When I started working in the boardsports media industry, writing for Clive in 2011, I’d speak with retailers, industry execs and journalists who all spoke of the headier days before the 2008 global financial crisis: “Oh man, you should have seen it; so much money kicking about!” “It was amazing... team trips, extravagant dinners, company credit cards, champagne!” etc. Those days are long gone... as are the days where snowboard industry employees used to work 5 months of the year, then fuck off to Bali for summer to count their pennies. The business has “consolidated”, and it would seem everyone’s woken up to the fact that working in our industry 12 months of the year is actually a pretty decent thing.
