Lake Geneva Tap House

A crazy big selection

New self-pour tap house features 50 craft beers from area breweries

A new self-pour experience is now open in downtown Lake Geneva.

Geneva Tap House, Wisconsin’s biggest self-serve taproom, features a 50-tap selfpour draft beverage system offering a vast selection of beer, wine, and more.

The self-serve system is powered by iPourIt technology and includes interactive tap screens that allow patrons to explore the options on the tap wall and see details like ABV, IBU, tasting notes, price per ounce, and more.

Guests can then use an RFID-enabled wristband to activate the taps, pour just a taste or a full pint, and track the ounces as they go.

Heidi and Paul McGraw, two of the taproom’s founders, were visiting their daughter in Knoxville, Tennessee when they came across an iPourIt system at Pour Taproom. They fell in love with the self-pour concept and immediately began making plans to bring the technology back home to Walworth County.

“The tap wall has been a big hit with our customers. It’s fun and new and people are really enjoying the freedom to pick what they want and exactly how much they want,” shared Heidi. “The system is very easy to use and provides tons of data that makes it easy for us to manage everything on the backend.”

The tap list is focused on highlighting local craft breweries and most of the beers are from Wisconsin. There are two taps for nitro brews, plus five wines and a variety of hard seltzers and ciders. The line-up is rotated regularly and in most cases, empty kegs are replaced with new products.

Geneva Tap House is housed in a historic theater building in the downtown area just two blocks from the lake. The large space features a mezzanine that overlooks the ground floor and will soon expand to an outdoor beer garden with several fire pits.

A selection of tasty bar snacks is available. The menu includes charcuterie boards, fresh pretzels, and grilled paninis. The operators plan to host special events like live music and game nights, as well as a grand opening celebration.

The taproom is one of four locations operating iPourIt technology in

top: Geneva Tap House, 252 Broad St., Lake Geneva features a 50-tap self-pour draft beverage system offering a vast selection of beer, wine and more. above: Customers at the tap house have plenty of seating choices as well as open space available to enjoy a wide variety of craft beers.

SUBMITTED PHOTOS Spirit of Geneva Lakes

Wisconsin—all installed within the past year.

“We’ve seen major growth in Wisconsin with over 140 taps operating in different cities,” said Darren Nicholson, VP of Sales at iPourIt. “We’re excited to continue to expand the self-pour market in a state that produces so much quality craft beer.”

Geneva Tap House, 252 Broad St., Lake Geneva is accessible online at www. genevataphouse.com.