Winter trade event season is in full swing as I sit writing this editorial in La Rosiere, France the location of the French on snow demo WinterPro. ISPO, the first major show of the season is long gone after its move to a date at the end of November to tie the show closer to the ever-earlier pre-book dates. But, it’s a crowded calendar in January as Source and much of the industry moves from one event to another across Europe. This year’s tour starts with WinterPro followed by Slide (UK), The Pill Basecamp (Italy), Shops 1st Try (Austria), Sport Achat (France), Future Try Laax (Switzerland) and Future Try Les Crosets (Switzerland). And for those who are real gluttons for punishment you can add US shows Outdoor Retailer, Interlude and Surf Expo into to the mix. After all the disruptions of covid the calendar is beginning to settle down.
