Stay Awesome After all that hard work put into creating a cohesive brand design we want to make sure it stays that way when it heads out into the world. Following these guidelines will ensure the logo is used in a way that upholds the authentic standards and keeps your brand looking professional and consistent.
Brand Overview
Sundrop Pieces creates gorgeous clay earrings full of vibrancy and eclectic energy for stylish women.
modern vibrant boho trendy artsy eclectic global
Moodboard Sundrop Pieces’ brand is organic and bohemian with a whimsical splash inspired by concepts found in mid-century modern design. The bold, highcontrast serif font feels energetic and full of personality with just a bit of editorial edge. It’s lively, yet down to earth and appeals to fun-loving women who vibe with all the artsy and global details but chill enough to value the present moment and the company’s impact for action. The raw sienna and coral sand color palette is not only found in Sundrop Pieces’ earrings but the color psychology suggests these colors convey passion, warmth and playful enthusiasm - all feelings they hope their customers embody when wearing a Sundrop Piece.
Minimum Size
The smallest the logo should be represented is 1.75� wide.
Primary Logo Sundrop Piece’s primary logo is stylish and feminine with a playful pop of swirls. The high-contrast sans serif font feels stylish and cool yet down-to-earth, and the bubbly swrils and ornaments keep it feeling energetic and joyful giving the brand and upbeat personality. The main logo will be used across primary brand applications. This trademark helps audiences easily identify the website, social media presense, ads, and other materials, and it enhances the vibe of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
Secondary Logo Sundrop Pieces’ secondary marks can supplement the primary logo however never use these marks directly next to the primary logo. For instance, don’t use the stacked logo as the profile picture if the primary logo is used for the header - it looks repetitive and
lockup
a. stacked e. short stacked marks
isn’t a good use of the brand elements.
e. Built In
Some can be used in replace of the primary logo. The Monograms
badges
and badges can be used when the full primary logo is not necessary or in cases where the brand name is already displayed in plain text. For example, the monogram could be used as a profile
b. Square Badge c. Circle Badge
mongrams
picture on Instagram since the username will be adjacent to it in
d. Letter
plain text.
f. Stacked Monogram
a.
b.
e.
c.
f.
d.
g.
Color Usage The logo will mostly be used in black and white against photography or a colored background. When appropriate, a solid brand color may be used.
BLACK EYED SUZIE home & gift
Clear Space
To ensure legibility,
always keep a minimum clear space around the logo. The space isolates the mark from any competing graphic elemets like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark
The estimated minimum space should always be maintained as the logo is proportionally resized.
Photo Background There are a couple ways the logo can be used on photographic backgrounds, but each option should be exercised with care, making sure the logo and type aren’t obstructed by the image. In most cases, you can use either a solid white or solid black logo on top of a background image. TIPS: 1. Photos with shallow depths-of-field work best. 2. Avoid busy images with too much detail 3. Applying darker transparent overlay on an image helps make the text more readable.
shop small & shop ethical My mission is to create clay pieces that my customers love, that allow women to gleam & glow as brightly as the sun & stars. We hope that with this aura, we all come to appreciate the beauty which surrounds us, recognize some of the issues that affect us, and together, do a tiny part in making the world a better place.
Typography Typography is a powerful brand tool when used consistently. This set of typefaces best represent the vibrant and energetic feel of the brand and should be used across all print & web applications.
Losta Masta a bc defg h i j k lm no pq r s t uvw xy z 1234567890
White Angelica
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Color Palette
OPAL GREEN
Color is an integral part of the brand identity. Consistent use of the color palette not only reinfoces the cohesiveness of the brand, but also serves a psychological purpose by communucating a certain feeling to your audience.
CORAL SANDS
Gold and Sienna are not only earthy and high-quality, but the warmth makes it feel so inviting. To offset the richness of the gold, pale cream and peach tones bring the brand back to it’s light, down-to-earth roots and allows the full pallete to demonstrate
SUNDROP CREAM
Sundrop Pieces' commitment to passion, global issues, style, and vibrancy.
GOLDEN HONEY
RAW SIENNA
CHARCOAL
Final Comments If ever in doubt, just refer back to this guide or feel free to get ahold of me (sonikaur.creatives@gmail.com). These guidelines are fairly flexible and should allow for enough creative freedom to use the logos as you see fit while making sure the brand looks its best across all applications.
branding & design
sonikaur creatives