WR Mini Brand Standards

Brand Standards WASHINGTON RADIOLOGY

GRAPHIC ELEMENTS

Washington Radio PRIMARY

PMS | 289 C

PMS | 131 C

CMYK | 98 84 46 51 RGB | 12 35 63 HEX | #0C233F

CMYK | 0 26 80 20 RGB | 204 138 0 HEX | #CC8A00

SECONDARY

PMS | 638 C

PMS | 7689 C

PMS | 142 C

CMYK | 75 13 18 0 RGB | 17 168 196 HEX | #11A8C4

CMYK | 81 40 0 0 RGB | 30 131 198 HEX | #1E83C6

CMYK | 13 33 82 0 RGB | 222 172 77 HEX | #DEAC4D

ology Color Palette

PMS | 7545 C

PMS | 645 C

PMS | 7402 C

CMYK | 82 64 33 14 RGB | 63 88 120 HEX | #3F5878

CMYK | 52 29 10 0 RGB | 125 160 196 HEX | #7DA0C4

CMYK | 4 13 50 0 RGB | 245 215 146 HEX | #F5D792

GRAPHIC ELEMENTS

Typography

The brand font for all external materials is Montserrat. The font for i

PRIMARY TYPEFACE: MONTSERRAT

We use heavier weights in our headlines and subheads to convey a bold message.

We use regular or medium weights for our body copy - legibility is key.

We use italics for emphasis.

internal business communications is Calibri.

ALTERNATIVE TYPEFACE: CALIBRI Business communications

Use Calibri bold for headlines or subheads.

Use regular Calibri for copy.

Use italics for emphasis.

GRAPHIC VOCABULARY

Washington Radio

Below are examples of the Washington Radiology logo, along with Never recreate the logo. You can find approved logos in various fo

LOGO CLEAR SPACE

In order to maintain a focus on the Washington Radiology logo and to ensure clarity and legibility, the logo must be surrounded by sufficient space. Our guidelines require that space equal to the height of the “W” in Washington be placed on all four sides of the logo.

ology Logo Usage

h minimum logo size guidelines. ormats on the Solis Playbook.

MINIMUM LOGO SIZE

Height no less than .50”

Branding Examples

Referrer Education Flyer

Patient Em

s

Breast MRI SUPPLEMENTAL SCREENING FOR YOUR PEACE OF MIND

A

STATE-OF-THE-ART SCREENING FOR THE EARLY DETECTION OF BREAST CANCER

+15.5

RA VE G

Procedure

Patient Profile

State-of-the-art MRI exam shown to be very effective in detecting invasive breast cancer

Women who are at high risk for breast cancer and women of average risk who have dense breasts, and want the peace of mind that a supplemental study can provide

Effectiveness

Your Breast Health Regimen

Breast MRI is most effective in conjunction with annual 3D mammography. Even in women of average risk with dense breasts, Breast MRI detects an additional 15.5 to 25.7 breast cancers in 1,000 women, on top of those already detected with 3D screening mammography.

When combined with an annual screening 3D mammogram, a Breast MRI offers you a comprehensive approach to breast cancer screening

E

mail

Breast Imaging Technology News

We offer Breast MRI at the following centers: 4445 Willard Avenue, Suite 200, Chevy Chase, MD 20815 | 301-654-4242 3022 Williams Drive, Suite 104, Fairfax, VA 22031 | 703-698-8800 12505 Park Potomac Avenue, Suite 120, Potomac, MD 20854 | 202-223-9722 1145 19th St. NW, Suite 200, Washington, DC 20036 | 240-223-4700

Scan for FAQs

Advancing medical imaging care for more than 75 years.

Please call the center directly to schedule | Physician’s order required

In-Center MRI Poster