HELLO #85
Iâm writing this issueâs editorial whilst stuck at Geneva airport thanks to the UKâs inability to deal with snow, sandwiched between Vansâ Snowboarding Days event in Les Arcs and the on-snow demo in La Clusaz.
As London shuts down over 2cm of snow, the Alps are under siege by the white stuff and itâs a welcome relief for retailers across Europe. Weâve now seen three consecutive Decembers that have been relatively untouched by
snow, leaving consumers who donât want a snowboard for Christmas if thereâs no snow on the ground. In an ideal world, weâd simply shift Christmas until late January to meet
our new weather pattern. But alas, instead we need to change the mentality. Luckily,
this winter has been cold enough for the majority of resorts to produce good quality snow on piste and whereas itâs not waist high turns before Christmas lunch, many got to experience fun bluebird piste shred for Christmas â something equally as fun. And itâs this message we need to hit home; thereâs
