GRAPHIC ELEMENTS
Washington Radiology
PRIMARY
PMS | 289 C
CMYK | 98 84 46 51
RGB | 12 35 63 HEX | #0C233F
PMS | 131 C
CMYK | 0 26 80 20
RGB | 204 138 0 HEX | #CC8A00
SECONDARY
PMS | 638 C
CMYK | 75 13 18 0
RGB | 17 168 196 HEX | #11A8C4
PMS | 7689 C
CMYK | 81 40 0 0
RGB | 30 131 198 HEX | #1E83C6
PMS | 142 C
CMYK | 13 33 82 0
RGB | 222 172 77 HEX | #DEAC4D
diology Color Palette
PMS | 7545 C
CMYK | 82 64 33 14
RGB | 63 88 120
HEX | #3F5878
PMS | 645 C
CMYK | 52 29 10 0
RGB | 125 160 196 HEX | #7DA0C4
PMS | 7402 C
CMYK | 4 13 50 0
RGB | 245 215 146
HEX | #F5D792
The brand font for all external materials is Montserrat. The font for
PRIMARY TYPEFACE: MONTSERRAT
We use heavier weights in our headlines and subheads to convey a bold message.
We use regular or medium weights for our body copy - legibility is key.
We use italics for emphasis.
ALTERNATIVE TYPEFACE: CALIBRI
Business communications
Use Calibri bold for headlines or subheads.
Use regular Calibri for copy.
Use italics for emphasis.
Washington Radiology
Below are examples of the Washington Radiology logo, along with Never recreate the logo. You can find approved logos in various fo
LOGO CLEAR SPACE
In order to maintain a focus on the Washington Radiology logo and to ensure clarity and legibility, the logo must be surrounded by sufficient space. Our guidelines require that space equal to the height of the “W ” in Washington be placed on all four sides of the logo.
diology Logo Usage
with minimum logo size guidelines. ormats on the Solis Playbook.
MINIMUM LOGO SIZE
Height no less than .50”
Branding Examples
Procedure
Effectiveness
Patient
