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01823618701 wayne@pr epar edmedi a. co. uk NEW YEAR www. pr epar edmedi a. co. uk NEW CAREER 2ndFebr uar y2018
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Sout hWal es
New r esear chr eveal st hat87% ofcommer ci aldr i ver sand oper at or sseet er r or i sm asapot ent i alt hr eatt ot hei rvehi cl es Whatcant het r anspor ti ndust r ydot okeepdr i ver sandt hepubl i csaf e? Let chwor t h,Januar y30,2018–Overhal fofdr i ver sar eshockedbyt he i ncr easei nf r equencyof‘ Vehi cl easaWeapon’ ( VAAW)at t acksovert he past18mont hs,accor di ngt oanewUKsur veyofcommer ci alf l eetempl oyees. Ther esear chunvei l ed74% ofdr i ver sar ebei ngof f er edl i t t l et onot r ai ni ngt oassi stt hem i npr ot ect i ngt hei rvehi cl eagai nstt her i skofbei ng t akenf orusei nat er r orat t ack. Thesur veywascar r i edoutbyal eadi ngt r ai ni ngpr ovi derf ort her oad t r anspor ti ndust r yandTFL’ spr i mar yDCPCt r ai ni ngcont r act or ,Fl eet Sour ce.I tr eveal edt hat76% ofr espondent swoul dl i ket ocar r yout t r ai ni ngt ol ear naboutt henat ur eoft het hr eat st hatt heymayf aceanda r angeofsaf et ypr ecaut i onst heyshoul di mpl ementt osi gni f i cant l y r educet hepossi bi l i t i esoft hei rvehi cl ebei nghi j ackedorst ol enand usedi nat er r or i stat t ack. “ Fol l owi ngt her ecentmaj orVAAW ( Vehi cl easaWeapon)i nci dent sand wi t ht heUKbei ngonasever el eveloft er r or i stal er t ,wewant edt ol ook att hei ndust r y’ svi ewsandopi ni onsont hesubj ect , ”sai dNi ckCaesar i , Managi ngDi r ect oratFl eetSour ce,t hecompanybehi ndt her ecent l y l aunched‘ Ter r or i sm Ri sk&I nci dentPr event i on’ t r ai ni ngf orcommer ci al f l eetdr i ver s.Thesei nci dent sar ever yr eal ,andt hei ndust r yshoul dbe doi ngal lt heycant opr eventdr i ver sf r om bei ngi nvol vedi nt hesehor r i f i c event s, ”Caesar icont i nued.
Thesur veyal sor eveal edt hat‘ outofci t y’ oper at or sar el essconcer ned ( 42%)aboutt hei rvehi cl esbei ngt akenf orusei nat er r orat t ackt han t hosewhof r equent l ydr i vei nt heci t y( 64%) ,whent her eal i t yi s,t hey’ r e att hesamel evelofr i sk. “ It hi nkwe’ r ef armor evul ner abl eonaFr i dayaf t er noon/ eveni ng,t he guysar ef i ni shed,t hey’ r ei nt hepubandt hekeyshavebeent aken. Thosekeys,maynotevenbemi ssedunt i lMondaymor ni ng,bywhi ch t i met hatvehi cl ehasbeent akenf r om Nor t hWal esandki l l ed600 peopl ei nLondon, “sai dar espondent * . Anal ar mi ng17% of dr i ver ssai dt hey ei t herdi dn’ thaveor di dn’ tknowi ft hey hadapol i cyabout al l owi ngi ndi vi dual s / hi t chhi ker si nt ot hei r cabandonl y12% of r espondent swhen bei ngst oppedbyt he under coverpol i ce woul dbet ot al l y conf i denti nknowi ng t hatt heper sonst oppi ngt hem hadt hecor r ecti dent i f i cat i onort heaut hor i t yt oaskt hem t ol eavet hei rcab.I naddi t i on,24% ofdr i ver ssai d t heydi dn’ thaveordi dn’ tknowi ft heyhadapol i cyi npl acer egar di ngt he secur i t yofvehi cl eswhendoi ngdr opof f s. “ Thi si saver yser i ousmat t er ,t er r or i st sar eoppor t uni st sandoper at or s shoul dconsi deri mpl ement i ngpol i ci est opr eventt hei rdr i ver sf r om al l owi ngst r anger si nt ot hei rcabs.Forexampl e,knowi ngwhati dent i f i cat i ongover nmentaut hor i t i esshoul dbepr ovi di ngt obeabl et oi dent i f y whet hert hei ndi vi duali sl egi t i mat e.Bei ngeducat edont hesepol i ci es canhel ppr ot ectdr i ver sandt hepubl i cf r om t her i sksoft er r or i sm, ”Caesar iadded. Ther esear chal soshowedt hatonl y15% oft her espondent sf eelt ot al l y suppor t edbyt hepol i cei nhel pi ngt opr ot ectt hem f r om havi ngt hei rvehi cl eusedi nat er r or i stat t ack.Wi t honl y9% f eel i ngt ot al l ysuppor t edby t heDVSA,andonl y7% t ot al l ysuppor t edbyt hegover nment . “ Ther esear chsuggest sdr i ver sf eelt hataut hor i t i esar enott aki ngr esponsi bi l i t yf ort hesaf et yoft het r anspor ti ndust r ywheni tcomest ot he dangeroft er r or i sm.Thi si swhywecr eat edTRI P.TRI Phasbeendesi gnedsot hatcommer ci alf l eetoper at or s,manager sanddr i ver scanbe educat edont her i sksoft er r or i sm,t henat ur eoft het hr eat st hatt hey mayf aceandar angeofsaf et ypr ecaut i onst heyshoul di mpl ementt o si gni f i cant l yr educet hepossi bi l i t i esoft hei rvehi cl ebei nghi j ackedor st ol enandusedi nat er r or i sti nci dent , ”Caesar iconcl uded. “ Thi si sahott opi candonet hataf f ect sal ldr i ver s.Wi t hagr eat eremphasi spl acedondr i ver sandt hesecur i t yoft hevehi cl e,wecanmakea di f f er encei nmi ni mi si ngt her i skofoneourvehi cl esbei ngt akenand usedi naVAAW at t ack, ”sai dar espondent .“ Rai si ngawar enesst oal l t hosewi t hi nt het r anspor ti ndust r y ,i ncl udi ngoper at or sandmanager s shoul dmaket hewor l dsaf erf orusal l , ” t heyconcl uded. * TheFl eetSour cesur veyofcommer ci aldr i ver s andoper at or swasanonymous.
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Gl oucest er shi r e
Leadi ngBehavi our alChangeExper tWar ns Par ent sofDr ugPr escr i pt i onCr i si s Mat tHudson,f ounderofMot i vat i onalChangeandt heHudsonMi nd Theor yandaut horof‘ Ki ds:Nowt heyComewi t haManual ’ ,i swar ni ng par ent soft hedanger sofnor mall i f eexper i encessuchassadness, f ear ,gr i efandanxi et y ,bei ngt r eat edasmedi calcondi t i ons. TheDi agnost i candSt at i st i calManualofMent alDi sor der s( DSM)has t ur nedsadness,f ear ,gr i ef ,anxi et yandot heror di nar yl i f eexper i ences t hatwewoul dexpectourchi l dr ent oexper i encei nt osomet hi ngt hat ar enowconsi der edmedi calcondi t i ons. Recentr epor t shavei ndi cat edt hat5. 29% oft hegl obalchi l dpopul at i on ( 5% f orEur ope)i snowt houghtt osuf f erf r om ADHDandmor et han onequar t erofyoungpeopl ebet ween13and18year sol dsuf f erf r om anxi et y . Onl yt hi smont hTheDuchessofCambr i dgel aunchedawebsi t eai med ati mpr ovi ngment alheal t hsuppor tf orchi l dr enatpr i mar yschool sayi ngt hat‘ onei n10chi l dr enexper i enceament alheal t hdi f f i cul t yby age1 1’ . Pr ompt edbyChi l dr en' sMent alHeal t hWeek( 51 1Febr uar y2018)he sai d:“ Wear econst ant l yhear i ngt hatment ali l l nessamongchi l dr eni s ont her i se;mor eanxi ous,st r essedanddepr essedt haneverbef or e. Conf usedandi nsecur echi l dr enar el i kel yt obedi agnosedasdepr essedort r aumat i sed.Ener get i cordi sr upt i veyoungst er sar esai dt o besuf f er i ngf r om at t ent i ondef i ci thyper act i vi t ydi sor der( ADHD) .Ki ds whogi vet hei rt eacher sahar dt i meorar guewi t hadul t smi ghteven f i ndt hemsel vesl abel l edvi ct i msof‘ opposi t i onaldef i antdi sor der ’ . ” Gener al Anxi et yDi sor derorGADt hr eat enst ot ur nanyache,pai nor evendi sappoi nt menti nt oment ali l l ness.Psychi at r yhasyett oi dent i f y anycl earbi ol ogi calcausesf ormostment aldi sor der s,t her ef or emany ofment alheal t hi ssuesourchi l dr enar ebei ngl abel l edwi t h,haveno cl i ni calbasi sbutar enonet hel esst r eat edwi t hdr ugs,cr eat i nggr eat pr of i t sf ort hephar maceut i cali ndust r yanddevast at i onf orourchi l dr en, t hei rf ami l i esandsoci et y . Hesai d:“ Theaut hor i t i esnowhavet hepowert oi ssuedr ugsl i keRi t al i n f orADHD,whi chi saspower f ulascocai ne,di r ect l yt ochi l dr en-and t hepar ent shavenosayi nt hedeci si on.Thepr escr i pt i oni sbasedona chemi cali mbal ancet heor y ,at heor yt hathasneverbeenpr ovent ot hi s day . ” Chi l dr enwhoar esoci al i sedt oseet hei rexper i encest hr oughavei lof ‘ ment alheal t h’ ar est ar t i ngt oi nt er nal i set hi snar r at i veandt eacher s bei ngcoachedt oconst ant l yi dent i f ypot ent i al‘ ment alheal t ht r i gger s’ and‘ i ssues’ wi l lofcour sef i ndt hem -eveni ft hosepr obl emsar enoti n r eal i t yt her e.Wi t hchi l dr enhear i ngsomuchaboutment alheal t h awar eness,t heyar ebegi nni ngt ocommuni cat et hei rpr obl emsi npsychol ogi calvocabul ar y;usi ngwor dsl i ke‘ anxi ous’ ,’ st r ess’ ,‘ t r auma’ and ‘ depr essi on’ t odescr i bet hei rf eel i ngs. “ Chi l dhoodshoul dbet hehappi estt i meofyourl i f e,t het i mebef or et he st r essesofear ni ngal i vi nganddevel opi ngr el at i onshi psbegi ns.I ti s whenwear eatourmostr obust ,not ,aspubl i copi ni onseemst obe suggest i ng-emot i onal l yf r agi l e.I nt he21stCent ur yhowever ,t hi si s nott hecase.Mor eandmor eofourchi l dr enar e‘ suf f er i ngwi t hdepr essi on,anxi et y ,orst r ess’ .Butsur el yt her ear ebet t erwaysofdeal i ngwi t h t hi st handr uggi ngt hem?”
I nFebr uar yMat tHudsonwi l lbehost i nganeventt hatwi l lshowpar ent s howt or eacht hei rchi l dr enandt osuppor tt hem mor eeasi l y:“ Wecan’ t l eavei tupt odoct or st opr escr i bedr ugst oourchi l dr enbecauset heyar e unhappy .Weneedbet t ert ool st owor kwi t h.Iam abehavi our alchange consul t antandhavebeeni npr act i cef orover20year s,mybookKi dsNowTheyComeWi t hAManualwaswr i t t enf ort eacher sandpar ent st o r eacht odayschi l dr en,wi t ht hei rver ymoder npr obl ems. ” Whet herachi l di s2or32year sol dMat twi l lbeshar i nghowt hei rmi nd wor ksandwhyt heybehavet hewayt heydo.Theeventwi l lbeeducat i onal ,i nspi r at i onalandt r ansf or mat i onalaspar ent swi l ldi scoverhowt o i nf l uencechi l dr enf ort hebet t er . Mat tHudsoni sr ecogni sedasoneoft hecount r y’ smostsuccessf uland exper i encedcl i ni calhypnot her api st s,coachesandst r essmanagement consul t ant s.Asaspeci al i ston‘ t hemi nd’ hehascasest udyaf t ercase st udyt hatpr ovet hathehasf oundal t er nat i vewayst ot r eatandsor ti l l nessest hati ncl udeeat i ngdi sor der s,cancer ,di abet es,ADHD,chr oni c pai n,MS,andMEandhasi r r adi at edmanyi ssuesi nchi l dr ent hati ncl udesdysl exi a. Thecour se‘ Rai si ngHappi erandSmar t erKi ds’ r unsf r om t he22ndt o t he23r dFebr uar yi nBr i st ol .Formor ei nf or mat i onf ol l owt hi sl i nk ht t ps: / / bodymi ndwor ker s. com/ pr oduct / r ai si nghappi er andsmar t er ki dsdevon/ Rel easef r om Mar vel l ousPR
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Somer set
Soci alMedi aWeekBr i st ol-f i nalcal lf orspeaker s andsponsor s Gl obalconf er ence,Soci alMedi aWeeki sr et ur ni ngt oBr i st olf r om 26t h Febr uar y–2ndMar ch2018.Oneof25ci t i eswor l dwi det ohostSoci al Medi aWeek,Br i st oli st heonl yci t yi nt heUKout si deofLondont ogeti nvol ved. Homeoft hewor l d' st opUni ver si t yBusi nessI ncubat or ,r ankedasnumber oneci t yf orst ar t i ngabusi nessbyt heSt ar tUpCi t i esI ndex,cl ai mi ngt he ' Cool estCi t yi nt heUK' cr owni n2017&mostr ecent l yvot edbyt heNew Yor kTi mesasoneoft hebestpl acesi nt hewor l dt ovi si ti n2018,Br i st oli s i deal l ypl acedt ohostanddel i verawor l dcl assdi gi t aleventoft hi sscal e. The2018edi t i onofSoci alMedi aWeekBr i st olwi l lhaveacur at edst r eam ofi nspi r at i onalevent s,t al ksandsemi nar s.And, i snowput t i ngaf i nalcal l outf orhi ghpr of i l esoci almedi aspeaker sandsponsorpar t ner sl ooki ngt o engagedi gi t alpr of essi onal s,soci almedi aexper t s,busi nessowner sand br andsf ort hel astt wosl ot s. I tpr omi sest obeasi mpr essi veast hei naugur alSoci alMedi aWeekBr i st olhel di nNovember2016whi cht r endedl i veonTwi t t er ,i ncl udedkeynot esf r om Facebook,Buzzf eed,Twi t t er ,Gl assdoorandYahoo,a 50st r ongevent spr ogr ammeat t endedbyover1, 500del egat esf r om over 80di f f er entbr andsandbusi nessesandvi si t or sf r om asf araf i el das Aust i n,Texas.
Theeventwi l lbr i ngt oget herkeypl ayer st hatcont r i but et ot hatknowl edge andal soseekt of aci l i t at ecol l abor at i onwi t hbusi nessesandent er pr i sest hat haveyett of ul l yr eal i set hepot ent i alofsoci almedi a.I thasevent st ai l or ed t obusi nessesandpr of essi onal swhowantt of ur t hert hei runder st andi ngof emer gi ngt echnol ogy ,mobi l eandsoci almedi aandsessi onsdedi cat edt o t hosewhoar eal r eadyatt hecut t i ngedgeofnewt r ends.
Pr esent edbyBusi nessWest ,Br i st olMedi a,andDest i nat i onBr i st ol , Soci alMedi aWeekBr i st olpr ovi desagl obalcol l abor at i veandi nnovat i ve pl at f or mt oshowcaset heSout hWest ’ sexper t i seaswel laspr ovi di ng gr assr oot soppor t uni t i esf ornet wor ki ng,knowl edgeshar i ngandengagementwi t ht hewi derbusi nesscommuni t y .
Theeventi ncl udesast el l arl i neupofi ndust r ysuppor tf r om agenci esand par t nerandt r adeor gani sat i onssuchasDi gi t alMar ket i ngAssoci at i on, PRCAandBusi nessMar ket i ngCl ub. Soci alMedi aWeekwhi chcommemor at esi t s10t hanni ver sar yi n2018wi l l havet hegl obalt heme,“ Cl oser ”whi chwi l lexpl or et hei nt ensi f yi ngconf l i ct bet weencommuni t yandi ndi vi dual i sm. Ti cket swi l lgoonsal el at eJanuar y .I fyouwoul dl i ket obeal er t edwhent he schedul egoesl i ve,pl easevi si tht t ps: / / smwbr i st ol . co. ukt or egi st er . Tost ar taconver sat i ononl i negot o#smwbr i st ol ,orpl easecont actor gani si ngpar t ner ,Ambi t i ousPRon01 179051 177t of i ndoutmor e. Soci alMedi aWeekBr i st oli si nt hepr ocessofl aunchi ngont hef ol l owi ng channel s.Keepi nt ouchvi a: Facebook:ht t ps: / / www. f acebook. com/ smwbr i st ol I nst agr am:ht t ps: / / www. i nst agr am. com/ smwbr i st ol / Twi t t er :ht t ps: / / t wi t t er . com/ smwbr i st ol Li nkedI n:ht t ps: / / www. l i nkedi n. com/ gr oups/ 8620436 Websi t e:www. smwbr i st ol . co. uk Hasht ag:#smwbr i st ol AboutSoci alMedi aWeekBr i st ol( #smwbr i st ol ) SMW i sal eadi ngnewspl at f or m andwor l dwi deconf er encet hatcur at esand shar est hebesti deas,i nnovat i onsandi nsi ght si nt ohowsoci almedi aand t echnol ogyar echangi ngbusi ness,soci et yandcul t ur ear oundt hewor l d. SMW i sanest abl i shed,r espect edandt r ul yi nt er nat i onalevent .SMW host s over25conf er encesf ourt i mesayearondedi cat edweeksi nFebr uar y , June,Sept ember&November ,acr osssi xcont i nent s.Onagl oball evel , SMW r eaches75, 000physi calat t endees,host s10, 000speaker sandhasa gl obalr eachof600mi l l i onpeopl e. SMW i soneoft hewor l d' smosti mpor t antsour ceofi nf or mat i oni nr egar dt o t hef ut ur eofhumanconnect i vi t y ,wi t hf ouredi t i onsofSMW hel dperyear , andi n2018SMW wi l lcel ebr at ei t s10yearanni ver sar yi nNewYor kCi t y . Rel easef r om Ambi t i ousPR
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New Char coalToot hpast eFor RealResul t s Whi t eGl ol aunchesChar coalDeepSt ai nRemovert oot hpast ei nt he UK •Act i vat edChar coalr emovesdeepst ai nsanddi scol our at i on •Whi t ent eet handf i ghtbadbr eat hwi t hchar coal •Achi eveaspar kl i ngsmi l ewi t hWhi t eGl o
Whi t eGl o’ sdent alexper t ,Jor danKi r ksai d“ Ther ehasbeenani ncr easeddemandf orpr of essi onalt eet hwhi t eni ngpr oduct si nt heUK, wi t hapar t i cul ardemandf oract i vat edchar coal .Wehavel auncheda deepst ai nr emovalchar coalt oot hpast ewhi chof f er ssuper i orcl eani ngandgenui ner esul t satanaf f or dabl epr i ce. ”
Thet oot hpast emakesuseofact i vat edchar coalpar t i cl est odr aw outst ubbor nst ai ns,f i ghtbadbr eat handdet oxi f yt hemout h.
Ret ai l i ngatj ust£4. 99,Whi t e Gl o’ sChar coalDeepSt ai n Removert oot hpast ei st he mostaf f or dabl ewayt okeep yourpear l ywhi t est he pr oudestpar tofyoursmi l e.
Thehi ghl yabsor bentchar coalt echnol ogyt r apscol ourpar t i cl es, f i ght sbadbr eat handwhi t enst eet henamel ,t ol eaveaspar kl i ng whi t esmi l e.
Youcanf i ndoutmor eabout l ooki ngaf t eryourt eet hat Whi t eGl o
Aust r al i a’ sl eadi ngt eet hwhi t eni ngbr and, Whi t eGl o,hasl aunched i t snewChar coalDeepSt ai nRemovert oot hpast ei nt heUK.
Whi t eGl o’ sl owabr asi onf or mul aensur est hi si sasaf ewayt o whi t ent eet h,aswel laspr ot ectagai nstcavi t i esandl eaveyour mout hf eel i ngr ef r eshedandcl ean. Thet eam ofdent i st satWhi t eGl oar ededi cat edt oi mpr ovi ngover al l or alheal t h,whi chi swhyeachpackal socomeswi t haFl osser Toot hbr ushandDent alFl osserToot hpi cks,gi vi ngyoual lyouneed t ot akecar eofyourt eet handgums.
Car eer si nCar e
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Oppor t uni t i esoft heWeek
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