South County Magazine May/June 2012

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Cover Feature: Paradise Automotive Group

The Importance of Being "Bankable" 10 Spotlight On: Beacon Bay Carpet 12 Cover: Paradise Automotive Group 14 Medicare Advantage Plan Networks 16 Business Showcase: REUSE Jeans 18 Spotlight On: Preferred Kitchen and Bath 20 Best Baked Goods in the Business: Donna B's Bakery 22

Business Showcase: Dial One Windows 24 Spotlight On: Laguna Niguel Auto 26 In Pursuit of the Perfect Cut: Victoria Vannini 28 Giving Back in South County 30 Californians for the Cure: Prop 29 32 Giving Back in South County 34 News and Notes 40 Casanova Ristorante and Cocktail Lounge 42 MAY / JUNE

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ADVERTISER TESTIMONIALS "I keep hearing that print media is going away, but I can't find any evidence of that based on my experience in advertising with South County Magazine. For my business, it's been phenomenal - every time the magazine goes out, I consistently receive calls that have resulted in a steady stream of new clients. I couldn't be happier with my placement and encourage other local business owners looking for avenues to increase their customer base to look no further than South County Magazine." Candice Lopez, owner, Call in the Crew "We have been involved with South County Magazine since its first edition in January 2011. Monaco Jewelers was featured as the cover of the inaugural issue and we are still receiving positive feedback from customers - new and existing - who remember seeing our showcase. Additionally, we are very happy with our advertising relationship with South County Magazine and look forward many years of mutual success and continued growth" - Ron Pashaian, Monaco Jewelers, San Juan Capistrano "I've been using media advertising for 5 years. I'm used to having to wait a few months for any phone calls when I start in a new publication. I was so pleasantly surprised when my phone started ringing from the very FIRST ad that I placed with South County Magazine. Jody really has done a great job for me."

- Stephanie Frisch, Insurance 101 Hidden in a historic district, I wondered how anyone would find us. Of course, there's nothing like word-of-mouth, but when we decided to advertise, I felt that South County Magazine was a good fit since it highlights all the best things to see and do in the OC. Sure enough, we began hearing from our visitors that they saw us in the magazine and decided to check out our zoo. South County Magazine is certainly something to crow about!" - Carolyn Franks, owner ZOOMARS Petting Zoo, San Juan Capistrano "Simply put, advertising in South County Magazine works. My participation has resulted in new customers and the process couldn't have been easier. Not only did the magazine offer design services at no charge, they created a great ad without needing much input from me because they took the time to really understand my business. The resulting ad does a great job of getting my 'message' out - I'm very pleased."

- Betty Darroch, Mission Viejo Wigs, Mission Viejo "What a great magazine!!!!! With all the advertising I have done for Salon Bamboo over the last seven years, I love the response I have gotten from South County Magazine.

Whether you are a new business or existing ... It's great when your customers notice your advertising!" - Jamie Springer, Owner of Salon Bamboo and Del Mar Beauty Supply, San Clemente “I really appreciate the help and support offered by Jody and her staff. Together we came up with not only a successful ad and editorial, but have generated enough business to increase our staff size. In the current state of the economy, it’s one thing to survive but thanks to South County Magazine we are thriving.”

- Candice Loren, C. Loren Studios, Dana Point “I know when South County Magazine goes out into circulation because our phone starts ringing. We love it!” - Scott E. West, D.D.S.

“The same afternoon the publication went out into circulation, I received a call and signed on a new customer. The magazine looks great and allows me to target specific areas that we haven’t had much exposure into previously. We look forward to a long and prosperous relationship with South County Magazine.”

– Mike Dougherty, Pacific Water Solutions, San Clemente "My advertising placement in South County Magazine has already made a difference in my business. I am able to reach a large number of potential clients.

The editorial opportunity was a great way to introduce The Worth Collection to my target audience in a way that allowed me to share my 'story' and showcase my services."

- Lesley Boyer, The Worth Collection, San Clemente MAY / JUNE

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May / June 2012 Publisher Community Publications LLC. Editor Jody Robinson (714) 596-6611 jody@southcountymag.com Art Director David Perez Editorial Assistant Chelsea Murphy Account Executives Anthony Arcurio Michael Cupic Marlo Morrison Lorn Walberg Distribution Managers Rolando Ruiz David Starr Advertising Inquiries (714) 469-3495 Editorial Contributors Stephanie Frisch Barbara Kimler Candice Koontz Betsy Sanz Larry Thomas Contributing Photographer

Cover Image by Anthony Holguin, Raymond Photography www.raymondphotography.com

South County Magazine serves the communities of San Clemente, San Juan Capistrano, Dana Point, Laguna Niguel and Aliso Viejo We will strive to continually improve with each edition and welcome feedback from our readers. For questions or comments, please e-mail the editor at jody@southcountymag.com

Peggy Baldwin-Butler Villa Ford’s Dealer Principal and C.I.O. (Chief Inspirational Officer)

Peggy Baldwin-Butler Family Owned & Operated for 42 Years • Located off the 55 near the 91

ne of the frustrating things about being a banker is not being able to approve a loan for a customer because they have adopted a strategy that minimizes their taxes without considering the affect on their borrowing power.

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Borrowing power is important to the long term financial health of any business. Why; because it is the second most important source of new capital for small businesses. The three top sources of new capital for small businesses are owner’s equity (33%), bank loans (20%), and trade credit (15%), according to Professor Ken Carow of Indiana University.

If your company is growing, you need working capital to fuel that growth. To be “bankable” you need to show strong net income and net operating income (EBITDA) over several years. The bank needs to see that your company has the ability to service the debt.

While banks appreciate a company’s future plans evidenced by budgets and business plans, lending decisions are made by reviewing financial history (tax returns and financial statements). Generally, banks will look at three years of history for larger loans.

Working with an accountant is important in balancing tax considerations with bankability. The accountant can help

The Importance of Being “Bankable”

by C. Lawrence “Larry” Thomas

Working with an accountant is important in balancing tax considerations with bankability. The accountant can help with explaining the differences between the tax returns and the financial statements. with explaining the differences between the tax returns and the financial statements.

Further, the accountant should prepare compiled or reviewed financial statements each year, to further enhance bankability. Just submitting QuickBooks reports will cause the bank to focus on tax returns which usually do not show as favorable a picture.

Building a relationship with the right banker is another key to bankability. Look into the lending policies of the bank before making a deposit commitment. Show the banker financial statementsand share your plans. Ask how the bank can help you. You may be surprised at all the tools the bank can offer you.

Once the relationship is established, meet reg-

ularly with the banker. Keeping up to date is important.

When the time comes for a line of credit or term loan, your banker will assist you in selecting the right loan to meet your needs. Many companies wind up with the wrong type of financing which can be counter productive for your business. Matching the loan purpose with the correct type of loan is critical. For example, using a shortterm line of credit for a long-term purpose can put unnecessary pressure on cash flow. A term loan, in this case, would be more appropriate and helpful to you.

A growing business needs an attorney, an accountant, a insurance broker, and, of course, a banker on its team. Improving the company’s bankability can contribute greatly to its long-term financial health.

Larry Thomas is the First Vice President and South County Regional Manager of Independence Bank. Independence Bank serves communities throughout Orange County, with regional offices in Newport Beach, Fountain Valley, San Juan Capistrano and Tustin and is a member of the FDIC. For more information on Independence Bank, please go to www.Independence-Bank.net or call (888) 414-0500. Contact Larry direct at (949) 373-1578 MAY / JUNE

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SPOTLIGHT ON:

Beacon Carpet Cleaning Because they understand that “flooring is one of the largest purchases a person makes for their home,” Beacon Carpet Cleaning specializes in helping its customers get the maximum value from their carpet, oriental and specialty rugs, upholstery, natural stone, and tile and grout with multiple cleaning methods designed to ensure that the flooring is maintained according to the manufacturer’s warranty.

“We recently doubled the size of our area rug cleaning facility so that we now have one of Orange County’s only full-immersion area rug pools,” says Ken. “This allows us to get complete odor removal from urine-damaged rugs. We also added the latest pre-agitation equipment and a custom drying board to discourage shape distortion in specialty rugs.” or Ken and Linda Rogers, their Laguna Niguel-based business - Beacon Carpet Cleaning – started with a dream (of operating a business together), a vision (to create a cleaning and restoration company that people can trust to have the highest education, the best equipment, the most knowledgeable staff and the highest level or professionalism) and a commitment to building long-term relationships with their customers.

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Twenty-four years later, the couple has clearly succeeded – as evidenced by the long list of satisfied customers and word-ofmouth referrals that have helped grow the family-run operation.

In the past year, Beacon Carpet Cleaning has also added a green line of carpet cleaning that is non-toxic, biodegradable, leaves no soil-attracting residue and is certified to be superior in cleaning for synthetic or wool fibers.

“We offer a 100% guarantee that if any spots reappear, we will gladly come back out and re-treat that area within a month of the cleaning,” says Ken. “If you are still unimpressed, we will refund the cost of our cleaning. Our goal is for you to have the most outstanding service experience ever!”

“Mention South County Magazine and it will be our pleasure to give you 100 square feet of any service completely FREE.”

Connect with Ken and Linda by calling (949) 496-6079 or visit www.beaconcarpetcleaning.com

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Paradise Automotive Group

A luxury pre-owned vehicle dealership that (refreshingly) tells it like it is. by Betsy Sanz

photography by Anthony Holquin, Raymond Photography

t’s always easy to tell a Bostonian. The accent, the big personality, the dry sense of humor can be amusing – even alarming – for we sensitive Southern Californians. But the Bostonian’s tendency to tell it like it is can be more than valuable in certain situations… say, for instance, when buying a car.

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Meet John Paradise, a Boston transplant who fourteen years ago brought little more than his young family and his interest in cars to San Clemente, just to give life in the snowless part of the country a try. “A try” turned into “a home” when John started to fully appreciate the passion that Orange County residents felt for luxury automobiles. One car at a time, John found good deals and passed hassle-free savings on to a select clientele. Today, Paradise Automotive Group is a full-sized dealership with a staff of ten, specializing in previously owned luxury vehicles and personalized, individual service.

“These days, clients are so well educated and aware of what is available for how much, we don’t get into the hassle of backand-forth haggling over price,” says John, who far prefers the tell-it-like-it-is tack. “We price the car correctly and fairly, then focus on making it a good experience for our customer.”

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It’s the Paradise Automotive service-first approach that inspires the trust that has kept clients coming back year after year, car after car.

Many families are on their ninth and tenth cars purchased through Paradise Automotive, having met John fourteen years ago and deciding that they didn’t want to purchase anywhere else. It’s that same professionalism and no-nonsense pricing that have earned John and his staff a niche in servicing professional athletes in the NHL, NBA and MLB, many of whom fly in from all over the U.S. and Canada to pick up their car from Paradise Automotive. Since John and his team make a priority of thoroughly and accurately demonstrating the car via internet, emai and phone, many times a client will arrive to pick up their already-purchased car, and it’s the first time they’ve seen it in person.

Now, that’s trust.

As an extension of their commitment to zero hassle, Paradise Automotive Group also provides full-service maintenance on site, so customers can conceivably stay with one trusted entity for the life of their car. With ASE-certified technicians for all makes and models, Paradise’s unequivocal goal is to make you a customer for life.

This Spring marks one year that Paradise Automotive has been in its current location, a welcoming facility in San Juan Capistrano right off the 5 Freeway. They will be celebrating with customer appreciation events as well as special offers, so If you’re in the market for a new-to-you vehicle with style, make a point of checking their website for news. Or simply stop in to meet John and get a look at his collection of memorabilia from across professional sports (especially from the Anaheim Ducks, who have made John and Paradise Automotive team favorites).

Since John and his team make a priority of thoroughly and accurately demonstrating the car via internet, email and phone, many times a client will arrive to pick up their already-purchased car, and it’s the first time they’ve seen it in person. Now, that’s trust.

Connect with John Paradise and Paradise Automotive Group by calling (949) 347-2522, and by checking their wide selection of affordably priced, quality pre-owned luxury vehicles at www.jparadise.com MAY / JUNE

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Understand that whether you're part of a MAPD plan or not, a heart specialist (for example) will not see you without a referral from your primary care-family physician, or some other similar type of doctor. Why? They're busy! They just don't have the time to see every patient that THINKS they need to talk to them about their recent concerns. Specialists USE primary care physicians as a screening process. Referrals are also now done entirely electronically. Most referrals done in a MAPD plan happen immediately and automatically. I like to tell people 48 hours however to anticipate any unforeseen circumstances.

If you're not participating in a network that has a streamlined, automated process, it can take MUCH longer for referrals.

Medicare Advantage Plan Networks

by Stephanie Frisch any people have antiquated ideas about how a medical network functions in modern day Medicare Advantage-Prescription Drug plans. (For the rest of this article to be referred to as: MAPD)

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First off; let's define what a "Network" is.

A network is an association of physicians in private practice along with hospitals, labs and urgent care centers. These types of networks, even though they are referred to as an "HMO" are very different from the Kaiser/HMO structure. The MADP networks deal with independent, private-practice physicians that are part of a coordinated network that works together to promote excellence in patient care. There are some really big networks here in Orange County. Most people that live in South Orange County would want to go to Hoag, Mission or Saddleback hospitals. All of these hospitals participate in MAPD networks.

When I sit down with someone who is activating their Medicare Part B option for the first time (such as turning 65 or retiring) or looking to enroll in an Advantage plan during the Annual Election Period in the Fall, the first thing I ask is who their primary care physician is. The majority of the time their physician is already participating in a few Medicare Advantage plan networks. (Such as Monarch, MemorialCare (Formally Bristol Park), Greater Newport Physicians...just to name a few).

Many are concerned that their doctors will be upset if they go to a MAPD plan, as if they will be "cheating" their doctor out of something. That is simply not the case. To quote one of the doctors that I work with, "As it turns out, the Medicare HMO capitation is often better for the physician than the fee for service reimbursement".....Capitation means the doctor gets paid MONTHLY when you enroll in a MAPD plan and have them listed as your primary care physician. This happens whether they see you or not! If you are on a supplemental plan with Original Medicare or just Original Medicare, they ONLY get paid when they see you! So for most doctors, a balanced "book of business (patients)" makes a lot of sense for them economically.

The second concern I hear about from people is: THE REFERRAL PROCESS.

The third concern is: COVERAGE OUT OF AREA. Yes, you are unable to schedule routine doctor visits, specialist appointments or surgeries with doctors that don't participate in your network and aren't local. But if you're on vacation and you need to go to an urgent care anywhere in the U.S., you're covered! You'll pay a co-pay of about $30 and any RX's that you unexpectedly need should be covered also. If you are suddenly in need of hospitalization you are covered anywhere is the U.S. as well. (Provided you enter the hospital through the Emergency Room.) Again, you'll have a small co-pay amount that is usually under $100. Most MAPD plans also cover INTERNATIONALLY and are unlimited in benefits (you are just responsible for the emergency room co-pay). If you were on a Medicare supplemental plan however, you're limited to being covered just 80% and the insurance company will only pay up to $50,000.

This is just a brief overview on how a MAPD network is structured. My goal is to help people understand this important information and the Medicare process better. If you'd like to learn more, please feel free to contact me for a complimentary consultation for you or a loved one.

Stephanie Frisch is the owner of Insurance 101 and is an independent insurance broker dedicated to helping others make "educated decisions" about their insurance choices when it comes to Medicare options, health insurance, life insurance, long-term care planning and annuities.

For answers to your questions or an in-home, no-fee consultation call (949) 351-2443 MAY / JUNE

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Clothes with a Conscience: REUSE Jeans

by Jody Robinson

arly in my writing career, I had the opportunity to interview many successful entrepreneurs for an OCbased regional business/lifestyle publication. While the scope of the featured businesses was diverse, the owner/operators all shared an unerring passion for their profession and a common belief that “if you love what you do, the money will follow.”

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It didn’t take long after meeting George Powell, founder of the Laguna Beach-based REUSE Jeans (R.E.U.S.E. – Recycle. Environment. U. Save. Earth) for me to discover that he was obviously cut from the same cloth (pun intended).

Even with eco-friendly practices in place, George knew that his concept wouldn’t translate to sales unless his company turned out great-fitting, fashion-forward designs. Enter seasoned technical and merchant designer Mandie Slayman. Mandie developed the line and her designs were a hit with customers from the start.

“The distinctive shape of our line is a form-fitting rise, defined by subtle, but deliberate detailing,” says Mandie. “REUSE offers jeans for both men and women in a mix of washes, colors and cuts – from skinny to bell bottoms (and at $95 a pair for women and $125 for men, designer denim is far more affordable than its less eco-friendly counterparts). Our entire collection of jeans, jackets, tops, skirts and shorts are all created from 80% recycled materials.”

With years of experience in premium denim fabrication and a firm conviction that environmental awareness can coexist with fashion, George set about turning the garment industry on its axis. With key contacts in textile mills overseas, George and his Chinese counterparts have redefined the processes that go into manufacturing denim apparel – starting by focusing on the tons of discarded scrap denim that resulted after patterns REUSE Jeans are currently available at over were cut.

450 retail locations across the country. But Toward that end, the company developed a means to “rework the scraps of raw material” lucky for those of us who live in South County, with newly engineered machinery capable of a “soft opening of yarns,” allowing denim the company’s flagship store is just a stone’s throw away. scraps to be cleaned, shredded and spun into new yarn.

Visit REUSE Jeans on South Coast Highway in “It seems like once I began down this path, everything came together to give rise to this Laguna Beach. Customers who mention venture,” he says. “While getting a haircut in Hong Kong, I read an article about the world’s South County Magazine will receive a FREE water shortages. Cotton is an inherently ‘thirsty” fabric – it takes a staggering 3,200 gal$50 Gift Card toward the purchase of any lons of water to manufacture a single pair of jeans. full-priced merchandise.

The same story applies to the dyes used to color the years – once the yarns were “bathed,” Not only is that a screaming deal – but you can the dye was literally poured down the drain. George’s processes allow for 80% of the literally “step into a smaller carbon footprint water and 90% of the dye typically used in manufacturing to be recycled. one leg at a time.”

REUSE Jeans 1020 South Coast Hwy. • Laguna Beach • 949.715.0473 • www.reusejeans.com MAY / JUNE

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Mission Grill Opens!

A remodel of the old Pedro's Tacos restaurant across from the Mission in San Juan Capistrano reveals a fast-casual restaurant concept, more seating and a new menu including traditional Mexican fare, burgers, sandwiches and salads. For more info, call (949) 240.8055 or visit www.missiongrillrescue.com

Dancing for a Cause The San Clemente Sunrise Rotary Club presents "Dancing for a Cause," a friendly dancing competition between local non-profit groups to raise money for their causes. Based on the hit TV show, "Dancing with the Stars," the semiformal event will take place at The Hills Hotel on Friday, May 18. For more info, call Meryvn Laurie at (949) 584-4579.

San Juan Summer Nites Concert Series Historic Town Center Park 31852 El Camino Real 6 p.m. – 8 p.m.

Third Wednesday of each month: June 20, July 18, August 15 and September 21 Attendance is Free The concert offers live music, dancing, a youth activity area where kids can hang out, a expo where local businesses are able to network with the community, great food that can be purchased from the local restaurants on site and a beer and wine wagon.

For more info (949) 493–5911.

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Different by Design Preferred Kitchen and Bath’s “back to basics” business philosophy helps company thrive in today’s challenging economy

by Jody Robinson ou can get anything you want in life if you'll just help enough other people get what they want." - Zig Ziglar, author and motivational speaker

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This is the underlying philosophy upon which David and Julie Allen built their Lake Forest-based business. At Preferred Kitchen and Bath, the Allens and their team “think like homeowners” asking themselves "Knowing what we know, what would we do if we were spending our own hard earned money on this project?" and "If we were the client, what would we want to know and how would we want to be treated?"

placent regarding the way they served homeowners. We believed we could do better, which would improve people's remodeling experience and provide us a good living.”

So far, the couple’s concept seems to have served them well. Their full service interior design and remodeling firm, specializing in kitchen and bathroom remodels, has not only survived, but thrived in today’s challenging economic climate.

“We don't think like contractors or salespeople even though we are both,” says David. “It starts with the attitude of the owners, which becomes the company culture and inevitably guides the day to day actions. We have attracted to our small firm a wonderful family of designers and craftsmen which in turn help our clients imagine what they want and then make it a reality. Are we perfect? Hardly, but you don't need to be perfect to be "Best in Show.”

In 2003, David and his wife Julie saw an opportunity to bring their interests and skills together in interior design and renovation. David brought over 40 years of experience in construction to the business, while his wife had worked for years in clothing design and manufacturing.

“We believed the Orange County market was ready for a remodeling company that thought and behaved differently,” says David. “Many companies had operated here for a long time and had become com-

“As you work with us you will see that we are committed to helping you get what will make you happy and not just selling you a bunch of stuff to make a buck,” says David. “We have invested extensively in computers, software and displays so that you can get as clear a picture as possible what your kitchen or bath will look like before you spend one red cent.”

David and his team of professionals understand that when you decide to remodel your kitchen or bathroom, you are paying for more than just cabinets, counters, and fixtures. You are paying for designing, planning, scheduling, communicating and installing - a total remodeling experience culminating in a rewarding outcome or finished product.

Happy customers like Troy and Jill DeCamp of Mission Viejo attest to the “Preferred” experience by saying that "Preferred Kitchen & Bath certainly was the right choice for us. Right on schedule, right on budget. We had beautiful new kitchen cabinets and granite countertops installed in 7 days and the cost was only $2,800 more than the re-facing bids we had gotten. We couldn't be more pleased and recommend Preferred Kitchen & Bath to all our friends."

Are you dreaming of a beautiful kitchen or bath remodel that fits your budget and lifestyle? Experience the personal attention and professional service of the Preferred Kitchen & Bath team by calling 949.830.6300, stopping by their showroom at 22600 Lambert St., Bldg.A, Suite 709 in Lake Forest or visiting www.preferredkitchenandbath.com MAY / JUNE

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Donna started out small, giving out samples at local nail and hair salons. Before long, she was so busy that she was forced to rent a space at a local bakery to fulfill orders. Not long after that, she bought the bakery and the rest as

Donna B’s Bakery: The Best Baked Goods in the Business

they say “is history.”

Donna's business may have started with her signature cookie dough, but today, Donna B's Bakery also turns out one-of-akind seasonal cakes, special occasion cakes, beautiful wedding cakes, "new home cookie boxes," care packages and sweet treats for virtually every imaginable event.

Donna and her staff do cookie dough fundraising for local schools, churches, organizations and “anybody who has an entrepreneurial spirit who might need to make money.”

Donna B's Bakery is about to celebrate 19 years in business this summer and I can’t believe I only discovered it last year.

“I believe our business is different then other bakeries because I love to help fund raise our cookie dough and cookies,” says Donna.

“I love to see people succeed by teaching them how they can raise money for their causes with our products. I believe what goes

by Jody Robinson around comes around. When you give, it comes back to you tenfold.

I don't worry about being a millionaire on paper, but I would rather amed for its founder, be a millionaire in my heart.”

Donna Bielke Billman, the Laguna Niguel- In terms of growing a successful venture, Donna agrees that while based operation turns having the extra money on hand would be nice, everything good out what is arguably comes in its own time. among THE best gourmet cookies, cookie dough, custom “I think most businesses think that they should be making tons of cakes, wedding cakes and yummy money right away. I have tried to stay being a debt-free bakery. I desserts in South County. try not to overspend and keep within my means,” she says. “I really want to expand to more cookie dough fundraising. I believe now I just brought an assortment of her after being in business as many years as I have, I could possibly cookies home a few days ago and it franchise Donna B’s Bakery. I also think I am ready to go into the was all I could do to keep my kids grocery stores and go nationwide into specialty stores.” (and my husband for that matter) from eating them all in one sitting. But for now, I have to say I’m pretty happy Donna B’s is so easily accessible for They are so good, it’s not surpris- those of us lucky enough to live in South OC. ing to find out that Donna’s entire business model started with her Mention South County Magazine for the foldough. As a single mother in 1987, Donna sold her cookie dough lowing specials: Buy Six Cookies, Get Six once a month to fellow employees in order to earn extra money to Free!; $5 Off a Tub of Cookie Dough; and 10% pay the bills.

Off Any Cake Order.

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Connect with Donna by visiting the bakery at 26022 Cape Drive, Suite B in Laguna Niguel, by calling 949.367.0100 or by visiting www.donnab.com MAY / JUNE

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Customer service, quality workmanship:

Dial One Windows

by Jody Robinson

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“Our showroom is actually a design center where customers can browse at their leisure and get ideas and inspiration,” he says. “We are the exclusive source for Renewal by Andersen windows and doors, made by the replacement division of Andersen Corporation, a 109-year-old industry leader.”

“The product we offer is customer service,” says Charlie Gindele, president and founder of the Laguna Hills-based business. “We are a customer-focused business and are always striving to deliver a great customer experience. Residential window and door replacement just happens to be the method by which we deliver our customer service.”

According to Charlie, another defining characteristic that distinguishes Dial One Windows from the competition is its “complete turnkey experience, including opening modifications, its own inhouse door shop, wood working shop and paint shop” so that it truly is a “one stop” experience for the customer.

Some entrepreneurs achieve success by seeking out opportunities within their particular areas of expertise. For others, opportunities present themselves in a seemingly natural progression of growth through experience.

Charlie also attributes his company’s success to “being able to attract and retain quality people in all phases of our business, from sales and installation to administration – individuals who share our philosophy and desire to deliver excellent customer service.

Charlie has apparently capitalized on both. The Philadelphia native started working for his father in the industry at the age of 10. He learned the trade and honed his skills every weekend and during summer vacations through high school.

The then-fledgling entrepreneur started his own operation while attending college. After graduation, Charlie “went into the business full-time, eventually working and traveling extensively while in the employ of a large building products manufacturer. Southern California was a frequent destination and it wasn’t long before he “fell in love with Orange County.”

Another source of pride for Charlie is his company's commitment to "never lowering our standards despite other companies that come and go who focus mainly on offering low prices without any regard to the quality of the products or service they offer. They take advantage of uninformed consumers." As a testament to Dial One's unwavering and relentless pursuit of high quality and customer service, this past January they were awarded the Renewal

by Andersen ”Best of the Best“ award...given annually to only three locations across the country that demonstrate outstanding homeowner satisfaction scores, operational excellence, leadership, sales growth and giving back to the communities that they work in.

In 1983, Charlie resigned from his corporate job and headed west.

The following year, he set up shop in Santa Ana and grew the operation in that location for over a decade. In 1996, the company opened a small showroom off Alicia Parkway in Laguna Hills. Seven years later, Dial One Windows had outgrown the small space and relocated again – this time to its current corporate offices and nearby 6,500-square-foot showroom.

“We have our niche in the market,” says Charlie, a “hands on” owner who personally meets with every customer. “We don’t try to be all things to all people. We offer premium products with lots of features and options professionally installed. We are satisfied just working within Orange County and we don’t plan on expanding geographically anytime soon. We’ll add products that complement our current offerings as opportunities arise.”

fter nearly 30 years in operation, Dial One Windows/Renewal

by Andersen of Orange County’s success can be credited to its unwavering commitment to customer service and quality workmanship.

Connect with Charlie and his team by visiting their showroom at 23052 Lake Forest Drive in Laguna Hills (Mon-Fri 10 a.m. – 6 p.m., Sat 10 a.m. – 5 p.m., Sun 12 noon – 4 p.m.), by calling 888.837.7241 or visit www.dialonewindows.com License No. 523043 MAY / JUNE

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SPOTLIGHT ON:

Laguna Niguel Auto Center

by Jody Robinson Sergio brought to the already well-respected operation, it is perhaps more importantly the work ethic, fair pricing and honesty – traits he shares with the previous ownership – to which Sergio can credit his continued success.

n these challenging economic times, it’s great to hear success stories of businesses that are not only surviving, but thriving. Such is the case of Laguna Niguel Auto Center. A fixture in the South County automotive industry for over 42 years, Laguna Niguel Auto Center specializes in all aspects of automotive work – from regularly scheduled maintenance to heavy engine and transmission repairs on all makes and models of vehicles.

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Its current owner Sergio Turcutto worked with the previous owner and founder Luis Sanchez for several years prior to Sanchez’ retirement so the transition proved to be a smooth one. In addition to the managerial skills, business knowledge and educational background in the automotive industry that

“I believe what sets Laguna Niguel Auto Center apart from the competition is the added value we give to our customers,” says Sergio. “Our lounge is equipped with TV, movies, coffee and tea bar, computer and WiFi – conveniences put in place with the customer in mind. Additionally, we have a fleet of loaner vehicles that customers can use completely free of charge while their car is in the shop. If free loaners are not available, car rentals are at a highly discounted price are also ready for customer‘s convenience. Delivery is also available upon requests as well as early bird / night owl (after hours) vehicle drop off. With every service and/or repair Laguna Niguel Auto Center also washes vehicles with d-ionized water leaving your vehicle without any spots on the paint. But above all, the personalized customer service given by our highly-trained, well-educated and courteous staff sets Laguna Niguel Auto Center apart from any and all competition.”

To this, I can personally attest … My husband has had his car worked on by Sergio and his team and everything Sergio says above has been our experience of Laguna Niguel Auto Center – excellent work, unparalleled customer service and fair pricing. Thanks Sergio!

To connect with Sergio, call (949) 582-2191, stop by 24062 Cape Drive in Laguna Niguel or visit www.niguelauto.com

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SPOTLIGHT ON:

Stylist

Victoria Vannini “I want to stay current with color trends, foil placement, new haircutting techniques and strategies,” says Victoria, who sees her education as a hair stylist as ongoing. “The industry is currently on the cusp of using ammonia-free color. I want to give my clients the newest and best products that are on the market that will keep their hair in BEAUTIFUL condition. Schwartzkopf's new color line 'Essensity' will do just that with 100% coverage without ammonia, odor, preservatives or alcohol! Also, all my highlights are done WITHOUT bleach!! Using Scrupples oil-based highlighing system ensures the quality of your hair stays intact."

In Pursuit of the Perfect Cut & Color "Whatever your hair needs, I desire and appreciate the opportunity to make your hair dreams come true.”

Some people are born great; some people create their own greatness.

For Victoria Vannini, creating with hair and giving her clients a style that reflects their personality and ‘true self ’ is more than just a “cut and color.”

With over 12 years of experience with innovative color, corrective color and highlights, lowlights and glazing, Victoria is an awardwinning colorist who prides herself in helping her clients "recharge" their hair with vibrant, pure color and luscious shine - all the beautiful hues with none of the harmful ingredients.“I've seen to many clients come in with over processed hair, in need of an 'In Salon' protein treatment to restore their damaged hair."

“Every hairstyle has to be approached differently and requires thought. Just because a style works for Jennifer Aniston doesn’t mean it will work for every client’s hair texture and facial structure. Everyone is unique and it’s important to take the time to feel the hair to see how it moves, determine the best, most complementary hues and utilize top-of-the-line products that will enhance and strengthen the hair without any of the damaging ingredients."

“It begins with the consultation,” says Victoria. “I want to know about your lifestyle and career. [About] the hair products and tools you use. This is essential in evaluating the condition and texture of your hair and helps us to come to a place that is realistic - at the beginning and where we want to go for the future.”

Education is an important element to Victoria’s career.

After graduating from cosmetology school, Victoria continued at the Vidal Sassoon Academy in Los Angeles. While apprenticing at the Carlton Hair Salon at Crystal Court for one year, she honed her skills with creative color and hair cutting. From there, she went on to be an educator for Paul Mitchell. She currently takes classes at the Unite Academy in Carlsbad.

Connect with Victoria by calling (949) 584-3885 or visit her at the Howard Jones Salon located in the Ocean Ranch Center at 32545 Golden Lantern in Dana Point MAY / JUNE

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giving back in South County

by Cherri Farah

ir Jens von Gierke with wife Ocean Institute Board member and co-cha Institute Board member Nicole, Carol McMahon with husband Ocean and co-chair Tim McMahon

Celebrating 10 Years of Jazz at The Ocean Institute

azz lovers were jazzed over the 10 years Ocean Institute jazz gala celebration! A sold-out crowd enjoyed a magical dining experience and entertainment by celebrity jazz artist Rick Braun, David Benoit and Mindi Abair.

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Co-chairing this year’s event for the 10th time, and active with the Ocean Institute for more than twenty years, is Dana Point resident Tim McMahon, Senior Vice President, CBRE. Joining him is Laguna Niguel resident Jens von Gierke, Principal & Founder of Wave Hospitality Advisors Inc., who has been involved with the Institute for nine years.

The Ocean Institute provides unique “immersion” style educational experiences for students. These programs reach more than 115,000 students and public visitors and helps preserve the pristine majesty of the oceans for generations to come. To date, the Ocean Institute’s annual jazz celebration has raised more than $735,000.

Rick Braun, Dan Stetson, Ocean Institute CEO/Pre David Benoit and Mindi Abair

“It is very exciting to be celebrating ’10 Years of Jazz at the Ocean Institute," says Dan Stetson, CEO, President of the Ocean Institute. "With its wonderful food and great music, the event has been warmly embraced by the local community Ocean Institute and sells out almost every year. The best part of Board memb er all is that it provides much needed funds to Michael Torcaso bring many deserving children to the Ocean In- with wife Susan stitute for the experience of a lifetime!”

sident,

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BEST BUY WINDOWS AD

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Know the Truth Before You Vote

by Ted Roberts s a volunteer with the American Cancer Society I know that we Californians have an excellent opportunity before us on the June Election Date with Prop. 29.

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The proposition places a $1 dollar tax on all tobacco products sold in our state. The money does not go to Sacramento or to the General Fund for our politicians to spend on their pet projects as Big Tobacco would like you to believe. The money does not come out of any State budgets of any kind and the fund does not hurt education, our library system, or employment in any way.

Funded solely by the sale of tobacco products in California, Prop 29 will generate approximately $500 million a year for cancer research. The money will go to a board of doctors and research scientists to benefit the American Cancer Society and other medical research organizations with a very small amount being dedicated to tobacco law enforcement and education.

Prop. 29 WILL SAVE LIVES. Prop. 29 WILL HELP FIND A CURE FOR CANCER, and Prop. 29 WILL HELP DECREASE YOUTH SMOKING in California

Please VOTE YES on Prop. 29 on June 5, 2012 MAY / JUNE

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giving back in South County

by Cherri Farah

Wang David Dunn, honoree William From (L): Athletes First CEO to credit: Ann Chatillon) (Pho • Lam Wing r ente and pres

2012 Athletes First Classic Gala Benefiting Orangewood Children's Foundation

by Cherri Farah nce again, Athletes First (a Newport Beach-based sports agency that represents more than 80 athletes and coaches) partnered with Orangewood Children’s Foundation and its PALS auxiliary to host their annual two-day fundraiser, “The Athletes First Classic.”

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The gala event was held at the St. Regis Resort, Monarch Beach with a golf tournament the following day. Major sponsors included Acra Aerospace, Argyros Family Foundation, Bob and Suzy Barth, Lennar Charitable Housing Foundation, St. Regis Monarch Beach, and Starkey Hearing Foundation.

Athletes in attendance were 2011 Super Bowl-winning quarterback Aaron Rodgers (G.B. Packers), USC alum Matt Leinart (Houston Texans), Defensive Rookie of the Year Von Miller (Denver Broncos), Scotty McKnight (NY Jets) with girlfriend actress Hayden Panettiere, and 18 young players represented by Athletes First going into the 2012 draft including Melvin Ingram.

Syndicated columnist, television/radio host Cherri Farah brings her years of experience as an ongoing editorial contributor to scores of Southern California-based magazines, including Riveria Magazine, Image Magazine and OC Health Magazine to her new position as Entertainment/Society Editor for Community Publications, LLC., publisher of Newport Mesa Magazine, HB Magazine, Orange Magazine and South County Magazine.

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“My business banks the way I want it to.”

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ndependence Bank offers me great customer service and convenience. They know me, and I’m not just a number like with other banks. My banker is truly connected with my business and with my community. That’s why I bank with Independence Bank.

Sherry Behzadi Owner, Charisma Beauty Supply & Salon San Juan Capistrano, CA (949) 240-1200

... True freedom in banking.

South County Regional Office 32291 Camino Capistrano • San Juan Capistrano, CA 92675

(949) 373-1570 • www.Independence-Bank.net

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Targeted Marketing

Proven Results See Page 6 for Advertiser Testimonials

To Advertise in South County Magazine

Call 714.469.3495 MAY / JUNE

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Dr. Roth's Patient 1. How did you perfect the laser BEFORE AFTER 6 MONTHS treatment for fungal nails?

Ivar Roth, DPM: After performing thousands of laser fungal toenail treatments, I developed and refined a proprietary protocol coupled with the newest second generation FDA approved laser. The new laser with its digital readouts allows me to tell precisely how much energy is required to kill the fungus. With this information, I calculate a specific customized laser treatment tailored to each patient. This patient specific treatment means that no two patients are given the same laser treatment. In addition, I invented a new way to get rid of the fungal infection in the toenails. Before your laser treatment, I will perform Maximum Nail Reduction (MNR) which removes at least 80% of your fungus in a single office visit. This exclusive protocol is so effective that I applied for a patent and it is currently only available at my office. The initial treatment fee includes a second treatment session in order to ensure your success.

2) What is the cost for laser toenail treatment?

BEFORE AFTER 3 MONTHS IR: The treatments are broken down into two easy to understand components. The first is the examination and nail treatment which may be covered by insurance. The second part is the actual laser treatment which is not covered. A one-time examination fee of $500 is charged during the first session which covers both the fee for the initial examination as well as the follow-up office visit. There is a separate laser fee of $70 for each toe which is also paid upfront and covers two laser treatments. For example, treating one toe would be $570; however if all ten toenails are treated, the charge would be $1200.

For severe infections, a third laser treatment may be necessary. Exclusive anti-fungal products are sold separately. You are not forced to treat all your nails as may be mandatory at other offices.

Dr. Roth's Patient

Dr. Roth's Patient BEFORE

AFTER 3 MONTHS

3) Is there a treatment for split nails?

Dr. Roth has developed a new patent pending cure for split nails.

Only one or two treatments are required to solve this problem.

Contact Dr. Roth today for your appointment: 351 Hospital Road #407 • Newport Beach, CA 92663 T: 949.650.1147 • F: 949.650.6434 • DrRothfrontoffice@gmail.com

Owner Nik Doda’s Casanova Ristorante is characterized by the great style, tradition and charm of Venice, Italy

Casanova Ristorante and Cocktail Lounge serves up some of the best Italian dishes this side of Venice

Start with the Mozzarella Caprese, which arrives with slices of fresh tomato topped with creamy buffalo mozby Jody Robinson zarella cheese and basil and served with virgin olive oil.

Another popular pick is the antipasto misto made up of f you’re in the mood for delicious, authentic Italian fare served in a romantic a selection of cured meats and complementary atmosphere where the owner makes you feel like a personal guest in his cheeses. home, look no farther than Casanova Ristorante.

For the main course, Tim’s favorite dish is the “Pink My husband Tim discovered the Dana Point restaurant while vacationing in Lady Fettuccine” made with chicken and sundried Venice, Italy a decade ago. Strolling by a quaint eatery, he noticed its sign show- tomatoes tossed in a creamy Alfredo sauce. My facased a sister establishment in Southern California not far from his San vorites include the Lasagne al Forno which arrives with Clemente home. His experience of what he calls “truly terrific” culinary dishes layers of perfectly al dente pasta, ricotta cheese and prompted him to seek out Casanova Ristorante in the hopes that the “authentic meat sauce baked with mozzarella cheese.

Venetian” specialties served up stateside would rival its Italian counterpart. A seafood aficionado? Options abound – ranging from the Linguini Vongole Veraci (long, flat pasta with baby Owner Nik Doda apparently more than Manila clams sautéed in a white wine sauce) and Fardelivered because Casanova Ristorante falle al Salmone (bowtie pasta with smoked salmon has consistently been the eatery of tossed in a cream and tomato sauce with a touch of choice when deciding on where to go vodka) to the Linguini alla Pescatora (long, flat pasta on “date night.” with fresh fish of the day, shrimp, calamari, mussels and clams in a light tomato sauce.

I can’t speak to the cuisine at its sister establishment in Venice, but I can tell you that literally Portions are generous, but if you’ve saved room for a everything I’ve tried on the menu here has been nothing short of superb. The little something sweet … try the crème service is excellent – attentive and unobtrusive – the ambiance is warm and brulee with its perfectly carmelized top friendly and its popular cocktail lounge featuring Nik’s specially selected wine or the homemade tiramisu, a traditional list (and full bar) has a loyal following among locals and visitors alike. favorite.

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Connect with Nik by visiting Casanova Ristorante at 33585 Del Obispo St. in Dana Point (at the corner of Stonehill), by calling 949.496.0992 or visit www.casanovaristorante.com MAY / JUNE

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