EXPERT MOST
PREDICTS
THE
POPULAR
WEDDING STYLES
DRESS
FOR
WEDDING
THE
2024
SEASON After wedding gown from Willowby
The experts from Dalton Mill studied social media to find which dress styles and wedding aesthetics are most wanted this wedding season as brides seek the perfect attire for their special day A study of Google Trends search data has revealed that searches for ‘wedding dresses’ have soared 681% worldwide compared to the past 12 months as brides-to-be seek inspiration.
As a result of the surge in interest as the wedding season approaches, fashion experts at Dalston Mill Fabrics have revealed their predictions for the most sought-after styles for 2024 and which dresses we will see most walking down the aisle. 1. Ethereal The ‘ethereal’ wedding dress aesthetic presents the epitome of exquisitely beautiful, delicate style. The style is often showcased using soft fabrics
Romanzo by Julie Vino
such as tulle, satin, and silk with intricate detailing of lace or subtle beading. The style has gained popularity as worldwide searches have spiked 700% in January 2024 when compared to the previous three months – showcasing the growing demand this year. #EtherealWeddingDress has also gained a huge 4.8 million views on TikTok as people seek inspiration.
videos tagging #BohoWeddingDress. The ethereal wedding aesthetic is reminiscent of the long-
The experts noted, "The new trend presents silhouettes
standing ‘boho’ bridal trend –
and fabrics like those of a more established bohemian
which has been a popular style
look. However, ethereal dresses are largely more refined
for brides over the years – with
but with a playful air – making them a unique choice for
over 92 million views on TikTok
any bride wanting to stand out.”
2. Old Money Old money wedding dresses
Cassidy by Rita Vinieris
saw a 999% spike in global searches as the new year began when compared to the last three months of 2023, and #OldMoneyWeddingDress has gained a staggering 67.7 million views on TikTok. There is a variety of popular styles which can encapsulate this aesthetic, which are likely to be donned by many 2024 brides. #ElegantWeddingDress has a huge 12.4 million TikTok views and a further 6.8K Instagram posts tagging the style. Similarly, ‘timeless wedding dresses’ have seen a 57% interest increase on Pinterest over the past three months and ‘minimalist wedding dress[es]’ have seen a 942% global Google search surge over the same period.
your wedding day but instead enhance your natural beauty.”
The experts revealed how to achieve this appeal: “To adopt
Illustrations of this style can be seen perfected by many
the old money aesthetic in your
celebrities, including Nicola Peltz’s chic, clean-column
bridal style, stick to simpler
Valentino dress she wore during her nuptials to Brookly
silhouettes with clean lines and
Beckham. Similarly, either of Meghan Markle's simple and
minimal detailing. The simple
iconic dresses from her and Prince Harry’s wedding,
elegance of this style will not
would provide the ultimate inspiration for brides seeking
distract attention from you on
to emulate the ‘old money’ appeal on their big day.
3. Modern Mini These short dresses have been traditionally seen as reception
BESA DEVON BLAZER DRESS + CIEL BLOUSE
dresses, which brides change into after the ceremony to dance the night away, rather than their showstopping ceremony gown. But not this year – mini dresses will be the only dress of choice for many brides’ big day. Internet searches for ‘mini wedding dress’ have hit an alltime high worldwide – seeing a 264% global surge in interest at the start of 2024. Similarly, demand has spiked higher than ever before in the UK and US – by 426% and 363%, respectively. This style breaks tradition but offers a stylish twist on classic gowns, and its popularity for brides-to-be appears only to be growing, with #MiniWeddingDress seeing a
“There are strong connections between iconic celebrity
TikTok view count of 8.6 million
wedding dresses and the growth in certain trends, which
and counting.
highlights the unique and significant influence that Alisters have on the fashion choices of brides everywhere.”
Sofia Richie Grainge selected a sophisticated, bespoke Chanel
The fashion experts at Dalston Mill Fabrics commented, “It
mini as her final choice of three
is clear from the trending styles, that brides are turning to
incredible dresses from her
options that were once considered ‘fun’ or novel dress
nuptial weekend.
ideas; instead viewing them with the same adoration as the wedding gown they dreamt of growing up.
4. Princess Ballgown This showstopping style is
Imad Eduso Bridal
quintessentially bridal and what most think of when they picture a typical wedding dress – so it’s no wonder #BallgownWeddingDress has gained an impressive 104.2 million views on TikTok and a further 5.5K tags on Instagram posts. Taking inspiration from royalty, this style fits perfectly in the ‘princess’ bridal aesthetic, which has dominated social media, gaining 78.8 million TikTok views on videos featuring #PrincessWeddingDress. The experts commented, “Paired with a simple veil or topped off with a tiara to complete the look, a princessstyle ballgown is a beautifully striking choice for any bride this year and will be sure to have all
Fashion experts, Dalston Mill Fabrics also noted: “It is not
eyes on you on your big day.”
only celebrity wedding dress silhouettes which will be popular this year, but following these trends, it is likely
Heiress-turned-entrepreneur
that we will see an uptick in brides donning more ornate
Paris Hilton perfected the style
fabrics like lace or floral appliqué embellishments – as
on her day with not one but two
seen on Paris Hilton or Hailey Bieber. However, where
of her six dresses from her
2024 brides opt for cleaner, more simple fabric choices,
wedding weekend in November
they will be keen to add personal touches – perhaps with
2021.
a bespoke veil or by incorporating sentimental jewellery to their look.
“A unique addition to 2024 bridal style will also be the addition of bows on dresses – both big and small. Bows are one of the most popular fashion trends of the year, so it is likely they will feature heavily in bridal style too – suiting all popular aesthetics and adding a fashion-forward but simultaneously retro appeal to wedding looks.”
Sebestian Luke
Madeline Gardner
La Premiere
Dreams by Lihi Hod