NATURALLY GLAM Hailey Bieber joins forces with Vogue Eyewear

Naturally glam

FASHION MUSE AND MODEL HAILEY BIEBER HAS JOINED FORCES WITH VOGUE EYEWEAR ON A CO-DESIGNED COLLECTION.

BY JENNIFER CAMPBELL

Model and YouTube sensation Hailey Bieber has made a name for herself in global fashion, and her latest project has just been announced – a collaboration with Vogue Eyewear that’s all about style.

With over 40 million followers on Instagram, Hailey Bieber is one of the most sought-after models of her generation. She has appeared on numerous magazine covers worldwide, including Vogue, Harper’s Bazaar and Elle. Some of Hailey’s most recent work includes starring in campaigns for Ti any & Co, Saint Laurent and Jimmy Choo. She has also featured in campaigns for Versace and served as a global ambassador for beauty brand bareMinerals.

Now, Hailey has come together with Vogue Eyewear as an ambassador and creative partner for the launch of the exclusive Hailey Bieber X Vogue Eyewear collection. The collection was designed to frame authentic beauty with celebrity style for a naturally gorgeous and fun aesthetic.

Vogue Eyewear is well known for its unique designs and this collaboration sees a focus on options that can fit with any aesthetic style. The collection plays with earthy tones, striking shapes and fine metal and includes eight signature looks. Expect design elements like faceted rims, sharp angles, subtle detailing and shades of beige, earthy blue, hunter green and metal tones. Each of the frames comes with a dedicated signature logo on the temple and a custom-made carry pouch.

The campaign itself was shot in a stunning villa and is focused on fashion and fun. Hailey describes the collaboration as a project that was particularly special to her. “I was able to work with the team to co-design frames that felt natural but still fashion-forward and fun,” she says.