Elevated Seller Services

Elevated Seller Services

PremierSothebysRealty.com

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Your Property Your Representation Your Partner

Elevated Seller Ser vices

Contents

Your Marketing Advantage

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Welcome We are the leader in the markets we serve, recognized as the brokerage company of choice, and committed to setting the ultimate standard in luxury real estate.

having served discerning auction buyers and sellers since 1744. With that rich heritage in association with the auction house, the Sotheby’s International Realty® brand is a truly global luxury real estate network representing exceptional customers and extraordinary real estate properties worldwide.

Premier Sotheby’s International Realty was founded in 1983 as a firm specializing in the markets in which we live — and that is still who we are today.

A team of people who have always taken great pride in serving our friends and neighbors, we are now more than 1,400 professionals across more than 40 offices from the Gulf Coast of Florida to the High Country of North Carolina.

We will never forget who we are: the local brokerage with the global reach.

The one with the enduring brand and storied heritage that began in 1744. We market the homes of the best customers in the world: you.

Budge Huskey President & Chief Executive Officer

PremierSothebysRealty.com

Our Vision

Sotheby’s is one of the world’s most recognized and respected luxury brands,

Elevated Seller Ser vices

Your Property

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Your Proper ty | PAGE 05

PE RSO N A LIZ E D S T R AT EGY

The attention your property deserves At Premier Sotheby’s International Realty, we understand that each home and seller is unique. Our commitment lies in showcasing properties in an unparalleled manner. We prioritize excellence by employing the highest standards in brilliant photography, engaging video production and professional copywriting. Each aspect of our award-winning marketing presentation is meticulously curated to reflect the prestige and refinement synonymous with the Sotheby's International Realty ® brand. From captivating imagery and innovative technology to compelling narratives and an unmatched global network, we ensure that every detail contributes to elevating your property's allure to attract the attention of the most qualified

PremierSothebysRealty.com

buyers around the world.

Your Proper ty | PAGE 06

YO U R PRO PE R T Y ’ S J O U RN E Y

How we sell your home together

1

2

3

to understand your goals and

of your property, encompassing

strategies, we craft a customized

objectives, encompassing aspects

staging techniques, enhancing

marketing plan tailored to resonate

such as your property, its locality,

curb appeal, and harnessing high-

with your target audience,

market dynamics, and establish an

definition video and photography,

offering an exhaustive blueprint

optimal price range.

curated for the esteemed platforms

for unparalleled global exposure,

of SothebysRealty.com and

supplemented by unmatched print

PremierSothebysRealty.com.

and digital collateral.

INITIAL CONSULTATION — We engage

Elevated Seller Ser vices

in comprehensive discussions

PREPARE YOUR HOME — We devise

strategies to enhance the presentation

TAILORED MARKETING BLUEPRINT —

Utilizing our masterful marketing

5

6

of your property to the world through

throughout the journey by providing

phase, from meticulous due diligence

strategic dissemination via MLS, a

pulse seller reports and refining

procedures to the final signing of

comprehensive multi media marketing

our strategy in response to

the deed, ensuring a seamless

plan, our bespoke websites, and our

market conditions.

culmination of the transaction.

MARKET ENTRY — The culmination of

preparation leads to the grand unveiling

PROGRESS MONITORING — We

ensure you remain well-informed

SEAMLESS COMPLETION — We

accompany you through every

Your Proper ty | PAGE 07

4

proprietary global network comprising

Utilizing our masterful marketing strategies, we craft a customized marketing plan tailored to resonate with your target audience.

PremierSothebysRealty.com

over 100 esteemed platforms.

Elevated Seller Ser vices

Your Representation

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Our Premier Global Real Estate Advisors

Your Representation | PAGE 09

YO U R T E A M

Premier in their pursuit to build authentic connections and unwavering dedication, our network of global real estate advisors encompasses the industry’s best professionals, providing a one-of-kind, personalized real estate experience.

At Premier Sotheby’s International Realty, each highly experienced advisor brings a proven track record and wealth of knowledge to selling your property — from market positioning and pricing to

Backed by an in-house support team, industry-leading resources and innovative

Artfully uniting extraordinary homes with extraordinary lives.

technology, our talented advisors have the tools to unleash the full potential of your homeselling process.

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negotiations and transaction management.

Elevated Seller Ser vices

Your Partner

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Your Par tner | PAGE 11

LO CA L E XPE R T WIT H G LO BA L RE ACH

Local Experts We are committed to serving select markets that are most desirable to our customers. With offices strategically located in Florida and North Carolina, we can provide sellers with an elevated service experience while maximizing exposure to buyers.

Premier Sotheby’s International Realty global real estate advisors are experienced, accomplished, full-time REALTORS® who live in and actively serve your community. With a supportive team behind them, they apply their extensive area knowledge and market-specific experience to create a customized plan to sell your home.

At A Glance More than 1,400

Over 40

sales professionals and employees

locations throughout Florida and North Carolina

No. 1

No. 20

No. 22

Sotheby’s International Realty®

in sales volume – Top 1000

in sales volume in the nation

affiliate company in the world*

RISMedia Power Broker Report

RealTrends Five Hundred**

PremierSothebysRealty.com

Premier Sotheby’s International Realty

Your Par tner | PAGE 12 Elevated Seller Ser vices

Our presence as an international brand promotes confidence.

Your Par tner | PAGE 13

G LO BA L C O N N EC TI O N S

Our world is yours Sotheby’s International Realty is the only truly global luxury real estate company with 26,500 advisors working in more than 1,115 local offices across 84 countries and territories. Our unparalleled network works together to meet your needs and expectations.

Each day, discerning consumers seek out Premier Sotheby’s International Realty for the powerful advantages and global reach our time-honored name affords. Our presence as an international brand promotes confidence. From the in-depth strategy of our global advertising program and the universal functionality of our website to our sales associates who speak over 30 languages, we are committed to excellence and prepared for global growth.

When a home is marketed by Premier Sotheby’s International Realty, it is presented to a highly qualified clientele worldwide PremierSothebysRealty.com

through exclusive channels and relationships.

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G LO BA L RE ACH

Relocation Services Our vast network has the strength and reach to bring buyers for your home from all over the world. Premier Sotheby’s International Realty’s relocation department offers an encompassing experience for our trusted customers, whether they are moving across town or around the globe.

•

We have assembled an experienced and highly credentialed team that is ready to assist throughout the process. Ensuring that families relocate in a seamless and timely manner is critical, so we offer most every resource needed to find the ideal home or list the current home.

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Our concierge support services allow us to introduce our customers to skilled associates immersed within each community.

•

We strive to provide best-in-class performance and valuable solutions throughout the relocation process, making us the

Elevated Seller Ser vices

premier choice for a seamless relocation.

Sotheby’s International Realty is the global leader in luxury real estate. Our power lies in the ability to showcase extraordinary properties to targeted, affluent buyers around the world through an expansive international network.

Our power lies in the ability to showcase extraordinary properties to targeted, affluent buyers around the world through an expansive international network.

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P OW E RF U L H E RITAG E

Sotheby’s is more than just our name Over the last two centuries, Sotheby’s auction house has built an iconic brand with unparalleled prestige. Today, we are all one brand with the same elevated standards and exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified

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buyers all around the world.

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143

$

Global sales volume in 2023 *USD

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BACK E D BY T H E B E S T

Our numbers are your assurance

billion

Sales associates

1,115

Your Par tner | PAGE 17

26,500

Offices worldwide

52 million Visits to sothebysrealty.com

No. 1 Most profiled real estate company in the news

Over 1 million Engaged social media followers

84

88 million

Videos played in 2023

1744

Countries and territories

PremierSothebysRealty.com

The year our heritage began

Elevated Seller Ser vices

Your Marketing Advantage

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Marketing Power

Your Marketing Advantage | PAGE 19

M AS T E RF U L M A RK E TI N G

Marketing your property is our priority; it deserves nothing less than the best. With an in-house team of 30 marketing specialists, Premier Sotheby’s International Realty provides a comprehensive suite of print, digital, social media, copywriting and public relations services tailored to promote each unique property to a

Scan to view our Masterful Marketing video

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targeted audience of qualified buyers.

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Tracy Agent 336.416.5560 Tracy.Agent@premiersir.com

PremierSothebysRealty.com

M A RK E TI N G S T R AT EGY

How we market your home together

AREA | 3300 Fort Charles Drive, Naples, FL 34102

$24,900,000

Move right into this impeccably appointed residence completed in May of 2021 by VIV Homes and designed by Stofft Cooney Architects. West Indies-inspired, this home blends the transitional features of wide-plank Legno Bastone wood flooring throughout with grays and whites in the furnishings. Offering 6,532 square feet under air, there are five bedrooms, all en suite with a study and a loft. Gourmet kitchen with quartzite countertops, Wolf gas range and double ovens, Sub-Zero refrigerator and freezer. Views of Old Harbour Channel and the preserve to the south from the multi-tiered lanai with heated saltwater pool and spa.

5 BEDROOMS 6 FULL BATHS 2 HALF BATHS 6,532 SQ.FT.

Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity

DIGITAL ADVERTISING

A customized marketing piece to share via email and/or on social media platforms.

Driven by a commitment to excellence, our 30-person in-house marketing team uses a comprehensive suite of resources tailored to promote each unique property to a targeted audience of qualified buyers. Our advisors’ expert knowledge of their communities, coupled with the global resources of the Sotheby’s International Realty® brand, provide our customers with exceptional results at every price point.

MAXIMUM WEBSITE EXPOSURE

JUST LISTED POSTCARD

Your property featured on

An immediate announcement

SIR.com, the leading luxury global

that your property has

real estate website, and PSIR.com

entered the market.

Elevated Seller Ser vices

for maximum exposure.

BRILLIANT PHOTOGRAPHY

SINGLE PROPERTY WEBSITE

Our vivid photography shows

A unique web address dedicated

the best views of your home.

to your property.

NEIGHBORHOOD TREND REPORT

Designed to promote your property with

Snapshot of local market activity

the highest production standards using

and conditions.

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CUSTOM PROPERTY BROCHURE

rich imagery and professional copywriting.

A few hours after your listing is active, the following marketing materials are created and ready to share with potential buyers.

This Seller Report contains extensive information regarding marketing efforts and online views of your property, including the number of times visitors to the Premier Sotheby's International Realty website looked at the listing details, how many times your property was emailed in a property report, like Listing Alert, and any activity that was completed by a visitor looking at your property online. If you have questions or need additional information, please don't hesitate to contact me.

Barbi Lowe

Jane Agent

Office: 239-216-1973 Office: 000.000.0000 Cell: 239-216-1973 Cell: 000.000.0000 barbi.lowe@premiersir.com jane.agent@premiersir.com http://barbilowe.premiersothebysrealty.com

janeagent.premiersothebysrealty.com

7347 Tilden Lane, Naples, FL 34108 MLS Number: 218082639, List Price: $9,900,000

Weekly Views Nov 10 - Nov 16

Monthly Activity Summary For Your Listing December 2019

Viewed Larger Photos

7607

Reviewed Listing Detail Page

448

Viewed Larger Photos

53630

Larger Photos

Details

7053

Nov 17 - Nov 23

16078

Nov 24 - Nov 30

21696

Dec 01 - Dec 07

7566

441 469 492 417

Daily Views

Total Views

December 1st

81

December 2nd

35

December 3rd

45

December 4th

64

December 5th

November 2019

Reviewed Listing Detail Page

1938

December 6th

Viewed Larger Photos

38610

December 7th

October 2019

Reviewed Listing Detail Page

1765

78 55 59

Activity

Views

Reviewed Listing Detail Page

29107

Saved Listing as Favorite Requested Information Shared Listing (through email, social media, etc) Viewed Larger Photos

47 6 2 377643

LOCAL ADVERTISING

SELLER REPORT

Your property is featured in

A comprehensive accounting of

local print publications.

all marketing activity generated for your property.

RESIDE MAGAZINE REGIONAL PUBLICATIONS

RESIDE is distributed through multiple channels including regional newspapers and The Wall Street Journal.

Premier Sotheby’s International Realty selects the best print and digital publications in our regions.

We target publications that focus on real estate and luxury lifestyles.

PremierSothebysRealty.com

Featuring properties from the markets we serve,

Your Marketing Advantage | PAGE 22

O N LI N E E XPE R TIS E

Our reach brings the world to your home We make your listing easy to find online with our acclaimed websites and fine-tuned SEO. PremierSothebysRealty.com and the award-winning SothebysRealty.com invite visitors to immerse themselves in engaging Elevated Seller Ser vices

videography, impactful photography and captivating virtual tours.

Sources: Google Analytics, Brightcove, and Listrac – Full Year 2023

28M+ 623M+ 88M

Visits

Visitors

video plays in 2023

Page views

SothebysRealty.com

Your Marketing Advantage | PAGE 23

52M+

#1 #2 #5

PremierSothebysRealty.com

#8

Your Marketing Advantage | PAGE 24

PRO PE R T Y SY N D I CATI O N

Top media partners drive traffic to your listing As soon as your property is on PremierSothebysRealty.com, it appears simultaneously on SothebysRealty.com, instantly extending its visibility across an array of premier websites worldwide.

This synchronized approach ensures unparalleled reach and exposure, elevating your property's prominence to

Elevated Seller Ser vices

a discerning global audience.

PremierSothebysRealty.com

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Elevated Seller Ser vices

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No one can draw more eyes to your listing

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B R A N D A DV E R TISI N G

We work with the best online and print publishers to drive better performance

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and more return for our customers.

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C O M M U N I CATI O N S

Print Marketing Premier Sotheby’s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography. Each property is elegantly showcased through meticulously designed brochures,

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tailored to accentuate its unique allure. Furthermore, we curate bespoke print marketing collateral, including property books and direct mail announcements, adorned with imagery depicting our most distinguished properties, epitomizing sophistication and refinement.

Elevated Seller Ser vices

8834 Winged Bourne Road, Charlotte, NC $3,350,000.

Exclusively offered by Premier Sotheby’s International Realty.

EXPANDING OUR CHARLOTTE PRESENCE: VISIT US IN SOUTHPARK

Premier Sotheby’s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography.

BROKERAGE | RELOCATION | NEW DEVELOPMENT MORTGAGE | INSURANCE | FINE ART CONSIGNMENT Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity.

PremierSIR.com | 704.248.0243

PremierSothebysRealty.com

Your Marketing Advantage | PAGE 29

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C O M M U N I CATI O N S

Regional Media Partners Premier Sotheby’s International Realty hand-selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. From brand advertising to showcasing our listings and open houses, our well-established regional media partnerships allow for the most exposure across print and

Elevated Seller Ser vices

online platforms.

From brand advertising to showcasing our listings and open houses, our wellestablished regional media partnerships allow for the most exposure across print and online platforms.

PremierSothebysRealty.com

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C O M M U N I CATI O N S

Flagship Publications Our flagship periodical, RESIDE, is the annual company magazine produced for each region, capturing our exquisite property collections in Florida and North Carolina. RESIDE also features in-depth stories and images centered on Sotheby’s auction house and captivating editorial on affluent lifestyle topics as well as our favorite local places and exclusively curated experiences.

137,500 Print copies are distributed annually

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through multiple channels, including respected national newspapers and regional news publications in the markets we serve. Our Every Door Direct Mail (EDDM) campaigns target local buyers while the digital versions of RESIDE reach a global audience.

Your Marketing Advantage | PAGE 33 PremierSothebysRealty.com

RESIDE also features indepth stories and images centered on Sotheby’s auction house and captivating editorial on affluent lifestyle topics as well as our favorite local places and exclusively curated experiences.

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C O M M U N I CATI O N S

Digital Communications Our in-house creative team produces a variety of weekly and monthly e-newsletters that showcase our listings, new development projects, real estate news, luxury lifestyle stories and local area guides. Featuring all original content, each newsletter is sent to a targeted list of prospective

Elevated Seller Ser vices

buyers, to engage and present our exclusive listings.

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YO U R M E D IA E XP OSU RE

The leading voice in luxury real estate As the industry leader in the markets we serve, our public relations endeavors leverage enduring partnerships with premier media establishments, cultivating an esteemed level of brand recognition.

We hold the distinction of being the most prominently featured luxury real estate entity in media coverage. Through the adept stewardship team, we consistently secure substantial local, national, and international exposure for our most

Elevated Seller Ser vices

esteemed properties.

Through the adept stewardship of our seasoned PR and communications team, we consistently secure substantial local, national, and international exposure for our most esteemed properties.

PREMIER SOTHEBY’S INTERNATIONAL REALTY

Premier Sotheby’s International Realty accounted for 64% share of total voice among all local competitors

Scan to view our

in the markets we serve.***

Power of PR video

***Source: Meltwater

of our seasoned PR and communications

Your Marketing Advantage | PAGE 37

25% 11%

Reach

2023 Press Share of Voice Sotheby’s International Realty ®

12%

Coldwell Banker

18%

Compass Berkshire Hathaway HomeServices Douglas Elliman Christie’s International Real Estate

29%

15% 11%

Knight Frank LeadingRE

Volume

5%

Engel & Völkers

PremierSothebysRealty.com

Source: Meltwater, January 1, 2023 – December 31, 2023

Keller Williams Realty, Inc.

Your Marketing Advantage | PAGE 38

C O M M U N I CATI O N S

Social Media & Blog We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty ® YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design, market research and luxury lifestyle news — all of which drive

Elevated Seller Ser vices

traffic to, and generate interest in, your property.

Your Marketing Advantage | PAGE 39 for passing 360,000 subscribers.

Prestigious Award Received for Brand YouTube Channel The Sotheby’s International Realty ® brand’s YouTube channel reached an unprecedented milestone; we became the

Check out some of our most exclusive open houses taking place this weekend.

first, and only, real estate company channel

OPEN HOUSE

OPEN HOUSE

NAPLES, FLORIDA

BOONE, NORTH CAROLINA

$16,950,000

$1,955,000

PremierSothebysRealty.com

to have more than 400,000 subscribers.

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O U R S E L L E R RE P O R T S — YO U R PRO PE R T Y ’ S PE RFO RM A N CE

See the results as they unfold We meticulously track and furnish comprehensive data about the online traction garnered by your listing, alongside the frequency of showings. This invaluable insight serves as the compass guiding our sales strategy, facilitating astute decision-making informed by real-time analytics.

Insider Intelligence: Custom reports Our in-house analysts expertly curate current and historical data sourced from the local MLS, transforming it into visually striking, easily digestible charts and graphics that elucidate market trends, with a focus on your

Elevated Seller Ser vices

specific neighborhood. Our sophisticated digital platform, the Pulse Seller Report, meticulously tracks all marketing endeavors, encompassing mailers, print and digital advertisements, social media campaigns and beyond to measure the sheer impact of our marketing initiatives. The culmination of these efforts is encapsulated in a user-friendly report, offering a comprehensive overview of every facet of your property's marketing strategy and providing unparalleled insight into its market performance.

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LUXU RY O U T LO O K

Our high-end research delivers top-end results The cornerstone of our proficiency in luxury residential markets lies in our unwavering dedication to research.

Our annual Luxury Outlook report delivers up-to-date insights into trends and consumer dynamics across global markets. Subsequent to each quarter, we publish and distribute a companywide Quarterly Market Report, which shares meaningful data, community by community, for a fully granular and local perspective.

By continually enriching our understanding of each market, we enhance our capacity to deliver

Elevated Seller Ser vices

unparalleled assistance to every customer.

Our annual Luxury Outlook report delivers up-to-date insights into trends and consumer dynamics across global markets.

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SOT H E BY ’ S C O N CI E RG E AU C TI O N S

There’s more than one way to sell luxury homes Sotheby’s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals. But it’s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to

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as little as 60 days.

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O U R C O RE S E RVI CE S

Extraordinary services for an elevated experience Our comprehensive real estate services don’t stop at property representation.

With Premier Sotheby’s International Realty, you can benefit from our strategic alliances that ensure a seamless process through some of life’s biggest milestones.

Aligning with our commitment to providing unparalleled white-glove service, we’ve partnered with the industry’s best to support your selling journey from

Elevated Seller Ser vices

beginning to end.

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LUTGERT TITLE LLC Your Marketing Advantage | PAGE 47

Your Marketing Advantage | PAGE 4 8

T H A N K YO U

Moving Forward The value of your home is maximized the moment our iconic blue sign is displayed.

Our professional advisors are your access to the most recognized and time-honored real estate brand in the world.

Only one luxury real estate network delivers a consistent, elevated standard of service designed to showcase your property among the finest in the world. We look forward to being your trusted, personal advisor on

Elevated Seller Ser vices

this journey.

Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Property information herein is derived from various sources including, but not limited to, county records and multiple listing services, and may include approximations. All information is deemed accurate. *Peerage Realty Partners’ Sotheby’s International Realty® affiliates. **RealTrends 500, 2023 top U.S. residential sellers by volume. ***Based on information from Meltwater for the period 1/1/2023 to 6/30/2023.

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