3 minute read
CHARITY NEWS
South Cheshire businesses and their employees are being offered a chance to get behind an exciting new fitness initiative to support NHS hospitals including Leighton in Crewe. The Great British Rainbow Active Series offers all ages and abilities the chance to undertake a cycle ride, run or walk for their local hospital at their own pace over 30 days. Leading the Series are Michelle Vorel-Adams and Phil Fortun (pictured) who staged a cycling marathon during the first national lockdown and raised £5000 for the Royal Stoke University Hospital where Michelle was treated for a lifethreatening DVT. Helping to raise its profile with news releases, social media, web content and imagery is long-standing Chamber member, Jan Roberts of Pure PR in Nantwich. Jan said:
“Emerging from the pandemic there is so much gratitude towards NHS staff in every local hospital. Everyone has been touched by their selfless caring for Covid victims and role in delivering the vaccination programme. The
Great British Rainbow Active
Series is an opportunity for everyone to do something positive for their health and wellbeing and raise money for NHS heroes along the way.
As a South Cheshire based business, I’m delighted to help promote this new and exciting initiative for my local hospital.”
Money for the NHS is raised through registration online – so no sponsorship forms or collecting of monies. All participants will receive a pin badge or medal and other rewards on completing their challenge. There will be a range of special awards including Best Newcomer, Young Achiever (under 16), Best Fundraiser and Top Cyclist/Runner/ Walker.
Each calendar month there is the opportunity to enter the Great British Rainbow Active Series. Challenge yourself to run, cycle or walk your target monthly distance to receive an exclusive medal or pin badge uniquely designed for each month.
Michelle, who has been made European Cycling Directeur for her efforts to promoting cycling and wellbeing, hopes to hear from local companies who can get behind the Series. She said: “Covid has shown we need to do more as a nation to increase fitness and immunity. Sponsorship of The Great British Rainbow Series offers a chance to tick the CSR box, team build, raise spirits and reap the benefits of increased brand awareness through our PR and marketing. “This is a fantastic opportunity for local companies and individuals to get behind a fundraiser that will say a big ‘thank you’ to those brave souls on the front-line while encouraging exercise for physical and mental health. We are reaching out to companies now and would be delighted to hear from anyone who would like to support their local hospital.”
_ To become a Sponsor or Brand Ambassador of the Great British Rainbow Active Series email michelle@rainbowactiveseries.com
How it works
Each calendar month there is the opportunity to enter the Great British Rainbow Active Series. Challenge yourself to run, cycle or walk your target monthly distance to receive an exclusive medal or pin badge uniquely designed for each month. • Choose the distance you want to achieve each month, from 2km up to 2000km (or miles if you prefer) • Take part wherever you are in the world either outdoors or use an indoor bike/ turbo trainer or treadmill – choose your own routes, apps etc • Track your own progress, then send us evidence of your completed monthly distance • Cycle/run/walk solo, with a buddy, family, friends and/or enter as a team (i.e. work colleagues, leagues, school/ college friends)…subject to Covid restrictions • Make a donation to your local NHS hospital through the entry fee process hassle free, choose to make an additional donation, fundraise or just enter the series and pay the fee • Sign up for one, three or six months, choose to do a different activity and challenge each month
