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Southpoint Sun July 23, 2014

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New sponsors step forward for Tomato Festival

By Bryan Jessop Heinz may be gone, but support for Leamington’s biggest annual weekend celebration is not. Mastronardi Enterprises Ltd. has officially been announced as the main sponsor of the event, now dubbed the Leamington Sunset Tomato Festival. Sunset, the brand name of products for Mastronardi Enterprises, is the focal point of the festival’s new logo. “The Heinz closure is obviously very hard for the community,” said Festival director Mike Ciacelli. “We wanted to make sure something as iconic as the Tomato Fest remained locally sponsored and locally run. Right now our community needs as much support as possible. We’re very excited for the Leamington Sunset Tomato Fest. We couldn’t have asked for a better sponsor.” Mastronardi Enterprises Ltd. CEO and president Paul Mastronardi was approached by Tomato Festival past chairperson Dave Campbell with the proposal to offer primary sponsorship for the event. Mastronardi, whose family is a part of the 105-year-old Heinz legacy, was receptive to the idea and ambitious with the plan to step forward and fill the festival’s void. “My grandfather worked for Heinz for a very long time and many of our employees have a close tie to Heinz,” he explained. “Leamington is a small but strong community and we want to show our support in any way we can.”

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Leamington Sunset Tomato Festival director Mike Ciacelli (left) and Mastronardi Enterprises Ltd. CEO and president Paul Mastronardi display a new Leamington Sunset Tomato Festival sign in front of the community tourist information booth Monday, July 21. The sign includes the Tomato Festival’s new logo, depicting Mastronardi Produce’s Sunset brand. Mastronardi Enterprises Ltd. has stepped forward as the lead sponsor for this year’s three-day event. (SUN Photo)

Although the 31st annual Tomato Festival will feature many of the same events and attractions that has made it popular to visitors from across Essex County and beyond, it will officially kick off with a modified opening ceremony. On Thursday, Aug. 14 at noon, the Tapping of the Keg will be replaced with the Slicing of the Tomato. The opening ceremony will take place at the Leamington tourist information booth on Talbot St. West. Later that day, the annual Scholarship Pageant will begin at the Leamington Kinsmen Recreation Complex starting at 7 p.m. Seacliff Park — incorporated into the new logo by Mastronardi Enterprised Ltd. graphic designers Justin Crane and Mark Figueiredo — will again serve as the weekend’s main location. Live talent, a farmers’ market and children’s village will get the weekend started from 5 p.m. to 11 p.m. with the men’s 4s beach volleyball tournament getting under way at 6 p.m. The mixed 6s division of the volleyball tourney will begin at 9 a.m. Saturday with the annual parade slotted to make its way along Erie Street beginning at 10 a.m. The Tomato Stomp has been moved from Sunday to Saturday and will begin at 1 p.m. Both the mixed and women’s 2s division of the volleyball tournament will begin at 3 p.m. Saturday. Sunday will include the Cruisin’ Car Show at the Roma Club on Seacliff Drive from 8 a.m. to 4 p.m. while the annual Firefighters’ Water Barrel Games will take place at the Jiimaan docks from 1 p.m. to 3 p.m.

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Mastronardi Enterprises Ltd. has offered a five-year commitment as the festival’s new main sponsor and despite the altered Thursday opening — to be attended by local dignitaries and members of Mastronardi’s family — is content to see much of the three-day schedule remain unchanged. “We want to add some modernization but keep tradition alive at the same time,” Mastronardi explained. The company has a history of supporting community endeavours, including status as the largest sponsor of Leamington’s annual MS Walk-a-thon. Mastronardi Enterprises Ltd. also supports healthy snack programs in schools across the municipality. Beginning as a single, small greenhouse on Oak Street 60 years ago, the group has evolved into one that has been nationally recognized as one of Canada’s top 50 in best managed companies for each of the past five years. “My great-grandfather emigrated from Italy back in the 1920s looking for a better life. Leamington has been my family’s home since then and has provided us with a world of opportunity,” Mastronardi noted. “It’s a great place to live and this is just a small way we can continue giving back to our community and our family.” For more information and updates on the 31st annual Leamington Sunset Tomato Festival, visit the website www.leamingtontomatofestival.com.

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Southpoint Sun July 23, 2014 by Southpoint Sun - Issuu