Sophisticated Sales Spring Issue 2025 by Solis Coaching & Consulting

Dear Cherished Readers of

entrepreneur where new techniques

and captivated with each issue. We

Sophisticated Sales Magazine,

and tips will be abundant and

believe that sales is not just about

specific to meet your individual

signing deals, but about learning

needs. From in-depth interviews

how to leverage your natural

with industry experts to private

strengths to attract more clients

backstage insights from the most

and adopting a holistic lifestyle

amazingly successful people, we

that allows you to love life without

will deliver all of the latest tips,

burnout.

Welcome to the preeminent sanctuary where accomplishments meet expansive thinking and result in wild success. Our goal is to highlight success and the entrepreneurial journey. We are ecstatic to have you join the journey as we share best practices, hacks, and must-haves that will help propel

strategies, and tactics to help you significantly increase your sales while enjoying the luxury lifestyle

At the end of the day, Sophisticated Sales Magazine is your all-in guide

you deserve.

to reaching your professional and

you could go without sacrificing your

Our team of committed

accompany you along the way.

personal life in the process.

professionals is devoted to ensuring

you further than you ever thought

In every issue, you will experience what it is like to live the life of a successful, savvy salesperson and

you have first-class sales and lifestyle content, and we guarantee that you will be completely educated

personal goals and we can’t wait to

Thank you for joining the tribe! Delaine Blazek, Editor Sophisticated Sales Magazine Team

Article ONE:

Let’s Do Lunch: A Fresh Take on Women’s Networking That Actually Works

Article TWO:

The Arechiga Group: A Sophisticated Evolution of Mexican Dining in America

Content

Article THREE:

40 Magazine Designed by SmartFem Media Group

From Rock Bottom to Sea Moss Success: How Melanie Roberson Turned Struggle into a Six-Figure Wellness Brand

Article FOUR:

Top 5 Chicagoland Real Estate Leaders to Watch in 2025

Article FIVE:

7 Powerful Lessons from Caroline Somers on Reinvention, Legacy, and Creating What Lasts

Article SIX:

7 Reasons Why Immersive Retreats Are the New Normal

Article SEVEN:

The Power of a Wingman: From the Hudson to AI Strategy

Let’s Do Lunch:

A Fresh Take on Women’s Networking That Actually Works

hat if networking didn’t feel like a chore—but like something you looked forward to? Welcome to Let’s Do Lunch, a new kind of networking experience designed for women, by women— and built to break the old, stale rules. Just genuine conversations, real education, and a seat at the table where everyone belongs. Owned by Solis Coaching & Consulting, Let’s Do Lunch is quickly becoming one of Chicagoland’s most inspiring monthly gatherings for female entrepreneurs and corporate leaders. With three thriving locations, a fresh approach to structure, and a clear vision for connection with purpose, it’s redefining what’s possible when

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women come together—not to compete, but to collaborate.

Born From a Need to Do Things Differently “I just kept hearing and experiencing the same thing from women: traditional networking wasn’t working,” says Delaine Blazek, the founder of Solis Coaching & Consulting and leader of the Burr Ridge location. “It was either too transactional, too impersonal, or just plain exhausting. A few of us women were showing up, but we weren’t leaving seen, heard, or energized.” That’s where Let’s Do Lunch comes in. This isn’t a stuffy, cliquey networking event where you leave

wondering why you bothered. It’s a guided experience that’s as nourishing as it is strategic. The format is intentional, the energy is authentic, and the purpose is clear: learn one new thing you didn’t know before you came, and meet three new people you can follow up with for potential collaboration.

A Guided Experience That Sparks Real Results Each monthly Let’s Do Lunch meeting follows a unique rhythm designed to maximize learning and connection—without the awkwardness. •

Brief Introductions: Start with guided intros that help break the ice, spark curiosity, and create immediate common ground. 7

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In other words, Let’s Do Lunch is where women rise—together.

Educational Topic & Interactive Exercise: Each gathering features an insightful topic led by a powerhouse businesswoman or guest expert, paired with an interactive component that helps you engage and apply what you’re learning.

Grounded in Chicagoland, Growing With Intention Let’s Do Lunch now spans three Chicagoland locations, each led by a dynamic woman who brings her own flavor, leadership style, and deep commitment to helping women thrive:

Lunch: An upscale, delicious meal is served—because let’s face it, the best conversations often happen over great food. Open Networking: With the groundwork already laid, women connect freely and intentionally. It’s not about collecting contacts—it’s about getting to know who could truly be a collaboration partner, client, or mentor.

By the end, most attendees walk away with something tangible, something inspiring, and someone

they genuinely want to keep talking to.

Community With Purpose

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Burr Ridge: Led by Delaine Blazek, founder of Solis Coaching & Consulting and a strategic sales coach for female entrepreneurs ready to scale with clarity and confidence.

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Schaumburg: Led by Julyn Panicola, a passionate community-builder who fosters deep connection and shared growth among ambitious women.

Let’s Do Lunch is built on the belief that women thrive in connection and community. That belief is baked into everything we do. It’s why you won’t find cliques here. Why our topics go deeper than surface-level advice. Why every woman is treated like she has something powerful to offer (because she does). “This is more than a networking group—it’s a movement,” says Blazek. “We’re here to redefine success for women in business: bold, connected, and purposedriven. Through real relationships, generous collaboration, and meaningful conversations, we turn lunch into legacy.”

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Lockport: Led by Tracy Vitalo, known for cultivating authentic spaces where leadership meets vulnerability—and powerful alliances are formed.

While each location has its own energy, all gatherings stay aligned with the core Let’s Do Lunch mission: to create space for women to connect deeply, grow professionally, and support one another generously. Under the stewardship of Solis Coaching & Consulting, the group is expanding with vision and intention—bringing its unique style of relational networking to more women, more cities, and more tables.

Who It’s For (Hint: Probably You) Let’s Do Lunch is designed specifically for female entrepreneurs and corporate leaders—women who are scaling businesses, leading teams, and navigating big goals. Whether you’re a solo founder building from scratch or a senior leader in a corporate role, Let’s Do Lunch offers you what most meetings don’t: a space to prioritize not just your work, but yourself—and the relationships that will help you thrive. Here, you’ll find: •

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Women who get it—and who are showing up with purpose

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Conversations that are real, not rehearsed

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Actionable insights, not generic advice

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Space to be seen, heard, and supported

You’ll also find a community that encourages you to dream bigger, build smarter, and show up boldly—without having to do it all alone.

A Place Where Lunch Turns Into Legacy The vision is clear: “We envision a world where women in business thrive boldly and unapologetically. Let’s 9

Do Lunch is your opportunity to enter a community that values purpose, connection, and impact. This is where simple introductions turn into powerful collaborations. Where everyday conversations spark innovation. We don’t just talk about success—we build it, together.” That’s what makes Let’s Do Lunch different. It’s not a one-time event. It’s an ongoing invitation—to invest in yourself, your business, and your community. Because here’s the truth: the right conversation, over the right lunch, really can change everything.

Ready to Pull Up a Chair? If you’re looking for a networking group where you can stop pretending, start collaborating, and leave every event feeling more energized than when you walked in—Let’s Do Lunch is for you. There’s a seat waiting for you at the table. Come hungry for connection. Leave full of ideas, inspiration, and aligned opportunities. Reserve your seat now at one of our three Chicagoland locations at soliscoaches.com. Because this is more than networking—it’s how women rise. Photography provided by Erin Stefanik at Erin Stefanik photography. With over 14 years of professional experience, she specializes in brand imagery. Her “special sauce” is capturing the essence and personality of people and the brand they portray, beyond the frame. For more information visit: www. erinstefanikphotography.com.

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The Arechiga Group: A Sophisticated Evolution of Mexican Dining in America

but to connect, celebrate, and experience.

From a Single Counter to a Multi-Brand Portfolio The Arechiga journey began with Salsa Verde, a fast-casual concept that opened in Illinois and laid the foundation for what would become a growing family enterprise. It was truly a family affair. Carlos Arechiga’s father started the restaurant, his mother ran the kitchen, and Carlos, along with his three brothers and cousin, worked the front of house. That hands-on beginning remains central to the ethos that drives the group today: pride in heritage, respect for quality, and commitment to hospitality. Today, the Arechiga Group oversees more than a dozen restaurant locations under multiple brand names, each offering a unique take on Mexican cuisine:

Illinois Locations:

n the ever-competitive world of hospitality, where food trends come and go, the Arechiga Group stands as a powerful example of what happens when cultural authenticity meets modern sophistication. For over 20 years, this family-led restaurant group has grown from a single fast-casual concept into a multi-state operation known for delivering dynamic and elevated Sophisticated Sales

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Hacienda Real – Geneva and Yorkville, with a third opening soon in Vernon Hills

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El Jefe Leña y Mar – Aurora

experiences centered around the flavors of Mexico.

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Salsa Verde – Carpentersville, St. Charles, Yorkville

With roots in Guadalajara and deep ties to Chicagoland and Indiana, the Arechiga Group has built something much larger than a business. They’ve created a movement where form meets function, where tradition meets innovation, and where people gather not just to eat,

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Tia Carmen Tacos & Tequila – Geneva

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Revolución Tequila & Mezcal Bar – Geneva

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Lola’s Handcrafted Churros – Lisle

Bringing Guadalajara to the Midwest What distinguishes the Arechiga Group is their thoughtful approach to environment, design, and experience. Carlos Arechiga pays special attention to sensory details such as natural textures, lush greenery, and warm lighting to create spaces that feel intentional and welcoming. While every restaurant serves distinct menu offerings, the aesthetic thread that runs through them carries a tropical signature that connects back to the spirit of Guadalajara.

Indiana Locations: •

Salsa Verde – Indianapolis

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Verde Flavors of Mexico – Carmel, Fishers, Zionsville, Indianapolis, with a fifth coming to Greenwood

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Casa Santa – McCordsville

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QuesaTacos – Carmel

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Piedra Mexican Steakhouse – Coming to downtown Indianapolis in summer 2025

This strategic expansion reflects the group’s ability to serve a wide range of diners, from families grabbing a quick bite to guests looking for a more elevated experience. Rather than duplicating a single concept, the Arechiga Group builds variety into its portfolio, allowing each restaurant to stand on its own while contributing to a shared mission of honoring the depth and diversity of Mexican cuisine.

This design philosophy helps create a continuum of experience. Guests might visit a fast-casual Salsa Verde for a quick, flavorful meal one day and then return on the weekend for a more immersive and lively dinner at El Jefe. It’s not just about food, but about building lasting moments around dining experiences. Music, movement, and culture are also integrated into the restaurant

group’s approach. Some locations host live performances or themed events, offering a lively backdrop that enhances the dining experience. But nothing feels forced or gimmicky. For Carlos and his team, it’s about honoring the cultural rhythms that naturally accompany great Mexican food.

Form, Function, and the Future While the Arechiga Group has already established a strong regional footprint, Carlos is constantly thinking about what’s next. One concept in the works is a lounge-style environment that can shift seamlessly from day to night. It will combine entertainment, flexible event space, and high-end service with the same attention to culinary detail the group is known for. Carlos’s goal is to give people places where they can both connect and unplug. Where sophistication doesn’t mean stiffness, and where community, culture, and cuisine intersect. Sophisticated Sales

designing concepts that fit not only the market, but the neighborhood and community they’re entering. Entrepreneurship, especially in the restaurant world, is never linear. It requires risk, resilience, and a vision that extends beyond the plate. Carlos has shown that when you stay rooted in your values and open to smart, thoughtful innovation, you can build something both beautiful and lasting.

A Model Worth Watching For those in the sales, business, or hospitality worlds, the Arechiga Group offers a compelling model: start with something real, build with care, and never lose sight of what your audience actually wants. People don’t just want to eat. They want to feel something. And when a restaurant can deliver both flavor and feeling, it becomes more than a business. It becomes a destination. Carlos Arechiga isn’t chasing trends. He’s building experiences that invite people to slow down, savor, and celebrate. Whether it’s a churro in Lisle, tacos in Yorkville, or a tequilal flight in Geneva, the common denominator is simple: heart. That ability to balance comfort with ambition has helped Carlos lead the company through multiple phases of growth without compromising the heart of what makes the group special. He has studied what works across divergent industries and adapts strategies that elevate the guest experience without losing the personal touch.

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Intuition Meets Discipline One of the most powerful traits Carlos brings to the table is his ability to balance instinct with operational discipline. He believes in trusting your gut, but only after doing your homework. That mindset has allowed the Arechiga Group to scale responsibly, choosing locations carefully and

And in today’s world, heart is the most sophisticated ingredient of all.

From Rock Bottom to Sea Moss Success: How Melanie Roberson Turned Struggle into a Six-Figure Wellness Brand

hen Melanie Roberson launched Euphoric Moss, she wasn’t aiming for a trendy startup or a viral wellness product. She was fighting for her health—and ultimately, her life. Today, the founder of this fast-growing sea moss company is on track to hit $500,000 in revenue for 2025, with products sold online and in two Chicago retail locations. But her rise wasn’t smooth or linear. It was paved with financial hits, failed businesses, and the kind of personal breakdown that forces a person to choose: settle for surviving or fight to thrive. Melanie chose to fight. Before sea moss became her calling, Melanie cycled through a string of business ventures that didn’t take off. “I always knew I wanted to work for myself, but I

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couldn’t find the right thing,” she’s said in interviews. From beauty products to online shops, she poured herself into ideas with passion and drive—only to watch them falter. Each failure came with disappointment, but also an undeniable whisper that she was meant for more. That whisper grew louder when her health began to decline. Years of fatigue, skin issues, and hormonal imbalances were taking a toll. She visited doctors and tried quick fixes, but nothing worked long-term. It wasn’t until a late-night rabbit hole of holistic health research led her to sea moss that things started to shift. “I didn’t know what to

expect,” she’s said. “But within days of taking it consistently, my energy came back, my skin cleared, and I felt like myself again—for the first time in years.” Sea moss, a mineral-rich seaweed with deep roots in Caribbean and Irish wellness traditions, became her secret weapon. Melanie began crafting her own blends in her kitchen, using wildcrafted sea moss and experimenting with different fruit infusions. When friends and family noticed the changes in her and asked what she was doing, she started sharing jars—and the response was instant. People loved it. They felt the difference. And they wanted more.

Could she really make this work? Was anyone really going to take a sea moss business seriously?

With just $300, Melanie made her first batch under the name Euphoric Moss, a nod to how she felt when her health returned. “It wasn’t just about sea moss,” she explains. “It was about giving people hope that they could feel good again, too.” She knew that if she could help others avoid the same pain she went through, the business would take on a deeper purpose. But building a brand from scratch isn’t easy—especially when it’s your last shot. Melanie bootstrapped everything. No investors. No team. No safety net. She made deliveries

herself, stayed up late perfecting her recipes, and spent countless hours designing her labels, updating her website, and answering customer questions. During those early days, she was juggling orders in one hand and doubt in the other.

Then came the turning point: a $5,000 sales weekend during a local pop-up event. She sold out, collected dozens of emails, and walked away with the validation she’d been craving. From that moment, Melanie went all in. She secured partnerships with Back to Nature and Gemz & Boardz—two Chicago stores that now carry her products—and invested in high-quality packaging and consistent branding that reflected the integrity of her product. Today, Euphoric Moss is a goto brand for customers seeking

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premium, naturally-sourced sea moss that’s both delicious and effective. Flavors like Pineapple Mango, Dragonfruit, and Elderberry are handcrafted in small batches, with no preservatives, artificial ingredients, or shortcuts. Melanie sources her sea moss directly from the ocean and never boils it, a step she says is critical to maintaining its 92+ trace minerals. But her growth isn’t just about great products. It’s about authenticity. Melanie built Euphoric Moss on honesty and intention. She uses social media to educate customers on sea moss benefits, digestive health, and holistic wellness. Her transparency—about her process, Sophisticated Sales

her ingredients, and her journey— is what keeps customers coming back. “I’m not trying to be the biggest,” she often says. “I want to be the most trusted.” The trust is paying off. With $380,000 in revenue last year and projections to cross the half-million-dollar mark in 2025, Melanie is scaling smartly. She’s planning for a new commercial kitchen, training staff to handle growing orders, and preparing to expand into additional retail stores and online marketplaces. But perhaps most impressive is the sense of purpose behind it all. Melanie is passionate about

showing other women—especially those who’ve failed, felt lost, or questioned their worth—that it’s never too late to start again. “I spent years thinking I wasn’t enough because nothing worked,” she reflects. “But all those ‘no’s’ were just leading me to the ‘yes’ that mattered.” That “yes” is Euphoric Moss: a wellness brand rooted in struggle, resilience, and the radical belief that healing is possible. Melanie Roberson didn’t just build a business—she built a bridge for others to walk across. And as the orders keep rolling in and the impact continues to grow, one thing is clear: she’s only just begun. 19

Top 5 Chicagoland Real Estate Leaders to Watch in 2025

n a competitive, ever-evolving real estate landscape, it takes more than sales volume to stand out. True leadership is measured by vision, consistency, client service, and the ability to adapt in the face of change. The following five individuals are redefining what it means to be successful in real estate, not just through impressive numbers, but through innovation, mentorship, and community connection. These are the Top 5 Real Estate Leaders to Watch in 2025.

#1. Anthony Brummel With over 13 years of experience in the real estate industry, Anthony Brummel has built a multifaceted career that spans commercial properties, residential transactions, property management, and business brokering. His wide-ranging expertise allows him to deliver tailored solutions across various sectors of the real estate market, ensuring clients receive comprehensive support and exceptional outcomes. Anthony leads a high-performing team of 35 professionals across three oﬃces located in Illinois and Florida. Under his guidance, the team has established a strong reputation for delivering results, operating with professionalism, and navigating complex transactions with confidence. His leadership style emphasizes accountability, collaboration, and continuous improvement, which has positioned his firm as a standout in a highly competitive marketplace. Clients value Anthony’s ability to manage large-scale real estate projects with precision while maintaining a commitment to client satisfaction. He takes pride in providing an elevated experience to every client interaction—whether assisting with the purchase of a commercial building, facilitating a residential sale, or managing a portfolio of rental properties. In addition to his day-to-day responsibilities, Anthony is actively involved in expanding his business footprint. He is focused on leveraging market insights, optimizing operational eﬃciency, and growing his reach across state lines. His adaptability and forward-thinking strategies make him a respected leader and a driving force in the industry’s continued evolution. As real estate continues to shift in response to technology and market trends, Anthony remains committed to staying ahead of the curve, delivering excellence, and helping clients achieve their goals with confidence. In 2025, his work will continue to reflect a balance of deep industry knowledge, strategic thinking, and a results-driven mindset that makes him one of Chicagoland’s top real estate leaders to watch.

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#2. Danielle Dowell Danielle Dowell and The DoWell Group, a team of expert agents at Berkshire Hathaway HomeServices Chicago, closed $100 million in sales in 2024, an incredible measure by any standard. Her career team sales exceed $800,000,000, due in large part to an impressive foundation in new construction, development, and luxury residential real estate. The DoWell Group is positioned as a trusted resource for buyers, sellers, renters, and developers alike. With a client-first approach and a deep understanding of the market, Danielle leads a team known for delivering smooth, effective transactions from contract to closing. The DoWell Group is also a part of a powerful global referral network, allowing Danielle to assist clients with real estate needs in virtually any city, state, or country. This expansive reach, combined with localized expertise in both city and suburban markets, enables her team to serve a diverse range of clients with confidence and precision. In her spare time, Danielle is a passionate advocate for investing and building. Her portfolio spans real estate, venture capital, and any opportunities that spark her curiosity and align with her vision. She embraces fitness and basketball, prioritizing a strong body and mind as the foundation for her growth. And when the moment calls, Danielle loves to hit the dance floor, letting her joy of movement shine through. Heading into 2025, Danielle continues to evolve her business, explore new investment opportunities, and support others in their own real estate journeys. Her consistent performance, entrepreneurial drive, and dedication to excellence make her one of the most influential and forward-thinking leaders in the industry today. 22

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#3. Ashley York Ashley York is the Designated Managing Broker and Owner of Realtopia Real Estate, a thriving independent brokerage based in Lockport, Illinois with over 70 agents. With a background in finance and tech from DePaul University, Ashley blends deep real estate knowledge with innovation, leveraging AI to streamline operations and elevate the agent experience. Since launching Realtopia, Ashley has grown the company from the ground up, cultivating a collaborative culture where agents support one another like family. “Coming from a large corporate brand, I set out to build a space where people felt empowered and supported,” she says. A real estate professional since 2009, Ashley led her brokerage through the complexities of COVID and continues to guide her agents through industry shifts with training, transparency and loads of motivation. She’s known for her passion for branding, ethics and helping others grow and often mentors agents, sharing her marketing strategies and tech expertise openly. Mom of three (plus a lovable lab pup), Ashley is a faith-driven leader and foodie who enjoys quality time with her husband, children and friends. Her guiding principle? “Always do the right thing — even when it’s not the easy thing.” With big plans for scaling and new tech rollouts in 2025, Ashley’s just getting started.

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#4. Stephanie Staneart Stephanie Staneart is a second-generation Chicagoland realtor and the driving force behind the “Selling Suburbs With Steph” brand. Her focus? Helping clients find the perfect home and the perfect neighborhood across Chicago’s thriving suburbs. With a background as a registered nurse, Stephanie brings a rare blend of professionalism, empathy, and calm to the home-buying and selling process. Stephanie creates standout client experiences through a combination of market expertise and creative content. Her weekly email newsletter, “Suburban Spotlight,” keeps buyers and sellers in the loop with homeowner tips, local events, and market insights. It has become a trusted resource for suburban living and has positioned Stephanie as both a connector and educator. Social media is another avenue where she shines. Her posts go beyond listings to demystify the real estate process through helpful tips, engaging videos, and relatable content that connects with a broad audience. Whether it’s a first-time homebuyer or a seasoned investor, Stephanie ensures her clients feel confident every step of the way. When she’s not busy helping clients, you’ll find Stephanie fully immersed in her own suburban life. Whether she’s teeing off with her Ladies Golf League, cheering for her son at basketball games, or volunteering with the PTA, she’s a pro at balancing work and fun. Stephanie cherishes her home life, filled with love, a wonderful husband she met on Bumble, two incredible kids, and a French Bulldog who adds an extra dose of chaos to their daily adventures. It’s this beautiful mix of family and community that is a constant source of inspiration for her.

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#5. Steven Glick With over 30 years of experience in the Chicago real estate market, Steven Glick is a seasoned professional with a reputation for excellence. His work spans residential transactions, investment properties, and development deals, where his negotiation skills and construction expertise come into play. Clients trust him for his strategic insights and calm, results-driven approach. Steven combines traditional relationship-building with modern tools to deliver maximum value. As an AI-certified agent, he leverages advanced technology to enhance property exposure, streamline communication, and tailor marketing strategies to each client’s needs. His attention to detail and ability to see potential, beyond the staged photos, helps clients make smart, informed decisions. His background includes leadership training, negotiation courses, and even improv classes at Chicago’s Second City—skills that serve him well in navigating the many nuances of real estate deals. Steven also has experience building and marketing residential properties, offering clients a well-rounded perspective that goes far beyond surface-level sales. Living in River North, Steven is deeply connected to Chicago’s diverse neighborhoods and real estate trends. In 2025, he continues to provide thoughtful, strategic service to buyers, sellers, and developers, solidifying his place as a trusted expert in a dynamic market. These ﬁve leaders represent the best of what Chicagoland real estate has to oﬀer. They’re not just keeping up; they’re shaping what’s next. With dedication to excellence, innovation, and service, they’re making bold moves in 2025, and we’ll be watching every step of the way. What sets them apart isn’t just their impressive track records but their ability to lead with purpose, adapt in real time, and bring a human touch to an industry that’s constantly in motion. As the market evolves, these professionals are proving that sustainable success comes from clarity of vision, consistency of effort, and a commitment to serving others well. Whether you’re buying, selling, investing, or building your real estate career, these are the leaders you’ll want to watch and learn from in the year ahead.

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Powerful Lessons

from Caroline Somers on Reinvention, Legacy, and Creating What Lasts

aroline Somers has done what many women dream of—built a multimillion-dollar brand, collaborated with icons, and raised a family while mastering her own lane. But it’s her newest project—a cookbook called Served—that delivers her most personal, creative expression yet.

Far more than a recipe collection, Served is a masterclass in timing, intuition, and craftsmanship. Caroline’s decadeslong journey in entrepreneurship, health, and storytelling comes to life on every page, inviting Sophisticated Sales

readers not just to cook, but to remember who they are. For women entrepreneurs, there’s gold here. Served isn’t just about food—it’s about serving up the fullness of your gifts when you’re truly ready. Here are 7 lessons from Caroline’s journey every woman in business should take to heart:

1. It’s Never Too Late to Create Something That’s Yours Caroline spent years shaping a legacy brand alongside her iconic mother-in-law Suzanne Somers. She contributed to

her bestsellers, developed health products, and grew a company that empowered millions.. But her cookbook Served? That’s fully hers. A project decades in the making, released when the timing was right—not when the world expected it. The lesson? You don’t have to rush your ideas to stay relevant. Your best work may be what you create after the noise dies down and your voice comes through the clearest.

2. Don’t Just Build Products—Craft Experiences Caroline didn’t just write a cookbook. She curated an experience—one that honors her 27

Italian-American roots, personal health philosophy, and the everyday joy of sharing food.

3. Your Past Is Not a Detour—It’s Preparation

Every recipe was tested to ensure the reader could succeed. That’s the difference between putting out content and delivering real value.

Caroline learned to cook after her mother passed away when she was just 14. She recreated family dishes from memory—starting a lifelong journey of connecting through food.

The takeaway? Build what you’d want to receive. Whether it’s a course, a product, or a book— ask yourself, Would I feel proud paying for this? Would I feel seen? Supported? Delighted? If not, keep building.

Later, she poured that talent into raising a family, supporting a business, and creating bestselling wellness content. Now, with Served, it’s all come full circle. Sophisticated Sales

The message? Stop discrediting the “messy middle” of your journey. It’s not holding you back. It’s forming your foundation. Every chapter matters—even the ones no one sees.

4. Reinvention Isn’t a Crisis—It’s a Skill Caroline has navigated massive life transitions with grace. From behind-the-scenes operator to creative lead. From supporter to solo visionary.

5. Your Legacy Is Built in the Now

She’s still building. Still innovating. Still choosing to serve her audience in new, meaningful ways.

Caroline often talks about “the art of remembering”—a nod to how food connects us to the past. But she’s also crystal clear about something else: what we create now is what becomes memory, tradition, and impact later.

The invitation? Start where you are. You don’t need the full blueprint to begin building your legacy. You just need to show up with integrity and let your work reflect what matters to you.

She didn’t start over—she evolved. And that’s the truth most entrepreneurs forget: Pivoting doesn’t mean you failed. It means you’re paying attention. Reinvention is part of staying in the game. Not every version of your business (or your life) will make the final cut—and that’s okay.

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6. Sustainability Matters More Than Perfection Caroline’s recipes aren’t complicated for the sake of being impressive. They’re nourishing, beautiful, and—most importantly—doable. They were designed for real women, real kitchens, real lives. And that same energy should be applied to business. Are you creating offers, routines, or goals that actually fit your life—or are you performing perfection for the algorithm? Here’s what works longterm: Simplicity. Sustainability. Substance.

That’s the difference between burnout and brilliance.

7. Release When It’s Ready, Not When You’re Pressured Perhaps the most powerful takeaway from Served is this: not everything has to be fast to be successful. Caroline waited until this cookbook was fully formed—emotionally, spiritually, creatively—before she released it. And because of that, it resonates. It doesn’t try too hard. It lands. Ask yourself this: Are you launching because you’re

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inspired—or because you’re impatient? Are you releasing something you’re proud of—or something that just checks a box? Because timing isn’t about urgency— it’s about alignment. Caroline Somers’ Served is a love letter to food, family, and the power of a woman’s creative timing. But it’s also a masterclass in legacy leadership—how to build something with soul, longevity, and impact. As women, we’re constantly being told to hurry, scale, do more, and be everything. But Caroline’s journey reminds us: the real power is in doing the right things, at the right time, for the right reasons. So if you’re holding an idea close to your chest, unsure when to release it—trust yourself. Let it rise. And when it’s ready, serve it with the fullness of who you are. Because you don’t have to be everywhere to be remembered. You just have to be real.

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7 Reasons Why

Immersive Retreats Are the New Normal By: Delaine Blazek

n the relentless pursuit of success, many female entrepreneurs find themselves trapped in a cycle of constant “doing”. We juggle responsibilities as CEOs, marketers, strategists, partners, mothers, and friends—often at the expense of the one resource that fuels all of it: Ourselves! We’re so busy moving forward, checking boxes, building momentum, that we rarely stop to ask—Is this aligned with the life I want? As a business coach and someone who’s supported countless women in scaling their businesses, I’ve seen a pattern: the women who grow the most sustainably are not the ones who hustle harder. They’re the ones who step away to reflect, realign, and recalibrate.

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That’s why immersive retreats are no longer a luxury. They’re a necessity and the new normal. Here are 7 reasons why:

1. Retreats Provide the Clarity You’ve Been Searching For If you’ve ever felt like you’re spinning your wheels—working harder but not gaining traction— you’re not alone. That “stuck” feeling is often a sign that it’s time to zoom out. Clarity doesn’t come from more doing. It comes from creating space. When you attend a retreat, you step away from your inbox, your calendar, and your routines. You give yourself permission to breathe.

In that space, things become clear. You start to see patterns in your business and life that you couldn’t spot before. You hear the quiet whispers of your intuition. And most importantly, you reconnect with the purpose that started all of this in the first place.

2. Community Changes Everything It’s one thing to work on your business alone. It’s another to do it in a room full of women who get it. There is nothing quite like the energy of being surrounded by high-vibe, purpose-driven women who are all playing big. The connections you make at a retreat aren’t just professional—they’re soulful.

because of the silent beliefs running the show behind the scenes. Imposter syndrome. Perfectionism. The fear of being “too much” or “too little”. Retreats create a safe, sacred container where those stories can finally be brought to the surface and released. You begin to realize: you’re not broken. You’re just carrying outdated beliefs that no longer serve the woman you’re becoming. And once you let them go, it’s like the floodgates open. Confidence rises. Creativity returns. And new results follow.

5. Your Energy Is the Most Valuable Asset You Have When you witness others sharing vulnerably, owning their power, and daring to dream bigger, something shifts in you. You realize you’re not alone. And you start to imagine new possibilities for yourself. This kind of proximity expands what you believe is possible. And that’s where growth begins.

3. Strategy Meets Embodiment It’s easy to collect business advice. You can scroll social media, binge podcasts, sign up for webinars— but information alone isn’t what moves the needle. At a well-designed retreat, it’s not just about learning new strategies. 36

It’s about integrating them. You’re guided through handson workshops that make the abstract actionable. You get expert feedback in real time. You leave with decisions made, next steps clarified, and leave with a tangible plan you feel excited about. Most importantly, you embody the mindset and energy needed to execute that plan with confidence.

4. Mindset Breakthroughs Happen in Immersive Spaces Let’s talk about the inner work. Most of us don’t struggle because we’re not smart enough or strategic enough. We struggle

As women, we’re often praised for how much we can carry. But the truth is, your business will only grow to the extent that you are nourished. Burnout doesn’t come from doing too much—it comes from doing too much of what isn’t aligned. When you retreat, you rest. You reconnect with your body. You eat food that fuels you. You wake up to scenic views instead of meeting notifications. You remember what it feels like to feel good, and free. And from that place, your creativity can flow again. You become magnetic. You attract new ideas, clients, and opportunities— not because you’re chasing, but because you’re aligned.

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6. Decisions Come Easier in Aligned Environments

in half and allows you to return home with momentum already in motion.

Let’s be honest—indecision is exhausting.

7. You Return as a Different Woman

How many times have you delayed launching something, adjusting your pricing, or investing in support because you weren’t sure it was the right move? At a retreat, the noise falls away. You’re not toggling between tabs or reacting to every ping. Instead, you’re guided to make aligned decisions with clarity. There’s something powerful about giving yourself focused time to just decide. It cuts the overwhelm Sophisticated Sales

Here’s what I know: The woman who walks into a retreat is not the same woman who walks out. She’s bolder. Clearer. More grounded in her truth. She knows what she wants. She’s unapologetic about it. And she has the tools to go get it—without sacrificing her peace. That shift doesn’t just benefit your business. It impacts how you

show up in your relationships, your home, your leadership. And it ripples out to your clients and community in ways you can’t fully measure.

Give Yourself Permission to Step Away If you’ve been feeling the nudge to take a break, to get clear, to reconnect with your vision—I want you to know that’s not a distraction. That’s wisdom.You have not been noble, but a acting as a result of survival. And, it’s not sustainable. You don’t need to earn a retreat. You don’t need to wait for the “right time.” 37

This is the right time. Because your growth, your alignment, your well-being—they matter. Whether it’s my retreat or another one that speaks to you, make immersive experiences a non-negotiable part of your business journey. You don’t have to do this alone. And when you give yourself the space to reset, you’ll be amazed at what becomes possible.

Want to experience this shift for yourself? If you’re ready to pause, reflect, and realign with your highest vision, consider joining me for the Bold Business Breakthrough Retreat this June. Set in the breathtaking Colorado mountains, this intimate, hightouch experience is designed for women who are ready to scale their business with more clarity, confidence, and ease. We’ll work on your brand, your sales strategy, and your mindset—all while creating space for deep rest and connection. You can learn more and explore if it’s right for you at ww.soliscoaches.com/ pinkretreat. You deserve to step into your next level with purpose—and we’ll do it, together.

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The Power of a Wingman: From the Hudson to AI Strategy

ver the past four years, I’ve frequently written and spoken about the concept of a “wingman” and its significance.

On August 6, 2021, I experienced firsthand the importance of having a wingman when I participated in my first NYC Seal Swim, crossing 3.1 miles from Liberty State Park, NJ, to NYC. Embracing that uncertainty, having not swum in over 40 years, diving into one of the roughest and most polluted bodies of water in the U.S.—the same river I swam in to save my life on January 15, 2009—was an intimidating challenge.

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Thankfully, Suzanne, a US Navy Captain, was by my side. She stayed with me throughout the swim and the walk to the 9/11 Memorial, embodying the true meaning of being a wingman. Since then, we’ve addressed each other as “Wingman.” Fast forward to 2025, one of the most discussed topics among companies is integrating AI into their business operations, particularly in sales. I spent 37 years in sales and initially resisted adopting AI, instead relying on my proven “Real AI” strategy, which encompasses my “Access to Influence

Strategy.” However, during a pivotal 14-month sales pursuit, I immersed myself in AI tools, quickly learning how to integrate them into my sales process. I realized that AI would never fully replace the human expertise my clients needed. AI couldn’t interpret the nuances of our conversations, break significant news from my company, or provide the distinctions my clients required to make informed decisions. Instead, AI became a valuable wingman to my “A to I” strategy. It assisted in uncovering market trends, educating clients, and 41

Humanity will always win over Bureaucracy.Embrace uncertainty by aligning with artificial intelligence. 42

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optimizing resources, but four essential traits remain beyond AI’s capabilities: 1. Desire: When challenges arise, it’s up to people, leaders, teams, and project managers to rally and push through obstacles. AI cannot inspire or drive determination. 2. Core Mission: While AI can assist with strategy development, executing the mission requires human accountability, adherence to protocols, and shared values that foster a cohesive culture. 3. Outcomes: AI helps define objectives, but it’s the people on the team who deliver results and fulfill the project’s goals. 4. Talent: Adapting to new technologies like AI requires Sophisticated Sales

human willingness to learn, improve, and align their skills with emerging trends. AI complements, but cannot replace, the authentic interactions that build team cohesion. During that 14-month pursuit, I leveraged AI to educate stakeholders, streamline implementation, and optimize processes while ensuring my team. I maintained the personal connections and leadership necessary to meet our client’s core mission. Ultimately, it’s about having “the right people in the right seats on the plane”—those who align with the mission, embrace the culture, and adapt to technology. This strategy enabled my team to achieve success and deliver

meaningful outcomes for our clients. And that is what happened during the Miracle on the Hudson. Passengers aligned with the mission of the day, ” no one dies today,” checked egos at the door, embraced teamwork, and adapted to changing conditions. Humanity will always win over Bureaucracy. Embrace uncertainty by aligning with artificial intelligence. Moments Matter. Leaders Rise. Get Clear. Get Free. Get Going.

Dave Sanderson