J OBS NOW
I ssue134
01823618701 wayne@pr epar edmedi a. co. uk www. pr epar edmedi a. co. uk 18t hJanuar y2019
NEW JOBS I NSI DE!
I s s ue134J obsNowPg2
New YearNew Car eer
I s s ue134J obsNowPg3
New YearNew Car eer
I s s ue134J obsNowPg4
New YearNew Car eer
Fl edgl i nkapp-t he‘ Li nkedI nf orear l y car eer s’-t akesf l i ghti nt heUK Fl edgl i nkappl aunc hedt ohel pbr i dget heeduc at i ont oempl oy mentgapf or“ Gen Z”andhel pt ac k l et hedi v er s i t ypr obl em i nr ec r ui t ment . Agamec hangi ngear l yc ar eer smobi l eapp-Fl edgl i nk-hasof f i c i al l yl aunc hedi n t heUKandi sal r eadyr uf f l i ngf eat her si nt heonl i nepr of es s i onal net wor k i ng s pac e.Whi l s tt hemar k et l eadi ngpl at f or m Li nk edI ni sai medatpr of es s i onal swi t h s i gni f i c anti ndus t r yex per i enc e,Fl edgl i nkbr i dgest hec hal l engi nggapbet ween t hef i nal y ear sofs t udent ’ seduc at i onandt hec r uc i al per i odwhent heyl ookt o k i c k s t ar tt hei rear l yc ar eer s .Ther ev ol ut i onar ypl at f or m of f er saf r eet ous ededi c at eds oc i al net wor kf or1624y earol ds ,f oc us s edent i r el yoneduc at i onal and pr of es s i onal s uppor t .Fl edgl i nkc onnec t ss t udent sandy oungpeopl ef r om di v er s e bac k gr ounds ,wi t hex c i t i ngempl oy mentoppor t uni t i esof f er edbyl eadi ngc ompani es . “ Or gani s at i onsar ef ac edwi t hapai nf ul i r onywheni tc omest oat t r ac t i onofy oung t al ent .Theyar et ol dbyy oungpeopl et oat t r ac tt hem t hr oughs oc i al medi a,but whatt hi smeansi sI ns t agr am,SnapChatandFac ebook .GenZdon’ twantempl oy er ss noopi ngar oundt hei ri nf or mal s oc i al net wor k s .Ther ehas n’ tbeenas ui t abl es oc i al net wor kt hr oughwhi c ht oengaget hem i namor epr of es s i onal way , unt i l now. "c omment edEl l i eYel l ,FounderofFl edgl i nk . Fl edgl i nki nc or por at esi ndus t r y l eadi ngt ec hnol ogy ,per s onal i t yi ns i ght s ,di gi t al ment or sand360f eedbac kt hr ought heuni quewayi nwhi c ht hes oc i al net wor k i nt er ac t sont hepl at f or m.I ts uppor t sany onef r om t heageof16ont opi c si nc l udi ngc ar eer sadv i c e,bus i nes sac umen,empl oy abi l i t ys k i l l s ,ment al wel l bei ngand s k i l l s ;aswel l asi nt egr at i ngahi ghl yi nf or mat i v eandt ai l or edj obboar ddedi c at ed t oear l yc ar eer s( wor kex per i enc e,appr ent i c es hi ps ,i nt er ns hi psandgr aduat e r ol es ) . Fl edgl i nki sf oundedbybus i nes sPs y c hol ogi s tEl l i eYel l whohasaweal t hofex per i enc ei ns uppor t i ngor gani s at i onsandeduc at i onal i ns t i t ut i onsar oundpeopl e dev el opment ,as s es s mentandt al entmanagement .I mpr ov i ngdi v er s i t yc ont i nues t ober ank edt het opc hal l engef or2019,ac c or di ngt heI ns t i t ut eofSt udentEmpl oy er s ’ member s .Fl edgl i nkai mst ohel py oungpeopl eofal l ages ,es pec i al l y t hos ef r om di s adv ant agedandmi nor i t ygr oupst odev el opt hei rabi l i t i es ,i nc r eas e t hei rs el f awar enes s ,c onf i denc eandunl oc kt hei ri nners t r engt hs . Comment i ngonwhys hef oundedt hec ompany ,El l i eYel l s ai d:" Formos ty oung peopl es t ar t i ngouti nt hei rc ar eer swi t hl i t t l eornowor kex per i enc e,t her e’ snota nat ur al ent r ypoi ntt oempl oy mentandmanybar r i er ss t andi nt hei rway .Of t ent he ‘ r eal ’ pr of es s i onal net wor k sar er es er v edf ort hepr i v i l eged;f or t unat ey oung peopl es ec ur i ngj obsandwor kex per i enc ebec aus eoff ami l yc ont ac t s .Fl edgl i nk i sbr eak i ngdownbar r i er st oent r ybec aus ei t ’ sanequal l yac c es s i bl epr of es s i onal net wor kofs uppor tf ory oungpeopl eatt hes t ar toft hi sov er whel mi ngj our ney , andbec aus ewear ehol di ngc ompani est oac c ountar oundwhatt heyar edoi ngt o s uppor tdi v er s i t yi nr ec r ui t mentandi nc l us i ononc et heyar ehi r ed" . Hav i ngl aunc hedt hebet av er s i onoft heappi nDec ember ,i t ’ snowbei ngof f i c i al l y l aunc hedi nJ anuar y2019,wi t hf ul l f unc t i onal i t y ,r i ghtac r os st heUK.Fl edgl i nk c ur r ent l yhasal r eadyengagedawi der angeofbl uec hi pbr andsont heapp,pos t i ngt hei rj obv ac anc i es ;wi t hmor ebei ngaddedeac hweek . Hel enFuge,t hef or merAs s i s t antDi r ec t orofCar eer satSout hampt onUni v er s i t y andnowHeadofT al entatoneofFl edgl i nk ’ sc us t omeror gani s at i ons ,c omment s : “ Car eer sAdv i c ehasc ont i nuedt obedi l ut edac r os st heeduc at i ons ec t orand t her ef or e,t her ear ev er yf ewt ouc hpoi nt sf ors t udentt oi dent i f yt hei rpot ent i al c ar eerpat hs .Fl edgl i nkbr i dgest hi sgap!I t ’ si nnov at ebl endofc r eat i v et ec hnol ogy andc ar eeroppor t uni t i espr ov i dess t udentwi t ht hec hanc et oi dent i f yt hei rs k i l l s andr es ear c hj obst hr oughanapp.Thi sus eoft ec hnol ogyens ur est hatt hec ar eer ss uppor ti sac c es s i bl et oev er y oneandenc our agess t udent st oengages oc i al l ywi t ht heai m ofs uppor t i ngeac hot hert or eac ht hei rpot ent i al .Fr om anor gani s at i onal per s pec t i v e,i tpr ov i desaqui c kandef f ec t i v ewayofpr omot i ngoppor t uni t i esandac c es s i ngaf ant as t i cpool oft al ent ” . Chr i sPant i ngCoheadofTheAs hc ombeSc hool s ai d," Thec onnec t i onbet ween ps y c homet r i ct es t i ngandt heoppor t uni t i esi st hemos tex c i t i ngas pec t ,andt hi s of f er soppor t uni t i esf ors t udent swhos eCV’ smayl agbehi ndper s onal pot ent i al .I c annotpr ai s ei tenoughandam l ook i ngt oes t abl i s hi tasac ent r al par tofourc ar eer sc ur r i c ul um andgui danc epr ogr amme” . Fl edgl i nkappi sav ai l abl eonAndr oi dandi OSdev i c esandi sav ai l abl ef orf r ee downl oadoni TunesandGoogl ePl aynow.Orv i s i twww. f l edgl i nk . c om Rel eas ef r om Fl edgl i nkLi mi t ed
I s s ue134J obsNowPg5
New YearNew Car eer
Maj or i t yofUK wor ker sdonotgetpai dover t i meaccor di ngt o l at estr esear chbyJobr api do *Maj or i t yofUKwor k er sdonotgetpai dov er t i me *60% ofUKempl oy eesc hec kt hei rphoneoremai l f or wor kpur pos esatl eas tonc eadaywhi l s tonhol i day *38% oft heUKadmi tt os uf f er i ngf r om wor kr el at ed s t r es s Mor et hanhal fofUKwor k er s( 51%)whowor kaddi t i onal hour sout s i det hei rc ont r ac tdonotgetpai dov er t i meby t hei rempl oy er ,ac c or di ngt ot hel at es tr es ear c hbyJ obr api do–t hewor l d’ sl eadi ngj obs ear c hengi newi t h55mi l l i on mont hl yv i s i t sandmor et han80mi l l i onr egi s t er edus er si n 58c ount r i es . 80% oft heUKwor k er st hatdonotgetpai dov er t i meadmi t t ed“ i ti sj us tpar tofmyj ob” ,or“ Ic oul dj eopar di s emy c hanc esofapr omot i oni fIas kf orov er t i me”or“ Iam t oo s c ar edt or oc kt heboatbyas k i ngf oraddi t i onal money ” . Ther emai ni ng20% s t at edt hatdes pi t enotbei ngpai dt hey ar egi v enex t r ahol i dayi ns t ead. Ther es ear c hal s or ev eal edt hatmor et hanhal f( 52. 7%)of t hewor k i ngpopul at i onar er egul ar l ywor k i ngmor et hana 40hourweek ,wi t hnear l y6% wor k i ngbet ween5155 hour saweekandaf ur t her2% wor k i ng56hour sormor e. Ther es ear c hwasc ar r i edoutbet weenNov ember Dec emm ber2018amongs t1, 500empl oy eesac r os st heUKwor k i ng i nmor et han50di f f er ents ec t or si nc l udi ngeduc at i on, heal t hc ar e,f i nanc e,c ons t r uc t i onandr et ai l . Ot herhi ghl i ght soft her es ear c hi nc l ude: *Si xi nt enempl oy eesadmi t t edt hatev enonhol i dayt hey c hec kt hei rmobi l ephoneoremai l satl eas tonc eadayf or wor k ,wi t hhal foft hes er es pondent sadmi t t i ngt heyc hec k mul t i pl et i mesaday .Les st hanaquar t erofUKempl oy ees ( 22%)onl yc hec kt hei rphone/ emai l onc eov erat woweek hol i day *67% admi t t edi ft heydi dnotc hec kt hei remai l s / phone dur i ngt hei rhol i dayt hi swoul dc hanget her el at i ons hi pt hey hav ewi t ht hei rl i nemanagerorbos s *61% hav ehadt omi s sani mpor t antev ent( i nc l udi nga f ami l ybi r t hday ,ani mpor t ants c hool ac t i v i t yoft hei rc hi l d,a weddi ngoraf uner al )bec aus eofwor k *38% s ayt heyhav es uf f er edf r om wor k r el at eds t r es s RobBr ouwer ,CEO ofJ obr api doc omment s :“ Wi t ht hemaj or i t yoft heUKr egul ar l ywor k i ngmor et hant het r adi t i onal 40hourweek ,i ti ses s ent i al t heyar er ewar dedi ns ome wayf ort hei ri nv es t ment .Whi l s ts omear er ec ogni s edwi t h t i mei nl i eu,i ts houl dnotbet hec as et hats omanyi nt he wor k f or c ear ej us tac c ept i ngt hi st obeparf ort hec our s eor f ear f ul t heyc oul dl os et hei rj oborr i s kapr omot i onby as k i ngf ors omet y peofr emuner at i on.Empl oy er sneedt o
c ons i derwhatmes s aget hi ss pel l sout ,par t i c ul ar l yi ft heyar e k eent or et ai nc r uc i al t al enti nt hei rc ompany . “ Wehearandr eadmuc haboutt hei mpor t anc eabout wor k l i f ebal anc eandt hepos i t i v esi tc anbr i ngt oper f or manc e i nt hewor k pl ac e,y eti ti sc l earf r om ourr es ear c ht hatt hemaj or i t yofempl oy eesf i ndi thar dt os epar at et hei rwor kandper s onal l i f e–manyex pec t i ngt obec ont ac t edout s i dewor kand c hec k i ngi nev er yday ,ev enont hei rannual l eav e. “ Wi t hnear l yf ouri nt enUKwor k er ss uf f er i ngf r om wor k r el at eds t r es s ,i ti ses s ent i al t hatempl oy er sands eni ormanagementl ookatnewway st omanageempl oy ees ’ wor k l oads . Hol i dayort i meout s i det hewor k pl ac es houl dber ec ogni s ed asat i mewhenempl oy eesc anr ec har geandt r ul yr es ts o t heyar ei npos i t i ont ogi v et hei rv er ybes twhent heyr et ur nt o wor kandc r uc i al l ymi t i gat eagai ns tt her i s kofwor k r el at ed s t r es s . ” ht t ps : / / uk . j obr api do. c om/
I s s ue134J obsNowPg6
Gl oucest er shi r e
Br i t st akemor ecar ewi t ht hei rpet ’ sheal t ht hant hei reyeheal t h •Newr es ear c hhi ghl i ght st heUK’ sdi s r egar df orey eheal t h. •55% ofBr i t swoul dbuypr es c r i pt i ongl as s esonl i ne,c ompar edwi t honl y35% who woul dus et hei nt er nett opur c has epetmedi c at i on. •TheAs s oc i at i onofBr i t i s hDi s pens i ngOpt i c i anspr ov i desadv i c eonhowt oi mpr ov e ourey ec ar eheal t h. Newr es ear c hc onduc t edbyt heAs s oc i at i onofBr i t i s hDi s pens i ngOpt i c i anshasi dent i f i edawor r y i ngl ac kofc onc er nf r om t heBr i t i s hpubl i cwheni tc omest oey ec ar e.The s t udyofov er2, 000UKr es pondent s ,f oundt hatov erhal f( 55%)oft hos eas k edwer e wi l l i ngt opur c has epr es c r i pt i ongl as s esonl i ne,c ompar edwi t honl y35% whowoul d c ons i derpur c has i ngpetmedi c at i onont hei nt er net .Thi ss ugges t sBr i t sdon’ tt ak e t hei rey eheal t hass er i ous l yast heys houl d,v al ui ngt hei rpet ’ sheal t hov ert hei rown ey eheal t h. Whi l eonl i nes hoppi ngc ans eem l i k eat i mes av er ,i ti si mpor t antt or ai s eawar enes s oft hepr obl emst hatc anoc c urf r om or der i ngy ours pec sonl i ne.Onl i negl as s ess el l er s ar eunabl et oof f erapr of es s i onal ,c us t omi s edf i t t i ngs er v i c ef orpur c has esl eav i ng c us t omer spot ent i al l yatr i s kofi l l f i t t i ng,unc omf or t abl egl as s es .Buy i nggl as s esonl i ne al s oi nc r eas est her i s kofor der i ngt hei nc or r ec tpr es c r i pt i onorr ec ei v i ngl ens est hat ar ei nc or r ec t l yc ent er edf ory ourey es ,l eadi ngt obl ur r edorpoorv i s i onandev en headac hes . Cl i v eMar c hantFBDO,Pr es i dentoft heAs s oc i at i onofBr i t i s hDi s pens i ngOpt i c i ans , ex pl ai nedt hedanger sofbuy i nggl as s esonl i ne:“ Whi l ebuy i ngs pec sonl i nec an appearat t r ac t i v e,i t ’ snott hats i mpl e.Thequal i t yoft hef r amesandl ens esy oupur c has ec anv ar yt r emendous l y ,t hef r amenotonl yhast obeas t y l ey oul i k e,i tal s ohas t of i ty ourf ac e.Howandwher ei ts i t sony ournos ei si mpor t antf orbot hc omf or tand v i s i on.I ft hef r ames i t st ooc l os eorf arawayf r om y ourey est hebes tv i s ual c or r ec t i on won’ tbeobt ai ned.Li k ewi s e,i fi ts i t st oohi ghorl owandt hec ur v at ur eandangl eof t hef r ontar ewr ongt hi sc anaf f ec ty ourv i s i on. “ Thes i z eoft hef r amei sal s os oi mpor t antandhast obes ui t abl ef ory ourpr es c r i pt i on. T ool ar geori r r egul ars hapedf r amesc anmeany ourl ens esar eex c es s i v el yt hi c kand heav y .
Thel ens esal s ohav et obepos i t i oned c or r ec t l yi nt hef r ame.Whenor der i nggl as s es onl i ney ouar eonl yr equi r edt oi nputy ourPD ( pupi l l ar ydi s t anc e)t hi si sj us toneofs ev er al meas ur ement sadi s pens i ngopt i c i anwi l l t ak e. Lens est henhav et obes el ec t edandt ai l or ed t oy ourl i f es t y l eandpr es c r i pt i on.Thehuge v ar i et yofmat er i al sandl ensopt i onsmeans anex per t ’ sadv i c ei sr equi r ed. ” I t ’ snotonl yt het y pe,s t y l eandqual i t yoft he f r ameandl ens est hatar ei mpor t ant ,butal s o ens ur i ngt heyf i tc or r ec t l yf ort hewear er .Ev er yper s on’ sheads hapev ar i es ,s ohav i ng t hef r amesf i t t edbyanex per tc anmak eamaj ordi f f er enc e.Cl i v eex pl ai ns :“ Wheny our s pec t ac l esar r i v et heywi l l al s oneedf i t t i ng.Yes ,y ourl oc al opt i c al pr ac t i c ec andot hi s f ory oubutdon’ tex pec tt hi sf orf r ee.Youmayf i ndaf r amec hos enonl i nes i mpl ywon’ t f i thowev ermuc hi ti sadj us t ed! “ ADi s pens i ngOpt i c i ans t udi esf ort hr eey ear sandi squal i f i edt odegr eel ev el ,enabl i ng t hem t oi nt er pr ety ourpr es c r i pt i on,under s t andy ourv i s ual needsandpr oduc ea c us t om madepai rofs pec t ac l est hatf i t swel l ,i sc omf or t abl e,pr ov i dest hebes tv i s i on andal s ol ook sf ant as t i c . ” Ther es ear c hal s ohi ghl i ght edhowmanyUKadul t sar ec hoos i ngnott oweargl as s es , ev enwhent heyk nowt heyneedt hem.Aquar t erofBr i t s( 25%)hav epr es c r i pt i ongl as s esbutadmi tt onotwear i ngt hem asmuc hast heys houl d,whi l e17% ofr es pondent s hav ebeent ol dbyapr of es s i onal t heyneedgl as s es ,butdon’ thav et hem. Whi l et hi si swor r y i ngi ni t s el f ,s omeoft hej us t i f i c at i onsgi v enbyr es pondent sf ornot wear i nggl as s eswer eev enmor ec onc er ni ng,wi t honei nf i v e( 20%)notbel i ev i ng gl as s esl ookgoodont hem,13% f eel i ngembar r as s edt oweart hem andov eronei n t en( 12%)notwear i ngt hei rgl as s esbec aus et heyar ei l l f i t t i ng. Al way ss eekadv i c ef r om ar egi s t er eddi s pens i ngopt i c i anwhenpur c has i nggl as s es andal way smak ey ouropt i c i any ourf i r s tpor tofc al l f oranyey ei s s ues . Rel eas ef r om Ki nCommuni c at i ons
I s s ue134J obsNowPg7
Somer set
5St epst osuper char geyourcust omerservi cewi t hcont ext ual i nt el l i gence Ac c or di ngt oMagnusGev er t satT el eopt i ,ex c ept i onal c us t omerex per i enc egoesbey ondc onnec t i ngt hedot sbet weendi f f er entc hannel s .I t ’ s al l aboutunder s t andi ngandant i c i pat i ngac us t omer ’ sev er yneed.Her e ar ef i v es t epst obui l di ngc ont ex t ual c us t omers er v i c e Ret ai l ec ommer c ec ont i nuest of l our i s handgr owi ngc ons umerc onf i denc ei nmobi l et ec hnol ogyi sf uel l i ngmobi l ec ommer c e.Ac c or di ngt o di gi t al mar k etr es ear c hc ompanyeMar k et er ,mCommer c es al esi nt he UKar equi c k l yappr oac hi nghal foft hec ount r y ’ sr et ai l ec ommer c e mar k et .By2021,pur c has esmadeonl i nev i amobi l edev i c eswi l l ac c ountf or51. 7% oft ot al r et ai l eCommer c es al es ,upf r om 43. 3% i n2017. ( i ) Whatmak est hi spar t i c ul ar l yi nt er es t i ngi st hatt henat ur eofmobi l edev i c esmeanst hatbus i nes s espot ent i al l yhav et heoppor t uni t yt ok now mor eaboutt hei rc us t omer st hanev erbef or e.GPSenabl eds mar t phonesal l owor gani z at i onst os eewher et hei rc us t omer sar e.Theyal s o k nowi fac us t omerhasbeenbr ows i ngamobi l ewebs i t eorappandus e t hati nf or mat i ont ounder s t andwhatt hec us t omermi ghtneedi nt he f ut ur e.QR( qui c kr es pons e)c odesonpr oduc t saut omat eandac c el er at eat wowayi nt er ac t i on.Cus t omer sr et r i ev eal l t hei nf or mat i ont hey needqui c k l y ,whi l eor gani z at i onshav et hei nt el l i genc et heyr equi r et o di r ec tc us t omer st ot hec or r ec tpl ac ewi t hi nt hei rs el f s er v i c ef unc t i ont o c ompl et et hef i nal pur c has e. I t ’ sat r endc ont ac tc ent eranal y s tCont ac t Babel c al l s‘ TheGr eatMobi l e Oppor t uni t y ’ ( i i )andi thast hepowert or ev ol ut i oni z ec us t omers er v i c e andt her ol eoft hec ont ac tc ent er .Sohowdoor gani z at i onsmak et he mos toft hi smobi l edat at ot ak ec us t omers er v i c et ot henex tl ev el ? Theendofr eac t i v ec ont ac tc ent er s Cont ex t ual c ommuni c at i oni st henex ts t epupf r om omni c hannel i nt he c ont ac tc ent er ,asVas i l i Tr i antatCi s c ohasbeenpr omot i ngatourc ol l abor at i v eev ent s .Fi r s t l yc us t omers er v i c es houl dbef ul l yopt i mi z edf or mobi l i t y .Thendi ges twhat ’ sbei ngs ai dons oc i al medi aandl i s t ent o c onv er s at i onst hatc ons umer sc ommonl yc onduc twi t happsont hei r mobi l edev i c es ,us i ngAppl eBus i nes sChat ,Fac ebookMes s enger , Snapc hat ,I ns t agr am orTwi t t er .Then,us et hi sv al uabl ei nt el l i genc eby put t i ngi ti nt oc ont ex tf ort hec us t omer . Thec hal l engei st hatmos tc ont ac tc ent er sar er eac t i v e.Someonec ont ac t sc us t omers er v i c eandanempl oy eel ook supv ar i ouspi ec esofi nf or mat i ont os ol v eas pec i f i cenqui r yatapar t i c ul arper i odi nt i me.Noac c ounti st ak enofc ont ex t ual f ac t or st hatpr edet er mi net heout c omeof c us t omeri nt er ac t i ons . Fi vest epst ocont ext ualcust omerser vi ce I t ’ st i met omov eawayf r om ar eac t i v ec ont ac tc ent erandex pl oi ty our dat a.Dr awi ngont hegr eati ns i ght sf r om Vas i l i ,y ouc anac hi ev et hi si n t hef ol l owi ngway s : 1. Bec ont ex t ual –t ak edat aandappl yi nt el l i genc et oi t .Gi v eempl oy ees t hec ont ex tofwhyac us t omeri sc al l i ngi nt hef i r s tpl ac e.I fac us t omer hass pentt hel as t30mi nut eswi t ht ec hni c al s uppor twi t houts uc c es s , mak et hi si nf or mat i onav ai l abl et opr epar et heempl oy ee.Agr eet i ngt hat r ef l ec t sempat hys uc has ,“ Hi J oe,Iunder s t andy ou’ v ebeent al k i ngt o t ec hs uppor tbuti tl ook sl i k ey ous t i l l hav en’ tgott heans wery ouneed, l etmehel py ou…”wi l l goal ongwayt owar dsc al mi ngpot ent i al l yi nf l ammat or yi nt er ac t i ons . 2. Bes ugges t i v e–us et hedat ay oual r eadyhav et os ugges tc er t ai n t y pesofi nt er ac t i onwi t hc us t omer s .Forex ampl e,s eei ngt hatac us t omerhasl ef ty ourwebs i t eandl ook edatanot herbr andi snott heendbuta gr eatoppor t uni t yt or eel t hem bac ki nwi t har es pons el i k e:“ Is eet hat y ou’ v ehadapr obl em wi t hy ourc ur r entc arc anwehel py oubyput t i ng y ouonas pec i al t r adei npr ogr am wi t ha3y earf r eewar r ant y ?” 3. Bepr eempt i v e–bas edonpr ev i ousi nt er ac t i ons ,ac us t omer ’ spr ef er r edc ommuni c at i onmet hodc anbedet er mi ned,s ous et hi si nf or mat i ont opr eempthowt odeal wi t ht hem t henex tt i mear ound,f orex ampl e“ Is eey ou’ v ebeenonourwebs i t e,woul dy oupr ef ermet o
gi v ey ouac al l ont hef ol l owi ngnumber ?” 4. Bepr edi c t i v e–y ouk nowt hatac us t omerhasboughtapai rofs hoes f r om y ourf as hi ondepar t mentbutdi dy ouk nowt heyal s opur c has edas of a f r om homewar es ?Mak es ur ey ourdat aandpr oc es s esar ec ons i s t entand s uf f i c i ent l yi nt egr at edt of ac i l i t at ej oi nedupc us t omerr es pons es ,al ongwi t h t heoppor t uni t yt oc r os s s el l andups el l ot herpr oduc t sands er v i c es . 5. Cont ex t ual i z et hewor k f or c e–bydepl oy i ngt hel at es tc l oudWor k f or c e Management( WFM)s ol ut i ons .Us et hem t oc r eat ea‘ got o’ pl ac ef oral l y ourt al ent sandr es our c esandi dent i f yt heempl oy eeswhohav et hehi ghes tl ev el sofemot i onal i nt el l i genc et oaddc ont ex tandr eal v al uet oc us t omeri nt er ac t i ons .Gi v eempl oy eesr eal t i mehel pwi t huni f i eds y s t emst hat al l owt hem t os eewhenex per thel pi sav ai l abl eac r os st heor gani z at i on t henmax i mi z eWFM dat at oens ur et hec us t omeri sputt hr ought ot her i ght empl oy ee,r i ghtaway . I fy ouc hanget her eac t i v et oc ont ex t ual ,s ugges t i v e,pr eempt i v eandpr edi c t i v e,bot hempl oy eesandc us t omer swi l l benef i tf r om as uper i orex per i enc e.Thi nkaboutc ont ex t ual ast henews uper c har gedomni c hannel . MagnusGev er t si sChi efBus i nes sDev el opmentOf f i c eratT el eopt i Rel eas ef r om ht t p: / / www. pr ar t i s t r y . c om ( i )Emar k et eer | ht t ps : / / www. emar k et er . c om/ Repor t / UKRet ai l Ec ommer c eeMar k et . . .-“ eMar k et erUKRet ai l &ECommer c e”–Es t i mat esand For ec as t sf or20162021] ( i i )Cont ac t Babel “ TheUKCont ac tCent r eDec i s i onMak er sGui de 20182019”( page283)
I s s ue134J obsNowPg8
Devon
Br i t st osavenear l y£1600bychangi ngspendi ng habi t si n2019 Br i t sar epl anni ngt obecomemor esavvywi t ht hei r savi ngi n2019,accor di ngt ot hel at estr esear chf r om Payment sense.Thest udy*r eveal st hatoverhal f ( 56%)ofUKconsumer sar epl anni ngorconsi der i ng cut t i ngt hei rspendi ngovert hecomi ngyear .Sur veyr espondent sexpectt osaveanaver ageof£131a mont h,or£1572over2019. Concer ni ngl y ,t hemostpopul arr easont ocutspendi ng i st okeepupwi t hr i si ngl i vi ngcost s-t r uef oral most hal f( 42%)ofr espondent s.Thi scomessoonaf t ert r ai n f ar essawa3. 1% pr i cei ncr easeandMPshavecal l ed f orawat chdogonpet r olpr i cest ost opmot or i st sbei ng unf ai r l yover char ged. Thest udyal sor eveal edhowUKshopper spl ant o achi evet hesehousehol dcostsavi ngs.Topoft hel i st wascut t i ngbackoneat i ngout( 35%) ,or der i ngt akeawayf ood( 33%) ,andbuyi ngnewcl ot hes( 31%) .Thi s wascl osel yf ol l owedbybuyi ngsweet s,cr i sps,cakes andchocol at e( 27%) ,andgoi ngt opubsorbar s ( 23%) .
Mi l l enni al sar emor eser i ousaboutsavi ngt hanol der gener at i ons.Accor di ngt ot her esear ch,al most80% of 2534yearol dsar epl anni ngorconsi der i ngcut t i ng backt hei rspendi ngi n2019,compar edt oj ust40% of t hoseagedover65. Londoni sr epor t edt obet hemostsavi ngsavvyr egi on ( 62%)f ol l owedbyt heSout hEast( 47%)andt heNor t h East( 47%) .Wal eshast hesmal l estpr opor t i on( 32%)of peopl epl anni ngt ocutbackont hei rspendi ng. GuyMor eve,CMO ofPayment sense,sai d“ Al t houghi t i scommonf orpeopl et omakeposi t i vepl ansi nt henew year ,ourst udyr eveal st hati nst eadofaspi r at i onal heal t horl i f est yl egoal smanyUKconsumer sar ei ncr easi ngl yconcer nedaboutj ustkeepi ngupasl i vi ng cost scl i mbmor equi ckl yt hansal ar i es.Manyoft he 70, 000smal lbusi nesseswewor kwi t hacr osst heUK under st andt hatshopper sar est r uggl i ngt obal ancet hei r mont hl ybudget satt hi st i meofyear ,andhavebeen adapt i ngwi t hspeci alof f er s,l oyal t yschemesandmor e advancedpoi ntofsal et echni ques. “ Anot hergr owi ngt r endi set hi calconsumpt i on,andover 2018wesawi ncr easedawar enessandat t ent i ont oenvi r onment al l yf r i endl yl i f est yl ehabi t ssuchasvegani sm andsust ai nabl ef ashi on.Wef eelt hatt hi scomi ngyear wi l lseecont i nuedmovementi nt hi sar ea,asmor e peopl eadoptet hi calat t i t udes.Smal lbusi nessesshoul d seet hi sasanoppor t uni t yt or evi ewdi f f er entaspect sof t hei rof f er i ng,andt hei r ,suppl i er st ol ookatwhatcanbe i mpr ovedt ot api nt ot hi sgr owi ngconsumersensi t i vi t y . ” Top6t hi ngswe’ r esavi ngf ori n2019: Keepi ngupwi t ht hecostofl i vi ng( 42%) Hol i daysi nUK&t hoset hatr equi r eaf l i ght( 42%) Ri si ngpr i cesbecauseofBr exi t( 14%) Decor at i ngorr enovat i ngt hei rhome( 14%) Anewcar( 1 1%) Anewhouseorf l at( 1 1%) * St udyof1, 002UKconsumer s.Resear cht ookpl acei n December2018. Fur t herr eadi ng:2019advi cef orsmal lbusi nessowner s ht t ps: / / www. payment sense. co. uk/ bl og/ newyear r esol ut i onssmal l busi ness/ Rel easef r om FuguPR