LAUNCH YOUR BRAND
Discover the well-kept secret of top retailers, designers, and digital brands.
Private Label Company is a furniture manufacturer unlike any other. Based in North Carolina, we quietly partner with select clients across the country to create, launch, and sell their own exclusive brand of upholstered furniture.
Our turnkey program makes the process easy and provides all the tools, training, and support needed to ensure success.
the Benefits
COMPLETE PRICE PROTECTION
Because it’s sold under your brand name, there is no way for clients to shop you on price. Regain control of the process and protect your margins by specifying your own brand of upholstery.
CREATE PASSIVE INCOME
We make it easy to create a whole new income stream through branded product sales. Stop trading time for money and start leveraging your talent to make more, while working less.
YOUR OWN CUSTOM WORKROOM
As a client of Private Label Company you have access to our product development team and custom workroom. Our team can build almost anything you can imagine, making us the only resource you’ll need for all things upholstery.
GROW YOUR BRAND
Expand your brand presence and add value to your company by selling your own exclusive line of products. Focus your time and effort on promoting your own name, not someone else’s.
NO MINIMUM ORDERS
There are no minimum opening orders, no minimum re-order requirements. Buy what you need when you need it, all at wholesale pricing.
TECH
FORWARD
Our cutting edge web platform makes it easy to manage your brand online, 24/7. All of our catalog styles have been 3d modeled for use in any rendering software. Custom renderings are also available.
CREATE YOUR PRODUCTS
USE OUR CATALOG STYLES
Save time and start with base styles from our catalog of proven bestsellers. Customize and add your special touches to make it your own.
MAKE IT YOUR OWN
Use fabrics, trims, and other customizations to create your custom products.
RDESIGN YOUR OWN FROM SCRATCH
Need something specific not offered in our catalog? No problem! As a client of Private Label Company, you have access to our full-service upholstery workroom. Our team can build almost anything you can imagine.
1
YOU DESIGN
Whether it’s a simple sketch on a napkin, a CAD drawing, or a series of inspiration photos- send us your design ideas.
2
WE DEVELOP
Our development team will engineer it and send you a formal shop drawing or 3D model to confirm the details.
3
WE BUILD
Once approved, sit back and watch your ideas come to life as we build your custom product in our North Carolina workroom.
PATTERNS
If you’d like to officially add your new design to your collection, we’ll record all the details and create a full set of patterns so we can reproduce it the same way, over and over again.
SELL YOUR PRODUCTS
DESIGN PROJECTS
Specify products from your own brand for every client design project.
ONLINE
Create passive income by selling your new brand of upholstery products online. We make e-commerce easy!
ON SOCIAL
Promote and sell your new product collection on your social media channels.
IN STORE
For clients with a retail store or showroom, stock your floor with your own exclusive brand of products.
BRANDED SALES TOOLS
FABRIC RINGS
Our branded fabric rings are perfect for busy designers on the go. Each 6” x 9” sample is custom made with your logo on the label . Set includes your choice of 30 Private Label Program Fabrics..
CUSTOM DECK LABELS
We design, print, and install custom deck labels on every piece, prominently featuring your logo and branding..
HANGING SAMPLES
We offer larger hanging fabric samples in a range of sizes and formats, allowing you to create your own custom in-store displays. Your brand and logo is prominently featured on each fabric sample.
MEMO SAMPLES
Easily order 2x3 fabric memo cards on our website and have them sent directly to your clients. We’ll handle the fulfillment from our office.
PRINTED CATALOG
Printed version of our product catalog, housed in a 3-ring binder with your logo printed on the cover.
LOOK BOOKS
Access and download templates to create your own product look books, catalogs, and tear sheets. Share with clients digitally or print them on demand.
DIGITAL TOOLS
We are early adopters of technology and have made significant investments to ensure you have access to the best digital tools and assets available.
3-D MODEL FILES
Access and download 3-D Model files for our entire catalog for use in your rendering or design software.
PRODUCT RENDERINGS
We can provide hi-res renderings of the furniture you create, complete with your fabric choices. Just drop them into client proposals, design boards or add them to your website as new products.
DIGITAL ASSETS FOR USE ON:
E-COMMERCE READY
WE MAKE OMNI-CHANNEL FAST & EASY
We understand the importance of e-commerce and our entire product catalog is ready for today’s omni channel marketplace. Easily access the information and images you need to create e-commerce product listings. We even offer special training and support to help you get started.
PREMIUM CONSTRUCTION
ECO BUILT
Better for you. Better for the planet.
All Private Label Company products are benchmade to order in North Carolina, with a special focus on sustainability. Combining premium eco-friendly materials and innovative techniques, we make furniture that’s better for your clients and better for the planet.
FRAMES
Sustainably sourced North American hardwoods, engineered with no added formaldehyde to reduce potential for toxic off-gassing. Specially engineered joints are glued and screwed to craft the ultimate furniture frame.
SUSPENSION
European style webbing made from 100% renewable jute is woven by hand to provides a stable foundation that won’t sag or squeak over time.
SEAT CUSHIONS
Our signature seat cushions provide the perfect balance of softness and support. Each one is made with a Certa Pur-US certified foam core wrapped in a thick layer of luxurious down blend.
BACK CUSHIONS
Our back cushions feature an exclusive mix of down blend in channeled down proof ticking to provide the ultimate in luxury and comfort.
ALLYSON CHAIR
Box seat cushion and tight sloped back with knife-edge toss pillow. Narrow, sloped track arm. Waterfall skirt.
30” W x 35”D x 34” H
COM Requirement: 8 yards plain
*Also available as a swivel chair
FINLEY CHAIR
T-Style back cushion and T-Style seat cushion. English roll arm. Tailored skirt.
34” W x 38”D x 36” H
COM Requirement: 11 yards plain
*Also available as a swivel chair
JANE CHAIR
Box seat cushion and box back pillow. Narrow track arm. Solid base.
32” W x 33”D x 36” H
COM Requirement: 9 yards plain
*Also available as a swivel chair
ELLA CHAIR
Box seat cushion and tight rolled back with knife-edge toss pillow. Tailored skirt.
26.5” W x 37”D x 35” H
COM Requirement: 7 yards plain
Loose knife-edge seat cushion and loose knifeedge back cushion. Seat and back cushions are both all down-blend (no foam core). Turned front legs with brass casters.
FINISHES
Box seat cushion and tight barrel back. Tailored skirt.
28” W x 31”D x 31” H
COM Requirement: 8 yards plain
*Also available as a swivel chair
PEYTON CHAIR
GRANT CHAIR
T-Style seat cushion and rounded box back pillow. Fan pleated roll arm. Waterfall skirt.
36” W x 37”D x 35” H
COM Requirement: 11 yards plain
LINCOLN CHAIR
T- Style seat cushion and tight roll back with pleated detail. English roll arm. Waterfall skirt.
33” W x 37”D x 35” H
COM Requirement: 9 yards plain
*Also available as a swivel chair
KHAKI CHAIR
T-Style seat cushion and button tufted barrel back. Tailored skirt.
34” W x 32”D x 34” H
COM Requirement: 9 yards plain
*Also available as a swivel chair
Box seat cushion and tight barrel back. Solid upholstered base..
28” W x 31”D x 31” H
COM Requirement: 8 yards plain
*Also available as a swivel chair
EMERSON CHAIR
Box seat cushion and tight barrel back.
FINISHES
OLIVIA CHAIR
T-Style seat cushion and T-Style back cushion. Low track arm. Waterfall skirt.
31” W x 33”D x 33” H
COM Requirement: 9 yards plain
*Also available as a swivel chair
Exposed wood arms and octagon detailing at back. Tight seat and back. Shown in our signature wheat finish, but also available in a
FINISHES
Stacked ball frame. Loose box back cushion with down blend fill. Loose box seat cushion with all down blend fill (no springs). Shown in our signature wheat finish, but also available in a range of other finishes.
FINISHES
LELAND CHAIR
Updated wingback styling with a modern brutalist flair. Loose box back cushion over loose box seat cushion. Full upholstered to the floor , outlined with welt.
33"W x 32.5”D” x 31.5”H
COM Requirement: 9 yards plain
JACKIE CHAIR
Bamboo inspired frame with loose box back cushion over loose box seat cushion. Shown in our signature wheat finish, but also available in our other finishes.
FINISHES
DARBY CHAIR
Tight barrel back with T-Stlye seat cushion and recessed legs. Includes a matching 14”
COM Requirement: 8 yards plain
*Also available as a swivel chair
Loose box back cushion over loose box seat cushion, a narrow track arm, and elegant metal legs in a brushed brass finish.
31"W x 36"D x 33”H”
COM Requirement: 8 yards plain
KELLY CHAIR
Tight back over tight seat with a brushed gold metal frame. Includes a matching lumbar pillow.
29.5”W x 33”D” x 31.5”H
COM Requirement: 2 yards plain
CHAIR
Angular wingback styling with a tight back and loose T-Style seat cushion.
30"W x 32"D x 41”H”
FINISHES
WALLIS
FINISHES
FINISHES
FINISHES
FINISHES
FINISHES
BEAUFORD SERIES
Four components designed to mix and match to create endless seating arrangements. All Components: 40” x 40”
CHARLOTTE SOFA
Two box back cushions over one bench seat cushion. Gracefully curved arms and back rail finished with fluted legs. (2) 24” x 24” toss pillows come standard. 82” W x 37”D x 37” H
COM Requirement: 17 yards plain
FINISHES
FINISHES
ANNE SERIES
SOFA
FINISHES
OPTIONAL LEGS FINISHES
JACKSON SERIES
SOFA
RIGGS SERIES
LOVESEAT
APARTMENT SOFA
SOFA
SECTIONAL ARRANGEMENTS
SMALL OTTOMANS
Our small ottoman styles are the perfect way to add extra seating and tons of character to any space. Dimensions vary by style
HEADBOARDS
HUDSON
LENNOX REECE
Our custom upholstered headboards are available in four standard sizes. They come standard with matching self welt, but are also available with contrasting welt or nail heads. All headboards come undrilled, allowing you to attach on site to any bed frame style of your choosing.
40” W x 60”H x 2”D
COM Requirement: 3 yards plain
57” W x 60”H x 2”D
COM Requirement: 4 yards plain
QUEEN
62” W x 60”H x 2”D
COM Requirement: 5 yards plain
80” W x 60”H x 2”D
COM Requirement: 6 yards plain
OPTIONAL NAIL HEADS
TWIN
FULL
KING
VERA MAEVE
