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Leader shi p

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Speci alEducat i onf orAdul t s&Chi l dr en

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Chi l dr en' sf oot wearbr and,St ar t Ri t eShoes,r eveal snew br and i dent i t yandpr oductdesi gns St ar t Ri t eShoeshashel pedchi l dr enexpl or ei ncomf or tandconf i dencef or226year s.

We’ r epr oudofourspeci al i sm andpr oudofourher i t age.Andwehavespentt hepastyear chal l engi ngour sel vest ogoevendeeper-i nourunder st andi ngofchi l dr en’ sgr owi ngf eet , i nouri nsi ghti nt ohowt heyl i veandmovet oday .

Ther esul ti sanewbr andandpr oductst r at egyanchor edi nt hebel i eft hatt hebestchi l dr en’ sshoesshoul dhel pt hem movef r eel y .We’ r eher et or emovewor r yf orpar ent sand r emovebar r i er sf orchi l dr en.

Wi t hshoesdesi gnedar oundt hel at estt hi nki ngi nchi l dr en’ sf ootheal t h.Wi t hshoesdesi gnedar oundspeci f i cneedsr at hert hanonesi zef i t sal l .Wi t hshoest hatwi l lendur ewhat everchi l dr enputt hem t hr ough.

Resear chhasr ei nf or cedwi t hushowvi t alf r eedom anddi scover yar ef orchi l dr en’ sl ear ni ng anddevel opment .I thasal soshownhowt hi sf r eedom canbecompr omi sedbyt oday’ s nonst op,hyper or gani sedl i f est yl es–andbypar ent s’ const antj uggl i ngactast heymanage t i me,r esour ceandt heneedsofmul t i pl echi l dr en.

Thenewposi t i oni ngi sdesi gnedt opl acet hechi l dcent r est age–dr i vi ngnewar easofpr oductdevel opmentbasedonhowchi l dr enmovet oday .Andunder pi nni ngawar mer ,mor edynami cper sonal i t yf ort hebr and.

St ar t Ri t eShoesCEO,I anWat son,sai d:“ Whi l eourher i t agewi l lal waysbevi t alt owhowe ar e,i t ’ smyj obt of ocust hebusi nessar oundt heneedsoff ami l i est odayandwher ewecan hel pt hem got omor r ow.Todot hi sweneedt obei nconst antdi al oguewi t hpar ent s,chi l dr en andourr et ai lpar t ner s.Andt obeconst ant l ychal l engi ng,r ef i ni ngandi nnovat i ngatapr oductl evel . ” Wewor kedwi t honeoft hecount r y’ st opdesi gnconsul t ant st obr i ngt heposi t i oni ngt ol i f ei n awayt hatdr i vesr eappr ai salwhi l er emai ni ngsensi t i vet ot hepowerofourspeci al i sm and her i t age.Cent r alt ot hi swer et hei coni cSt ar t Ri t et wi ns–par tofourbr andf orover80 year s.Byr edr awi ngt hem t ol ookl i kechi l dr enr at hert handol l s,andf r eei ngt hem f r om t hei r const r ai nt swi t hi nt hel ogo,wehavecr eat edasenseofadvent ur eanddi scover yt hatr et ur nst ot hespi r i toft heor i gi nal1930si l l ust r at i ons.

I ansai d:“ Wehaver adi cal l ymoder ni sedt hebr andwhi l ei nf actr et ur ni ngi tmuchcl osert o i t sor i gi nalpi oneer i ngr out es.St ar t Ri t et odayi sknownasar el at i vel yconser vat i vebr and– t her eal i t yi st hati nt he1940swewer et hebr andt hatchal l engedper cei vedwi sdom about chi l dr en’ sf oot wear .Wecar r i edoutt hecount r y’ sf i r stnat i onwi desur veyofchi l dr en’ sf eet .

Andwef undament al l ychangedt hewaychi l dr en’ sshoesar emade.Ournewi dent i t yr et ur nst hi ssenseofpi oneer i ngspi r i tt ot hebr andandhi nt satt hepi oneer i ngspi r i tweai mt o suppor ti nt hechi l dr enwhowearourshoes. ” Fr om apr oductper spect i ve,t henewposi t i oni nghasembeddedadeeperf ocusont hedi ver sewayschi l dr enmove.Ourpr oductdesi gnhasal waysbeendr i venbyt hechangi ng needsofgr owi ngf eet .Nowourdesi gnsar eal sor esponsi vet ot hevar i edper sonal i t i esand act i vi t i esofdi f f er entchi l dr en.Sonotonl ydowewor kwi t hat eam ofexper t si nbi omechani cs,physi ol ogyandpodi at r y ,wespendal otofourt i meobser vi ngt hewayschi l dr enmove.

St ar t Ri t eShoes,HeadofDesi gn,Cl ai r eRussel l ,sai d:“ We’ r eher et ocr eat eshoest hat don’ tj ustf i tt hef ootbutf i tt hechi l d.Gi vi ngpar ent st ot alconf i dence.Gi vi ngchi l dr enf oot weart hatmeet st hei rspeci f i cneeds–bei tt hegoever ywher echamel eonshoe,t hesur vi veanyt hi ngact i veshoe,ort hef eel speci alsmar tshoe.I t ’ souryear sofexper i enceand dept hofspeci al i sm t hatenabl eust oi dent i f yandaddr esst heseneedsi nawayt hat–we bel i eve–i suni que. ” ForAW18andmovi ngf or war d,ourpr oduct sar edef i nednotj ustbyl i f est agebutbyusage: Ouri coni cCl assi csr angecombi nest i mel essst yl i ngwi t ht hel at estt hi nki ngi nchi l dr en’ sf oot heal t handourunwaver i ngf ocusoncomf or t .

OurKi cksr angehasver sat i l i t yandeaseati t scor e–desi gnedt ot r ansi t i onseaml essl yf r om par t yt opar k,cl assr oom t opl aygr ound.

OurPi oneer sr angei sourmostadvancedyet–wi t hourexper tbl endofsmar tmat er i al s,i nt el l i gentpr ot ect i onandspor t si nspi r edst yl i ng.

Ourr el aunchwi l lbesuppor t edbyanext ensi vecommuni cat i onscampai gni n2018,bui l t ar oundt hecent r ali dea‘ KeepExpl or i ng. ’ Thepr i ntanddi gi t alcampai gni sdesi gnedt o demonst r at et hei nsi ght ,exper t i seandcr af t smanshi pt hatgoi nt oever ySt ar t Ri t eshoe– andt oseti ti nt hecont extofr ealchi l dr enmovi ngf r eel y .

I ansai d“ We’ vespent18mont hst r ansf or mi ngt hebr andf r om t hei nsi deout–nowweneed t oshowt hewor l dhowwe’ vechanged. ” #KeepExpl or i ngwi t h#St ar t Ri t e Rel easef r om Vi st aPubl i cRel at i ons

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Ear l yYear s

Cal l i ngal lsweett oot hs!New t ot hesubscr i pt i on boxmar ket ,pl easewel comeTr eat box What ’ sbet t ert hanchocol at e?Havi ngasur pr i seboxf ul lofchocol at e del i ver eddi r ect l yt oyourdooreachmont h,t hat ’ swhat !Wi t hJanuar y behi ndus,andvar i ouspl edgesaccompl i shed,peopl ear el ooki ngf or somet hi ngt or ewar dt hemsel veswi t handTr eat boxcr eat edj ustt he t hi ng.

AtTr eat box,we’ r enotl i keot hersubscr i pt i onbasedcompani es,webel i evet hatyoushoul dbei ncont r ol .I fyouf ancyl i quor i cer at hert han chocol at eonemont h,nopr obl em youcanswapyoursel ect i on.Youcan al sopauseorcancelasubscr i pt i onatanypoi ntorsendi tt oaf r i endor l ovedonei fyouf ancyshar i ngyourmont hl yt r eat .

Newt ot hesubscr i pt i onboxmar ket ,Tr eat boxcar ef ul l ysel ect sadi f f er entvar i et yofmuchl ovedconf ect i oner yever ymont hwhi chi sl ovi ngl y packaged,di spat chedandt henexper i encedbyt her eci pi enti nt he comf or toft hei rownhome/ of f i ce.I t ’ swhatasweett oot h’ sdr eamsar e madeof !

Fort hegi f tt hatkeepsongi vi ng,si gnupf r om j ust£15permont h,i ncl udi ngFREEdel i ver y ,atTr eat box.

Whet heryouar eal overoft r adi t i onalsweetshopsweet s,candy ,l i quor i ceorBel gi anchocol at es,t her ei saTr eat boxt osui tal lt ast e buds.Sour ci ngt r eat sf r om ar oundt hewor l d,wei ncl udebr andssuch asMi l ka,Jel l yBel l y ,Cot eD’ or ,Guyl i anandAnt onBer gt onamebuta f ew.

OurTr eat boxesar et hei dealmont hl ysubscr i pt i onf orbusymumsor dads,l ongdi st ancef r i endsorcanbeboughtasaoneof fgi f tasa bi r t hdaysur pr i seorper hapsasawayofsayi ngt hankyou.

I ncl udedi nsi dei sanodet oeachmont h’ sTr eat boxwr i t t enespeci al l y; al ongwi t hacont ent scar dandt hebr i ght l ycol our edr et r obr andi ng, t hesur pr i sewi l lbesur et oputasmi l eonanyone’ sf ace.

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Pr i mar y

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I ndependent

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Hi gherEducat i on

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