WAIKAREMOANA TRIBAL AUTHORITY - Brand Guidelines

BRAND GUIDELINES

WAIKAREMOANA TRIBAL AUTHORITY

2018

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Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure the proper useage.

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OUR LOGO

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OUR TOHU

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COLOUR LOGO

The logo should be used in full colour in its entirety if at all possible - should be used on light backgrounds only.

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ONE COLOUR LOGO

If you can’t print in full colour then logos should be reproducted using only in the dark blue or black.

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REVERSED LOGO

The logo can be used in white on a solid dark blue or black background. If used in conjunction with imaginary make sure the background is dark enough to be able to see the logo in its entirety.

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REVERSED LOGO

The logo can be used in white on a solid dark blue or black background. If used in conjunction with imaginary make sure the background is dark enough to be able to see the logo in its entirety.

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LOGO WHITE SPACE & SIZE

Minimum Size = 50mm

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Clear space around the logo ensures that it has maximum visibility and impact on every communication. Avoid crowding the logo with other graphic elements such as typography and imagery. When using the Wairkaremoana Tribal Authority logo, please ensure clear space around the logo is set to be the height of the Tribal ‘T’ on all sides.

MINIMUM SIZE To ensure that the logo is always legible and accurately reproduced, do not reproduce the logo at sizes less than the size shown - 50mm.

INCORRECT USE

Always use original Waikaremoana Tribal Authority logo artwork.

It should never be edited, recreated, or combined with other graphic or typographic elements.

WAIKAREMOANA TRIBAL AUTHORITY Never change, alter or replace the logo font.

Never reverse or change the identity’s colour.

Never distort or change the logo proportions.

Never rotate any part of the logo.

Never use a “effect” eg drop shadow

Never crop any part of the logo.

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BRAND FONT - AKROBAT Aa Bb Cc Dd Fe Ef Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&() {}=+|?>< Akrobat - used in conjuction with EB Garamond for printed material.

WTA brand font - headings, sub-headings, body copy.

Download at: https://freefontsfamily.com/akrobat-font-family-free/ 12 | WAIKAREMOANA Tribal Authority | BRAND GUIDELINES

Typography plays an important role in communicating overall tone and quality. Akrobat is our primary typeface. In addition to EB Garamond can be used to further express the brand personality and tone.

Thin ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Semi Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Extra Light ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Light ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Extra Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Regular ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Black ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

BRAND FONT - EB GARAMOND Aa Bb Cc Dd Fe Ef Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&() {}=+|?><

Regular ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Semi Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Italic ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Semi Bold Italic ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Medium ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Medium Italic ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

Extra Bold ABCDFEGHIJKLM NOPQRSTUVWXZ 0123456789

EB Garamond - used in conjuction with Akrobat for printed material.

WTA brand font - headings, sub-headings, body copy.

Download at: https://fonts.google.com/specimen/EB+Garamond WAIKAREMOANA Tribal Authority | BRAND GUIDELINES | 13

BRAND COLOURS PANTONE: 2147 C CMYK: 99, 86, 0, 7 RGB: 27, 64, 147 # 1b4093

PANTONE: 2393 C CMYK: 94, 11, 5, 0 RGB: 0, 162, 217 # 00a2d9

Always use the correct colour for the brand. 80% black is used for all body copy.

PANTONE: 2147 C CMYK: 99, 86, 0, 7 RGB: 27, 64, 147 # 1b4093

GRADIENT

PANTONE: 2393 C CMYK: 94, 11, 5, 0 RGB: 0, 162, 217 # 00a2d9 100%

100%

Black 80% 80%

80%

60%

60%

40%

40%

20%

20%

10%

10%

GRADIENT

Black 40%

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BRAND IMAGES

Only ever use approved images.

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ALTERNATIVE LOGO LAYOUT

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Only to be used when the full and primary logo cannot be used!