PL Rep Catalog

BRANDED PRODUCT COLLECTIONS for Designers, Retailers, & Digital Brands

LAUNCH YOUR BRAND Discover the well-kept secret of top retailers, designers, and digital brands.

Private Label Company is a furniture manufacturer unlike any other. Based in North Carolina, we quietly partner with select clients across the country to create, launch, and sell their own exclusive brand of upholstered furniture.

Our turnkey program makes the process easy and provides all the tools, training, and support needed to ensure success.

LEARN MORE AT

privatelabelfurniture.com

the Benefits COMPLETE PRICE PROTECTION

GROW YOUR BRAND

Because it’s sold under your brand name, there is no way for clients to shop you on price. Regain control of the process and protect your margins by specifying your own brand of upholstery.

Expand your brand presence and add value to your company by selling your own exclusive line of products.

Focus your time and effort on promoting your own name, not someone else’s.

CREATE PASSIVE INCOME

NO MINIMUM ORDERS

We make it easy to create a whole new income stream through branded product sales. Stop trading time for money and start leveraging your talent to make more, while working less.

There are no minimum opening orders, no minimum re-order requirements. Buy what you need when you need it, all at wholesale pricing.

YOUR OWN CUSTOM WORKROOM

TECH FORWARD

As a client of Private Label Company you have access to our product development team and custom workroom. Our team can build almost anything you can imagine, making us the only resource you’ll need for all things upholstery.

Our cutting edge web platform makes it easy to manage your brand online, 24/7. All of our catalog styles have been 3d modeled for use in any rendering software. Custom renderings are also available.

CREATE YOUR PRODUCTS USE OUR CATALOG STYLES Save time and start with base styles from our catalog of proven bestsellers. Customize and add your special touches to make it your own.

MAKE IT YOUR OWN

Use fabrics, trims, and other customizations to create your custom products.

O

R

DESIGN YOUR OWN FROM SCRATCH Need something specific not offered in our catalog? No problem! As a client of Private Label Company, you have access to our full-service upholstery workroom. Our team can build almost anything you can imagine.

1 YOU DESIGN Whether it’s a simple sketch on a napkin, a CAD drawing, or a series of inspiration photos- send us your design ideas.

2 WE DEVELOP Our development team will engineer it and send you a formal shop drawing or 3D model to confirm the details.

3 WE BUILD Once approved, sit back and watch your ideas come to life as we build your custom product in our North Carolina workroom.

PATTERNS If you’d like to officially add your new design to your collection, we’ll record all the details and create a full set of patterns so we can reproduce it the same way, over and over again.

SELL YOUR PRODUCTS

DESIGN PROJECTS Specify products from your own brand for every client design project.

ONLINE Create passive income by selling your new brand of upholstery products online. We make e-commerce easy!

ON SOCIAL

IN STORE

Promote and sell your new product collection on your social media channels.

For clients with a retail store or showroom, stock your floor with your own exclusive brand of products.

BRANDED SALES TOOLS

CUSTOM DECK LABELS We design, print, and install custom deck labels on every piece, prominently featuring your logo and branding..

FABRIC RINGS Our branded fabric rings are perfect for busy designers on the go. Each 6” x 9” sample is custom made with your logo on the label . Set includes your choice of 30 Private Label Program Fabrics..

HANGING SAMPLES We offer larger hanging fabric samples in a range of sizes and formats, allowing you to create your own custom in-store displays. Your brand and logo is prominently featured on each fabric sample.

MEMO SAMPLES Easily order 2x3 fabric memo cards on our website and have them sent directly to your clients. We’ll handle the fulfillment from our office.

LOOK BOOKS Access and download templates to create your own product look books, catalogs, and tear sheets. Share with clients digitally or print them on demand.

PRINTED CATALOG Printed version of our product catalog, housed in a 3-ring binder with your logo printed on the cover.

DIGITAL TOOLS We are early adopters of technology and have made significant investments to ensure you have access to the best digital tools and assets available.

3-D MODEL FILES Access and download 3-D Model files for our entire catalog for use in your rendering or design software.

PRODUCT RENDERINGS We can provide hi-res renderings of the furniture you create, complete with your fabric choices. Just drop them into client proposals, design boards or add them to your website as new products.

DIGITAL ASSETS FOR USE ON: DESIGN PROPOSALS

WEB / E-COMMERCE

ANNE SOFA Our Anne Sofa features three back cushions over a single bench seat. Down blend back cushions and down wrapped seats are standard.

SOCIAL MEDIA

E-COMMERCE READY

ADD TO CART

ADD TO CART

ADD TO CART

WE MAKE OMNI-CHANNEL FAST & EASY We understand the importance of e-commerce and our entire product catalog is ready for today’s omni channel marketplace. Easily access the information and images you need to create e-commerce product listings. We even offer special training and support to help you get started.

PREMIUM CONSTRUCTION

ECO

BUILT

Better for you. Better for the planet.

All Private Label Company products are benchmade to order in North Carolina, with a special focus on sustainability. Combining premium eco-friendly materials and innovative techniques, we make furniture that’s better for your clients and better for the planet.

FRAMES Sustainably sourced North American hardwoods, engineered with no added formaldehyde to reduce potential for toxic off-gassing. Specially engineered joints are glued and screwed to craft the ultimate furniture frame.

SUSPENSION European style webbing made from 100% renewable jute is woven by hand to provides a stable foundation that won’t sag or squeak over time.

SEAT CUSHIONS Our signature seat cushions provide the perfect balance of softness and support. Each one is made with a Certa Pur-US certified foam core wrapped in a thick layer of luxurious down blend.

BACK CUSHIONS Our back cushions feature an exclusive mix of down blend in channeled down proof ticking to provide the ultimate in luxury and comfort.

ALLYSON CHAIR Box seat cushion and tight sloped back with knife-edge toss pillow. Narrow, sloped track arm. Waterfall skirt.

30” W x 35”D x 34” H COM Requirement: 8 yards plain

*Also available as a swivel chair

FINLEY CHAIR T-Style back cushion and T-Style seat cushion. English roll arm. Tailored skirt.

34” W x 38”D x 36” H COM Requirement: 11 yards plain

*Also available as a swivel chair

JANE CHAIR Box seat cushion and box back pillow.

Narrow track arm. Solid base.

32” W x 33”D x 36” H COM Requirement: 9 yards plain

*Also available as a swivel chair

ELLA CHAIR Box seat cushion and tight rolled back with knife-edge toss pillow. Tailored skirt.

26.5” W x 37”D x 35” H COM Requirement: 7 yards plain

ROSS CHAIR Loose knife-edge seat cushion and loose knifeedge back cushion. Seat and back cushions are both all down-blend (no foam core).

Turned front legs with brass casters.

25” W x 27”D x 34” H COM Requirement: 6 yards plain

FINISHES

PEYTON CHAIR Box seat cushion and tight barrel back.

Tailored skirt.

28” W x 31”D x 31” H COM Requirement: 8 yards plain

*Also available as a swivel chair

GRANT CHAIR T-Style seat cushion and rounded box back pillow. Fan pleated roll arm. Waterfall skirt.

36” W x 37”D x 35” H COM Requirement: 11 yards plain

LINCOLN CHAIR T- Style seat cushion and tight roll back with pleated detail. English roll arm. Waterfall skirt.

33” W x 37”D x 35” H COM Requirement: 9 yards plain

*Also available as a swivel chair

KHAKI CHAIR T-Style seat cushion and button tufted barrel back. Tailored skirt.

34” W x 32”D x 34” H COM Requirement: 9 yards plain

*Also available as a swivel chair

BRANDON CHAIR Box seat cushion and tight barrel back.

Solid upholstered base..

28” W x 31”D x 31” H COM Requirement: 8 yards plain

*Also available as a swivel chair

EMERSON CHAIR Box seat cushion and tight barrel back.

Square tapered legs.

28” W x 31”D x 31” H COM Requirement: 6 yards plain

FINISHES

OLIVIA CHAIR T-Style seat cushion and T-Style back cushion. Low track arm. Waterfall skirt.

31” W x 33”D x 33” H COM Requirement: 9 yards plain

*Also available as a swivel chair

OCTO ACCENT CHAIR Exposed wood arms and octagon detailing at back. Tight seat and back. Shown in our signature wheat finish, but also available in a range of other finishes. .

28"W x 26”D” x 36”H COM Requirement: 3 yards plain

FINISHES

JULIE CHAIR Stacked ball frame. Loose box back cushion with down blend fill. Loose box seat cushion with all down blend fill (no springs). Shown in our signature wheat finish, but also available in a range of other finishes. .

29"W x 35"D x 37"H” COM Requirement: 8 yards plain

FINISHES

LELAND CHAIR Updated wingback styling with a modern brutalist flair. Loose box back cushion over loose box seat cushion. Full upholstered to the floor , outlined with welt.

33"W x 32.5”D” x 31.5”H COM Requirement: 9 yards plain

JACKIE CHAIR Bamboo inspired frame with loose box back cushion over loose box seat cushion. Shown in our signature wheat finish, but also available in our other finishes. .

29"W x 36"D x 39.5”H” COM Requirement: 6 yards plain

FINISHES

DARBY CHAIR Tight barrel back with T-Stlye seat cushion and recessed legs. Includes a matching 14” x 14” toss pillow.

33"W x 31”D” x 34”H COM Requirement: 8 yards plain

*Also available as a swivel chair

WALKER CHAIR Loose box back cushion over loose box seat cushion, a narrow track arm, and elegant metal legs in a brushed brass finish.

31"W x 36"D x 33”H” COM Requirement: 8 yards plain

KELLY CHAIR Tight back over tight seat with a brushed gold metal frame. Includes a matching lumbar pillow.

29.5”W x 33”D” x 31.5”H COM Requirement: 2 yards plain

WALLIS CHAIR Angular wingback styling with a tight back and loose T-Style seat cushion.

30"W x 32"D x 41”H” COM Requirement: 9 yards plain

FINISHES

FITZ SOFA Three T-Style back cushions over three T-Style seat cushions. Square greek key arm with inset panel.

Tailored skirt.

90” W x 39”D x 38” H COM Requirement: 19 yards plain

JAMES SOFA Three T-Style back cushions over three T-Style seat cushions. Track Arm. Tapered block feet and matching exposed wood base.

88” W x 39”D x 37” H COM Requirement: 18 yards plain

FINISHES

KNOX SOFA Deep and oversized with wide track arms and three box back cushions over one bench seat. Simple lines and recessed feet make for a clean look.

106” W x 39”D x 32” H COM Requirement: 21 yards plain

STACIE SOFA High back with two lumbar style pillows over one bench seat. Narrow track arm and waterfall skirt.

93” W x 41”D x 41.5” H COM Requirement: 19 yards plain

KATIE SOFA Tight back over two T-Style seat cushions. English roll arm.

Square tapered feet with casters. .

90” W x 39”D x 38” H COM Requirement: 18 yards plain

FINISHES

ADAMS SOFA Three T-Style back cushions over three T-Style seat cushions.

English roll arm. Tailored Skirt.

80” W x 36”D x 35” H COM Requirement: 18 yards plain

CORBIN SOFA Three T-Style back cushions over three T-Style seat cushions. English Roll Arm. Turned feet with brass casters.

80” W x 36”D x 35” H COM Requirement: 15 yards plain

FINISHES

BETSY SOFA Three T-Style back cushions over three T-Style seat cushions. Fan pleated roll arm. Tailored Skirt.

84” W x 37”D x 36” H COM Requirement: 19 yards plain

LEE SOFA Two box back cushions over one bench box cushion.

Sloped track arm. Waterfall skirt.

88” W x 38”D x 38” H COM Requirement: 21 yards plain

BENSON SOFA Three T-Style back cushions over three T-Style seat cushions.

Wide track arm. Shallow block feet.

84” W x 42”D x 37” H COM Requirement: 19 yards plain

FINISHES

JENNIFER SOFA Three T-Style back cushions over three T-Style seat cushions. Track Arm. Tapered block feet.

88” W x 39”D x 37” H COM Requirement: 18 yards plain

FINISHES

BEAUFORD SERIES Four components designed to mix and match to create endless seating arrangements.

All Components: 40” x 40”

SQUARE CORNER

ROUND CORNER

ARMLESS

OTTOMAN

AUDREY SOFA Featuring a gracefully curved back rail, Audrey has a tight back over box bench seat cushion and a recessed plinth style base in black. Comes standard with oversized lumbar pillow.

90” W x 31”D x 32” H COM Requirement: 18 yards plain

PATRICK SOFA Patrick features handsome tuxedo styling with three box back cushions over one box bench seat cushion and a recessed plinth-style base in black. Two oversized round bolster pillows come standard.

85” W x 36”D x 34” H COM Requirement: 19 yards plain

CHARLOTTE SOFA Two box back cushions over one bench seat cushion.

Gracefully curved arms and back rail finished with fluted legs. (2) 24” x 24” toss pillows come standard.

82” W x 37”D x 37” H COM Requirement: 17 yards plain

FINISHES

SUTTON SOFA One low lumbar back cushion over one T-Style Bench Seat.

Medium track arm. Stacked ball legs in walnut finish.

80” W x 36.5”D x 33” H COM Requirement: 18 yards plain

HARRISON SOFA Three box back cushions over three box seat cushions, large rolled arm. Exposed block legs.

93” W x 41”D x 41.5” H COM Requirement: 18 yards plain

FINISHES

BRIDGETTE SOFA Two box back cushions over two box seat cushions. Narrow sloped arm. Waterfall skirt.

104” W x 41”D x 36” H COM Requirement: 21 yards plain

ANNE SERIES

SOFA

APARTMENT SOFA

LOVESEAT

CHAIR

SKIRTED CHAIR

SECTIONALS ARRANGEMENTS

OPTIONAL LEGS

FINISHES

FORD SERIES

SOFA

APARTMENT SOFA

LOVESEAT

CHAIR

SKIRTED CHAIR

SECTIONALS ARRANGEMENTS

FINISHES

REAGAN SERIES

SOFA

APARTMENT SOFA

LOVESEAT

CHAIR

SKIRTED CHAIR

OPTIONAL LEGS

FINISHES

JACKSON SERIES

SOFA

APARTMENT SOFA

LOVESEAT

CHAIR

SKIRTED CHAIR

SECTIONAL ARRANGEMENTS

OPTIONAL LEGS

FINISHES

RIGGS SERIES

SOFA

APARTMENT SOFA

LOVESEAT

CHAIR

SKIRTED CHAIR

SECTIONAL ARRANGEMENTS

OPTIONAL LEGS

FINISHES

MARGOT COCKTAIL OTTOMAN Features a tight upholstered top and four upholstered legs, finished to the floor and outlined in matching self welt. Available in 36” or 48” sizes.

36” D x 18” H COM Requirement: 6 yards plain

PALMER COCKTAIL OTTOMAN Features a tight upholstered top and unique cut out profiles on all four sides.

Fully upholstered to the floor. Available in 36” and 48” sizes.

36” W x 36”D x 18” H COM Requirement: 6 yards plain

MITCHELL OTTOMAN Features an attached cushion top and tailored skirts.

Available with or without casters.

36” W x 35”D x 16” H COM Requirement: 6 yards plain

LAWSON BED BENCH , Features premium 1” thick acrylic sides and gold hardware detailing. Available in Twin, Queen, and King sizes.

TWIN: 24” W x 16”D x 19” H, 1 yard plain COM QUEEN: 45”W x 16”D x 19”H, 2 yards plain COM KING: 60”W x 16”D x 19”H, 2 yards plain COM

SMALL OTTOMANS Our small ottoman styles are the perfect way to add extra seating and tons of character to any space.

Dimensions vary by style

POLO

DENVER

ZARA

ISLA

COLLINS WITH FRINGE

COLLINS

PIPER SKIRTED

CORA SKIRTED

HEADBOARDS

BECKETT

HUDSON

LENNOX

REECE

VERA

MAEVE

Our custom upholstered headboards are available in four standard sizes. They come standard with matching self welt, but are also available with contrasting welt or nail heads. All headboards come undrilled, allowing you to attach on site to any bed frame style of your choosing.

TWIN 40” W x 60”H x 2”D COM Requirement: 3 yards plain FULL 57” W x 60”H x 2”D COM Requirement: 4 yards plain QUEEN 62” W x 60”H x 2”D COM Requirement: 5 yards plain KING 80” W x 60”H x 2”D COM Requirement: 6 yards plain

OPTIONAL NAIL HEADS

G E T S TA R T E D N O W w w w. P r i v a t e L a b e l F u r n i t u r e . c o m

Private Label Industries, LLC. All Rights Reserved. 336 . 743 . 0003