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South County Magazine December 2012

Page 1


Ross Medical Associates

Ross Medical Associates

wishes you and your family happy and healthy holidays!

wishes you and your family happy and healthy holidays!

"I advertise regularly in South County Magazine as well as Newport Mesa Magazine for two reasons First, the magazines are a bargain for the quality and coverage they provide and secondly, because from the very beginning, Jody has shown herself to be a partner in helping our business thrive by providing valuable insight, introductions, promotional assistance and other benefits that other publishers neglect I believe the magazines Jody publishes are the best value in their market and couldn't recommend them more highly " - David Allen, Preferred Kitchen and Bath

"We have been advertising in South County Magazine for several years and have found that Jody and her entire team are truly dedicated to helping community business grow From the art director who assists with our ad design and writers who really take the time to understand and communicate our "story" to the photographers who have made each shoot a fun experience they have been wonderful to work with We also appreciate the "extra" benefits of our association, including the frequent networking luncheons and cocktail hour mixers the magazine hosts that give us an opportunity to get to know other local business owners and professionals " - Peggy Butler, Dealer Principal and C.I.O. (Chief Inspirational Officer) - Villa Ford

"We have been rewarded with significant new business thanks to being part of South County Magazine We don't feel like advertisers - we feel like partners! There is always something wonderfully new with this publication that sets them apart from the others which allow us to meet fellow business owners and we all work together to strengthen our businesses and gain new quality clients Thank you, South County Magazine!” –Lana Farfan, Caught in the Moment Photography

The response has been amazing! (Our placement) was better than any advertising we have done in any other publication - South County Magazine not only brought in many new customers, but the right kind of clientele we were hoping to attract for long-term success "

- Mitch and Ashley O'Leary, Collective Habit, Laguna Niguel

"I recently started advertising with South County Magazine and can honestly say that after only one issue in print, I ve seen a marked increase in calls, website hits and inquiries from new prospective clients In less than one month, I've secured a handful of new clients The support provided by Jody and her team is amazing " - Robyn Mannaert, Permanent Makeup Lounge, SJC

PERMANENT MAKEUP LOUNGE

The first time I saw South County Magazine, I thought it would be a great avenue to advertise my business and I was right The ad South County created for me did a great job of getting my message out and more importantly, getting my phone to ring Thank you to South County Magazine for the excellent work!"

- Marcio Andre Vigel, BBQ Cleaning Services, San Clemente

"I keep hearing that print media is going away, but I can't find any evidence of that based on my experience in advertising with South County Magazine For my business, it s been phenomenal - every time the magazine goes out, I consistently receive calls that have resulted in a steady stream of new clients I couldn't be happier and encourage other local business owners looking for avenues to increase their customer base to look no further than South County Magazine " - Candice Lopez, Call in the Crew

"We have been involved with South County Magazine since its first edition in January 2011 Monaco Jewelers was featured as the cover of the inaugural issue and we are still receiving positive feedback from customers - new and existing - who remember seeing our showcase Additionally, we are very happy with our advertising relationship with South County Magazine and look for ward many years of mutual success and continued growth

- Ron Pashaian, Monaco Jewelers, San Juan Capistrano

"I've been using media advertising for 5 years I'm used to having to wait a few months for any phone calls when I start in a new publication I was so pleasantly surprised when my phone started ringing from the very FIRST ad that I placed with South County Magazine Jody really has done a great job for me "

- Stephanie Frisch, Insurance 101

What a great magazine!!! With all the advertising I have done for Salon Bamboo, I love the response I have gotten from South County Magazine Whether you are a new business or existing it's great when your customers notice your advertising!"

- Jamie Springer, Salon Bamboo and Del Mar Beauty Supply, San Clemente

Now, This Place Has Roots!

Curtis Michaels Full Service Salon

Everyone is always talking about “how things used to be… ” The days when people knew what service meant, what sacrifice was about and the ar t and work of chasing a dream These days, it’s harder to find a business that has survived through the years and still maintains their roots (pun intended)

The Curtis Michaels Full Service Salon is perfectly at home in historic San Juan Capistrano. Making history themselves, the Curtis Michaels salon has four generations working there, three of which are exclusively in San Juan Capistrano

The salon officially opened on April 1st, 1994, by owners Curtis and Chantele Gallegos. They met years before, when Curtis owned another salon where Chantele had a small boutique space with her own label: Chantele Designs. Chantele also worked as a skilled manicurist and it wasn’t long before Curtis fell for her and asked for her hand in marriage

The two decided to follow their dreams, so together they sold everything and moved into a small converted garage to open up Curtis Michaels Full Service Salon. Chantele worked tirelessly, juggling her fashion, manicure and future styling career by working during the day and attending school at night The business quickly became a huge success and the couple eventually found themselves as inventors Introducing the revolutionary ‘Colorrod,’ they spent many

years traveling and educating other hair ar tists across southern California. A tool specifically designed to assist with highlights and low-lights, the Colorrod helps maintain beautiful, shiny, healthy hair. “With the Colorrod, seeing is believing!” says Curtis

The key factor that sets this salon apart from others is they are so deep rooted in the belief that family, fun and dedication make for an exceptional experience. Customers, vendors and their employees say this is the most welcoming, talented group of professionals they’ve come across. The salon is dedicated to keeping abreast of the latest trends and education, so they hold monthly classes to keep everyone informed Curtis and Chantele love to motivate their staff and reward them for their wonderful work

They are also known for turning Junior Stylists into highly soughtafter staff! On Sundays, they offer a $20 wash and hair cut and Junior Stylists get to share their upcoming talent by experimenting with cut and colors next to the hands of seasoned professionals at a reasonable price point Their men’s cuts are $30 and women’s cuts begin at $55 All haircuts are seven days a week, but the Curtis Michaels Salon is open every day of the week.

There’s trendy, there’s modern and then there’s exceptional The Curtis Michaels Salon is the absolute best at making you look your best They’ve got over 30 years of combined experience to prove it!

Bi-Partisan Investing in Obama’s Second Term

High Impact Considerations to Build and Preserve Your Assets

Irrespective of where one falls along the political spectrum, investment markets could care less about your politics. So, let’s do what politicians can’t by taking a bi-partisan view of what Republican, Democrat and Independent investors should consider at this time With all of the changes, and potential changes, it is likely a very important time to review your investments

Address the “New Rules” of Investing with Adaptive Management

There is a New Normal for investors. It is largely centered on global investing, complex instruments, highly refined methodologies and rapid 24 hour trading driven by technology Comparatively, the “old” normal approach is far less sophisticated and slow moving

In general, the old normal was to buy, hold and “just hang on” in severe crashes because “we’ll catch up eventually.” The problem with this strategy can be it may not be suited for the fast-moving, volatile realities of the New Normal One need only look at the 2000-2010, “lost decade,” with little or no returns for many investors to see the potential issues

Our clients prefer an Adaptive Portfolio Management approach. An adaptive portfolio blends the best of the old normal with the advanced tools of the New Normal. Recognizing that markets, industries or country economies change, the goal is to shift assets in order to adapt to changes in the environment, whether that be an opportunistic posture or a more neutral or defensive posture, if conditions warrant

Integrate Tax Efficiency with Investment Goals

Taxes are rising The important question is: What can I do about it? When you understand the law, the value of tax savings over time and how to interrelate these into your invest-

ments, there are a variety of potential ways to lower your tax profile

With tax rates increasing, par ticularly on dividends, one of the big issues will be where to hold par ticular investments Cer tain investments should be made in a tax deferred account like an IRA, 401K or pension plan, while others make more sense to hold personally Tax harvesting, capital gains assessment and other issues are becoming even more imperative. Call my offices to learn more

Reduce Interest Rate Risk

In December of 1977, 30 year Treasury bonds were yielding about 8% (yahoo.com finance). By December 1981, rates had risen to about 13 5% During that period, bonds that were bought in 1977 fell in price by almost 45%! This is a real world example of the investment fact that bond prices go down as interest rates increase.

With today’s 30 year Treasuries yielding about 2 7%, the impact of rising interest rates is much greater For example, a 2% increase in yield to 4.7% would force an investor to discount their bonds by nearly 50%!!! Bond rates haven’t risen sharply in nearly 30 years so many investors don’t truly understand this relationship, the elevated level of risk potential and the possibly significant impact on prices Close caution is in order

I feel that it is essential to analyze your bonds and exposure to interest rate increases Some things that one might consider are taking a more global bond perspective, decreasing the average maturity of your bonds, or looking into bond alternative investments with less direct exposure to interest rates. We can help with this.

Position to Benefit from Inflation

Based largely on the printing of money and debt globally, a significant inflationary period looks likely. Bear in mind that higher inflation is almost always accompanied by higher interest rates which was noted above

Fortunately, there are many things that can be done beyond merely buying gold. For example, there are other commodity related investments which would rise commensurately with inflation like oil related businesses Another approach would be investments whose income stream with the potential to rise in step with inflation. The good news is that many inflation correlated assets fell significantly in price over the past 5 to 10 years, particularly after the financial crisis Call us to discuss smart ways that inflation sensitive investments could be included into your portfolio.

Your Smar t Next Step

This is one of the biggest periods of change I have seen in my 35 year career Call me to schedule a por tfolio review and tax assessment to get a clear understanding of your situation for a flat fee of $199.

Traditional family doctor ideals and a modern approach to health care

There was a time when it was common for a person to see one doctor over the course of their entire life; when it was typical for a doctor to treat all members of the family, from grandpa to mom to junior. He monitored their health, treated their maladies, stitched up their cuts, and helped them in their crises. The doctor was called the family doctor, not just because he had a broad knowledge that made him capable of treating people of every age, but because, in a way, the doctor belonged to the family and the family belonged to the doctor.

A lot has changed. Today, for most of us it’s uncommon to see the same doctor twice in ten visits, much less for generations And if we do have a dedicated doctor, the likelihood of getting an appointment with him or her when we’re in urgent need is slim to nil.

That’s why Ross Medical Associates has stood out for decades as an exception in south Orange County With deep roots in the history of the area,

T.A. Ross, MD (1935 - 2008)

Ross Medical is a group of doctors whose technology and breadth of services continues to advance, while holding fast to traditional family practice ideals.

Dr T A Ross was the first board certified family physician in the Mission Viejo area and served as the first chief of staff for Mission Hospital Having grown up and gone to medical school in Minnesota, when Dr. Ross moved to Mission Viejo in 1969, he came bearing the ideals and work ethic of a Midwest family doctor He was simply committed to keeping families healthy, and his bedside manner was so caring, he earned the nickname “Dr Teddy Bear ” By the time he passed in 2008, Dr Ross had long since built one of the most well respected practices in Orange County, where a group of associate doctors now carry on his legacy.

Today, ten family doctors at Ross Medical Associates serve patients in four locations: Flagship Oso Family Medical Group Mission Viejo, Rancho Santa Margarita, Ladera Ranch and San Juan Capistrano. Their goal is for each patient to experience continuity of care, which is the result of the true family doctor setting. In order to do that, Ross Medical has uniquely combined the family practice atmosphere with urgent care capacities

Ross Medical is able to provide extended services because they stay open 365 days a year; they are open late on weekdays; and their offices are equipped with electronic medical records and diagnostic machines including digital x-rays and labs. Additionally, Ross Medical doctors make themselves available for sameday and walk-in appointments They don’t want their patients to be forced to go to the ER for anything short of a life-threatening emergency As a Ross Medical patient, that means you can keep your costs down and, ultimately, you have the opportunity to stay in better health, because when you see your same doctor consistently, you’re not slipping through the cracks.

The Ross Medical approach to pharmacy is innovative, too Nothing is worse than standing around at a pharmacy at night, when you’re feeling horrible, waiting in line to submit a prescription, then waiting around while it gets filled. Ross Medical keeps commonly prescribed antibiotics and other prescriptions and OTC medications on site in their offices for the convenience of those patients who need them For everything else, they submit prescriptions electronically to off-site pharmacies to minimize errors, so when the patient shows up to get it, it’s ready and waiting for them

Not many practices are providing this multifaceted approach, where the highly personalized care gets paired with highly accessible services It’s a quality that makes Ross Medical stand out

“We emphasize teamwork,” says Dr Karl Gebhard, partner doctor at Ross Medical who has practiced at a large healthcare organization and knows what it’s like to see patients get lost in the shuffle. “I encourage my patients to walk in to be seen if they need care that day My patients aren’t just a name and medical file on a computer screen ”

For Ross Medical doctors, ever-advancing technology is just another opportunity to provide traditional patient care at any loca-

tion With four offices, the doctors are able to provide continuity of care with electronic medical records, which are accessible by all the doctors, wherever they are – so any of Dr Gebhard’s patients can walk into any Ross Medical office and all of their records will be readily available to all associates caring for them.

Ross Medical Associates caring approach has not only resulted in lasting patient relationships that span generations, but Dr Ross' practice has also inspired young professionals like Samantha Jefferies to pursue career in healthcare After working her way through college as an administrative associate for Dr. Ross, she earned her graduate degree and now serves as CEO of the management and billing company for Ross Medical and other practices.

“I assess doctors by one simple and natural test,” she says “I ask myself, ‘Would I be willing to have that doctor treat my 12-year-old son?’ I am proud to say that I am privileged to work with doctors at Ross Medical whom I would trust implicitly to give the highest quality care to my son and every patient they see.”

Ross Medical Associates doctors treat every member of the family If you’d like to get to know Ross Medical, there is ample opportunity Whether or not you’re a current patient, they offer free sports physicals for children all year; and this holiday season if you bring a new toy (valued at $10 or more) for charity into any of their Ross Medical locations, you will recieve up to $20 off your visit. When you decide that the family office approach is right for you and your family, Ross Medical accepts most insurance plans. Walk-ins welcome Find out more by visiting www rossmedical net

Our Convenient South County Locations

The Importance of Preventive Dental Care

When

Dthat now is the standard of dental care in the 21st century Dental cavities and periodontal disease are two of the most common ailments affecting people of all ages.

essary treatment is far more complex (and costly!) than it would have been if regular, routine exams and proper dental care were put into practice. Additionally, the necessary treatment to address more advanced cases often renders a compromised long-term prognosis for the tooth/teeth affected by the disease Moreover, there are many scientific studies that have linked dental diseases to an individual's increased risk for strokes, hear t attacks and other serious events that truly can compromise a person’s lifespan and/or quality of life.

Early diagnosis and treatment is in the best interest of every individual's oral health, systemic health and economic health

Dental cavities and periodontal disease are generally painless until the condition(s) have progressed to the point that the nec-

on’t wait ‘ til it hur ts ” These words were the maxim for preventive dentistry, a concept popularized in the 70’s Robert K. Faber and his team of

Today, many Orange County residents are experiencing economic challenges that have been unprecedented in most of our lifetimes. Watching savings dwindle, losing inurance benefits or losing one’s job understandably makes you want to tighten your belt Unfortunately, dental diseases like cavities, and periodontal/gum disease continue o progress with no regard to your economic situation. If your goal is to maintain a healthy body and save your eeth for the enjoyment of eating the foods you love - as well as minimizing the

Massage for Seniors

Bodywork Improves Quality of Life

Almost 35 million Americans are age 65 or older, and about 2,000 more reach this age every day. As the U.S. demographic shifts to an older population, it's important to find ways of helping our elders maintain their health and vitality Massage for seniors is gaining importance as an alternative therapy to increase quality of life, and many massage therapists are getting special training to better serve this growing population.

Seniors' Special Needs

While similar in technique to other forms of massage, geriatric massage considers the special needs of the elderly The specialty trained practitioner knows about positioning for greatest comfort and will often have the client rest in the same position for the entire massage. Mobility challenges may dictate the massage be done in a bed or wheelchair The therapistmay also work both sides of the body at the same time to enhance body awareness, or only work hands and feet, if the client prefers Sessions may be limited to 30 to 45 min-

utes, as older clients often do better with shorter, more frequent, massages

The geriatric massage therapist is aware of health issues associated with aging and how to safely work with this type of client and with associated physicians Consequently, the practitioner is able to individualize the massage service based on the ent's health, mobility, and comfort level.

enefits of Geriatric Massage recent study conducted at the Weaver's le Retreat Center in Oregon looked at the fects of massage for elderly clients The sults of the two-year study showed that ar ticipants experienced a decrease in reathing rate of 50 percent and an imrovement in range of motion, posture, ody awareness, skin color, and muscle one Furthermore, it is well documented hat caring touch benefits emotional wellbeing in seniors -- a population at greater isk of suffering from depression.

Massage therapy can add to the quality of a senior's life, both physically and emotionally Consider booking a session for someone you love, and make a difference in their life

Br yant is the owner of the San Juan Capistrano-based Massage Associates. To connect with her, visit

Capistrano (in the Mercado Village), call (949) 489-7924 or visit

MENTION THIS ARTICLE TO RECEIVE A 1-HOUR MASSAGE for only $49 (regular price is $65)

SoVery Juicy

A

drinking more natural, cleansing juices I didn’t change anything else about my diet or exercise. The results of this experiment were incredible My skin glowed, I lost about 20 pounds and I felt amazing There was only one problem with this: I lived in Idaho and it was a serious inconvenience to find or make the juices. Fastforward to me living in Orange County and learning about a business dedicated to creating only the freshest, purest juice blends and imagine my excitement! If you haven’t guessed it yet, I’m talking about Nekter Juice Bar!

It’s not like they need another shout-out with their HUGE following and thousands of devoted customers, but I have to give them credit where it’s due! One of their most popular locations is in Laguna Niguel, owned by Phil and Gina Wendt. Inspired by the passionate quest for a healthy, alternative beverage option, they followed in the footsteps of founders Steve and Alexis Schulze and opened their own franchise

Famous for their 1,2, 3, or 5 day bottled cleanses and fresh, pressed-onthe-spot juices or raw, unprocessed fruit smoothies, Nekter is the go-to place to sip on something delicious that actually makes you look and feel healthier. They even somehow manage to put green vegetables in their mixes. “We guarantee you won’t taste those leafy greens, but you’ll feel the amazing effects of them!” says Gina. And with everyone looking and feeling so good, most people just can’t stop the sip “Once people experience the boost of health, they are back in every day Sometimes twice a day!” she adds

If you’re new to juicing, they recommend starting with a Sublime, Toxin Flush or Popeye’s Acai Smoothie

Check them out at 32371 Golden Lantern in the Ocean Ranch Plaza, Laguna Niguel or visit www.nekterjuicebar.com and order your first sip today!

You can only leave a Medicare Advantage and return to Original Medicare plan during the Medicare Advantage Disenrollment Period (MADP) You cannot join or switch MA plans during this time The Medicare Advantage plan Disenrollment Period is from January 1- February 14 each year

If you want to dis-enroll from an MA-PD plan (Medicare Advantage with prescription drug) and return to Original Medicare during this time, you have a special election period (SEP) to join a Part D plan

Medicare Advantage Disenrollment Period (MADP):

f you're in an MA-PD, you can either 1) submit a disenrollment request to your MA-PD plan and then enroll in a Part D plan, or 2) enroll in a Part D plan first, which then automatically dis-enrolls you from your MA-PD

You can only enroll into one Part D plan during your SEP, and your SEP is only available during the MADP, January 1 - February 14 disenrollment period Your enrollment into your new Part D plan is effective the first of the following month.

At this point you can add a Medicare Supplemental plan (sometimes referred to as a Medi-gap plan) These plans fill in the “gaps” of original Medicare To get on one of these plans there is very lenient underwriting Private insurance companies ask very few health questions, and if you don’t have End Stage Renal disease, haven’t been in the hospital in the last 90 days as an in-patient, and haven’t been told by your doctor that you need major surgery performed in the next 2 years (such as heart & circulatory, cancer, organ or joint replacement) and it has yet to be done, then you’re looking good for being accepted

One Step Closer To Your Dreams

For most people, fear of the unknown is what stops them from chasing their dreams, especially when it comes to owning a business You could have the strongest entrepreneurial spirit but not know where to start That’s where Beth Freemen with Perfect Match Franchise Services can help

If you’re thinking dating website- you’re wrong, but she does help you find the 'one' (business- that is)! “The comment I hear most from people is, ‘I have never met someone who does what you do.” My clients and I take the time to discuss their financial, personal and business goals, and I take that information into account as I research franchise options that will be a good fit for those goals,” says Beth “Part of my job as an advisor is to remind my clients that while we are preparing to meet the requirements of the franchisor, that they are also asking the right questions to ensure the franchise is the right for them,” she adds

But why hire a consultant to help you find the right business for you? Beth knows the insider pros and cons that accompany the different franchises. “While many companies will rush you through the franchise selection process, I make sure my clients take the time to do their due diligence. This is a life changing decision- it should be as informed and calculated as possible,” Beth comments

Letting someone help you find the right business isn’t just convenient- it’s smart Beth starts the process off by offering you a complimentary phone consultation, a business presentation, and ultimately a coordination service with potential franchisors that have made your list Because she is so devoted to serving her clients, Beth’s clients remark that without her services, they wouldn’t have the ability to make such an informed decision. Beth is also able to help current business owners franchise their companies, or assist with the buying and selling of companies

But what inspired her to create Perfect Match Franchise Services? “Becoming business owners has always been part of our plan My husband and I have been researching franchise opportunities for many years, and we attended a couple of Discovery Days presented by those companies that interested us However, the consistent moves required of a Marine Corps family never allowed us to move forward. Now that we have landed in Southern California and are towards the end of a military career, I chose to once again look into our business options. When my research turned up this wonderful opportunity, I left my career to follow my dreams of being a business owner and to open Perfect Match Franchise Services It is a great fit for my experience and skills, and I know I would have used the services of an advisor all those years ago during my initial research I am an advocate of small business and what it brings to our community and economy I am very involved and active in the community and I couldn’t be happier with helping people find the perfect fit for them.”

When you meet Beth in person, you’ll feel confident and in capable hands right away. Her mix of approachable but direct demeanor lets you know she isn’t afraid to go out of her way and get the results you need. Because she is always current or ahead of the market trends, Beth learns of opportunities to share with her clients that are new to the market and have great growth potential Since she considers your time invaluable, she has a remarkable reputation for taking the time needed to fully understand what sort of business is right for you.

If owning a franchise, creating one or even preparing for future ownership is of interest to you, call Beth right away. She is excited to help find the perfect match for you!

Now Open! Align Pilates Center

No matter your age, lifestyle or past injuries, anyone can participate in Pilates. This form of movement is a sequence of exercises developed and practiced to simultaneously strengthen, lengthen, stretch, tone and align the body while increasing body awareness Perhaps most importantly, it is the mind/body connection that makes Pilates a unique experience. Pilates is a practice that will enrich your life mentally, physically and spiritually Connect with Owners Nicole Howard and Cara Fraser at the studio at 26850 Ortega Hwy., Suite K in San Juan Capistrano. For more info, call (949) 4813577 or www.alignpilatescenter.com.

Classic Style, Timeless Treasure

At a "can' t beat" price of only $199. Zia Jewelry's Titanium Bands with Hawaiian Koa Wood Inlays make a great gift idea Ladies, looking for something special for your "hard to buy for" guy? Men love these rings because they are very durable, so they can be worn while surfing or playing spor ts, but they also look great for dress occasions. Each ring is made in Hawaii and comes engraved with an image of the islands For more info, stop by Zia Jewelry at 31761 Camino Capistrano in San Juan Capistrano, call (949) 493-1322 or visit www.ziajewelryonline.com

From Tragedy to Triumph: PrimeCare Quality Home Care

It’s inevitable that ultimately most, if not all of us will need some kind of home-care as we get older Some of us have already had the unfor tunate task of dealing with this issue in regards to a loved one, and some are still searching for the right company while time is quickly running out

Areas of Specialization

When it comes to you or your loved one, choose PrimeCare. You will be treated like family, and cared for with sincerity If you have questions about what PrimeCare can offer you call (949) 681-3515 or visit www primecarequality com They offer both short and long-term care, and are licensed, insured and bonded They accept all insurances, and work with you to establish a plan that fits your bud If you have questions about what PrimeCare can offer you, visit their website at the aforementioned address, or call them at (949) 681-3515. When it comes to you or your loved one, choose PrimeCare. You will be treated like family, and cared for with sincerity. Alzheimer’s •

Bath and shower assistance

Meal planning • Exercise

ince its inception, PrimeCare has grown entirely on wordf-mouth referrals - something vir tually unheard of in oday’s challenging economic climate Client after client has emarked that PrimeCare is unlike any other home care usiness, and that they step up to the plate in every way

Since Alex has taken over the helm, the business is more uccessful than ever Rooted in the traditional, personalof what the true meaning of home care is and mixed with new, modern updates has continued to make,PrimeCare the only choice for your needs.

“What really sets us apart from the other companies is we don’t just send someone over to care for you or your loved one,” says Alex “We try our best to match our clients with our caregivers, so everyone feels comfortable and secure. You should feel like a friend is helping you, not a stranger. We also put our potential staff through a tough interview process to ensure we are hiring only the best My mother instilled these qualities in the business and I believe that is why we have had so much success

The problem with choosing the best home care for you or your loved one is that you want someone who will be like a family member - someone you can really be comfor table with - but at a cost you can afford Many high-priced home care companies sound like a great option, but at the end of the day they are unaffordable.

When choosing a home-care provider, care and compassion should be at the top of the list When Alex’s mother created PrimeCare, she opened with the intention that the organization would be on-call 24/ 7, no matter what That’s why PrimeCare is so amazing, they understand that emergencies can happen in the middle of the night and without warning Their all-access number can be reached any time, and their services are always available to you PrimeCare currently services Orange County, Los Angeles County, Riverside County and the Inland Empire

Started 13 years ago by Li Cutler, a registered nurse with a deep passion for helping others in their time of need,PrimeCare Quality Home Care was created specifically to fill this niche in the home care industry Throughout the years, they have helped many families through the stressful and overwhelming process that is home care. PrimeCare is currently owned and operated by Li’s son Alex Tsai, a solider who returned home from his first tour of duty in Iraq to discover that his mother had been diagnosed with metastatic gastric adenocarcinoma, a form of stomach cancer Alex was able to see her through her initial surgery before he was then deployed to Kosovo After his mother passed away, Alex was discharged from the military and returned home to run the family business. He wanted to continue to grow his mother’s legacy with the intention of providing low-cost care with top-quality, family-oriented service.

PrimeCare’s past clients, like Doug Shilling of Shilling Construction, speak to the success of the company to date.

“The final few months of our mother ’s life was made much more pleasant by your company’s presence,” he says “We would have had a much more difficult time in dealing with the constant care needed had your services not been available. It was wonderful to know that we did not have to worry about her care, knowing that we could completely trust that she was well cared for We recommend your PrimeCare without reservation to anyone needing care for a loved one ”

Company founder Li Carter, RN
Alex Tsai

Savannah Chop House Cooking Class Series

On the first Wednesday of each month, Savannah Chop House in Laguna Niguel offers culinary enthusiasts an opportunity to learn to prepare a trio of dishes that are based around the theme of that month and learn the techniques necessary to make them great These fun classes start at 11:30 am and include lunch and a glass of champagne for only $35

On December 5th, the theme will be "Holiday Cooking" - Join Chef Chris Tzorin as he teaches you the art of cooking holiday dishes that are delicious, moist (no more dry turkeys!), and easy to follow Have yourself a stress-free holiday even if it's only in your kitchen!

1. How did you perfect the laser treatment for fungal nails?

Dr. Roth's Patient

Ivar Roth, DPM: After performing thousands of laser fungal toenail treatments, I developed and refined a proprietar y protocol coupled with the newest second generation FDA approved laser The new laser with its digital readouts allows me to tell precisely how much energy is required to kill the fungus With this information, I calculate a specific customized laser treatment tailored to each patient. This patient specific treatment means that no two patients are given the same laser treatment In addition, I invented a new way to get rid of the fungal infection in the toenails Before your laser treatment, I will perform Maximum Nail Reduction (MNR) which removes at least 80% f your fungus in a single office visit This exclusive protocol is so effective that I applied for a patent and it is currently only available at my office The initial treatment fee includes a second treatment session in order to ensure your success

2) What is the cost for laser toenail treatment?

IR: The treatments are broken down into two easy to understand components The first is the examination and nail treatment which may be covered by insurance The second part is the actual laser treatment which is not covered A one-time examination fee of $500 is charged during the first session which covers both the fee for the initial examination as well as the follow-up office visit There is a separate laser fee of $70 for each toe which is also paid upfront and covers two laser treatments For example, treating one toe would be $570; however if all ten toenails are treated, the charge would be $1200 For severe infections, a third laser treatment may be necessar y. Exclusive anti-fungal products are sold separately. You are not forced to treat all your nails as may be mandator y at other offices

3) Are there any other problems associated with fungal toenail infections?

IR: Dr y, scaly skin, cracked heels or thick calluses are common problems directly associated with infected toe nails Dr Roth has developed a unique bedtime skin treatment regimen to eliminate any fungus on your skin while you comfortably sleep Simply apply Dr Roth's specially formulated "Bedtime Skin Rejuvenation" gel and foot wrap before you climb into bed Results will knock your socks off!

The Performer’s Academy

Being talented is almost a curse, unless you know who to talk to about developing your skills and networking. Natalie Costa, owner of The Performer ’s Academy- knows exactly what it takes to help you or your child build the confidence and become who you/they were born to be

“Since our staff is very active in the enter tainment industry - they have first hand knowledge about the innerworkings and changes of the business, i e , the SAG-AFTRA merger We have a longstanding relationship with many agents and managers in Los Angeles so we can get question answered very easily. As a parent of a child who was in the industry, we can provide you with information on agency interaction/etiquette as well as what to expect when you are signed, go on auditions, the callbacks and booking the job,” comments Natalie

Specializing in acting and performing workshops, including commercial, drama, plays, voice, hip hop, musical theatre and their new addition, "Socially Conscious Theater,” The Performer’s Academy is a highly sought after tool to building confidence and helping you get your name out there. At the Academy, there are two trains of thought. First, you are there to have fun and build self-esteem Secondly, you are pursuing a career in the entertainment industry Are you a lawyer needing extra confidence for the big trial? Do you just want to conquer your shy tendencies? Or, do you want to fine-tune your acting skills and land the audition of a lifetime? That’s what the family at The Performer’s Academy can help you with.

grams for children and teens should not cost thousands of dollars We have an amazing faculty. Our teachers are film directors, writers, producer and working actors, and almost all of them drive from Los Angeles to come to OC to teach classes,” says Natalie

With an impressive line up of successful students, The Performer’s Academy recipe for success is tried and true. They eat you like family and take the time to answer ny questions or concerns Natalie has taken e time to calculate an honest cost to give cusmers an idea to what people should be paying or and expecting to get with professional grade ervices. In addition to their incredible classes, hey also provide bir thday par ty services, in which your child can become the star! It’s also ever too late to be thinking about their everpopular summer classes, which focus around acting, singing and most of all, having fun while learning!

perienced and most importantly, understand what it takes to make it These teachers include: Jeff Celentano, Brent and Shawn Huff, Randall England, Beverly Bremers, and many more The Performer’s Academy success stories include young stars like, Max Page (played the super-cute young Darth Vader in last year’s VW Super Bowl commercial), Nick Roux (Jane By Design, Lemonaide Mouth), and Cozi Zuehlsdorff (Dolphin’s Tale), plus many more rising stars

But what sets The Performer’s Academy apart from other talent agencies, besides the fact that they are known as being a training academy “We have very inexpensive pricing - monthly programs with no longterm commitments. I always have believed and still do that acting pro-

In addition Natalie served as executive producer for the award-winning documentary "Behind the Orange Curtain" after her daughter's friend died from a prescription drug overdose. Directed by staff member, director and writer, Brent Huff, the film focuses on the hidden prescription and drug addiction issues that face Orange County

For more information on this film, please visit www.behindtheorangecurtain.net

If you’ve wanted to improve your skills, boost your confidence, or have a child in need of serious, professional grade ser vices, look no further than The Performer’s Academy. Natalie and her staff are ready to help you become all that you can be! Call them at (949) 609.1600, or visit www.performersacademy.net

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South County Magazine December 2012 by Jody Robinson - Issuu