BRAND GUIDELINES
WAIKAREMOANA TRIBAL AUTHORITY
2018
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Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure the proper useage.
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OUR LOGO
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OUR TOHU
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COLOUR LOGO
The logo should be used in full colour in its entirety if at all possible - should be used on light backgrounds only.
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ONE COLOUR LOGO
If you can’t print in full colour then logos should be reproducted using only in the dark blue or black.
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REVERSED LOGO
The logo can be used in white on a solid dark blue or black background. If used in conjunction with imaginary make sure the background is dark enough to be able to see the logo in its entirety.
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REVERSED LOGO
The logo can be used in white on a solid dark blue or black background. If used in conjunction with imaginary make sure the background is dark enough to be able to see the logo in its entirety.
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LOGO WHITE SPACE & SIZE
Minimum Size = 50mm
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Clear space around the logo ensures that it has maximum visibility and impact on every communication. Avoid crowding the logo with other graphic elements such as typography and imagery. When using the Wairkaremoana Tribal Authority logo, please ensure clear space around the logo is set to be the height of the Tribal ‘T’ on all sides.
MINIMUM SIZE To ensure that the logo is always legible and accurately reproduced, do not reproduce the logo at sizes less than the size shown - 50mm.
INCORRECT USE
Always use original Waikaremoana Tribal Authority logo artwork. It should never be edited, recreated, or combined with other graphic or typographic elements.
WAIKAREMOANA TRIBAL AUTHORITY Never change, alter or replace the logo font.
Never reverse or change the identity’s colour.
Never distort or change the logo proportions.
Never rotate any part of the logo.
Never use a “effect” eg drop shadow
Never crop any part of the logo.
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BRAND FONT - AKROBAT Aa Bb Cc Dd Fe Ef Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&() {}=+|?>< Akrobat - used in conjuction with EB Garamond for printed material. WTA brand font - headings, sub-headings, body copy. Download at: https://freefontsfamily.com/akrobat-font-family-free/ 12 | WAIKAREMOANA Tribal Authority | BRAND GUIDELINES
Typography plays an important role in communicating overall tone and quality. Akrobat is our primary typeface. In addition to EB Garamond can be used to further express the brand personality and tone.
Thin ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Semi Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Extra Light ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Light ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Extra Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Regular ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Black ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
BRAND FONT - EB GARAMOND Aa Bb Cc Dd Fe Ef Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&() {}=+|?><
Regular ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Semi Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Italic ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Semi Bold Italic ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Medium ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Medium Italic ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
Extra Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789
EB Garamond - used in conjuction with Akrobat for printed material. WTA brand font - headings, sub-headings, body copy. Download at: https://fonts.google.com/specimen/EB+Garamond WAIKAREMOANA Tribal Authority | BRAND GUIDELINES | 13
BRAND COLOURS PANTONE: 2147 C CMYK: 99, 86, 0, 7 RGB: 27, 64, 147 # 1b4093
PANTONE: 2393 C CMYK: 94, 11, 5, 0 RGB: 0, 162, 217 # 00a2d9
Always use the correct colour for the brand. 80% black is used for all body copy. PANTONE: 2147 C CMYK: 99, 86, 0, 7 RGB: 27, 64, 147 # 1b4093
GRADIENT
PANTONE: 2393 C CMYK: 94, 11, 5, 0 RGB: 0, 162, 217 # 00a2d9 100%
100%
Black 80% 80%
80%
60%
60%
40%
40%
20%
20%
10%
10%
GRADIENT
Black 40%
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BRAND IMAGES
Only ever use approved images.
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ALTERNATIVE LOGO LAYOUT
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Only to be used when the full and primary logo cannot be used!