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01823618701 wa y ne @pr e pa r e dme di a . c o. uk www. pr epa r edmedi a . c o. uk 29t hS e pt e mbe r2017

NE WJ OBS I NSI DE !

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Lor dSugar ’ sUnconsci ousBoar dRoom Di scr i mi nat i on •Anal y s i ss howsLor dSugar ’ spr ef er ent i al t r eat mentt os mi l ey c ont es t ant s •Cont es t ant swi t hbadt eet hc omeunderf i r e •Pr edi c t i onsf or2017Fi nal i s t s Rec entanal y s i sbyWhi t eGl o’ sdent al ex per t shasf oundt hat Lor dAl anSugarc oul dbeunc ons c i ous l ybi as edwhendec i di ng onwhi c hofhi sAppr ent i c ec ont es t ant st ak eshomehi s£250, 000 bus i nes si nv es t ment .

Theanal y s i ss hows83% oft hes howspr ev i ouswi nner shav e whi t es mi l es ,des pi t et hef ac tt hat64% oft heUKpopul at i onc ompl ai nsofhav i ngdi s c ol our edt eet h.Thi si sev i denc eofi nt er v i ew pr epar at i ongoi ngbey ondt henor m,ast heabi l i t yt oi nf l uenc e t hr oughawhi t es mi l ebec omesani nc r eas i ngl ypopul art ec hni que.

Fur t hers t i l l ,t her es ear c hs howsnotas i ngl epr ev i ouswi nnerof t hes howhaswhatdent al ex per t swoul dc ons i derbadt eet h.

Fr om Ti m Campbel l i n2005,t hr ought oLeahT ot t oni n2013and Al anaSpenc eri n2016,al l hav ebi gbr i ghts mi l es ,mak i ngt hem wi nner sf r om t hegetgo.

Rel eas ef r om Ki nCommuni c at i ons

Cor nwal l

Lor dSugarmadeapr ev i ousf auxpabyadmi t t i ngt ot hi nk i ng t wi c ebef or ehi r i ngwomenwhomaybel ook i ngt os t ar taf ami l y , howev ert heanal y s i swoul ds ugges tt hes el f mademi l l i onai r ei s unc ons c i ous l ys el ec t i ngwi nner swi t ht hemos tat t r ac t i v ef eat ur es .

As2017’ sc ont es t ant shav ebeenannounc ed,t heex per t sar e mak i ngt hei rpr edi c t i onsf ort hi sy ear swi nnerandr unnerup,wi t h Ani s aT opan,Ownerofaf as hi onPRagenc yt ak i ngt hel ead,f ol l owedc l os el ybys weetc ompanyownerSar ahLy nnandr ec r ui t mentf i r m owner ,J amesWhi t e.

J amesBuc hananf r om Whi t eGl oc omment s“ Ani s a’ ss t r ai ght , whi t et eet hwi l l unc ons c i ous l ygi v ehert heedgeov erherf el l ow c ont es t ant sandherwar ms mi l ec oul ds eehert hr ought ot he f i nal .Bot hSar ahandJ ameswer ek eent os howof ft hei rs mi l es dur i ngt hes el ec t i onpr oc es s ,af ac t orwhi c hc oul ds eeLor dSugar demons t r at eunc ons c i ouspr ef er ent i al t r eat ment . ” Hec ont i nued,“ I ti sundeni abl et hats mi l i ngi soneoft hemos t power f ul i nf l uenc er s ,andi sc l ear l yanunder l y i ngf ac t ori nLor d Sugar ’ sf i nal dec i s i on. ” Look i ngatl as ty ear ’ ss er i es ,Mi c hel l eNi z i ol wast hef i r s tt ohear t henot or i ousphr as e,“ YourFi r ed” .Whi l es hef ai l edt ol eadher t eam ef f ec t i v el y ,i ti sal s onot i c eabl et hatMi c hel l ewasl ac k i ngt he s i gnat ur ewhi t es mi l ewhi c hs er i eswi nner ,Al anaSpenc erboas t ed.

Whi t eGl o’ sdent al ex per t ,DRGeor gi oSot r i opoul osex pl ai ns ,“ I t i sc ommonk nowl edget hatf i r s ti mpr es s i onsc ount ,butwi t hc ont es t ant sons howss uc hasTheAppr ent i c ec ompet i ngagai ns t ot herhi ghc al i berc andi dat es ,t heyneeds omet hi ngt omak et hem s t andout .Pr oj ec t i ngagl owi ngwhi t es mi l eex udesc onf i denc e,a f eat ur ewhi c hc l ear l ywi nsLor dSugarov er . ” Wi t h40% ofBr i t sbei ngt oos el f c ons c i oust os howt hei rt eet h whens mi l i ng,DrSot r i opoul osex pl ai nshowt oac hi ev es mi l e wor t hyc onf i denc et or i v al t hi sy ear spr edi c t edwi nner s .“ I nc or por at i ngaf l uor i der i c hwhi t eni ngt oot hpas t ei nt oy ourr out i nec an pr ov i der es ul t swi t houtr equi r i ngaddi t i onal br us hi ngt i me.Ther e ar es omanyopt i onsav ai l abl eont hehi ghs t r eet ,mak i ngt eet h whi t eni ngac c es s i bl et oev er y one. ” Whi l eLor dSugarandhi st r us t edai deswi l l appeart oj udget hi s y ear s18hopef ul sont hei rbus i nes sac umenandper s onal i t y , t her ei snodoubtt hatappear anc eandabi gs mi l ec ani nf l uenc e ev ent hemos ts c r upul ousj udges .

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Devon St opt ober …TheSt ar tofaHeal t hi er , Happi er ,Whi t erSmi l e ·Howt or ever seyel l owt eet ht hi sSt opt ober ·Dent i str ecommendat i onsf ori nst antSt opt oberr esul t s ·Or alheal t hcanbei mpr ovedi nj ust28days Twent yei ghtdaysi sal li tt akesf orasmokert odr ast i cal l yi mpr ovet hei rappear ance.Put t i ng downt heci gar et t esf orj ust28dayspr oducesi nst antbenef i t ssuchasawhi t ersmi l e,f eel i ng heal t hi erandf r esherbr eat h.

I tcanbedi f f i cul tt of i ndt hemot i vat i ont oqui tsmoki ngwhenmostoft heheal t hbenef i t st ake al ongper i odofabst i nencet ocomei nt oef f ect .However ,or alheal t hi sonear eawher er esul t scanbegai nedwi t hi namont h,maki ngSt opt oberaf r eshst ar tt oaf r eshsmi l e.

Smoki ngcausesadecr easei nbl oodf l owt ot heor alt i ssue,whi chdi mi ni shest hebody’ s abi l i t yt of i ghtof fbact er i aandi ncr easest hechanceofgum di sease.I nf act ,64% ofgum di seasecasescomef r om smoker s.DrDavi dAl ber t ,pr of essoratt heCol umbi aUni ver si t yof Dent alMedi ci ne,expl ai ns. “ I ti sbel i evedt hatt hechemi cal scont ai nedi nt obaccoi nt er f er ewi t ht hef l owofbl oodt ot he gums.Thi sl eadst oasl owdowni nt heheal i ngpr ocess.I tmakest het r eat mentr esul t sl ess pr edi ct abl eandof t enunf avour abl e. ” However ,ot heror alsi deef f ect sar esur pr i si ngl yeasyt or ever se.Theyel l owi shhueof t en associ at edwi t hf r equentsmoker scanber adi cal l yr educedwi t hi nweeks,meani ngagl owi ng smi l ecoul dbeasmoker sf i r str ewar dbyt heendofSt opt ober .

DrGeor gi osSot i r opoul os,Whi t eGl o’ sdent i st ,expl ai ns“ Usi ngaf l uor i deenr i chedt oot hpast ewhi chcont ai nsdi at omaceousear t hi sanexcel l entwayt or emovepl aqueandt ar t ar f r om yourt eet h.Di at omaceousear t hi sanat ur ali ngr edi entwhi chi ncr easescl eani ngpower wi t houtl engt heni ngyourbr ushi ngr out i neandi spar t i cul ar l yi dealf orsmoker sl ooki ngt or ever seyear soft obaccost ai ns. ” Overt i me,qui t t i ngsmoki ngcanr educet her i sksofdevel opi ngf at aldi seases,butt her ear e manyi nst antr esul t swhi char er eadi l yachi evabl e.Al t houghmanysmoker sar edaunt edby t hepr ospectofqui t t i ng,St opt oberpr ovi dest hei dealt i met oachi ever esul t swor t hsmi l i ng about .

Youcanf i ndoutmor eaboutl ooki ngaf t eryourt eet hat[ ht t p: / / www. whi t egl o. com/ ] Rel easef r om Ki nCommuni cat i ons

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Devon

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Somer set

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Somer set/Br i st ol

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Cat er i ngi nTheWest

Revol ut i onaryheal t hcookerl aunchesi nt heUK t ar get i ngdi abet i c andAsi ancommuni t i es TheGr aynsTORC1.

9i st hewor l d' sf i r standonl y cookert ot aket hesugaroutofr i ceandot hersol i d st ar chst apl es.

Sugardi seasei st hesi cknessofmoder nsoci et y .

Whi l stcommonl yunder st oodt hatj unkf oodand dr i nkandot herconveni encef oodsar eof t enhi gh i nsugar ,f ewerpeopl ear eawar eoft heheal t hr i sks ofr api dl ydi ssol vi ngst ar chpr esenti nst apl ef oods suchasr i ce.Hi ghGIf oodsl i kewhi t er i cecont ai na hi ghamyl opect i n( r api ddi ssol vi ngst ar ch)t oamyl ose( sl owdi ssol vi ngst ach)r at i ocausi ngspi kesi n bl oodsugarandot heref f ect st hatmaycont r i but e t odi abet es,obesi t yandhear tdi sease.TheGr ayns cooki ngmet hoddebondsandr emovesmuchof t heamyl opect i nwhi l stl eavi ngt heval uedamyl ose i nt actr esul t i ngi nl owerGIcookedr i cei dealf ordi abet i csort hosemanagi ngt hei rwei ghtt hr oughdi et .

Gr aynsUKi si ni t i al l yt ar get i ngdi abet i csandt he Asi ancommuni t yast heyar e" hi ghr i sk"st ar ch

consumer swi t hpr oductr eadyt oshi patt heendof Oct ober .Thepr oductwi l lbel aunchedmor ewi del y t oal lconsumer s i nt er est edi nheal t hy eat i ngandwei ght managementatt he BBCGoodFoodShow onst andE170i nt he EatWel lzoneatNEC Bi r mi ngham 30t hNovember3r dDecember . " Hi ghsugarconsumpt i oni sbei ngshownast he cul pr i tt omanyphysi calai l ment spl agui ngmoder n soci et yandIam t hr i l l edt ot akear ol ei nsl owi ng t hesugardi seaseepi demi ct hr oughbot heducat i on andi nnovat i vepr oduct s.

"-Chr i st opherPer r y ,managi ngdi r ect or ,Gr aynsUK. Rel easef r om Gr aynsUK

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Gl oucest er shi r e

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Gl oucest er shi r e

Mor eneedst obedonet oensur econsumer sf eelsuf f i ci ent l y r eassur edaboutt henut r i t i onalcont entoft hepr oduct st heyar e consumi ng Pr essur eont hef oodanddr i nki ndust r yt ocur bsugarcont enti npr oduct shasneverbeensoi nt ense.Fur t her mor e,manymor ef oodcat egor i esar el i kel yt ocomeunderscr ut i nyi nt hecomi ngmont hswi t ht he r ecentannouncementf r om Publ i cHeal t hEngl andt hatapr ocesst o t ackl eover al lcal or i econt enti not herf oodsi saboutt obegi n.

Buthowar eConsumer sf eel i ng?Dot heyf eelt her angeofpr oduct s avai l abl eal l owst hem t omakenut r i t i onal l ygoodchoi ces?Mor eover ,do t heyf eelequi ppedwi t ht hei nf or mat i onandknowl edget omaket her i ght choi cesf ort hem?I mpactResear chunder t ookasur veywi t h1, 449consumer si nt heUKt of i ndout .

Thef i ndi ngsf r om t hest udyhi ghl i ghtt hecl eargapi nt r ustt hatst i l lexi st s bet weent heconsumerandmanuf act ur erandt hewor kt hatf oodand dr i nkbr andsst i l lhavet odobef or econsumer swi l lf eelsuf f i ci ent l yr eassur edaboutt henut r i t i onalcont entoft hepr oduct st heyar econsumi ng.

•I nt heUK,onl y39% ofconsumer sf eelwel l i nf or medaboutwhatf ood anddr i nkpr oduct sar ebestf ort hem.

•Thatsai d,somecat egor i esar emaki ngbet t eri nr oadst hanot her s; 45% ofconsumer swhobuyyoghur tf eelwel l i nf or medcompar edt oj ust 29% i nt heReadyMeal scat egor y .

Ther ei sal soagener alf eel i ngacr osst henat i ont hatmanuf act ur er sst i l l ar en’ tdoi ngever yt hi ngt heycant oi mpr ovet henut r i t i onalcont entof t hei rpr oduct s.

•Just17% f eelt hatmanuf act ur er scar eabouti mpr ovi ngt henut r i t i onal cont entoft hei rpr oduct st omaket hem heal t hi er •Whi l stonl y39% f eelt her ear eheal t hi eropt i onsavai l abl egi vi ngconsumer sachoi ceofwhi chpr oductt obuy Sohowar econsumer smaki ngt hei rf oodanddr i nkchoi cesandwher e ar et heyt ur ni ngt of oradvi ceandgui dance.

•Themostef f ect i vechannelf orhel pi ngconsumer smakemor ei nf or med deci si onsi st hr oughheal t hcar epr of essi onal s.

•49% ofconsumer scl ai m GPsar ei nf l uent i ali nt hei rf oodchoi ces,whi l e 48% cl ai mt heNHSi si mpor t ant .Youngerconsumer st endt obeaf f ect ed byawi dervar i et yofi nf l uencer si ncl udi ngt hei rf ami l y .

•I nt heabsenceoft r ustwi t hmanuf act ur er st hemsel ves,consumer sar e at t achi ngval uet ot heopi ni onoft hosei nt hei r“ ci r cl eoft r ust ” .

St uar tGr ant ,HeadofConsumerResear chatI mpactResear chbel i eves t hesol ut i onl i esi ngr eat ercl ar i t y ,“ Thef oodanddr i nki ndust r yneedst o bemor et r anspar enti ni t smessagi ng,ot her wi sei twi l lr emai nout si de consumer s’ " ci r cl eoft r ust " ,cr eat i ngabar r i ert obr andsmovi ngt owar ds heal t hi erpr oduct sandt her ebymeet i ngshopper s’ changi ngneedsand expect at i ons” .

Resul t sbasedonI mpactResear chsur veySept ember2017.

Basesi zen=1, 449UKconsumer s Rel easef r om I mpactResear ch

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