A cold and windy May has spelt a slow start for Europe’s summer surf season, but now as we move into June, promises of an impending heat wave has retailers across Europe wetting their lips, with rails full of this summer’s latest offerings.
In this, our SS16 edition we have all the trend information you’ll need to cut through the sales pitches and tradeshow white noise. We take an in depth look at the boardshort and swimwear markets, where multi-functionality is key for next season. With the 90s taking hold of SS16 streetwear you can expect to see a plethora of new denim cuts, while prints and patterns remain strong for next summer.
For the issue’s Big Wig Interview we speak with Ollie Berney, European GM of Absolute Board Co., the company responsible for Penny Skateboards in Europe; who have created a new demographic of skateboarders, as we’ve seen cruisers become a gateway drug into skateboarding.
Skate Editor Dirk Vogel looks at “the next wave of independent skateboard
