Spirit November 2019

Vol . 31 No. 11

COMPLIMENTARY COPY • Since 19 89

NOVEMBER 2019

THE SEASON OF THANKS Counting and celebrating our blessings

inside

GIVING CLOSE TO HOME • MEAT FOR YOUR FEAST

GET YOUR TECH AT LYLE’S

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IF YOU WANT TO FIND ALL THOSE UNIQUE AND SPECIAL GIFTS THIS SEASON STOP IN AND SEE OUR AWARD WINNING SELECTION OF FRUIT WINES AND PICK UP A BAG OF APPLES WE HARVESTED FROM OUR FIELDS. THERE IS SOMETHING FOR EVERY TASTE TO DECORATE YOUR KITCHEN OR HOME FROM HAND CRAFTED SIGNS AND SAYINGS TO CANDLES THAT WILL LIGHT UP NOT ONLY THE ROOM BUT YOUR SPIRIT TOO. COME TO THE APPLEBARNORCHARD & WINERY THIS SEASON AND LOAD UP FOR THE WINTER WITH JUGS OF OUR FRESH PRESSED CIDER HAND PICKED AND BOTTLED ONE AT A TIME. COME FOR THE EXPERIENCE OF A REAL WORKING FARM AND A PIECE OF AUTHENTIC AMERICAN HISTORY DATING BACK TO 1846 WHEN THE JACOBSON’S SET DOWN ROOTS IN HISTORIC WALWORTH COUNTY. NOW 6 GENERATIONS LATER STEVE & JUDY JACOBSON CONTINUE THAT TRADITION OF HOMEGROWN HOSPITALITY

BY OFFERING FRESH LOCALLY GROWN FRUITS AND HAND MADE PRODUCTS THAT SUPPORT THE LOCAL COMMUNITY CRAFTERS AND NEIGHBORS THEY CALL FRIENDS. STOP IN THIS SEASON, FRIDAYS THRU SUNDAYS 10:00AM-4:00PM UNTIL SUNDAY, DECEMBER 8. DON’T WAIT TOO LONG OR YOU MIGHT MISS OUT ON THAT SPECIAL GIFT, BOTTLE OF WINE, WISCONSIN CHEESE OR JUG OF CIDER. PICK US. PICK APPLEBARNORCHARD & WINERY CLOSE TO WHERE YOU WANT TO BE AND FAR AWAY FROM ORDINARY.

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November events calendar......................................... 6 Holiday feasts start at Wilson’s............................... 5 Illusionists team up for fundraiser.............................10 Lake Lawn launches a tour boat.....................................11 Honoring local veterans................................ 13 Brewing in the Barn....................................... 15 Renewal by Brewery........................................ 19 Lyle’s creates Smart Homes................................ 23 A season for giving...................................... 31 Project Runway........................................ 39 Lake Lawn hosts holiday events............................... 43

Blessings overflow This is the month we gather our families around and offer our blessings for the good fortune of the past year. In this month’s edition we offer a story on how to return those blessings by helping your local food pantries.

We also give you some inside tips on finding the right meats for your holiday feasts and give you a jump on your holiday shopping with a glimpse of the high-tech showroom at Lyle’s TV and appliance.

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Competitive Fishing......................................... 44

SPIRIT of GENEVA LAKES

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IT’S COMIN’ UP NOVEMBER EVENTS

1 Keefe Kares fundraiser, 5:30-8:30 p.m., Hawk’s View Golf Club, 7377 Krueger Road, Lake Geneva. Ticket prices are $30 and include fish fry and chicken dinner buffet, two drink tickets, live music, a silent auction, raffles, and a live auction. Info: www. keeferealestate.com.

1-2 Haunted Hayride, 6 p.m. to

midnight, Dan Patch Stables at the Grand Geneva Resort and Spa, 7036 Grand Geneva Way, Lake Geneva. The first rides of the night are family friendly. Arrive no later than 6 p.m. for the kid friendly rides. Cost is $15 for adults, $8 for kids age 4 to 10 with kids 3 and younger admitted free of charge.

Info: www.grandgeneva.com.

1-2 The Lake Geneva Ghost Walk, 7:30 to 9 p.m. Nov. 1 and 9:30 to 11 p.m.

Nov. 2. Real ghost stories, paranormal experiences, Native American legends, and more. The tour meets near downtown Lake Geneva at Seminary Park, on the corner of Lake Shore Drive and Baker Street. Cost: $20. Info: www.lakegenevaghosts.com.

7 Starry Birch Trees Acrylic Paint

Class, 6:30 to 8:30 p.m., Badger High School, 220 E. South St., Lake Geneva. Cost: $22; $5 supply fee paid to instructor the night of the class. Paint a seasonly inspired 11-by14 inch painting with acrylics. No experience necessary. Info: 262-348-2000, bhs.badger. k12.wi.us.

9 Holiday Affair Craft Fair, 9 a.m. to

4 p.m. at various locations: Walworth County Fairgrounds (Activity Center and Log Cabin), Sperino’s Monte Carlo Room, St. Patrick’s School, Elkhorn Middle School, Elkhorn Area High School and Jackson School. The 15th Annual event is a round robin style craft show with more than 250 crafters. Admission is $2.

13, 15 “The Humans,” at 7:30 p.m.

Wednesday, Nov. 13, and 10 a.m. Friday, Nov. 15, at the Geneva Theater, 244 Broad St., Lake Geneva. Suggested donation for admission is $10 with proceeds to benefit Lake Geneva Food Pantry.

23 Holiday Wine Walk, 4 to 8 p.m.,

downtown Delavan. Enjoy wines at more than 12 locations with two samplings at each location along with food pairings and live music as you fill a tasting passport. Must be at least 21 years old with valid ID. Cost: $30 ($25 in advance). Info: 800-395-8687, www. visitdelavan.com.

24 Illumination Ceremony, 4:30 4

to 6:30 p.m., Grand Geneva Resort and Spa, 7036 Grand Geneva Way, Lake Geneva. Lighting of the grounds, fireworks, gingerbread house display, kids activities, a visit from Santa, holiday cookies and hot apple cider.

29 Pack Friday, 10 a.m. to 4 p.m., Calvary Community Church, N2620 Harris Road, Lake Geneva. Partnering with Kids Around the World and their OneMeal program, volunteers will assemble and pack meals for children in desperate need around the world. Three shifts are available for meal packing. To register for a shift or to make a tax deductible donation, go to CalvaryCommunity.net/engage.

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Holiday Craft and Vendor Fair, 10 a.m. to 3 p.m., Harbor Shores on Lake Geneva, 200 Wrigley Drive. Free admission.

Info: 262-248-9181.

30 Tree Lighting Ceremony, 6 p.m., The Abbey Resort, 269 Fontana Blvd, Fontana. Visits with Santa, live music, cookies, cocoa and cider, carols and tree lighting.

Ongoing events Dancing Horses Show – Enjoy the hour and a half-long show at 1 p.m. at The Dancing Horses Museum, 5065 Highway 50, Delavan. For show dates and info visit www. thedancinghorses.com Tristan Crist Magic Theater – 609 W. Main St., Lake Geneva. One of a kind performer that wows audiences with wit, jaw-dropping illusions and gut-wrenching escapes! For show dates and times call 262248-0505 or visit www.lakegenevamagic.com East Troy Railroad – Take a 14-mile train ride on the only remaining electric interurban tracks in Wisconsin. Historic museum and carefully maintained rail cars from 90 to 100 years ago. Stops at the Elegant Farmer. Just 15 miles north of Lake Geneva on Highway 120. Christmas Trains start Nov. 30. Go to easttroyrr.org for schedule.

The calendar of events is compiled from a variety of sources including Visit Lake Geneva and the Walworth County Visitors Bureau and contains events available as of press time.

Although we make every attempt to provide accurate information regarding area events, dates and times may change or events may be cancelled. We suggest you go to visitlakegeneva.com or visitwalworthcounty.com prior to making travel plans.

NOVEMBER 2019

The

Spirit IS A PUBLICATION OF

GENERAL MANAGER

Sue Z. Lange EDITOR IN CHIEF

Ed Nadolski ADVERTISING DIRECTOR

Vicki Vanderwerff CREATIVE DIRECTOR

Heidi Schulz SALES

Pete Hansen Tamera Hamilton SPECIAL SECTIONS

Karen Dubinsky DISTRIBUTION MANAGER

Tom Flatow

The Spirit of Geneva Lakes is a complimentary publication, distributed from I-94 through west Kenosha County, to and including the Geneva Lakes area in Walworth County, Richmond Illinois, plus Burlington and Waterford in Racine County.

Send all correspondence to:

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The foundation of your meal

WILSON’S HAS THE MEATS TO MAKE YOUR HOLIDAYS SPECIAL

by Sandra The holiday season, be the centerpiece of the Landen Machaj holiday dinner. which is fast approaching, is a special time, when we Looking for help in CORRESPONDENT gather with family and choosing the best possible friends. It is when extra time is spent meat for our holiday dinners, we preparing unique and interesting foods contacted Bob Schmaling who has to enjoy together. been the manager of Wilson Farm Family traditions play a large part Meats in Elkhorn for the past seven in choosing the food that will grace years and has worked in the food the holiday table. business for more than 20 years.

When entertaining for the holidays, “Today people are reverting back whether it is the first time one has to the old days,” Schmaling said. hosted the family dinner or it is to “They want farm-to-table foods with your home that the family traditionally no middlemen. They want food that gathers, each year the search is on was produced close to home and in for the perfect meat choices that will this area want to know what farm ABOVE: Bob Schmaling, manager of Wilson’s Farm Meats, displays a variety of meats available for everyday purchase. Wilson’s offers finished grades and cuts of meats that achieve the farm to table standards that most families desire today.

SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

SPIRIT of GENEVA LAKES

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produced it.”

Many people come to Wilson Farm Meats for just that reason.

Wilson’s is a family business that began in the 1870s when John and Jeannie Wilson purchased land in Walworth County that was to become the Wilson family farm. The next generation, their son Robert, raised Western Lambs. In the 1940s the third generation of Wilsons added Hampshire hogs and eventually added a variety of quality breeds of hogs.

Today the fourth generation, Scott Wilson, is engaged in the breeding and care of the herds.

Their Heritage pork products are a favorite with customers, again going back to the farm to table preferences of today’s shoppers.

POPULAR CHOICES While turkey has traditionally been known as the meat for Thanksgiving, it isn’t limited to just that holiday.

“Some families cook a turkey for Thanksgiving, another for Christmas, and a third for New Year’s Day,” Schmaling said.

With turkeys there is always the question should you choose a frozen turkey or a fresh turkey? “We carry fresh Amish-raised turkeys known for their flavor,” Schmaling said. “Fresh quality turkeys are always the best choice.”

While not as popular as the turkey in this part of the country, ducks and geese are also enjoyed by some families for the holidays. Remember the roasting of the Christmas goose in Charles Dickens’ A Christmas Carol?

“Because ducks and geese are not as popular in this area as the main meat of choice for the holiday meal, we do not carry fresh, but we do carry frozen, locally sourced ducks and geese,” Schmaling said. “Again with the preference for foods sourced close to home, these frozen birds are a great choice and are available year round, although most of our sales are in the winter months of November, December, with some in January.”

STOCK PHOTOS Spirit of Geneva Lakes

THE PRIME CHOICE In December as we move toward Christmas, the red meats seem to be the top choice for that perfect Christmas dinner. And the favorite choice is the prime rib. In many families the once-a-year prime rib is a special treat that is enjoyed by all the family members and guests.

Prime rib is an expensive cut of beef that is known for its flavor and tenderness. The prime rib roast, also known as the standing rib roast, is cut from the top seven ribs of the steer, although it can be cut into a smaller size of three or four ribs.

Customers may become confused because it is called

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NOVEMBER 2019

STOCK PHOTO Spirit of Geneva Lakes SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

prime rib but that does not mean it is the United States Department of Agriculture designation of prime grade meat. Like all meats it can be purchased in various grades as determined by the USDA. “When picking out a prime rib roast, always look for good marbling throughout the meat, Schmaling said. “The marbling gives the meat flavor and tenderness. Always choose USDA rated choice or better meats.

“We work with our providers to always get at least choice meats. Sometimes we have prime-rated beef but still sell it at the choice price.”

He recommends that you always purchase from a butcher that you can trust to be sure you are receiving the best cuts.

STEAK ANYONE? With steaks the same rules apply as when purchasing a prime rib roast. Purchase from a reputable butcher who carries top quality local beef.

“Ribeye steaks are the No. 1 choice, followed by filet mignon as No. 2. The other popular cuts of steak are New York strip, T-bone, and porterhouse. All of these steaks are fine quality and enjoyed by meat lovers,” said Schmaling.

The ribeye and the filet are both among the most expensive cuts yet they are very different. The ribeye is perfect for those who prefer flavor. Because of the marbling the rib eye with its higher fat content due to marbling creates a flavorful steak as it cooks. The filet on the other hand is more tender than the ribeye. So which one is chosen for the family depends on individual preference.

Known for their high quality pork products many customers make the trip to Elkhorn to purchase the Heritage pork, which is raised on the Wilson farms and reaches the Wilson’s Farm Meats retail store with no middleman. Everything to process the meats takes place at Wilson Farm Meats.

If pork is your family’s favorite meat then a crown roast of pork could be the centerpiece for your holiday meal. There is nothing more spectacular than the crown roast being placed on the dining table. With its savory aroma and elegant look it is a meal that will impress all.

The crown roast must be ordered from your butcher in advance.

It is prepared by taking two rib racks from a pork loin and bending them in a circle with the rib tips at the top forming the crown and the meatiest portion forming the bottom. A crown roast of pork is basically pork rib chops, connected and attractively arranged.

The crown’s center is usually filled with a tasty dressing and the tips of the bones are covered with frills to make it more attractive and crown-like. When serving slice between the bones for a perfect

AT TOP: The traditional Thanksgiving holiday meal is the roast turkey with all the trimmings. It is also enjoyed at Christmas and New Year. ABOVE: Wilson’s is not only the place to pick up the meat for your holiday feast but also to add some quality locally made cheese and sausages to enjoy before dinner with a holiday cocktail. OPPOSITE: Prime rib is one of the most popular choices for a Christmas holiday dinner. A crown roast of pork is an elegant choice for a holiday meal. It is easy to prepare and easy to carve.

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SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

pork chop.

“People often stay away from pork because they still believe that pork has to be cooked until it is dried out,” Schmaling said.

“Years ago people were concerned that they would become ill if they ate undercooked pork. The recommendations for cooking pork changed three years ago, when pork was deemed safe if cooked to an internal temperature of 160 degrees and more recently to 145 degrees.

“It is perfectly fine to eat pork that is still pink in the center as long as the recommended internal temperature is attained. Cook your pork as you would your steak, medium is best.”

HAM AND CHEESE, PLEASE Another version of pork that always makes its way to family gatherings is ham.

“If you are looking for a holiday ham, come to Wilson’s where we not only cut our own hams but also smoke them on site,” said Schmaling. “We feel ours are better than average. Once you try one of our hams you will be back for another and another.

“Lamb such as leg of lamb, is popular

for a company meal during the holidays, he continued. “The lamb that we process and serve here is purchased at local fairs. We feel that these animals are less stressed as they are raised lovingly. They are often well fed in addition to eating grass giving a meat that is more tender.”

No matter what meat one chooses for their holiday meal, be certain to choose the best quality to assure a delicious dinner and don’t overcook it. What holiday is complete without some fresh Wisconsin cheese and homemade sausages?

According to Schmaling, Wilson’s is the place to also pick up these homemade items. “The homemade summer sausages – especially the cranberry summer sausage – is a favorite holiday treat. We also prepare liver sausage and ring bologna which are prepared from trim from the other cuts of meat. We don’t waste any quality meats.”

LOCALLY PRODUCED The cheese carried at Wilson’s is always locally produced. Two of the brands carried by the store are cheeses produced by Laack Brothers and those produced by the Sartori family.

“Cheese curds continue to be the No. 1 seller. But we also sell a large amount of cheddar and soft cheeses,” Schmaling said.

“Laack Brothers specialize in cold pack and soft cream cheeses. Sartori Cheeses are as popular especially the Bella Vitano line.”

The Bella Vitano cheese is a hard cheese with a nutty fruity flavor that goes well with wine. The cheeses and sausages can be enjoyed before dinner, with dinner or perhaps a dessert cheese to end the meal.

So when preparing for your holiday dinner begin with top quality meat and add the other side dishes that have been part of your holiday celebrations over the years and always be open to something different each year. Maybe it will become one of your family’s favorites and become a regular seasonal favorite.

Wilson Farm Meats is at 406 S. Wisconsin St., Elkhorn. The phone number is 262-723-2919. Visit them online at www.

Wilsonfarmmeats.com. The store is open Sunday from 10 a.m. to 2 p.m., Monday through Friday from 8 a.m. to 5 p.m., and Saturday 8 a.m. to 2 p.m.

ABOVE: Wilson Farm Meats is known for the tasty hams cut and smoked on site. Once one tastes a Wilson ham they rarely go back to others.

SPIRIT of GENEVA LAKES

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Area illusionists team up for magical fundraiser

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More than 17 years ago, magician show producers, Nino Cruzillini, of Lake Geneva, and friend, Glenn Chelius of Crystal Lake, Illinois, hosted a sellout benefit at The Raue Center for the Arts that continues to this day with the Nothing Up My Sleeve 17 benefit at 7 p.m. Saturday, Nov. 2, at the theater, 26 N. Williams St., Crystal Lake.

“Who knew it would be such a long success?,” Cruzillini said in a press release. “Being appreciated with our hard work challenges adding new attractions such as celebrities, magicians, illusionists, circus acts and Houdini daredevil stunts that fills the theater for a good cause, makes us feel good and may never stop.”

The pre-show of close-up magic in the

r e v e r o F o t y a w The Pa th Be gi ns H e re...

lobby begins at 6 p.m.

Cruzillini and Chelius will emcee the event and perform audience-participation magic and ventriloquism while introducing the acts, which include: • Plaz Garcia, magic manipulation with doves; • Glen Gerard, Amazing Illusions; • Charles the Magician, classic vintage stage magic; • Circus Boy featured by Ripley’s Believe It Or Not, presenting his comedy juggling and crazy nail biting balancing act; and • Introducing up and coming magician Rob Nacu and his Funny Kid Friendly Magic.

Guests are invited to meet the performers after the show for free autographs and photos.

Tickets are $6 for students (age 18 and younger) and $20 to $23 for adults. All proceeds benefit the theater. Tickets are available at the box office, 815-356-9212, or online at www.rauecenter.org.

For more information, call 815-7901042.

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NOVEMBER 2019

SUBMITTED PHOTO Spirit of Geneva Lakes

Lake Lawn Resort launches tour boat 76-FOOT LAKE LAWN QUEEN WILL PROVIDE PUBLIC EXCURSIONS AND PRIVATE CHARTERS

Lake Lawn Resort has extended its services far onto the waters of Delavan Lake with the addition of the Lake Lawn Queen, a 76foot two-level tour boat.

The boat, which is owned and operated by the resort, conduct a variety of Delavan Lake Tours on weekends for the public and host private charters for groups, corporate functions, weddings, receptions, rehearsal dinners and other events, according a news release issued by the Lake Lawn.

The pontoon boat, which is reminiscent of a paddle wheel riverboat, features two levels for entertainment and seating. The Lake Lawn Queen has the capacity to host parties of up to 78 guests, according to resort officials.

It is topped by an open-air deck and features an enclosed main level that can be customized for dining and other events.

“The addition of the Lake Lawn Queen demonstrates Lake Lawn Resort’s ongoing commitment to providing unique and highquality experiences that guests and clients desire,” stated Dave Sekeres, General Manager of Lake Lawn Resort. “This new asset will complement our current offerings at the resort and bring a new dimension to help guests and our community celebrate and enjoy beautiful Delavan Lake.”

The boat was purchased earlier this year from a previous owner/ operator near Rhinelander and transported to the Delavan area where it was renovated with new interior and exterior elements, including full bar, galley, lounge seating, flooring, climate control units, video screens and multi-channel sound system, according to the news release. The resort launched the boat in September and has offered regular tours, including continental breakfast, fall color and sunset tours for the remainder of the season.

The addition of the Lake Lawn Queen, according to resort officials, will help Lake Lawn continue to differentiate itself and build upon its banquet and wedding business. On an annual basis, Lake Lawn Resort’s wedding and catering staff hosts nearly 100 full-service wedding events.

Lake Lawn officials are optimistic the Lake Lawn Queen will become an integral part of the resort’s assets in creating special weddings on the waterfront.

Resort guests have the option of ancillary activities to round out their visits, including the boat excursions, championship golf and spa treatments.

For booking and additional information see www.LakeLawn Resort.com/boattours.

ABOVE: Lake Lawn Resort’s tour boat, the Lake Lawn Queen, is now available for regular public tours and private excursions on Delavan Lake. The resort launched the 76-foot, two-deck boat in September.

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SUBMITTED PHOTO Spirit of Geneva Lakes

The main deck on the Lake Lawn Queen can be configured for dining or other events. The boat also offers an upper deck for open-air entertaining.

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NOVEMBER 2019

Community Veterans Day program planned Lake Geneva Middle School, 600 Bloomfield Road, is inviting the community to attend its annual Veterans Day celebration at 9:30 a.m. Monday, Nov. 11, in the middle school gym.

The program will feature patriotic music performed by the school’s seventh and eighth grade orchestras, bands and combined choirs, directed by Lauren Klement, Amanda Krause and Kim May and accompanied by Carol Berndt.

A highlight of the event will be the combined performance of “God Bless America.”

The audience will be invited to participate in a sing-along.

Colors will be posted by the Color Guard from Post 24 of The American

Legion, located in Lake Geneva. Veterans who attend the program will be invited to “pass the microphone” to introduce themselves and announce when and where they served.

“We’re looking forward to honoring and celebrating our local heroes who have so bravely served our country,” said Anne Heck, school principal. “This program has been extremely rewarding to our students and the veterans.”

Following the assembly, community members, veterans, spouses of veterans, or widows of veterans are invited to attend a luncheon at 11 a.m. in the middle school cafeteria. Lunch will be prepared and served by eighth graders from Tara Borland’s family and consumer science

ABOVE: Lake Geneva Middle School will host a community Veterans Day celebration on Nov. 11. Local veterans and community members are encouraged to attend. Star Center and Eastview schools will also host Veterans Day events.

SUBMITTED PHOTO Spirit of Geneva Lakes

SPIRIT of GENEVA LAKES

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class. Veterans wishing to attend the luncheon should call the school to RSVP at 262-348-3000 by Nov. 1.

Programs at other schools Star Center Elementary School, W1380 Lake Geneva Highway in Pell Lake, will be recognizing Veterans Day through a school-wide flag ceremony at 9 a.m. followed by a breakfast for military personnel and their families.

All students and staff will wear red, white, and blue or scout uniforms to recognize this important day of remembrance.

Eastview Elementary School, 535 Sage St., will have a performance at 2

p.m. featuring the fourth- and fifth-grade Accent Choir. Following the performance, there will be a cake reception in the Eastview cafeteria for veterans.

Veterans wishing to attend the elementary school events are encouraged to RSVP to the appropriate school. For Star Center, call 262-348-7000; for Eastview, call 262-348-6000.

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NOVEMBER 2019

HEATHER RUENZ Spirit of Geneva Lakes

in the

Barn

FAMILY TRANSITIONS FARM TO A NEW VENTURE

by Heather Her family members were on board but first, there fter nearly 158 years, an area farm family is Ruenz embarking on a new venture as a microbrewer. was a hurdle they had to get past. To keep the brewing At the heart of that leap is the hope that old farm STAFF WRITER company an agriculture business, a definition for buildings can be restored and that the farm will microbrewery location had to be created for Walworth continue to be passed along to future generations.

County. Once that was taken care of – a process that took two Duesterbeck’s Brewing Company, Elkhorn, was an idea years – it was time to get down to business. born in a conversation among members of the family’s sixth Keeping it in the family generation – Laura, Leslie and Lindsey.

“At that time my dad was still alive so we planned to use “The barns had been starting to go down hill for a while and we were wondering what to do. We also wondered how we were the building by fixing it. We soon realized that wasn’t going to work,” Laura said. going to get our kids to want to take over the farm some day,” The old barn was in such dire need of repair that it would have Laura (Duesterbeck) Johnson said. cost more to try and keep portions of it than to tear it down. The Her husband, Ben Johnson, a dentist in Delavan, has been family then connected with Denny Mays, who Laura said helped brewing beer since he was 19 years old. bring their vision to life.

“I started on a stovetop in my apartment,” Ben said.

“We told him we wanted it to look like the other barn and he He continued to master the craft over the years, now has did (an) amazing (job),” Laura said. dedicated space in the basement of their home and opening a The new building is a sight to see at 47 feet tall, 10 feet commercial brewery has long been a dream of his. more than the original barn. And the shade of red they chose – Fast forward several years when Laura got the idea to restore brighter than “typical” barn red, was chosen to help it stand out, the barns by putting up a brewery featuring Ben’s beer.

ABOVE: Laura (nee Duesterbeck) and Ben Johnson are the owners of Duesterbeck Brewing Company in Elkhorn. They came up with the idea as a way to restore old buildings on the property, and pass the family farm on to their children and future generations.

SPIRIT of GENEVA LAKES

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especially in the winter months.

Despite having to take down the old barn, Ben said they were able to salvage a lot of wood and use it in the new building. The reclaimed wood is featured on the wall behind the bar where the tappers are located, the bar top itself, and is used for trim, beams and shelves.

They also found a variety of items at other farms such as lighting fixtures and wheels from a dump rake.

Making this dream a reality has been a family affair, including help from Laura’s mom, Cathy, and sisters Lindsey and Leslie and her husband, Chris Pelnar, along with Ben’s parents, Don and Deb Johnson, and his brothers and sisters-in-law, Adam and Hailey Johnson, and Drew and Robin Johnson.

Ben and Laura, who have six children between the ages of 14 and 3, said once the business is up and running, they plan to step back.

“Family is important and we don’t want

to work all the time,” Laura said. “We want to spend time with our kids.”

The beer is the focus

Duesterbeck’s Brewing Company will feature small-batch, handcrafted, Wisconsin-inspired beers – all of which are Ben’s recipes.

Ben said it’s important that beer is the main focus.

“We want people to come here for the beer. That’s what it’s all about,” he said, adding that it features a seven-barrel system with four fermenters.

In addition to beer, Duesterbeck’s will serve soda and a few flavors of kombucha – but no wine or other alcohol and only the beer will be made on site.

Also in an effort to stay focused on the beer, they plan to keep the food offerings simple.

“We’re talking frozen pizzas and big pretzels to start with. We plan to have food trucks on the weekends in the warmer months and food can be delivered and brought in, so that’s something different,” Laura said.

Other things planned include trivia events and live music but

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L, D, FF $-$$  (

THE VILLAGE SUPPER CLUB • 1725 S. Shore Dr., Delavan, WI. 262-728-6360. thevillagesupperclubdelavan.com CLOSED - Monday Dinner: Tuesday, Wednesday & Thursday 3pm-9pm Lunch: Friday & Saturday 11:30am-3:30pm Dinner: Friday & Saturday 4pm-10pm Dinner: Sunday 11:30am-9pm Ask for nightly specials, we have a relish bar as well. We are on Facebook.

L, D, FF $$$ (

YE OLDE HOTEL HISTORIC BAR & RESTAURANT • Minutes from Lake Geneva in downtown Lyons, WI 262-763-2701. Great Food with Great Friends at a Great Value. Open Wed.-Sun at 4pm. Like us on Facebook for daily specials. D  MARS RESORT • W 4098 S. Shore Dr., Lake Geneva. 262-245-5689. A classic Wisconsin Supper Club on the shores of Lake Como. Newly updated Piano Bar, live music Thurs.-Sun. Open daily: 11am. Out of this world ribs and spectacular sunsets! L, D, FF, $$ 

FOLEY’S IRISH WOODS RESTAURANT • 2.5 miles west of Lake Geneva on Hwy. 50 262245-6966. Dinner Specials Wed. Corn beef & cabbage. Thurs. lamb shanks braised in stout.

D, FF $$  EAST TROY BREWERY • 2905 Main St, East Troy. 262-642-2670. Fresh made from scratch menu. House made beers, cocktails & wines.

L, D $$ 

LUISA’S • Just off Hwy. 50, 12 mi. east of Lake Geneva. 262-537-4795. Superb Italian & American cuisine. Dine in, carry out, delivery, catering avail., call ahead & will have it hot ready to go. D, $$  DADDY MAXWELL’S • 150 Elkhorn Rd., Williams Bay. 262-245-5757. www.daddymaxwells.com.

Serving Breakfast, Hot Lunch, and Homemade Soup everyday. Mon., Wed., Thurs., & Sat., 6am 3pm. Fri., 6am - 7:30pm (Winter Hours) Sun., 6am - 1:30pm Breakfast Only.

B, L, D, FF, SR, GF $  IVAN’S ON THE SQUARE • 2087 Division St., East Troy, WI. 262-642-7107. www.ivansonthesquare.com. Open TuesdaySaturday. 11am-9pm.

FF, L, D, $$  RIGA-TONY’S DELICATEZZI ITALIANO • 5576 C State Rd. 50, Delavan (in the Dairy Queen Plaza). 262-740-2540. www.rigatonysdelavan. com. Call for winter hours. L, D $ COLONY HOUSE • Hwy. JF, Trevor. 262862-2076. Full service restaurant. www. colonyhouserestaurant.co Dinner is served Tues., Wed., Thurs. 4-9:30; Fri. & Sat. 4-10; Sun. 3:30-8:30; Closed Mon. D, FF $$$  (

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NOVEMBER 2019

the grand opening is at the top of the list, and despite a few delays along the way, the plan was to open by the end of October.

Laura’s dad, Dennis, died in January 2017 and she said his guidance, even though he’s not here, has played a role in decisions.

“We often ask ourselves, ‘What would dad do?’ and I think it helps,” she said.

One thing she’s pretty sure he would be proud of is that the initial profits from the business will go back to the farm.

“We’ll use it to fix up the buildings and other things. The purpose is to help our children and the farm, so this is part of that,” Laura said.

“They can take the salaries from it later. We want our kids to be able to have something they want to have, and can pass on to future generations,” she added.

Duesterbeck’s Brewing Co. is at N5543 County Rd. O, Elkhorn.

Among the beers planned for the taproom opening include: Crop Duester cream ale; Bentist Candy hazy juicy IPA; Bine Bomb traditional IPA; Roosterbeck amber lager; Muddy Duroc brown ale; and, Oatmeal Snout oatmeal stout.

In addition to gift cards, shirts, growlers and other merchandise, there are memberships available on the website: the Founder’s Club Membership (limited number) for $499, featuring numerous perks including an invitation to the Founder’s Club Grand Opening Party, a custom mug, a special Founder’s Club T-shirt that will never be sold to the public, access to the Founder’s Tap six days before the general public, and voting rights to which beer should be brewed as the next special release. The other memberships are Barn Club for $249 and Brew Club for $95.

Duesterbeck’s also has a space above the brewery called

HEATHER RUENZ Spirit of Geneva Lakes

More about DBC

the “Hay Loft,” which can be reserved for a small fee for private events for up to 36 people.

The hours may vary but the initial plan is to be open 11 a.m. to 9 p.m., Monday-Thursday, 11 a.m. to 10 p.m., Friday and Saturday, and 11 a.m. to 6 p.m., Sunday.

For more information call 262-729-9771, visit dbcbrewery. com or follow Duesterbeck’s Brewing Company on Facebook.

AT TOP: As much wood as possible was salvaged from the original barn for use at Duesterbeck’s Brewing Company including this wall behind the bar. Helping with construction are Lee Schramski, his son, Lee, and Gary Jedlicka. RIGHT: Duesterbeck’s Brewing Company outside of Elkhornwill feature a variety of beers on tap including seven to 10 semi-regular options and two or three seasonal flavors.

SPIRIT of GENEVA LAKES

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Brewing

Renewal PROMINENT BUILDING TO BECOME A BREWERY

by Jason Arndt STAFF WRITER

Brewmaster Tim Sullivan believes his prospective Burlington brewery could bring a big economic boost to the city’s downtown area.

Sullivan, a Burlington native who returned home within the last month, noted national trends as an example during a recent interview.

“It has kind of been the case in this country over the last 10 years.

If a brewery pops up in a small downtown, it just generates more activity, not just for the brewery, but for the entire downtown area.”

Sullivan, who spent time on the west coast, plans to open a brewery and taproom in the former Burlington Standard Press building at 700 N. Pine St. The taproom will feature several different styles of beer.

Sullivan, whose parents Bob and Pat Sullivan bought the building in May, looks to keep it a family-focused business.

Sullivan’s wife, Claire, will serve as the taproom manager and conduct some community outreach events.

Claire, a 2005 Burlington High

Claire and Tim Sullivan while at Ecliptic Brewing in Portland, Oregon. The Sullivans have returned to Burlington to develop a brewery in a historic downtown building.

SUBMITTED PHOTO Spirit of Geneva Lakes

SPIRIT of GENEVA LAKES

19

School graduate with Tim, finds the prospective brewery as an exciting venture.

“I think (it) will be really cool, because I have a management and human resources background,” said Claire, who graduated from Oregon State University.

While she expressed enthusiasm about the role, living near her family brings even more excitement, especially since she and Tim still have roots in the community.

“It is really nice to be around family. I just love the small town feel,” she said. “It is just really exciting to be part of something that is hopefully well-received by the City of Burlington.”

Years experience

Tim returns to Burlington with plenty of experience thanks to working at Ecliptic Brewing in Portland, Oregon, as well as earning a certificate from a brewing school in Southern California.

“Over the last few years, when I pictured having a place to myself, it was always going to be Burlington,” he said. “As soon as I had the confidence to open up my own spot, I couldn’t picture it at any place other than Burlington.”

“It was always a dream to come back and open something up.”

Before working at Ecliptic Brewing, he attended the University of California-San Diego brewing program starting

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in 2015, while working as a brewer at Karl Strauss Brewing Company, the 40th largest craft brewer in the nation.

The project

Last fall, the Sullivans explored multiple properties in Burlington for the prospective brewery, and saw the former Standard Press building as an ideal fit.

“I started looking at existing buildings in the city and it was really the best building available. We really couldn’t ask for anything better,” he said. “It has got the big production space with the big garage doors to get equipment in, it has got the history, it has got the room to grow.”

The building, built in 1925 as the interurban railway station, later became the home of Wisconsin Gas and Electric and in recent years served as offices for the Standard Press and Southern Lakes Newspapers.

The project, meanwhile, calls for renovating the first floor of the building to create a taproom, brewery, public space and other amenities.

Sullivan plans to start renovating from the inside beginning this fall or early winter.

Exploring options

Sullivan has spent time meeting with officials from the city and the Wisconsin Economic Development Corporation.

According to Sullivan, municipal officials have expressed enthusiasm about the project. He is currently looking into whether his project can receive applicable grants.

“The initial meeting with them was to see what sort of grant this project might be eligible for, if any,” he said. “They seem pretty enthusiastic about it.”

Sullivan targets next May or June for the brewery’s opening.

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Destination spots CRAFT BREWERIES ARE THE PLACE TO BE FOR RESIDENTS AND TOURISTS ALIKE

Statistics from the Brewers Association, a trade group based in Colorado, state that small and independent craft brewers contributed more than $79 billion to the U.S. economy and provided 550,000 jobs in 2018.

Those figures show that Wisconsin ranked 11th in economic impact at $2.35 billion while employing 16,405 workers.

The BA listed 190 craft brewers in the Badger State. And while Milwaukee, Madison and other larger municipalities lead the way, many of the operations have sprung up in dozens of smaller towns across America’s Dairyland.

Among that burgeoning number in recent years are the 841 Brewhouse and Second Salem Brewing in Whitewater, East Troy Brewery and Geneva Lake Brewing in Lake Geneva.

Two more – Duesterbeck’s Brewing Company in Elkhorn (see separate story) and a yet-to-be-named micro brewery in Burlington – will open in the coming months.

These establishments have become an increasingly important driver of local economic rebirth and growth — and have proven to be wonderful tourism marketing tools in a state that relies heavily on the latter industry.

Lisa Dawsey-Smith, president of Downtown Whitewater’s board of directors, said these local brewpubs are invaluable and undeniable cogs in revitalization efforts in many communities.

“Whenever we discuss craft brewers as an industry nonspecific to Whitewater, we hear numerous anecdotal stories of craft brewers as catalysts to reviving interest in urban redevelopment,” she said. “While demographically speaking Whitewater is technically a rural community, the ‘urban’ term is applicable in this instance due to our commercial center. We have a downtown area as a commercial center, not unlike areas more traditionally defined as urban, and have experienced some of the lower points in economic development in the area just the same.

“Because those experiences are so parallel, craft brewers in Whitewater have the same effect on our downtown as they would in a larger community,” Dawsey-Smith added. “If you look specifically at the craft brewers we have

by Todd Mishler

STAFF WRITER

here, I think it is important to note just how much of an investment each of them makes in our community.”

Troy Brewery, which received a $250,000 CDI grant to assist in the renovation and transformation of the former State Bank of East Troy.

MAKING A COMMITMENT Many such enterprises have She noted that Second Salem is in the followed that blueprint, which in midst of updating its building. turn helps smaller communities look “While this update is not a major more attractive while attracting other remodel or what one might consider potential commerce. flashy, this commitment to maintaining A key component of that equation is the appearance of a building important that these breweries adhere to the buy to our downtown and continuing to local philosophy in a big way. satisfy residents and attract tourists with “When we talk about more that dedication is important to note,” businesses sourcing local products from Dawsey-Smith said. growers and producers, what we should “I point that dedication out because note is the shift toward creating a for decades all across the country we locally focused food culture,” Dawseyhave seen significant decline, often Smith said. “The impact on our planet amplified in downtown areas, and it is and on our health surely are reason important we acknowledge and celebrate enough to say that we should source as those business and property owners who much as we can as locally as we can, are not only occupying but improving but it really does take local champions buildings that could otherwise sit empty like the businesses in our community or in decline.” who use locally grown products to The owners of 841 Brewhouse have really be the catalyst that takes it renovated dining and event spaces from the point of personal choice to a that host many wedding receptions, culture.” fundraisers and other events.

She said that emphasis not only So, if the trends and projections helps individuals achieve healthy goals, continue, microbreweries should flourish but these businesses work together and grow — as more and more people in helping make multiple businesses plan “beercations,” visiting multiple thrive. locations, especially in rural areas.

“When a local restaurant can use “We’ve seen people’s desire to visit local produce to serve an incredible breweries go up a lot in recent years,” dish, the farmer and the restaurant Bart Watson, chief economist at the succeed,” Dawsey-Smith said. “And Brewers Association, said in an article as a community, we can’t ask for more on WisContext, an online partnership of than businesses that build each other Wisconsin Public Radio and Wisconsin up.”

Public Television.

The WEDC also offers facade “There’s been a real demand shift improvement grants, historic in beer,” Watson added. “People want preservation tax credits and technical fuller flavor and variety, and they want assistance through its Main Street and to support small and local breweries.”

Connect Communities programs.

Dawsey-Smith also mentioned However, these businesses aren’t Komboocho Brewing, a new operation strictly about consuming beer. They that has been producing its myriad also provide cultural and community concoctions in Milwaukee while gathering places. actively searching for the right space “Our craft breweries put so much locally to expand. back into this community … they are woven into the very fabric of the CHANGING THE LANDSCAPE community,” Dawsey-Smith said. “As Meanwhile, the Wisconsin craft brewers, they reach beyond our Economic Development Corporation community as ambassadors because has supported many of these start-ups they have the ability to draw in tourists. around the state with grants and/or tax They are a destination for people who credits because they typically take large may know nothing else about our capital investments. community, and ours really do a superb One of those recipients was East job in that role.”

SPIRIT of GENEVA LAKES

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E M O H T R A M S A T I E K A M

NEW S R E F F CE O N A I L ECH P T P A H G D I N H A V ST IN is always LYLE’S T M WITH LATaE in Elkhorngy. e c n a li p O area, a visit to Lylen’sceTsVor nthdeAlaptest houmneitytefrchonmolothis location O R W O .A lia kes mm SH e building f new app ed the co eneva La SPIRIT of GENEVA LAKES

Landen Machaj

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ABOVE: Most visitors would not realize that this classical work of art is actually the family’s television.

A program allows works of art to be displayed. Family photos can be uploaded to appear on the screen turning the television into a decorative accessory.

e eed o s in th the G s serv idents of stop for those in n service, Lyle’s ha ve noticed change howrooms will tak s re r o F a t t s

d s h n d n e t la a le o ll e e e d n c d th le ex de mo nd may the first a for fair prices and e, however, you ok at the newly re r the owners remo room to id a n w lo e ts o w y k u h o t s o ic n s u a e n K q e L th h . a

th away pdated their kitc 2. From tep indoors and s your brea u since 195

by Sandra

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SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

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include all the latest high-tech and high-end kitchen appliances.

This year more changes have been made in the showroom.

“This year we have had another major renovation,” said Sue Schinke who, along with her husband Tom, owns and runs Lyle’s.

“We won a nationwide competition sponsored by BrandSource to update an area of our store,” she said. “We chose to update our media display and to do so created our Smart Home Room. We were also able to update the main showroom.”

BrandSource, Sue explained, is their buying consortium. They resource the items that are carried in the store and help locate the best prices for their purchases. This allows Lyle’s to remain competitive with the big box stores.

“This way we can sell items for the same prices and have the advantage of giving fine service to the customers,” Sue Schinke said. “We deliver, set up, plug in and remove the old appliance.

At first look our delivery charges may appear to be a little higher than the big box stores but the big box stores often just drop the appliance at the home.”

Essay wins contest

Winning the contest was a surprise and due to the work of Sue and Tom’s daughter Nicole and her husband Matt Ritzert.

“Nicole and Matt attended BrandSource’s spring convention,” Sue said. “It was there that they learned of the competition.

“They needed to write a 500-word essay on what they would

do with the prize money to upgrade the store,” Sue continued.

“The essay, along with numerous photographs, was entered and surprisingly we won.”

There were four prizes given throughout the country and Lyle’s was chosen for the top prize.

They met with BrandSource designers and explained their vision of the new showroom.

“They really listened well and when they returned with their design plans, we accepted it without making any changes,” Sue said. “They had included everything we mentioned to them and even added some things we didn’t think about. They even designed some new signs that had a clean, sharp and up-to-date look.”

The makeover took three weeks under the direction of the BrandSource. They sent representatives from California to photograph the space and the work. They also interviewed Sue and Tom and other store employees about their dreams and expectations for the space.

“Now that it is completed they have returned for photographs showing the completed work,” Sue said.

All about Smart Homes

The completed Smart Home showroom is an open and elegant space with all the high-tech devices that are expected in a high-end home. The room is decorated with soft, neutral chairs and an area rug. High above, a wooden cathedral-style ceiling with exposed

ABOVE: This is a view of the new Smart Home Room where all the high-tech electronic ways to manage a home from controlling the lighting to seeing who is at the front door, are on display. The room was the result of Lyle’s winning a contest sponsored by BrandSource.

OPPOSITE: Even the main showroom has undergone a renovation. Customers can now comfortably browse through the variety of washers, dryers, stoves and refrigerators on the big open floor.

SPIRIT of GENEVA LAKES

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NOVEMBER 2019

beams adds to the beauty of the room.

“All of the items seen in the room are things we have carried but were never displayed because we didn’t have the right space for it,” Sue said. “Most of the Smart Home items were sold to builders for high-end homes. But any of them can be installed in the average home. Now we have the space to properly demonstrate to customers how they can make their homes into a Smart home.”

Where to start with all the smart devices that control a home? How about the doorbell? Lyle’s carries both the Ring and Nest brands that allow the homeowner to respond to their doorbell ring. Using their cell phones, they can see who is at the door and speak with that person as if they were physically present in the home.

“You can be on the beach in Aruba and know who is at the door,” said Tom. “And they don’t know that you aren’t right there in the house.”

Are you one of those people who always misplaces keys? If so, the keypad entry will eliminate the need to carry keys.

Enter a code and the door opens.

According to Sue, they also carry Alexa, the virtual assistant developed by Amazon that can be programmed to perform a variety of home management tasks. Such things as turning lights on or off, turning on music or your favorite radio station can be easily programmed into Alexa.

Everything can be managed in the Smart Home by the use of a keypad on the wall or through a cell phone. Turn up the temperature in the room from wherever you are. Forget to turn the heat down when you leave for vacation? Do it on your phone from the car or from your destination. Be alerted if there is a water leak. Manage every function of your home whether you are inside or miles away.

The first items noted when entering the Smart Room are the many televisions in various sizes displayed on the walls around the room. Today most televisions are wall mounted. The televisions of old were too heavy and bulky to be wall mounted, but today’s television, with its slim construction and much less bulk than those of old, mount easily.

It seems that today’s viewers choose mega sized, high-definition televisions to enjoy in the comfort of their home.

One of the most unique features on one of the televisions is the ability to power it up to change the look from a blank television screen to a beautiful piece of art. It comes with a variety of works by the masters, such as Cezanne, Munch,

SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

Voice commands are key

Bierstadt, Monet, and others, which can be rotated through. The picture can be changed to match your room’s style, color, or season.

The program also offers the ability to upload your own photographs for a more custom look. There is also the choice of using a service at a cost of $5 a month, which will provide different paintings or photos to add even more variety to your room’s very polished appearance.

Enjoy watching movies in your media room? A projector mounted on the wall and a gigantic screen that can be remotely lowered, will make you and your guests feel as if they are in a movie theater.

So if you are ready to move into the 21st Century and have the Smart Home of your dreams, have Lyle’s staff introduce you to all the innovative programs that can be

installed in your home to make it both safe and luxurious.

A whole new experience

Because winning the contest allowed Lyle’s to create the Smart Home Room and to also update the main showroom, it has turned the whole store into an attractive place to shop not only for these smart items but for other appliances.

The display of washing machines and dryers, refrigerators and stoves are more easily viewed and compared. Lyle’s has become a relaxing place to view the items one needs with the help of their knowledgeable staff.

“We provide the warranty work on any item purchased here if there are any problems,” Sue said. “We even fill out and send in the warranty card for our customers

ABOVE: Both the Ring and Nest doorbells are on display in the Smart Home Room. Either of these doorbells allow one to see and speak to their arriving guests or unexpected guests even when the home owners are not at home.

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Holiday Affair Craft Show

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Six Locations For One Admission Price $ 3.00

Walworth County Fairgrounds - Activity Center, Monte Carlo Room, Elkhorn Middle School, Elkhorn High School, St. Patrick’s Grade School & Jackson School Parking will be limited at some locations. Additional parking is available at the Fairgrounds. Shuttle busses are available.

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SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

so they don’t have to do it.”

So often the warranty cards get set aside by the customer and they don’t fill them in. Then when they need the warranty they find it has never been registered.

While there has been a great many updates done at Lyle’s they are far from finished. They are already hard at work on their next addition. The owners will be adding a new department to the store. On the lower level, they are opening a bedding department.

“We are hard at work painting and setting up the display space on our lower level,” said Sue. “We will be carrying Beautyrest mattresses

by Serta/Simmons in all sizes.” They will carry all three grades of mattresses produced by Beautyrest. The good, better, and best quality mattresses will include one to suit any buyer and allow them to find the perfect bed.

“We will also be carrying electronic beds in a variety of sizes,” added Sue. The adjustable electronic beds enable people to sit up and read or lower the bed to the degree that makes sleep comfortable. So if you are in the market for a new mattress or a new electronic bed, stop in at Lyle’s and see their new selection.

Lyle’s TV and Appliances is at 17 S. Washington St., Elkhorn.

Contact them at 262-723-3477 or visit www.lylestv.com to see a selection of their products online. The store is open Monday, Tuesday, and Wednesday from 8 a.m. to 5:30 p.m., Thursday 8 a.m. to 6 p.m., Friday 8 a.m. to 5:30 p.m. and Saturday from 8 a.m. to 4 p.m.

FROM TOP: Tom and Sue Schinke, along with their dog Abbey, take a break in the new Smart Home Room. Imagine a huge screen to enjoy movies in your own media room. Sue and Tom Schinke display the retractable screen, which can be installed in your media room.

SPIRIT of GENEVA LAKES

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Celebrating 68 Years

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SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

THE SEASON FOR

by Sandra Landen Machaj CORRESPONDENT

The Sharing Center reaches out to the needy among us

The holidays are a time of giving. We spend hours thinking about the gifts for our family and friends – things that will bring joy and happiness to their lives. Then we head out to the retail stores or power up the computer to shop online to find these special items.

While providing gifts to our families and friends is a wonderful idea, there is much more that we can consider during this time of giving.

In our communities there are numerous families who are struggling. They lack food, shelter, clothing, medical care, jobs, transportation and a variety of other services that many of us take for granted.

According to Sharon Pomaville, executive director of the Sharing Center in Trevor,

ABOVE: In the food pantry, volunteers separate the items for easy distribution. They also check the expiration dates to be sure that the foods closer to the expiration dates are given out first, assuring that no food needs to be discarded because it is out of date.

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Best Bargains Inc. Cash and Carry Best Bargains Inc. offers a cash and carry policy for all of our goods. a term coined in World War ii, in modern times, this term means you can enjoy lower prices by paying with cash and loading all the goods yourself to take to your home or business. our policy is simple and straightforward.

For large quantity orders for restaurants and other businesses, cash and carry means we do not deliver the goods, but taking them back with you yourself allows you to experience a lower cost. pick out your cart, shop at your own pace and pay for your purchase as you leave. We do not have a minimum purchase amount for bulk items and do not have to buy a certain amount to receive discounts. all of our products provide you with a 100% satisfaction guarantee.

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SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

“51% of the school-aged kids here in the western Kenosha area are at the poverty level. Many are homeless and lack sufficient food.”

The Sharing Center is the primary crisis center for the southwestern Kenosha County area. In addition to the services that they directly provide, they are also the resource center for other agencies in the area by providing space for other agencies to meet with prospective clients to register them for the programs.

The number of people in the area requiring help seems to keep getting larger.

“Housing is one area where there is a great need. We always look at housing as the first need,” Pomaville said. “There is not a lot of affordable housing in the area, particularly rental units. Prices on the limited number of units continue to increase because of the scarcity of available units.”

Housing for the homeless in Southeast Wisconsin is provided by the Wisconsin Balance of the State Continuum of Care.

They screen the homeless to qualify them for some of the affordable housing units. One of the problems, according to Pomaville, is that even if they qualify, there may not be a unit of Kenosha County. available for them.

While some food banks pre-package bags of food for the recipient families, the food FOOD FOR THE NEEDY pantry at the Sharing Center is much like With so many people at or below the going to the grocery store. There are aisles poverty level, it is not surprising that the of various foods – those canned or in boxes Sharing Center Food Pantry has so many – and there is also a perishable section where who make it their main source of food to fresh meats, cheese, yogurt, freshly baked feed their family. To use the food pantry, they have to qualify as low-income residents breads, and fruits and vegetables can be

chosen.

By allowing families to choose their own foods, they are more likely to pick items that they will use and that their family enjoys.

There is less waste, as they will not be discarding foods that they dislike or don’t have the ability to prepare, Pomaville said.

Each family that qualifies is allowed to visit the food pantry one time per month. The

FROM TOP: The home of Sharing Center in Trevor is a large building that offers help to the needy. Along with housing the food pantry and a large amount of clothing and household goods, the center also invites other agencies in for citizens to meet and apply for additional help.

Sharon Pomaville has been the Executive Director of the Sharing Center for the past eight years, Having served on the Board of Directors, she was the top choice for the position.

SPIRIT of GENEVA LAKES

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SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

“There are many more families in the area that may need food but don’t apply because of pride,” Pomaville said.

FOOD FROM MANY SOURCES The food that is received by the pantry comes from a variety of sources. To keep the pantry stocked is the combined efforts of the food reclamation program that includes donations by businesses, individuals, church groups, youth groups, and civic organizations

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amount of food they are allotted depends on the size of the family.

Additional items that are needed by the families, includes diapers, baby food, pet foods, paper towels, and toilet paper which can also be obtained at the pantry when they are in stock.

“We service 3,500 people regularly in our food bank,” added Pomaville.

New families are applying every week and the Sharing Center works to provide for all that need its services.

LAUDERDALE LAKES | $569,000 Fully furnished lakefront with Southern Exposure and 60’ of frontage brings you to this move in ready 3 BR, 3 BA Ranch. Featuring open concept main floor with wood flooring, kitchen with appliances that match the cabinetry, island with breakfast bar and dinette area, living room with sliding glass door to screened porch with extended channel views and access to large deck, Master BR with full BA, 2nd BR with slider to deck, main floor bath with river rock tile. Two car attached garage, with half of the garage finished as a game room. Easy access off Highway 12/67 and within walking distance to Lauderdale Golf Course.Seller also includes: Shore Station for boat and 2 jet ski lifts, garage freezer, gas grill, as well as all furnishings. MLS#1596484

LAKE LORRAINE POND | $424,900 Privacy with water views on 14.29 wooded acres awaits you in this 4BR, 3.5BA two story home with finished walk out lower level. Inside you’ll find a main level that features LR with wood floors and fireplace, eat-in kitchen with breakfast bar, wood floors and dinette with slider to deck, formal dining room, family room with vaulted ceiling and slider to deck, master BD with full bath with tile floor, granite top and slider to private deck, laundry room. Upper level with 3BR, Full bath with tile floor and double vanity, large storage closet. Lower level family room with walk out to covered cement patio, 2nd kitchen, full bath, 2 bonus rooms and large storage area. Enjoy evenings on the front porch or sun filled afternoons on the back deck. Property has over 500’ on Lake Lorraine Pond.

MLS#1654094

EVERGREEN GOLF COURSE | $419,000 Overlooking Evergreen Golf Course on a quiet street you’ll find this amazing updated 4 BR, 3 Bath home that would make the perfect year round or vacation home. Inside you find a dream kitchen with hardwood floors, granite tops, SS appliances, large breakfast bar, deck access and adjacent to formal dining room, Living room with vaulted ceilings, wood floors, skylights and fireplace, Master BR with vaulted ceilings, incredible bath with walk-in glass shower, soaking tub and marble vanities, 2nd BR with vaulted ceiling and main floor laundry. LL Family room walkout to cement covered patio, FR featuring fireplace, wet bar with two beverage fridges and custom cabinetry. LL also has 4th BR, 3rd bath w/ ample storage. Professionally landscaped and 3 car attached garage with tons of parking.

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GREEN LAKE | $779,700 Green Lake 3 BR, 1.5BA Chalet on 65’ of level frontage with expansive lake front yard and water views create this rare opportunity. Inside you’ll find Great room with vaulted ceiling with wall of windows bring the lake inside plus wood burning stove.

Galley kitchen with water view and dinette with access to wrap around deck. Master BR and 2nd BR with access to full bath and ½ bath. 3rd BR overlooks great room offering lake views and main floor laundry. Lakeside yard offer firepit with swing, L shape pier with bench and straight pier with shore station. Tree lined driveway leads you to your peaceful getaway. Ample parking a plus. Short walk to Landing Restaurant and easy access to boat launch.

MLS#1656199

LAUDERDALE LAKES | $399,900 Situated across the street from Lauderdale Lakes and short walk to boat slip and association lakefront park you’ll find this 3BR, 2.5BA 2 story home situated on just under ½ acre. Inside features include eat-in kitchen with Island and breakfast bar open to Sun Room with vaulted ceilings and slider to deck overlooking backyard.

Also off kitchen there’s a Family room with brick fireplace and slider to deck, formal dining room with wood floors and butler pantry leading to kitchen, den off foyer with glass French doors and topping off main level laundry room and Powder Room.

Upstairs Master BR with full bath with double vanity, step-in shower, soaking tub and walk-in closet. Upper level also has large 2nd and 3rd BR plus full bath. Full unfinished basement and 3 car attached garage.

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GREEN LAKE | $909,000 Crystal clear 130’ of private Green Lake sand frontage 4 BR, 3.5 bath two story with amazing views and boat house with finished room and deck. Inside you have large eat-in kitchen with breakfast bar and large lakeside dining room with sliders to deck, living room with fireplace off kitchen and two story atrium off living room, Master BR suite with full bath and shared screened porch with 2nd BR, 2nd BR has access to full bath off hallway. Family room Lower level walk out to covered deck. Lower level also features 3rd and 4th Bdrms, rec room with wet bar and full bath. Sand beach leads you to some of best swimming on Lauderdale. Situated on quiet private road with ample parking. Come see the endless lakefront possibilities.

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NOVEMBER 2019

in the area, and through food drives and charitable contributions. Donations from the community keep the shelves filled and the doors open.

Special food packages are provided for seniors who may not be able to come in to pick up their own foods. They also offer senior dining three times per week on Monday, Wednesday, and Friday.

In addition to providing food, the center also works with families to teach them about nutrition and other health issues.

Clothing is always a need. While adults can often wear their clothing for several years, children tend to outgrow theirs or wear them out from rough and tumble play.

Living in an area where the seasons change, everyone needs a variety of clothes to keep them warm in winter and comfortable in summer.

“We provide a variety of clothing items for those in need,” Pomaville said. “Much of it is gently used, donated items. Other items are new, donated by the manufacturers. We limit the number of items given to each child or adult to be certain that everyone in need receives something.”

At this time of year, the center also offers winter coats – some new – donated by manufacturers. There are boots available in various sizes to help keep that winter snow off their feet. People in need not only need clothing but need some household items.

Sheets, towels, and blankets are always needed.

“The Kenosha Community Health Clinic is located nearby,” Pomaville said. “They offer not only medical care but also mental health and dental care.”

The Sharing Center also offers assistance for those who want to sign up for Medicare and Medicaid.

SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

HOLIDAY GIVING Christmas is always a special time for families but for those in need it adds another worry. How are they going to provide needed clothing and also a Christmas gift for their children? The adopt-a-child program will provide basic needs – items such as a shirt, sweater and pair of pants to make up an outfit and a toy gift makes it complete.

Families must sign up for the program in advance, as the gift packages will be distributed by the beginning of December.

The Sharing Center has just three paid employees – the full-time director and two part-time workers. The trio relies on a number of volunteers to see that everything runs smoothly and that the community’s needs are met. And they are always looking for volunteers.

FROM TOP: A variety of canned and boxed meals are available for families to choose their “We appreciate volunteers and are willing favorites. Cereal is a favorite with most children. Here a variety of boxes of cereal are available to choose the family favorites. One box is allowed for smaller families, while families with multiple to work with them whatever hours they have children receive two boxes. OPPOSITE: While much of the clothing available is gently used and to volunteer,” Pomaville said. “Two hours, one time a week or even once a month is donated by the community, there are also brand new items like these warm and stylish winter appreciated.” jackets donated by the manufacturers.

SPIRIT of GENEVA LAKES

35

Commercial

How you can help

Residential

Roofing, Remodeling, Siding, Windows, Kitchens, Baths, Additions & Flat roofs

The following is a list of other area agencies that offer assistance and would also appreciate donations and volunteer hours.

LOVE INC.

Located at 466 S. Pine Street, Burlington, Love Inc. offers aid to residents of western Racine County. The agency has provided help to over 1,000 families and has fed 10,000 people through its food pantry.

More than 900 children are included in the Christmas assistance program. In addition, 1,500 pieces of medical equipment have been loaned out through the Medical Supply program. Love operates thrift stores to purchase low cost furniture, clothing and household supplies.

Accepts donations of clothing, furniture, and household goods.

Financial assistance and volunteer hours are always appreciated.

Contact at www.love-inc.net or call 262-763-6226

TLC (TRANSITIONAL LIVING CENTER)

Located at 482 S. Pine, Burlington, this agency provides families and individuals with temporary shelter and basic necessities while assisting them in gaining skills to become self sufficient, employed and independent.

TLC is always in need of diapers, cleaning supplies and personal hygiene items. Volunteers are welcome to help with transportation, mentoring, babysitting, and fund raising. Cash donations are always appreciated.

Contact at www.tlcburlington.com or phone 262-767-1418 for more information.

C o m m eFree r c Estimates i a l & RFullye sInsured idential

Roofing, Remodeling, Siding, Windows, 262-642-7970 www.jrtaylorandsons.com Kitchens, Baths, Additions & Flat roofs

HOPE NOW

Commercial

Located at 107 W. Walworth, Elkhorn, Hope Now is a community group that focuses on providing short-term emergency gap assistance for housing, utilities and transportation for those living in the Elkhorn School District.

Call 262-723-4711.

Residential

Roofing, Remodeling, Siding, Windows, Kitchens, Baths, Additions & Flat roofs

OPEN ARMS FREE CLINIC

Located at 205 Commerce St, Elkhorn, the clinic serves the health and wellness needs of uninsured, low income and underserved residents of Walworth County.

Call 262-379-1401 or visit openarmsclinic.org.

LAKE GENEVA EMERGENCY FOOD PANTRY

Located at 715 Wisconsin St., Lake Geneva, this pantry makes its home in the basement of the First Congregational United Church of Christ. It is one of the largest food pantries in Walworth County.

Call 262-248-2337 or visit lakegenevafoodpantry.org

THE TIME IS NOW TO HELP

Located in Lake Geneva, this organization provides shelter, food, utilities and other assistance for those in need. The agency works with those in need to help them become self sufficient.

Call 262-249-7000 or visit timeisnowtohelp.org

Free Estimates Estimates & & Fully Insured Free Insured

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262-642-7970 262-642-7970

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Located at 3615 Highway 67, Delavan, the shelter cares for over 3,000 homeless animals yearly. Always in need of dog and cat food and kitty litter for their 40-60 dogs and 150-400 cats in-house at any given time. Other pets are also accommodated. Cash donations are most needed. Animals are also available for adoption.

Call 262-723-1000 or visit lakelandanimalshelter.org

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NOVEMBER 2019

SANDRA LANDEN MACHAJ Spirit of Geneva Lakes

Donations are needed to keep the center open and able to supply food and clothing to those in need. The 300,000 pounds of food dispensed throughout the year is all donated.

Consider donating to those in need this holiday season so they may enjoy the holidays with enough food and clothing to make their lives easier. But don’t forget the needy need to be remembered throughout the year and monthly donations will help toward that end.

The Sharing Center is at 25700 Wilmot Road, Trevor.

Reach them at 262-2985535 or visit them online at thesharinngcenter.net. The center is open on Monday 9 a.m. to 3 p.m., Wednesday 9 a.m. to 4 p.m. and Friday 9 a.m. to noon.

AT RIGHT: Volunteers at the Sharing Center spend time organizing food so that recipients can shop for their needs much as they would in a grocery store.

Western Kenosha County’s Crisis & Resource Center located in Trevor. The mission of the Sharing Center is to provide basic needs and empower people in their transition to independence, and offer a helping-hand to those living in our community by providing an emergency food pantry, diapers & hygiene supplies, crisis rent & utility assistance, homeless services, winter outerwear, school supplies, employment resources, Christmas for children, and so much more!

25700 Wilmot Road | P.O. Box 172 Trevor, WI 53179 262-298-5535 | FAX: 262-922-4411 www.TheSharingCenter.net

How you can help: We depend upon the generosity of our community. Volunteers are needed for 2 hour daytime shifts. Financial contributions allow us to address the myriad of crisis needs that families face, specifically emergency housing, food, and medical & mental health services.

Adopt –A –Child Holiday gift program: would you like to be a Secret Santa for a Center Child? We need you!

358471 SPIRIT of GENEVA LAKES

37

Join Us in the Irish Woods Restaurant

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full service beverage catering 340559

NOVEMBER 2019

Area aviator pilots breast cancer awareness event in memory of late friend

by Maureen Vander Sanden CORRESPONDENT

Project Runway SUBMITTED PHOTOS Spirit of Geneva Lakes

SPIRIT of GENEVA LAKES

One local woman’s efforts to raise breast cancer awareness has soared to great heights.

Aviator and local businesswoman Colleen Weber is getting the message across with friends and family at East Troy Municipal Airport by highlighting the runway in pink.

Sept. 15 marked the fifth year she and friends have painted runway navigational numbers pink, reaching onlookers on ground and in the air in time for Breast Cancer Awareness Month.

“If even one woman is encouraged to be proactive in the fight against breast cancer through early screening and awareness, the mission is a success,” Weber said.

The pilot and Waterford-based accountant was inspired to join the campaign years ago after losing a close friend to the illness known to be the second leading cause of cancerous deaths in women.

In 2012, Waterford’s Barb Keyes succumbed to breast cancer after a long battle, leaving behind many who

TOP: This year’s event was held in honor of Wendy Wengel, Colleen Weber’s sister, who is on the road to recovery after having cancer removed from her breast this past spring.

AT LEFT: Colleen Weber flies Garcone over the East Troy Municipal Airport after completing the pink numbering project.

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loved her, including best friend Colleen.

“I miss her terribly,” she said. “She was a strong woman who faced years of challenges in her journey with the disease. In her honor and memory, I started painting runway numbers.”

Keyes’ family has happily joined in on the tradition, something that Weber finds most rewarding.

“People have told me the effort has meaning to them and I am touched by Barb’s family supporting and participating in the event, especially her grandkids, Raelyn and Oliver,” she said.

According to National Breast Cancer Foundation, one in eight women will be diagnosed in her lifetime.

Recently, Weber’s sister Wendy Wengel was diagnosed and faced major surgery to rid her body of the disease, giving the project an even deeper impact with Wendy front and center – and a pink-tipped paint brush in hand.

Wengel was diagnosed after a routine, annual examination. She said she always supported the cause, but never thought she would face the battle herself.

“Let my experience show you that early detection is key,” she said.

Wengel’s fight, like so many others who have been diagnosed, has not been alone. Her road to recovery has been lined with supporters fighting the fight along with her.

“I am completely overwhelmed by the love and support,” she said. “My sister’s efforts to raise awareness on behalf of Barb and myself is truly touching and inspiring.”

Those efforts first began at the quaint Cindy Guntly Memorial Airport in Franksville before moving to East Troy.

Weber recalled her first attempt in the small, grass airport, which included 10 cans of pink spray paint used to create 10-foot tall numbers that she said initially looked impressive.

“From the air however, they looked like pencil marks. Quite amusing, but the message was still there,” Weber said.

Since then, the size and the scope of the numbers have changed.

Today, the endeavor takes 20 gallons of latex paint for the body of the numbers, and about 15 cans of white marking paint for the outline.

The numbers are now 32 feet tall and “very visible from the air,” she said.

On ground, the group is tickled pink about sharing the message ABOVE: Friends and family gathered Sept. 15 to paint the runway numbers pink – an annual event that Colleen Weber organizes in hopes of motivating women to schedule routine exams and others to support the cause. OPPOSITE: Colleen Weber, pictured with her plane “Garcone,” has been flying since 2015.

that they hope will inspire others.

“I am always amazed at the people sharing their experiences with breast cancer … The goal is to raise awareness of breast cancer, to remember Barb and now to honor Wendy. By raising awareness, I encourage people to donate to their favorite cancer charity,” Weber said.

A female taking flight

Besides encouraging others to join the fight against breast cancer, Weber inspires others as a woman aviator.

She first got her wings in 2015 after taking passenger rides in friends’ planes and falling in love with what it takes to navigate the sky.

“Being a female pilot, we have the same training requirements as men, so the process is the same,” Weber explained. “Early in my training, I was introduced to a wonderful group of female pilots who are members of The Ninety-Nines – an international group of women pilots. Dee Dreger and Darcy Kulesha, were wonderful role models and mentors.

“Several years ago, I earned my private pilot certificate and continued my training to include complex, high performance, and tail wheel. I was awarded a scholarship from The Ninety-Nine’s which was used to complete my Instrument Rating” – something she said is “the most intense and rewarding.”

Weber can be seen in the air flying her 1961 Beech Debonair – a single engine, four-passenger airplane, she calls “Garcone.”

Did you know?

Airport runways are numbered according to compass bearings. This means runway numbers are based on the compass with 360 representing north, 90 representing east, 180 representing south and 270 representing west.

Runways are numbered between 01 and 36.

A runway numbered 09, for example, points east (090 degrees), 18 is south (180 degrees), 27 is west (270 degrees) and 36 is north (360 degrees). On a paved runway, the numbers are typically white. On grass runways, there are normally no numbers.

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SPIRIT of GENEVA LAKES

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Lake Lawn to host piano men, Jolly Old Elf Lake Lawn Resort will roll into the holiday season with three special events in November.

Here’s a closer look at each:

Tribute to Billy Joel and Elton John

NOV. 23, 9 TO 11 P.M. Have you dreamed of seeing Billy Joel and Elton John on stage performing together? Well, this is the next best thing!

The Piano Man Productions’ performance at Lake Lawn Resort is the ultimate tribute to these two superstars who may have inspired dueling piano shows when they began their Face to Face Tours in 1994.

Mike Sigman has the uncanny ability to mimic the voices of these two mega superstars. He and his hand-picked line-up of some of the most versatile musicians in the Tri-State area make them one of the most solid and authentic tribute bands in the country.

Tickets at $15 each are available online through the Lake Lawn website, lakelawnresort.com.

Make it a weekend getaway with the Wine Walk and Show package including passes to the Delavan Wine Walk, tickets to the Piano Man show, and champagne brunch for two at the Frontier Restaurant, and overnight accommodations. Rates start at $249.

Book accommodations at https://www. lakelawnresort.com/packages/wine-andshow-weekend-package/ or call 262-7287950.

Thanksgiving Day Feast in the Frontier Restaurant

NOV. 28, 11 A.M. TO 7 P.M. Celebrate the holiday with family and friends while enjoying a traditional Thanksgiving meal at the Frontier Restaurant’s abundant Thanksgiving Feast

Buffet. Chef John Billings has prepared a new menu with traditional favorites, along with new items that will wow diners.

Seating will begin at 11 a.m., and final seating will be at 7 p.m. Reservations are highly recommended. Call the Frontier Restaurant at 262-725-9155. The cost is: Adults $42.95; Children 4 through 12 years $16.95; 3 and under dine free.

Breakfast With Santa

NOV. 30, 8:30 AND 10:30 A.M. Welcome the holiday season with Breakfast with Santa. There will be two seatings – 8:30 a.m. and 10:30 a.m. Children will be able to choose their own breakfast items from the children’s-height buffet full of breakfast items and treats.

Santa will move through the crowd and then sit in his special chair to have the children sit on his lap and make their requests. Holiday-themed children’s crafts are offered and there will be Christmas music.

Hayrides will be available departing from the conference center doors during the event departing every 30 minutes (weatherdependent). There will be holiday-themed crafts for children to create, as well as Christmas music.

Festivities will be in the Conference Center Geneva Ballroom and Madison room. Reservations are required for each seating.

To make reservations, call the Frontier Restaurant at 262-725-9155. The cost is: Adults, $17.95; Children 4 through 12, $9.95; Children 3 and younger dine free.

SPIRIT of GENEVA LAKES

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Catching

About the Bass Fishing League The 2019 Bass Fishing League is a 24-division circuit devoted to weekend anglers, with 128 tournaments throughout the season, five qualifying events in each division. The top 45 boaters and co-anglers from each division, along with the five winners of the qualifying events, will advance to one of the six regional tournaments where they are competing to finish in the top six, which then qualifies them for one of the biggestrunning championships in all of competitive bass fishing – the BFL All-American. The BFL AllAmerican will be held April 30-May 2 at Lake Hartwell in Anderson, South Carolina. For complete details, visit FLWFishing.com.

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the

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AREA MAN WINS BIG IN COMPETITIVE FISHING

by Troy Sparks CORRESPONDENT

Fishing wasn’t Joe Pollak’s first love as a child. It became his passion early in his adult life.

“Growing up, I played baseball and basketball,” he said via email. “But as I grew older, I started bowling and did very well for quite a few years until my passion for fishing took over.”

Now the 38-year-old Lake Geneva resident and 2000 Lake Geneva Badger High School graduate gets out on the lake and tries to fish year-round. And when it’s too cold to fish in Wisconsin during the winter, Pollak travels south to fish. He’s not a big fan of ice fishing.

Ironically, the love of fishing doesn’t run in Pollak’s family.

“My dad would take me out fishing, but we were never serious fishermen,” he recalled.

Pollak was sitting in his friend’s brand-new bass boat one day and caught one fish.

And since that day, he was hooked on the sport.

“The competition in this sport is where it’s at,” he said. “To be able to say you were the best that day and catch them good is a feeling like no other.”

NOVEMBER 2019

Pollak competed in the T-H Marine FLW Bass Fishing League Tournament in Prairie du Chien on the Mississippi River in August. He won the Great Lakes Division tournament, catching five bass that weighed a combined total of 15 pounds, 1 ounce. He won $4,586 and beat the second-place finisher (Mike Brueggen, La Crosse, $1,793) by one ounce.

“I was able to catch a limit fairly quick fishing between the middle and the north side of Pool No. 9 south of Lansing,” Pollak said in the Aug. 19 press release. “I had a bunch of spots that had schools of fish on them, probably a dozen or so points that were current-related.”

Pollak fished in 1 to 5 feet of water, casting a 1/4-ounce white and chartreuse-colored Dirty Jigs swimjig with a 4-inch white Zoom Paddle Tail swimbait trailer and used some reaction baits. He used the same baits to reel in 2 to 3 fish that put him over the top to win the tournament. This was Pollak’s second career win in BFL competition.

According to Pollak, he thrives on competition and beating the best fishermen in every tournament he enters.

“Anyone can compete as long as they have confidence in what they are doing,” he said.

Pollak’s routine before he begins every tournament includes putting a new line on his reels, tying his baits and making sure his hooks are the sharpest.

Among the 20 poles Pollak uses in competitions, the favorite one is whichever fish is biting on. The equipment of preference for Pollak is the St. Croix Legend and Extreme rods with the Shimano Metanium reels.

While Pollak’s recent big win might elevate him to local celebrity status, things don’t always go his way in competitions.

“Everyone struggles early on,” Pollak said. “Hell, I still struggle. Everyday OPPOSITE: Joe Pollak, of Lake Geneva, reels one in on an area lake.

Pollak enjoys competitive fishing and has won several tournaments, including the T-H Marine FLW Bass Fishing League Great Lakes Division tournament on the Mississippi River at Prairie du Chien in August.

RIGHT: Joe Pollak shows off his trophy for winning the T-H Marine FLW Bass Fishing League Great Lakes Division tournament after catching five bass weighing 15 pounds, 1 ounce. For his win, Pollack netted $4,586.

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in the water you learn something, and if you don’t, you’re doing something wrong.”

Pollak, who didn’t take fishing seriously until he was 23, recalled some of his favorite places to fish in and outside of Wisconsin.

“Without a doubt, the Mississippi River around La Crosse is an amazing place,” he said. “Some of the best fishing around. The wildlife you see every day, it’s just amazing out there.”

Pollak said he saw some of the biggest fish when he competed in a tournament in Guntersville, Alabama. His early memory of fishing was a trip to Canada to catch walleye and northern pike. He said the biggest that he ever caught was at Lake Guntersville. It weighed 6-1/2 pounds.

During the season, Pollak spends at least five or more days a week on the water with Brad Wessling and Kyle Rabelhofer, his fishing buddies. Fishing doesn’t always dominate his free time when he’s not working.

Recently, Pollak got engaged to the love of his life, Brenna Kujak. They plan to get married soon.

Pollak’s fiancée and their children, Joseph and Savannah, keep things in perspective for him as he maintains a balanced life.

One of Pollak’s favorite moments with his son is eating bluegills, perch, northern and walleye together. He invites friends over for cookouts and cocktails when he’s not on the road travelling for tournaments. Pollak is usually away from the family and Lake Geneva for about a week during the season, travelling and preparing for competitions.

The year-round resident said he gives fishing advice to kids as often as he can.

Pollak said there’s more to accomplish in his competitive fishing career before he settles down and fishes on a recreational basis.

“You can never be satisfied in any sport in my opinion,” he said. “You have to strive to be the best. There’s always that next tournament that you want to win.”

Serving You For Over 50 Years

Advertiser’s index

About Fishing League Worldwide Fishing League Worldwide is the world’s largest tournament fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2019 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW and its partners conduct more than 290 bass-fishing tournaments annually around the world, including the United States, Canada, China, Italy, South Korea, Mexico, Nambia, Portugal, South Africa, Spain and Zimbabwe.

FLW tournament fishing can be seen on the Emmynominated FLW television show while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information, visit FLWFishing.com and follow FLW on Facebook, Twitter, Instagram and YouTube.

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