FEATURE

Tel Aviv is Israel's most vibrant city.

“Tel Aviv Nonstop City” is the slogan that became a way of life. As a center of culture, technology, entertainment, and social diversity, Tel Aviv has it all. So no matter what you like to see, feel, and experience, Tel Aviv is ready for you. If you plan to visit Tel Aviv this summer, here are some stops you cannot miss.

The Best Photo to Go Viral on Social Media

David Ben-Gurion is doing a handstand on Frishman Beach—join him. Ben-Gurion was the first prime minister of Israel. He was also a well-known sports fan. One of the most famous photos of him is doing a headstand. Now, Frishman Beach in Tel Aviv has a sculpture of him doing a headstand that became a must-stop point for many. While you’re there, don’t miss visiting David Ben-Gurion's residence nearby.

Visit: BG House

The Independence Trail: The Self-Guided Tour You Must Take

The Independence Trail takes you on a journey through the history of the founding of Tel Aviv and the State of Israel. The best way to learn about Tel Aviv history on your own, at your pace, is to arrive at Rothschild 11 and follow the trail that was organized by the Tel Aviv Municipality. You’ll see how the old and the new come together in a way only Tel Aviv can present. You can also take a break in one of the dozens of cafes along the trail.

Visit: Independence Trail

The Must-see Exhibit of the Summer: MUZA, Eretz Israel Museum, Tel Aviv

The Tel Aviv Biennale of Crafts and Design

The Tel Aviv Biennale of Crafts and Design offers a cutting-edge view of contemporary crafts and design in Israel today.

The Biennale’s second edition, under the theme “What Is the Measure of Man?”, focuses on the human condition at the threshold of a new age. The Biennale examines the different circles that surround us, and our power to impact the future of the place in which we live.

In the spirit of the Biennale's global theme, some 250 works by prominent Israeli artists are presented alongside a selection of craft and design works by foreign guest artists responding to ancient cultures and traditions.

Spanning most of the museum's exhibition spaces, the Biennale combines contemporary "craft" works with archaeological and ethnographic treasures from the museum's collection. Outdoor installations of sculptural or architectural nature will be displayed in the expansive gardens of the museum campus.

Visit: Eretz Museum

Spend Your Evenings at Some Tel Aviv Cultural Performances

Tel Aviv, in collaboration with the Israeli Opera House, will present their biggest performance live under the stars at Hayarkon Park. On August 3, 8:30 pm, 100,000 people are expected to arrive at the park for a live performance of Madama Butterfly. Admission is free.

The Most Unique Store for Your Shopping Needs

PULP specializes in premium stationary and designed products for your working environment. Emphasizing quality raw materials and simplicity in its urban design, PULP caters to connoisseurs of style, accuracy, organization, and comfort. PULP is built on a proud family tradition, great respect for craftsmanship, and an ongoing collaboration with local artists and artisans.

The family business, established in 1901, specializes in paper, cardboard, and fabric binding. The third and fourth generations of the family bring expertise in international marketing, product design, and trade show exhibit design for some of the world’s leading companies.

PULP designs, produces, and markets creative and inspirational products for your desktop and space. Some products are custom designed as limited editions, and others are developed for mass production.

The production processes are based on traditional manufacturing methods combined with advanced technologies and a culture of sustainability. Whenever possible, PULP uses eco-friendly and recycled materials, carefully selected for their quality and beauty.

Barzilai St 9, Tel Aviv

The Hottest Restaurant on the Critics' List These Days

Chef Naifa Mulla has established herself in the past years as one of the most esteemed chefs in the Israeli culinary world after making significant learning process in the best restaurants in Israel and leading the L-28 culinary project for half a year. In February 2023, Naifa opened her first restaurant, proudly bearing her name: Naifa.

The restaurant is located in the heart of Tel Aviv, in one of the historic buildings of Neve

Tzedek. The restaurant menu is based on the authentic culinary line with traditional cooking techniques and European touches. Contemporary cuisine with a hint of the past, the dining experience at the restaurant is a journey between the past and present, with human warmth and refined elegance. Naifa is the first to bring Shami cuisine to the heart of the culinary industry in Tel Aviv with a modern interpretation and with great success.

Yehieli St 4, Tel Aviv-Yafo

The Most Socially Conscious Shopping Experience

iota is a lifestyle brand focusing on contemporary interior decoration and accessories. It was founded in 2014 by Tal Zur and Shula Mozes, who shared a vision of preserving the handcraft of crochet and revising its shapes and proportions to create a new aesthetic and uniquely designed pieces. Choosing crochet was both the starting point for the design and the possibility to create social change. iota’s design goal is to challenge the perception of what can be done using hand techniques.

Inspired by nature, by wandering and Nomads, iota finds new ways to make crochet cool and to bridge the gap between the old-fashioned and today’s lifestyle.

Exploring the fine lines of the ugly and the beautiful, the boring and the inspirational, the nostalgic and the up-to-date, iota’s hand work is carried out by women working from their homes. iota’s team teaches them the skill of crochet and provides work for them. The brand believes in women empowerment and giving back to society. iota is a social business, both ecologically and socially conscious, with a commitment to sustainability and community support. They work within communities with high rates of unemployment and provide mentoring and training programs. In addition, the majority of profits from product sales are invested in welfare and educational programs worldwide. iota reinterprets traditional craft in new ways to contemporary innovative design.

HaZorfim St 12, Tel Aviv