Women in Business 2018

THANK YOU TO OUR SPONSORS Founded in 1916, American AgCredit provides credit and financial services to rural communities and agriculture throughout California, Colorado, Kansas, New Mexico, Nevada and Oklahoma, as well as to capital markets customers in all 50 states. Our unmatched expertise allows us to provide farmers, ranchers and agribusinesses with the resources and financial solutions they need to be successful.

American AgCredit offers a broad range of agricultural loan, leasing and insurance services from orchard, timber, row crops, winery and livestock financing to equipment leasing and construction financing. Contact us at 800-800-4865 or online at AgLoan.com.

American AgCredit | 400 Aviation Blvd. Ste. 100 | Santa Rosa, CA 95403 Agloan.com | 800.800.4865 Costeaux traces its roots back to 1923 as what then began as the French

American Bakery. Over the years, the name changed as did ownership, yet the bakery continued to advance and prosper. In 1981, the business whose name changed to Costeaux French Bakery by Frenchman Jean Costeaux and his wife Annie in the early 1970s, was purchased by Karl and Nancy Seppi with some encouragement by Nancy’s aunt, Mary Zandrino. Not unlike her aunt Mary, Nancy has an entrepreneurial spirit that guided her and Karl to grow and expand the business from a mere bakery to a bakery café with robust baking capabilities.

Today, the bakery enterprise is headed by the Seppi’s eldest child, Will. The company employs over 100 people, of which the majority are women who serve in a diverse set of roles and responsibilities throughout the organization. Costeaux offers a wide selection of cakes, breads and baked goods as well as a full-service retail bakery café that specializes in breakfast and lunch service, as well catering services and onsite private events. Costeaux has been named one of the Best Places to Work in the North Bay for eight consecutive years and has been a consistent gold medal sweepstakes award winner at the annual Sonoma County Harvest Fair. The company prides itself on its core values — family, community, quality and service, and is thrilled to be based in a community such as Healdsburg.

Costeaux French Bakery & Cafe | 417 Healdsburg Avenue, Healdsburg | costeaux.com | 707.433.1913

INTRODUCTION

Women who’ve made a difference in our community

It should be well-known that the roots of documenting and celebrating women’s history are to be found here in Sonoma County. It was 1978 when the first Education Task Force of the Sonoma County Commission on the Status of Women initiated a “Women’s History Week” celebration. The recognition was made in response to the lack of educational curriculum in K-12 schools about women’s history.

In 1980, also in Sonoma County, the National Women’s History Project (NWHP) was founded by Molly Murphy MacGregor, Mary Ruthsdotter, Maria Cuevas, Paula Hammett and Bette Morgan to broadcast women’s historical achievements.

In 1987, the NWHP led a campaign that ultimately led to the U.S. Congress designating March as National Women’s History Month. The organization acknowledges the history and achievements of women as strengthening the nation and creating a brighter future.

MacGregor said the most encouraging part of the journey to bringing women’s history into U.S. history has been seeing the impact it has made.

“The validation has been the most surprising and overwhelming success of Women’s History Month,” she said. “It first started at K-12, we had no idea how much effect it would have on the community and government.”

Throughout this publication readers will find profiles of women who made history in Sonoma County with their various pursuits in government, business, politics, journalism and the arts. Of course, there have been many, many other notable, remarkable and courageous women who have made a difference to the life and changes of Sonoma County. It is our aim to profile a small selection within this publication that is being dedicated to our women in business today.

2 WOmeN IN BUSINeSS • November 1, 2018

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engali Accountancy is a boutique CPA firm based in downtown Healdsburg, with clients from coast to coast. We have grown steadily since opening in 2003, recently hiring our twenty second team member.

Our dedicated professionals show genuine interest in our clients: we ask the probing questions to get to the heart of what is most important to them—and we listen. The human touch is a critical part of providing accounting services. We put our clients at ease and value the privilege of being part of their extended management team.

Our fast-paced office environment encourages collaboration and teamwork to develop the innovative solutions and strategic insights that deliver bottom-line results. We specialize in back-office accounting, bookkeeping, and tax preparation services, primarily in the real estate industry, including developers, syndicators, private equity funds, and real estate investment trusts. With cutting-edge technology and streamlined business processes, we consistently provide effective, responsive, and professional service.

We work together to achieve the highest standards of excellence with our commitment to ourselves, our clients, and our community.

We value accuracy and integrity in our services and the manner in which they are provided.

Our relationships are based on mutual respect, and we believe that collaboration produces better results. Our dependability and caring nature enable us to develop and maintain positive client relationships. Living these values allows us to realize our vision as a next-generation accounting firm. We believe that deadlines are less stressful when they are shared, and we

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work together to solve problems instead of point fingers.

Year after year Mengali Accountancy receives awards and accolades as one of the North Bay’s top places to work. Earlier this year, firm President Renee Mengali was honored with a Women in Business award, highlighting her leadership role in the organization, business-related innovation, vision and community involvement.

For more than a decade, we have operated in a paperless environment using top-of-the-line software and hardware, resulting in high team productivity and client satisfaction. As working professionals we spend a lot of time away from our families, so we emphasize work/life balance and integration, and we strive to make working at Mengali the best experience possible.

To keep our team content, we happily avoid the 70-hour workweeks most accounting firms endure during tax season. We encourage personal and team growth with such benefits as Friday Lunch and Learns, an annual offsite retreat, and fun team events. We believe that together we are better. The positive culture and environment we have created at Mengali shows how much we value our team. Because we maintain a waiting list of clients who want to work with us, we are always looking for great team members who share our values and are passionate about accounting and superior client service.

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Women in Business • November 1, 2018 3

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on THe CoVeR

melena Aubriel moore Bliss Organic Day Spa

2

Cynthia Zizzi Zizi

Candy Yandell Summit State Bank

summer Jeffus American AgCredit

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Debbie mason Healthcare Foundation

Dr. marty shafer Memorial Beach Veterinary Hospital

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Abacus Wealth Partners...................Pg. 9 American AgCredit ........................Pg. 6, 7 Amy’s Wicked Slush..........................Pg. 10 Bank of Marin.........................................Pg. 8 Berkshire Hathaway HomeServices.....................................Pg. 11 Big John’s Market ...............................Pg. 12 Bliss Organic Day Spa ......................Pg. 13 Costeaux French Bakery ..........Pg. 14, 15 Cathleen Stafford ...............................Pg. 16 Clover Dog Pet Supply & Wash ...Pg. 17 Cloverdale Senior Multipurpose Center......................Pg. 17 Guild Mortgage....................................Pg. 18 Healdsburg Chamber of Commerce .........................................Pg. 20 Healthcare Foundation.....................Pg. 21 Holistic Well Body .............................Pg. 22 K-Tech Automotive ...........................Pg. 22 The Lucero Group at Vanguard Properties ....................Pg. 23 Lynda Hopkins - Commentary ....Pg. 36 Lyons Optometry ..............................Pg. 38

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Thera Buttaro Sonoma Coast Living

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Kim Lloyd Big John’s Market

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Grace Lucero The Lucero Group

Lori sacco Vanguard

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nansi Weil Raiment Chandler

Amy Covin Amy’s Wicked Slush

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Cathleen stafford Cathleen Stafford

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Renee mengali Mengali Accountancy

sue Winton Sue Winston Realtor

nerissa Rivera-sutton Costeaux French Bakery

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Memorial Beach Veterinary Hospital ........................Pg. 24 Mengali Accountancy.........................Pg. 3 Raiment Chandler..............................Pg. 25 Red Door Remedies .........................Pg. 28 Lori Sacco Vanguard Properties ....................Pg. 39 Sackett & Associates .......................Pg. 28 Sebastopol Area Chamber of Commerce ...............Pg. 29 Silk Moon...............................................Pg. 29 Sonoma Coast Living Real Estate Services...................... Pg. 30 Sonoma West Publishers ......Pg. 26, 27 Summit State Bank ............................Pg. 31 The Tutoring Center .........................Pg. 32 Twisst ......................................................Pg. 34 Windsor Chamber of Commerce..........................................Pg. 32 Sue Winton Realtor at Vanguard Properties ...........................................Pg. 35 Zizi ............................................................Pg. 37 Sponsor Page.........................................Pg. 2 Women Who’ve Made a Difference in Sonoma County..................Pg. 5, 19, 33

4 Women in Business • November 1, 2018

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shelley Gilbert Twisst

Paula Gold-nocella Berkshire Hathaway HomeServices

2018 index

suzanne martindale Guild Mortgage Dr. Kimberly Lyons Lyons Optometry

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Carla Howell Healdsburg Chamber of Commerce

Linda Costeaux Costeaux French Bakery

W o m e n I N B U S I N E S S Women in Business 2018 is a special advertising supplement to the November 1, 2018 editions of:

The Healdsburg Tribune

SONOMA WEST T

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The Windsor Times All contents are copyrighted by ©Sonoma West Publishers, Inc. PO Box 518, Healdsburg, CA 95448 For additional copies call 433-4451

Publication staff Administration Rollie Atkinson Sarah Bradbury Laura Hagar Rush Jan Todd

editorial Rollie Atkinson Heather Bailey E.I. Hillin Ray Holley Katherine Minkiewicz Zoë Strickland

Advertising sales Teresa Elward Anika Hillin Brad Schmaltz Production Robby McClellan Jim Schaefer

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Women in Business â&#x20AC;˘ November 1, 2018 5

E X P E R TS I N AG .

E X P E R TS I N F I N A N C I N G .

Buying, building, or making improvements, American AgCredit is your agricultural real estate

Call 800.800.4865 today or visit AgLoan.com

expert with great rates, flexible terms, and unique solutions tailored to your unique needs.

6 Women in Business â&#x20AC;˘ November 1, 2018

A part of the Farm Credit System. Equal Opportunity Lender.

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ummer Jeffus grew up in San Luis Obispo on her family’s farm, where they produced turf grass and sold soil amendments.

One of three daughters, she spent her childhood running loaders and forklifts, and began helping her father run the business at a young age. “My dad wanted a boy but I don’t think he was disappointed at all in the end,” she remembered with a laugh.

“My father instilled in me a strong work ethic, care for the community around me, and the farming way of life.”

She knew agriculture was a tough business and she says she remembers the struggles her dad dealt with to keep the operation afloat, even when she was quite young. It would show on his face at the dinner table.

Years later, Jeffus would learn that the farm credit system, of which American AgCredit is a part, had saved her father’s farm and business, which still operates today.

“His bank had turned him down, but the Farm Credit System came to his rescue in the late 80s,” she said.

That was a big factor in her decision to leave the wine industry to join the team at American AgCredit. She is currently the Regional Marketing Manager, supporting the company’s territories from the Oregon border to Marin County, and is adding territories in the Central Valley.

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“We serve ag, that’s all we do. We understand the cyclical nature of farming and ranching and we look out for our customers through the many ups and downs,” she said.

“That’s what farm credit did for my father.”

Jeffus said that farm credit helped her father save the farm and gave him the tools and resources he needed to succeed long term, much in the

same way American AgCredit stands by its customers today.

Jeffus previously spent 15 years in the wine industry, becoming a certified sommelier. She wasn’t sure about making a move when the opportunity presented itself. “I thought, why would I ever step away from the wine industry?” she said.

It was then she learned in a conversation with her mother about farm credit’s role in saving her father’s farm. “It gave me chills and I thought, this is what I’m supposed to do.” She made the move nearly two years ago.

American AgCredit serves all segments of agriculture, exclusively, with loans, leasing and insurance products. A cooperative lender headquartered in Santa Rosa, the association’s territory stretches throughout California, Nevada, Colorado, Kansas, Oklahoma and New Mexico.

She says 95 percent of farms are

family owned, and she is passionate about helping the next generation of farmers and ranchers keep their farms in the family.

Jeffus particularly enjoys working on youth projects and providing scholarships for future farmers, but she was also proud to be a part of American AgCredit when it stepped up to provide assistance to the agricultural community following the devastating fires of 2017 and 2018.

“I live in the Tubbs Fire path and didn’t even know if my house was still standing for 26 hours. Knowing I could make a difference in the recovery and rebuilding efforts, that was the utmost,” she remembered.

“We were able to reach out and make recommendations where best to help and we moved very, very quickly.”

In all, American AgCredit would provide over a $1 million in assistance to fire victims.

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ank of Marin expanded its already vibrant Sonoma County presence in 2017 when the Healdsburg office was opened at 1260 Healdsburg Ave. Led by Regional Manager Carol York, Branch Manager Tara Johnson and Customer Service Supervisor Veronica Ferreira Garcia, the Bank quickly became a fixture in the community supporting nonprofits like Corazon Healdsburg, Healthcare Foundation of Northern Sonoma County and the Healdsburg Museum and Historical Society through numerous donations, and sponsorships and volunteer hours. Our first annual Shred Day & School Supply Drive benefitted the Boys & Girls Club of Central Sonoma County.

Carol even did her part for the Raven Theater as a celebrity contestant on “Dancing with the Stars”!

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This commitment to community has been in our DNA from the beginning, thanks to our founder, Bill Murray, who said, “When we do good, everyone does better.”

Consistently ranked one of the “Top Corporate Philanthropists" by the San Francisco Business Times, and one of the “Best Places to Work” by the North Bay Business Journal, we give back not just by reinvesting deposits through local lending, but by volunteering time, leadership and financial contributions to numerous deserving non-profit organizations.

As a growing business and community bank in the Bay Area, with 23 offices including six in Sonoma County, Bank of Marin is tailored to serve businesses and the people who run them, providing insight, guidance and support as part of the legendary service that is our hallmark.

Our philosophy is banking built on trust and relationships.

Throughout the Bank, you’ll find experts like Carol, Tara and Veronica, whose knowledge of the

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your family and your business succeed now and into the future, contact them today.

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2+ )!&)$ % .4- *--& '" &.% *)"3 /- )0&."- */ .* ..")! /, ,"" 0").he Abacus purpose is to Expand What’s Possible With Money. Bringing their company’s core values to the heart of their work is what creates strong relationships with clients. These values, Serve Others; Listen Deeply and Speak with Care; Bring Genius; and Enjoy, are key factors in what it is like to work for, and with, Abacus.

As one of the nation’s highest rated B-Corporations (a prestigious designation given to companies who meet the highest standards of social and environmental performance, transparency, and accountability), Abacus Wealth Partners takes pride in the fact that 56 percent of their financial advisors are women. Industrywide, the number of CFPs® is only a mere 27 percent.

In 2018, The Abacus Sisterhood was launched. The Sisterhood is a women’s initiative aimed at cultivating opportunities that further the development and visibility of women at Abacus and in the community.

Along with their offices in San Mateo, Los Angeles, and Philadelphia, the Sebastopol office has led the way in supporting and attracting female employees, increasing the level of connection with female clients, and providing information to women that demys-

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tifies all things money.

Of the 10 Sebastopol employees, eight are women, three of whom are partners in the firm.

Abacus offers a six-month fully paid maternity leave (yes, really!), flexible work hours, and educational support for their employees.

The business is fee-only finan-

%"-*) .%,3) "3.*) )&"''" )"-.* +") ", %",( ) .&" .3 % ,")! % .( ) )*. +& ./,"! &'"") ,"& /,$", cial planning and values-aligned investment management. Susan Olson, Partner and Lead Advisor says, “We believe everyone, regardless of the size of their assets, has the right to good financial information.”

Abacus achieves this not only by providing stellar service to their clients, but by regularly giving back to the community with free educational events.

In the last year, they have hosted the following events in their office on the corner of Main Street and Highway 12: • Raise Your Voice: A panel discussion made up of professional women speaking on being a woman and having a strong voice • Self-defense for women and girls • Facilitated conversation circles for women about our relationship

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• Film screening of The Work - A documentary film about transformational rehabilitation being done inside maximum-security prisons • Pro bono financial planning check-ups held bi-annually • Pro bono financial planning days for victims of the 2017 wildfires • Monthly talks on everyday financial topics – Medicare, Social Security, investing in real estate, talking to kids about money, paying for college, and more All community members are welcome to participate in these events. Feel free to email events@abacuswealth.com to be added to the events list, or sign up for our mailing list, blog digest and more at abacuswealth.com/ subscribe.

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my’s Wicked Slush opened last year at the south end of Healdsburg, across from Memorial Beach, and Healdsburg hasn’t been the same since.

Crowds line up on the deck in the afternoon and early evening, laughing with friends and family and noshing on genuine Bostonstyle Slush. !

We make and sell delicious Boston-style Slush, also known as Italian Ice or Water Ice. And we layer it with the best Soft Serve ice cream in multiple flavors and combinations, called Splits.

But I like to think we also bring communities together and support local causes and issues. !

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I felt it was time for a change from my previous profession, and really, I just missed Slush and wanted to introduce it to this area.

The thought of feeding a deck full of happy people sounded great to me!

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make one for you!

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Yes! We started on Healdsburg Ave., across from Veteran’s Memorial Beach. Now you can get Wicked at Buns and Burgers in Larkfield, the Ukiah Valley Golf Course, and at Charburger on the food court at the Santa Rosa Plaza. !

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Yes, we go mobile all the time!

We do a lot of community events, and a lot of private parties.

At many private events, we serve Slushtails – cocktails made with Slush! Slush is a natural when it comes to that – we can make a Black Cherry Old Fashioned that will knock your socks off – maybe literally! " !

We get a lot of requests for different flavors, some with alcohol and some not. If you have a favorite flavor that we don’t have on the menu, I can almost always

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The name was the easy part – the word “Wicked” is a Boston classic. The West Coast counterpart is “Hella”. So you’d say that something is wicked good, or “It’s wicked hot out”, for example.

So I knew if I made Wicked part of the name, all the East Coasters would want to know what I’m doing. Plus, Wicked just, you know, sounds great. Who doesn’t want to get Wicked sometimes?! We have bumper stickers coming out that say “I got Wicked in Healdsburg, CA”. How cool is that?!

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Without a doubt, it’s the evenings – the deck is full, the music is playing… very ‘70s stuff – Bruce Springsteen, or Neil Diamond’s Sweet Caroline (we’re big Red Sox fans here).

Everyone is just hanging out on the deck, enjoying the evening with their neighbors. I’m usually

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out there, talking with everyone, wiping down tables. In a way, I gave up being a CPA to be a waitress – and I’m loving every minute of it.

warded. There is always a payoff if you work hard and take pride in what you do.

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The great majority of my employees are 22 and younger, and let me tell you – the people that say young people these days don’t have any work ethic couldn’t be more wrong. My staff is the absolute best. They work hard every day to give the best product with the best customer service. My younger son is my right arm, and I couldn’t do this without him.

I’ve known some of my employees since they were kids, and I’m so pleased to be able to work with them now and have a hand in their professional development.

I love that I have my regulars who go off to college during the school year and then come back to work at Wicked each summer. We are all one team and it shows!

And they are learning every day that hard work never goes unre-

Just that I am the luckiest woman in the world. I get to spend my days with my favorite people, doing what I love – inviting people into my world, feeding them, making them laugh, sharing each other’s stories.

I am grateful every day that I get to do this. And really, what is better than Slush? If you haven’t tried it, you really need to get a little Wicked – it is wicked good!

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ounded in 2005 by Gretchen Pearson, Berkshire Hathaway HomeServices Drysdale Properties is among the fastest growing, full-service and 100 percent womanowned real estate brokerages in the United States. Let’s hear more from them.

We represent people in one of the biggest financial decisions they will ever make – home ownership. We offer unmatched market expertise, straightforward advice and a forwardthinking approach that clients trust and respect.

Gretchen Pearson, president/CEO of Berkshire Hathaway HomeServices Drysdale Properties, founded the company in 2005 with a belief in the American Dream and a mantra of “we help people get what they want.”

Today, Drysdale Properties is among the fastest-growing, full-service and 100 percent woman-owned real estate brokerages in the United States.

In March 2018, Drysdale Properties was awarded the Top 13 most successful brokerage award among the Berkshire Hathaway HomeServices network.

Yes, Drysdale Properties has 45 office locations throughout Northern California and Nevada and five office locations in the North Bay: Santa Rosa, Sebastopol, Windsor, Napa and coming soon: Healdsburg.

You’re invited to attend a Ribbon Cutting Event on November 19 to celebrate the new downtown Healdsburg location. We are proud

to welcome long-time Top Producer, Jacklyn Wright-Gridley, as the first Healdsburg agent.

Gretchen Pearson along with Paula GoldNocella, Regional Partner, and Heather Brown, Sonoma County Managing Broker, lead the real estate team in the North Bay. Combined, they represent over 85 years of real estate sales, management and leadership experience. The agents, referred locally as “Drysdales,” are among the most elite professionals in the industry.

They are focused on maintaining an open line of proactive communication, providing information on market data and trends, and creating trust for long term relationships.

To build on the American Dream. Our guiding principles are to align with the best, envelop them in care, and let them soar.

Our culture is driven by talented individuals who build strong relationships and are committed to the highest standards.

We are dedicated to providing our associates with the support they need to thrive in the real

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estate industry. Plus, we conduct business with the highest regard for good business ethics, fair housing practices and a fundamental belief in the American dream of home ownership.

We love to have fun and we love this community!

Community involvement is near and dear to our hearts. Each year, on the third Friday in September, we host our annual Community Service Day to give back in our local communities.

Additionally, Gretchen Pearson founded the Drysdale Community Foundation, a non-profit organization entirely funded by the agents in the company.

The foundation gives funds to charities who are dedicated to improving the lives of others through food and short or long term housing.

In 2018, $63,000 was donated to 18 non-profit charities and over $245,000 has been donated since the foundation first opened in 2013.

We would like to thank our clients for choosing Berkshire Hathaway HomeServices. Thanks to your feedback and reviews, Drysdale Properties was awarded the national 2018 Quie Award for service excellence by QSC, Quality Service Certification, a national third-party survey company.

We appreciate your business and look forward to working with you.

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Women in Business • November 1, 2018 11

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he women of Big John’s Market are part of a diverse team with lots of special talents. They fill more than half of the store’s manager positions, lead the business office and are represented in all departments. Kim Lloyd, a very active and hands-on owner with husband John, speaks with pride and a sense of family about the store’s employees.

“Everybody that works here is always reaching out and wanting to help our customers,” says Kim. “They really want to be a part of our team.”

That is evident in the fact that the majority of the women and men employees at Big John’s Market have been with the Lloyds for many years, even decades. By example, Lily Avila, scan coordinator, has been at the store for 17 years, beginning as a part-time high school student at age 15.

“I have 104 children,” says Kim about her tight-knit team of employees. “I tell them that we live here, we all shop here and it matters what all our customers think and say.”

Asked what Big John’s Market’s picture of success looks like, Kim answers, “happy employees and very satisfied customers.”

The Lloyds purchased their Healdsburg market in 1994, immediately launching a major building renovation and adding their own name to the store which orignally was named D-Mart.

Another major renovation and expansion was executed in 2005 and finally in 2014, the owners embarked on a 22-month makeover and further expansion that has doubled the size of the orignal store.

Today, Big John’s Market offers fullservice departments with a spacious meat department and butcher counter, spotlighted wine center, deli and kitchen, pizza and burrito bar, and popular prepared food and salad islands and a Costeaux Bakery counter. The large independent market also features many local producers and products, including

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Knowledgeable service is another hallmark of Big John’s Market. “We’ve always benefitted from listening to our customers. That’s what we train our employees to do. We share our philosophy that we are part of the community and we make sure our employees all help us put forward that message,” says Kim. Big John’s Market and the Lloyds are prominent benefactors to many projects and groups serving the Healdsburg community. Big John’s Market has been the largest donor to the annual youth

12 Women in Business • November 1, 2018

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livestock auction at the Healdsburg Future Farmers Country Fair, a program that gives an early boost to young girls’ and boys’ future careers in agriculture or related fields.

Among other organizations, the Lloyds continue to support the local operations of the Sonoma County Humane Society and Healdsburg Animal Shelter, Healdsburg Education Foundation and the Healthcare Foundation of Northern Sonoma County.

Big John’s Market departments that are led by women include: Jessica Powers, meat department; Kate O’Donnell, cheese department; Tina Salvadori, assistant cheese department manager; Karen Brock, kitchen manager; Cass Nall, assistant kitchen manager; Lauris Leon, assistant deli manager and Ana Patino Rodriguez, assistant produce manager. Angelica Mercado de Medina is one of the store’s front end managers and Lily Avila and Crystal Avila, head the business office.

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t can be hard to make time for yourself. Between kids, laundry, work, grocery shopping and social media, life can be stressful and mind-boggling at times, which is why Bliss Organic Day Spa in downtown Sebastopol is the perfect treat for all.

Melena Aubriel Moore, 37 and a mother of two is at the helm of this thoughtful and relaxed, women-led day spa that offers myriad spa treatments, a decadent escape from reality and a moment of bliss.

Treatments include repairing and rejuvenating facials, fragrant lavender body scrubs, warm stone massages and massage add-ons like a peppermint scalp massage.

Apart from basic spa-treatments and massages, the spa offers a business mindset and belief that sets it apart from larger chain spas.

An open, inclusive and nurturing credo creates a friendly and genuine environment for both its clients and colleagues.

Melena wants women to be seen and heard — to have a positive impact. Feeling refreshed and relaxed is part of that.

For Melena, paying attention to a client’s well being and bliss is very important to her and something she takes seriously.

“I want to have an open environment for women to feel com-

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fortable and nurtured so they can go out into the world and be their best selves,” Melena said.

The spa, which was taken over

by Melena in June when founder Annie Carouba retired, is also at the forefront of women in business.

Bliss is part of the eWomen Network, a business-networking program based out of Texas that encourages 1 million women-led businesses to make $1 million in the next year.

“Imagine how that would change our global economy and the political standing of women,” she said.

That’s why Melena is passionate about her staff and giving them a chance to shine, learn and grow in the workplace.

For instance, for many of her front-desk associates, Bliss is their opportunity to experience their first job and get a taste of independence, so having local high

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school students be a part of the team is important.

It’s clear Melena isn’t in the business to just make money, which also sets her apart from others.

“It is beautiful to see someone come in who is stressed and has the weight of the world on their shoulders get a little bit of peace.

People are ‘blissed out’ when they leave and it is rewarding to see that,” she said.

Need another reason to visit Bliss Organic Day Spa (how could you already not be intrigued with their creative and luscious treatments such as their aromatic, citrus body polish)?

Bliss uses all organic and only locally sourced skincare products.

When asked why people should take their business to Bliss, Melena said, “I think it is really special, it has a special environment that is inviting and nurturing, which men find it to be as

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well. It is a space where we are not afraid to be in a female positive space.”

For more information, or to book an appointment, visit www.blissorganicdayspa.com.

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Women in Business • November 1, 2018 13

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osteaux French Bakery has been in Healdsburg since 1923. Since then it’s changed hands, moved locations and grown to include a wider variety of food and baked goods.

The Costeaux that’s on Healdsburg Avenue today was bought in 1981 by Karl and Nancy Seppi, who still hold ownership with their son Will.

Named one of the Best Places to Work by North Bay Business Journal for eight consecutive years, the business has a focus on family, community, service and quality.

The business prides itself on creating a positive environment for workers, and quality products for anyone who comes in to eat at the café or order from the bakery.

All of the cakes are created by a pastry team made up of entirely women.

Most recently, they have created hand-painted cookies for the opening of the Harmon Guest House, and a multiple-tier cake for Santa Rosa’s 150th anniversary celebration.

We interviewed Nerissa “Ness” Rivera-Sutton, Assistant Pastry Chef at Costeaux French Bakery: ! ! !! ! & "! $ ! ! # & ! ! $ # & " $ When I first started here I worked part-time in the packaging department. After awhile, they

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gave me more hours and switched me to full-time.

They started training me to make cookies and eventually asked me if I wanted to be a cake decorator. I told them that I didn’t have experience doing any of it.

They asked me to give it a chance. I tried and didn’t think I could do it — I was scared.

I started icing the simple cakes and then when we opened the Big John’s location, they let me be the cake decorator. I started to build my confidence. ! # & " # ! ! ! $ When I was younger, I liked to draw and paint. A few weeks ago we had an order for cookies for the opening of the Harmon Guest House. They looked like paintings and it was like I transferred what I used to do at home to a cookie.

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We have a small group and I feel like we’re all really working together — each of us have our own strengths and weaknesses.

The work distribution is even, so (when I go to work) I have ideas

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that I’m able to try out.

It’s a really good department to work in. You’re having fun while you’re working and while you’re producing new products. ! &! ! ! !" " ! & " % $! ! !& $ We have signature cakes — what we have in the front. With custom cakes, that’s when we explore new trends or put flowers or colored buttercream or whatever decorations people want. ! & " # ! ! "! $ ! ! "% You can create your own stuff.

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They’re really accommodating.

I have a daughter at home and they’re really flexible with my schedule. You feel like you’re not really working — you’re having fun at work.

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Women in Business • November 1, 2018 15

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athleen is a licensed Marriage and Family Therapist who recently opened her office in Healdsburg after being displaced by the Tubbs fire in October of 2017.

Cathleen works with boys and girls ages 12 and up. She helps her clients learn to manage anxiety, depression and family conflict while improving their self-esteem.

Cathleen also works with parents of teens, coaching them to parent from the heart and build healthy family relationships.

Cathleen uses a combination of therapeutic approaches to help her clients make progress on their goals and create the life they truly want. $ # • Individual, Couples and Family Therapy • Therapy with Teenagers and Young Adults

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• Depression and Anxiety Issues $ Counseling can help! You don’t have to walk that road alone.

Whether it is learning how to manage your anxiety, improve your anger management, lessen feelings of depression, decrease family conflict, improve selfesteem or coping skills, I want to help you learn how to create the life you truly want.

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Cathleen can assist you with the following issues: • ADHD • Anger Management • Anxiety • Communications Skills • Coping Skills • Depression • Divorce • Grief and Loss • Infidelity • Life Transitions • Parenting • Pregnancy, Prenatal, Postpartum • Premarital Counseling • School Issues • Self Esteem • Sports Performance • Stress • Trauma and PTSD • Women’s Issues $

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Cathleen attended the University of Southern California and graduated with a degree in

Psychology and a minor in Sociology in 1992. She then obtained her Masters of Arts degree in Marriage and Family Therapy from the University of San Diego in 1994. She has been licensed to practice Marriage and Family Therapy in the State of California since 2000. $

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Cathleen worked as an intern at the Child Guidance Clinic at Children’s Hospital in San Diego.

She moved to Washington D.C. and worked in private practice as well as for the American Association for Marriage and Family Therapy (AAMFT).

Additionally, Cathleen worked for Second Genesis and Alternative House, both of which are residential treatment facilities for adults and adolescents.

In 1998, Cathleen moved back to San Diego and worked for Mental Health Systems within the Family Forces program.

She worked with school-aged

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I specialize in working with individuals, couples, and families.

Parenting teenagers is a challenging job!

You do not have to walk that road alone. Counseling can help you and your whole family.

I use a combination of therapeutic approaches including brief therapy, cognitive behavioral, and solution focused, to help my clients make progress on their goals. I would welcome the opportunity to help you or your family.

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16 Women in Business • November 1, 2018

children and adolescents who were children of active duty military parents struggling with a plethora of individual and family issues accompanied by separations and long deployments.

Cathleen also worked for Guilford Family Counseling in Santa Rosa until she relocated to Healdsburg, California after the Tubbs Fire.

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’ve always dreamed of owning my own business, since working for my dad at his pet stores growing up. When my husband and I relocated to Cloverdale, we were excited to raise a family and get involved in the community. We soon realized that this town needed a pet store. I was excited to share my knowledge of overall animal holistic health and wellness.

Once we saw an opening at Furber Ranch Plaza, we decided that we would do whatever it took to make this dream happen.

Now proudly in business for five months, Clover Dog has received amazing support from our community! Along with myself you will also see my coworker Kelly there, who has been an amazing addition to our team!

We both love animals, enjoy coming to work every day, and love getting to know our customers and their pets. Since opening the store, I have been researching pet food and learning from amazing pet food heath experts.

I really enjoy sharing the knowledge with Kelly and passing in on to our customers. It’s a great feeling when you get a customer back in the store saying “your advice helped our pet”!

Our main focus is to stay up on the ever-evolving health information and provide a better quality of life for all the pets in our community, while keeping it cost effective and practical for each household. We also enjoy working with local animal rescues.

So far, 25 kittens from Anderson Valley Rescue

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have found homes after being housed in our store window and we have showcased a few litters of puppies from Orphan Dog with great success as well.

In the future, we want to expand our relationships with the more local rescues and use any resources we can to help pets find forever homes.

We love the overwhelming support from Cloverdale and look forward to being a fixture in the community for years to come.

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ecky Ennis: The Cloverdale Senior Multipurpose Center is a nonprofit organization dedicated to social interaction, creative expression, intellectual stimulation and health and fitness education. We’ve been serving Cloverdale seniors since 1987. We moved into our current location on 311 N. Main St. in May, 2003. Since then, the Cloverdale Senior Multipurpose Center has provided recreational programming, fitness classes, educational workshops, and other community events.

While I call everyone from top down, Executive Director to volunteer, part of the team; our paid staff is made up of all women. This is my first Executive Director opportunity and it’s been such a wonderful experience thus far. We are positioning ourselves to be the recreational social space and place of Cloverdale! Our reach will embrace all of Cloverdale, no matter who you are.

I’d like to share a couple points of view from the team regarding their experiences here: Melanie Hall, Program Coordinator “I was going through a transition in my life where I had just finished a long-term teaching job and was ready for a change. I knew I loved working with children, families, and seniors as I had spent much time with my parents and their friends as they aged, so felt confident about working with any age group and that working with seniors would be a good fit for a change. I started out by volunteering at the front desk September 1, 2017 and continued until the end

of October. During the time I was getting to know many of the members and really falling in love with being here at the Senior Center. When I was approached to work as the Program Coordinator I felt I was very qualified as it was planning and carrying out activities much like I had done when I taught, just a different age group.”

Karen Sims, Program Assistant “My typical workday at the Cloverdale Senior Multipurpose Center is to open the center, get the coffee brewing and setting the tone for welcoming new day. My responsibilities vary each week as projects are assigned to me. I enjoy all aspects of my position as I work to serve the community and learn the wonderful history of the many seniors and their life stories. I work with a dynamic team of women.

We all bring different skill levels and knowledge to our everyday work experience. It is refreshing to work with such a well-rounded, professional, supportive and caring staff.”

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Women in Business • November 1, 2018 17

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o you want a mortgage lender that goes beyond its basic services and etiquette?

The answer is, “Of course you do,” and Guild Mortgage in Healdsburg is here to help with its efficient, communicative and personal service with a small town feel that’s sure to make you feel relaxed and confident when it comes to loans.

Guild Mortgage has been around since 1960 and since then has been offering FHA, VA, USDA, Jumbo fixed loans and more.

However, what sets Guild apart, is a personal, small town, friendly feel — the same friendly vibes you would get from a close-knit community such as Healdsburg.

Guild likes to call this their “high tech, high touch culture.”

“Guild always does right by the clients and employees and so when we say we have a high tech and high touch culture, we have the ability to build a very successful technology platform that identifies with millenials and seniors,” says Suzanne Martindale, Branch Manager and Senior Loan Officer for Healdsburg Guild Mortgage.

“It also means we are very much involved with our clients and employees — we keep in touch and communicate a lot and it is the key to our success,” The lender — the corporate headquarters is here in California in San Diego — has also been named one of the top 10 mortgage bankers.

During its growth and success it has still been able to keep this wonderfully refreshing and helpful blend of technology and service.

“I’ve been on board since 2008 and I can say our culture then and our culture now has been the same,” Martindale said.

Guild Mortgage Company’s punctuality and high skill set has also given them the honor of being awarded the JD Power, #1 highest ranked customer service satisfaction as well as

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an “A” rating from the Better Business Bureau.

What also sets them apart from other local lenders, is their diverse product offering.

The business offers government, traditional and conventional and down payment assistance loans.

“There is really not a time when I don’t have a product.

Occasionally it happens, but that is where relationships comes in, and we are able to partner with other local businesses,” Martindale said.

Martindale also pointed out that they are a direct mortgage lender, servicing most of the loans originated. Clients can come in, ask questions and know that Guild will be there for them.

Guild also is at the forefront

18 Women in Business • November 1, 2018

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of women in business — most of the top leaders and executives in the company are women.

Mary Ann McGarry, a Certified Public Accountant, is at the helm of Guild as the president and chief executive officer.

The Healdsburg office is also led by women, with Martindale as the Branch Manager, Lindsay Cox as Operations Team Lead, and Hally Swan and Angelica Chesley as Loan Officers, and Alicia Burns as a Loan Officer Assistant.

Martindale earned a spot for 2016 and 2017 in the top 1 percent of all U.S. loan originators.

Need more reasons to bring your business to Guild?

Martindale said people should choose Guild because, “We have the ability to connect

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with everyone personally, we don’t get wrapped up in tech having all of our communication be over email — we encourage both our business partners and clients to come into the office if they’d like. Being face to face is what we love the most.”

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he Healdsburg Chamber of Commerce is a membership organization committed to the development and success of businesses in our community.

We hold strongly to the belief that a vital, diverse and successful business community is the backbone for a quality community.

We provide our members and the community with information and education about resources that are available to them to grow and measure their success.

Our outreach into the community with information about our businesses continues to keep local serving, locally owned and locally supported business top of mind.

Our other focus, the Healdsburg Visitor Center, is our welcoming front door to the many visitors who are attracted to Healdsburg by our range of dining, winery, lodging and shopping options. Our many volunteers are knowledgeable greeters offering a warm welcome to Healdsburg.

The mission statement of the Healdsburg Chamber of Commerce and Visitors Center is “ To encourage and promote a

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positive, balanced, and vital economy and preserve those unique qualities that are good for business and make Healdsburg a spe-

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cial place in which to live, work and visit.”

Our vision statement is “The Healdsburg Chamber of Commerce strives to grow the local economy, promote our community and serve as an advocate for our business members.”

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Our team consists of Executive Director, Carla Howell, Finance and Operations, Charlene Staton, Executive Assistant and Social Media, Aleena Decker, Visitor Center Manager, Christine Hyde and Visitor Center staff Kris Seppi and a group of dedicated volunteers.

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t’s enough for some people to have a successful day job, but for these ladies that is only the beginning of their day.

Boutique Owner Bonnie Headley, Chef Liza Hinman, Dr. Laura Kimbro and Travel Advisor Lisa Meisner are all supporters of the Healthcare Foundation (HF). These women find time in their already hectic schedules to plan and execute HF’s biggest fundraiser of the year, raising more than $400,000 in a single afternoon and sharing the Foundation’s message with more than 400 attendees.

Planning large fundraisers is a substantial task, both in size and import, but these four women make it look easy. By combining their talent, community connections and leadership, they pave the way to leave a lasting impact on the community’s health. " It takes someone with creative vision to put together unforgettable experiences. Bonnie Headley has that vision. This comes from her experiences as co-chair of several charity and nonprofit fundraisers and events in Healdsburg.

Bonnie is the owner of the A + H General store in Kelseyville and has attended many HF fundraisers. She says, “I always look forward to seeing so many strong women (and men) in our community coming out to support such a wonderful cause and looking amazing while they do it!” # Seasoned Chef Liza Hinman, owner of the Spinster Sisters, has global food experience and a raft of culinary awards. Liza has supported several HF events over the years, including the annual Women Chefs Women Winemakers Dinner, which showcases talented women chefs and winemakers from across Sonoma County.

Liza is an East Coast native who gained insider foodie knowledge as an editorial assistant at Gourmet Magazine in New York. After covering food for years, she decided to become a chef and attended the prestigious California Culinary Academy in San Francisco. Her restaurant Spinster Sisters, debuted in 2012 in

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Santa Rosa’s South of A Street Arts (SOFA) district, she is also a partner in the Astro Hotel, a mid century modern Santa Rosa icon.

Dr. Laura Kimbro serves as a board member of the HF. Attendees of HF fundraisers and events will witness Laura’s handywork in the program booklets, where she describes the many auctions, buy-ins and silent auction packages available.

Laura’s medical practice The Center for Women’s Health and Gynecology, is dedicated to women’s health. She is a highly-regarded expert, with more than 20 years of experience.

Laura is passionate about nutrition, fitness and preventative medicine and her Windsor medical practice is a welcoming resource for women.

It takes a village of volunteers to make sure

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HF fundraisers run smoothly. Healdsburg resident Lisa Meisner leads efforts to recruit and organize a large team of community volunteers and helps local business proudly show their support of HF through sponsorships. Her talent and connections in the travel world allow her to procure exceptional auction items. She is a woman who wears many hats, from HF Board Member, fundraiser co-chair and travel advisor.

The funds raised at the events co-chaired by these professional women go directly toward the Healthcare Foundation’s mission of creating a healthier northern Sonoma County.

Healthcare Foundation Northern Sonoma County is the leading proponent for creating a healthier region through its three focus areas of grantmaking: health access, mental health and early childhood development.

Founded in 2001, the Healthcare Foundation has invested more than $24 million to build a healthier region for all who live, work and play here.

Partnerships and sponsorship opportunities with the Healthcare Foundation are available Contact CEO Debbie Mason 707-473 0583 or email Dmason@healthcarefoundation.net.

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Women in Business • November 1, 2018 21

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atricia L. Partridge RN, BSN, MSG, owner of Holistic Well Body, provides health/wellness services. These services include Health Coaching and Endermologie®.

“Many men and women who have been unsuccessful with the common medicinal routes to address their health issues, have found improvement and healing through the holistic approach of Health Coaching,” says Patricia.

These struggles may include digestive issues (i.e., reflux, GERD, bloating), weight loss resistance, fatigue, stress, food cravings, low energy level and chronic health conditions.

Patricia helps her clients uncover the root causes of their health issues through a holistic, step-by-step plan.

She provides her clients with the support and accountability necessary to facilitate healthy, sustainable behavior changes. Coaching is also available remotely.

Endermologie® is an FDA cleared non-invasive, soothing and invigorating massage that provides both aesthetic and health/wellness benefits.

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ate Jonasse tells us, “The automotive business is really about people, not just cars.”

K-Tech Automotive is now in its ninth year, having enjoyed modest beginnings in a single bay shop in the old Sebastopol Ford dealership building, with just Kate herself doing everything, from answering the phones to the actual services and repairs, a Mercedes-Benz factory training under her belt, ASE Master Technician certification and a California Smog License to go with it.

Fast forward to 2012. K-Tech Automotive moves to a bigger

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Endermologie® reduces the appearance of cellulite, reduces fatty deposits and improves lymphatic drainage and blood circulation leading to an antiinflammatory and detoxing effect in the body.

Some plastic surgeons prescribe Endermologie® treatments for their patients pre- and post-liposuction to promote optimum healing.

With soft lighting, candles and aromatherapy, Patricia’s clients find a session a welcoming refuge from the stress and strain of life.

“I love knowing that I help women feel better about their bodies and that my treatments give them more energy and rejuvenation.”

The name, Holistic Well Body, reflects a healing approach that emphasizes the mind, body and spirit … the whole person.

“My mission is to help my clients achieve optimum wellness, along with feeling and looking healthier and more vibrant. Having worked with seniors, I have seen how many suffer from one or more chronic illnesses. I want to help my clients avoid going down the road

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when something needed fixing. She bought her first car in high school: a 1981 Datsun pickup so undependable that Kate had to park it on hills to pop-start it using the clutch. From the frustration of being saddled with this lemon there emerged a desire to learn about auto mechanics.

In the spring of 2015, Kate Jonasse opened a second location in Sebastopol, Pauline’s Automotive at 6050 Sebastopol Avenue. The shop is doing well in its third year % #" ' " "" % in business — enjoying a 5star rating, making money, space — their current location at and attracting customers.

198 South High Street in downtown Sebastopol. Fast forward again to 2018. This modest, 4-bay shop, employing six talented people, consistently brings in over a million dollars in sales annually.

Kate Jonasse was the person in her family everyone turned to

22 Women in Business • November 1, 2018

of multiple chronic illnesses.”

“I moved from SoCal five years ago and love living in the quaint, friendly town of Healdsburg. In my free time, I participate in Ministry to the Sick and Elderly at my church. I bring Holy Communion to the Catholic residents of the local senior living community and pray together with them. I am inspired by their wisdom and life stories.”

Kate relies on two extraordinary women to help her run the day-today operations of both shops.

Monica, shop manager at K-Tech for going on three years now, is a full-fledged auto tech who loves helping people. Jennifer, service manager at Pauline’s has worked in many aspects of the auto service industry and prides herself on being able to explain mechanical problems and solutions in a way you can understand.

Kate is passionate about maintaining an environmentally-friendly business and equally passionate about giving back to the community that helped her succeed. Having just completed its seventh year, KTech’s “Good Karma” Free Car Giveaway program, is well known in Sonoma County, as is their annual Chili Cookoff.

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race Lucero and Bonnie Kline bring new meaning to the concept of a full service real estate company.

The pair not only help clients find the perfect property and negotiate the best possible deal for it, they also take care of all the details of turning that property into the home of one’s dreams.

Grace Lucero, a seasoned real estate professional and licensed Contractor, launched her career in Los Angeles in the mid-1990’s helping some of Hollywood’s biggest names – Renee Zellweger, Mike Meyers, and Marisa Tomei, to name a few – find and rehab their homes.

In 2001 she received an opportunity to work on the Parkland Farms development in Healdsburg and immediately fell in love with the area.

“I grew up in a farming area, and I really appreciate being able to live in a small town that’s also close to a major metropolitan city,” says Grace.

The decision to move north

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Bonnie Kline came to Healdsburg from Boston, Massachusetts in 2009 with a desire to escape snowy winters and indulge in California’s wine country lifestyle.

“I love that we have great weather here and still get to enjoy the seasons,” says Bonnie, “and the people here are just as warm and welcoming.”

Having worked in the fastpaced world of Financial Services marketing for over 15 years, she was ready for an opportunity to test her skills in a new industry. She found that Construction Project Management leveraged her organizational and time management strengths while also providing an outlet to express her creative vision.

Bonnie and Grace teamed up in 2016 to form Lucero Kline, a design-build firm that in partnership with The Lucero Group provides one-stop service for people looking for the perfect home in Sonoma County.

“We have so many clients from out of the area that need help remodeling their newly purchased home, or building from the ground up, that offering construction management services is one of the best ways

we can add value and serve the full spectrum of our clients’ real estate needs,” says Grace.

Business is booming, with average annual volumes of nearly $40M in real estate sales and $6M in construction projects.

Construction projects are focused on large scale renovations and new builds typically ranging in value from $500K — $3M. Business is driven by word-of-mouth and client referrals.

“We rarely get a weekend to

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ourselves but it’s a really exciting time; I love to find the diamond in the rough and make it shine,” says Bonnie.

“Grace and I make a good team – she loves the big picture, making the deal and creating the larger strategy around a property; I love digging in to the details and bringing that vision to reality.”

“We love what we do,” adds Grace, “we feel fortunate to be able to live and work here, and to help people find the right property and then make it their own.”

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Women in Business • November 1, 2018 23

)'* ,,$)( ntrusting your best friend to a medical provider is easier when that doctor or technician is part of a family-oriented practice, here in your own town.

The staff at Memorial Beach Veterinary Hospital is friendly and approachable, and they care deeply about professional and compassionate care.

Dr. Martha (Marty) Shafer came to work at Memorial Beach Veterinary Hospital, when it was owned by Pat (Cookie) Humphrey and Charles (Chick) Warner.

“When Chick and Cookie decided to sell the practice in 2014, I had been here for 10 years and it was a smooth transition,” says Dr. Marty.

She attended veterinary school at UC Davis. She pursued a track in zoological medicine with emphasis on small animals.

She managed an Avian Research Lab while at Davis and completed her internship in exotic animal medicine at Gulf Coast Veterinary Specialists in Houston, Texas.

When the pull of family connections brought her to Sonoma County, she joined Memorial Beach Veterinary Hospital.

Continuing the friendly, familyfocused practice was one of Dr. Marty’s goals, while she continues to expand the services offered to dogs, cats, birds, rodents and reptiles. “Mostly dogs and cats,” she says, “but all companion animals.”

Veterinary medicine is advancing as quickly as human medicine, and Dr. Marty places a strong emphasis on keeping up with technology, treatment modalities and current ideas.

“I’ve always had a progressive attitude — I started as a scientist before I was a vet — and I want to keep offering really good care in a community practice while we incorporate complimentary treatments like acupuncture and laser therapies.”

Acupuncture for cats and dogs is increasingly employed to help with pain, soreness and inflammation and Dr. Kirstin Jorgenson, part of the practice, is certified in veterinary acupuncture.

Non-surgical, “cold” laser therapies are also used for inflammation and are especially effective in older dogs and cats.

“Something that’s unique about this practice is our senior and

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geriatric care,” says Debra Scheuerman, office manager. “The quality of life these older pets can enjoy is really high.”

With improved care and nutrition, companion animals are living longer, and Memorial Beach Veterinary Hospital is continually researching and utilizing the best treatments to keep your friend happy, active and comfortable.

“Even compared to five years ago, we have so much we can do to support older animals,” Dr. Marty says. “Pain management is important for older pets, who may get arthritis just like we do.”

Veterinary care is always customized and focused on the individual pet. “A dog that stays inside all day has different needs than a dog who’s in the vineyard all day,” Dr. Marty explains.

For animal patients that are part of the practice, Memorial Beach Veterinary Hospital offers boarding for when human friends travel.

Nails, eyes, ears and teeth are also regularly examined and cared for properly.

What should new pet owners and newcomers to the area know about pet care and Memorial Beach Veterinary Hospital?

“Don’t just go to the vet when your pet is sick,” Dr. Marty says.

24 Women in Business • November 1, 2018

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“There are vaccines, deworming and dietary concerns. We do a lifestyle questionnaire with all our patients that helps us tailor care.”

In addition to complimentary therapies, Memorial Beach Veterinary Hospital is focused on your pets’ experience at the vet.

“There is a movement in veterinary medicine called ‘fear-free’ that focuses on reducing the anxiety of a visit to the vet,” says Dr. Marty.

Cats might go home from the vet with a pheromone wrap on their carrier that reduces anxiety.

Sometimes, a mild anti-anxiety medication is used to keep dogs calm and improve their experience, reducing that “fear of the vet” habit.

Personal service and working closely with families is a key principle in the practice.

“We will even do house calls for end of life for a patient to be comfortable at home,” says Dr. Cheryl Langbein.

On a personal note, Dr. Marty is raising two sons by herself, one of whom is a special needs child, and both of whom keep her busy and fulfilled.

She thanks the previous own-

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ers, “Chick and Cookie.”

“I was trained as a veterinarian, not as a businesswoman,” said Dr. Marty, “and I’m lucky to have learned the business from them.”

The 18-member staff at Memorial Beach Veterinary Hospital is committed to your pet friends and they welcome new patients.

Over the next few months, look for a few physical improvements to the building. “It was last remodeled in the 1990s and it’s time for a facelift,” says Dr. Marty.

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fter decades of designing for various manufacturers I’m producing my own line of handbags and scarves.

I love form, particularly the simplicity of geometric shapes, so designing handbags is a contemplative pleasure. I love trompe l’oeil so many of the scarves appear to have pleats, gathers, or stitching.

Each design is manufactured in limited editions of 100 or fewer so you won’t find them everywhere.

Right now, I’m concentrating on the Box Bag, both Classic and Rustico – the former is architectural and refined, the latter is more

casual.

I design for women who have their own sense of style and playfulness yet expect a handbag to work like a filing cabinet or a portable desk. They’re attractive objects even when you’re not rushing out the door with one, but see it on a chair, waiting.

The bags are beautifully made of quality materials. It’s important to me that the workmanship is fastidious; the simpler the style the more important the craft.

Each bag goes through several iterations before it’s ushered into the world.

I work with factories where the people have the right hands and the right tools – and where they are treated with respect and paid properly. If craft and decency don’t matter, then one’s days become junk.

Ideas don’t recognize the clock, so the work day doesn’t begin or end. Like other people in similar fields, I’m working / playing at all

hours. The mind can be taken on a joyride anytime but the hands have more discipline – a steadying effect in the face of rampant ideas.

There’s a pleasant confluence during prototyping, the most delightful aspect of this work.

The company label, Raiment Chandler, is a pun on one of the noir authors writing in the 30’s and 40’s and much of my work is 40’s inflected. I couldn’t think of a pun for Dashiell Hammett. Can you?

Raiment Chandler is not associated with any nonprofits yet.

Unrelated to the company, I tutor English through the Sonoma County Library.

Women in Business • November 1, 2018 25

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And, nationally, regionally and even locally print advertising dollars are declining or being dispersed. This is one of the reasons we have

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We have launched a campaign that allows local business owners and community members to invest in the local newspapers through our registered Direct Public Offer. We are the first print newspaper to do this in the United States.

We are 100 percent local and we promote all other local businesses with shop local campaigns and support for community nonprofits.

The more paid subscriptions and placed advertising we receive, the more news and local events we can share and promote.

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'. * - )+!*!& & .!+ !& /',) '%( &/ A. Right now, the business of marketing and communication is changing almost every day, and we keep up with it. We offer services and marketing programs that combine print, web, social and video. We continue to add expertise and new tools to our team. We have a staff that brings a variety of talent and experience, including decades of local market knowledge and past successes.

For example, we recently went on a training visit to another small newspaper in California to cross-train and educate ourselves on the growing digital market. We are continually learning about new types of marketing and are aware of the strong foundation that print still has in the region with the local papers.

diversified. We continue to do offer new targeted publications in print. We are very busy rolling out new digitalbased offerings, too. We now create four weekly e-newsletters and direct email marketing for our clients.

We have added a social media specialist to our staff, who works with our advertisers to optimize their use of Facebook, Twitter, Instagram and other media. We are aware of new media and marketing trends and we stay on top of them to benefit our customers.

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and community to know that we are very confident about the new business model we have just launched. We have heard, loud and clear that our readers want their news delivered on newsprint.

We can’t do this for free, but so long as we have subscribers, we will keep delivering the local news with ink and paper, as well as online. At the same time, we know that more and more people get their news faster and more often online via mobile phones and computers. That is why we are investing new talent and tools in that direction, too.

manager and glue that keeps us all together. Cherie Kelsay is our circulation manager and has been with the company almost 30 years.

Our editorial team includes Laura Hagar Rush, Heather Bailey, Zoë Strickland, E.I. Hillin, Greg Clementi, Frank Robertson and Katherine Minkiewicz in social media.

Our production and design team duo is Jim Schaefer and Robby McClellan.

Brad Schmaltz, Teresa Elward and Anika Hillin all bring excitement and expetise to our sales and marketing team.

$$ ,* ',+ /',) + % We realize that most companies believe they have the best team. We really believe we do; we are like family. Each of us has our own level of expertise. However, if there is a need everyone pitches in.

Tthere is an organization leadership, but we all help each other.

Women In Business is a special publication dedicated to professional females, but we would be remiss not to also mention the men in our company and community.

Our ownership is 50-50 gender based, with husband and wife Rollie Atkinson and Sarah Bradbury, who have owned the company since its beginning in 1995. We have an outstanding news staff of mostly women. Jan Todd is the office

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Women in Business • November 1, 2018 27

ed Door Remedies Cannabis Dispensary is coming soon to Cloverdale! Owners Jammie King and Diana Schraner are pleased to announce that they plan on opening their big Red Doors in the next few months.

Renovations are coming along nicely on the building located at 1215 South Cloverdale Blvd.

Jammie and Diana are longtime Cloverdale residents who can't wait to share thier passion for organically sourced cannabis products.

They have been researching quality selections from licensed farmers and product manufacturers all over Northern California for months.

They plan to fill their cabinets with quality, tested, locally sorced inventory.

Red Door Remedies has a goal of making a personal relationship with every over-21-year-old (or over) client that walks through the door.

Knowledgeable staff will be available to answer questions and provide a one-on-one experience. Red Door Remedies' menu selections will delight the most avid connoisseur, the beginner and everyone in between.

Jammie and Diana encourage you to watch for updates on the dispensary's progress and they are looking forward to the day they can invite you to stop by and see them, just off the 101 at the South Cloverdale Boulevard exit.

Just look for that Red Door!

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f taking your individual and business health insurance needs to a trusted and caring insurance agency that puts clients first is important to you, then look no further, because Sackett & Associates Insurance Services in Sebastopol is the perfect place to bring your business.

Sackett and Associates has been helping both individuals and businesses navigate the tricky waters of choosing the right health insurance for over 30 years with a certain small town charm (the agency is nestled in a quaint barn in the scenic Sebastopol countryside) and hospitality, making sure clients feel cared for on a personal level — no automated answering machines or concrete buildings.

Owner Teri Sackett says at Sackett & Associates, commission and dollars do not come first, clients do.

Teri will even go the extra mile to make business or house calls.

“I don’t want to just sell insur-

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Sackett & Associates is also one of the few women-led local insurance agencies.

When Teri started her business in 1979, she wanted to get away from a world where insurance agents were only men in crisp suits from large corporate agencies and create one that was more welcoming to all.

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ance, I am willing to be a partner.

I want small businesses to look at me as part of their team,” Teri said.

This sentiment is true in the groups’ mission statement, “Due to our independence, we are in a unique position that allows us to

28 Women in Business • November 1, 2018

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Teri Sackett’s insurance programs come from a variety of carriers such as; Covered California, Blue Shield, Kaiser Permanente

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by Collins’ cheerful assistant, admin Lisa Garcia, who also maintains the website and member database.

Collins is justly proud of the chamber’s well-attended monthly networking events, called Business after Hours, and the chamber’s two signature events: the yearly treelighting ceremony and the Apple Blossom Parade and Fair.

“I love people. I love helping local business, and I love being a part of the life of this town,” Collins said.

ebastopol Chamber president Linda Collins is a hometown girl. Born in nearby Petaluma, she moved to Sebastopol when she was a year old. She grew up on her parent’s dairy farm, where she learned to work hard.

“That’s really where I developed my work ethic — and my love of animals,” said Collins, who has five dogs (all rescues), a cat, assorted goats, as well as cattle and sheep on the ranch she shares with her husband of 38 years, Roger Collins.

Before coming to the chamber, Linda had a long career in banking, primarily with Westamerica Bank.

She began volunteering for the chamber and was asked to join the board of directors, eventually serving as president.

When longtime chamber director Teresa Ramondo retired after 22 years, Collins stepped in first as interim director. Her directorship was made official in May of this year.

Collin’s favorite part of the job is staying connected to local business-

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es, and educating them on all the things the chamber has to offer. “I love to talk to people,” Collins said.

“I’m genuinely interested in what they do and in their ideas.”

She’s proud of the chamber’s extensive website and likes explaining how chamber members can use

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the website to help their businesses, listing their events on the calendar and advertising job openings or hot deals.

She also likes talking up local businesses to the visitors who come to the Sebastopol Visitors’ Center, which the chamber shares an office

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ilk Moon is a local favorite, where their appreciation of repeat customers and loyal followers has made them a Shopping destination over the past 10 years.

Offering a wide variety of stylish and quality clothing, shoes and accessories for men and women that are wearable and modern, though it does favor the ladies.

Whether it’s casual jeans and cotton tees or dressy slacks, dresses, skirts or blouses, Silk Moon has it all.

Unique items like their colorful hats in various shapes and sizes, a large selection of colorful scarves, and socks in a rainbow of colors set the shop apart from other boutiques.

Elegant and exquisite jewelry also makes the store special and a feast for the eyes.

Silk Moon is also for men and is a reliable resource for a nice dress shirt.

“Clothing is our strength, it’s our glue that allows us to do more,” said Melanie Goodpasture, owner. “There

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“I think of customers as my friends. We strive to enhance women’s style, not dictate it. The Silk Moon Ladies want our customers to leave with wearable, stylish clothing that looks great, goes anywhere and fits well.” Cites Andrea Caron, owner.

“We take pride in stocking a generous range of shoe styles to satisfy a diverse crowd of shoppers. We are continuing the Silk Moon tradition of providing quality merchandise and excellent customer service that is central for the team.”

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Women in Business • November 1, 2018 29

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ore than a quarter century ago, Thera Buttaro had a vision to build a business based on knowledge, integrity, trust and strong relationships.

It’s working well for Thera and her clients. “Having lived in Bodega Bay for 30 years and having a strong foundation before that, I have an understanding of how properties sell,” she explains, in her office overlooking the bay.

For evidence, look no farther than the place where the Russian River meets the sea.

The family that owns the fabled Jenner By The Sea has entrusted Thera and her company, Sonoma Coast Living Real Estate Services with finding the next owner of the magnificent property, featuring an historic restaurant and bar and three custom homes on almost four valuable acres.

“When you’ve been here a long time, you deal with people for many years and you build trust,” Thera explained.

While extraordinary properties are exciting and interesting, Thera prides herself on helping everyone who needs her, buyers and sellers, large and small.

Her unique legacy of community involvement is a valuable asset to buyers and developers who want to understand how to own, manage and enhance their properties.

“I’ve read the Coastal Plan, every page of it,” she explains, adding that she can provide crucial advice when homeowners and investors are making some of the

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biggest decisions of their lives.

Listing a rare coastal property involves a lot more than an MLS listing and a sign.

“I’m dedicated to providing the finest service possible, while breaking new ground in marketing techniques and approaches,” Thera explains.

Her longtime connections with coastal properties and developments give her an unmatched insight into a unique market.

Thera can be your guide through the ups and downs of the

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30 Women in Business • November 1, 2018

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market, and advise you on the best timing to buy or sell, whether you are looking for a vacation rental investment, a new family home, or want to sell your property at the right time to maximize your tax situation.

It makes sense to monitor and react to the market by working with the most experienced team.

The Sonoma Coast Living Real Estate Services staff can provide you with instant market updates, emailed to your smartphone, or sit down with you, face to face, to talk about your dream home.

In addition to Thera’s decades of experience and deep connections in the industry, California native Kris Lepore is an active agent, committed to “help others achieve their dreams and live a happy,

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healthy and inspired life.”

When Thera needed a new bookkeeper and office support staff, she turned to longtime friends and former clients Alice Boyd and Laura Ballinger.

The system works — the office is a congenial atmosphere and plenty of mutual support.

Thera didn’t expect to become part of a television phenomenon, but she enjoyed doing it. When Home & Garden TV went looking for the first home to feature in its new “House Hunters” program, their scout found a Sonoma Coast home listed by Thera, who was glad to help recreate the shopping experience for television viewers.

It was just another example of someone getting what they needed by asking Thera for help.

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ummit State Bank’s Healdsburg team led by Candy Yandell, Assistant Vice President & Branch Manager, Penny Ottmer, Tori Lewis and Kalie Jones pride themselves on delivering personalized customer service and are focused on building relationships with each customer.

It is important to the team to be able to handle the customer’s needs at the branch. The ability to respond quickly to a customer’s request is more than a commitment.

The Bank has 10 service standards, known as “The Summit Way,” that are ingrained in the Bank’s culture.

“We are focused on serving our customers and investing in our community,” says Candy Yandell.

“With that focus, we are humbly rewarded with our community’s support and banking relationships, furthering our ability to grow and give back even more. Healdsburg is more than a travel destination, it is a tight knit community where people really take care of each other.”

Last year, the Healdsburg team was recognized as a Business of the Year recipient by the Healdsburg Chamber of Commerce.

For the ninth consecutive year, the Bank has been recognized as one of the Best Places to Work by the North Bay Business Journal.

The best aspect of receiving this designation is that the Bank’s

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employees provided their candid feedback via an online survey about what they like and what they would like to see improved at the Bank.

“At the end of the day, we know that our ability to provide excellent customer service to our customers, is by keeping our employ-

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ees happy,” says Genie Del Secco, Executive Vice President and Chief Operating Officer.

“The Healdsburg team consistently demonstrates that they care about each other, their customers and community,” says Del Secco.

Summit State Bank encourages its employees to give back to the community it serves through volunteerism and assuming leadership roles on boards for community nonprofits who play a vital role in the overall health of the community.

Through their Summit Day of Service Program, each employee is

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granted one paid work day per year to volunteer their time in the community on behalf of the Bank with any local nonprofit of their choice.

Each employee’s charitable passion is different, so you’ll find them volunteering throughout the community in different capacities.

The Healdsburg team has been involved with a variety of nonprofits and organizations to include supporting the annual fundraising event at the Healdsburg Museum & Historical Society, the Healdsburg Chamber of Commerce, and the annual FFA parade, to name a few.

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Women in Business • November 1, 2018 31

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Before any child is enrolled in one of our programs, we conduct a Diagnostic Assessment that quickly pinpoints their strengths and weaknesses and the skills needed for improvement in Reading, Math and Writing.

We then develop a personalized program, so that we can provide your child the finest instruction possible in a positive, fun, and caring environment.

In other words, we specialize in helping children master academic skills, get better grades, achieve higher standardized test scores and gain the confidence, motivation, and concentration necessary to succeed.

# " ' $! "" "# # # At the Tutoring Center, we have a clear four part mission for every child who studies with us.

1.) They will develop stronger academic skills in Reading, Math and Writing.

2.) They will have better concentration, focus and attention span.

3.) They will have more confidence and motivation.

4.) They will have stronger TestTaking and Study Skills.

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District in San Jose for a combined total of 23 years. I spent the majority of my career as an Elementary School Principal, but also gained experience working with Middle School Students during my two years as a Middle School Vice Principal. I was afforded the opportunity to expand my interests by working to build relationships with the Businesses and Community surrounding Santa Clara Unified School District.

0..'2%' he Windsor Chamber of Commerce organizes and supports the local businesses of Windsor, California and surrounding areas. The WCC serves the local businesses by being their unified trusted voice and targets the community of Windsor California and surrounding areas.

When Lorene Romero isn’t working as the President and CEO of the Windsor Chamber of Commerce she works as a Travel Advisor at her business, Sharp Tongued Consulting. She has been in business in Windsor for 12 years.

As a small business owner Lorene knew it was important to connect with the local community and therefore joined the Windsor Chamber of Commerce twelve years ago.

Lorene was recently selected to be Christine Tevini’s (another Woman in Business) successor to fill the recently vacated position of President & CEO of the Windsor Chamber of Commerce.

“It’s a terrific fit and opportunity.” Lorene added. “This new position was a natural fit because I already knew all the board members, staff, volunteers and local business leaders and I was able to retain my Travel Advisor business, Sharp Tongued Consulting.”

When asked, Lorene cited the team of volun-

32 Women in Business • November 1, 2018

teers at WCC is what makes this all worthwhile.

The board members, the ambassadors, and the office volunteers make her job that much easier.

In closing, Lorene mentioned her goal for the Windsor Chamber of Commerce as their new CEO & President is to strengthen and grow the warm, welcoming and transparent relationships with fellow Windsor businesses.

A review of the current 11 Chamber Board members reveals eight are women. “This is a great example of changing times and a developing community and society. We have women of mixed ethnicity, marital status, and sexual preference. The composition of our board is a reflection of Windsor business which makes it such a great place to live, work and do business.” Lorene added.

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Women in Business â&#x20AC;˘ November 1, 2018 33

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Twisst is best described as an ‘athleisure wear’ boutique. This is a growing trend in women’s clothing that allows you to be both fashionable and comfortable.

Soft, cozy, high quality fabrics with just the right amount of stretch that allow you to feel good about your body and move in comfort all day long.

We are a very diverse shop and happy to serve all. Twisst is a colorful space where we can gather, shop and have fun!

Originally Twisst was my little joke with my husband. We were living in New Hampshire and owned a vacation home in Healdsburg.

I used to tease him about quitting our jobs and moving here full time and i would open a “yoga shop.” Well, at some point in time the joke became a reality and here we are.

The concept for Twisst changed from a yoga shop and blossomed into a full, fashion forward boutique, and we still do provide amazing yoga wear.

I miss New Hampshire and so many great friends and it surely was painful giving up my 30-plus year real estate career, yet life in Sonoma County is fantastic and I love my new business!

Anyone who wants to feel comfortable and fashionable at the same time. My target market has definitely changed from what I first envisioned.

I had created the business focusing on athletes, yet I soon realized that the market was calling for something different. I have to say, I love the change! Women of all shapes, sizes and ages are looking for this clothing. Helping women to look good and feel great is a thrill. I have also been surprised to learn that a very large sector of the athleisure world is travel clothing.

The clothes at Twisst are so comfortable to travel in, lightweight to pack and wrinkle resist-

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Remember when we used to wear “travel suits?” No longer, with air travel there are so many inconveniences that super comfortable clothing is a must and women are finding the perfect outfits at Twisst.

Hosting special events is something we really love to do at Twisst. The space was designed for people to gather and enjoy, not just shop. A few of my favorite events so far have included a fundraiser for Farm to Pantry, a yoga class in support of breast cancer research and a raucous gathering of the Wine Divas.

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respect for one another. It is truly a team effort. Meeting and getting to know these women has been a special gift to me.

I am waiting to find the perfect fit here. In New Hampshire I was Chair of the Board of the fundraising arm of the cancer center at Dartmouth Hitchcock Medical Center. It was the heart and soul of my world for years.

It was challenging, rewarding

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and exhausting — and I loved it.

I’m sure the right opportunity will pop up soon, but I did make a promise to my husband. No boards for the first two years.

Come in and visit us at Twisst.

Relax on the couch, bring your friends and family, swing on the rings, practice your headstands, have an espresso. Oh, and shop if you would like!

I am incredibly fortunate to have three extraordinary women working with me. We each bring our own special talents and expertise to Twisst.

We enjoy and have great

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34 Women in Business • November 1, 2018

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riginally from Liverpool in the U.K, Sue came to Sonoma County in 1986 and fell in love with this spectacular area. A Realtor since 2004, she also has background in property acquisition for an investment company, project management, creating budgets for renovation and staging properties for sale.

Sue is dedicated to her career and is known for her attention to detail, empathy and negotiating skills. As a result she has earned an excellent closing rate and many satisfied clients.

When asked what she likes most about her career she answered: “My career is so rewarding and there are many aspects I love! I’m proud to say that the majority of my clients come from referrals and repeat business. When I’m working with sellers, it’s crucial to prepare, price and market their home properly and when I’m working

with buyers, I spend a lot of time listening and looking for that perfect match.”

“I believe strongly in homeownership and take my role of guiding people through what can be one of the most stressful times of their lives very seriously.”

Sue has an invaluable network of resources available before, during and after the sale.

In 2013 she joined Vanguard Properties, one of the most dedicated, connected and informed real estate companies in the industry. She feels their marketing is second to none.

She has since earned her certified residential specialist designation and the honor of being a Top Producer in Vanguard’s 21 Club.

Sue is passionate about making a positive impact on other’s lives and has been a volunteer for “Canine Companions for Independence” (a nonprofit that provides highly trained assistance dogs to people in need free of charge) since 2014 when she and her daughter raised a puppy named Greta.

They also welcomed Daisy, a CCI release dog who was raised in a women’s prison in Florida.

Sue continues to volunteer for CCI as a breeder caretaker.

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here are some weird things about being an elected official. As all moms know, there are some weird things about being pregnant.

But there’s an exceptional strangeness that arises when you find yourself in the unusual position of being a pregnant elected official.

Starting with: my pregnancy is news. And not just personal news — the pregnancy test you show to your husband, the excited announcement you make to the grandparents, the ultrasound photos you share with family and friends.

Rather, it’s an article for the local paper — a menial footnote of local history, being the first female supervisor to give birth while serving in office — and fodder for congratulations and questions around the community. I figured I’d offer up answers to some of the questions I’ve heard so far.

Does this mean you won’t be seeking reelection? Heck no! I love my job, and will absolutely be running for re-election in 2020.

Do you plan to take time off ? Assuming an uncomplicated birth, I plan to take three weeks (mostly) off after the baby is born.

After that, in the early months — what I think of as the eat/poop/sleep/fuss potato-baby stage — expect to see a lot of the baby in my office and out and about in west county.

Isn’t it going to be hard, having a newborn and being a supervisor? I’ve had two newborns so far, so I do know what I’m getting myself into. When I made the decision to run for office, Addy was nine months old, and I walked precincts and attended meetings with her strapped to my chest.

It’s worth noting that the Prime Minister of New Zealand and an Illinois senator are currently balancing newborns and work.

I’m confident I will be able to effectively serve the 5th District. Besides, everything worth doing in life comes with challenges; I look forward to the challenges I’ve chosen, and the joys and satisfaction they will bring.

I’m happy to answer questions and educate people about the intersection of public service and motherhood.

But I will also say that I answer these questions cheerfully in hopes that by the time my daughters grow up, women won’t have to answer questions about whether they can balance home and work life. By then, female elected officials with babies will be commonplace.

Women are natural multi-taskers and communicators. Mothers are especially passionate about the future of our community, our state,

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our country, our world.

We look at our children and simply can’t help ourselves. It’s strange, then, how few women of childbearing age serve in our political system.

By contrast, it’s commonplace for young men to run for office. When they do, and when they have children, they are never asked about their decision to procreate or the impact it might have on their work.

If we are going to encourage young women to run for office — which I believe we should — we must support family/work balance for all women.

This means access to local, affordable childcare. This means paid family leave for both parents. This means normalizing the presence of infants and children in public.

(Normalization of children at public meetings and events is good not only for young elected officials and candidates, but for other parents who want to communicate with elected officials.)

If we don’t encourage young women to run for office, the long-running gender imbalance will never change. And the historic data are as follows — Male presidents: 45. Female presidents: 0. Men who have served in Congress: 11,920. Women who have served in Congress: 329.

These lopsided numbers are as true on the local and state level as they are on the national stage. We’ve had only seven female county supervisors in the 168 years our county has existed. Three of us currently serve on the board.

Women are intimately and uniquely impact-

36 Women in Business • November 1, 2018

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ed by many state and national policies, yet we still lack equal access to the halls where decisions are made.

Our country’s current administration recently opposed a pro-breastfeeding initiative.

Federal agencies have confined refugee pregnant women in detention centers without access to medical care, shackling them around their bellies, leading some to suffer miscarriages.

We have witnessed the forcible separation of nursing children from their mothers, and the infliction of early childhood trauma on a generation of refugees.

To me, these actions are a clear indication that we need more mothers in politics.

But while we need more political mothers, let’s also remember that the decision to have children is not a political one.

We needn’t overthink or over-scrutinize female electeds’ decisions to have children ... or not to have children, for that matter.

(Interestingly, society tends to view childless women with the same skepticism applied to working mothers.)

In the end, my family picture is simple and apolitical. One man, one woman, two big sisters, a couple of crazy dogs, some goats and chickens. A growing belly, with all it contains: promise of newness; hope for the future; the early, persistent flutterings of life.

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When Zizi first opened it was a lifestyle store featuring clothing, jewelry, ceramics, glass and art.

Gradually the focus shifted to clothing after hearing from customers that they liked our clothes but wanted a wider selection. #

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One of our favorite lines is lndigenous, a company based in Sebastopol, We are also fortunate to carry three lines produced in San Francisco. Porto, Cut Loose and Sarah Liller are all designed, cut and sewn in the heart of the city. Another favorite is CP Shades which is sustainably produced in Sausalito. We also carry sweaters from San Francisco designer Margaret O'Leary.

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support, and for that we are truly thankful, I also think we have a reputation of being honest with our customers about what works for them. Our goal is to help customers find the right pieces for them, regardless of style trends.

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to small stores.

We provide something a computer screen can't. Honesty, opinions, guidance. Customer service is one of the reasons people like coming

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Women in Business â&#x20AC;˘ November 1, 2018 37

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f receiving comprehensive optometric care from a knowledgeable, hands-on provider is important to you, then look to Lyons Optometry, a family eye care facility in Windsor.

My Mission Statement is: great products in a great environment.

You will notice as soon as you enter my office, it has a stylish, professional and relaxed vibe.

My staff is here to help each

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person find products that are smart and meet everyone’s individual’s needs.

We specialize in handmade products that are unique beautiful and high quality.

We also have something for everyone on every budget.

One thing that I hear time and again is patients commenting on the large inventory of frames and how hard it is to choose just one.

We have so many beautiful fun frames.

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One of the staff’s favorite lines that we carry in the office is Etnia Barcelona. They are handmade frames from Barcelona Spain.

They have fun colors, hip shapes and styles that are wearable for every day.

We just got back from an industry tradeshow a few weeks ago.

After looking at several new frame lines we picked one that we are excited to bring on this year! We all have fun discovering new products that make people feel special when they wear them. This year we are excited to add DITA to our collection. DITA is a luxury line with 18k electric gold plated frames. They are handmade in Japan. Each frame takes eight months to craft and is touched by over 100 craftsmen. Their frames have design that finds beauty with purpose. Please stop by and feel the luxurious quality yourself.

Excellent personal service is the one thing most important that each patient experiences.

It starts from the first phone call to the office.

My staff is well versed in most vision plans and can help guide and answer any questions during an initial phone call.

Once in the office my staff will promptly check in each patient. I take each patient personally and do the exam from start to finish.

I don’t utilize axillary staff to do part of the exam.

This allows me to get to know each patient and their need most fully. W hether they need glasses, contacts, or medical issues addressed, each exam is comprehensive and encompasses all these areas.

$ 0(( +#/ #' ,(+ 3 000 %1(',()-(& -+1 (& 38 Women in Business • November 1, 2018

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entor is not Lori Sacco’s title, but it’s the role she gladly fulfills for a team of Sonoma County real estate professionals at Vanguard Properties.

“I’m responsible for helping agents do their business the very best way they can,” she said. “My client is the agent.”

Vanguard Properties is a fullservice real estate company with offices throughout Sonoma County, including Sebastopol, Healdsburg and the Russian River area.

Vanguard made its name in wine country by showing an unwavering dedication to making a difference in the real estate buying and selling experience.

Sacco made her name known by leading by example and providing steadfast support to her agents. In 2013, Sacco became a Managing Broker for Vanguard, which holds employee satisfaction to the highest standard.

Uncovering a resolution isn’t just part of Sacco’s job, she said it’s the best part of her day. She thrives at what she calls “teasing out the intricacies” of a challenge and encourages her agents to do the same.

“Vanguard wasn’t well known five years ago when we started here,” she said. “From the beginning, I was the person in Sonoma County who maintained the brand promise.”

That promise starts by listening to the client’s individual needs.

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Vanguard knows that every client is unique and every transaction is different. So, they answer questions and do the digging necessary to find just the right solutions, keeping the client informed every step of the way.

Sacco uses the same technique every day with her staff, starting with morning sales meetings, followed by training for new agents. In the afternoon Sacco said she focuses on troubleshooting.

Under her keen guidance, Vanguard real estate agents have propelled the company to become a real estate powerhouse in Sonoma County.

Sacco said showing agents how to deal with dilemmas, questions and problems is the best resource she can offer.

“If I can model how to work through something, it’s the best mentorship I can provide,” she said.

Making sure to carve out time for her self to learn and grow from other mentors, like Tony Robbins, is essential for Sacco. She said every opportunity and learning experience she has gone through in her life has led her to her current role at Vanguard.

After earning a Bachelor of Art in Architecture from the University of Washington, Sacco worked in Portland and New York City gaining invaluable experience to prepare her for the job she was destined for.

In 2005 she earned her Brokers license, and was a Broker-Associate with Keller Williams in Santa Rosa and at Mason McDuffie in Sebastopol before founding Bauhaus Real Estate, an independent brokerage. Bauhaus and its agents joined Vanguard Properties in 2013.

Sacco said the only way she would leave a company she founded herself, was to work for Vanguard.

“It was an opportunity I couldn’t say no to,” she said. “It was the most obvious no-brainer I’ve ever had.”

Being a fierce team leader sometimes requires thick skin and an ability to stand strong in the face of opposition.

Sacco said it also requires something she considers women to have a great capacity to deliver, empathy.

“Empathy is really important in my role and in being a real estate agent,” she said.

Sacco is married and lives in Sebastopol. She has a blended family with five children and considers multi-tasking fundamental in training agents as well as in motherhood.

“Women are uniquely qualified to multi-task,” she said.

Sacco’s advice to young women professionals is “to find what you’re passionate about, what keeps you up

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at night, focus on that problem and find the way to fix it.”

“Find something you’re interested in, dig in, and work hard,” she said.

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