Wimbify 2017 local hero

LGBT Social #TravelSharing App

Vision / Elevator Pitch Wimbify is a Social Travel Sharing mobile app (based on the share economy philosophy) for LGBT travelers.

Wimbify’s vision is to create worldwide connections for meeting new friends, save money and go local.

Our mission is to create an opportunity for LGBT people to feel at home no matter where they are traveling to.

“We are a bit Airbnb for LGBT Local Experiences” !

Confiden'al January 2017

Team

Alessio Virgili CEO & Founder Educational: Marketing & Communication.

Business: 15 years Marketing, Travel & Hotellerie Industry;

Andrea Cosimi Marke0ng & Founder

Gerardo Abate Community Manager

Eduardo Mon?el Product Account

Ennio Masi Ninja iOS Coder

Le?zia Strambi PR Manager

Educational: Travel & Hospitality.

Business: 15 years Advertising Sales, PR, Travel & Hotellerie Industry;

Testimonial

“I am very pleased to be coopera'ng with Alessio Virgili to help promote LGBT-friendly travel opportuni'es for Italians in the United States”.

Robert Peaslee, Commercial Consul at the American Consulate General in Milan.

“Sonders and Beach / Quiiky ha sicuramente contribuito alla sempre crescente importanza di Tel Aviv come capitale mondiale del turismo GLBT….Siete sta' precursori di una tendenza molto importante e noi siamo orgogliosi di aver siglato con voi numerosi accordi di marke'ng a par're dal 2009, e ci auguriamo di poterne firmare tan; altri negli anni a venire. È bello poter collaborare con partner seri e affidabili, che oltre a tanta professionalità, me@ono il cuore e la faccia, per un obieIvo, nel nostro caso assolutamente comune.”

Avital Kotzer Adari Consigliere per gli Affari Turis'ci, Ambasciata d'Israele Ufficio Nazionale Israeliano del Turismo

Advisory Board

David Perry

Founder/CEO David Perry & Associates

Ka? Schmidt

Strategic Partnerships Manager, Global Policy and Public Aairs

Andrew Beckmann

Senior Manager, Strategy and Business Development at Expedia

Alessandro Cecchi Paone Italian Journalist

Executive Summary We plan to serve 160k users by 2021 which could result in $10M revenue.

$ 10M

160k LGBT USERS ON WIMBIFY

REVENUE 5^ YEARS

ConďŹ den'al January 2017

Traction

$ 40,000 of Free Tools

Milestones May

New Release: Travel Guide

September

2018

New Release: Ride

New Release: Accomodation

3,000 Users and 3,000 Host

Highlight Press

2019

Advertisers

Users 20,000 from june 2016 20,000 subscribers

ConďŹ den'al January 2017

Testimonial Voices from our community

MARK PULEO

” I highly recommend Wimbify as a travel app. You get to coordinate tours with local guides for free! It’s easy to use and in very short order you can connect with a true insider at your travel des0na0on. It’s also a great way to share knowledge about your hometown if you want to be a local guide, too! Plus, you get to meet nice people from all over the world, connec0ons that will help next 0me you’re on the road. To all my LGBTQ friends, please check out this app! We recently used it in Rome and definitely saw neighborhoods and local sights that even the Lonely Planet doesn’t tell you about.”

Confiden'al January 2017

The Problem

53% of LGBT people travel alone and this is more expensive and boring.

No easy way exists to find the ideal LGBT travel companion.

Price is an important concern for customers booking travels online.

Confiden'al April 2016

Information about local Gay Scene is an important concern for LGBT Travelers and it is difficult to find them.

Hotels leave you disconnected from the city and its culture.

ConďŹ den'al April 2016

Solution A mobile platform where users can:

Meet like-minded Friends verified by the platform.

Share Culture with Local Connection.

Stay at LGBT friendly Share Travel Cost and Trip.

Accomodation and Save Money.

ConďŹ den'al January 2017

Market Size (100%)* (17%)**

350M

60M

(3%)

160k

GLOBAL LGBT TRAVELLER

LGBT SHARING ECONOMY

WIMBIFY CLIENTS

Total Addressable Market

Serviceable Available Market

Share of Market

Source: World Population 7Bilion. UNWTO Annual Report, 2015 – Global Traveller 1.2 Bilion people. *5% of Global Population is gay (KINSEY REPORT & WHO). **For Community Marketing Inc. 17% of LGBTs booked an accommodation on a rentalby-owner or shared economy website (e.g. Airbnb, HomeAway, VRBO).

Confiden'al January 2017

Customers 1Bilion+ Booked Trips – 3Bilion Booked Nights (LGBT Worldwide)

350Milion+ LGBT People Global Gay Travel Market: US$200 bilion

58% LGBT travelers’s stay average is 6 nights Average spent on accommoda0on 600$ per trip 300M BUDGET, ONLINE & IN APPARTMENT TRIPS 500M BOOKED NIGHTS ON SHARED ECONOMY WEBSITES

High School & University

80%

Booked via shared economy website

Household Income 50k – 100k $

31%

Went to a LGBT neighborhood

Single

45% - 28%

Own a Smartphone

84%

+3 Trips per year

46%

Stay overnight at LGBT friend's house

44% - 51%

17% 61% - 39%

Have booked a Couch surfed for free 9% - 11%

The major reasons LGBTs Book on shared economy websites are: cheaper price, beoer value, and to be in a specific neighborhood.

Source: 10° Annual Global Community Survey - Community Marketing Inc. 2016

Confiden'al January 2017

Competitors SIMILAR

FACTOR

PERIPHERAL

DIRECT

WIMBIFY

MISTERBNB

AIRBNB

BLABLACAR

LGBT

GAY

ALL WELCOME

ALL WELCOME

MOBILE BASED

✔

✔

✔

✔

WEBSITE BASED

No

✔

✔

✔

EASE OF USE

✔

No

✔

✔

INNOVATIVE TECNOLOGY

✔

No

✔

✔

USERS

10k

200k

100 Milion

35 Milion

SELLS

ND

2 Milion Booked Nights

200 Milion Booked Nights

2 Milion Booked Rides

FEATURES

Accomoda'on, Experience & Travel Ride

Only Accomoda'on

Accomoda'on and Experience

Only Ride

HOST COMMISSION

Accommoda'on 3%/ Ride 3%/Experience 15% + Vat if applicable

Accommoda'on 5% + Vat if applicable

Accommoda'on 3%/ Experience 20% + Vat if applicable

Ride 0%

Accommoda'on 6 – 11%/ Ride 6%/ Experience 3% + Vat if applicable

Accommoda'on 12% & 3% fee for payment outside UE/USA + Vat if applicable

Accommoda'on 6 – 12% / Experience 0% + Vat if applicable

Ride 0.55€ & 6,60% + Vat if applicable

TARGET

TRAVELLER COMMISSION

Confiden'al January 2017

Alto

Competition

Basso

Prezzo

+

Gay Friendlyness ConďŹ den'al January 2017

-

Competitive Advantage 1st to Market

Savings

Social Experience

3 travel Sharing services in 1

Cheaper than competitors

Live destinations like a local

Ease of Use

Secure

Technology

Few easy steps

Your peace of mind

Mobile App developed

LGBT Friendly

Reputa'on

We know how, when & where

No Sex/Dating App

In Lgbt Travel from 2004 Connecting Lgbt Community

ConďŹ den'al January 2017

Unique Selling Proposition Wimbify posi?ons itself as the Airbnb for LGBT Local Experiences.

Wimbify provides you lgbt hosts to discover the lgbt local scene, and live your travel experience like a real local.

USP:

Wimbify: Your Lgbt Local Hero Connec'ng LGBT Travelers through TravelSharing

ConďŹ den'al January 2017

SWOT Analysis STRENGTHS

WEAKNESSES

• Know How: in the Lgbt Travel business since 2004, we know How when & Where • 1st to the market: no one gives you 4 travel services in a single app • Social Experience: Live des'na'ons like a real local and share them with new friends • Sicurezza: Safe&Trusted Community of real Lgbt Travelers • Brand Loyalty: we solve real problems of the lgbt community • Pres'gious Advisory Board

• Limited budget • No developers in the team • Constraints on change • Lack in the business strategy • The team do not work constantly on the project

SWOT OPPORTUNITIES • Market: high demand on TravelSharing services • High interna'onal sensibility on the problems of the lgbt community • Direct compe'tors have problems • New communica'on channels and social networks • Lgbt community: high level of support and group iden'ty

THREATS • Problem we solve hard to be experienced or irrelevant out of the Lgbt community • Strong penetra'on in the lgbt market of generalist companies with strong brands that offer • Large share of the target is hidden • Persistence of the stereotype Travelsharing=Da'ng • Laws against Lgbt community

Confiden'al January 2017

Marketing & Growth Strategy CITIES TARGET:

Berlin

STRATEGY: Objec?ve: Generate Leads; App Goals: Engage Guides; KPI: # of Host Subscribers; Target: 1k San Francisco, 1k Berlin and 1k Milan.

San Francisco

Milan

ConďŹ den'al January 2017

Objec?ve: Generate Leads; App Goals: Engage Travelers; KPI: # of User Subscribers; Target: 1k San Francisco, 1k Berlin and 1k Milan.

Marketing & Growth Strategy Channels EVENTS

Acquistion Cost* SOCIAL MEDIA

June 2017 Milan Pride

(250,000 people)

June 2017 San Francisco Pride

$ 24,00 per Client MOBILE MKTG

(750,000 people)

July 2017 Berlin Pride

(600,000 people)

PR LGBT MAGAZINE

CONTENT & SEO LGBT WEBSITE & BLOG

*estimation based on Competitors Experience.

ConďŹ den'al April 2016

$ 29,00 per Host

Community Management BONUS • Discount Service Fee; • Benefit Partners;

Refer a Friend Like Us on Social Media Frequent Users: • Exclusive Rewards

(Wimby Rewards Program)

• Become Ambassador Leevia Foto Contest (BRANDING) (ex: The Travel That Changed My Life)

Confiden'al January 2017

Product Life Circle

Product Extension (b)

Product Extension (a)

Add new Business Model (selling services) and features to the current product: travel guide, accomoda'on and ride;

Confiden'al January 2017

Add new features to the current product and improving the specifica'ons on a smartphone;

Selling the product into new geographical areas (Asia);

Crea'ng a version targeted at different Segments(straight);

Product / Service SAFETY Community of Trust + Users Identity Verification: Optional SMS verification (Now) Mandatory SMS verification (Step 1) & ID Card Check (Step 2)

NATIVE MOBILE APP BUILT OUSOURCED

ANDROID & iOS LGBT COMMUNITY

Technology: PostgreSQL, Python/Django, RESTful, JSON API, Open Source.

LOCAL LGBT INSIDER’S TIPS

Wimbify connects like-minded people and allows them to travel together, offering the opportunity to be hosted for free in a trusted community, helping travelers to get in contact with the local LGBT community anywhere. People should pay for it because there isn’t a similar service on the market and through accounts verifica'on we guarantee a safe interac'on between users.

Confiden'al January 2017

Product / Service

MARCO IS LOOKING FOR A LOCAL GUIDE

LUCA IS AVAILABLE TO SHOW HIS CITY AND THE GAY LIFE TO MARCO

MARCO PAYS THE TOUR’S AMOUNT TO WIMBIFY

WIMBIFY PAYS THE TOUR’S AMOUNT TO LUCA HOLDING COMMISSIONS

Confiden'al January 2017

Revenue Model ADVERTISING

Push No0fica0ons, Banner and E-blast.

REVENUE SHARE Opt. Marketplace for Experience Providers.

COMMISSION

gets paid by charging host & users transac0on commission.

Free App

COMMISSION TOOL

TRANSACTION FEE 1,4% European Cards 2,9% Non European Cards + 0.30$ Disputes 15$ Connect Fee 0,50% and Instant Pay Out to host 1,5%

Free connec'on

8% Commission

18% Commission 10 – 13% Commission

Confiden'al January 2017

Revenue Model

AIRBERLIN

ADVERTISERS PORTFOLIO CONTACTS

Discover more than 50 des'na'ons in the world: Europe and US.

Get 10% discount!

Tap “More” now!

320x480px

BROADCAST MESSAGES Ads link directly to your mobile friendly website, a phone number or email address, guaranteeing that you control how your customers reach you.

Upon opening the app, simple textbased ads offer adver0sers the ability to reach users immediately to inform Them about local events, special offers or other important informa0on relevant to their busy lives.

BANNER ADS Splash pages are the page a user first sees when loading up our applica?on while the applica?on loads.

Splash Page links directly to your mobile friendly website, a phone number or email address, guaranteeing that you control how your customers reach you.

Banner ads are sold by cost per week.

Pricing

Pricing

World: $ 1,200 per message

320x480px $ 1,200 per week

Confiden'al January 2017

Financial Projections Total Users # BUSINESS VOLUME Accomodation Experience Ride Advertising Total Business Volume NET REVENUE (COMMISSION) Accomodation Experience Ride Advertising Total Net Revenue COST OF GOODS SOLD Accomodation Experience Ride Advertising Credit Card Transaction Fee Total Cost of Goods Sold GROSS PROFIT (loss) OPERATING EXPENSES Advertising and Events Salaries App Development Professional Services - Legal, Accounting Others (Telephone, Travel, Computer,..)

Total Operating Expenses OPERATING PROFIT (loss) Income Taxe Expense NET INCOME (loss)

3.125

9.375

25.000

64.063

161.719

0

5.625.000

15.000.000

38.437.500

97.031.250

468.750

1.406.250

3.750.000

9.609.375

24.257.813

0

0

2.000.000

5.125.000

12.937.500

50.000

65.000

84.500

109.850

142.805

518.750

7.096.250

20.834.500

53.281.725

134.369.368

0

562.500

1.500.000

3.843.750

9.703.125

84.375

253.125

675.000

1.729.688

4.366.406

0

0

160.000

410.000

1.035.000

50.000

65.000

84.500

109.850

142.805

134.375

880.625

2.419.500

6.093.288

15.247.336

0

5.062.500

13.500.000

34.593.750

87.328.125

384.375

1.153.125

3.075.000

7.879.688

19.891.406

0

0

1.840.000

4.715.000

11.902.500

0

0

0

0

0

18.156

248.369

729.208

1.864.860

4.702.928

402.531

6.215.625

18.415.000

47.188.438

119.122.031

116.219

880.625

2.419.500

6.093.288

15.247.336

75.000

150.000

375.000

937.500

2.343.750

15.000

24.000

38.400

61.440

98.304

5.000

8.000

12.800

20.480

32.768

5.000

8.000

12.800

20.480

32.768

5.000

8.000

12.800

20.480

32.768

105.000

198.000

451.800

1.060.380

2.540.358

11.219

682.625

1.967.700

5.032.908

12.706.978

1.907

116.046

334.509

855.594

2.160.186

9.312

566.579

1.633.191

4.177.313

10.546.792

Confiden'al January 2017

Investment BOOTSTRAPPING: $ 100.000

Key Use of Proceeds

We are raising $ 350k (Seed) $ 1M (Round A)

$ 100k New App Features

Equity General Terms Seed: Convertible Notes

5% interest; 20% discount; Serie A $2M pre-money Cap; Maturity Date 60 months.

Round A:

25% of Equity.

Capital raise timing Seed (2017) Round A (2018) Exit – After 5 years: Sale to industrial investor (Ex. Airbnb) Confiden'al January 2017

Seed (Total App Investment $ 25k): 1^ Release: New Business Model (Guide) 2^ Release: New Business Model (Accomoda0on) 3^ Release: New Business Model (Ride)

Round A (Total App Investment $75k): 1^ Release: ID Scan Implementa0on

$ 1M Adver?sing Seed $ 260k Round A $ 740k

$ 200k Salary & Opera?ng Cost Seed $ 65k Round A $135k

THANKS!

San Francisco

HEAD OFFICE - U.S.A. 201 Spear Street, Suite 1100 San Francisco, CA 94105

Milan

HEAD OFFICE - ITALY Via San Gregorio, 27 - 20124 Milano (Mi) Tel. +39 02/78622532 - Fax. +39 02/78622533

ConямБden'al January 2017

Rome

COMMERCIAL OFFICE - ITALY Via Nazionale, 243 - 00184 Roma (Rm) Tel. +39 06/45595886 Fax. +39 06/94810137