St. Louis Homes + Lifestyles / Media Kit 2020

2020 ST. LOUIS HOMES + LIFESTYLES

MEDIA KIT

Print Distribution

OUR MISSION The features and departments in St. Louis Homes + Lifestyles magazine highlight distinctive urban and suburban homes, outdoor living spaces and communities unique to the St. Louis area.

We are committed to delivering fresh and engaging content that features cutting-edge design for the luxury-home enthusiast. Each issue brings exclusive features, departments and resources to our readers that highlight local homes, design trends, artisans and much more — creating inspirational content that provides solutions and creates product activity.

Contact SLHL 255 Lamp & Lantern Village Town & Country, MO 63017 636-230-9700 Suzie Osterloh, Publisher/Owner 636-230-9640 x16 sosterloh@stlouishomesmag.com

Connect online SLHL celebrates 24 YEARS of featuring the very best home and design products, shops and services in the St. Louis area.

Website: stlouishomesmag.com Blog: stlouishomesmag.com/blog Facebook: facebook.com/STLHomesMag Instagram: @stlhomesmag Twitter: @STLHomesMag Pinterest: pinterest.com/stlouishomesmag Houzz: St. Louis Homes & Lifestyles magazine LinkendIn: linkedin.com/company/st-louis-homes-lifestyles

Magazine Press Run...23,000/issue* Newsstand...4,000 Subscribers...18,000 Targeted Distribution...1,000

(advertisers, events, doctors’ and professional offices )

*SLHL is published nine times a year.

Relocating in Saint Louis...8,000/issue* *Relocating in Saint Louis is published once a year.

Digital Distribution

Online Visitors...26,000/month Digital edition...72,700 reads e-Newsletter...4,500/week Facebook fans...5,810+ Instagram...3,575+ Twitter followers...2,100+ Pinterest...428 Houzz...162

Total Brand Distribution:

159,825

That’s more than 150,000 opportunities for you to generate new business per cycle!

Marketing Opportunities • • • • • • •

St. Louis Homes + Lifestyles Relocating in Saint Louis Digital Advertising Custom Publishing Social Media Events Video

DIGITAL PRODUCTS FIND AN EXPERT A reliable source for local residents and businesses, the Find an Expert section of our website serves as a hub for the best professionals in our industry and our community.

Get your portfolio in front of thousands of homeowners a month searching for local vendors. Business information, including contact information, photos and referrals are included in this section. On a monthly basis, company profiles are rotated and featured on the front page of our website in addition to their industry-specific location in the Find an Expert section. Choose your category, and our staff will build and maintain for you.

ONLINE PORTFOLIO CATEGORIES • • • • • • • •

Architect Arts & Antiques Builders & Remodelers Exterior Home Products Finance Home Accessories & Gifts Home Technology Interior Designers

• • • • • • •

Interior Finishes Kitchen & Bath Landscape Design Lighting Organizational Systems Real Estate & Developments Speciality Retail

SLHL E-NEWSLETTER SPOTLIGHT

More than 4,500 SLHL enthusiasts choose to receive our e-newsletters by signing up through our website and at our events. These are our most active, most desirable readers who rely on us for important industry announcements and top design trends.

An e-newsletter spotlight allows you to create your own mini-feature story to share with our subscribers. Promote upcoming events or share advice and insights only you can offer to a captivated audience. An SLHL staff member will work with you to gather content, build and send the email at a time of your choosing.

CUSTOM VIDEOS

A presentation portfolio or informational video for your website and social media presence.

– Video includes: 1 location per video, 2 revisions and royalty-free background music.

Written in collaboration with client, directed and produced by St. Louis Homes + Lifestyles

PRINT ADVERTISING RATES

2020 Advertising Rates

Display Ad Dimensions

9x

6x

3x

1x

Full Page 1/2 Page Vertical/Horizontal

$3,010 $1,920

$3,240 $2,220

$3,355 $2,515

$3,770 $2,810

Premium Position Ad Size

9x

6x

3x

1x

1/2 Horizontal.................................7.125” x 4.75” no bleed

$5,565 $5,160 $4,400 $4,400 $3,690 $3,775 $3,775

$5,745 $5,495 $4,690 $4,690 $3,985 $4,065 $4,065

$6205 $5,775 $5,105 $5,105 $4,285 $4,290 $4,290

$6,385 $6,705 $5,495 $5,495 $4,585 $4,655 $4,655

1/2 Vertical........................................3.4375” x 9.75” no bleed

9x

6x

3x

1x

$765

$850

$930

$1,010

Display Ad Size

Two-Page Spread Back Cover Page One Inside Front Cover Inside Back Cover Opposite TOC Opposite Publisher’s Page Marketplace Ad Size 1/4 Page Vertical

Designers in Demand, Outdoor Experts, Remodlers in Demand: 1/3 Page: 4x...$890, 1-3x...$940 1/2 Page: 4x...$1,365, 1-3x...$1,500

Sizes Bleed Trim Safe Area Spread.........17” x 11.125”.............16.75” x 10.875”..........16.25” x 10.375” Full Page.....8.625” x 11.125”.......8.375” x 10.875”........7.375” x 9.875”

1/4 Page..............................................3.4375” x 4.625” no bleed PDF REQUIREMENTS • • • •

PDF/X-1A at 300 DPI resolution Embed all images and fonts Composite CMYK with layers/transparencies flattened For any PDF created from InDesign, check the “Preserve Overprint” box in your Acrobat settings.

*Please note: We will attempt to recognize inaccurate files submitted, but are not responsible for printed material from faulty artwork.

Sourcebook Company listing with logo - $160

*All above rates are effective 1/01/2020. These are net rates and reflect cost per insertion. They include 4-color and production costs.

DIGITAL ADVERTISING RATES Find an Expert, One-Year Profile......$1,200 ($100 per month) Electronic Ads E-newsletter Spotlight......$350

Video Packages (2) 1-minute videos - $2,400 (4) 1-minute videos - $4,200 Video includes: 1 location per video and placement on St. Louis Homes + Lifestyles website.

Written in collaboration with client, directed and produced by St. Louis Homes + Lifestyles

PARTNERSHIPS Art in the Park – Highland, Illinois Art in the Park – St. Louis Hills ASID Pinnacle Awards Central West End Christmas Window Walk Certified Builders Guild (CBG) Forest Park Forever Garden Conservancy Open Days Green Homes Festival Haven of Grace Historic Shaw Art Fair Home Builders Association (HBA) JDRF Heart of the Home Kitchen Tour Lafayette Square Holiday Parlor Tour Lafayette Square Home & Garden Tour Laumeier Art Fair

Lindbergh High School Home Tour National Association of Remodeling Industry (NARI) National Kitchen & Bath Association (NKBA) Miriam School and Miriam Academy Missouri Botanical Garden MOSAICS Fine Art Festival Pond-O-Rama Soulard Garden Tour Soulard Holiday Parlor Tour St. Louis Garden Tour – Missouri Botanical Garden (MOBOT) St. Louis Renaissance Faire Webster Groves Home Tour Wings of Hope Whole Kids Outreach

slhl

TRENDS

SAY CHEESE

1

8. Barrel turntable cheese board, available at twigs & MOSS. 9. Fromage wooden cheese board, available at twigs & MOSS. 10. Sheep ceramic plate, available at twigs & MOSS. 11. Decorative sterling silver cheese board with wooden inlay, available at Mary Tuttle’s Floral and Gifts.

12 & 13. Square and round wooden boards with handles, available at The White Rabbit.

14. Oversized round wooden cutting board, available at The Rusted Chandelier.

8

9

2

10 3

Photography by Kim Dillon On location at Roth Living

Who can say no to a decadent spread of cheese? Display your favorite fromage on a beautiful cheese board. Cheese boards not only make for a pretty presentation, but they fit multiple cheeses on one plate, eliminating more dishes for you to clean.

1. Marble slab with copper handles, available at Frisella Nursery.

2. Slab with gold detail, available at Frisella Nursery.

3. Marble monogrammed board with cheese knife, available at The White Hare.

4. Petrified wood cheese platter, available at Mary Tuttle's Floral and Gifts.

5. Marble-and-wood rectangle cheese board, available The White Hare.

6. Marble-and-wood cheese board with cheese knife, available at Marketplace at the Abbey.

7. Stone slab on a pedestal, available at Timberwinds Nursery.

SAY ABOUT US

“St. Louis Homes + Lifestyles has been at the forefront of my business and beginning success. They invited me to be a Kitchen of the Year judge that brought in immediate business.

They’ve created successful advertisement packages to develop growth as I started my own company. I’ve always wanted to just be seen and thought of as a leader, which in my opinion leads to success. St. Louis Homes + Lifestyles did just that, giving us opportunities to display our designs and showcasing projects while sharing our design knowledge with the SLHL readers. We love it and have tripled in size since we started advertising with St. Louis Homes + Lifestyles!”

— Anne Marie Boedges, owner Anne Marie Design Studio

“For sixteen years we have trusted St. Louis Homes & Lifestyle to get the word out about our Interior Design firm. It is amazing how many quality clients find us in the publication every month.

Over the years our ad size has increased, now at a full page, and our business has grown because of it. Advertising is easy when you rely on the expert advice from the magazine staff.”

— Emily Castle, owner Castle Design

11

7

15. Pomegranate ceramic board, available at Fleur de Chic.

16. Sterling silver cheese board with wooden inlay and cutting knife, available at Mary Tuttle's Floral and Gifts.

4 6

13

15

Air plant, available at Timberwinds Nursery.

14

5 Gold serving spoon, available at The Rusted Chandelier.

What our clients

16

Mouse cheese knife, available at Timberwinds Nursery.

Cheese and mouse (not shown) salt and pepper shakers, available at twigs & MOSS.

12

“Advertising with St. Louis Homes + Lifestyles continues to consistently bring us quality customers. It is often difficult to analyze advertising efforts. When a customer says ‘I saw you in St. Louis Homes + Lifestyles,’ I know the ads are working.

It’s a pleasure to advertise with a magazine that not only gets results but does so in such a friendly and professional manner.

My experience has been nothing but positive.”

— Mike Rachocki, Scobis

Relocating in St. Louis Distribution Date: February 2020

Relocating in Saint Louis magazine is published once a year, providing Greater St. Louis, including Illinois, with current and comprehensive information about moving to and living in the Gateway City.

Photography courtesy Community School

Editorial Content: Homes • Neighborhoods • Schools • Health Care Distribution: 8,000 annually Circulation: Relocating in Saint Louis is distributed to the following types of businesses in the St. Louis and Metro East areas: 1. Every relocation agency in the Greater St. Louis area 2. Top real estate offices around the St. Louis area 3. St. Louis, St. Charles and W. Illinois Associations of Realtors 4. Chambers of Commerce around the Metro area 5. Corporate Housing and Extended-Stay Hotels 6. Human Resource departments of the largest companies in the Greater St. Louis area including: • Hospitals and Medical Centers • National Headquarters • Colleges and Universities • And other companies planning to relocate employees to St. Louis Instagram: @relocatingstl * Facebook: facebook.com/relocatinginstlouismagazine

Photography courtesy Payne Family Homes

*Please note: all dates and content are subject to change

Two-Page Spread With Bleed...11”w x 8.5”h Trim Size........10.75”w x 8.25”h Live Area.......10.25”w x 7.75”h Full Page With Bleed...5.625”w x 8.5”h Trim Size........5.375”w x 8.25”h Live Area.......4.875”w x 7.75”h Half Page 4.875”w x 3.75”h Half-page ads do not have bleeds.

Display Ad Size Cover + Full Page.....................$3,465 Two-Page Spread.....................$2,520 Full Page........................................$1,385 1/2 Page Horizontal....................$830 Inside Front Cover......................$1,785 Inside Back Cover.......................$1,680 Back Cover......................................$1,890

SPECIAL AD SECTIONS

CONTESTS/AWARDS

Designers in Demand, Outdoor Experts, Remodlers in Demand Featuring interior designers, outdoor and industry professionals. These sections are extremely versatile and highlight the many aspects of the interior and exterior design businesses. Companies showcase projects, introduce new products, spotlight individual designers and detail areas of expertise.

Added value with advertising campaign

Fine Furnishings: The Fine Furnishings section offers furniture dealers and showrooms the opportunity to emphasize a particular item or design trend.

Each issue focuses on a different theme, ranging from the dining room to colorful furnishings.

2020 Kitchens of the Year Entry Deadline: October 3, 2020 Published: January/February 2021

2020 Baths of the Year Entry Deadline: May 6, 2020 Published: August 2020

St. Louis Hall of Fame® Designing Men and Leading Ladies.

Published: June/July

5 Under 40 Five talented young professionals Published: October

Outdoor Living: This section showcases a variety of outdoor products. Outdoor Living focuses on larger projects, such as paving and deck installation and smaller accents and accessories that will spruce up any outdoor area.Outdoor Living is published three times a year in SLHL’s April, June/July and October issues.

Annual Sourcebook

Your company can reach more than 23,000 upscale homeowners. Your listing in the August 2020 issue will be a valuable resource for design-conscious consumers and growing businesses. For added exposure, the Sourcebook is published on stlouishomesmag.com for one year as a digital magazine. Our 24–year history of bringing customers and businesses together and connecting businesses with other businesses will benefit your company year round. Become one of the 165+ home and design experts in SLHL’s annual Sourcebook.

Each listing consists of your logo, company’s name, address, phone and website and 50/75-word description.

Go to stlouishomesmag.com for eligibility requirements, deadlines and to download an entry form.

2020 Editorial Planner

January/February — The Kitchen Issue 2020 Kitchens of the Year Special Sections: Art & Antique, Designers in Demand, Fine Furnishings Materials Due: November 25

September — The Before & After Issue Garden of the Year • Makeovers Special Sections: Art & Antique, Outdoor Experts, Remodelers in Demand Materials Due: July 27

March — The Hot Issue Latest trends • Design conversations Special Sections: Fine Furnishings, Outdoor Experts, Remodelers in Demand Materials Due: January 27

October — The Design Issue 5 Under 40 awards • Design elements Special Sections: Designers in Demand, Fine Furnishings, Outdoor Living Materials Due: August 24

PARTY CENTRAL

By Kim Hill Photography by Megan Lorenz

Built for entertaining, this Kirkwood home effortlessly blends design styles in one fabulously fun house.

November/December — The Winter Issue Holiday Decor • Cozy spaces Special Sections: Remodelers in Demand Materials Due: September 21

April — The Color Issue Textures • Colors of the year Special Sections: Art & Antique, Designers in Demand, Outdoor Living Materials Due: February 24

Architect: Michael Abraham Architecture Builder: Herring Design & Development Interior Designer: Herring Design & Development, Tim Thompson Designs Serene and inviting, the courtyard features several elements for entertaining including an outdoor kitchen with pizza oven, comfortable seating and a reflecting pool. The waterfall originates from a balcony off a guest bedroom that can function as a second master suite. The building at the rear is a two-bay detached garage with guest quarters upstairs.

34

June/July — St. Louis Design Hall of Fame Issue Staying cool • Outdoor living spaces Special Sections: Art & Antique, Designers in Demand, Outdoor Living Materials Due: April 27

TRENDS

August — The Bath Issue Baths of the Year • Sourcebook Special Sections: Outdoor Living Materials Due: June 29

PATIO Bleak weather is out and summer sun is in! It's time to enjoy your patio, but the chilly Missouri winter may have left it needing a little TLC.

River, the assistant pup-lisher.

10

By Moe Godat Photography by Kim Dillon

13 & 14

15 16

2

1

8&9

3

24

20 11

22

21

12

5

4

19 6

17

18

23

7

1. One of a kind birdhouse handmade in IL by Scott McDowell, available at Gifted Gardener. 2. Brass lantern, available at Gifted Gardener.

3. Galvanized stand, available at Fleur de Chic. 4. Plastic-free plant line, No Pot, No Problem plants, available at Maypop Garden and Coffee Shop. 5. Colorful ceramic pot with flower print, available at Sugarcreek Gardens. 6. Dewit gardening tools, available at Frisella Nursery. 7. Navy striped outdoor rug, available at Amini's. 8 & 9 Black and white fringe pillow and chair, available at Forshaw.

10. Galvanized plant stand and philodendron, available at Greenscapes Gardens. 11. Canvas emergency beverage carrier, beer not included, available at Gifted Gardener. 12. Marigold yellow pot and greenery, available at Sugarcreek Gardens.

12

STLOUISHOMESMAG.COM

DEPARTMENTS

slhl

Perfecting your

May — The Architecture Issue Restoration • Architecture as accessories Special Sections: Fine Furnishings, Outdoor Experts, Remodelers in Demand Materials Due: March 30

OCTOBER 2019 STLOUISHOMESMAG.COM

13 & 14. Brass plate and black-and-white palm patterned pouffe, available at Forshaw. 15. Peach and blue pottery with succulent, available at Maypop Garden and Coffee Shop. 16. Garden fairy, available at Passiglia's Nursery & Garden Center. 17. One of a kind birdhouse handmade in IL by Scott McDowell, available at Frisella Nursery. 18. "Cut Flower Garden" book, available at Frisella Nursery. 19. White step stool, available at The White Rabbit. 20. Brass watering pail, available at Passiglia's Nursery & Garden Center. 21. Plastic-free plant line, No Pot, No Problem plants, available at Maypop Garden and Coffee Shop. 22. Lush flowers and greenery, available at Chesterfield Valley Nursery. 23. Rustic garden carrier, available at Fleur de Chic. 24. Dewit gardening tools, available at Frisella Nursery.

JUNE/JULY 2019 STLOUISHOMESMAG.COM

STLOUISHOMESMAG.COM JUNE/JULY 2019

FEATURES Urban: City living at its best Suburban: Beautiful homes outside the city Outdoor: Lush gardens

13

Artisan: Local creatives demonstrate their talent Before & After: Dramatic home transformations Bright Idea: Inspirational ideas for home décor and design Classic vs. Craze: Professional opinions on design Connect: A focus on architecturally interesting locations; local, national and international.

Delish Dish: Local chefs share their philosophies Fab Finds: Must-have furnishings and accessories Insider: Industry professionals Q+A Out of Town: Projects by local designers outside STL Sights: Vacation getaways Shaws Vision: MOBOT garden calendar Small Scale: Ultimate design in small spaces Spotlight: Classic exterior home styles The Dirt: Anything and everything pertaining to plants Trends: New and upcoming products and décor

OCTOBER 2019

35