Graphic Design Portfolio

Somer Hand

design portfolio

a note to my reader Firstly, thank you for stopping by! I’m honored that you’ve taken time to review my work. This collection exhibits several examples of my graphic design work + two physical design projects. It is one of several publications in my overall portfolio.

When you are finished exploring this section of my work, be sure to click the back button to return to my Home Page and check out my other publications to explore some of my larger scale projects.

CONTENTS 01

Extremiti3D Marketing Materials

07

User Workshop Data Synthesis

09

Design Process Graphics

11

Mountain Flow Graphic Metaphor

12

VT Dorm T-Shirt + Signage Design

13

Light Up a Workspace

14

Off the Wall Seating

15

Kotinos: Olympic Currency

17

Extremiti3D Logo

18

GMU Health Behaviors Lab Logo

19

Assorted Logos

20

VT Engineering Honors Tutoring Flyer

21

Hindu Wedding Signage

23

Assorted Prints

Extremiti3D Marketing Materials Objective: Create a brand language and promotional materials for the products of Extremiti3D. The company specializes in 3D printed prosthetics and tool covers.

Details: The following were created for Extremiti3D for various uses. Below is the business card featuring the company’s logo and tag line as well as a textured background representative of textures produced by 3d printing methods. The following pages feature a sales sheet created to provide information about the company’s 3D printed prosthetic sockets, a temporary website landing page, a tabble runner used at a trade fair, and an instruction sheet made to accompany a new line of non-medical face masks created during the Coronavirus pandemic. See my “Extremiti3D Website Design” publication for a deeper dive on the development of this brand language and website design.

Business Card:

BARRY HAND FOUNDER + CEO

2993 Seabrook Island Rd Johns Island, SC 29455 mobile: ‫ דוההِז׎גِבגז‬۴ ȒǔˡƬƺ‫דוההِז׎גِבגז ي‬ ƫƏȸȸɵǝ۬ƺɴɎȸƺȅǣɎǣ‫ב‬ƳِƬȒȅ ƺɴɎȸƺȅǣɎǣ‫ב‬ƳِƬȒȅ

DEVELOP + CREATE + MANUFACTURE

01

3D PRINTED TEST SOCKETS IT’S EXTREMITI3D PRINTED - Engineered to withstand the stresses of use without compromising comfort + versatiilty - True uniform thickness - Customized + repeatable additive manufacturing process - Quick turnaround - Distal end incorporated + designed for superior strength + comfort - Competetively priced - Heat modifiable - Simplifies the process of completing definitive sockets

CONTACT US! EXTREMITI3D:

OR OUR CENTRAL FABRICATOR:

843.790.4333

864.369.2328

contact@extremiti3d.com

c-fab@friddles.com

www.extremiti3d.com

www.friddles.com

03

Website Homepage:

AT EXTREMITI3D, we understand the importance of protecting your most valuable assets: your workforce and the tools they use. Extremiti3D is a leading

provider of protective covers customized to TOOLS, EQUIPMENT, +

BODY.

Extremiti3D has a “virtual warehouse” of PROTECTIVE TOOLS +

EQUIPMENT COVERS used in manufacturing. We have dozens of covers for pistol grip tools, torque tools, + right angle tools. All of our products can be customized to meet your requirements: “on-demand” add-ons such as pinch protectors or scanning integration.

B INTERFA

Flexible erg body in

Extremiti3D can DEVELOP, CREATE, + MANUFACTURE a solution to your unique problem in one streamlined process, with a focus on rapid

ADDITIVE MANUFACTURING best practices. Our experienced

engineering and production team has 30+ years of experience in product development. We offer: - Customized Product Development Solutions for Equipment + Tools - Rapid Prototyping - Low volume manufacturing and transition to high volume.

Whether you select one of our existing products or we create a unique solution for ɵȒɖȸ ƬȒȅȵƏȇɵً Ɏǝƺ ȸƺɀɖǼɎ ɯǣǼǼ ƏƳƳ ɮƏǼɖƺً ȵȸȒɎƺƬɎǣȒȇً ƏȇƳ ƺǔˡƬǣƺȇƬɵً ɎɵǣȇǕ ƳǣȸƺƬɎǼɵ ɎȒ your bottom line.

CONTACT US today about our products and customized solutions.

CU SOLUT

Ask us abou your unique

843.790.4333

|

CONTACT@EXTREMITI3D.COM

NON-MEDICAL FACE MASKS Doing our part during the COVID-19 pandemic

BODY ACES

PROTECTIVE TOOL COVERS

e or rigid gonomic nterfaces

Tool protection + comfort grip design + on-demand customization

USTOM TIONS

TOOL + EQUIPMENT ACCESSORIES

ut solving e problem

Tool holders + swivel bails + workspace accessories

04

Table Runner:

05

«0ȳ n0 z z‫ٳ‬x0(X! n I !0 x ³k ‫ ڷ‬IXnÁ0«

ATTACHING THE MASK STRAPS Lay the straps out how you will attach them.

Either so one strap goes over each ear or so both straps go around the back of your head like goggles (shown here).

Cut each rubber band once so it becomes a rubber string.

Start with two rubber bands for one mask.

Loop each end of each strap through the corresponding attachment loops on your mask.

Make sure to ǣȇɀɎƏǼǼ Ə ˡǼɎƺȸ before wearing your mask!

Tie a knot to secure the ends of the straps.

INSTALLING A ROOMBA 700 SERIES FILTER

There should be two tabs on one side of the ˡǼɎƺȸِ Xǔ Ɏǝƺ ˡǼɎƺȸɀ ɀɎǣǼǼ have a third tab on the opposite side, remove it.

Outside

Inside

³ɎƏȸɎ ɯǣɎǝ Ȓȇƺ ˡǼɎƺȸ ǔȒȸ Ȓȇƺ ȅƏɀǸِ ȸǣƺȇɎ Ɏǝƺ ˡǼɎƺȸ ɀȒ that the tabs point in the same direction as the top of the mask.

Áǝƺ ˡǼɎƺȸ ɀǝȒɖǼƳ ˡɎ ˢɖɀǝ ɎȒ Ɏǝƺ ɀɖȸǔƏƬƺ Ȓǔ the mask as shown.

áǣɎǝ Ɏǝƺ ƺɴȵȒɀƺƳ ɯǝǣɎƺ ɀǣƳƺ Ȓǔ Ɏǝƺ ˡǼɎƺȸ facing the mask (yellow hatching facing ȒɖɎ٣ً ǣȇɀƺȸɎ Ɏǝƺ ˡǼɎƺȸ ɎƏƫɀ‫ٮ‬ˡȸɀɎ ǣȇɎȒ Ɏǝƺ mask. The tabs should slide into two grooves inside the square opening on the mask.

IǣȸȅǼɵ ȵȸƺɀɀ Ɏǝƺ ˡǼɎƺȸ ǣȇɎȒ the square mask opening until it clicks into place.

06

User Workshop Data Synthesis Objective: Gather user feedback data from users via a design thinking workshop. Compile and sythesize the data into a format that is easy to read and understand. The data posters must be aesthetically pleasing as they will be hanging in the company work space.

Details: Photos and details of the user workshop are proprietary to the host company. The poster progression below was the first prototype expressed in various colorways. After getting further feedback from team members, the posters on the right were created, with the top section of the leftmost poster consisting of the most frequently cited data points and the summary of results and the bottom section depicting the data from a pros and cons exercise with two different designs. The poster on the far right exhibited all of the design sketches from the workshop, grouped by similar design elements.

07

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08

Design Process Graphics Objective: Create an illustration of the iterative design process to be used in a presentation to non Human Factors personnel Details: The design process is depicted as a journey taken along a highway, with twists and turns, as well as a roundabout to illustrate the iterative process of producing solutions, evaluating them, and improving them. The “we are here” star highlighted to thea audience exactly at what stage of the process the team was currently undertaking.

1

Plan 2

4

Produce

Understand

Specify

3

WE ARE HERE

5

Evaluate

6

Implement

09

1

Plan: Quantify objectives, methods, & resources needed

2

Understand: Understand the problem, user needs, & context of use

3

Specify: Define the solution space & any requirements

4

Produce: Develop design solutions, prototypes

5

Evaluate: Test solution, receive & implement feedback

6

Implement: Launch solutiion & keep getting feedback

10

Mountain Flow Graphic Metaphor Objective: Create a graphic to illustrate the flow of documentation into and out of a healthcare clinic. Include the multitude of sources and actors discovered in onsite research, amd highlight the specific burden that falls to healthcare providers.

Details: The flow of documentation is depicted as the flow of water from multiple mountain streams, making their way down the hillside, through multiple water wheels (actors), and into a reservoir. The reservoir has offshoots that help deviate the pressure of the reservoir away from the dam (healthcare provider). After flowing through either the offshoots or the dam, the processed water makes its way to any of the destinations in a waiting village. The houses in the village represent Veterans, other healthcare institutions, etc, to whom documentation is sent after being processed in the original clinic.

11

VT Dorm T-Shirt + Signage Design Objective: The Residential College at West-Ambler Johnston is a Virginia Tech residence hall where students are divided into four Houses. Each house is student run and has its own personality, traditions, and design elements. The following designs were created for Hawthorn House as hallway signage and House t-shirts.

12

Light Up a Workspace Objective: Design a creative light source. This could be a lamp of some kind or any other innovative design using light or satisfying a need for lighting.

Details: Featuring three ergonomically placed LED bulbs, this glove provides added visibility to any workspace. The LED on the forefinger focuses light on an area the user points to, while the lights on the back of the hand illuminate a broader region. A power switch is conveniently placed where the thumb naturally falls against the forefinger so the entire glove can be operated with one hand. Durable, padded fabric makes the glove comfortable for hard work. A functional prototype was fabricated and tested for proof of concept and usability validation.

14

Off The Wall Seating

Objective: Design something that functions as a seat plus at least one other function.

Details: This chair folds completely flat for easy storage. The variations in wood grain and stain create a beautiful pattern that doubles as artwork when hung on the wall. This design provides added seating for small spaces while adding to the overall aesthetic of a space. Built-in slots and grooves allow the chair to be locked into place to assure safety and stability when in the upright or flat positions.

14

Kotinos: Olympic Currency Objective: Create a set of currency for an organization (real or fictional). Include features such as serial numbers and anti-counterfeit measures for authenticity.

Details: This currency was inspired by the imagery and symbolism of the 2016 Olympic Games held in Rio De Janeiro, Brazil. Each bill celebrates a different sport featured in the Summer Games, and features official graphics of the Games as well as traditional symbolism.

15

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Extremiti3D Logo Design Objective: Design a logo for Extremiti3D that conveys strength and mobility, without appearing too athletic or sports focused, and stays consistent with extisting brand language (facet based, triangles, black and orange color pallette). The form should be easily associated with imagery of physical extremities or lack thereof (prosthetics and orthotics), and be balanced but not symmetrical, as Extremiti3D’s products aim to provide strength, balance, and mibility while celebrating the assymmetry of their clients’ bodies.

Details: Early prototypes explored the use of the triangular facets that make up a 3D printing file coming together to form a humanoid shape. These forms seemed too “busy” and would not translate well to mixed media. The final design is inspired by the X in the company name while staying true to the triangular facets and humanoid shape. The detached “limb” of the form alludes to the company’s work with prosthetics.

17

GMU Health Behaviors Lab Objective: Our lab is interested in the interface and interaction between humans and technology. We focus on the integration of multiple different facets of attention, technology, environmental factors, individual differences, etc, towards research that is applicable to real-world problems and projects.

Details: The logo features a human brain with a different design overlaid on each hemisphere. The right hemisphere depicts circuitry connecting various areas of the brain, which represents the interactions and integration of humans and technology. The left hemisphere depicts many colored facets that come together to form the image of the brain, representing the multiple factors that influence human-technology interaction and that we investigate to more thoroughly understand the results of our research.

18

Assorted Logos Seabrook Island Dog Owners Society: A local non-profit

Marguard: A new product line for a local engineering firm

Elevate Institute: A leadership coaching firm

19

VT Engineering Honors Tutoring Flyer Objective: Design a postcard size flyer for the Virginia Tech Eta Kappa Nu Honors Society to advertize their tutoring program. The society caters to Computer Engineering and Electrical Engineering students and has historically used brand language consistent with Virginia Tech marketing materials.

Details: Consistent with Virginia Tech branding guidelines, the flyer is designed in a maroon and orange colorway (colors pulled from Virginia Tech Branding Guides). The background features line art of circuitry to highlight the targeted audience, and includes the society’s logo above bold, contrasting blocks of text outlining the time and loccation of tutoring.

POWER HOUR free ece tutoring every wednesday whittemore 257 7-8 PM

20

Hindu Wedding Signage Objective: Create a welcome sign and seating chart for a Hindu wedding. Capture the aesthetic choices of the bride.

Details: The borders and filligree designs mirror some of the designs included in the bride’s bridal henna. Images of Ganesh, the Hindu deity associated with good luck, success, and protection are included, as he plays a strong role in the rituals of Hindu weddings. The colors used are pulled from the bride’s henna designs and from her deep orange saree worn for the wedding ceremony.

we saved you a seat!

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WELCOME TO THE WEDDING OF

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Assorted Prints Details: The following were created for personal use as design “play”. Inspiration was taken from my personal life and office culture.

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Somer Hand Be sure to click the back button to return to my Home Page and check out my other publications to explore some of my larger scale projects.

Thank you for your consideration of my work!