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F acebook: /Publ i cSect or Today I ns t agr am: pr epar edmedi al t d Twi t t er : @Publ i cSect or UK
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25t hOct ober2019|I ss222
L OC GOVE AL RNM PAGE ENT ONW 35 ARDS
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Heal t hEducat i on&Heal t hcar e
Whycust omi sat i oni sn’ tal waysposi t i ve Theever evol vi ngwor l dofonl i ner et ai lhasenabl edcompani est ouse cust omi sat i onasani nt egr alpar toft hei rbusi nessst r at egy ,howevernew r esear chf r om Rot t er dam SchoolofManagement ,Er asmusUni ver si t y( RSM) showscust omi sat i oni nf l uencespr oductper cept i onofconsumer s. Assi st antPr of essorofMar ket i ngAnneKat hr i nKl esseandhert eam,whi ch i ncl udedYannCor ni landDar r enDahlf r om Uni ver si t yofBr i t i shCol umbi a SauderandNi naGr os,adoct or alst udentatMaast r i chtUni ver si t y ,want edt o f i ndouthowcust omer sper cei vepr oduct st hatt heyhadcust omi sed.Todot hi s, t heyconduct edsi xst udi esi nt hr eedi f f er entpr oductdomai nsi ncl udi ngcl ot hi ng, f ood,andhol i daypackages.Thest udycompar edcust omi zer s( i . e. ,t hoset hat cust omi sedapr oduct )andnoncust omi zer s( i . e. ,t hoset hatr ecei vedan of f t heshel fal t er nat i ve)ont hei rper cept i onofsal i entpr oductat t r i but es,such asf ashi onabi l i t y ,heal t hi ness,andadvent ur ousness. Theydi scover edt hatal l owi ngcust omer st ocust omi seapr oductmeanst hey wi l lper cei vewhatt heycr eat edi nl i newi t hhowt heyseet hemsel vesandt hei r mosti mpor t antat t r i but es.
Mor eover ,howaper sonf eel saboutt hemsel vesmi ghthavedi r ecti mpacton t hei rchoi ceoft hesi zef oracust omi sedpr oduct . “ Ourr est aur antexper i mentr eveal edt hatcust omi zer swi t hanunheal t hy sel f i mageexpr essedl owerdesi r et oeatmor eoft heGr eekyogur tt han noncust omi zer s,becauset heyper cei vedt heGr eekyogur tasl essheal t hy .Thi s suggest st hatcust omi sat i onmi ghti mpactcust omer s’ choi cesofpor t i onsi zes, ” Kl esseexpl ai ns. Ther esul t sf r om t her esear chpr ovi dei mpor t anti nsi ght sf orcompani est hatr el y oncust omi sat i onaspar toft hei rbusi nessst r at egy ,especi al l yast hese compani esf r equent l yencour agecust omer st oshar et hei rcr eat i onst ot hei r soci almedi anet wor ks. Thi sr esear chwaspubl i shedi nJour nalofMar ket i ngResear ch. Formor ei nf or mat i on:ht t ps: / / www. yout ube. com/ wat ch?v=l ZJBQd7xLU&t =1s
Accor di ngt oAnneKat hr i nKl esse “ Cust omi zer swhovi ewt hemsel vesasunheal t hyeat er sper cei veda cust omi sedmuesl iasl essheal t hycompar edt ot hoset hatdi dn’ tcust omi sei t . Conver sel y ,cust omi zer swhovi ewt hemsel vesasheal t hyeat er sper cei veda cust omi sedmuesl iasmor eheal t hycompar edt ot hoset hatdi dn’ tcust omi sei t . Not et hatt hi soccur sal t hought heendpr oductf orcust omi zer sand noncust omi zer swasi nf actcompar abl ewi t hr espectt oi t sheal t hi ness. “ Thewaycust omer sper cei veapr oducthasi mpor t antdownst r eam consequences.Fori nst ance,cust omi zer swhoper cei vedt hemuesl iasl ess heal t hy ,wer el essl i kel yt or ecommendt hecust omi sedf oodt ot hei r heal t hconsci ouspeer sandt heypr omot edt hepr oductasl essheal t hyon soci almedi acompar edt oacust omerswhor ecei vedan of f t heshel f al t er nat i ve.Thi smi ghthaveadet r i ment alef f ecti fabusi ness want st opr omot et hei rcompanyasaheal t hyf oodst or e. ”
Rel easef r om Bl ueskyPR
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Nat i onalNur si ngRecr ui t mentCampai gn
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Nat i onalHeal t h&Soci alCar eRecr ui t mentCampai gn
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Wor kr el at edst r esshasal mostdoubl edi n l ast20year s Theper cent ageofUKwor ker sexper i enci ngwor kr el at edst r esshasal mostdoubl edi nt hel astt wodecades,accor di ngt oananal ysi sofwor ki ngt r endsby t heAssoci at i onofPr of essi onalSt af f i ngCompani es ( APSCo) ,whi chi scel ebr at i ngi t s20t hanni ver sar y t hi syear . I n1999,r esul t sf r om apr el i mi nar yst udyconduct ed byt heHeal t handSaf et yExecut i ve( HSE)r eveal ed t hatonei nf i ve( 20%)wor ker ssai dt heyar e" ver y"or " ext r emel y"st r essedatwor k.Twodecadesl at er ,a r epor tbyBusi nessi nt heCommuni t y( BI TC)and Mar shBenef i t sr eveal edt hatt hi sf i gur ehasal most doubl ed,wi t h39% ofUKwor ker ssuf f er i ngsympt oms ofpoorment alheal t hbecauseoft hei rj obi nt hepast year . Asepar at est udyconduct edbyI CM i n1999showed t hat26% ofempl oyeessai dt heyhadf al l eni l lasa r esul tofwor kpl acest r ess.Today ,accor di ngt ot he HSE,over1 1mi l l i ondaysar el ostatwor kayearbecauseofempl oyment r el at edst r ess.
Comment i ngont heanal ysi s,AnnSwai n,Gl obalCEO atAPSCo,sai d: “ Today ,aswet r yt ocr eat emor eawar enessf orment al heal t handt hewel l bei ngofi ndi vi dual s,busi nesses mustacknowl edgehowt heyi mpactt hei rempl oyees andcanef f ectt hei rheal t h.Al t houghwenowhaveassi st ancef r om t echnol ogyandAIt omakeourj obs easi erandmor emeani ngf ul ,i thasal socr eat edan “ al waysconnect ed”envi r onmentwhi chmaymakei t di f f i cul tf orsomewor ker st oswi t chof f ,causi nghi gh l evel sofst r ess.Empl oyer sshoul dopenl ydi scusst hi s wi t ht hei rwor kf or ceandencour ageheal t hywor ki ng habi t s,al l owi ngf orf l exi bi l i t ywher epossi bl e. ” Rel easef r om Bl ueskyPR
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Fi r stMent alHeal t hGym t ol aunchi nUK t omar k Wor l dMent alHeal t hDay Mov eov erf i t nes sc l ubsandgy ms . . . t her e’ sanewbr eedofheal t hc l ubi nt own… t he UK’ sFI RSTgenui neheal t hc l ubopensi nManc hes t er ! Al mos tt wot hi r dsoft hepopul at i onhav er epor t ed t heyhav eex per i enc edment al i l l heal t hbutt hi s weekt omar kWor l dMent al Heal t hDay , Manc hes t erwi l l s eet heFI RSTev erheal t hand wel l bei ngc l ubopeni nt heUK,whi c hnotonl yr un ex er c i s eandphy s i c al ac t i v i t yc l as s esbutment al andemot i onal heal t hc l as s est oo. Theher oTr ai ni ngCl ub,i sduet ol aunc ht hi sweek andwi l l c ov erev er ys i ngl eas pec tofaper s on’ sheal t handwel l bei ng.
J oeadds :“ Manyheal t hc l ubsi nt heUKandi ndeedgl obal l y ,t al kaboutt hepos i t i v e i mpac tex er c i s ehasonourment al heal t handr i ght l ys o,butwer ec ogni s et hati t t ak esac er t ai nper s on,wi t hac er t ai nmi nds ett of eel s t r ongandabl eenought o c omet ot hegy mi nt hef i r s tpl ac ef orhel pands uppor t .Theher oTr ai ni ngCl ubwi l l of f ergues t sandmember st hec hoi c eofhowt heyi mpr ov et hei rheal t h.Theymi ght i ni t i al l yv i s i tusf i r s tf oronet oonec ouns el l i ngoras l eeps emi narandt henheadov er t oourc ompel l i ngandr es ul t s dr i v enex er c i s ec l as s es .Wer ec ogni s eev er y one’ s heal t handf i t nes sj our neyi sper s onal andv er yuni que;s omepeopl ewi l l needmor e phy s i c al ,ment al ors oc i al s uppor t ,wher easot her smi ghtwantmor es pec i f i chel pand adv i c ear ounds l eepornut r i t i on,andanot herper s onmi ghtj us twantt oenj oyour awes omef i t nes sc l as s es .Wepur pos el ydon’ twantt oof f erav er ynar r owands hor t s i ght edheal t hof f er . Thewor d“ heal t h”i smor et hanwhatwes eeont hes c al esorhowf arwec anr un.I t ’ s madeupofemot i onal ,s oc i al andphy s i c al heal t handwebel i ev ei t ’ st i met ogi v e peopl et r ul yhol i s t i cs uppor t ,wi t hv er yr eal andac hi ev abl es ol ut i onst ot ac k l et he heal t hi s s uesweasanat i onf ac e. ”
Ther ewi l l bef ours epar at et r ai ni ngz onest or ef l ec tf ourheal t handex er c i s edi s c i pl i nes ;At hl et i c ,Car di o,Rej uv enat eandSt r ongeraswel l asas t at eoft hear t ,dedi c at edwel l bei nghubwhi c hwi l l r unaf ul l pr ogr ammeofc ompl ement ar ys er v i c ess uc h asonet ooneandgr oupc ouns el l i ng,hy pnot her apy ,s l eepwor k s hops ,mi ndf ul nes s Theent i r eher oTr ai ni ngCl ubt eam hasr ec ei v edment al heal t hawar enes st r ai ni ng s es s i ons ,r es i l i enc ec l as s esandac c es st oher o’ sl eadi ngt ec hnol ogypl at f or mc al l ed andhav et hemos tupt odat ek nowl edgeandeduc at i ont oappr opr i at el ys uppor tand Nav i gat or . as s i s tany onec omi ngi nt ot hec l ubwi t hment al andemot i onal heal t hwor r i esand i s s ues .Thec oac hesandt r ai ner swi l l al s ohav et heabi l i t yt or ef ermember st odi f f er Thi sonl i neandappbas edpl at f or m of f er si nc r edi bl ei ns i ght sandal l owsi ndi v i dual s entheal t hz onesanddi f f er entex per t sal l wor k i ngwi t hi nt hec l ub. t ot r ac kev er ys i ngl eas pec toft hei rheal t handwel l bei ngf r om s l eep,mi ndf ul nes s , ac t i v i t yanddi et ,andi nt ur nal l owst hem t ounder s t andt r endsanddev i s ei mpr ov eJ oeadds :“ Theher oTr ai ni ngCl ubi spar toft hewi derher ogr oup,whi c hdel i v er s ments t r at egi eswi t ht hehel pands uppor toft r ai nedandqual i f i eds pec i al i s t s . hi ghl ys uc c es s f ul di gi t al i ni t i at i v es( t hr oughi t sgr oundbr eak i ngNav i gat orpl at f or m) andhi ghi mpac tment al heal t hs er v i c est ogl obal bus i nes s esandor gani s at i onsdai l y . J oeGaunt ,CEO ofher os ai d:“ Weal l hav ehi ghs t r es smoment si nl i f er egar dl es sof Wear ewor k i ngwi t hs omeoft hewor l d’ sl eadi ngbr andst oef f ec t i v el ydel i v erout whet hery ouar er unni ngamul t i mi l l i onpoundbus i nes s ,s t udy i ngf oradegr eeor c omef oc us s edwor k s hops ,t r ai ni ngandongoi ngs uppor tac r os sal l ar easofment al wor k i ngi nac of f ees hop.Wef ac es omanyex t er nal pr es s ur es ,whi c hc anhav ea heal t h;andourt eam ar es omeoft hebes ti nt hebus i nes s .Wear et ak i ngt hel ear nnegat i v ei mpac tonourment al wel l bei ngandi nt ur nourov er al l heal t h.Wewant i ngsandal l t hebes tpr ac t i c ef r om t hi spar toft hebus i nes sandf us i ngi twi t hour her oTr ai ni ngCl ubst ober enownedf ors uppor t i ngi ndi v i dual st ot hr i v e,r ef l ec t ,r ephy s i c al ac t i v i t yi nnov at i onst odel i v eranewheal t hs ol ut i ont ot hepeopl eofManc ov erandac hi ev e.Wef ul l yunder s t andt hev er yf i nel i nesbet weenemot i onal and c hes t er ,andwehopewec anpl ayourpar ti nc r eat i ngt heUK’ sheal t hi es tc ommuni phy s i c al heal t handhappi nes sandourc l ubwi l l del i v eranal l enc ompas s i ngs ol ut i on t y ;onei ndi v i dual atat i me. ” t os uppor ti ndi v i dual st ot ak ebac kc ont r ol andhel pt hem bybui l di ngr es i l i enc eand s el f -c onf i denc es ot heyf eel r eadyt ot ak eonwhat ev erl i f et hr owst hei rway . ” Rel eas ef r om Ai m Cont entMar k et i ng
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