In his newest book, The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your organization from the pack with his 10 secrets behind world class service.
When was the last time you were "wowed" by the service you received?
Maybe you were “wowed” while buying groceries, resolving a problem with your bank, checking into a hotel or flying across the country. Or maybe you were not. It seems that the secrets behind world class service are often just that—secrets!
But in The How of Wow!, award-winning author John J. Murphy shares 10 secrets behind world class service. This is a book about creating raving fans—customer advocates who go out of their way to spread the good word about the experiences they have consistently had with you. John shows us to make "wowing" customers the rule, rather than the exception.
