SDDC Brand Style Guide - Current Edition

SOUTH DERBYSHIRE DISTRICT COUNCIL

BRAND STYLE GUIDE

CONTENTS Introduction..........................................................................3 Our Brand identity..............................................................4 Our Logo..............................................................................5 Our Colours.........................................................................6 Our Fonts.............................................................................7 Voice and Tone...................................................................9 Do’s and Don’ts.................................................................10

Introduction This guide provides all the essential information you need to ensure our brand identity is consistent and clear across all forms of our communications.

This consistency helps our customers become more familiar and trusting of us, which helps to improve brand awareness and our professional image. It also helps to reduce errors, make documents easier to access and read and ensure that services can collaborate efficiently and harmoniously.

We welcome your creativity, but please ensure your work complies with the requirements of this branding guide.

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Brand Identity Our brand identity includes our logo, colours and fonts.

This guide is for anyone who creates materials using our brand. It will tell you step-by-step how to use our brand correctly.

Our Vision Our vision for the next four years is to work together to shape our environment, drive our economy and support our communities.

Our Values ACCOUNTABILITY: taking ownership of the service that we deliver BEING RESPONSIVE: we have a ‘can do’ attitude and respond to the needs of others quickly, positively and appropriately EXCELLENCE: we deliver our services to the highest possible standards FAIRNESS: offering equal opportunities for all INNOVATIVE: looking for new solutions RESPECT: we value and listen to each other WORKING TOGETHER: working as a team to serve our residents

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Our Logo We use the Council crest and the wording that accompanies it. Copies of the crest in various approved formats are available in the Communications and Engagement Hub on Connect.

This guidance provides information on the correct use of the logo.

Correct use of the logo

Body Text

Cc

ABCDEFGHIJKLMNOPQRST UVWXYZ1234567890#@!~{}

Do not change the colours of the crest and always ensure you have a good area of blank space around it. If you’re not sure about using the crest, please contact the Communications and Engagement Team - Communications@southderbyshire.gov.uk

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Our Brand Colours Our Crest Colours

Deep Violet

Hex: #2d0054

Sheen Green Hex: #99cc00

Palm Leaf

Hex: #6b953a

Quick Silver Hex: #a6a6a6

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Fonts We use Arial Nova fonts for readability and elegance to enhance brand identity across all communication channels.

Arial Nova

Arial Nova

Header Text

Body Text

AaBb Cc

Light Regular Bold

ABCDEFGHIJKLMNOPQRST UVWXYZ1234567890#@!~{}

AaBb Cc

Light Regular Bold

ABCDEFGHIJKLMNOPQRST UVWXYZ1234567890#@!~{} 7

Fonts Arial Nova Condensed

Arial Nova Condensed Body Text

Header Text

AaBb Cc

Light Regular Bold

ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890#@!~{}

AaBb Cc

Light Regular Bold

ABCDEFGHIJKLMNOPQRSTUVW XYZ1234567890#@!~{} 8

Our tone and voice Our brand voice combines professionalism 1. and friendliness to prioritise exceptional customer service.

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Our tone and voice should be adaptable depending on different contexts and 1. audiences.

Informative and Educational Encouraging and Empathetic Responsible and Customer focused 9

Do’s

Use Official Colour Palette

Follow Imagery Style

Ensure you use the brand's

Use photography and illustrations that

specified colours in all assets.

match the brand's aesthetic.

Typography Consistency

Consistent Messaging

Use the specified fonts and styles in the brand

Ensure the message delivered is

guidelines for all written communications.

aligned with our Corporate values.

Formatting for numbers When writing numbers in text, please use words for numbers up and including ten and then numbers from 11 onwards.

Don’ts Modify the Logo

Inappropriate Colour Usage

Do not alter, distort, or change the

Avoid using unauthorised colours

logo colours without permission.

for brand representation.

Misuse Design Elements

Conflicting Messages

Refrain from using brand graphic

Avoid communications that

elements inconsistent with the

contradict or obscure our brand

guidelines.

message.

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Contact Us Please get in touch with the Communications Team if you need any support with using our branding.

Email us Communications@southderbyshire.gov.uk

Visit Connect Visit the Communications and Engagement Hub on Connect for user guides, branding templates and other information.

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