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L OC GOVE AL RNM PAGE ENT ONW 38 ARDS

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Heal t hLeader shi p

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Speci al i stNur si ng

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2019Empl oyeroft heYearAwar d

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Heal t hEducat i on

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Heal t hEducat i on&Heal t hcar e

Whycust omi sat i oni sn’ tal waysposi t i ve Theever evol vi ngwor l dofonl i ner et ai lhasenabl edcompani est ouse cust omi sat i onasani nt egr alpar toft hei rbusi nessst r at egy ,howevernew r esear chf r om Rot t er dam SchoolofManagement ,Er asmusUni ver si t y( RSM) showscust omi sat i oni nf l uencespr oductper cept i onofconsumer s. Assi st antPr of essorofMar ket i ngAnneKat hr i nKl esseandhert eam,whi ch i ncl udedYannCor ni landDar r enDahlf r om Uni ver si t yofBr i t i shCol umbi a SauderandNi naGr os,adoct or alst udentatMaast r i chtUni ver si t y ,want edt o f i ndouthowcust omer sper cei vepr oduct st hatt heyhadcust omi sed.Todot hi s, t heyconduct edsi xst udi esi nt hr eedi f f er entpr oductdomai nsi ncl udi ngcl ot hi ng, f ood,andhol i daypackages.Thest udycompar edcust omi zer s( i . e. ,t hoset hat cust omi sedapr oduct )andnoncust omi zer s( i . e. ,t hoset hatr ecei vedan of f t heshel fal t er nat i ve)ont hei rper cept i onofsal i entpr oductat t r i but es,such asf ashi onabi l i t y ,heal t hi ness,andadvent ur ousness. Theydi scover edt hatal l owi ngcust omer st ocust omi seapr oductmeanst hey wi l lper cei vewhatt heycr eat edi nl i newi t hhowt heyseet hemsel vesandt hei r mosti mpor t antat t r i but es.

Mor eover ,howaper sonf eel saboutt hemsel vesmi ghthavedi r ecti mpacton t hei rchoi ceoft hesi zef oracust omi sedpr oduct . “ Ourr est aur antexper i mentr eveal edt hatcust omi zer swi t hanunheal t hy sel f i mageexpr essedl owerdesi r et oeatmor eoft heGr eekyogur tt han noncust omi zer s,becauset heyper cei vedt heGr eekyogur tasl essheal t hy .Thi s suggest st hatcust omi sat i onmi ghti mpactcust omer s’ choi cesofpor t i onsi zes, ” Kl esseexpl ai ns. Ther esul t sf r om t her esear chpr ovi dei mpor t anti nsi ght sf orcompani est hatr el y oncust omi sat i onaspar toft hei rbusi nessst r at egy ,especi al l yast hese compani esf r equent l yencour agecust omer st oshar et hei rcr eat i onst ot hei r soci almedi anet wor ks. Thi sr esear chwaspubl i shedi nJour nalofMar ket i ngResear ch. Formor ei nf or mat i on:ht t ps: / / www. yout ube. com/ wat ch?v=l ZJBQd7xLU&t =1s

Accor di ngt oAnneKat hr i nKl esse “ Cust omi zer swhovi ewt hemsel vesasunheal t hyeat er sper cei veda cust omi sedmuesl iasl essheal t hycompar edt ot hoset hatdi dn’ tcust omi sei t . Conver sel y ,cust omi zer swhovi ewt hemsel vesasheal t hyeat er sper cei veda cust omi sedmuesl iasmor eheal t hycompar edt ot hoset hatdi dn’ tcust omi sei t . Not et hatt hi soccur sal t hought heendpr oductf orcust omi zer sand noncust omi zer swasi nf actcompar abl ewi t hr espectt oi t sheal t hi ness. “ Thewaycust omer sper cei veapr oducthasi mpor t antdownst r eam consequences.Fori nst ance,cust omi zer swhoper cei vedt hemuesl iasl ess heal t hy ,wer el essl i kel yt or ecommendt hecust omi sedf oodt ot hei r heal t hconsci ouspeer sandt heypr omot edt hepr oductasl essheal t hyon soci almedi acompar edt oacust omerswhor ecei vedan of f t heshel f al t er nat i ve.Thi smi ghthaveadet r i ment alef f ecti fabusi ness want st opr omot et hei rcompanyasaheal t hyf oodst or e. ”

Rel easef r om Bl ueskyPR

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Nat i onalNur si ngRecr ui t mentCampai gn

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Nat i onalHeal t h&Soci alCar eRecr ui t mentCampai gn

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A comf or t abl echoi cef ornewbor ns:t henew MAM Comf or tsoot her Babi esar ebor nwi t hast r ongsucki ngi nst i nct .Evenwhent heyar enot hungr y ,babi esl ovet osuck-not hi ngi smor er el axi ngf ort hem!Thenew MAM Comf or tsoot heri si dealf orsuppor t i nganewbor n’ snat ur alsucki ngbehavi our .I ti smadeent i r el yofsi l i coneandt her ef or eespeci al l ysof t &hygi eni c–per f ectf orsoot hi ng&comf or t i ngnewbor ns.

Thecompl et eal l r oundpackage Thankst oi t si nnovat i vedesi gnf eat ur es andt hecar ef ulchoi ceofmat er i al s,t he MAM Comf or tpr ovi desr eassur anceand suppor tf ornewbor ns.Basedon40year s ofcont i nualpr oductdevel opmentand babyexper t i se,t hi suni quenewpr oduct i ssur et obecomeaf avour i t eamong par ent sandpr of essi onal sal i ke.

Devel opedwi t hmedi calexper t s ThenewMAM Comf or twasdevel opedoveraper i odofei ghtyear si n cl osecol l abor at i onwi t hl eadi ngpaedi at r i ci ans,nur sesandspeecht her api st s.Ther esul ti si t suni queonepi ecedesi gnwhi chhasbeenf or med f r om 100% sof tsi l i cone,maki ngi tespeci al l yhygi eni candeasyt ocl ean. Tof i ndoutmor eaboutt heMAM Comf or tsoot herandt hef ul lr angeof Thesoot her ’ sespeci al l ysmal l&l i ght wei ghtdesi gnensur est hateven MAM babypr oduct s,vi si tmambaby . com t i nybabi escaneasi l ykeepi ti nt hei rmout hs.Theexcept i onal l ysof tsi l i conemat er i ali sgent l eonbaby’ sski nandpr event sunsi ght l ymar ks TheMAM Pr i nci pl e f r om f or mi ngar oundt hemout h,maki ngi tpar t i cul ar l ycomf or t abl eand Par ent sar edemandi ng.AtMAM,wear et oo.That ’ swhy ,f orover40 r eassur i ng.Tokeept hesoot heraccessi bl e,t hesi l i conehandl eal l ows year s,we’ vebeendevel opi ngpr oduct st hatar euni quei ndesi gnand f oreasyat t achmentofasoot hercl i p. f unct i on.Ourpr oduct sar et her esul tofi nt ensi vet eamwor kbet ween exper t sf r om medi ci ne,r esear chandt echnol ogy .Thi senabl esMAM Suppor t sbaby’ snat ur alsucki ngbehavi our pr oduct st osuppor tt hei ndi vi dualdevel opmentofeachchi l dand Theext r asmal lor t hodont i ct eati deal l ysuppor t snat ur alsucki ngbemakeever ydayl i f eeasi erf orbabi es.Ever yMAM i nnovat i onf ol l ows havi ourandpr omot esheal t hyor aldevel opment .Thet eatandshi el dar e t hi spr i nci pl e.Sopar ent scanf eelconf i dent .Andbabi esf eelgood. symmet r i cal ,whi chmeanst hatt hesoot heral wayssi t si nt hecor r ectposi t i oni nbaby’ smout h. Avai l abl ei nsel ectst or esandt hr ought heMAM Onl i neShop. Topr ovi deaddi t i onalr eassur ance,t heSki nSof t ™ si l i conesur f aceoft he t eatandi nsi det heshi el dr esembl est hef eel i ngofmum’ ssof tski n.Thi s f ami l i arf eel i ngmeansi ti seasi l yaccept edbybabi es.Thi smakest he MAM Comf or tt hei dealsoot herf orusei nt hever year l i estweeksand mont hsofl i f eandi soner easonwhyi ti sapr ef er r edpr of essi onalpr oducti nhospi t al s.

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Char i t yLeader shi p

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Pupi l si nEngl andast epcl osert of r eeper i odpr oduct s Gover nmentpl anst oof f erf r eeper i odpr oduct si nmor et han20, 000 school si nEngl andhavebeenconf i r medaheadoft henat i onalr ol l outof t hescheme. Ther ei sonl ynowamat t erofweeksunt i lpupi l si nEngl andwi l lhavef r ee accesst oper i odpr oduct s. Ear l i ert hi syear ,t heDepar t mentf orEducat i on( Df E)pl edgedt opr ovi de f r eeper i odpr oduct satal lschool sandcol l egesi nEngl andi nabi dt o cr eat eper i odequal i t y .Af t eracompet i t i vet ender ,t hecont r actf ort he suppl yoft hef r eepr oduct shasbeenawar dedwi t har ol l outdat eofJanuar y .Thi smeanst hatf r om t henewyear ,ever yschoolgi r li nEngl andwi l l haveaccesst of r eeper i odpr oduct s. Thecont r acthasbeenof f i ci al l yawar dedt ophsDi r ect ,par tofwashr oom andhygi enepr ovi derphsGr oup.I thasal sobeenconf i r medt hatt hepr oductof f er i ngwi l li ncl udeenvi r onment al l yf r i endl ypadsandr eusabl epr oduct ssuchasr eusabl epads. Pr epar at i onsar enowunder wayf ort hei mpl ement at i onand,aspar tof t hi s,t heDepar t mentf orEducat i onwi l lpubl i shgui dancel at ert hi syeart o makecl earhowschool sandcol l egescangetaccesst ot hepr oduct s. Chi l dr enandFami l i esMi ni st erMi chel l eDonel ansai d:“ Ever yyoung per sonshoul dbeabl et oaccesshel pwhent heyneedi t .That ’ swhywe ar emaki ngf r eeper i odpr oduct savai l abl ei nal lschool sandcol l eges,so noyoungper sonhast hei reducat i ondi sr upt edbyal ackofaccesst o per i odpr oduct s.Wewi l lbepubl i shi nggui dancel at ert hi syeart ohel p school sandcol l egesof f ert hesepr oduct sf r eeofchar get ot hosewho needi t ,f r eef r om t hef earofst i gmaorshame. "

Davi dTayl or Smi t h,CEO ofphsGr oup,sai d:“ Fr om ouri ndependentr esear ch,weknowyoungpeopl ebel i eveaccesst oper i odpr oduct st obea r eali ssue.Wef i r ml ybel i eveper i odpr oduct sar eanecessi t y ,notal uxur y , andt hi si swhyaccesst of r eepr oduct satschoolandcol l egef oral lpupi l s i sasi gni f i cantachi evement .Thi si ni t i at i vei sn’ tj ustaboutwhati sper cei ved t obe‘ pover t y’ .Of f er i ngaccesst of r eepr oduct st oever ypupi lcr eat es per i odequal i t yandst opsbot hper i odsandaccessi ssuesget t i ngi nt he wayofayoungper son’ seducat i on. ” Themovet osuppl yf r eeper i odpr oduct st oschool si nEngl andf ol l owssi mi l ardi r ect i vesel sewher ei nt heUK.I nApr i l ,t heWel shGover nmentannounceda£2. 3m Per i odDi gni t yGr antf orSchool st opr ovi def r eeof char gepr oduct svi al ocalaut hor i t i es.Andl astyear ,t heScot t i shGover nmenti mpl ement edadi r ect i vef oreducat i onalest abl i shment st oof f erf r ee per i odpr oduct s,boost edbyanaddi t i onal£4m off undi ngt oexpandt he schemei nJanuar y . Br ynBachPr i mar ySchool ,i nTr edegar ,al r eadysuppl i esf r eeper i odpr oduct st opupi l saspar tofaper i odequi t yschemei nt r oducedbyBl aenau GwentCount yBor oughCounci l . Headt eacherLui saMunr oMor r i ssai d:“ Ther i ght soft hechi l dunder pi n ourschoolvi si on,andconsequent l ywewantt oensur eal louryoung peopl ear et r eat edwi t hdi gni t yandr espect .Theper i odequi t yi ni t i at i vesuppor t sust oachi evet hi svi si on,asgi vi ngourpupi l saccesst oper i odpr oduct senabl est hem t omanagemenst r uat i onwi t houtexper i enci ngany shameorst i gma. ” Formor ei nf or mat i onvi si tht t ps: / / www. phs. co. uk.Youcanal sof ol l ow @phsGr ouponTwi t t erandphsGr ouponLi nkedI n Rel easef r om PHSGr oup

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Count downt oChr i st mas

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LocalGover nment-Legal

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LocalGover nment-El ect i ons

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LocalGover nment-Revenues&Benef i t s

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LocalGover nment-Fi nance

Recr ui t er smustl ever aget hei rexper t i set ohel p cl osedi sabi l i t yempl oymentgap TheAs s oc i at i onofPr of es s i onal St af f i ngCompani es ( APSCo)hasur gedr ec r ui t er st ol ev er aget hei rex per t i s e t ohel pc l os et hedi s abi l i t yempl oy mentgapf ol l owi ngi ns i ghtwhi c hr ev eal edt hatt hi shasdec r eas edbyj us t7% ov ert hel as t20y ear s . I ni t sanal y s i sofr ec r ui t mentt r endsf r om t hel as tt wodec ades ,APSCo,whi c hi sc el ebr at i ngi t s20t hanni v er s ar y t hi sy ear ,f oundt hatengagi ngdi s abl edwor k er si sf ar behi ndwher ei ts houl dbe,wi t ht hegov er nment ’ st ar gett o r educ et hegapt o16% by2020i npot ent i al j eopar dy . Ac c or di ngt oaLabourFor c eSur v ey ,t hedi s abi l i t yempl oy mentgapi n1998was35. 9%.I n2019,t heHous eof Commons ’ ‘ Peopl ewi t hdi s abi l i t i esi nempl oy ment ’ r epor t r ev eal edt hatt hec ur r entgapi s28. 8% -j us ta7. 1% di f f er enc ef r om t wodec adesear l i er .Outoft he7. 7mi l l i on peopl eofwor k i ngaget hatr epor t edt heyhadadi s abi l i t y , onl y4. 1mi l l i onwer ei nempl oy ment . Ac c or di ngt oAPSCo,r ec r ui t er smus tut i l i s et hei rs k i l l st o dr i v ec hange. Comment i ngont heanal y s i s ,AnnSwai n, Chi efEx ec ut i v eOf f i c erofAPSCo,s ai d:

“ Al t houghi t ’ sgoodt os ees omei mpr ov ementi nc l os i ng t hedi s abi l i t yempl oy mentgap,t hi sanal y s i shashi ghl i ght edhowf arwehav et ogount i l t r ueequal i t yi sac hi ev edi n r ec r ui t ment ,andt her ei snoonebet t erpl ac edt hanr ec r ui t er st ohel ps t eerempl oy er si nc r eat i ngamor edi v er s eand i nc l us i v ewor k f or c e. Addr es s i ngt hi swi l l notonl ybenef i tbus i nes s esandc andi dat es ,butr ec r ui t er st oo.Wi t hs k i l l s hor t agespr ev al enti n al mos tev er yi ndus t r y ,i nc r eas i ngt al entpool sc anmas s i v el yi mpac tpr oduc t i v i t y .Wemus twor kt oget hert oqui c k l yc l os et hi sgap,andens ur eev er y onehasac c es st o hi ghqual i t yandr ewar di ngj obs .Rec r ui t er smus tr ec ogni s e t her ol et heypl ayi nhel pi ngt oer adi c at eex i s t i ngs t i gmas andpr omot i ngc hangesi nwor k pl ac ei nf r as t r uc t ur et os uppor tal l empl oy ees .Byf l at t eni ngobs t ac l es ,al l owi ngf l ex i bi l i t yandhi ghl i ght i ngt hei mpor t anc eofadi v er s eandi nc l us i v ewor k f or c e,wec anc r eat eaf ai r err ec r ui t mentpr oc es sandmor ej oboppor t uni t i esf oral l . ” Rel eas ef r om Bl ues k yPR

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