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Fi ndus ! F acebook: /t hes out heas t t i mes I ns t agr am: pr epar edmedi al t d Twi t t er : @TheSout hEas t Ti mes 1

Publ i s he dbyPr e pa r e dMe di aLt d 01823617960

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New Homesf orChr i st mas

Ane a r l yChr i s t ma spr e s e ntf o rho us ebuy e r si nCa mbr i dg e s hi r e Ch r i s t ma si sc o mi n ga n dh o u s e b u i l d e rBe l l wa yi sj i n g l i n gt h eb e l l so ns o me f a n t a s t i cd e a l st h a ta i mt og i v eSo u t hEa s t Ti me sr e a d e r st h eb e s te a r l y Ch r i s t ma sp r e s e n te v e r . Fo r g e ts o c k s , s c a r v e sa n ds me l l i e s ;t h eBe l l wa ye l v e sh a v eb e e nwh i t t l i n g a wa ys oy o uc a ng r a by o u r s e l far e a lb a r g a i n–an e wh o h o h o mef o r Ch r i s t ma s ! Be nSmi t h , Re g i o n a lDi r e c t o ro fBe l l wa yEa s t e r nCo u n t i e s , s a i d :“ We ’ r e b a s i c a l l yg e t t i n gi n t ot h es p i r i to fCh r i s t ma sb yo f f e r i n gh u g es a v i n g so f fh o me s a to u rt woCa mb r i d g e s h i r ed e v e l o p me n t–Th eFu r r o wsa t Wa r b o y sa n dBo we r Pl a c ea tCo t t e n h a m. “ I fy o us i g no nt h ed o t t e dl i n ei nDe c e mb e r , we ’ l lc o mp l e t ey o u rh o u s ei n f i v e s t a rs t y l e , a n dy o u ’ l lb emo v i n gi n t oas t u n n i n gn e wh o mei nt h eNe w Ye a r . “ Fo r g e tf i t t i n gt h o s el i t t l ep r e s e n t su n d e rt h et r e e . Bu yy o u r s e l fab e a u t i f u l n e wBe l l wa yh o me , a n dt h et r e ewi l lf i tu n d e rt h ep r e s e n t ! ”

So , wha t ’ so no f f e r ? At Th eFu r r o ws , i nt h ea t t r a c t i v ev i l l a g eo fWa r b o y s-a wa r d e d ‘ Ca mb r i d g e s h i r ev i l l a g eo ft h ey e a r ’ t h r e et i me si nr e c e n ty e a r s–t h e r e ’ saf i n e c o l l e c t i o no ft h r e e , f o u ra n df i v e b e d r o o mh o me s . Asma n yr e a d e r swi l lk n o w, t h ev i l l a g eb l e n d saf a s c i n a t i n gh i s t o r ywi t h g r e a tl o c a la me n i t i e sa n dap i c t u r e s q u ec o u n t r y s i d es e t t i n g . Be l l wa y ’ sCh r i s t ma sc r a c k e rd e a l sme a n sh o u s e h u n t e r sc a ns e c u r ead e a l wo r t hu pt o£ 2 5 , 0 0 0a t Th eFu r r o wsa n d£ 2 7 , 0 0 0a tBo we rPl a c e . Me a n wh i l e , a c r o s sa tBo we rPl a c e , i nt h es o u g h t a f t e rv i l l a g eo fCo t t e n h a m, t h e r e ’ sah a n d s o mec o l l e c t i o no ft h r e e , f o u ra n df i v e b e d r o o mh o me sl e s st h a n e i g h tmi l e sf r o mCa mb r i d g e . Th i si sa ne x c l u s i v ec o l l e c t i o no fj u s t5 0h o me s , s u r r o u n d e db yo p e n c o u n t r y s i d ea n dy e twi t h i nami l eo fah i g hSt r e e twi t hawi d er a n g eo fu s e f u l a me n i t i e s . Th eFu r r o ws , a t Wa r b o y s , n o r t h e a s to fHu n t i n g d o n , c u r r e n t l yh a ss e v e n d i f f e r e n th o u s et y p e so ns a l e , f r o mt h et h r e e b e d r o o md e t a c h e dWe n d o v e rt o t h ef i v e b e d r o o md e t a c h e dOr we l l . I fy o uv i s i tt h es i t e , y o uwi l la l s ob ea mo n gt h ef i r s tp e o p l et os e et h e f o u r b e d r o o md e t a c h e dRa d c l i f f es h o wh o me , wh i c hh a sj u s tl a u n c h e d . Th eRa d c l i f f ei sa na t t r a c t i v ef a mi l yh o mewi t ha ni mp r e s s i v ek i t c h e n , d i n i n g a n df a mi l ya r e ar i g h ta c r o s st h eb a c ko ft h eh o u s e , al a r g es e p a r a t el i v i n gr o o m, as t u d yr o o ma n dau t i l i t yr o o m/c l o a k r o o mo nt h eg r o u n df l o o r . Up s t a i r s , t h ema s t e rb e d r o o mh a sa ne ns u i t ea n dt h e r ea r et h r e ef u r t h e r b e d r o o msa n daf a mi l yb a t h r o o m. Wi t h i nj u s th a l fami l eo fTh eFu r r o ws , r e s i d e n t swi l lf i n das ma l l s u p e r ma r k e t , ac o n v e n i e n c es t o r e , at r a d i t i o n a ls o c i a lc l u b , al i b r a r ya n da v i l l a g eb a k e r y , a swe l la st wof a mi l y f r i e n d l yp u b ss e r v i n gh e a r t yh o me c o o k e d me a l s . Th e r e ’ sa l s oap o p u l a rp r i ma r ys c h o o l–Wa r b o y sCo mmu n i t yPr i ma r y Sc h o o l–r a t e d‘ g o o d ’ b yOf s t e d . Th ev i l l a g e ’ sh e r i t a g ec a nb es e e ni nl a n d ma r k ss u c ha st h eCh u r c ho fSt . Ma r yMa g d a l e n e , p a r t so fwh i c hd a t eb a c kmo r et h a n8 0 0y e a r sa n dt h e r o c k e t l i k eCl o c kTo we r , wh i c hc o mme mo r a t e st h eJ u b i l e eo fQu e e nVi c t o r i a i n1 8 8 7 . Wa r b o y s ’ v i l l a g ep o n d , k n o wnl o c a l l ya s‘ Th eWe i r ’ , i sj u s tas t o n e ’ st h r o w f r o mTh eFu r r o wsa n da c t sa sap o p u l a rs i t ef o rwi l d l i f es p o t t i n g . Su r r o u n d e db yg r e e ns p a c e , t h ev i l l a g eo f f e r sr e s i d e n t sp l e n t yo fo p p o r t u n i t y t oe n j o yt h eo u t d o o r s , a swe l la sag o o dr a n g eo ff a mi l y f r i e n d l ya t t r a c t i o n s . Co mmu t e r swi l lb e n e f i tf r o me a s ya c c e s st ot h eA1 , M1 1a n dA1 4 1 , wh i l e Hu n t i n g d o nSt a t i o ni sa1 5 mi n u t ed r i v ea wa y .

AtBo we rPl a c et h e r ea r et h r e e d i f f e r e n th o u s es t y l e sc u r r e n t l y a v a i l a b l ea n dt wos h o wh o me st os e e ; t h ef o u r b e d r o o mPo t t o na n dt h ef i v e b e d r o o mOa k l e y . Th ePo t t o nh a sak i t c h e n , b r e a k f a s t a n df a mi l yr o o ms p a n n i n gt h ef u l l l e n g t ho ft h eh o u s e , al a r g el i v i n g r o o ma n das e p a r a t ed i n i n gr o o m. Th e r e ’ sa l s oac l o a k r o o m/u t i l i t y r o o md o wn s t a i r s . Up s t a i r s , t h e r ea r ef o u rd o u b l eb e d r o o ms , t wowi t he ns u i t e sa n daf a mi l y b a t h r o o m. Th eOa k l e yh a sa nLs h a p e d k i t c h e n , b r e a k f a s ta n df a mi l yr o o m p l u sau t i l i t yr o o m. Th e r e ’ sal a r g e l i v i n gr o o m, as e p a r a t ed i n i n gr o o m a n dad o wn s t a i r sc l o a k r o o m. Fo u ro ft h ef i v eb e d r o o msa r e d o u b l e sa n dt woh a v ee ns u i t e f a c i l i t i e s . Th e r e ’ sa l s oamo d e r n f a mi l yb a t h r o o m. Ne a r b yCo t t e n h a mh i g hs t r e e t b o a s t se x c e l l e n tl o c a la me n i t i e s , i n c l u d i n gar a n g eo fc o n v e n i e n c es t o r e sa n d e v e r y d a ys e r v i c e s . Re s i d e n t swi l lf i n das ma l ls u p e r ma r k e t , ac o r n e rs h o p , a ni n d e p e n d e n t b o o k s t o r e , ag r e e n g r o c e ra n dav i l l a g ec o mmu n i t yc e n t r e , a swe l la sab a k e r y wh i c hd o u b l e sa sac a f é . Ah a n d f u lo fe a t e r i e sn e a r b yi n c l u d ea na wa r d wi n n i n gAs i a nr e s t a u r a n twi t h i n wa l k i n gd i s t a n c e , a n ds o met r a d i t i o n a lp u b s . Th e r ea r ep o p u l a rs c h o o l si nt h ea r e at o o , i n c l u d i n gCo t t e n h a mPr i ma r ySc h o o l , wh i c hi sr a t e d‘ g o o d ’ b yOf s t e da n di so n l ya r o u n da1 0 mi n u t ewa l kf r o mBo we r Pl a c e . Th eCo t t e n h a mVi l l a g eCo l l e g ei sa l s o wi t h i nas h o r twa l ko ft h ed e v e l o p me n t , a n ds e r v e sp u p i l sa g e d1 1t o1 9 . I t sOf s t e d r a t i n gi sa l s o‘ g o o d ’ . Bo we rPl a c ei sn e a rt oar a n g eo fl e i s u r ea t t r a c t i o n swh i c ho f f e rp l e n t yo f o p p o r t u n i t yt oe n j o yt h eo u t d o o r s , i n c l u d i n g t h e9 5 a c r eMi l t o nCo u n t r yPa r k . An do fc o u r s e , Ca mb r i d g e–t h e d e s t i n a t i o no fs c h o l a r sa n dt o u r i s t sf r o ma l lo v e rt h ewo r l d–i sl e s st h a ne i g h t mi l e sf r o mBo we rPl a c e . Th ec i t ya n di t smy r i a da t t r a c t i o n s , f r o mh i s t o r ya n da r c h i t e c t u r et of i n ef o o d a n ds h o p p i n g , wi l lb eak e yd r a wf o rBo we rPl a c er e s i d e n t s .

So , f o r g e tt heus ua ls t o c ki ngf i l l e r st hi sChr i s t ma sa ndc ho o s e apr e s e nts obi gt ha tSa nt ac o ul dl a ndhi ss l e i g ho nt o po fi t– y o urne who me . Be g i nChr i s t ma ss ho ppi ngf o rt heul t i ma t ef e s t i v eg i f tt o da y– c a l li nt ot hes a l e so f f i c ea tTheFur r o wso rBo we rPl a c ea nd ma ket hi saf e s t i v es e a s o nt or e me mbe r . Thes a l e so f f i c ea tTheFur r o wsi sl o c a t e do nFa r r i e r ’ sWa y , Wa r bo y s , PE2 82 LW. Fo rmo r ede t a i l sc a l l0 1 4 8 74 6 2 3 7 2 . Thes a l e so f f i c ea tBo we rPl a c ei sl o c a t e do nOa ki ng t o nRo a d, Co t t e nha m, CB2 48 TW. Fo rmo r ede t a i l sc a l l0 1 9 5 45 7 4 2 1 6 . Bo t hde v e l o pme nt sa r eo pe nf r o m1 0 a mt o5 pm o nFr i da yt o Mo nda y , a ndf r o m no o nt o7 pm o nThur s da y . Fo rmo r e i nf o r ma t i o nv i s i tbe l l wa y . c o . uk.


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Car eatChr i st mas


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Educat i on&Tr ai ni ng


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Educat i on&Tr ai ni ng

Sant a’ sCal l i ng–FREE per sonal i sedcal l sandvi deosdi r ectf r om t he Nor t hPol e Nowi nt hei r10t hyear ,Por t abl eNor t hPol e( PNP) ,i sgear i ng upf oranot hersuccessf ulChr i st masseason.Bestknownf or t hei rper sonal i sedSant avi deos,PNPboast sani mpr essi ve r angeoff r eeandPr emi um vi deocont entandSant acal l s. Wi t hover220mi l l i onper sonal i sedvi deosvi ewedbot hon t hei rwebsi t eandont hef r eeAppl eandAndr oi dmobi l eapp, i t ’ seasyt ocr eat easpeci almessagef oryourl ovedones. Thevi deoshavear i chandaut hent i cci nemat i cqual i t yt hat per f ect l ycapt ur est hemagi cofChr i st maswhi l eof f er i nga r angeofper sonal i sat i onst hataddani ndescr i babl yspeci al f eel i ngt oeachandever ymi ni movi e.Thesecanr angef r om Sant ament i oni ngachi l dbyt hei rname,knowi ngt hei rage,t o openi ngt hel i t t l eone' sBi gBook,wher eSant akeepsdet ai l s onever ychi l di nt hewhol ewor l d. Ther ear esomanyf r eeandpr emi um vi deosandper sonal i sedcal l st ochoosef r om aswel lasanewspeci almul t i devi cevi deoandcal lf orChr i st masEve.I fyouchooset opur chaset heMagi cPassf orj ustGBP12. 99,chi l dr encanj oi n Sant avi avi deol i nkasher evi ewshi sf l i ghtpl anf ort hebi g ni ghti naper sonal i sedvi deomessagef oranexci t edchi l dor chi l dr en.Whi l et heywat chSant a,chi l dr enwi l lbeawest r uck ashepi cksupt hephonet ocal lt hem andt hephoner i ngs di spl ayi nghi snamewi t haper sonal i sedcal l–youcanr ecor d t hei rr eact i onont hecoolReact i onCam t owat chagai nand agai n!

ThePNPmobi l eappi st he easi estwayt oenj oyt he compl et eper sonal i sed cont ent .Thewi del y successf ulReact i on Recor der ,al l owspar ent s t ocapt ur et hei rchi l d’ s r eact i onwhenSant a speakst ot hem vi at hei r per sonalvi deomessage. ThePNPappwi l lcr eat ea f i nalvi deousi ngpi ct ur et opi ct ur et echnol ogy , capt ur i ngt hel i t t l eone’ s r eact i ont ot hevi deo,whi chcanbedownl oadedasal ast i ng keepsake. Al t houghPor t abl eNor t hPol e' spr oduct sar el ar gel yai medat chi l dr endur i ngChr i st mast i me,t her ear eal sof r eeandPr emi um vi deosf r om Sant af orgr ownups. Rel easef r om Ber t el l iCommuni cat i ons


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Sout hEas tJ O B S TI MES


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Count downt oChr i st mas


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Event s

‘ Al exa,sendf l ower s’ :Or derabouqueti nt i mef or Chr i st masusi ngonl yyourvoi ce Gl obalf l owerdel i ver ycompany ,I nt er f l or a,hasbecomet hef i r stUKr et ai l br andt ol aunchacompl et eendt oend‘ Vcommer ce’ ser vi ce,wi t hj ustone si mpl evoi cebasedt r ansact i onmaki ngi tpossi bl et osendf l ower svi aAl exa andcheckoutwi t hAmazonPay ,al lwi t houtl i f t i ngaf i nger . Ar r i vi ngj usti nt i mef orChr i st mas,shopper scanst at et hei rpr ef er enceson col our sandt ypesoff l ower s,andf ort hosei nneedofi nspi r at i on,I nt er f l or a’ s voi ceassi st antwi l lpl ay‘ per sonalshopper ’ andr ecommendf l ower sbasedon t heoccasi onorseason. Ther ei sal sot heopt i ont oi ncl udeaper sonalmessage,whi chwi l lbe handdel i ver edwi t ht hechosenbouquetbyoneofI nt er f l or a’ snet wor kof l ocalar t i sanf l or i st sacr osst heUKandI r el and. Whi l eot hervoi cecommer ceser vi cesal l owf or‘ addi ngt obasket ’ wi t hvoi ce command,I nt er f l or ai st hef i r stbr andi nt heUKr et ai landgi f t i ngsect ort o enabl eshopper st ocompl et et heent i r eor der i ngandpaymentj our ney t hr oughAmazonAl exaal one-al lwi t houtanyassi st ancer equi r edf r om suppor t i ngappsorwebsi t es. Sayi ng“ Al exa,openI nt er f l or a”l aunchest heski l l ,whi chi savai l abl eonal l Al exaenabl eddevi ces. Tocel ebr at et henewst hi sweek,Londoner swer ei nvi t edt ogett hei rvoi ces hear dear l yasabr i ght ert akeont het r adi t i onalpol l i ngst at i onembar kedona t ouroft heci t y-i nt hef or m ofa‘ Pol l enSt at i on’ . Sur pr i sedpasser sbyl ookedonasar owofpol l i ngboot hs,bl oomi ngwi t hcol our f ulf l ower s,pul l edupi nf r ontoft heHousesofPar l i amentaspar tofi t s t ouroft hecapi t al .

I nsi deeachoft he‘ Pol l enSt at i on’ boot hs,Londoner sf oundanAmazon Echodevi ceandwer ei nvi t edt osend af r eebouquetoff l ower st oal oved oneoft hei rchoi ce,cour t esyof I nt er f l or a. I nt er f l or a’ sCommer ci alDi r ect or , LynDavi es,comment ed:“ Wi t ht he voi cecommer cemar ketpr edi ct edt o skyr ocketi nt henextt hr eeyear s, we’ r et hr i l l edt obeof f er i ngaUKr et ai li ndust r yf i r standhopeourcompl et e endt oendexper i encewi t hAmazonAl examakesi teveneasi erf orpeopl et o connectwi t ht hoset heyl ove,nearandf ar . “ Thel eadupt oChr i st masi soneofourbusi estt i mesand,wi t hsomucht oor gani seandr emember ,wehopet heconveni enceofusi ngAl exat obeabl et o sur pr i sesomeonewi t hf l ower sasaf est i vegi f twi l lgi veshopper sahel pi ng hand,wi t hopt i onsf orsameday ,nextdayoranyf ut ur edaydel i ver yavai l abl e onourski l l . ” I nt er f l or a’ sAmazonAl exaSki l ll aunchesonThur sday12t hDecember .Sayi ng “ Al exa,openI nt er f l or a”l aunchest heski l l ,wi t hI nt er f l or a’ svoi ceassi st antgui di ngcust omer st hr ought hepur chasepr ocess.Fi ndouthowt oenabl et heski l l andmor eat ht t ps: / / www. i nt er f l or a. co. uk/ cont ent / al exa/ Rel easef r om Smoki ngGunPR


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2020HomeI mpr ovement s Per f ectmeatal lyearr ound f r om t hesmar t estki t chen gadgett ohi tst ocki ngst hi s Chr i st mas Themeatt her momet ert hatens ur esper f ec tmeat ,ev en wheny ou’ r eawayf r om t hek i t c hen Lei c es t er ,1 1Dec ember2019–Chr i s t mass eas oni supon usandmanywi l l al r eadybet hi nk i ngaboutf i ndi ngt hat per f ec tgi f t .I fy ou’ r es hoppi ngf oranat homec heforf ood l ov er ,t hent hi nknomor e.TheMEATER+i sahi ghl ydes i r abl e,us ef ul k i t c hengadgetf ort hes t oc k i ngofany onet hat t ak espr i dei nt hei rc ul i nar ys k i l l s . Anowi r es ,nof us smeat t her momet erwi t has mar t gui dedc ooks y s t em,t he MEATER+ens ur est as t y , s uc c ul entands at i s f y i ng r es ul t sev er yt i me.Whet her t hatbef orr oas t i ngt het ur k ey orgoos eonChr i s t masday , c ook i ngahear t war mi ngj oi nt ofmeati nc hi l l yFebr uar yor f ort hos es unnyBBQ’ si nt he s ummermont hs . We’ r eal l l ook i ngf orway st o mak eourl i v est hatbi teas i er andwhatbet t erpl ac et os t ar tt hani nt hehear toft he home.Thi ss mar tk i t c hengadgetwi l l notonl yens ur ej ui c y c ook i ngr es ul t s ,i tal l owst hec heft os t epawayf r om t he k i t c hen.J us tc onnec tt heMEATER+t oanys mar t phoneor t abl etandus i ngapat ent edt ec hnol ogy ,MEATER+pr ov i deses t i mat edc ook i ngt i mes ,moni t or smeatwhi l s ti t ’ s c ook i ngands endsal er t st omobi l edev i c ess uc hasnot i f i c at i onswhenmeati sc ook edt oper f ec t i onandr eadyt o enj oy ,s av i ngt i meandef f or t .I fnotf ors omeone’ ss t oc k i ng, t henanabs ol ut emus t hav es mar tc ook i ngt ool t oens ur e t heChr i s t mast ur k eyi sati t sy ummi es t ,whi l ey ouf oc uson al l t het r i mmi ngsands pendi ngt i mewi t hy ourf ami l yand f r i ends . Agr eatk i t c hengadgetc anmak et hedi f f er enc ebet weena bogs t andar dmeal andac ul i nar ymas t er pi ec ef i tf orMas t er Chef !MEATER+del i v er sper f ec tr es ul t st i meandt i me agai n,i ss i mpl et os et up,s i mpl et ous e,andc anbeenj oy edbyanybuddi ngc hef . I ns t oc knowf r om MEATER,RRP£99. Rel eas ef r om ThePRRoom


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2020HomeI mpr ovement s


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Busi nessFocus

New wayst opaypr ot ectconsumer sagai nstcar df r aud Wi t hcar df r audandi dent i f yt hef tcont i nui ngt ohi tt heheadl i nes,Jason Roos,CEO oft echnol ogycompanyCi r r us,di scusseswhyi tpayst o knowaboutpaymentst andar dswhenusi ngyourcr edi tordebi tcar d onl i neoront hephone. I nt oday’ si ncr easi ngl ycashl esssoci et y ,weal lr el yonusi ngcar dsf or payment s.Wehappi l yr el ayouraccountandcr edi tcar ddet ai l sont he phonewi t houtasecondt hought ,t r ust i ngt hatt hecompanyt hatwear e deal i ngwi t hwi l lmanageourcar ddat asecur el y .Buthowsaf ear eour det ai l s? Maj orcar df r audl ossesr ecor dedi n2018 Accor di ngt oUKFi nance( i ) ,t het hef tofper sonalandf i nanci aldet ai l s t hr oughsoci alscamsanddat abr eacheswasamaj orcont r i but ort o f r audl ossesi n2018.I nf act ,dat abr eachesi nvol vi ngj ustt hr ee wel l knownbr andsar er epor t edt ohaver esul t edi nt heat t empt edcompr omi seofar ound6. 3mi l l i onpaymentcar ddet ai l s. Thef i nancei ndust r ycannott ackl ef r audal one,whi chmeanst hati ti s t her esponsi bi l i t yofal lcompani esi nt hechai nt ot akepr event at i ve measur esandsecur ecar ddat a.Sohowcanwebesur et hatourdet ai l sar esaf e? We’ vei dent i f i edt hr eekeyar east obeawar eof : 1. Maki ngyourpayment ssecur e–PCIDSSSt andar ds PCIDSSi sawor l dwi dePaymentCar dI ndust r yDat aSecur i t ySt andar dt hatwassetupt hebyt hef i vebi gcar dpr ovi der s( i i ,t heUKCar ds Associ at i on( nowUKFi nance) ,t ohel pbusi nessespr ocesscar dpayment ssecur el yandr educecar df r aud.

Bei ngcompl i antwi t hPCIDSSmeanst hatacompanyi sdoi ngi t sbest t okeepcust omer sval uabl ei nf or mat i onsaf eandsecur e.I fabusi ness l osesacust omer ’ scar ddat ai . e.suf f er sadat abr eachandi snotPCI DSScompl i ant ,t heycoul di ncurf i nesf ort hedat al ossandbel i abl e f ort hef r audcost si ncur r edagai nstt hesecar ds,nott oment i ont he r eput at i onalandbr anddamage. 2. Yourphonepayment s–nol ongert heweakestl i nk ThesamePCIDSSgui del i nesal sosetoutr equi r ement sf orcal lcent r eswhent aki ngpayment s.Theneedf ormanycont actcent r est o r ecor dcal l s,f orsecur i t yandt r ai ni ngpur poses,makespr ot ect i ngt he dat amor edi f f i cul t .Butbycompl yi ngwi t ht hePCIDSSst andar ds, compani escanachi evet hesecur i t yl evel sr equi r ed. However ,t hi scanbeacompl exandcost l yt echni calpr ocesst of ol l ow andt her ear ecompani est hatdonotcompl y .Tor educecost sand compl ywi t ht hest andar ds,someor gani sat i onschooset omi ni mi ze ( of t encal l ed‘ descopi ng’ )orel i mi nat eal t oget hert hecust omercar d dat at hatt heyhol di nt hei rsyst ems,r educi ngf r audr i sk. Forexampl e,t heymayof f er‘ st opst ar t ’ r ecor di ngonyourcal lorhave ‘ cl eanr ooms’ ( wi t hnopaper wor kandnot hi ngi swr i t t en)anddedi cat ed paymentt eams.SomeuseI nt er act i veVoi ceResponse( I VR)Payment s,par t i cul ar l yl ar gecont actcent r es,whi cht akeyourcar ddet ai l s andcutt heagentr i skoutoft hel oopent i r el y .However ,dat ast i l lr esi desi nt hecal lcent r e,soI VRal onedoesnotensur ePCIcompl i ance. 3. Newwayst opaywi t hSMSandemai lar er i ngi ngt hechanges Suchi st hepaceofnewt echnol ogyt hatt her ear enownew,secur e, easi erwayst opay .Asanexampl e,Ci r r us’ newLi nkPay+ser vi ce( a par t ner shi pwi t hSemaf one)sendsyouasecur epaymentl i nk,vi a SMSoremai l ,whi l eyouar eont hephoneorwebchatt oacal lcent r e. Wi t hLi nkPay+youcanent eryourcar ddet ai l sonasecur ewebsi t e pagewi t hconf i dence. Youcancompl et eyourpur chasedur i ngt hecal lorchat ,savi ngyou t hehassl eofr i ngi ngadi f f er entnumberorr evi si t i ngt heor i gi nalwebsi t e.I t ’ smor econveni entt hanent er i ngcar ddet ai l sovert hephone andhel pi sathandi fyouneedi t . Ther ear epl ansi nt hef ut ur ef ort hi st echnol ogyt ot i eupwi t hAppl e PayandGoogl ePay ,whi chwi l lmakei teveneasi erf orcust omer st o paysecur el y . Whi l ecompani esar emaki ngl eapsandboundst opr ot ectcar dpayment sandi dent i f yt hef t ,i twi l lal waysbeachal l enge,asf r audst er s ar econst ant l yl ooki ngt of i ndnewwayst oexpl oi tt echnol ogyweaknesses. TheTakeFi vet oSt opFr aud( i i i ) i sanat i onalcampai gnt hatof f er s advi cet ohel pever yonepr ot ectt hemsel vesf r om pr event abl ef i nanci al f r aud.Whi l styoupr obabl yal r eadyf ol l owt headvi ceassecondnat ur e, i t ’ swor t har ead. JasonRoosi sCEO ofCi r r us Rel easef r om ht t p: / / www. pr ar t i st r y . com


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