced ancillary revenue technology also means there’s no need for passengers to download another app.

“What’s more, a passenger can securely save a credit card for simplified repeat purchases on board,” Ellis says.

In the future, passengers could even pay for movies, TV shows and music through Pair and Pay. “[This] technology is part of a universal platform that we are looking at implementing across IAG airlines in the future,” the spokesperson says.

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Learn more at castlabs.com/ife

Visit castLabs at Booth #461 Discuss your IFE requirements and view our demos

BOOTH 919

Global Eagle Focuses on “Contentivity”

Global Eagle has been hard at work renewing its longstanding content management agreements with its airline customers, according to Amir Samnani, senior vice-president, Content Services.

“Our renewal with Air France extends our 17-year-long relationship with the airline.

It’s one of several recent renewals, along with Kuwait Airways and EVA Air.” Samnani explained that Global Eagle provides content management to over 80 airline customers, and has a 95 percentplus retention rate. “Our customers, like KLM, have stayed with us from innovation to innovation.”

Global Eagle’s strategy of “contentivity” focuses on the travel experience, rather

“Part of my job is to bridge the passenger experience, the connectivity experience and the operational experience.”

PER NORÉN, GLOBAL EAGLE

than on specific technologies. And the acquisition of masFlight, a flight planning and data analysis company, and navAero, a provider of electronic flight bags, adds aircraft operations to Global Eagle’s

product portfolio. “Part of my job is to bridge the passenger experience, the connectivity experience and the operational experience,” said Per Norén, senior vicepresident, Aviation, Global Eagle.

“I think the ‘last mile’ piece of digital transformation is connecting the airplane with the ground, and making sure you can use all aspects of that connectivity. But if you don’t have a cheap, reliable service and a well-connected fleet, you can’t do this.”

On the technology side, Global Eagle’s new Ka-band antenna will be showcased for the first time at APEX EXPO 2017 on the company’s test aircraft, Albatross One, a classic 1951 Grumman flying boat.

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BOOTH 213

Data Do’s and Don’ts: Thales Prepares for Secure Personalization This month’s Equifax breach is a warning to brands around the world that poor data protection standards can have serious consequences for millions.

Thales Avionics’ CTO, Fred Schreiner, points to the aftermath of a 2015 tweet by hacker Chris Roberts as a wake-up call to the aviation industry to be more vigilant of those actively seeking vulnerabilities. “The allegations made by Roberts raised lots of questions by airlines on their cybersecurity practices,” Schreiner said.

“Cybersecurity starts with the design,” he explained. “Our latest products have

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layers of authentication, firewalls and are fortified using penetration testing. We have a collaborative agreement with the OEMs and our own internal resources … and that perimeter of security is extending to ground infrastructure.”

This includes the passenger data gathered for personalization. “We use some of the features of cybersecurity [for data privacy], but there is more. When you’re complying with GDPR, the General Data Protection Regulation, you need to be able to declare whether you are the data processor, or who is responsible for

the data. You have to answer questions on personalization: ‘What data are you collecting? Why are you collecting it? What are you using it for? How long are you keeping it?’”

European citizens also have “right of erasure,” so they can ask for records of data gathered about them and request corrections. “The security part is more or less set; the rest is operational,” Schreiner said. “On the Thales side, there will be an operational entity that will deal with the GDPR compliance.”

“Cybersecurity starts with the design. Our latest products have layers of authentication, firewalls and are fortified using penetration testing.”

FRED SCHREINER, THALES AVIONICS

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BOOTH 355

ViaSat Brings Wireless IFE on Board Tigerair Australia Tigerair Australia has selected ViaSat’s in-flight entertainment (IFE) solution for all domestic flights. Using the airline’s app or a web browser, passengers will be able to access Hollywood movies and television shows, on a pay-per-view basis, on their own devices – including programming from Twentieth Century Fox Film Corporation and Fox Networks Group.

Don Buchman, vice-president, Commercial Mobility, ViaSat, says a lot of the low-cost carrier’s initial challenges were around content. But now, the airline has “a pretty groundbreaking deal with Fox that allows them to go to market with a new

“Having Arconics as part of the ViaSat family – now it’s one integrated product across the whole airline.”

DON BUCHMAN, VIASAT

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Rockwell Collins Interior Systems Provides Slimline Seats to Tigerair Tigerair’s Boeing 737 fleet will see an interior refresh with the installation of new, state-of-the-art slimline seats supplied by Rockwell Collins Interior Systems. The new seats feature adjustable headrests, an additional storage pocket for personal items and a built-in tablet/phone holder.

The cabin makeover means an additional six seats can be installed on each aircraft, but the airline promises passenger comfort will remain the same – with no impact on seat pitch, legroom, and lavatory and galley size.

model, where all the risk isn’t born upfront with the airline,” he said. “What we did is support all of the content, the loading and everything to make that dream come true.”

This partnership opens up a new channel of entertainment for Tigerair’s customers.

Content from Fox will be updated regularly, “which will see content on board Tigerair before its competitors,” said Peter Edwards, manager of Ancillary and Product, Tigerair Australia.

This is the first time ViaSat will deploy an IFE solution since its acquisition of Arconics last year. “The acquisition really got our foot in the door. Having Arconics as part of the ViaSat family – now it’s one integrated product across the whole airline,” Buchman said. In the future, he adds, Tigerair could be set up to adopt its connectivity solutions, which will be supported by its ViaSat-2 and ViaSat-3 satellites.

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BOOTH 1228

PXCom “XPlores” IFE System as Flexible Microsite PXCom is offering software development services to turn airlines’ in-flight entertainment (IFE) systems into easy-to-manage microsites. “Based on screen designs and templates, we can build the digital experience and integrate the software on the in-flight entertainment and connectivity platform,” Cyril Jean, CEO of PXCom, said. Behind the microsite is a cloud-based content management system that would enable airlines to upload fleet, meal, frequent flyer and destination information, for example.

The solution, dubbed XPlore, can also feature native advertising and be bundled with AirSAS, an ad-serving solution that does not require connectivity.

BOOTH 1151

BOOTH533

Media inMotion Transitions to In-Flight Retail Software

Kontron Goes to the MAX

Media inMotion is moving away from hardware and into specialist software for in-flight retailing via IFE systems.

New software modules include vOrder for order-to-seat functions and vThird for integrating third-party vendors on existing IFE platforms. “We strongly believe that this new approach for Media inMotion is the direction that we need to take as a company,” Stefan Patermann, CEO of Retail inMotion, said.

Kontron’s Server Management Unit, Modem Data Unit and Cab-N-Connect wireless access point IFE and connectivity equipment have now been approved for linefit installation on Boeing’s new 737 MAX narrowbody aircraft. Kontron, known for its embedded computing and connectivity expertise, worked with partner Global Eagle on the qualification, which enables components of Global Eagle’s Airconnect 3.0 in-flight connectivity system.

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Erwan Perhirin

MANAGING DIRECTOR, ONBOARD PRODUCTS AND CUSTOMER EXPERIENCE STRATEGY AMERICAN AIRLINES

Did you choose the airline industry or did it choose you?

I was passionate about aviation from an early age and actually got my private pilot’s license a year or two before my driver’s license. I’ve now been working in the airline business for 23 years, in areas that include alliances, sales, operations, IT, distribution, marketing and finance. I recently moved back from an assignment in Asia to a new role, which encompasses responsibility for Onboard Products and Customer Experience Strategy.

What trends do you have your eye on?

A couple of areas: We are seeing step change improvements in technology and the options for providing high-speed connectivity and more customized entertainment offerings across airline fleets.

Satellite-based connectivity is going to become more ubiquitous. Other areas I suspect we’ll see US-based carriers continue to focus on will be sleep and wellness as they relate to long-haul flights.

What change would you make to improve the passenger experience right now?

American is well into its fleet and product modernization program, so now it’s about completing the effort so that customers can rely on a consistent set of product and service offerings wherever they fly – regionally or globally.

For example, on our widebody and transoceanic fleets, our new minimum standards in premium cabins include lie-flat all-aisle access seats and premium amenities to promote onboard comfort.

And of course, by the end of this year, we will offer global Wi-Fi coverage options and live TV across our international wide-body fleet.

Every job has a cool factor.

What’s yours?

My kids insist that it is being part of the team that selects the onboard entertainment.

For me, it’s seeing the tangible impact we have in shaping the experience of tens of millions of customers every year. It’s also the opportunity

to support the frontline team – working with them to plan the right combination of product and service attributes they’ll need to best serve our customers.

“For me, it’s seeing the tangible impact we have in shaping the experience of tens of millions of customers every year.”

What trends do you expect to see at EXPO? I expect we will continue to see faster and faster Wi-Fi options, more opportunities for customer personalization and a continued shift to bringing an enhanced livingroom-like experience to customer devices on board.

How many EXPOs have you attended?

This will be my first EXPO, and so it’s going to be particularly valuable for me to connect with both existing and potential vendors and partners. Based on what I’ve heard, the focus on the customer experience is the differentiator at EXPO. The breadth of vendors and products, the quality of the education sessions and participants is exceptional.

How important is social media for an airline?

Exceptionally important as witnessed through various events this year. The importance of social media will only continue to increase.

EXPO DAILY experience

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BOOTH 453

Lufthansa Systems, Lufthansa Technik and Epteca Partner for New IFE Solution Lufthansa Systems, Lufthansa Technik and contextual marketing agency Epteca have announced they are developing a wireless in-flight entertainment (IFE) system with an undisclosed carrier. The solution will include the BoardConnect 5.0 digital platform, which will integrate Epteca’s own travel platform, designed to create targeted ancillary revenue opportunities for airlines.

The mobile streaming unit (MSU) will be stored in the overhead storage compartments of aircraft and further secured with Lufthansa Technik’s Power & Safe solution, a locked safe which is connected to a power supply to prevent unwanted access to the MSU, meanwhile removing the need for unnecessary battery exchanges.

“We are confident about this concept, which combines the benefits of both a portable and an installed IFE solution,” said Jan-Peter Gaense, director of Project and Certification at Lufthansa Systems.

“Flexible IFE systems are the future for the low-cost sector and on short- and mediumhaul routes in particular.”

Installed or Not Installed?

MSUs are about the size of a conventional tablet computer, which is why they qualify as nonpermanently installed equipment and can be easily mounted or removed without affecting other components in the aircraft.

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Additionally, Lufthansa Systems and Touch Inflight Solutions are celebrating their IFE partnership, which sees content being stored on local servers and delivered through a local Wi-Fi network. The solution has been installed on more than 100 aircraft on board Eurowings, Austrian Airlines and Azul Linhas Aéreas.

Lufthansa System believes BoardConnect Media Services solves the problem of bandwidth inefficiencies in the cabin when streaming content simultaneously.“[This] is a reliable and sustainable option that can also be combined with future Internet services,” said Michael Childers, chief consultant of Content and Media Services at Lufthansa Systems. “Our wireless BoardConnect IFE solution enables us to offer our customers exactly that.”

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BOOTH 1314

Mills Textiles Launches New Line of Aromatic Creature Comforts technologies to reduce our environmental footprint – not just in our products but also our manufacturing,” Morris says.

He says Mills Textiles even worked with its dye factory to transition from coal- to gas-powered operations.

PHOTO: COURTESY OF MILLS TEXTILES

“We are always looking at new technologies to reduce our environmental footprint.”

TIM MORRIS, MILLS TEXTILES

UK-based Mills Textiles has created a line of “sensory comfort” products to promote relaxation and revitalization in the airplane cabin. The textiles are being used for neck pillows and cushions that can be filled with natural ingredients like wheat or cherrystone, and infused with scents designed to help passengers rest or wake up feeling refreshed. “At the moment, our two most popular scents are ‘rejuvenating green tea and lemon’ and ‘recharging black amber and mandarin,’” Tim Morris, head of Global at Mills Textiles, reveals. The company had previously experimented

Scented textiles are designed to help passengers rest and feel refreshed.

with aromatherapy on hot towels for its airline customers.

Morris explains that Mills Textiles’ interest in organic, eco-friendly materials isn’t new. The company already offers an “eco” range of bamboo towels and blankets and worked with British Airways in the late 1980s to determine the feasibility of recycling formerly disposed cotton products. “We are always looking at new

Looking forward to 2018, Morris says, the company will work on re-engineering its products and designs to suit the needs of the ever-changing commercial airline environment. Among the in-cabin developments, Morris points to the closing gap between business and first class.

“You could strongly argue that business class now provides at least the same, if not better, levels of comfort today than you’d have seen in first class 10 years ago. It’s now almost a ‘given’ that a business-class seat will lie flat, for example.” As a supplier, Morris says, lie-flat seating presents a “very tough” set of criteria. Comfort items must be supple enough to stow, durable enough for repeat commercial laundering and dual-use for when the seat is up or down. By the looks of it, Mills Textiles is comfortable with the challenge.

EXPO DAILY experience

31

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32

EXPO DAILY experience

Denise Poole

CEO AMI INFLIGHT AND AMI WINES

Denise Poole is passionate about food and travel, and has managed to combine the two in a career spanning 38 years. During her 22 years with AMI Group, Denise and her team have built a product portfolio across the US and Europe that now generates more than $180 million in sales annually.

“Empathy is the most overlooked aspect of PaxEx, but airlines are beginning to understand how travelers feel when a flight is canceled…”

What’s your philosophy on customer service?

It’s pretty simple: We will go to the ends of the earth to make our customers’ jobs easier, to solve their problems, to find the things they need, to be there for advice. Whatever it takes, we are there to provide it quickly and easily every day, all year long.

What do you think is the most overlooked aspect of the passenger experience?

Empathy, but that is changing.

Airlines are beginning to understand how travelers feel when a flight is canceled, when they need to be at a wedding, a funeral, an important business meeting. Airlines are making great strides through technology and the

empowerment of their staffs to make things easier. They have made “the rules” less restrictive, which is noticed and appreciated by their customers.

In the 2000s, US airlines removed nearly all food and snacks from the aircraft.

What has the road to recovery been like?

It began with the removal of 75 percent of the food that had been offered, followed by “buy-on-board” programs.

These changes prompted suppliers to change their models, and, in our case, we began to change our product portfolio. For example, airlines were no longer looking for a cookie at the lowest possible price; they were looking for a high-quality cookie they

could sell for $3 in their retail programs. We have been doing this again and again over the last 15 years to meet the ever-changing needs of a more prosperous airline economy.

What’s something about airline food that only an industry insider would know?

The complexities are gigantic!

An airline meal may be prepared at 4 a.m., loaded onto a cart and then stored in a cooler for hours before it is transported to the aircraft to then be cooked on board by a flight attendant who has many issues to deal with, sometimes compromising how the meals turn out. The flying public has no idea what a meal must go through to get to their tray table.

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BOOTH 134

IFPL’s New Solutions Help Airlines “C” the Future IFPL has developed a reversible USB-A and USB-C combination outlet called 2030, to help airlines adapt to USB-C, which is becoming the standard for consumer devices. A different shape from the USB-A, the USB-C connector can deliver up to 3A 5V DC power in comparison to the USB-A’s 2A 5V DC, and also enables USB power delivery.

“This standard can provide up to 100 watts of power through the USB Type C connector,” explained David Thomas, IFPL’s vice-president of Business Development.

“The aviation industry has been in discussion, and is currently suggesting a limit on this to 60 watts on aircraft.

However, this has the ability to charge more hungry devices like laptops.”

There is also a data variant of the 2030 connector, which uses USB C 3.1 to allow for data transfer speeds of up to 10 Gbps, enough for personal electronic devices to communicate with an in-flight

“Airlines may face disappointed customers if they don’t upgrade their onboard charging platforms.”

DAVID THOMAS, VP BUSINESS DEVELOPMENT, IFPL

entertainment system. Elsewhere, IFPL’s new Rapid Fit USB-C outlet allows for a 30-second replacement in the event of failure by undoing one hex screw. The outlet consists of a cassette that houses the USB-C connector, while the expensive electronics are kept at the rear.

Finally, the company is showcasing a new inductive charging unit. While there’s more space for the product in first- and business-class cabins, Thomas explains, the technology can be located on the economy tray table. The product is a response to the launch of Apple’s iPhone 8, iPhone 8 Plus and iPhone X, which bring wireless charging to a broader market. “Airlines may face disappointed customers if they don’t upgrade their onboard charging platforms,” Thomas said.

Integrated Seat Arm

USB-A

USB-C

Reversible USB

EXPO DAILY experience

35

BOOTH 563

Deutsche Telekom’s Portal to Passenger Connectivity Deutsche Telekom’s (DT) Internet Service Provider (ISP) platform allows passengers to purchase in-flight Wi-Fi, during the flightbooking process and log on easily on board, via its app, hotspot and roaming services. The portal features multilingual customer service, self-management account supervision and multiple payment options.

Fourteen airlines have already launched the in-flight Wi-Fi service on board. While the majority of these airlines use the platform on intercontinental routes, Lufthansa, Austrian Airlines and Germanwings also use it on their short- and medium-haul routes within Europe. “For those airlines, we are working with Inmarsat, who is providing the connectivity via satellite … while we are providing the ISP portal,” said David Fox, DT’s vicepresident for Inflight Services and Connectivity.

DT’s in-flight connectivity collaboration with Inmarsat is deepening with the development of the soon-to-be-launched European Aviation Network (EAN), which will be the world’s

“Customers today always want to be best connected. High-quality in-flight connectivity is no longer a luxury; it’s a necessity.”

DAVID FOX, DEUTSCHE TELEKOM

first integrated satellite with a complementary ground network dedicated to in-flight connectivity. “Customers today always want to be best connected. High-quality in-flight connectivity is no longer a luxury; it’s a necessity,” Fox said. “The EAN covers one part of this development – the technological capability of providing unprecedented in-flight connectivity.”

BOOTH 1314

Sound Check!

From low-cost earbuds to over-the-ear headphones, InflightDirect has sound solutions with varying levels of noise cancellation, sound quality and style, for different airline needs. “Our new higher-end headband style headphones are ideally suited for the front of the aircraft because of the exceptional performance that is similar to many retail brands,” Thomas G. Mockler, CEO of InflightDirect, said.

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EXPO DAILY experience

37

Let digEcor cabin technology delight your passengers

INTEGRATED FLIGHT EXPERIENCE

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EMBEDDED - PORTABLES - POWER - CABIN LIGHTS ENGAGE - PASSENGER SERVICES - CONTENT CABIN MANAGEMENT - TAPE REPLACEMENT - WI-FI

Find us at Booth 931 or email us to schedule a meeting sales@digecor.com

BOOTH 419

Asia Pacific-Based Airline Selects Rockwell Collins’ CabinConnect IFEC for 100 New Boeing 737 MAX Aircraft

An Asia Pacific-based airline has selected Rockwell Collins to linefit its fleet of 100 new Boeing 737 MAX aircraft with CabinConnect, an in-flight entertainment and connectivity (IFEC) solution, using Inmarsat’s Global Xpress satellite network.

“The ability to stay connected while flying is critically important to airline passengers today, especially in the growing Asia-Pacific region,” said David Nieuwsma, senior vice-president of Information Management Services at Rockwell Collins. “These passengers want to stream video and chat with family, and also enjoy the benefit of flying with a highly efficient airline.”

CabinConnect was previously part of the PAVES in-flight entertainment (IFE) portfolio, but was rebranded after the company shifted its focus from embedded and broadcast IFE systems to wireless IFEC earlier this year. The IFEC solution is capable of streaming content to more

than 300 passengers using high-bandwidth connectivity.

In the flight deck, the yet-to-be-named Asia-Pacific carrier will also implement Rockwell Collins’ ARINC GLOBALink services to deliver voice and data communications between the aircraft and ground operations over a private aviation network. And to monitor its fleet globally, the airline will use the company’s ARINC MultiLink flight-tracking solution.

“The ability to stay connected while flying is critically important to airline passengers today, especially in the growing Asia-Pacific region.”

DAVID NIEUWSMA, ROCKWELL COLLINS

BOOTH 429

SITAONAIR to Launch Next-Gen Connectivity on Philippine Airlines Philippine Airlines (PAL) has selected SITAONAIR to upgrade its fleet of Boeing 777s from the existing Inmarsat SwiftBroadband (SBB) connectivity solution to Global Xpress (GX) Aviation.

The connectivity provider will also linefit PAL’s new Airbus A350s and A321s.

SITAONAIR’s Internet ONAIR portal will deliver secure in-flight transactions, crew and passenger communications

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EXPO DAILY experience

and integrated, connected in-flight entertainment from Zodiac Inflight Innovations.

Gregory Ouillon, chief technology officer, SITAONAIR, says the migration from SBB to GX is an example of the company’s nose-to-tail open cabin approach to achieving harmony between the different suppliers and providers airlines use for in-flight entertainment and connectivity.

“Obviously if you run SBB on an [aircraft with high-demand for connectivity], you are more constrained, so the bandwidth experience and response time will be different, and that’s why we are extremely delighted to move to GX for our customers,” he said.

WB NON-THEATRICAL SALES JEFF CRAWFORD // jeff.crawford@warnerbros.com ANGELICA MCCOY // angelica.mccoy@warnerbros.com wbnts.warnerbros.com

© 2017 Warner Bros. Pictures. All rights reserved.

GET YOUR PASSENGERS OUT OF STICKY SITUATIONS.

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BOOTH 1006

Envee Inflight on the Lookout for Big Game

Envee Inflight Entertainment recently partnered with mobile game developers Gameloft, Gamezop and HandyGames to offer games associated with familiar names, such as Ice Age: Scrat-ventures. “Current products are not innovative enough,” Silas Wu, CEO of Envee, says. “We will bring more Internet-famous brands into the airline industry.”

This year, the Chengdu-based company, one of the larger game suppliers of in-flight entertainment in China, set up shop in Lake Forest, California – close to Panasonic and Thales, of which Envee is an authorized software developer – to better serve international airlines. “We hope to make airlines around the world see Envee as a potential international content provider on the rise,” Wu says.

“We hope airlines around the world see Envee as a content provider on the rise.”

SILAS WU, ENVEE INFLIGHT

Some of Envee’s customers include Air China, Hainan Airlines and China Southern Airlines. Last year, the company supplied Air China’s Boeing 787-9 Dreamliner fleet with a specialized catalog that includes Mahjongg, Gomoku and Huarong Path, popular board- and table-based games in Chinese culture. “From our current statistics, the most popular games are

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branding games and casino games,” says CiCi Tang, marketing assistant, Envee.

But Envee is about more than just games. The company also develops apps for reading, shopping and ordering meals, as well as designs for in-flight Wi-Fi portals and graphical user interfaces, which can be customized to fit an airline’s brand.

“Envee believes these customized requirements not only complete an airline’s outsourcing needs, but also allow airlines to actively think about and look for the pain points and business models,” Wu says, adding that Envee is on track to becoming the media encoding services provider to Chinese airlines.

EXPO DAILY experience

43

BOOTH 931

digEcor: Moving Airlines Toward a Digital Future “There is still a growing trend for embedded seat-centric solutions.”

DAVID WITHERS, DIGECOR

To stay competitve and increase efficiency, airlines are naturally adopting lighter, digital solutions, Withers says. Airlines are replacing fluorescent lighting with LEDs, and the bring-your-own-device trend is making it a necessity for airlines to provide a reliable source of in-seat power. Still, Withers believes the seatback is here to stay. “There is still a growing trend for embedded seat-centric solutions,” he says.

“It’s not all about Wi-Fi.” digEcor aims to fill the gap in the airline industry for flexible and budget-friendly in-flight entertainment (IFE) and cabin solutions. In August, the company equipped three of EuroAtlantic Airways’ Boeing 767-200 aircraft with its GLIDE embedded seatback screens, in-seat power, passenger service controls, LED lighting and a moving map.

David Withers, digEcor CEO, says that shifting consumer digital trends are pushing airlines to adapt fast. The company’s Integrated Flight Experience solutions package is designed to help airlines meet demanding commercial challenges in the short term, while delivering value well into the future.

Solutions include everything from IFE (embedded, wireless and portable) to

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EXPO DAILY experience

power, LED lighting, cabin and crew management systems, wireless streaming and content services.

In April, digEcor also supported leisure Turkish carrier Corendon Airlines in its transition from a tape-based IFE system to a digital solution. “It’s essentially a plugand-play retrofit using the existing wiring and monitors,” Withers says. The Antalya, Turkey-based airline refurbished six Boeing 737-800 aircraft, allowing it to save money while extending the life of its existing overhead screens.

Come visit us at Booth 241!

ZODIAC INFLIGHT INNOVATIONS ZODIAC AEROSYSTEMS Connected Cabin Division

A Match Made in Amenity Kits: Pairing an Airline and a Brand Amenity kit suppliers are now, more than ever, in the business of matchmaking.

When Hong Kong-based airline amenity kit provider Formia brokered a contract to provide Singapore Airlines with Laliquebranded wash bags and cosmetics, it also had to assess the compatibility of the companies’ brand philosophies.

“This contract is an outstanding example of Formia’s service ‘sweet spot’ in operation,” the company’s managing director, Roland Grohmann, says. “With Singapore and Lalique, we have brought together two of the world’s greatest luxury brands in a unique collaboration, which beautifully reflects

both companies’ approach to quality and customer delighting.”

Cindy Lam, director of Clip, the company that brought together JetBlue and Hayward Luxury and Hopper Goods for the airline’s current amenity kits, says, “I strongly believe that whatever brand you put forward to an airline, it should have a really nice fit.” And what a “nice fit” JetBlue, with its reputation for being “cool,” and Hayward and Hopper, with its roots in contemporary art, make.

According to Lam, the task of pairing airlines with luxury or cosmetic brands is a relatively new one – more dominant now

than it was 10 or 15 years ago. And while the focus was once on high-fashion labels, today it is on “specialty and diversified” brands, she explains.

An amenity kit supplier may connect an airline and a brand, but it must also keep tabs on the expectations of the end user.

Tara Del Rosario, senior marketing officer at Formia, insists that doing so entails having a finger on the pulse of consumer trends and how they are affected by socio-economic and political factors. “In turn, these factors affect the way we perceive, and what we expect from, a ‘luxury’ or ‘premium’ onboard comfort experience,” Del Rosario says.

“Whatever brand you put forward to an airline, it should have a really nice fit.”

CINDY LAM, CLIP

46

EXPO DAILY experience

SOLU TIONS

SOLU TIONS

SOLU TIONS

Catching a Whiff of Coffee Innovation at IFSA Philadelphia-based La Colombe

Johnson, La Colombe’s senior

plantations in India, Colombia,

is betting its new cold-pressed

director, Food Service Sales.

Peru and Ethiopia. “We like to

espresso beverage, which it

“[The second is] a sift-through

say this is the final frontier for

says is the world’s first draft

lid to help control the taste

coffee,” said Aakaar Gandhi,

latte, can capture interest from

experience and direct it to the

Caffè di Artisan’s head of

prospective airline customers.

right portion of your tongue and

Business Development and

“The innovation comes in two

replicate a taste like you’d get in

Special Projects. “We’re breaking

forms: The first is in the inner

a cafe.”

the tyranny of machines.”

valve, where we inject a sweet

Another company, Caffè

The aim is to deliver a blend

gas into it. When you open

di Artisan, is showcasing its

of premium taste and in-flight

the can, it creates a vapor and

freshly extracted liquid coffee

convenience. To achieve this,

helps texturize the beverage

shots, which use single origin

the company uses a unique

throughout,” explained David

high-grade Arabica beans from

proprietary method in terms of

“Just open the capsule, pour hot water and you’re done. It takes 10 seconds.”

AAKAAR GANDHI, CAFFÉ DI ARTISAN

how it roasts, grinds and brews its coffee. “We brew the bean to extract every ounce of the flavor, every essential oil and its natural sweetness,” he said.

The result is a liquid coffee shot that can be prepared by an airline crewmember in under 10 seconds.

EXPO DAILY experience

49

Seat as Honey: Supracor and Vanema Look to Nature for Comfort Innovation

Supracor made its debut in the aerospace industry as a finalist at the 2012 Crystal Cabin Award ceremony. Although the company didn’t bring home a trophy, it did distribute some sample cushions to prospective clients, including Swiss International Air Lines, Susan L. Wilson, vice-president and co-founder of Supracor, recalls. “I didn’t hear from them for a couple years, and then one day I got an e-mail saying, ‘Wow, you’re right – It’s really comfortable! I’ve been sitting

on it for two years now.”

SWISS became the launch customer of Supracor’s Stimulite cushions in 2016, when the airline installed them in the economy cabin of its Boeing 777s. The cushions will soon be retrofit on the economy, premium economy and first-class cabins of the airline’s Airbus A340s, as well.

According to Wilson, “the cushion helps to circulate air and evaporate moisture, so you never get the heat buildup from sitting for a long time.”

The thermoplastic material is naturally antibacterial and durable, Wilson explains, making it perfect for the in-flight environment. “If somebody spills their coffee or their wine, typically what happens with foam cushions – because they can’t be washed – is they are replaced and end up in landfills,” she said.

Surpracor’s cushions can be washed dozens of times and are completely recyclable.

Slovenia-based Vanema’s Octaspring technology also draws on the honeycomb shape for its improved ventilation properties. What differentiates the foam springs, according to Ieva Baradouska, the company’s head of Marketing and Communications, is its ability to be placed individually in the seat at varying densities.

“We can create different levels

“The cushion helps to circulate air and evaporate moisture, so you never get the heat buildup from sitting for a long time.”

SUSAN L. WILSON, SUPRACOR

of firmness for different parts of the body,” she explained.

Like Surpracor, Vanema’s relationship to nature does not end with the inspiration it draws from it. The company is working on prolonging the lifecycle of its product – for example, by cutting up the springs and using them for carpeting – in an effort to reduce its environmental impact.

EXPO DAILY experience

51

TrayVu8

TM

and

TrayVu9

Powered by Windows® The most capable low cost portable IFE devices available.

Our new 9" display provides a premium portable viewing experience.

Sophisticated user-interface including multi-tasking.

Seamless Wi-Fi integration with onboard server or internet connection.

Early Window movies, TV, Xbox® games, music, maps, and much more.

Complete program management available.

TrayVu8

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Now flying on Alaska Airlines & WestJet.

Over 10,000 TrayVu8 devices are flying every day to rave reviews from passengers and flight attendants, alike.

Proud Partners with:

VN\FDVWVROXWLRQV FRP _ ত ফনন ধফপ থবফফ

Television perfected Six of television’s best. One iconic broadcaster.

Availab le in selected i n tern at i o n al h o s pi t al i t y mar ket s .

TM

A Howlinâ&#x20AC;&#x2122; Get-Together

Global Eagle wrapped up Education Day at EXPO with a party at Howl, a 19th-century building with cool industrial vibes. Filled with the buzz and warmth of happy guests, the space was just right for the occasion.

EXPO DAILY experience

53

APEX #825

APEX #825 Imagination takes ï¬&#x201A;ight.

COMING SOON NOT ON MY WATCH OCT 2017

FRENCH

³9LUJLQLH (¿UD D 3DULVLDQ *HQD 5RZODQGV´ Le Figaro

STARTUP NOV 2017

ITALIAN

What price would you pay for success?

SKYLINE IFE www.skyline-ife.com +44 1449 711011 RICHARD BARSBY richard.barsby@skyline-ife.com

LORRAINE LEECH lorraine.leech@skyline-ife.com

DENA BLAKEMAN dena.blakeman@skyline-ife.com

Sky to Sea

After a day of keynotes and insights on the airline industry, guests at Gogo’s networking party submerged themselves under the sea at the Aquarium of the Pacific, among fins, flippers and friends.

EXPO DAILY experience

55

Aerospace Anniversaries Congratulations to all APEX members celebrating a milestone in 2017!

5

25

YEARS

AirFi, Century Carnival Movie Cultural Communication, Ensemble Media, Global Aerospace Design Corporation, Neutral Digital, Valour Consultancy, Velmenni

YEARS

15

Zee Entertainment Enterprises

YEARS

Guestlogix, Brussels Airlines

10 YEARS

Creative Century Entertainment, Display Interactive, castLabs

20 YEARS

Images in Motion, Star Alliance, Satcom Direct

56

EXPO DAILY experience

30 YEARS

Video Technology Services

35

80

Orbis

Air Canada, Icelandair

YEARS

YEARS

60 YEARS

Austrian Airlines, China Eastern

100

40

YEARS

YEARS

Eros International, France Vision Services, Eutelsat

Latécoère

65 YEARS

All Nippon Airways

45 YEARS

Designworks, HBO, Malaysia Airlines, Concept Development

70

105 YEARS

Paramount Pictures

YEARS

Singapore Airlines

EXPO DAILY experience

57

APEX EXPO Media Team

Photo of the Day

Al St. Germain

Maryann Simson

Publisher al.stgermain@spafax.com

Director maryann.simson@apexmedia.aero

Steve O’Connor

Caroline Ku

Sales Director steve.oconnor@spafax.com

Manging Editor caroline.ku@apexmedia.aero

Kristina Velan Digital Editor kristina.velan@apexmedia.aero

Valerie Silva

#longbeach #california #LAX #usa #sunset #LA #losangeles #horizon #harbour #lighting #shadows #apexpotd #apex #wanderlust #twitchcon #twitch #workandtravel #sleepy

Ari Magnusson

Howard Slutsken

News Editor

Contributor

@idrawl

Marisa García

Stephanie Taylor

Contributor

Contributor

Nicolás Venturelli

Angélica Geisse

Art Director

Graphic Designer

Felipe Batista Nunes

Joanna Forbes

Production Manager

Ad Production Coordinator

Ella Pomonarov

Vance Walstra

Research Assistant

Photographer

Deputy Editor

Sunset at Long Beach, CA

Poll of the Day Would you be comfortable giving up personal #data for #biometric screening processes? #APEXEXPO

58

1

Yes

33%

2

No

67%

EXPO DAILY experience

One of our 40 million secure, daily connections.

To her, it’s everything.

Over 14,000 commercial aircraft rely on Rockwell Collins

CABIN CONNECTIVITY

to stay connected, ensuring safe and efficient operations.

> IFE systems for today and tomorrow

Imagine what we can do for your passengers – engaging, entertaining and empowering them – even beyond the

> Global broadband connectivity

cabin. Because when you connect them to their world,

> Applications and value-added services

they connect with yours.

Visit us at APEX EXPO, booth 419. rockwellcollins.com/cabinconnect © 2017 Rockwell Collins. All rights reserved.