1 minute read
Anne Dvinge, delivering concerts to your front door
Anne Dvinge, with help from her team, organises concerts in apartments and wants to change the rules of the musical economy
When Feel Freeze’s two musicians enter the living room of this downtown apartment, the audience (twenty people) applauds warmly. “This is the first time we’ve played unplugged,” says Raymonde Gaunoux into the mic, while picking up his folk guitar before Mathias Vinther Lilholt begins an a cappella number that gives the spectators goosebumps. The audience and performers are instantly connected by an intense sense of intimacy and the room becomes an enchanted cocoon while this pocket concert, organised by the Low-Fi label, unfolds.
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“Our objective is to help musicians play in people’s homes,” says Anne Dvinge, co-founder of the platform, which also wants to lay the foundation for an international network of artists and individuals. “We’re not concert producers,” says Stine Hulvey, the start-up’s other founder.
The Low-Fi electric band.
“We just put groups in touch with those who want to host them in their living rooms. It’s up to them to choose the date of the event and the price.” “In fact, we work like a dating site,” laughs Dvinge. Since its founding in 2015, Low-Fi has organised a dozen concerts a month, mainly in Copenhagen. It boasts 4,000 members. In this day and age, with record sales becoming a thing of the past and digitised music being almost free to consume, these events are the greatest source of income for the artists. This is what led these two thirty-somethings to drop their respective jobs and embark on this adventure by creating their company, which today employs seven people and is beginning to draw curious investors...
Final soundboard adjustments for Mathias Vinther Lilholt of the pop duo Feel Freeze.
The groups performing these pocket concerts and their audiences enter a state of spontaneous intimacy. The living room becomes an enchanted cocoon.
