e Seller's Guide
Using real estate to Serve, Connect, Grow
YOUR SOURCE FOR AUGUSTA REAL ESTATE
Ehrin Fairey
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Cell: (706) 755-7100 | Office: (706) 945-0512 ehrin.fairey@southeastern.company www.ehrinfairey.com Follow her @ehrinfaireyrealtor
ABOUT EHRIN
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Location:
Ehrin chose to be a REALTOR for the opportunity to serve others, provide connections, and ultimately play a part in growing the greater Augusta area.
Licensed in Georgia and South
Ehrin has both a a successful career in the military
Carolina serving the Greater
and in real estate. She chose to pursue her passion
Augusta region
in real estate, because she can think of no better way to serve others then helping them buy and/or
Background:
sell their home.
Realtor / Air Force Reservist and
With her intelligence background, she conducts a
Veteran / Leader / Wife / Mom
detailed market analysis of your property to ensure you are getting top market value for your
Education & Certifications: REALTOR / Masters in
home. Additionally, she will advise and prepare you to ensure your home is prepared to list and sell with cutting edge technology and staging advise.
Intelligence Studies / B.A in International Relations / Military
Lastly, she will be there to support you every step
Relocation Professional
of the way to advise, assess offers, and ultimately get your home sold timely and effectively!
Your Story Begins With Home.
Reviews
She's knowledgeable, motivated, punctual, and always gets the job done. Ehrin is very detail orientated and will take your wants and needs and go find you the perfect house at the best price. Highly recommend working with her for all you real estate needs! You won't be disappointed. - Jarrod S. If you’re looking for a genuine and authentic realtor that only cares about finding the American dream for her clients and the peace of mind knowing you had a friend help find your house…your best choice is with Ehrin Fairey. An exceptional, mother, wife, colleague and friend to all. - Christopher L.
Ehrin is a super helpful, caring, strong, dedicated, bright, and capable person. As a coworker she was always anticipating what the team needed next and always took the extra time to check on people going through a tough time. She is completely trustworthy and brilliant at finding creative solutions to tough challenges. As a friend, she and her family have blessed our family so many times with generosity, love, and grace. She will undoubtedly be an organized, responsive, insightful, and patient realtor, helping you find the home that's right for you. - Torrey H.
Ehrin was such a great realtor. She was very personable and easy to work with. It felt like she made us her top priority by constantly keeping us informed and getting back to us so quickly when we had questions or concerns. She was always available with guidance during the entire process. It was also super helpful that she was so knowledgeable about the military and its processes. She understood the lingo and how messy PCSing can be with lining up dates and coordinating move outs. I can't recommend Ehrin enough! She truly cares about her clients and almost felt like she became part of the family during the selling process! - Sarah M.
Ehrin made the home buying process so easy and pleasant! She found us a beautiful home in the neighborhood that we wanted. Buying a home sight unseen has its challenges, but Ehrin went out of her way to make sure all of our questions and concerns were addressed. She walked us through the process step by step and provided recommendations and guidance along the way. She kept in close contact with us and promptly responded to any of our questions. We know Ehrin always had our best interests in mind and by closing day, I felt like we were old friends. We could not have had a better experience. - Rachel J.
Ehrin Knows Real Estate I understand the real estate landscape, how to market homes effectively and what it takes to get the best possible price when you sell your home. That’s why I am always innovating – pushing forward to better connect your property to the right buyers.
We're Leading the Way Southeastern Residential has outpaced companies with decades of established business and exposure to become one of the top-performing residential real estate firms in Augusta.
Ehrin's Responsibilities With Ehrin, you will find a full-time, exceptional Realtor who is dedicated to serving her clients and greater Augusta! She believes in exceeding the standard, a hard work ethic, and integrity. She is committed to helping you meet your real estate goals and protect your best interests. She strives to excel in communication, customer care, and professionalistm.
Expert Guidance
Research the comps in your area & complete a competitive market analysis to determine the best list price or purchase of the your property. Suggest quality professionals, including attorneys, handymen and inspectors. Guide you in making informed decisions leading to a satisfactory sale or purchase. Present and respond to all offers in a timely manner. Negotiate the best price & terms available, always keeping your specific needs in mind.
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Responsiveness
Act in good faith at all times Adhere to your instructions & concerns Return calls & emails promptly Closely track dates & deadlines
Accounting
Track & receipt all earnest money deposits Receive and deliver all documents in a timely manner Review final settlement statements
Loyalty
You are my priority! Place your interest above all others Keep your personal information strictly confidential Ensure you are fully informed
Selling Your Property Each property has its own story. I am here to work with you to determine the value of your property and help you get it sold! When you're selling your property, here is what I will do for you: 1. Act as an expert guide - Selling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. Ehrin knows what's required in our market, helping you avoid delays and costly mistakes. 2. Offer objective information and opinions - Ehrin will look at your home with an unbiased eye, providing you with the information you need to enhance marketability and maximize price. Ehrin can also provide resources for potential buyers who have questions about local utilities, zoning, schools, contractors, and more. 3. Deliver property marketing power - I have an intense marketing plan to get your home SOLD. 4. Give you a sense of security - Risk is a fact of life. To minimize it, real estate agents follow protocols to ensure their own safety, as well as the safety and security of you and your property. 5. Stand in your corner during negotiations - There are many factors up for discussion in any real estate transaction. I am committed to looking at offers from your perspective, helping you navigate the fine points to ensure you're meeting your objectives. 6. Ensure up-to-date experience - Most people sell only a few homes in a lifetime, usually with quite a few years in between each sale. Even if you’ve sold a home before, laws and regulations change and I am up to date on all real estate knowledge. 7. Be your rock during emotional moments - A home is so much more than four walls and a roof. I understand that selling a home means saying goodbye to the place where cherished family memories were made. I am here to make the move easier!
SELLING IN
TEN STEPS 1
2
DISCOVERY & RESEARCH We will tour your home and give our insights on what will help your sale. We discuss the process and develop initial marketing strategies.
LISTING APPOINTMENT, PROPERTY CONDITION AND STAGING
6
7
We discuss the value of your home, property condition, staging, expectations of selling agent, sign documents and enter into contract. You're ready to list!
3
4
5
PRE-LAUNCH
8
All of our marketing materials are collected. From photography to lock boxes on your home, we make sure everything is prepared for launch day.
LAUNCH DAY
9
Consistent exposure of your home is spread across the marketing platforms. All scheduled events are completed until we reach a sales agreement.
OFFER ACCEPTED Once an offer has been made, we will review all terms and conditions and respond as needed.
INSPECTIONS Your buyer will probably hire an inspector to review your home. The inspector is likely to recommend repairs or upgrades and we will negotiate on your behalf.
LOAN COMMITMENT The buyer's loan is underwritten and appraisal is performed. All buyer's documentation is verified and we wait for approval.
CLOSING PREPARATION The lender's requirements have been met and the documents have been ordered. Closing has been scheduled. We will review the figures and the buyer has a final walk through of your home usually 24-48 hours prior to closing.
It's time! Your home's profile is posted online. A yard sign is placed on your property. Any and all marketing materials we've agreed upon will be rolled out.
BUYER PROSPECTING
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10
CLOSING The last step! Documents are signed, keys are exchanged and proceeds received. You may cancel your utilities and insurance, and your yard sign is removed from your property. We are there to help after the sale of your home - whenever you need us!
DISCOVERY & RESEARCH
4 FACTORS THAT AFFECT THE
e Saleability of Your Home
Price Point
Property Condition
Pricing your home for the current market is important for maximum exposure and ultimately, a satisfactory sale. - Factors that determine a property's value: location, design, amenities, competing properties, economic conditions. - Factors that have little or no influence: price the seller originally paid, and amount spent on improvements
The condition of your property will have a lot to do with the selling price and how quickly it will sell. If there are repairs needed, or if professional staging is required, we will be there to assist and offer guidance.
Market Conditions The real estate market is always fluctuating, and as your agent we will be able to discuss the pros and cons of listing during varied market conditions.
Market Exposure Our focus will be on what we're able to control market exposure and negotiating offers. We want to get the most qualified buyers into your home, in the least amount of time, and with minimal inconvenience. With a comprehensive marketing plan, your home will get noticed in any market.
LISTING APPOINTMENT, PROPERTY CONDITION AND STAGING We discuss the value of your home, property condition, staging, review the calendar of expectations, sign documents and enter into contract. You're ready to list!
MARKETING YOUR HOME My #1 goal is to get your home’s information to as many potential buyers as possible! Here are a few basics: Feature flyers and brochures will be placed in the home which will include as much information as possible for a buyer to make an educated decision. Items such as financing options, disclosure statements, and lists of upgrades and improvements that have been made to the property. Email Campaigns, which are emailed to all agents in the Board of Realtors (Over 2,000 active Realtors, brokers, and builders. Property entered into the MLS within 24 hours of receiving professional photos. Your home or lot will be placed on all Southeastern Real Estate Social Media Platforms to drive traffic. Including but not limited to Facebook, Instagram, and sent out to hundreds of sites through List HUB. Your home or lot will be placed on our inventory of homes, a collection of the properties we currently have. This cross marketing is just another way to get your home’s information to the masses. Property placed on company website: www.southeasternresidential.com Lockbox is placed on home for easy access. Print advertising submitted for various publications. Yard Sign will be installed. Visual Tour or photos of your property will be completed within the first 2 weeks and added to marketing material and websites. Open Houses are always optional, but if we host an open house, here are the basics: Qualified REALTOR will host the home on a given day and hours agreed upon.
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VISUAL MARKETING With Southeastern, the quality of pictures and other media are critical to market your property. We have access to the best tools and innovations in our market. PHOTOGRAPHY: Our professional photography partners use top notch equipment and techniques to produce stunning images for our clients. These techniques include, professional lighting, wide angle lenses, evening shots, virtual staging, and photo editing. A client can decided within 3 seconds if they want to preview your home, so it is crucial we make the right impression.
VIDEO: We provide our clients with video home tours that can be promoted on social media, and other platforms to better the consumer experience. The point of these videos is to bring the story of your property to life.
YOUR PROPERTY, BROUGHT TO LIFE: We have the technology to blow prospective buyers away with a 3D Showcase - an immersive online 3D experience that gives buyers a true sense of the property before ever seeing it in person. We have the capability to use this technology on your listing for qualified buyers.
PROPERTY CONDITION AND STAGING
You only get one chance to make a first impression. When real estate agents talk about staging your home, they're referring to a method of preparing a property for sale on the real estate marketplace. Staging is designed to showcase a home's best assets, impress buyers, and sell it quickly for the highest possible price. Home staging refers to preparing your home to sell so it appeals to the most potential buyers who will pay the highest possible price. Relative to the amount of time and money involved, staging may be one of the most lucrative projects you ever undertake. The living room, kitchen, bathrooms, bedrooms, and outdoor living spaces are all important areas to focus on when staging your home.
Home Staging Tips 1. Clean & declutter - A clean home shows potential buyers that you've taken good care of the property. 2. Depersonalize - Buyers need to be able to envision themselves in your home, so remove all the family photos, keepsakes, and refrigerator art. 3. Focus on Fresh - Make your home feel fresh and inviting. 4. Wallpaper, Paint, & Flooring - Painting your home with warm, neutral colors and cleaning your floors allow your home to look well maintained. 5. Lighting - Take advantage of your home's natural light. Open all curtains and blinds when showing your home. 6. Furniture - Make sure furniture is the right size for the room, and don't clutter a room with too much of it. 7. Exterior - The exterior and the entryway—which factor into the home's "curb appeal"—are important points of focus because they heavily impact a buyer's first impression. 8. Final Touches - Put fresh flowers in vases, let fresh air into the house for at least ten minutes beforehand so it isn't stuffy and light a few candles (soft and subtle fragrances only) makes your home warm and inviting.
Exterior:
Enhance your home's interior and exterior appeal Interior:
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Cleaning every room and removing clutter. This alone will make your house appear larger and brighter. Hiring a professional cleaning service every few weeks while the house is on the market. Removing items from kitchen counters and closets. Removing all personal photos from the walls, and patch the holes where they removed. Re-surfacing soiled or strongly colored walls with a neutral shade, such as offwhite or beige, and applying the same color scheme to carpets and flooring. Checking and repairing cracks, leaks and signs of dampness in the attic and basement. Repairing holes or damage to plaster, wallpaper, paint and tiles. Replacing broken or cracked window panes, molding or other woodwork.
Keeping the lawn manicured and watered regularly. Trimming hedges, weeding flower beds and pruning trees regularly. Checking the foundation, steps, walkways, walls and patios for cracks and crumbling. Inspecting doors and windows for peeling paint. Cleaning and aligning gutters. Inspecting and clearing the chimney. Repairing and replacing loose or damaged roof shingles. Repairing and repainting loose siding and caulking. Keeping walks neatly cleared of ice and snow in the winter. Adding colorful annuals near the front entrance in spring and summer. Re-sealing an asphalt driveway. Keeping your garage door closed. Applying a fresh coat of paint to the front door.
UNDER CONTRACT PROCESS
OFFER ACCEPTED
INSPECTION
APPRAISAL
Now that you've decided on an
One of the most crucial steps in
An appraisal will be required by
offer, it's time to start the under
buying a home is performing an
the lender if the buyer is
contract process. There are a few
inspection. The buyers elect to
obtaining a loan. After the
dates and deadlines to be aware of
do this if they choose. The
appraisal, we wait for the loan
- title deadline, due diligence,
buyer's agent will set up a day
conditions deadline for the buyer
inspection, appraisal, and loan
and time that works for you to
and are that much closer to the
conditions. The under contract
have the inspector perform a full
closing table.
process can normally take
inspection on your home. You
anywhere from 30-60 days.
will be asked to leave during this time. It should take anywhere from 1-4 hours depending on the size of your home. After inspection, the buyer's agent will send an inspection objection requesting specific repairs or replacements, if needed. At this time you can decide which items you agree to fix, repair or replace, if any. Remember, inspection items that affect health and safety are pertinent.
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CLOSING PREPARATION Once your home is on the market, it's very important to have information ready to go in case the buyer or lender requests it. Below is a list of items that buyers, lenders, and closing attorney might request during this phase of selling your home.
GATHER:
Manuals for appliances Receipts of work done to the home including all major & minor renovations All keys and garage door openers Surveys previously done A list of utility providers & average costs per month Alarm instructions
HOA COMMUNITIES: Check in with the HOA to see if there are any restrictions or policies when listing or buying the property. If you have any known info regarding assessments, certification letters or HOA covenants, please have those available for buyers.
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A FEW THINGS TO BRING TO CLOSING A valid government issued picture ID House keys Garage door opener(s) Mailbox and any other spare keys
SELLERS: CLOSING 101 THE CLOSING PROCESS FINALIZES THE SALE OF YOUR HOME AND MAKES EVERYTHING OFFICIAL. ALSO KNOWN
WHAT TO EXPECT The closing attorney will look over the purchase contract and identify what payments are owed and by whom/ prepare documents for the closing; conduct the closing/ make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any money due to you.
AS SETTLEMENT, THE CLOSING IS WHEN YOU GET PAID AND THE BUYER RECEIVES THE DEED TO YOUR HOME.
YOUR COST Sellers commonly pay the following at closing: Mortgage balance and prepayment penalties, if applicable Other claims against your property, such as current or past due unpaid property taxes Unpaid special assessments on your property Real estate commission Title insurance policy Home warranty, if applicable Survey, if applicable
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AFTER CLOSING, MAKE SURE YOU KEEP THE FOLLOWING FOR TAX PURPOSES Copies of all closing documents All home improvement receipts on the home you sold
RELOCATION
Southeastern is proud of our relocation department that positions us as a leader in bringing in clients to and from the Augusta and Charleston markets. We strive to be a resource for companies of all sizes as they relocate employees. We partner with companies as they sell the job to the employee and we sell the area. Our relocation trained agents are proven professionals who have boundless area knowledge and provide a premier experience to ensure the smoothest transition to their clients. We are the conduit to place the most professional, well trained agents with clients who may be downsizing, moving to a senior living center, upsizing, or moving for a job opportunity. We have partner brokers all around the world.. we can help you move ANYWHERE! We are members of the following global relocation organizations: - Worldwide Employee Relocation Council (WERC) - Relocation Directors Council (RDC) - Military Referrals
e THANK YOU FOR CHOOSING EHRIN TO HELP YOU SELL YOUR HOME!