North Carolina Marketing Brochure - Premier Sotheby's International Realty

Artfully Uniting Extraordinary Homes With Extraordinary Lives

what matters MOST Welcome to premier Sotheby’s International Realty.

As you weigh your options before listing a property for sale, we ask that you consider this: Anyone can list your home, but very few can help you achieve the result you’re looking for. Namely, a timely sale with optimal return and minimal bother. When all is said and done, that’s what really matters. Everything else is simply a means to that end. And we have more means than most, as you will see: an expert team, a global network, state-of-the-art tools and services, and a reputation second to none*.

Things that work to your advantage in today’s competitive marketplace.

We look forward to putting them to work for you.

*Sotheby’s International Realty has been named “the most prestigious real estate firm by high worth consumers” in the independent Luxury Brand Status Index Survey by Luxury Institute.

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THE PRESTIGE of a LEGENDARY BRAND Since the founding of the Sotheby’s Auction House in 1744, the

Sotheby’s name has been synonymous with the marketing of the world’s most valuable and desirable possessions. Today, the firm’s reputation extends into the realm of exceptional real estate as well. It conveys credibility and capability. It opens doors and gains access to places where others are unable to enter. Above all, it is the sign of the exceptional. In a very real way, the brand’s prestige becomes associated with your property. A bit of the legend rubs off, enhancing its value in the marketplace.

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a WORLD CLASS presentation If the Sotheby ’ s tr adition has taught us anything, it’s how to

present a rare treasure to a sophisticated and discerning audience. This is true of important works of art introduced through our Auction House. It’s also true of exceptional homes and properties presented through Premier Sotheby’s International Realty.

When we list a home, one of the first things we do is commission a portfolio of photographs by a professional photographer. Not just a catalog snapshot or two but a carefully orchestrated series — the most interesting angles, the ideal time of day, the most compelling features — all designed to show the home at its very best. We think of it more in terms of curating a gallery than filling a catalog. It’s all about enriching the viewer’s experience — from print to online to the property itself.

On our website and mobile app, for instance, we’ve given our viewers more interactive control over the information on the screen. They can choose from a variety of images, enlarge small pictures to full screen for a better look, zoom in on details, pull back and move around. More control means a more rewarding visit and the prospect of a return. After all, if your home is going to be seen by millions of people around the world, we want it to make a great first, second and third impression.

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SUPERIOR personal SERVICE This is an ide a that contin u e s to define us . As

the standard-bearers of the Sotheby’s Auction House legacy, we are intently focused on meeting the high expectations of our clients.

Being knowledgeable and responsive. Anticipating needs. Building relationships and providing a service of a whole different order. The personal nature of our business is therefore deeply ingrained in us.

You might say it’s part of our DNA. So, when you list your home with Premier Sotheby’s International Realty, you can expect the very same — regardless of price point.

As a result, we tend to think differently about our business, compared to most other real estate firms. While they’re in the business of earning a commission, we are in the business of earning — and rewarding — your trust. As we said, it’s personal. And therein lies a world of difference.

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THE REACH and resources of a GLOBAL LEADER Whe ther you re alize it or not, you happen to be part of

a global marketplace. It’s quite possible that your buyer could be right down the street — or halfway around the world. With sales associates in nearly 700 offices in more than 49 countries and territories, we are ideally positioned to take your property global.

The real advantage to you has less to do with numbers and more to do with the quality and integrity of our network. Some of our competitors claim large networks as well, but they are really just loose affiliations of independent brokers. Quality varies. However, Sotheby’s International Realty consists of members, not affiliates. Our referral system boasts hundreds of “connections” per month coming from two channels - realty and auction. We’re committed to upholding the brand. Which means you can always depend on the same high standard of service. From associate to associate. Office to office. Market to market.

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a perfect synergy Ultimately, this is a personal business. It’s about people

connecting with people and matching specific expectations with specific properties. Fortunately, we offer the ideal forum for matching one with the other — thanks to the synergy of our firm’s two halves: Sotheby’s Auction House and Sotheby’s International Realty. With a dedicated liaison stationed at the Auction House, we’re able to showcase our properties for the auction clientele and direct them to the appropriate Sotheby’s International Realty office. This is a high-profile audience — affluent, discerning and exclusive — and the Sotheby’s network gives us privileged access.

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LOCAL market EXPERTISE Of course, all the resources in the world don’t matter

unless you have the right local team in place. And here you have one of the very best. With decades of experience, the Premier Sotheby’s International Realty team is consistently ranked first in sales of homes over $1 million.

We know the ins and outs, we know how to navigate the shifting currents of the local culture and social scene. And we have a local’s insight into the regional marketplace that can make all the difference to you.

Our local expertise doesn’t stop there. We also cooperate with key agents at other firms in the area. We are, in a sense, customers to each other, connecting buyers with sellers and working together to achieve the best result for our clients.

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Quality attracts quality I t ’ s a fac t o f l i f e that top brands tend to move in the

same circles, mingling with one another, creating connections and presenting opportunities that can be of significant value to our clientele. For example, the cachet of the Sotheby’s International Realty brand has led to the formation of some exclusive partnerships with top-tier publications and media channels.

What this means to the Premier Sotheby’s International Realty team — and to you — is unparalleled access to the most qualified people and properties in the world.

E xc lu s i v e pa rt n er s h i p s

WSJ.com Global Sky Box NYTimes.com Premium Positioning Wo r l d - c l a ss m ed i a pa rt n er s

Wall Street Journal

Country Life

New York Times

Architectural Digest

The Telegraph

Financial Times

International New York Times

The Globe & Mail

The Robb Report

Bloomberg Markets

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our privileges are yours For this added value , you pay nothing extra. It is simply what

we refer to as the Premier Sotheby’s International Realty advantage — an intangible asset that yields very tangible results. We invite you to interview us and let us show you.

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OPENING THE channels of COMMUNICATION s t r o n g l o c a l r e ac h

North Carolina Region

Charlotte Observer 958,230 total readers Average income: $83,000

Charlotte Business Journal 48,000 total readers Average income: $110,000+

Ballantyne Magazine 62,760 total readers Average income: $119,000

SouthPark Magazine 40,000 distribution Average income: $114,000

QC Exclusive 56,375 distribution Average income: $131,000

Luxury Home Magazine 80,000 distribution

The Ritz-Carlton Magazine In-room distribution: 146 Average net worth: $3.7 million

Taylor Richards & Conger 10,000 total readers

OPENING THE channels of COMMUNICATION Wo r l d - C l a s s ONL I NE M e d i a Pa r t n e r s

Partnership with The New York Times Delivering a highly loyal and engaged global audience of influencers.

Our collaboration with The New York Times is all about creating local ownership through innovative fixed positioning using various New York Times channels­— both print and digital—all designed to maximize our reach to more than 40 million unique NYT monthly readers worldwide.

Architectual Digest One of the world’s leading business news organizations. The Sotheby’s International Realty network alignment with Architectual Digest encompasses an integrated online partnership through commanding presence on archdigest. com and now attracts on average more than 900,000 unique monthly visitors, consuming about 10 pages per visit.

Global WSJ.com The Business of Extraordinary Living. Our ongoing collaboration with The Wall Street Journal offers an exciting array of opportunities to showcase the homes represented by our network to the global audience that relies on The Wall Street Journal for their daily source of insights into both micro and macro financial economic landscapes.

The Daily Telegraph Exclusive. Integrated. Targeted. Our exclusive partnership celebrates the “World’s Best Places to Live” by featuring extraordinary locations around the world integrated with our network’s listing inventory, making this a powerful and targeted vehicle to reach a global audience.

OPENING THE channels of COMMUNICATION Wo r l d - C l a s s P R I NT M e d i a Pa r t n e r s

The Wall Street Journal 1,878,927 readers worldwide | Average income: $315,548 The New York Times 1,500,000 readers worldwide | Average household income: $109,304 International New York Times 242,073 readers worldwide | Average income: $286,743 Country Life 40,408 readers worldwide | Average income: $140,000+ The Robb Report Collection 200,000+ readers worldwide | Median income: $1.375 million Luxury Properties 102,200 readers worldwide | Average income: $1.2 million The Globe and Mail 900,000 readers worldwide | Average income: $100,000+ Boston Magazine 1,000,000 + readers worldwide | Average income: $200,000 + Ocean Home 216,000 readers worldwide | Average income: $1.2 million

dynamic digital marketing A N O N L I N E G A L L E RY o f f ine p ro p er t y

SothebysRealty.com and PremierSothebysRealty.com Averaging 400,000 visitors and 4,000,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available. Allowing consumers to define and refine how they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all over the world—with over 33% coming from countries other than the United States. We offer both language and currency conversion, high-resolution photography, and multi-lingual videos on each of our exclusive listings. These same best-in-class features are available in the Florida and North Carolina markets exclusively on premiersothebysrealty.com.

dynamic digital marketing e x t en d e d e x p o s u re . real re s u lt s .

Online Listing Syndication With nine out of ten buyers beginning their real estate search online, the plan to sell your home must utilize proper Internet exposure. Our approach includes Web sites far beyond sothebysrealty.com and premiersothebysrealty.com in an effort to target buyers on the Web. Specifically, we employ ListHub to power the distribution of listings our network represents to all of the leading Web sites where consumers search for real estate. ListHub also provides comprehensive marketing reports that detail the traffic generated for your home on each of these Web sites, including sothebysrealty.com.

dynamic digital marketing H I G H TO U C H

SIR Mobile App In 2013, worldwide, there were more internet searches on a mobile device than a computer. SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by helping consumers view proper ties based on GPS location, address, city or zip code. The application displays detailed proper ty information and is available on the iPhone, Android and Blackberr y as well as feature phones. When a user is ready to see a property, the “Call� feature connects them with one of our sales associates ready to show your home.

dynamic digital marketing Dyna m ic d i s p lay

Naples, FL $13,900,000

eGallery eGallery is a real time, dynamic property slideshow designed to provide immediate worldwide reach for your home.

Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.