MS Merry Silbaugh RE/MAX Listing Kit

PRESENTED BY: MERRY SILBAUGH, ASSOCIATE BROKER

SELLING YOUR HOME

SELLING YOUR HOME ABOUT

MERRY SILBAUGH Growing up in South Dakota and Minnesota, I often found myself wondering why I was living in a climate that was just not my cup of tea. In 1994, at the age of 41, I wondered no longer! I moved to Fountain Hills in the Valley of the Sun with my 10 and 7-year-old sons and a cat. Awaiting me was the sun and warmth I had always hoped for and the opportunity to pursue a new career as a REALTOR. As the town grew from 10,000 in 1994 to 25,000 today, so did my family and my real estate career.

Now, decades later, the boys are all grown up with successful careers of their own, one living in Denver, the other in St. Louis, I have two granddaughters and I continue to thrive helping sellers and buyers achieve their real estate goals!

MERRY SILBAUGH

Associate Broker, ABR, ASP, CDPE, CRS, e-PRO, GRI

Real estate sales have given me the opportunity to meet so many interesting people from all walks of life and from all over the world.

Playing an important role in helping them make some of the most important decisions in their lives is a real privilege!

Real estate is an endlessly challenging business with no two days alike. It has been a perfect fit for my aptitudes and abilities! My success is reflected in the volume of repeat business and the number of referrals from past clients that I receive on an ongoing basis.

I look forward to building a relationship with you and giving you the benefit of my expertise!

• Multi-Million Dollar Producer 1995-2020 • 100% Club 2007-2020 • Platinum Club 2012, 2015, 2017 • Agent of the Year 2012

Cell: 602.617.3245

• Listing Agent of the Year 2009, 2012, 2017 • Sales Agent of the Year 2008, 2009, 2010, 2012, 2019 • Bachelor of Science in Business Administration

www.azmerry.com merry@azmerry.com

SELLING YOUR HOME

TESTIMONIALS “Stayed on top of everything from beginning to end.”

“Thought of Everything!”

“Extremely Patient.”

“Worked very hard to put the sale together.”

Fast sale! Honest salesperson. Responded to my needs by email and phone.”

“Worked late to work our deal.”

“Always considered our best interests.”

“Stayed in touch with me.”

“Constant communication was very helpful.”

“Extremely knowledgeable.”

“Had complete faith in everything she did.”

“Very competent, accessible and personable.”

“Listened and responded accurately and gave good suggestions.”

“I have and will continue to refer to other people.”

“Never gave up.”

SELLING YOUR HOME

PUT MY EXPERIENCE TO WORK FOR YOU 2021 (JUNE YTD)

2018

YTD 5.30.2020 13 TRANSACTIONS

19 TRANSACTIONS

2020

2017

17 TRANSACTIONS

33 TRANSACTIONS

$5 MILLION

$5.2 MILLION

2019

$7.3 MILLION 21 TRANSACTIONS

$7.1 MILLION

$12 MILLION

SELLING YOUR HOME ABOUT

RE/MAX SUN PROPERTIES AN ACTIVE COMMUNITY PARTNER RE/MAX Sun Properties believes in giving back to and being part of our community at many different levels. You’ll find our associates involved in contributing to the financial well being and leadership of more than 45 local organizations within our community, each focusing on improving lives for youth, seniors and families. We believe in being part of the solution, helping solve the challenges our community and our neighbors face.

We are proud to support local, regional and national charitable organizations, including: Extended Hands Food Bank, Sunshine Acres, UMOM, Foster Your Future, Golden Eagle Education Foundation, Fountain Hills Little League, Boys & Girls Club, Scouting, Kiwanis, Fountain Hills PTO, Fountain Hills Theater, Fountain Hills Cultural and Civic Assoc., Fountain Hills Community Foundation, Fountain Hills Chamber of Commerce, Fountain Hills Women’s Club, Fearless Kitty Rescue, Children’s Miracle Network, The Elks Lodge, The Besse Foundation, and numerous other local and regional organizations.

SUPPORT IN CHALLENGING TIMES

SELLING YOUR HOME ABOUT

MY SUPPORT TEAM One of the secrets to our success is the support of our Management and Creative Team.

When it comes to technology, marketing, and creative ­strategies to sell your home, RE/MAX Sun Properties is, once again, the innovative leader.

DAWN WOODS Operations Manager

480-837-9801 Dawn@SunPropertiesAZ.com

VICKY DERKSEN Social Media

480-837-1331 ExecutiveAdmin@SonoranLifestyle.com

MIKE NABERS Managing Broker

480-837-9801 MNabers22@cox.net

DORI WITTRIG Designated Broker

480-837-1331 DoriW@SonoranLifestyle.com

SELLING YOUR HOME ABOUT

OUR VENDORS TITLE

GRAND CANYON TITLE AGENCY KERRI COVENEY (480) 337-9940 kerri.coveney@gcta.com

MORTGAGE

CHASE HOME LOANS – GRANT SIMONSON (602) 329-0010 grant.simonson@chase.com

HOME INSPECTIONS

ADVANTAGE INSPECTION SERVICES (602) 864-8331 www.azinspect.com

INSURANCE

ALLSTATE – JAMES CLARKSON (480) 837-0266 james.clarkson@allstate.com

HEATING & AIR CONDITIONING

A SAVINGS AIR – JASON (480) 206-0480 jason@asavingsair.com

PLUMBING

RUSH PLUMBING – DAVID HEINECKE (602) 369-2791

SELLING YOUR HOME ABOUT

RE/MAX SUN PROPERTIES LOCALLY OWNED • Founded in 1987 in Fountain Hills, and locally owned.

• Two offices in Fountain Hills.

18%

• Focused on Fountain Hills, The Verde Communities and East Shea Scottsdale.

MORE SALES

THAN OUR NEXT COMPETITOR

• A 2020 merger with Sonoran Lifestyle Real Estate makes us the powerhouse brokerage of Fountain Hills and the Verdes.

IN 2020

NATIONAL EXPOSURE • The RE/MAX Network gives us access to over 4,000 offices worldwide with over 110,000 associates.

24%

MORE VOLUME

• Instant access to buyers throughout the world.

THAN OUR NEXT COMPETITOR

• No one sells more than RE/MAX.

IN 2020

EXPERIENCE • Our associates are full-time professionals who average 27 years in the business.

2020 Sales Leader

PRODUCTIVITY • It’s no accident that RE/MAX Sun Properties agents sell more real estate than any other office in our market area.

279 Properties $131 Million

Competitors

Source: ARMLS *Merged RE/MAX Sun Properties & Sonoran Lifestyle teams

SELLING YOUR HOME ABOUT

RE/MAX SUN PROPERTIES 4 RE/MAX International Hall of Fame Members 90 YEARS Combined Years Fountain Hills Experience for our Management Team

Average List Price to Sale Price Last 12 Months

97%

287 Transaction Sides Last 12 Months $131 MILLION Sales Volume Last 12 Months $4.73 Average 12 Month Sales Volume per Agent 27 YEARS Average Years of Real Estate Experience in Our Agent Group

24 YEARS Average Years Living in Fountain Hills $40 MILLION Home Values Managed by our Property Management Division

45 GROUPS Local Civic Groups where our Team Members Volunteer

45 DESIGNATIONS Professional Designations Held by our Associates

25

Full-time Associates includes Former Entrepreneurs, Developers, Accountants, and Real Estate Company Owners

APPROX 800 Number of parents who’ve enjoyed the peace and quiet of “Spider’s Nest Bar” while their kids enjoyed Spider Village

750 Irish Coffees Served to St. Pat’s Revelers 650++ Number of Horse Drawn Wagon Rides during Stroll in the Glow

Data reflects 12 months ending 12/31/2020

Locally Owned Since

1987 Average Transaction Sides/Agent Last 12 Months

11.5 Transaction Sides

SELLING YOUR HOME ABOUT

RE/MAX SUN PROPERTIES The following pages outline an extensive marketing plan to achieve the highest price in the shortest time ...

MARKET EXPOSURE Our #1 goal is getting the word out to buyers who are ready to buy, as well as to other agents in the market who work with those buyers.

STAGING Preparing your home for the eyes of prospective buyers is known as “staging.” RE/MAX Sun Properties agents are experts at making your home stand out.

PRICING The right pricing strategy from the beginning results in a faster and more profitable sale.

NEGOTIATING THE SALE AND CLOSING You can count on your RE/MAX Sun Properties agent to lead you through the negotiations and the hundreds of details between the sale and closing.

SELLING YOUR HOME ABOUT

RE/MAX SUN PROPERTIES THE MARKETING PLAN Getting the word out to any and all prospective buyers is the job of your RE/MAX Sun Properties agent. While each home is different, outlined here are some of the tools available to your broker to make sure the word gets out there.

The following pages explore these three: • Real Estate Websites • Social Media • Direct Marketing to the Area’s Top Brokers • Exposure to the Vast, Worldwide RE/MAX Network

1% Newspaper Ad 1% Knew the Seller 4% Friends & Relatives 5% Home Builders

9%

Yard Signs

33%

Where Buyers Find Their Homes

47%

Internet

Agents Directly

Source: National Association of Realtors® “Profile of Home Buyers and Sellers, 2018.”

SELLING YOUR HOME

MARKET EXPOSURE NATIONAL REAL ESTATE SITES Over 90% of homebuyers start their search online. Your RE/MAX Sun Properties agent will feature your home, not only on your broker’s web page and the company site, but dozens of others.

OUR EXCLUSIVE: DESERT VIBE THE AREA’S BEST MARKETING TOOL RE/MAX Sun Properties has a “not-so-secret” tool no one else can offer: Desert Vibe Magazine is delivered to 14,000 homes in Fountain Hills, The Verdes and East Shea Scottsdale every month! And look for us at DesertVibe.com where the community is connected with an online community events calendar, lifestyle and local stories, real estate, video programming, non-profit connections and that’s just the beginning!

No one has more!

SELLING YOUR HOME

MARKET EXPOSURE SOCIAL MEDIA Prospective buyers may or may not visit any particular real estate site, but they’re already in the daily habit of using social media. Tapping into this method of getting your home the exposure it deserves is no longer optional.

VARIETY, VARIETY, VARIETY ...

Different demographics favor different sites, from Facebook to Twitter to Instagram and all the others. Your RE/MAX Sun Properties agent, along with the in-house Marketing Department, know how to reach the people you need to reach.

SELLING YOUR HOME

MARKET EXPOSURE To maximize your home’s exposure, your broker utilizes the following tools in working with other brokers ...

THE MULTIPLE LISTING SERVICE (MLS) This online resource, utilized by most real estate agents, gets your home’s information and photos into the hands of hundreds of local agents.

CONTACT TOP AGENTS DIRECTLY RE/MAX Sun Properties monitors the top agents in the marketplace and sends those agents detailed information on your home.

PROPERTY TOURS Your RE/MAX Sun Properties agent will discuss this strategy with you to determine if they feel it will be beneficial in the sale of your home.

FEEDBACK FROM SHOWINGS RE/MAX Sun Properties agents actively secure valuable feedback when others show your home.

SELLING YOUR HOME

ONLINE GUIDES No agency has the local marketing tools of RE/MAX Sun Properties. Buyers from around the world can access information about finding, loving and living here in the Sonoran Desert via RE/MAX Sun Properties.

RELOCATION GUIDE WITH EVENTS

MARKET REPORT

FOUNTAIN HILLS DINING GUIDE

FOUNTAIN HILLS ART WALK

OUTDOOR RECREATION GUIDE

20 STEPS TO SELL YOUR HOME

JUNE 2021

POWERED BY

SENOR SERVICES GUIDE

AREA SCHOOLS REPORT

CLICK ON GUIDES TO OPEN Connect with us on Facebook at: www.facebook.com/ SunPropertiesAZ/

2021

USA

THE

RE/MAX V S. INDUSTRY ®

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

NATIONAL, FULL-SERVICE BROKERAGE BRANDS TRANSACTION SIDES PER U.S. AGENT 1

U.S. TRANSACTION SIDES2

U.S. BRAND AWARENESS (UNAIDED)3

COUNTRIES & TERRITORIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

15.7

979,522

37.3%

110+

8,664

137,792

8.6

110,686

2.0%

33

2,300

36,700

8.1

54,579

0.2%

6

500

8,000

7.8

706,420

19.4%

40

3,100

98,600

7.6

60,510

9.0%

2

50

7,924

7.5

144,784

1.3%

1

300

19,385

7.2

150,738

3.9%

75

1,000

24,000

7.2

1,154,613

14.1%

51

1,070

176,467

7.1

359,430

33.4%

84

13,222

144,700

7.1

359,859

8.7%

9

1,500

50,000

6.9

85,457

1.9%

5

400

12,500

6.1

238,981

0.3%

9

NA

41,313

5.8

87,512

0.3%

2

300

15,000

3.7

74,200

0.3%

1

180

20,000

©2021 RE/MAX, LLC. Each Office Independently Owned and Operated. Data is full-year or as of year-end 2020, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2020; data for all other competitors is from company websites and industry reports. 1U.S. transaction sides per agent are from the T3 Sixty Real Estate Almanac Enterprises report, citing 2020 transaction sides and agent counts, some of which are estimated by T3 Sixty. 2RE/MAX, Keller Williams, Berkshire Hathaway HomeServices, Compass, Better Homes and Gardens, Century 21, Coldwell Banker, ERA and Sotheby’s transaction totals include commercial transactions while totals for all other brands are residential only. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 21_303352

SELLING YOUR HOME

STAGING WHY YOU SHOULD STAGE YOUR HOME ...

Preparing your home for viewing is known as staging and is similar to “detailing” a car for sale. Homes typically sell for 7% more and 50% faster if properly staged, because your home looks its very best.

Whether you work exclusively with your RE/MAX Sun Properties agent or with a professional stager recommended by your broker, staging your home is a must to get top dollar in today’s marketplace.

Staged Sale Price Non-staged Sale Price $600,000

Staged

$500,000

Non-staged

$400,000 $300,000 $200,000

25 7% Higher Price

15

$100,000 0

20

Sale Price

10 5 0

50% Less Time

Time on Market (Days) Source: Real Estate Staging Association, Consumer Guide to Staging, 2017.

SELLING YOUR HOME

STAGING ... AND HOW TO DO IT Staging can involve simply rearranging furniture and decluttering, to fresh paint and floor coverings.

Your RE/MAX Sun Properties agent can provide guidance on which projects will help result in a faster and more profitable sale.

Before

After

In addition to staging a consultation, your broker will provide you with our exclusive publication, “20 Steps to Help You Sell Your Home.”

20 STEPS

TO HELP YOU SELL YOUR HOME

SELL YOUR HOME

20 STEPS TO HELP YOU SELL YOUR HOME As a homeowner, you can play an important part in the timely sale of your property.

12/20 When you take the following steps, you’ll help your RE/MAX Sales Associate sell your home faster, at the best possible price.

1

FIRST IMPRESSIONS The fewer obstacles between prospects and the true appeal of your home, the better.

Make the Most of that First Impression

A well-manicured yard, neatly trimmed shrubs and clutter-free patio welcome prospects. So does a freshly painted front door. Work with your landscaper to blow away all leaves and needles, and be sure to freshen up paint on yard walls. The fewer obstacles between prospects and the true appeal of your home, the better.

2

Invest a Few Hours for Future Dividends

Here’s your chance to clean up in real estate. Clean up in the living room, the bathroom, the kitchen. If your woodwork is scuffed or the paint is fading, consider some minor redecoration. A paint refresh adds charm and value to your property.

Prospects would rather see how great your home really looks than hear how great it could look, “with a little work.”

3

Check Faucets and Bulbs

Dripping water rattles the nerves, discolors sinks and suggests faulty or worn-out plumbing. Burned out bulbs leave prospects in the dark. Don’t let little problems detract from what’s right with your home.

4

Don’t Shut Out a Sale

If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect’s mind. Don’t try to explain away sticky situations when you can easily plane them away. A little effort on your part can smooth the way toward a closing.

5

Think Safety

Homeowners learn to live with all kinds of self-set booby traps; rollerskates on the stairs, festooned extension cords, slippery throw rugs and low hanging overhead lights. Make your residence as non-perilous as possible for uninitiated visitors.

6

Make Room for Space

Remember, potential buyers are looking for more than just comfortable living space.

They’re looking for storage space, too. Make sure your attic and basement are clean and free of unnecessary items.

7

Consider Your Closets

The better organized a closet, the larger it appears. Now’s the time to box up those unwanted clothes and donate them to charity.

8 480.837.9801 16704 E. Ave of the Fountains Fountain Hills, AZ 85268 info@SunPropertiesAZ.com

Make Your Bathrooms Sparkle

Bathrooms sell homes, so let them shine. Check and repair damaged or unsightly caulking in the tubs and showers. For added allure, display your best towels, mats and shower curtains.

9

Create Dream Bedrooms

Wake up prospects to the cozy comforts of your bedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must.

SELL YOUR HOME

10

Open up in the Daytime

Open all blinds and make sure windows are clean so you can show off the views and yard spaces.

11

Lighten up at Night

Turn on the excitement by turning on all your lights – both inside and outside – when showing your home any time of the day or night. Lights add color and warmth, and make prospects feel welcome.

12

LIGHTEN UP AT NIGHT Lights add color and warmth, and make prospects feel welcome.

Avoid Crowd Scenes

Potential buyers often feel like intruders when they enter a home filled with people.

Rather than giving your house the attention it deserves, they’re likely to hurry through. Keep the company present to a minimum.

13

Watch Your Pets

Dogs and cats are great companions, but not when you’re showing your home.

Pets have a talent for getting underfoot. So do everybody a favor; keep Kitty and Spot outside, or at least out of the way.

14

Think Volume

The better organized a closet, the larger it appears. Now’s the time to box up those unwanted clothes and donate them to charity.

15

Relax

Be friendly, but don’t try to force conversation. Prospects want to view your home with a minimum of distraction.

16

Don’t Apologize

No matter how humble your abode, never apologize for its shortcomings.

If a prospect volunteers a derogatory comment about your home’s appearance, let your experienced RE/MAX Associate handle the situation.

17

Time to Go for a Drive

When it’s time for a Realtor Showing, it’s best to clear out and let the Agent work with their Buyers directly. They know their Buyer’s wants and needs, and you may say something that absolutely turns off the Buyer without even knowing it! This also gives the Buyer the opportunity to express objections the Agent can handle, which they may not feel free to do with you in earshot!

18

Don’t Turn Your Home into a Second-Hand Store

When prospects come to view your home, don’t distract them with offers to sell those furnishings you no longer need. You may lose the biggest sale of all.

19

Defer to Experience

When it’s time to talk price and terms, allow the professionals to speak for you.

If your agent feels it’s appropriate to include you, be brief ... Seller’s can frequently offer too much information and overwhelm a prospect.

20

Help Your Agent

Your RE/MAX Associate will have an easier time selling your home if showings are scheduled through this office. You’ll appreciate the results!

480.837.9801 16704 E. Ave of the Fountains Fountain Hills, AZ 85268 info@SunPropertiesAZ.com

is now serving you from two Fountain Hills office locations.

Main Office & Property Management 16704 E. Avenue of the Fountains #101 480-837-9801 | SunPropertiesAZ.com The Sonoran Lifestyle Team Office 16824 E. Avenue of the Fountains #12 480-837-1331 | SonoranLifestyle.com Copyright Each Office Independently Owned and Operated. 19_301415

SELLING YOUR HOME

PRICING COMPARATIVE MARKET ANALYSIS Your broker will provide you with a careful analysis of the right price for your particular home, showing properties with similar amenities that are currently on the market as well as those that have actually sold.

INITIAL PRICING MATTERS A brand new listing is shown more and generally sells for a higher price than older listings. Fair or not, prospective buyers begin to wonder why it hasn’t sold.

Another important consideration is financing. In today’s market, homes must be priced accurately to qualify for

93.25%

94.90%

96.62%

96.84%

97.64%

97.87%

98.38%

98.55%

Local Market Statistics: Sold Price to List Price Mid-Year 2019-2020

99.07%

% SALE RICED TO ORIGINAL LIST PRICE

a loan.

DAYS ON MARKET Fountain Hills Market; Courtesy of Arizona Regional Multile Listing Service

SELLING YOUR HOME

PRICING WHAT DOES NOT AFFECT SALE PRICE It’s important to note that the following do NOT predict the price at which your home will actually sell:

✔ The profit you wish to make from the sale ✔ The money you have invested in improvements ✔ T he amount your friends or others have told you the home is worth ✔ What you originally paid for the home ✔ Past appraisals ✔ The Tax Assessor’s evaluation

SELLING YOUR HOME

PRICING THE PROBLEMS WITH OVERPRICING Make no mistake. We want you to get the highest possible price for your property. However, when a home is priced too high for the market ...

• It attracts lookers, not buyers, drawn to viewing more expensive properties.

• It scares away buyers who would be willing to pay the fair market value.

• It may be used by other agents to make their properties look like better values.

Percentage of Prospective Buyers who will actually view the property.

SELLING YOUR HOME

NEGOTIATING THE SALE ASSESSING THE OFFER When you receive an offer on your home, your RE/MAX Sun Properties agent is with you every step of the way, evaluating the positives and negatives of each offer. Only after you’re comfortable with all the terms – including price, repair limits and possession – will your broker recommend you accept an offer.

DETAILS, DETAILS Your broker will take care of all the usual paperwork, including sale agreements, addendums, counter offers, etc., but also the government mandated compliance documentation.

SELLING YOUR HOME

NEGOTIATING THE SALE COMPLETING THE TRANSACTION Once you have an accepted offer, your RE/MAX Sun Properties agent gets to work behind the scenes to tend to every detail ...

• Your broker will monitor the buyer’s earnest money deposit, the title search and the ever-detailed loan process.

• During the home’s inspection period, your RE/MAX Sun Properties agent will be by your side reviewing repair requests and negotiating on your behalf to net you as much as possible from the sale.

• Prior to closing the transaction, your broker will review your final closing statement to ensure that it was prepared correctly and provide you with the expected bottom line.

SELLING YOUR HOME

YOU’RE IN CONTROL Selecting the right broker – who can provide professional guidance – is key to selling your home.

Your RE/MAX Sun Properties agent is the right choice!

Thank You

TO THE 252 FAMILIES WHO TRUSTED US TO HELP MAKE YOUR DREAMS COME TRUE IN 2020.

Each Office Independently Owned and Operated.

SELLING YOUR HOME

MARKETING STAGING PRICING NEGOTIATING CLOSING

RE/MAX Sun Properties is now serving you from two Fountain Hills office locations Main Office & Property Management 16704 E. Avenue of the Fountains #101 480-837-9801 | SunPropertiesAZ.com The Sonoran Lifestyle Team Office 16824 E. Avenue of the Fountains #12 480-837-1331 | SonoranLifestyle.com

©2021 RE/MAX Sun Properties All rights reserved | 2021.6 Each office independently owned and operated.