Set 182

26t hJune2017

I s s1 8 2

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Wha ti sDy s l e x i a ?

Dy s l e x i ai saphy s i c a l di ffe r e nc ei nt hes t r uc t ur e oft hebr a i nwhi c ha ffe c t sl e a r ni ng .

T hemos tc ommondi ffic ule si nc l uder e a di ng , wr inga nds pe l l i ng , a swe l l a spr obl e mswi t h s hor tt e r mme mor y .

Whoa r ewe?

Wea r eas pe c i a l i s tor g a ni s aonba s e di n Nor wi c ha ndBur yS tE dmunds , Ourde di c a t e d a i mi st ohe l pa nyi ndi v i dua l oror g a ni s aon wi t ha nydy s l e x i ar e l a t e di s s ue s .

Wepr i de our s e l v e sont hequa l i t y , v a l uea nde ffic i e nc yof ours e r v i c e s .

Wea r ede t e r mi ne dt or a i s ea wa r e ne s sof dy s l e x i aa ndc ha ng es oc i e t y ' spe r c e p on t owa r dsdy s l e x i aa nddy s l e x i ci ndi v i dua l s .

We be l i e v ee v e r ydy s l e x i cs houl dbee nc our a g e d a ndhe l pe dt or e a c ht he i rt r uepot e na l .

Wha tWeDo

Dy s l e x i aS c r e e ni ngT e s tt hi swi l l g i v ey oua pr oba bi l i t yofwhe t he rdy s l e x i ai saf a c t ori n a nyoft hedi ffic ule sbe i nge x pe r i e nc e dor pr e s e nt e da ndf r omt hi spr oba bi l i t ywec a n g i v ea dv i c e , g ui da nc ea ndr e c omme ndaons ona i dsa nds uppor tt ol ooka tpu ngi nt o pl a c et ohe l pwi t ht he i rdi ffic ule s .T hi st e s t c os t£50a ndt a k e sa bout2hour st oc ompl e t e .

Di a g noscAs s e s s me ntT hi sa s s e s s me nt swi l l g i v eaf or ma l di a g nos i sofaS pe c i ficL e a r ni ng Di s a bi l i t y .

T he ya r ev e r yi nde pt h, c ompr e he ns i v er e por t shi g hl i g h nga l l a r e a s a nda s pe c t soft hei ndi v i dua l sS PL Da nda g a i n c a noffe ra dv i c e , g ui da nc ea nd r e c omme ndaonst oputi nt opl a c et ohe l pa i d a nds uppor t .

Di a g noscAs s e s s me ntc os t£296 a ndt a k e2–2.

5hour st oc ompl e t e .

T he fini s he dr e por twi l l bes e ntt oy ouv i ae ma i l a nds e c ondc l a s spos t57da y sa e rt he a s s e s s me ntda t e .

Dy s l e x i aT r a i ni ngCour s e sf orpe r s ona l a nd pr of e s s i ona l de v e l opme nt

L e v el 1–Dy s l e x i aAwa r enes s•L e v el 3– S upporngDy s l e x i cL ea r ner s S pe c i a l i s tDy s l e x i aT uionf orc hi l dr e na nd a dul t sa ta nyl e v e l ofs t udyDS ANe e ds As s e s s me nt sf ors t ude nt si nHi g he rE duc aon I ndi g oRe s our c eS hopa ndCa f éAr e a OurI ndi g oRe s our c eS hopa ndCa f ei sba s e di n Nor wi c h.

Wes el l ar a ng eofeduc a ona l r es our c es i nc l udi ng : •Col our e dov e r l a y s , r ul e r se x e r c i s ebook sa nd A4l i ne dpa pe r •S ur v i v a l g ui de sf orpa r e nt sofdy s l e x i c c hi l dr e n •Be s tpr a cc eg ui de sf ort e a c he r sofdy s l e x i c s t ude nt s •Wi der a ng eofe x e r c i s ebook sf orc hi l dr e n a nds t ude nt s •E duc aona l puz z l e sa ndg a me s •P e nc i l g r i ps , s pe c i a l i s tpe ns •P os t e r s

Wea r eopenMonda yt oF r i da y09: 0017: 00i nNor wi c ha ndMonda yt oF r i da y 09: 00-17: 00( bya ppoi nt mentonl y )i n Bur yS tE dmunds .

I NDI GODy s l e x i aCent r e–Cont a c t I nf oma on Hel pl i neNumber :08453479322 Hea dOffic e:01603766761 E ma i l :i ndi g o@4dy s l e x i c s . c om Webs i t e:www.

4dy s l e x i c s . c om Compa nyNo:9698318 VATNo:222970514

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SummerEducat i on

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HomeI mpr ovement

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Homes&Gar dens St r ongst ar tt opur chasesofbui l di ng pr oduct sbybui l der sandcont r act or sf or Q12017 St r ongs t ar tt o2017f orUKBui l der sMer c hant s .

“ Thegoodnewsi st hatt hepos i t i v emar k ett r end ex per i enc edt hr oughoutt hel as tt hr eey ear sc ont i nThel at es tf i gur esf r om t heBMF’ sBui l der sMer uedi nt o2017.Tr adi ngwasundoubt edl yhel pedby c hant sBui l di ngI ndex( BMBI )c onf i r medas t r ong ami l d,dr ywi nt er ,buti fy oul ookatt hes er es ul t si n s t ar tt o2017wi t haf ur t hert hr eemont hsofgr owt hi n c onj unc t i onwi t ht heFeder at i onofMas t erBui l der s ’ t hes al esofbui l di ngmat er i al st hr oughUKgener al i s t Q1St at eofTr adeSur v eyofSMEbui l der s ,t hes enbui l der s ’ mer c hant si nQ1.Ther el at i v el ymi l dand t i mentbot hamongs tbui l der s ’ mer c hant sandt hei r dr yweat hert hr oughoutf i r s tquar t eroft hey ear SMEbui l derc us t omer si sopt i mi s t i c . hel pedt opr oduc e5.

9% t ot al s al esgr owt honQ1 2016. “ Howev er ,al l Q1dat awasgat her edbef or eTher es a Mayc al l edas napel ec t i on.Ther ei sal way sa Theov er al l r es ul twasboos t edbyapar t i c ul ar l y per i odofunc er t ai nt yl eadi ngupt oanat i onal v ot e s t r ongper f or manc ei nMar c h,al t hought he1 1.

4% whenpeopl eputpl ansonhol dpendi ngt heout y earony eart ot al s al esgr owt hr ec or dedf ort he c ome.Wemaywel l s eeadegr eeofs t agnat i oni n mont hi sas l i ght l yar t i f i c i al f i gur easal at eEas t er Q2unt i l t hec ol ourands hapeoft henewgov er ngav et womor et r adi ngday sc ompar edt oMar c h menti sc l ear .

2016.Nonet hel es s ,t headj us t edgr owt hf i gur eof +2.

6% pert r adi ngdayf ort hequar t eri sapos i t i v e “ Look i ngf ur t herahead,s t abi l i t yi nt hepr oper t y r es ul tagai ns tabac k dr opofpol i t i c al unc er t ai nt y . mar k eti sr equi r ed.Ev er yoneoft hemaj orpol i t i c al par t i eshasac k nowl edgedt heneedf ormanyt houT ool s( +8.

8%) ,I r onmonger y( +7.

2%)andPl umbi ng, s andsofnewhomesf ors al eandr ent .Weneedt o Heat i ngandEl ec t r i c al ( +6.

8%)wer et hef as t es t s eet hos epr omi s esbei ngdel i v er ed,whi c hev er gr owi ngc at egor i esdur i ngQ1.Theabi l i t yt os t ar tex - par t yc omest opower . ” t er nal wor k si nawar mer ,dr i erwi nt erl i f t eds al esi n ot herar easwi t hTi mber&J oi ner y+6.

7%,dr i v enby Gf KChannel Manager ,Ri c k yCoombes ,bel i ev es t i mberands heetmat er i al s ;Lands c api ng+6.

7%, t hei mmedi at eout l ooki sl ar gel ypos i t i v e. l ar gel yduet os al esofbl oc kpav i ngandk er bs ;and “ Bas edonabac k l ogofpr oj ec tor der s ,t hec ur r ent Heav yBui l di ngMat er i al s+6.

2% ont hebac kof out l ookf ort heRepai rMai nt enanc eandI mpr ov ehi ghers al esofbr i c k s ,bl oc k sandi ns ul at i on.Al l s aw ments ec t ori spos i t i v e.Thenewbui l dmar k eti s gr owt hgr eat ert hant het ot al bui l der smer c hant s al s oheal t hywi t ht heONSr epor t i ngt hehi ghes t c hannel . l ev el ofnewhomer egi s t r at i onsi n10y ear si nQ1 2017.Si mi l ar l y ,Gf K’ sApr i l Cons umerConf i denc e Gf K’ sBui l der s ’ Mer c hantPoi ntofSal eTr ac k i ng Bar omet erf oundc ons umer s ’ i nt ent i onst os pendon Dat a,whi c hr epr es ent sov er80% oft hev al ueoft he pr oper t y / r enov at i oni nt henex t1224mont hsat bui l der s ’ mer c hantmar k et ,i sus edt oc r eat et he t hei rhi ghes tl ev el si n10y ear s .

Bui l der sMer c hantBui l di ngI ndexofac t ual s al est o bui l der s . “ Thats ai d,wi t hi nf l at i ongr owi ngataf as t err at e t hanwages ,t hes queez emayi mpac tonc ons umComment i ngont her es ul t s ,J ohnNewc omb,BMF er s ’ i nt ent i onst os pendonhomei mpr ov ement s . managi ngdi r ec t ors ai d: Whi l eant i c i pat edpr i c er i s esc oul dl eadt oev er mor epr i c es av v yt r adec us t omer sl ook i ngf ort he Rel eas ef r om MRAMar k et i ng bes tdeal s . ”

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Homes&Gar dens

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Homes&Gar dens

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Pr oper t y&Removal s

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Heal t h&Fi t ness

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YoungBr i t sar eEur ope’ smostcul t ur edt r avel l er s butl eastadvent ur ous-choosi ngcul t ur eover par t yi ngand70% haveneverhadasummerf l i ng Br i t sbet ween18and25year sol dar echoosi ngt o l ear nnewcul t ur esoverr el axi ngdur i ngt hi ssummer ’ st r avel sandhavebeenf oundt obeamong t hel eastadvent ur ousi nEur ope} }-wi t h40% choosi ngcul t ur alact i vi t i esoverout door / ext r eme spor t s( 28%)andpar t yi ng( 17%) .

Whent heyoungadul t sdof eelt heneedt opush t heenvel ope,t hei radvent ur espr i mar i l yf ocuson eat i ngwei r df ood( 70%)compar edt oj ust30% whoar ewi l l i ngt ohookupwi t hsomeonef r om a di f f er entcount r y ,9% whowoul dt r yanudi stbeach and12% whomayf i ndt hemsel vesget t i ngat at t oo t hi ssummer .

Gr eatDaysOut

Newr esear chf r om Uni pl aces,t hel eadi ngonl i ne mar ket pl acef orst udentaccommodat i on,al so f oundt hat70% of1825yearol di nBr i t ai nhad neverhadasummerf l i ng.Thi si sdr amat i cal l y mor et hant hei rEur opeancount er par t s,wi t h50% ofEur opeanscl ai mi ngt ohavehadanamor ous af f ai rwhi l et r avel l i ng.

Wheni tcomest of i ndi ngapl acet ost ay ,t heBr i t s l ovet hecomf or t sofahot elandi t sguestser vi ces, wi t hat hi r dpr ef er r i ngt hatoveranAi r BnBoryout h host el .Thi si ssi gni f i cant l yhi ghert hant hei rEur opeancount er par t swher eonl yonei nf i vepr ef era hot el .Acr ossEur opet hepr ef er r edaccommodat i on,youngadul t sar echoosi ngt ost ayi nyout h host el s( 31%)orAi r BnBs( 30%)-whi chhel ps maket hei raver agedai l ybudgetofl esst han30 Eur osst r et chf ur t her .

Fort he81% t r avel l i ngwi t hf r i endsoragi r l f r i end/ boyf r i end,bewar nedt owat choutf ort he mostannoyi ngt r avel l erhabi t s.Uni pl acesr esear ch f oundt hatt het opmostannoyi nghol i dayhabi t si ncl udenevercompr omi si ng( 33%) ,r ef usi ngt oeat t hel ocalcui si ne( 33%) ,andconst antupdat i ngof soci almedi a( 21%) .

Theoutofsi ght ,outofmi ndmi ndsetal sosi t scomf or t abl ywi t hyoungBr i t swhent r avel l i ng.Onl y15% managet ocal lt hei rf ami l ywhi l eonhol i daycompar edt oyoungI t al i ans,whol i veupt ot hest er eot ypeofcl osekni tf ami l i es,wi t haquar t er( 25%) cal l i ngever ydayt ochecki n.

Fi ndi ngt hemoneyt opayf ort hesummerhol i day , youngadul t si nBr i t ai nar enotr el yi ngont hebank ofmum anddadt of undt hei rt r avel .Whi l emor e t han10% ofEur opeansar el eani ngonf ami l yt o f undt hei rt r avel s,amer e2% ofBr i t i sh1825year ol dsdoso.I nst ead,al most70% ofBr i t ssur veyed havej obst of undt hei rt r avel swhi l eanaddi t i onal 17% uset hei rsavi ngs.

Rel easef r om Uni pl aces

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SummerEvent s

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SummerEvent s

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SummerEvent s

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SummerEvent s

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SummerEvent s

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Food&Dr i nk

SUMMER’ S HERE -AND SO ARE DANCOOK BBQs & FI REPI TS Sl eekDani s hDes i gnf ory ourGar den TheDaneshav eal ongt r adi t i onofc ook i ngout s i deandar eal s o k nownf ort hei rs l eekands i mpl edes i gns .Danc ook ’ s2017r ange ofbar bec uesandf i r epi t ss howc as ebot hgas t r onomyanddes i gn wi t hi t sl at es tr angeofs t y l i s hc ook war e.

TheDanc ookr angec anbev i ewedonDanc ook ’ snewwebs i t e ht t p: / / www. danc ook . dk /whi c hal s of eat ur esar angeofdel i c i ous andunus ual r ec i pei deasf r om l eadi ngCopenhagenChefGor m Wi s weh.Howhemak esapi z z aonabar bec uec anbev i ewed her e.

Pr oduc t si nt heDanc ookr angei nc l udec har c oal k et t l ebar bec ues –manuf ac t ur edal l i nonepi ec e–andc har c oal boxbar bec ues pl us : TheDanc ook9000f i r epl ac e,t heper f ec tgat her i ngpoi nti ny our gar dent hatwi l l enabl ey out ohav ef i r es i dec os i nes sandabar bec uet oo.

Wi t ht heDanc ook9000y ouc anus ebot hwoodandc har c oal .

St andi ng50c m hi gh,t hef i r epl ac ei sv er ys af ewi t hedgest hatdo notgethot .Thebonf i r ei ss t ai nl es ss t eel wi t ht hec ook i nggr i d madeoutof6mm c hr omi umpl at eds t eel –whi c hmak esf ora bet t erdi s t r i but i onoft heheat .Thef i r epl ac ei sal s oac os i eral t er nat i v et oat er r ac eheat erandi smuc heas i ert omov ear ound.

Ret ai l i ngat£149.

00-andmeas ur i ngH50c m,W 78c m( 54c m c ook i ngar ea) ;D74c mt heDanc ook9000al s ohasa hos tofac c es s or i est omeetal l s oc i al andc ook i ngneeds .

Thes ei nc l udeas t ai nl es ss t eel ‘ t abl et op’ whi c ht ur nst he f i r epi ti nt oaus ef ul t abl ewhen notbei ngus edf orheat i ngor c ook i ng.Thef i r epi ti sav ai l abl e f r om r et ai l er si nc l udi ng www. wai t r os e. c om and www. j ohnl ewi s . c om TheDanc ook1501c har c oal k i t c henk et t l ebar bec uec ombi nesf or m andf unc t i on.Thi sk et t l ebar bec uef eat ur esas i mpl ey ets t y l i s h s t ai nl es ss t eel ,al umi ni um andwoodendes i gn.Per f ec tf orent er t ai ni ng,t hel ar gewor k t opi si deal f orpr epar i ngands er v i ngf ood,whi l e t het r ol l eydes i gnal l owsi tt obeeas i l ymov edar oundt hegar den.

TheDanc ook1501meas ur esH109c m,W 109c m,D77c m andhas ac ook i ngar eaof58c m x58c mt hatc anac c ommodat e16bur ger s .

Wi t hat woy earwar r ant yt hebar bec uer et ai l sat£450andi sav ai l abl ef r om awi der angeofr et ai l er si nc l udi ngwww. debenhams . c om

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F eat ur edeachandever yweekasa s uppl ementwi t hi nourpubl i cat i on, Sout h Eas tTi mesJ obsi sai meddi r ect l yatj ob s eeker st hr oughoutt heSout hEas t .

We pr ovi deawi devar i et yofvacanci esand oppor t uni t i eseachweek, r angi ngf r om cat er i ngt omanagement , aswel las par t t i meandvar i ousappr ent i ces hi p oppor t uni t i es .

I fyouar eabus i nes s l ooki ngt or ecr ui t , wear econf i dentt hat wecangetyourvacancynot i ced.

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Sout hEastJobs

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Sout hEastJobs

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Sout hEastJobs

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Sout hEastJobs

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Sout hEastJobs ‘ NEVER GONE ‘-CHARI TY SI NGLE CELEBRATES THE LI FE OFTRAGI C TENNI S CHAMPI ON ELENA BALTACHA Lei c es t erbas edmus i c i an,Al exJ os eph,i sr el eas i ngpoi gnantc har i t ys i ngl e‘ Nev er Gone’ t oc ommemor at et hel as t i ngl egac yofUK#1t enni sc hampi onEl ena‘ Bal l y ’ Bal t ac ha,t i medt oc oi nc i dewi t hWi mbl edon2017.

Si nger s ongwr i t erAl exJ os eph,34,f r om As hby del aZouc h,k newBal l yf r om hi s t i mepl ay i ngont hej uni ort enni sc i r c ui t ,andr emember st hel at eOl y mpi cat hl et e f ondl yf r om t hatt i me.Hehasc r eat edat ouc hi ngt r i but es ongandpl anst odonat e 50% oft hepr oc eedsofs al est ot heEl enaBal t ac haFoundat i on.

Theas pi r i ngs ongwr i t er ,whowor k sf ort heT enni sFoundat i oni nLondon,has beenwr i t i ngmus i cf orar oundt eny ear s .Hehasal r eadywr i t t ens ongst or ai s e moneyf oror gani s at i onss uc hast heI TFWheel c hai rFoundat i on,GBWheel c hai r Bas k et bal l andGBWheel c hai rT abl eT enni s ,andwhenhes awanewsbul l et i n l as ty earaboutt heEl enaBal t ac haFoundat i on,andr ec al l edBal l y ’ shear t br eak i ngdeat hi n2014,hef el tmov edt owr i t eanot hert r ac kt hatr ef l ec t edBal l y ’ ss pi r i t , herpas s i onf orhel pi ngot her s ,andabov eal l ,herl egac y . “ Anyor gani s at i ont hathel pst oenr i c hl i v est hr ought enni si sanobr ai nert os uppor t ” Al exc omment ed: “ WhenIs awt hatnewsbul l et i n,Ij us tk newt hatIwant edt owr i t eas ongabout Bal l y .I twasaneas yt r ac kt owr i t easi tc amef r om t hehear t–Ial r eadyk newher i ns pi r at i onal s t or yandIwant edt opaymyr es pec t sandhi ghl i ghtherac hi ev ement saswel l ashel pt ok eepheramaz i ngl egac yal i v e-s omet hi ngwhi c ht he El enaBal t ac haFoundat i onar ebui l di ngont ot hi sday . ” “ Themel odyandmus i cof‘ Nev erGone’ j us ts eemedt oc omet oget heref f or t l es s l y –ofal l t hes ongsI ’ v ewr i t t en,t hi si st heoneIf eel t hemos temot i onal c onnec t i on t obec aus eofmymemor i esofBal l y–andanyor gani s at i ont hathel pst oenr i c h l i v est hr ought enni si sanobr ai nert os uppor t ” Ni noSev er i no,El ena’ s hus bandandChai r manof t heEl enaBal t ac ha Foundat i onc omment ed: “ WhenIhear dAl ex ’ s mov i ngt r i but et omyl at e wi f eEl ena,Ik newt hatt he Foundat i onandIj us thad t ogetbehi ndi t .Thes ong r emi ndsmeofBal l y ’ sk i nd nat ur eandev er y t hi ngs he meantt os omanypeopl e. “ Bal l ywi l l nev erbegoneal l t het i met hatherwor kandl egac yar ec ar r i edon t hr ought heEl enaBal t ac haFoundat i on,andt r i but esl i k et hi swi l l hel pk eepher memor yal i v es ot hatwec anc ar r yonwi t ht hef ant as t i cwor ks hes t ar t edbef or e s hel os therf i ghtt ol i v erc anc eri n2014.Pl eas es uppor tt heFoundat i onand downl oadt hes i ngl e! ” ‘ Nev erGone’ wi l l beav ai l abl et odownl oadf r om i Tunesandal l maj ormus i cdownl oadout l et sf r om Monday3r dJ ul y .

Al exwi l l bedonat i ng50% ofal l pr oc eedsf r om t he79ps i ngl et ot heEl enaBal t ac haFoundat i on,whi c hwases t abl i s hedt ohar nes st hegener ousf undr ai s i ngand out pour i ngofs uppor tf r om t hewor l dofpr of es s i onal t enni s( andt hepubl i c )af t er Bal l y ’ st r agi c ,unt i mel ydeat h.TheFoundat i onc ar r i esonBal l y ’ sambi t i onst oi nt r oduc emor ec hi l dr ent ot enni s ,andenabl est hei mpor t antwor kt hatBal l ys t ar t ed wi t hheror i gi nal ac ademyi nI ps wi c ht oc ont i nueandgr ow

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Sout hEastJobs

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Sout hEastJobs

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Sout hEastJobs

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Mechani calRepai r s

Char i t yFur ni t ur e

Fami l yLaw

Communi t yCent r e

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Nat i onalCar e

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Nat i onalCar e

ADVE RT I S EHE RE ! ! www. pr epa r edmedi a . c o. uk s a l es @pr epa r edmedi a . c o. uk

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MOBI LE MARKETI NG I S SET TO SOAR I N THE UK Awhi t epapert i t l ed‘ TheSt at eofSMS’ r el easedt odayby Text l ocal ,oneoft heUK’ sl eadi ngSMSmar ket i ngpl at f or ms,pr edi ct sashar pr i sei nmobi l emar ket i ngasBr i t ai n boast snear l y80m act i vemobi l ephonesi nci r cul at i onf or t hef i r stt i me.Despi t et hesef i ndi ngs,onl y50% ofbusi nessessur veyedar ecur r ent l yusi ngSMSaspar toft hei r mar ket i ngst r at egi es.

t hem.Of com est i mat est hatast agger i ng93% oft he UK’ spopul at i onnowownamobi l ephone,wi t ht hemaj or i t ykeepi ngt hem t ohandf ormor et han16hour sa day .

Thegr owi ngi nf l uenceoft hemedi um i sal sohi ghl i ght edbyt hef actt hat98% ofbr andedorbusi nessr el at ed t ext sar eopenedbymobi l euser s,wi t h90% r eadwi t hi n Thewhi t epaperi l l ust r at eshow37.

2mi l l i onconsumer s 3mi nut esofr ecei vi ngt hem.Ther epor tgoesont o haveopt edt ouseSMSandmobi l ecommuni cat i onsas hi ghl i ghtt hat23.

5m peopl ewi l lr espondt oabusi ness t hei rpr ef er r edchoi cef orr ecei vi ngnot i f i cat i onsf r om busi - t extmessagei n2017andt hat7bnt ext swi l lbesent nesses.Thi snumberi spr edi ct edt or i set o48.

7mi l l i oni n t hi syearal one.

2020,maki ngSMSt hef ast estgr owi ngmar ket i ngchannel i nt heUK. JasonPal gr aveJones, Managi ngDi r ect orof Text l ocal ,comment s: Thegr owt hi nsmar t phoneusageandt echnol ogi calad“ B r i t a i n i s f a s t b e c o mi ng vancement shaver adi cal l yt r ansf or medt hewayBr i t i sh a‘ mobi l ef i r st ’ soci et yas consumer sbehaveandhowbusi nessesengagewi t h mobi l ephonesar eof t en t hef i r standl astt hi ng peopl eengagewi t heachday .Byt hei rver ynat ur e, mobi l ephonesar et ohandandpr ovi deanunr i val l ed pl at f or mf orbr andst ocommuni cat edi r ect l ywi t ht hei r audi ences.Thesear eexci t i ngt i mesf ort hosei nvol ved i nt hemobi l ei ndust r yast hebenef i t st obusi nessesand consumer sar er eal i sed. ” SMScommuni cat i oni sal r eadyal eadi ngt oolf orbusi nessesl ooki ngt oengagedi r ect l ywi t hcust omer s, whet heri t ’ st oshar edel i ver yupdat es,appoi nt ment conf i r mat i onsormar ket i ngpr omot i ons.Thesemessagesandot herappl i cat i onsar eexpect edt ogr owr api dl y i nt hecomi ngmont hs.

Nur ser y

Rachel Al di ghi er i ,Managi ngDi r ect oroft heDi r ectMar ket i ngAssoci at i on,adds:“ I t ’ scl eart hatmobi l emar ket i ngandSMSi ssett or i seasUKconsumer sr emai ni nt r i nsi cal l yl i nkedwi t ht hei rphones.Themedi um i sal r eadywi del yusedf orsendi ngmar ket i ngmessages, howeverast echnol ogi esgr owweexpectt oseeanexponent i alr i sei ni t suseamongstbusi nessesandcon sumer s. ” Tohel pmanaget hegr owt hi nmobi l eandSMSmar ket i ng,newGener alDat aPr ot ect i onRegul at i ons( GDPR) ar esett ocomei nt of or cei nMay2018.Thi swi l lensur e busi nessesl ooki ngt oengagei nSMSmar ket i ngar e compl i antandhaveappr opr i at epl at f or msandper mi ssi onsi npl acewhendoi ngso.

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