JN 112

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01823618701 wayne@pr epar edmedi a. co. uk www. pr epar edmedi a. co. uk 3r dAugust2018

NEW JOBS I NSI DE

Overhal fofUK busi nessesbr acedf orr evenuedr op duet oBr exi tnextyear Overhal fofUKbusi nessesbel i eveBr exi twi l lt r i ggeradr opi nr evenuei n 2019accor di ngt onewr esear chbyMHRAnal yt i cs,t hespeci al i stpr ovi der ofbusi nessi nt el l i genceandanal yt i cssol ut i ons. Thef i ndi ngsar econt ai nedi nanewr epor tpubl i shedt odayent i t l ed ‘ Busi nessI nsi ght :TheDat aSur ge’ whi chcont ai nsdet ai l edpol l i ngof200 seni ordeci si onmaker si nl ar geandmedi um si zedUKbusi nessesabout t hei ri nvest mentpl ans. Whenaskedwhi chf act orwasmostl i kel yt ot r i ggeradr opi nr evenue f or2019,t hemaj or i t ybel i evedi twoul dbeBr exi tat57percent ,f ol l owed byr educedcust omerspendi ngat22percent .I nt er est i ngl y ,10percentof t hosepol l edt houghtt her ecent l yi mpl ement edGener alDat aPr ot ect i on Regul at i on( GDPR)woul dhaveani mpactonr evenue.Onl ysevenper centofr espondent ssai dnof act orwoul dt r i ggeradr opi nr evenue. Thesur veyf oundt hatbusi nesseswer eboost i ngi nvest menti nkey ar east ot ackl et her evenuedr op,wi t hI Tcomi ngt opbyasi gni f i cant mar gi n,suggest i ngt echspendi sofhugei mpor t ancet ocompani es.59 percentofbusi nesseswi l li ncr easespendonI Ti n2019,48percentbel i evemar ket i ngwi l lal soseeani ncr easeand46percentar epl anni ngt o boosti nvest menti nsal es. Rel easef r om Cent r opyPR

Whenaskedaboutt hei mpor t anceofdat a,96percentofbusi nesschi ef s sai dt heyunder st oodt hei mpor t anceofdat af ort hei rcompany’ sf ut ur e.However ,onei n10busi nessesar eyett oi mpl ementbi gdat ast r at egi esandl ess t hanat hi r dr egul ar l yconductbi gdat apr oj ect s. Ni ckFel t on,SVPatMHRAnal yt i cscomment s:“ I t ’ scl eart hatbusi nesses ar ebr acedf orsi gni f i cantt ur bul encenextyearandar epl anni ngmaj ori nvest menti nkeyar east opowert hr oughanant i ci pat eddr opi nr evenues.Despi t e t hesef ear s,compani esar eadopt i ngacombat i veappr oacht ot hi spr obl em, wi t hdepar t ment ssuchasI T,mar ket i ngandsal esal lsetf oracashi nj ect i on. ” “ Wi t hunpr edi ct abl emar ketcondi t i ons,dat amanagementandanal yt i cs ar ecr i t i calf orhel pi ngor gani sat i onsdel i versi gni f i cantcostsavi ngsbyenabl i ngaccur at edeci si onmaki ng.Despi t eapot ent i alr evenuedi p,compani es ar est i l lpl anni ngmaj ori nvest ment s,ofwhi chdat amanagementi sagood choi cei nuncer t ai nt i mes. ” “ Near l yt hr eequar t er s( 72percent )oft hedeci si onmaker swesur veyed bel i evet hei rcompany’ sr esponset obi gdat ahasbeenposi t i ve,yetonl yf our percentr ecogni set hatmanagi ngbi gdat awi l ll eadt ol essadmi ni st r at i on. Ear l yanal ysi soft heser esul t ssuggest st hatashar perf ocusondat amanagementandanal yt i cscoul dbeadvant ageoust ocompani esi nt hi sconst ant l ychangi ngeconomi ccl i mat e. ”


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