APEX EXPO Daily Experience – Day Three

EXPO daily

Singapore | October 27, 2016 #APEXEXPO | APEX.AERO | @THEAPEXASSOC | APEX.AERO/NEWSLETTER

Destined for Victory: PXCom Wins the APEX Cool Award > read more on page 3

Rockwell Collins’ IFE for China Eastern

GEE Entertains Qatar Airways Flyers

Lufthansa Systems’ Cinematic Sound

Live Sports Is the Name of the Game

> read more on page 9

> read more on page 4

> read more on page 12

> read more on page 16

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And the APEX Cool Award Goes to…

PXCom is the recipient of this year’s APEX Cool Award, a peer-selected accolade that recognizes exhibitors for showcasing remarkable innovations. In addition to its VHDWEDFN DQG ZLUHOHVV LQ ŋLJKW HQWHUWDLQPHQW FRPSDWLEOH LQWHUDFWLYH GHVWLQDWLRQ JXLGHV ZKLFK DUH FXUUHQWO\ DYDLODEOH RQ QHDUO\ DLUFUDIW 3;&RP DOVR RʼnHUV D GLJLWDO LQ ŋLJKW DG VHUYLQJ VROXWLRQ $LU6$6 SURYLGHV DLUOLQHV ZLWK D FRPSUHKHQVLYH DQFLOODU\ revenue-generating platform that facilitates everything from advertiser sourcing to campaign monitoring to reporting. In August, Eurowings launched PXCom and ArrivalGuides’ customized destination guides on its wIFE system. Earlier this week, PXCom announced a partnership with Chinese travel website Bamboo Compass.

5XQQHU XS IRU WKH DZDUG ZDV ,PDJHV LQ 0RWLRQ )RUPLD ,0* 0HGLD DQG 6WHOODU Entertainment placed in a three-way tie for third.

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BOOTH 1237

Global Eagle Entertainment Secures Content Agreement With Qatar Airways *OREDO (DJOH (QWHUWDLQPHQW *(( KDV FRQŊUPHG D QHZ FRQWHQW VHUYLFHV DJUHHPHQW ZLWK 4DWDU $LUZD\V 7KH PXOWL\HDU GHDO ZLOO VHH *(( SURYLGH VHUYLFHV LQFOXGLQJ PRYLHV PXVLF 79 DQG DXGLR IRU LQ ŋLJKW HQWHUWDLQPHQW ,)( V\VWHPV RQ ERDUG FRPPHUFLDO DLUFUDIW LQ WKH *XOI FDUULHUþV ŋHHW HLJKW 4DWDU $PLUL FKDUWHU MHWV DQG 4DWDU ([HFXWLYH EXVLQHVV MHWV 7KH DQQRXQFHPHQW EXLOGV XSRQ *((þV ORQJVWDQGLQJ relationship with Qatar Airways, which since 2009, has VHHQ WKH DLUOLQHþV ,)( FDWDORJ GRXEOH LQ VL]H 7KH FRQWHQW service provider also provides ongoing support to the Doha-based carrier through in-house production and social PHGLD FKDQQHOV á7KLV QHZ FRQWHQW VHUYLFHV DJUHHPHQW UHSUHVHQWV H[FLWLQJ LQ ŋLJKW HQWHUWDLQPHQW JURZWK RSSRUWXQLWLHV IRU 4DWDU $LUZD\V and a commitment to provide the best travel experience for LWV SDVVHQJHUV ø VDLG :DO $GHSRMX *((þV H[HFXWLYH YLFH SUHVLGHQW RI 0HGLD DQG &RQWHQW á4DWDU $LUZD\V LV JUHDWO\ HQKDQFLQJ LWV RYHUDOO SDVVHQJHU H[SHULHQFH E\ WDSSLQJ *((þV XQVXUSDVVHG ,)( FRQWHQW LQ WKH VN\ ø

BOOTH 434

Biman Bangladesh Chooses Panasonic’s eX3 Biman Bangladesh Airlines may be small, with just over a dozen aircraft, but the Dhaka-based FDUULHU LV LQ WKH SURFHVV RI PRGHUQL]LQJ LWV Ĺ‹HHW With four Boeing 787-8s on order, the airline has opted to equip the aircraft with Panasonic $YLRQLFVĂľ H; LQ Ĺ‹LJKW HQWHUWDLQPHQW V\VWHP 7KLV ĹŠUVW WLPH ,)( DJUHHPHQW EHWZHHQ WKH WZR FRPSDQLHV UHĹ‹HFWV %LPDQ %DQJODGHVK Airlines’ focus on immersing passengers in the airline’s culture and brand, according to A M Mosaddique Ahmed, managing director DQG FKLHI H[HFXWLYH RĹŒFHU á$IWHU ORRNLQJ DW all the options available today, it was clear that Panasonic could deliver the kind of experiences and technology we needed to ensure a premium experience on board our QHZHVW DLUFUDIW ø KH VDLG LQ D UHOHDVH Passengers on Biman’s new 787s will enjoy WKH H; V\VWHPĂľV áKRPH WKHDWHUø H[SHULHQFH ZLWK +' VFUHHQV DQG WRXFKVFUHHQ KDQGVHWV 4

EXPO daily experience

“For our new 787-8 aircraft, we want an entertainment experience that immerses our guests in our brand and the culture of Bangladesh.�

A M Mosaddique Ahmed Biman Bangladesh Airlines

BOOTH 515

Gogo and Phasor to Beam Up New Antennas Stick anything on the outside of an aircraft and it creates drag.

Airflow around the fuselage is disturbed, reducing an airplane’s performance. The fairings that now cover satellite antennas are as streamlined as possible, but work continues to make antennas and enclosures smaller.

To innovate in this arena, Gogo has partnered with Phasor, a Washington, DC-based company that’s focused on improving satcom antenna design.

Founded to solve the challenge of creating very low profile broadband antennas for high-speed trains, Phasor will work with Gogo to bring this technology to the aviation connectivity market.

Phasor’s flat-panel, electronically steerable, phased-array antenna modules are less than one-inch thick, and modules can be combined to create a larger antenna. With an eye to drag reduction, the modules can be shaped to conform to any curved surface – like aircraft fuselages.

This modular and scalable antenna technology is particularly suitable for smaller regional aircraft, enabling in-flight connectivity for passengers on short-distance flights.

Nesma Airlines Selects AirFi’s Wireless Entertainment Nesma Airlines is the first Middle Eastern airline to select AirFi’s wireless in-flight entertainment solution, with plans to launch on the Cairo-based carrier’s A320 aircraft by November this year.

Once available, passengers flying on Nesma will be able view content in English (and eventually Arabic) on their devices via a free onboard Wi-Fi network created

by AirFi boxes positioned throughout the cabin. Content will be provided with AirFi’s network of more than 50 providers, including its partner OnBoard International. “We are delighted to welcome Nesma to the AirFi family and to open up another new region here in the Middle East with our partner OnBoard International,” says AirFi chief executive officer, Job Heimerikx.

BOOTH 1525

SITAONAIR White Paper Reveals Drivers for IFC

46% 15% 12% 7% Improvements to passenger experience

6

EXPO daily experience

Maintenance and aircraft health monitoring

Benefits for pilot job functions

Improvements to cabin crew activity and service

Released last week, SITAONAIR’s white paper, “Open Platforms: The Next Inflight Connectivity Revolution,” reveals an industry shift in use cases for in-flight connectivity.

Passenger connectivity is still the key motivator for adopting connectivity, with 46 percent of airlines surveyed indicating that they view passenger experience as the main benefit of the connected aircraft, but interest in other applications is growing. Nineteen percent view connectivity services to support pilots and cabin crew as a principal driver, and 15 percent prioritize connectivity to support aircraft maintenance and operations monitoring.

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Search: Thalesgroup

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,1 )/,*+7 &211(&7,9,7< As one of the worldâ&#x20AC;&#x2122;s leading integrated telecommunications companies, Deutsche Telekom has over ten years of experience in delivering Wi-Fi services to millions of users. Our goal is to make the Internet above the clouds as simple as the Internet on the ground. We have developed a Wi-Fi platform optimized for in-flight use with all portable devices that supports specific airline needs, such as passenger vouchers or APIs to interconnect with airline systems in a flexible way. At present, it provides a superior user experience on more than 300 aircraft. Share our vision of innovation with your customers and increase your business revenues at the same time. Go Beyond Limits!

BOOTH 525

China Eastern Airlines Opts for Rockwell Collinsâ&#x20AC;&#x2122; On-Demand IFE &KLQD (DVWHUQ $LUOLQHV KDV VHOHFWHG 5RFNZHOO &ROOLQVõ RQ GHPDQG 3$9(6 LQ Å&#x2039;LJKW HQWHUWDLQPHQW ,)( SODWIRUP WR EH LQVWDOOHG RQ 1H[W *HQHUDWLRQ %RHLQJ V DQG 0$; DLUFUDIW 3$9(6 SURYLGHV D KLJK OHYHO RI Å&#x2039;H[LELOLW\ LQ WHUPV RI ,)( FRQÅ&#x160;JXUDWLRQ DQG GLJLWDO FRQWHQW PDQDJHPHQW 7KH 6KDQJKDL EDVHG DLUOLQH will also install a series of other Rockwell products â&#x20AC;&#x201C; including its MultiScan 7KUHDW7UDFN ZHDWKHU UDGDU */8 Multi-Mode Receiver and Head-up *XLGDQFH 6\VWHP ò RQ FORVH WR RWKHU aircraft. â&#x20AC;&#x153;The advancements weâ&#x20AC;&#x2122;ve made ZLWK RXU LQ Å&#x2039;LJKW V\VWHPV DQG DYLRQLFV DOORZ IRU D VDIHU DQG PRUH FRPIRUWDEOH Å&#x2039;\LQJ H[SHULHQFH ø VDLG -LP :DONHU vice-president and managing director for ,QWHUQDWLRQDO DQG 6HUYLFH 6ROXWLRQV $VLD 3DFLÅ&#x160;F 5RFNZHOO &ROOLQV

BOOTH 223

Salter Spices Up FTS Technologies FTS Technologies has welcomed respected technologist Rich Salter to a team that wants to revolutionize travel and disrupt old models. The startup GHVLJQV DQG GHYHORSV LWV RZQ LQ Å&#x2039;LJKW wireless and connectivity products and software to provide airline partners with cost-competitive solutions and long-term support.

Salter recently joined Beijingheadquartered FTS as its chief technical RÅ&#x152;FHU DQG LV EDVHG LQ 1HZSRUW %HDFK He also is known for his extensive work RQ WKH $3(; 7HFKQRORJ\ FRPPLWWHH among others.

FTS has created a marketing model that not only includes hardware and VRIWZDUH EXW DOVR D FRPSUHKHQVLYH SDFNDJH RI FRQWHQW DGYHUWLVLQJ DQG sponsorships. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re not just selling

the hardware and walking away IURP LW ø H[SODLQHG 6DOWHU ÷:HõYH SXW together a team that does advertising and ancillary revenue-generating RSSRUWXQLWLHV DQG ZHõUH JRLQJ WR SDUWQHU ZLWK WKH DLUOLQH ø Salter said that a key element of FTSâ&#x20AC;&#x2122;s strategy is to target smaller DLUOLQHV ÷(YHQ WKRXJK ,õYH EHHQ LQ WKH EXVLQHVV IRU RYHU \HDUV there are carriers Iâ&#x20AC;&#x2122;ve never heard of.

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EXPO daily experience

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“People will spend less time on TV and more time on social media, especially in Asia.

It’s happening now. It’s the best way to communicate to customers.”

10 EXPO daily experience

Patee Sarasin &KLHI ([HFXWLYH 2Ĺ?FHU Nok Air Patee has been the CEO of Nok Air since 2004. Prior to that, he served as CEO of Bates Advertising Thailand and as general manager of Multi Media Orbit, among many other roles. He has a masterâ&#x20AC;&#x2122;s degree in mass communication Ĺ?OP DQG YLGHR IURP $PHULFDQ University, Washington, DC, and a bachelorâ&#x20AC;&#x2122;s degree in business administration and computer science from Clark University, Massachusetts.

To read Pateeâ&#x20AC;&#x2122;s full Q&A, please visit us at > APEX.AERO /PATEESARASIN

Did you choose the airline industry or did it choose you?

The airline industry chose me. I did not plan to be in the airline business at all; it never crossed my mind. It actually chose me: My friend asked me to do it! So, Iâ&#x20AC;&#x2122;ve been doing it for 12 years.

In your opinion, what do you think is the most overlooked aspect of the passenger experience?

Thereâ&#x20AC;&#x2122;s a lot you can do on an airplane, but thereâ&#x20AC;&#x2122;s not enough in terms of movement.

Passengers are stuck in their seats for so long.

Iâ&#x20AC;&#x2122;m not sure we can change that too much, but I think certain airlines are trying to provide personal space so passengers can walk around D OLWWOH ELW PRUH HVSHFLDOO\ RQ ORQJ Ĺ&#x2039;LJKWV Youâ&#x20AC;&#x2122;re taking Nok Air to China. Whatâ&#x20AC;&#x2122;s the plan?

Going to China is a strategic move: Thailand is one of the top destinations for Chinese WUDYHOHUV :HĂľUH DOVR GRLQJ LW WR GLĹ&#x2030;HUHQWLDWH RXU DLUOLQH EXW LWĂľV GLĹ&#x152;FXOW ,Q &KLQD HDFK FLW\ LV OLNH a whole country in terms of population. How do we become a brand that they will select?

Itâ&#x20AC;&#x2122;s going to be a challenge, but we want to be number one, in terms of carriers bringing passengers to Thailand.

How important is personalization of the passenger experience to Nok Air? Personalizing for our large passenger base is actually not that easy. We use segmentation to bring us as close to personalization as possible.

When we interact with individuals, we use the

data we collect, we try to personalize as much as we can for each customer. Obviously, we canâ&#x20AC;&#x2122;t do everything 100 percent. :KDW LV WKH IXWXUH RI LQ Ĺ?LJKW entertainment? ,Q WKH IXWXUH SDVVHQJHUV ZLOO EULQJ WKHLU RZQ VWXĹ&#x2030; on the plane, because all the planes will have Wi-Fi on board. Passengers will bring the content that they actually choose to interact with, rather than just interact with whatâ&#x20AC;&#x2122;s been given.

Why is it important for Nok Air to be a part of the Value Alliance?

The key part of joining the Value Alliance is that we can spread ourselves across the region very quickly. Therefore, the Value Alliance becomes a big network. Rather than having to buy 200 or 300 aircraft, we have immediate access to partner aircraft.

A lot of airline CEOs are not active on social media, but you are. Why is it important to maintain a presence online?

The market is really shifting toward social media. In the future, people will spend less time on TV and more time on social media, especially in Asia. Itâ&#x20AC;&#x2122;s happening now. Itâ&#x20AC;&#x2122;s the best way to communicate to customers.

Every job has a cool factor. Whatâ&#x20AC;&#x2122;s yours?

People outside the industry think itâ&#x20AC;&#x2122;s really cool to work for an airline, but on the inside, itâ&#x20AC;&#x2122;s UHDOO\ TXLWH WRXJK 7KH FRRO IDFWRU LV WKDW , Ĺ&#x2039;\ around a lot and itâ&#x20AC;&#x2122;s really fun. Thatâ&#x20AC;&#x2122;s the cool factor; that I actually enjoy what Iâ&#x20AC;&#x2122;m trying to do.

But yes, itâ&#x20AC;&#x2122;s very challenging.

EXPO daily experience 11

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Enhance operational HIʖ FLHQF\ Unlock new opportunities for revenue, efficiency, and safety across your fleet. Gogo® Connected Aircraft Services can support cabin crews, flight operations, and maintenance teams – all while harnessing data from aircraft systems to optimize every aspect of your business. Stop by our booth to see what’s possible.

gogoair.com/airline © 2016 Gogo LLC. All trademarks are the property of their respective owners.

A320

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Delivering the promise of highspeed broadband: making GX available across ï¬&#x201A;eet types* * by end 2017

Mobile ONAIR ONAIR Play

Link ONAIR

Internet ONAIR

Visit us at APEX Booth number 1525 www.sitaonair.aero

BOOTH 926

Watch This Space: Arconics Introduces Smartwatch App 6HUYLFH DW \RXU Å&#x160;QJHUWLSV" :HOO DOPRVW $LUFUDIW VRIWZDUH FRPSDQ\ $UFRQLFV LV QRZ EULQJLQJ LWV :L )L HQDEOHG FDELQ PDQDJHPHQW DSSOLFDWLRQ WR VPDUWZDWFKHV WKHUHE\ DOORZLQJ Å&#x2039;LJKW DWWHQGDQWV WR PDQDJH UHTXHVWV ZKLOH NHHSLQJ WLPH RQ Å&#x2039;LJKW GXUDWLRQ ,QGHHG VHYHUDO DHURVSDFH FRPSDQLHV DUH VHHNLQJ RXW ZD\V WR SURYLGH D VPRRWKHU HQG WR HQG H[SHULHQFH EXW IHZ DUH SURSRVLQJ Å&#x2039;LJKW DWWHQGDQW ZHDUDEOHV DV D UHPHG\ WR SRLQWV RI IULFWLRQ LQ WKH LQ Å&#x2039;LJKW VHUYLFH H[SHULHQFH $QQRXQFHG \HVWHUGD\ DW $3(; (;32 $UFRQLFVõ IXOO\ LQWHJUDWHG DSS VXLWH ò DFFHVVLEOH RQ D YDULHW\ RI GHYLFHV ò SURPLVHV WR FRQQHFW SDVVHQJHUV Å&#x2039;LJKW DWWHQGDQWV DQG SLORWV WR HQVXUH LQFUHDVHG HÅ&#x152;FLHQF\ UHVSRQVLYHQHVV DQG HDVH 7KH FRPSDQ\ LPDJLQHV D IXWXUH ZKHUH WKH VRXQG RI Å&#x2039;LJKW DWWHQGDQW FKLPHV ZLOO QR ORQJHU EH KHDUG FDELQ ZLGH ,QVWHDG UHTXHVWV ZLOO EH FKDQQHOHG ZLUHOHVVO\ IURP SDVVHQJHU WR FUHZ ZLWKRXW GLVWXUELQJ RWKHU Å&#x2039;\HUV ÷:H EHOLHYH VPDUWZDWFKHV ZLOO KDYH D SODFH LQ DYLDWLRQ LQ WKH QHDU IXWXUH ø VD\V 8OWDQ 2 %ULHQ 93 6DOHV $UFRQLFV ÷$UFRQLFVõ YLVLRQ RI D VHDPOHVV HQG WR HQG DYLDWLRQ H[SHULHQFH UHTXLUHV DGRSWLRQ RI DOO QHZ WHFKQRORJLHV ý :H H[SHFW Å&#x2039;LJKW DWWHQGDQW ZHDUDEOHV ZLOO EH FRPPRQ LQ EXVLQHVV FODVV FDELQV TXLWH VRRQ DQG LQ DOO DLUFUDIW LQ WKH QHDU IXWXUH ø

BOOTH 1451

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BOOTH 229

CoKinetic Explores Accessible Media Capabilities 6LQFH &R.LQHWLF JRW LWV ELJ EUHDN ZLWK 9LUJLQ $PHULFD WKH FRPSDQ\ KDV SDUWQHUHG ZLWK 3DQDVRQLF WDNLQJ LWV $LU3OD\ LQ IOLJKW HQWHUWDLQPHQW ,)( SODWIRUP WR (PLUDWHV $LU 1HZ =HDODQG DQG RWKHUV 5HFHQWO\ LW LQWHJUDWHG IOH[LEOH DGYHUWLVLQJ FRQWHQW PDQDJHPHQW DQG UHSRUWLQJ WRROV RQ 'HOWD $LU /LQHV DLUFUDIW 7KLV \HDU WKH FRPSDQ\ LV FHOHEUDWLQJ \HDUV RI ZRUNLQJ LQ SDUWQHUVKLS ZLWK 3DQDVRQLF ÷:H ZRUN MRLQWO\ ZLWK 3DQDVRQLF WR GHYHORS LQQRYDWLYH PDUNHW OHDGLQJ ,)( LGHDV DQG FDSDELOLWLHV ø VD\V .ULV 6WHYHQV &(2 RI &R.LQHWLF ÷2XU QHZ ,)( DFFHVVLELOLW\ SURGXFW GHVLJQHG WR PHHW WKH QHHGV RI YLVLRQ LPSDLUHG SDVVHQJHUV LV DQ H[DPSOH ø EXPO daily experience 15

BOOTH 931

Content Service Providers Score Rights to Live Sports Coverage

3+272 /$7,1672&.

Digital Takes a Swipe at Print In-Flight Media

Sports content licensing agreements for live channels are the name of the game these days, with the likes of IMG Media and Global Eagle Entertainment (GEE) securing big money distribution rights to live sports content. IMG yesterday announced that is has VHFXUHG D UHQHZDO RI LWV LQ Ĺ&#x2039;LJKW media rights deal with Deutsche FuĂ&#x;ball Liga to screen live and non-live coverage of German football league matches on its Sport 24 and Sport 24 Extra channels, exclusively available on 3DQDVRQLFĂľV H;&RQQHFW LQ Ĺ&#x2039;LJKW Ku-band communications service.

The agreement follows deals to screen live NHL and World Cup of Hockey 2016 coverage and this 16 EXPO daily experience

past summerâ&#x20AC;&#x2122;s Olympics.

Earlier this month, GEE entered into a three-year contract with Lagardère Sports and Entertainment that gives the LQ Ĺ&#x2039;LJKW HQWHUWDLQPHQW ,)(

provider access to over 10,000 hours of live and produced sports content including soccer, athletics, tennis, swimming, golf, rugby and basketball. Speaking of GEEâ&#x20AC;&#x2122;s recent win, senior vicepresident of Content Distribution DQG 3XUFKDVLQJ -LP *ULĹ&#x152;WKV QRWHG that sports content is ideal for IFE catalogs, as it appeals to a wide audience. As the deals keep rolling in, content service providers can rest assured that sports coverage will forever be a fan favorite.

PressReader, a digital platform featuring more than 5,000 publications, VXUYH\HG $3(; PHPEHUV RQ WKHLU LQ Ĺ&#x2039;LJKW PHGLD RĹ&#x2030;HULQJV DQG IRXQG WKDW SHUFHQW RI UHVSRQGHQWV KDG HLWKHU VWRSSHG RĹ&#x2030;HULQJ SULQW PHGLD RQ ERDUG RU KDG SODQV WR GR VR ZLWKLQ Ĺ&#x160;YH \HDUV $FFRUGLQJ WR UHVHDUFK from Boeing, removing the weight of print newspapers and magazines HTXDWHV WR DQ DQQXDO VDYLQJV RI RYHU PLOOLRQ IRU D Ĺ&#x2039;HHW RI ZLGH ERG\ DLUFUDIW RSHUDWLQJ Ĺ&#x2039;LJKWV SHU GD\ The results of PressReaderâ&#x20AC;&#x2122;s survey also showed that 90 percent RI UHVSRQGHQWV EHOLHYHG WKDW SDVVHQJHUV ZRXOG Ĺ&#x160;QG GLJLWDO DFFHVV WR WKH DLUOLQHĂľV PDJD]LQH HLWKHU VRPHZKDW RU KXJHO\ EHQHĹ&#x160;FLDO But research commissioned by Dawson Media Direct (DMD) earlier this year suggests that it may be a while before passengers forego Ĺ&#x2039;LSSLQJ SDJHV IRU VZLSLQJ VFUHHQV 2XW RI WKH IUHTXHQW SUHPLXP Ĺ&#x2039;\HUV SROOHG SHUFHQW VDLG WKDW D VXEVWDQWLDO DPRXQW RI WKHLU Ĺ&#x2039;LJKW WLPH LV VSHQW UHDGLQJ SULQW press, and millennials are no exception. Eighty-two percent of respondents aged 21â&#x20AC;&#x201C;39 view travel as reading time, versus 69 percent of those aged 40 and over, and, despite owning multiple devices, millennials considered paper publications as the best resource for reading longer, in-depth content.

Whatâ&#x20AC;&#x2122;s your in-ďŹ&#x201A;ight media of choice? #APEXEXPO #IFE #PaxEx #AvGeek Print

15%

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ZODIAC INFLIGHT INNOVATIONS ZODIAC CABIN Connected Cabin Division

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3LORW *XLGHVõ GHVWLQDWLRQ YLGHRV SXW SDVVHQJHUV ZLWK D SHQFKDQW IRU DGYHQWXUH UDWKHU WKDQ ŊYH VWDU KRWHOV RU VKRSSLQJ PDOOV LQ WKHLU KRVWVõ VKRHV ò D SDLU RI WUHNNLQJ ERRWV ò WR H[SORUH VLJKWV LQ $IULFD $QWDUFWLFD DQG $VLD 2U GLVFRYHU $PHULFD WKURXJK LWV FRʼnHH FXOWXUH RU (QJODQG WKURXJK LWV DUFKLWHFWXUH 7KHVH YLGHRV GUDZ WUDYHOHUV WR GHVWLQDWLRQV ZLWK FRQWHQW RQ SHRSOH FXOWXUH DQG KHULWDJH EXPO daily experience 19

UPDATE FROM

UPDATE FROM

AIX Plush and Digital ASIA Finishes On Show at Aircraft Interiors Asia Expo

FTE How Bag Tag ASIA Innovations Are Speeding Up Passenger Processing

7KH IXWXUH LV GLJLWDO ò DQG SOXVK 2Q WKH $LUFUDIW ,QWHULRUV $VLD WUDGHVKRZ Ĺ&#x2039;RRU GLJLWDO LQWHJUDWLRQ ZDV VHHQ LQ WH[WLOHV VHDW FRYHULQJV and thermoplastics. Muirhead, a leather supplier, has introduced digital SULQWLQJ RQ FRZKLGH á,W JLYHV QRW RQO\ LQIRUPDWLRQDO SUHVHQFH EXW EUDQGLQJ DV ZHOO ø VD\V 'RPLQLF 'XĹ&#x2030;\ YLFH SUHVLGHQW 6DOHV $VLD ,WV most recent customer was KLM, which used the technology to brand its economy and premium economy seats.

5RJHU &KDQJ VDOHV VSHFLDOLVW DW )X&KL $YLDWLRQ 7HFKQRORJ\ showcased a faux-suede seat covering with an irregular pattern â&#x20AC;&#x153;embossedâ&#x20AC;? through digital carving, a technique he sees becoming more popular in the near future. You can use your design freely and unrestricted by the repetition required of woven textiles, says Chang. $QG LQ WKH UHDOP RI SDUWLWLRQV DQG VLGHZDOOV 6HNLVXL 63, GLVSOD\HG D WKHUPRSODVWLF VKHHW ZLWK D SKRWR UHDOLVWLF SDWWHUQ á,WĂľV EHVW GHVFULEHG like a tattoo,â&#x20AC;? said David Scott, global creative of the proprietary ,QIXVHG ,PDJLQJ WHFKQRORJ\ WKDW ZRQ D &U\VWDO &DELQ $ZDUG 7KH technique has been applied to the business-class seat shells of Air &KLQD 8QLWHG $LUOLQHV DQG 2PDQ $LU á,W HQDEOHV DLUOLQHV WR SHUVRQDOL]H surfaces from seats to galley carts to monuments,â&#x20AC;? he said.

20 EXPO daily experience

With global passenger volume estimated to reach seven billion annually by 2034, how can airports and airlines process WUDYHOHUV PRUH HĹ&#x152;FLHQWO\" 7ZR Netherlands-based companies H[KLELWLQJ DW )XWXUH 7UDYHO Experience Asia think the answer lies in smarter selftagging solutions.

Eezeetags has developed a bag tag without backing paper â&#x20AC;&#x201C; something it claims is six times faster to label than traditional tags. â&#x20AC;&#x153;As soon as you see someone do it, you can copy them, our solution is PXFK IDVWHU ø VD\V 6YHQ 7ROVPD HH]HHWDJVĂľ VDOHV PDQDJHU á,I \RX SHHO D WUDGLWLRQDO WDJ IURP WKH ZURQJ VLGH LW ZLOO QHYHU ZRUN :HĂľYH VHHQ couples getting in arguments over how to peel them.â&#x20AC;? $PVWHUGDP EDVHG %DJWDJ KDV GHYHORSHG ZKDW LW VD\V LV WKH ZRUOGĂľV Ĺ&#x160;UVW VHFXUH HOHFWURQLF EDJ WDJ VROXWLRQ 7KH VPDUWSKRQH VKDSHG product connects to an Android and iOS app and uses e-ink display similar to that used on the Amazon Kindle, enabling travelers to fully check in luggage from anywhere and avoid airport lines.

7KH SURGXFW DWWDFKHV WR KDUG VKHOO OXJJDJH XVLQJ WKH VDPH adhesive 3M VHB double-sided tape as GoPro cameras â&#x20AC;&#x201C; and like the DFWLRQ FDPHUDV LWĂľV EXLOW WR ZLWKVWDQG KDUG NQRFNV á:H GLG PXOWLSOH WHVWV VXFK DV GURSSLQJ D NLORJUDP EDJ RQ LW IURP D KHLJKW RI Ĺ&#x160;YH PHWHUV 7KH VXLWFDVH ZDV JRQH EXW WKH WDJ ZDV VWLOO ZRUNLQJ ø VD\V 5RE 6QHHNHV %DJWDJĂľV KHDG RI 2SHUDWLRQV

It’s not what they’re wearing It’s what they’re covering up

Visit us at APEX Expo Stand #835

b bcw dw bbcworl dwii desales.com

For the latest event calendar, visit

PHOTO: LATINSTOCK

> APEX.AERO/EVENTS

Register Now for APEX MultiMedia Market 2017 april 24â&#x20AC;&#x201C;26 | berlin, germany | #apexmarket With another successful APEX EXPO in the books, itâ&#x20AC;&#x2122;s time to start planning for APEXâ&#x20AC;&#x2122;s second-largest annual event: APEX MultiMedia Market. As the biggest gathering of airlines, distributors and content service providers, the event sets the stage for the coming yearâ&#x20AC;&#x2122;s entertainment. ÷&RQWHQW LV RIWHQ ZKDW GLÅ&#x2030;HUHQWLDWHV RQH DLUOLQH IURP DQRWKHU ø VD\V Â&#x2039;ULF /DX]RQ manager, Multimedia Entertainment, Air Canada, and co-chair of the event. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m a true believer that airlines and their content service providers will continue to search DQG OLFHQVH FRQWHQW JHPV DV WKH ZHDOWK RI WKHLU LQ Å&#x2039;LJKW HQWHUWDLQPHQW RÅ&#x2030;HULQJ PDNHV HDFK RQH RI WKHP XQLTXH ø *OREDOO\ SDVVHQJHUV UDWH PRYLH VHOHFWLRQ DV WKH PRVW LPSRUWDQW DVSHFW RI LQ Å&#x2039;LJKW entertainment, and the demand for local content continues to rise. APEX MultiMedia Market exposes airline representatives to unique content from smaller distributors based in France, Germany, Hong Kong and many other global markets.

Save the Date For APEX EXPO 2017 september 25â&#x20AC;&#x201C;28 long beach, ca, usa #apexexpo APEX EXPO will land in sunny California next year and be rejoined by Aircraft Interiors Americas and the International Flight Services Association. Pre-selections IRU Å&#x2039;RRU VSDFH KDYH DOUHDG\ EHJXQ )RU more information, contact Sales Manager Desiray Young at dyoung@apex.aero.

EXPO daily experience 23

THE HOME OF

EXPERIENCE EXPO FOCUSING ON INFLIGHT AND AIRPORT INNOVATION

HEADLINE PARTNER:

INCORPORATING:

LEAD SPONSOR:

w w w. F u t u r e Tr ave l E x p e r i e n c e. c o m

#fteAsia

IFEC ZONE

EXPO SEMINAR STAGE

Visit us at Booth 1249

Our Integrated Flight Experience is modular in design, customisable to your unique needs and costs a lot less than you think...

Embedded

Portable

Passenger Power

Passenger Service Solution

LED Cabin Lighting

Crew Connectivity

Tape Replacement

Content Services

all airlines to look create travelWWW.DIGECOR.COM experiences Itâ&#x20AC;&#x2122;senabling time to take a closer at extraordinary digEcor

Friends and Venues Old and New As day one of APEX EXPO tradeshow came to an end, attendees scooted RÅ&#x17D; WR YDULRXV IHVWLYLWLHV VLSSLQJ 6LQJDSRUH 6OLQJV LQ WKH KLVWRULFDO FRORQLDO 5DÅ&#x2019;HV +RWHO DQG FOLQNLQJ FRFNWDLOV DW &Â&#x2039; /$ 9, DWRS PRGHUQ 0DULQD %D\ 6DQGV 1R PDWWHU WKH YHQXH SDUW\JRHUV ZRUH VPLOHV DOO DURXQG HQMR\LQJ WKH FRPSDQ\ RI IULHQGV ROG DQG QHZ

Like us on Facebook to see more social photos from the show > FACEBOOK /APEX.AERO 26 EXPO daily experience

Off-Seat Power Solutions™

“The Power Of Simplicity” Installing passenger power systems has never been easier thanks to the unique and innovative design of PowerBar®.

The PowerBar off-seat mounting feature allows system components to be added without modification to the seat.

This ability results in faster and cost effective installations.

The lightweight and certified seat track mounted design is compatible with all AC and USB passenger power systems.

PowerBar provides convenient forward and aft facing outlet unit locations for passengers and is compatible with most economy class seat designs.

Visit us at the 2016 APEX Expo, booth 1414 Contact Us +1.630.285.0200 www.astronics.com

armstrongsales@astronics.com

CONNECTING YOUR PASSENGERS IFPL.COM INNOVATE

INSPIRE

AUDIO BREAKAWAY

NFC CONTACTLESS

MAGSIGNAL

PAYMENT & PERSONALISATION

DELIVER

USB-A & C 2.0, 3.0 & 3.1

...BREAK ING NEWS ...BREAK ING Se e IFPL a t APEX s tand 174 5 IFPL del i v e r i ng Breakawa y MagSig cost neutral jack nal audi o IFPLâ&#x20AC;&#x2122;s N value tr FC enables high ansactio ns IFPL dem and C po onstrating USB A wer solu tions

IFPL.COM E:innovate@if pl.com T:44(0)1983 555900

Get Social at #APEXEXPO Poll of the Day What has been the highlight of #APEXEXPO so far? #PaxEx #AvGeek Education Sessions

25%

APEX Awards Ceremony

13%

Networking

38%

Tradeshow

24%

)ROORZ #WKHDSH[DVVRF RQ 7ZLWWHU IRU ŊQDO UHVXOWV

Tweet of the Day

#POTD Lesego Tlhabanelo @lesegot

Leaving the coast of Africa for #APEXEXPO! #APEXPOTD on @singaporeair

“Hosting @theapexassoc Awards honoring the efforts of the ppl who make air travel as awesome as it is. Congrats ” to all! #APEXEXPO @domjlau EXPO daily experience 29

APEX Experience Magazine Cover Contest

How many people can you find using gadgets on the latest cover of APEX Experience magazine?

Tweet your best guess to @theapexassoc using the hashtag #APEXEXPO for a chance to win a a pair of BOSE headphones.

Read the latest issue of the magazine online at apex.aero/magazine

30 EXPO daily experience

APEX EXPO Media Team

Al St. Germain > publisher

Katie Sehl > editor

al.stgermain@spafax.com

katie.sehl@spafax.com

Kristina Velan > digital editor

Steve Oâ&#x20AC;&#x2122;Connor > sales director

kristina.velan@spafax.com

steve.oconnor@spafax.com

Nicolas Venturelli > art director

Adrian Chew > graphic designer

Caroline Ku > copy writer

Ari Magnusson > digital content strategist

Valerie Silva > digital copy editor

Howard Slutsken > contributor

Joanna Forbes > ad production Coordinator

Felipe Batista Nunes > production manager

Ella Ponomarov > research assistant

Amanda Dunbar > production assistant

Lim Kok Wee > photographer

Low Kian Tiong > Assistant Photographer

WB NON-THEATRICAL SALES wbnts.warnerbros.com

ŗ JEFF CRAWFORD jeff.crawford@warnerbros.com

ŗ ANGELICA MCCOY angelica.mccoy@warnerbros.com

© 2016 Warner Bros. Pictures.

All rights reserved.