The Bailey Team | Little Black Book

THE LITTLE BLACK BOOK Listing & Marketing Presentation

Presented by STEVE BAILEY BROKER/OWNER & MANAGING PARTNER

More of the Same is Never an Option

+ CONTENTS

01 MORE OF THE SAME IS NEVER AN OPTION

02 BROKER PROFILE

03 TEAM PROFILE

04 T H E P O W E R O F T H E A G E N CY

05 OUR UNIQUE APPROACH

06 OUR MARKETING

07 PUBLIC RELATIONS

08 O U R T E C H N O LO GY

+ 01

Welcome to the Family The Bailey Team at the Agency is a full-service real estate group pairing boutique local services with the vast resources of an entire global team. Each of our associates is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.

+ 02

Broker Profile

Steve Bailey BROKER/OWNER & MANAGING PARTNER @SoldByBailey steve@soldbybailey.com

Prior to joining The Agency, Steve earned numerous awards for sales achievement and career excellence during his tenure at another brand. A skilled communicator and world-aware market expert, Steve has a degree in Business from Wilfrid Laurier University.

Though Steve has a broad-reaching knowledge of the local real estate landscape and can serve a range of clients, he is particularly passionate about luxury real estate and guiding clients through the sale of their homes.

Steve Bailey, Broker and Managing Partner of The Agency’s Waterloo Region, Brantford, Oakville, Muskoka, Toronto West, York Region, Halifax & Niagara offices - is a seasoned real estate professional who has achieved more than $1.6 billion in sales over his twodecade long career. Steve’s diligence, forthrightness and authenticity have made him an in-demand real estate advisor for clients throughout Waterloo Region and beyond.

“Sales and service have always come naturally to me,” says Steve. “I treat people the way I would want to be treated and I always give them my honest opinion—even if it isn’t what they want to hear. I believe working with someone to sell their home is an honour and I truly see it as a partnership. I focus on guiding them through the process, managing their expectations and being there for them day or night.”

Steve and his team have volunteered with Habitat for Humanity and he is intent on becoming involved with The Heart and Stroke Foundation of Canada. In his free time, he enjoys golfing and spending time with his family.

Career Highlights

$1.6 Billion OVER

SOLD

3 All-Time Sales Records REPRESENTING BUYERS AND SELLERS

OVER

2,000 Homes SOLD

RECIPIENT OF

The Agency Chairman’s Club Award WHICH REPRESENTS THE TOP 5% OF THE WHOLE COMPANY

Notable Sales Address

Neighbourhood

Sale Price

341 Mountsberg Road 5802 Wellington Road 86 24 Lakeside Drive 2172 Hidden Valley Crescent 239 Green Street 74 St Charles Street West 359 Old Stone Road 300 Joseph Schoerg Crescent 506 Hilltop Lane 27 Bridge Street 41 Deer Ridge Crescent 6435 Crowsfoot Road 94 Eaglecrest Street 62 Regina Street North 487 Park Road North 451 Maltby Road East 6833 Gore Road 552 Paradise Crescent 93 John Bricker Road 912 Fall Harvest Court 95 Hume Road 290 Terrace Wood Crescent 12 Darren Crescent 42 Eaglecrest Street 7 Taylor Court 20 Meadow Heights Drive 1214 Highway 8 91 Meadowpark Place 68 East Harris Road 91 Meadowpark Place 490 Deer Ridge Drive 73 David Street 297 Deer Ridge Drive 1811 Sawmill Road 1821 Clyde Road 64 Hillcrest Drive 936296 Blenheim Road 1313 Clyde Road 258 Edgewater Crescent #13 565 Kiwanis Park Drive 908 Fall Harvest Court 80 Cedarbrook Court

Flamborough Ariss Puslinch Kitchener Burlington Woolwich Waterloo Kitchener Brant Brantford Kitchener Woolwich Kitchener Waterloo Oshawa Puslinch Puslinch Waterloo Preston Kitchener Puslinch Kitchener Hespeler Waterloo North Dumfries Woolwich Flamborough Wilmot Brant Wilmot Kitchener Hespeler Kitchener Woolwich Cambridge Stratford Bright Cambridge Kitchener Kitchener Kitchener Cambridge

$4,850,000 $3,900,000 $3,750,000 $3,450,000 $3,325,000 $3,300,000 $3,250,088 $3,150,000 $3,000,000 $2,950,000 $2,900,000 $2,775,000 $2,715,000 $2,690,000 $2,550,000 $2,425,000 $2,410,000 $2,200,000 $2,100,000 $2,082,500 $2,050,000 $2,000,000 $1,980,000 $1,875,000 $1,875,000 $1,850,000 $1,840,000 $1,800,000 $1,800,000 $1,800,000 $1,775,000 $1,775,000 $1,730,000 $1,730,000 $1,700,000 $1,700,000 $1,700,000 $1,675,000 $1,650,000 $1,630,000 $1,600,000 $1,600,000

My Reach Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with fellow real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries.

It’s real estate that moves you.

Career Highlights 2 Seasons ON “TOP MILLION DOLLAR AGENT”

OVER

21 Years EXPERIENCE

NUMEROUS

Career Awards INCLUDING MOST HOMES SOLD, LIFETIME ACHIEVEMENT, HALL OF FAME AND CIRCLE OF LEGENDS

OVER

Over 125,000 Followers on Social Media MORE THAN ANY BROKER IN THE REGION

Testimonials

We have known Steve Bailey for approximately four years. In this time, he assisted us with the sale of my parents’ residential property, the purchase of a new home for my parents, brokering the purchase of a residential lot for a custom build and providing expert guidance in countless conversations regarding potential investment properties.

In each interaction, he was professional, forthright, informative, open-minded and a great problem-solver. He provided guidance into markets we were not educated about and would recommend or discourage investments as he felt appropriate to align with our personal and investment goals. I have no hesitation recommending Steve and believe him to be the most honest and ethical realtor we have dealt with in our history of buying and selling 16 properties in the last 24 years.

BETH & STEVE

We have been trying to sell my mother’s house for 5 months without success. We were concerned the house was not receiving the appropriate marketing. Upon signing with Steve on Nov 3, that concern was completely eliminated. By the time the house went officially on the market on Nov 6, it was sold with a firm deal on Nov 13. We could not be any happier to have Steve come in and do what he did. Steve brings customer service to a whole new level.

KEITH & CHRISTINE

+ BROKER PROFILE

Press Mentions DWELL

DWELL

INTERNATIONAL BANKER

ENTREPRENEUR

YAHOO NEWS

+ BROKER PROFILE

Press Mentions JUSTLUXE

DWELL

JustLuxe

LIFESTYLE/HOUSE

A Magni cent Hamilton Estate For MultiGenerational Luxury

By Isabel Goldstein May. 6th, 2024

Ryan Craven with Pictures of One House

Tucked amid the bucolic splendor of Hamilton's rural landscape, a breathtaking vision of countryside luxury has taken shape at 1131 Concession 6 W. This exquisite custom estate seamlessly blends grandiose style with thoughtful multi-generational living design in a setting that could be ripped straight from a Renaissance painting.

The home's undeniable prestige establishes an air of refined elegance from the first approach along the winding tree-lined drive. With its soaring ceilings and premium finishes, the grand two-story foyer provides an experience typically reserved for the grandest boutique hotels or Europen manors.

Yet beyond the stately first impressions lies a forward-thinking floor plan conceived to meet the needs of modern multi-generational families. With dedicated living quarters, including private kitchens and luxurious ensuite bathrooms, comfort, and privacy are assured for all residents—be

REALTORS’ CONSPIRACY PODCAST

DWELL

TORONTO STAR

they grandparents, children, or guests.

+ 03

Team Profile

A MESSAGE FROM OUR LEADERS

To us, real estate isn’t just business.

It’s personal.

We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science.

But we want to talk about what really matters.

When it comes down to it, real estate is and always will be a very personal experience. Each property tells a story. A real estate agent’s job is to bring that story to life. To find the buyer ready to craft the next chapter.

Real estate is about people serving people. That connection should never disappear—and you can count on The Agency to keep that connection going strong. You wouldn’t open your front door to just anyone, would you? Neither would we.

Welcome to The Agency. Make yourself at home.

Welcome to The Bailey Team. Make yourself at home.

Mauricio Umansky FOUNDER & CEO

Rainy Hake Austin PRESIDENT

Billy Rose

FOUNDER & CHIEF CULTURE OFFICER

Isabel Pinheiro BROKER & MANAGING PARTNER

Ray Jeffers EXECUTIVE ASSISTANT TO THE BAILEY TEAM (LICENSED)

Collaborative Culture KNOW THIS: I’M NOT GOING IT ALONE AS YOUR AGENT. The Agency takes care of its agents, so we can take care of you. As your personal, local market expert, I’m backed by a global team of professionals. The same team that marketed and sold the Playboy Mansion and some of the world’s most incredible trophy properties represents you.

Luxury isn’t a price, it’s an experience.

AND WE’VE REKINDLED THE ART OF WHITE-GLOVE SERVICE AT EVERY PRICE POINT.

Anticipating our clients’ needs and going the extra mile is just our standard. Our strategy is simple: Everyone gets the red carpet treatment.

Luxury isn’t a price, it’s an experience.

AND WE’VE REKINDLED Luxury THE ART OF WHITE-GLOVE SERVICE AT EVERY isn’t a price, PRICE POINT.

it’s an experience.

AND WE’VE REKINDLED THE ART OF WHITE-GLOVE SERVICE AT EVERY PRICE POINT. Anticipating our clients’ needs and going the extra mile is just our standard. Our strategy is simple: Everyone gets the red carpet treatment.

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The Power of The Agency

THE AGENCY HIGHLIGHTS

120+ OFFICES Worldwide

$72 BILLION in Global Sales

$1.6 MILLION Average Global Sales Price

$9.4 MILLION

Average Annual Sales per Agent Globally

Everything is better in red.

LET US SHOW YOU WHY

We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.

Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind me is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.

After all, more of the same is never an option.

REAL ESTATE WITH REAL NUMBERS

$72B+

2X AS PRODUCTIVE

IN GLOBAL SALES

AS THE AVERAGE AGENT

The Power of

TOP LUXURY BROKERAGE, MOST INNOVATIVE BROKERAGE & MOST INNOVATIVE MARKETING CAMPAIGN INMAN’S 2022-2024 GOLDEN I AWARDS

7 Years

#16

INC. 5000 FASTEST-GROWING PRIVATE COMPANIES

REAL TRENDS 500 LIST OF TOP RESIDENTIAL BROKERAGES

#7

7 YEARS

AMONG REALTRENDS TOP 50 FIRMS IN AVERAGE SALES PRICE

BY SIDES AT $2.5M

FINANCIAL TIMES: ONE FINANCIAL TIMES :ONE OF OF WTHE FAS FASTEST THE AMERICAS’ FASTEST GROWING COMPANIES GROWING COMPANIES

+ THE AGENCY OVERVIEW

OUR REACH

2,000+ AGENTS 100+ OFFICES 1 CONNECTED COMMUNITY

Real Estate with Real Experience

The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.

Canada

United States

Mexico

Caribbean

Europe

+ THE AGENCY OVERVIEW

Real Estate with Real Vision OUR MARKETING

The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.

Real Estate with Real People The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.

REAL ESTATE

WITH REAL REACH 130+ Offices in 12+ Countries

#1 Top Luxury Brokerage

INCLUDING THE WORLD’S MOST COVETED LUXURY MARKETS

(INMAN'S GOLDEN I AWARDS)

#1 Among Top 50 Firms

Ranked #16

FOR AVERAGE SALES PRICE: $2.5M (REALTRENDS)

ON THE 2024 REALTRENDS500 LIST OF TOP RESIDENTIAL BROKERAGES

Inc. 5000 Fastest-Growing

Financial Times:

PRIVATE COMPANIES FOR 7 YEARS

ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES FOR 5 YEARS

Our Reach

We're the industry's leading boutique global luxury brokerage.

From Aspen to Beverly Hills, the Hamptons to Mallorca, our global Rolodex has some impressive names and locations. We continue to showcase the power of The Agency brand across the world's most sought-after markets, choosing the best agents in the industry to represent every destination.

After all, those agents' clients could be your buyer. It's the power of having a truly global collaborative network behind your

One of the World’s Most-Followed Residential Brokerages on Social Media

68,000

Average Global Impressions per Post

51%

Increase in Direct-Referral Traffic on Instagram Year Over Year

Followed by Verified, High-Profile Clientele including C-Suite Execs, Athletes, Celebrities & Influencers

+ 05

Our Unique Approach

ABOUT

Our Process Our focus is absolute.

Attain the highest possible value for your home in the fastest, feasible timeline in the following pages, I will outline how I will be your trusted partner and advisor, backed by the most successful boutique brokerage in the world.

Pricing Strategy IT’S AN ART AND A SCIENCE. The right agent has a deep understanding of the local market, neighborhood differentiators and the detailed factors that set a property apart. I go beyond selling four walls and focus on selling a lifestyle. My expertise informs a strategy that drives competitive pricing aimed at generating the most activity from buyers and brokers. Voilà.

No. 1 Pre-Launch During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include: PRICING & MARKETING STRATEGY HOME STAGING & ART CURATION NARRATIVE CREATION PHOTOGRAPHY & VIDEOGRAPHY COLLATERAL CREATION FOR PRINT & DIGITAL PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY DIRECT CONTACT WITH QUALIFIED LEADS

No. 2 Launch Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include: LISTING LIVE ON THEAGENCYRE.COM, SOLDBYBAILEY.COM & MLS DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE) DIGITAL MARKETING TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT

No. 3 Ongoing Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include: DETAILED FEEDBACK ON ALL SHOWINGS REAL-TIME DATA ON MARKETING INITIATIVES DOCUMENT MEDIA COVERAGE COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS MAINTAIN ADVERTISING SCHEDULE & ANALYTICS

No. 4 Sales Process Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day.

NEGOTIATE ON YOUR BEHALF STAY IN CONSTANT COMMUNICATION WORK TIRELESSLY TO REACH CLOSING DAY

We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.

Service-First Approach NEVER WAIT, NEVER WONDER. Our boutique approach promises concierge-level service from beginning to end, from listing to closing. I’m a full-time agent because you deserve full-time attention. From pricing strategy to orchestrating the right timing, your best interests are at the core of everything we do.

+ 06

Our Marketing

MARKETING

The Agency full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties.

WE CUSTOM TAILOR MARKETING STRATEGIES TO MAKE EACH LISTING COMPELLING AND RELATABLE.

Masterful design and powerful storytelling— all in a day’s work.

Marketing a Lifestyle A modern aesthetic with an out-loud appeal.

Our in-house design, content and brand strategy teams are at the forefront of intentional, effective marketing and design. From splashy campaigns to targeted tactics, our established marketing acumen has made our brand a household name. And by consistently connecting to our global community, people proactively come to us to live in luxury. In other words, your buyer is already our biggest fan.

Your Home in the Spotlight

Marketing Your Property Every property has a unique story, and we’re here to tell it in an unforgettable way.

SELLING 123 MAIN STREET

Marketing Your Property

The Agency’s full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties. We custom-tailor marketing strategies to make each listing compelling and relatable.

Of course, we are competing, and that means every edge matters. I’ll make sure your home is positioned properly so Every property has a unique story, and we’re here to tell it in an unforgettable way. prospective buyers can immediately understand why it’s special—and why it’s the perfect fit for them.

The Agency’s full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties. We custom-tailor marketing strategies to make each listing compelling and relatable.

Of course, we are competing, and that means every edge matters. I’ll make sure your home is positioned properly so prospective buyers can immediately understand why it’s special—and why it’s the perfect fit for them.

Identify Our Audience Consider not only our demographic but lean into the psychographics of our buyer.

Create the Elements of a Story Setting the Scene From fresh floral arrangements to a rearranged room, I know what will make this property pop for the buyer.

Photography High-quality photography is imperative in selling your home, and I take this step seriously. From preparing each space with proper staging to considering vantage points and lighting, we will introduce this property to the market using notable visual storytelling.

Videography The property video will be produced with the highest level of detail considered, capturing [features] as we introduce our audience to the majestic grounds and distinguished finishes.

Copy Our in-house copy team will craft attention-grabbing prose for your review, including headlines for advertisements, copy for our online listing, highlights for social media campaigns and so much more.

Compile Our Campaign Assets Print Collateral The copy, photography and story of your home will come together in our compelling print collateral.

Digital Assets Our design team will create banner ads to showcase your listing across the web.

Using best practices, I will use photography and videography to create a series of social media content to launch within my network and across The Agency channel.

Make Pre-Launch Introductions y

Offer exclusive, pre-launch property tours to qualified individuals.

y

Announce at The Agency’s office sales meeting.

y

Broadcast via internal channels to The Agency community of top agents in our local and surrounding markets.

y

Devise an internal email campaign that builds momentum, excitement and lead generation for the property.

Print & Digital Advertising My method: Tell a story to the people who are most likely to buy the house.

Our in-house media team makes it fast to place effective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers.

Finally, our relationship with the leading real estate advertising team at RealForce allows me to ensure your curated placement with intentional targeting.

Whether digital or print advertising, my campaigns provide maximum exposure and ensure our listings stand out from the crowd.

Fitting in was never The Agency’s style.

Your Property’s Global Debut

The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.

Lead Generation We don’t wait for buyers to come to us. We go to them. By leveraging technology to capture prospective buyers, We identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.

Targeting Your Buyer THE AGENCY EXCELS AT

connecting people through technology.

We use The Agency’s proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. The data we capture and the people we reach are used to sell your home efficiently and for top dollar.

It can be that simple.

Email Strategy DEPLOY A TAILORED EBLAST TO TARGETED RECIPIENTS AND CLIENTS IN THE AREA AND FROM A CAREFULLY IDENTIFIED PROSPECT LIST. DEPLOY A SERIES OF TARGETED “JUST LISTED” EBLASTS TO MY DATABASES, WHICH INCLUDE BROKERS, ACTIVE CLIENTS AND TRUSTED REFERRAL NETWORKS. REACH BROKERS WHO HAVE HAD RECENT TRANSACTIONS IN THE AREA AND COMPARABLE PRICE POINTS. TARGET BROKERS WHO SERVICE OUR FEEDER MARKETS. REACH POTENTIAL BUYERS FROM OUR NETWORK OF IN-MARKET CONTACTS. CONTACT PREVIOUS CLIENTS ACTIVE IN MY REFERRAL NETWORK.

Social Media Strategy In addition to leveraging The Agency’s regional social media channels, I’ll work to gain exposure on The Agency’s global account, leveraging our position as one of the mostfollowed brokerages in the world to put your listing centerstage. Based on your target buyer, I’ll determine the proper platform, tactic and timing to showcase your home, creating exceptional content around your property and strategically sharing it in accordance with industry best practices.

Targeted, thoughtful, strategic.

We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.

+ OUR MARKETING

SoldByBailey.com With years of experience helping local buyers and sellers in Waterloo Region, Wellington County & Brant County just like yourself, we know how to locate the finest properties and negotiate the best deals. It’s our job to know about the latest market conditions, government regulations, and upcoming developments — so that you don’t have to.

Global Listing Syndication By partnering with Properstar, we syndicate our listings through 70+ portals across 40+ countries, putting each property in front of a vast and engaged audience. Properstar, the world’s largest global property platform, connects sellers and buyers through an extensive network of qualified agents.

What does this mean for our clients? Maximum global exposure for your listing. After all, increased demand means a better opportunity to price and sell your home at its greatest potential value.

+ 07

Public Relations

Our Public Relations team keeps everyone talking.

PUBLIC RELATIONS The Agency’s Public Relations team consistently secures top-tier media coverage in over 2,000 publications each year on behalf of The Agency. The team consists of bi-coastal in-house real estate PR specialists located across the U.S.'s major metros. Surrounding the launch of one of our agent’s exclusive one-of-a-kind offerings, The Agency’s PR team shares the listing with top-tier real estate and luxury lifestyle publications for editorial consideration, including Mansion Global, Robb Report, Forbes, Wall Street Journal, New York Times, to name a few target publications.

Public Relations

RECENT MEDIA HITS

PR HIGHLIGHTS The Agency's in-house team of publicists is an invaluable asset, consistently securing impressive media placements in national media every day. In 2024 alone, our efforts yielded an astounding ad value worth billions of dollars, reaching a vast readership around the world. This exceptional success not only elevates The Agency's brand but also provides a powerful resource for our clients, granting them privileged access to the press and an expert team to drive their marketing and sales efforts to new heights.

2,000 Annual Media Placements 5+ Media Hits Per Day 35B Unique Monthly Readers $1.8B+ In Ad Value in 2024 In 2024, we made headlines in top publications, including, but not limited to: 22 placements in The New York Times 76 placements in Mansion Global 7 placements in The Wall Street Journal 6 placements in Bloomberg 110 placements in Inman 45 placements in Robb Report

Featured Press ACCESS HOLLYWOOD APARTMENT THERAPY ARCHITECTURAL DIGEST ARTFUL LIVING ASPEN TIMES BARRON’S BELLA MAGAZINE BLOOMBERG BRAVO BUSINESS INSIDER C MAGAZINE CALGARY HERALD CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL CHINA DAILY CITY & SHORE MAGAZINE CNBC COSMOPOLITAN COTTAGES & GARDENS COUNTRY & TOWN HOUSE CSQ MAGAZINE CURBED DIGS MAGAZINE DUJOUR DWELL E! NEWS ELITE TRAVELER ELLE ELLE DÉCOR ENTERTAINMENT TONIGHT ENTREPRENEUR FINANCIAL TIMES FORBES FORE MAGAZINE FOX NEWS GALERIE MAGAZINE GLOBE STREET GOOD HOUSEKEEPING GQ HAUTE RESIDENCE

HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL MEXICO NEWS DAILY MODERN LUXURY MSN NBC NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER PALM SPRINGS LIFE PENTA PEOPLE RADAR ONLINE REALTOR.COM REFINERY 29 ROBB REPORT ROBB REPORT SINGAPORE SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING

POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS JOURNAL THE LOS ANGELES TIMES THE MIAMI HERALD THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!

THE AGENCY MAGAZINE With a distinct perspective on the cultured and affluent consumer, The Agency publishes a luxury lifestyle magazine twice a year, featuring curated content from the world of design, architecture, travel, technology, art, and luxury real estate, including our listings around the world.

The Agency Magazine is direct-mailed or hand-delivered to The Agency’s elite high-net-worth clients by our agents, who are among the world's most successful, top-producing real estate professionals. Our targeted mailing list reaches buyers, sellers, travelers, tastemakers, entrepreneurs and influencers as well as individuals with verified net worths ranging from $10M to $500M. The magazine is featured in our global offices, is shared on our owned media channels, and prominently displayed on TheAgencyRE.com, reaching millions of viewers globally. Plus, starting with our Winter 2023 issue, our magazine is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services that caters to clients in the United States, the Caribbean and several foreign countries.

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Our Technology

Connecting People Through Technology The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.

The Good Kind of Traffic

THEAGENCYRE.COM A GLOBAL PLATFORM

Real estate marketing is all about the digital footprint —and that’s our specialty.

TheAgencyRE.com receives 4.8M+ visits per year. Savvy buyers worldwide can easily shop our listings and connect with our team from the comfort of their smartphones—bringing properties fingertip close. Mobile and global, as promised.

BUYING BEVERLY HILLS NEARLY QUADRUPLED OUR ORGANIC DAILY SEARCH TRAFFIC

RANKED IN THE TOP 10 SHOWS IN 26 COUNTRIES AFTER THE PREMIERE

From our hit Netflix series Buying Beverly Hills and Dancing with the Stars to consistent presence on top business television media outlets, gets a lot of attention. Familiarity is key in connection, and our Founder gets that.

12.8M+ SOCIAL MEDIA IMPRESSIONS 125+ PIECES OF COVERAGE, WORTH $4M+ IN AD VALUE WITH 17.8M+ VIEWS

SOCIAL MEDIA The Agency’s in-house global social media experts capitalize on social and digital trends to create maximum exposure for our properties and the content being produced on our owned digital and social platforms. Our strategy has positioned The Agency as one of the world's most-followed residential brokerages on social media. Specializing in real estate and lifestyle marketing, the team adapts to algorithms and ensures content creation will garner the highest engagement and visibility for each of the listings we represent.

PERFORMANCE

BY NUMBERS Instagram

Facebook

THE AGENCYRE

•

Followers: 44.2K

•

Monthly Averages:

•

Followers: 500K

•

Monthly Averages: • Impressions: 2,358,849 • Accounts Reached: 398,054 • Content Engagement (Likes, comments, shares, saves): 65,966 Profile Visits: 59,357 • Follower Growth: 3,634

LinkedIn

X

• • • •

Impressions: 4.2 million Reach: 408,333 Total Engagement: 23,110 Link Clicks: ​​10,558

TikTok

•

Followers: 30,193

•

Followers: 14K

•

Followers: 73K

•

Monthly Averages:

•

Monthly Averages:

•

Monthly Averages:

• Page Views: 8,982

• Impressions: 47,523

• Video Views: 275,000

• Unique Visitors: 3,334

• Engagement: 270 Clicks

• Profile Views: 5,500

• Content Engagement (Likes, comments, shares): 74

• Retweets: 155

• Likes: 9,300

• Likes: 630

• Comments: 266

THE AGENCY CHANNELS The Agency PR Team promotes agents’ listings and accolades via The Agency’s owned media channels. The Agency publishes a minimum of five blogs a week on its curated blog, The Agency Journal, which is then included in the company’s global e-newsletter sent to over 700K and featured on our social media platforms reaching millions of followers.

The Agency Journal Our website’s blog, The Agency Journal, consists of all original content and reaches 2,100+ agents across 120+ offices in 12+ countries and extends to their HNW clients and individual networks.

Updated daily, The Agency Journal covers an array of topics, including property highlights from our global portfolio, the latest architecture and design trends, expert market insights, and special event recaps.

With tens of thousands of monthly impressions, we deliver compelling content that keeps our audience informed and inspired.

The Agency Journal The Agency’s blog is the heartbeat of the website, with intentionally crafted content to celebrate the lifestyle our clients experience every day. From the latest design trends and the hottest properties on the market to interviews with tastemakers and our latest and greatest press highlights, we send out curated content to 800K readers weekly.

The Agency Journal

SPOTLIGHT

Global Weekly Newsletter The blogs are included in our global e-newsletter, sent to over 700,000 active, HNW subscribers each week.

Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service.

It’s real estate without boundaries.

It’s real estate that moves you.

Let’s Work Together

STEVE BAILEY

BROKER/OWNER & MANAGING PARTNER STEVE@SOLDBYBAILEY.COM 519.740.0001

AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE.