SWT 056

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01823617980|sal es@pr epar edmedi a. co. uk www. pr epar edmedi a. co. uk|1 1t hMar ch2019

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Br i t sabandont hr eemi l l i onl i l osaf t erhol i days -Sur veyf i ndst hat2. 7mi l l i oni nf l at abl esar el ef tathol i daydest i nat i ons -Abandonedl i l oscoul df or m ani nf l at abl ebr i dgef r om Londont oEgypt ’ sRedSeacoast . -57% sayt heywon’ tr euseaf r eel i l opr ovi dedbyt hei rhot el Br i t i shhol i daymaker sabandonedal mostt hr eemi l l i onl i l osaf t ert hei rhol i daysi n2018,enough t obui l dani nf l at abl ebr i dgef r om Gat wi ckt ot hepopul arr esor tofHur ghadaonEgypt ’ sRedSea coast . I nasur veyof2, 000peopl ebypackagehol i dayspeci al i stHol i dayHyper mar ket( ht t ps: / / www. hol i dayhyper mar ket . co. uk/ ) ,25% sai dt heyl ef tt hei rl i l oatt hehot elatt heendoft hei rhol i day ,whi l e 9% sai dt heybi nnedt hei r sbef or eheadi nghome. Wi t ht heAssoci at i onofBr i t i shTr avel Agent s’ ( ABTA)l at estHol i dayHabi t sr epor tshowi ngmor e t hanei ghtmi l l i onpackagehol i dayswer et akenbyBr i t si n2018* ,t hef i gur essuggestj ustover t womi l l i onpeopl el ef tt hei rl i l osbehi nd,wi t hmor et han700, 000t hr owi ngt hei r saway . Lai dendt oend,t hesel i l oswoul dst r et chf oral most3, 300mi l es–enought ocr ossEur opeand r eachEgypt ’ shol i dayr esor t sont heRedSeai nt henor t hwestcor nerofAf r i ca. Andaccor di ngt oHol i dayHyper mar ket ’ spol l ,j ustoveronemi l l i onhol i daymaker s( 13%)br ought t hei ri nf l at abl eshome,whi l e4. 3mi l l i onsai dt hatt heyneverbuyal i l oonhol i day . Cr ai gDuncan,whol edt her esear chf orHol i dayHyper mar ketsays:“ Wewer eshockedt odi scoverhowmanyl i l osar eabandonedaf t erhol i days.Recentcampai gnshaver ai sedawar eness oft hei mpactbi l l i onsofbot t l es,st r awandci gar et t ebut t shaveonmar i nel i f e,sonowi t ’ st i mef or Br i t i shhol i daymaker st ot hi nkaboutt hewast eofusi ngal i l of orj ustonehol i day .

“ Dur i ngourr esear chwespoket ohot el sandt hey descr i bedl i l osasanawf ulpr obl em t hati sget t i ng wor se.Whenahol i daymakerl eavesal i l obehi nd hot el shavel i t t l echoi cebutt ost or et hem orsend t hem t ot hel ocall andf i l l . “ I noursur vey ,weaskedhol i daymaker si ft heywoul d usef r eel i l osandi nf l at abl espr ovi dedbyt hei rhot el , butast agger i ng57% sai dno.Thi smeanst hateven i fpeopl et hi nkt hei rl ef t behi ndl i l owi l lbeusedby someoneel se,t hechancesar ei twon’ tasmost hol i daymaker spr ef ert obuyt hei rown. ” “ Br i t i shhol i daymaker sneedt ochanget hei rhol i dayhabi t st ot ackl et hei nf l at abl emount ai nt hatwe r i skl eavi ngbehi ndi fwedon’ tchangeourbehavi or . “ Ourmessagei sdon’ tbuyanewl i l ount i lyou’ vecheckedi ft her ear eanyyoucanr euse,anddon’ t abandonyourl i l oatt heendofyourhol i day–ei t hergi vei tt oanot herf ami l yorbr i ngi thomet ouse agai n. ” Formor ei nf or mat i on,ht t ps: / / www. hol i dayhyper mar ket . co. uk/ hype/ near l y3mi l l i onl . . . . Rel easef r om Dani elJohnsonPR


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SWT 056 by PREPARED MEDIA - Issuu