THE LITTLE BLACK BOOK
Listing & Marketing Presentation
Presented
by
STEVE BAILEY BROKER/OWNER & MANAGING PARTNER
More of the Same is Never an Option
PROFILE
SAME IS
Welcome to the Family
The Bailey Team at the Agency is a full-service real estate group pairing boutique local services with the vast resources of an entire global team. Each of our associates is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
Broker Profile
Steve Bailey, Broker and Managing Partner of The Agency’s Waterloo Region, Brantford, Oakville, Muskoka, Toronto West, York Region, Halifax & Niagara offices - is a seasoned real estate professional who has achieved more than $1.6 billion in sales over his twodecade long career. Steve’s diligence, forthrightness and authenticity have made him an in-demand real estate advisor for clients throughout Waterloo Region and beyond.
Steve Bailey
BROKER/OWNER & MANAGING PARTNER
@SoldByBailey
steve@soldbybailey.com
Prior to joining The Agency, Steve earned numerous awards for sales achievement and career excellence during his tenure at another brand. A skilled communicator and world-aware market expert, Steve has a degree in Business from Wilfrid Laurier University.
Though Steve has a broad-reaching knowledge of the local real estate landscape and can serve a range of clients, he is particularly passionate about luxury real estate and guiding clients through the sale of their homes.
“Sales and service have always come naturally to me,” says Steve. “I treat people the way I would want to be treated and I always give them my honest opinion—even if it isn’t what they want to hear. I believe working with someone to sell their home is an honour and I truly see it as a partnership. I focus on guiding them through the process, managing their expectations and being there for them day or night.”
Steve and his team have volunteered with Habitat for Humanity and he is intent on becoming involved with The Heart and Stroke Foundation of Canada. In his free time, he enjoys golfing and spending time with his family.
Career Highlights
$1.6 B illion OVER 2,000 Homes
3 All-Time Sales Records OVER REPRESENTING BUYERS AND SELLERS SOLD SOLD RECIPIENT OF The Agency Chairman’s Club Award WHICH REPRESENTS THE TOP 5% OF THE WHOLE COMPANY
Notable Sales
Address
341 Mountsberg Road
5802 Wellington Road 86
24 Lakeside Drive
2172 Hidden Valley Crescent
239 Green Street
74 St Charles Street West
359 Old Stone Road
300 Joseph Schoerg Crescent
506 Hilltop Lane
27 Bridge Street
41 Deer Ridge Crescent
6435 Crowsfoot Road
94 Eaglecrest Street
62 Regina Street North
487 Park Road North
451 Maltby Road East
6833 Gore Road
552 Paradise Crescent
93 John Bricker Road
912 Fall Harvest Court
95 Hume Road
290 Terrace Wood Crescent
12 Darren Crescent
42 Eaglecrest Street
7 Taylor Court
20 Meadow Heights Drive
1214 Highway 8
91 Meadowpark Place
68 East Harris Road
91 Meadowpark Place
490 Deer Ridge Drive
73 David Street
297 Deer Ridge Drive
1811 Sawmill Road
1821 Clyde Road
64 Hillcrest Drive
936296 Blenheim Road
1313 Clyde Road
258 Edgewater Crescent #13
565 Kiwanis Park Drive
908 Fall Harvest Court
80 Cedarbrook Court
Neighbourhood
Flamborough
Ariss
Puslinch
Kitchener
Burlington
Woolwich
Waterloo
Kitchener
Brant
Brantford
Kitchener
Woolwich
Kitchener
Waterloo
Oshawa
Puslinch
Puslinch
Waterloo
Preston
Kitchener
Puslinch
Kitchener
Hespeler
Waterloo
North Dumfries
Woolwich
Flamborough
Wilmot
Brant
Wilmot
Kitchener
Hespeler
Kitchener
Woolwich
Cambridge
Kitchener
Kitchener
Kitchener
Cambridge
Sale Price
$4,850,000
$3,900,000
$3,750,000
$3,450,000
$3,325,000
$3,300,000
$3,250,088
$3,150,000
$3,000,000
$2,950,000
$2,900,000
$2,775,000
$2,715,000
$2,690,000
$2,550,000
$2,425,000
$2,410,000
$2,200,000
$2,100,000
$2,082,500
$2,050,000
$2,000,000
$1,980,000
$1,875,000
$1,875,000
$1,850,000
$1,840,000
$1,800,000
$1,800,000
$1,800,000
$1,775,000
$1,775,000
$1,730,000
$1,730,000
$1,700,000
$1,700,000
$1,700,000
$1,675,000
$1,650,000
$1,630,000
$1,600,000
$1,600,000
My Reach
Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with fellow real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries.
It’s real estate that moves you.
Career Highlights
2 Seasons
OVER ON “TOP MILLION DOLLAR AGENT”
21 Years
EXPERIENCE
NUMEROUS
Career Awards
INCLUDING MOST HOMES SOLD, LIFETIME ACHIEVEMENT, HALL OF FAME AND CIRCLE OF LEGENDS
OVER
Over 125,000 Followers on Social Media
MORE THAN ANY BROKER IN THE REGION
Testimonials
We have known Steve Bailey for approximately four years. In this time, he assisted us with the sale of my parents’ residential property, the purchase of a new home for my parents, brokering the purchase of a residential lot for a custom build and providing expert guidance in countless conversations regarding potential investment properties. In each interaction, he was professional, forthright, informative, open-minded and a great problem-solver. He provided guidance into markets we were not educated about and would recommend or discourage investments as he felt appropriate to align with our personal and investment goals. I have no hesitation recommending Steve and believe him to be the most honest and ethical realtor we have dealt with in our history of buying and selling 16 properties in the last 24 years.
BETH & STEVE
We have been trying to sell my mother’s house for 5 months without success. We were concerned the house was not receiving the appropriate marketing. Upon signing with Steve on Nov 3, that concern was completely eliminated. By the time the house went officially on the market on Nov 6, it was sold with a firm deal on Nov 13. We could not be any happier to have Steve come in and do what he did. Steve brings customer service to a whole new level.
KEITH & CHRISTINE
Press Mentions
DWELL
INTERNATIONAL BANKER
DWELL
ENTREPRENEUR
YAHOO NEWS
Press Mentions
DWELL
REALTORS’ CONSPIRACY PODCAST DWELL
Team Profile
A MESSAGE FROM OUR LEADERS
To us, real estate isn’t just business.
We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science. But we want to talk about what really matters.
When it comes down to it, real estate is and always will be a very personal experience. Each property tells a story. A real estate agent’s job is to bring that story to life. To find the buyer ready to craft the next chapter.
Real estate is about people serving people. That connection should never disappear and you can count on The Agency to keep that connection going strong. You wouldn’t open your front door to just anyone, would you? Neither would we.
Welcome to The Agency.
Make yourself at home. Welcome to The Bailey Team. Make yourself at home.
Mauricio Umansky FOUNDER & CEO
Isabel Pinheiro BROKER & MANAGING PARTNER
Ray Jeffers EXECUTIVE ASSISTANT TO THE BAILEY TEAM (LICENSED)
Collaborative Culture
The Agency takes care of its agents, so we can take care of you As your personal, local market expert, I’m backed by a global team of professionals The same team that marketed and sold the Playboy Mansion and some of the world’s most incredible trophy properties represents you KNOW THIS: I’M NOT GOING IT ALONE AS YOUR AGENT.
Luxury isn’t
A N D W E ’ V E R E K I N D L E D
T H E A R T O F W H I T E - G L O V E
S E R V I C E A T E V E R Y
P R I C E P O I N T . a price, it’s an experience.
Anticipating our clients’ needs and going the extra mile is just our standard. Our strategy is simple: Everyone gets the red carpet treatment.
Luxury isn’t
A N D W E ’ V E R E K I N D L E D
Luxury isn’t
S E R V I C E A T E V E R Y
P R I C E P O I N T . a price, it’s an experience.
T H E A R T O F W H I T E - G L O V E
A N D W E ’ V E R E K I N D L E D
T H E A R T O F W H I T E - G L O V E
S E R V I C E A T E V E R Y
P R I C E P O I N T . a price, it’s an experience.
Anticipating our clients’ needs and going the extra mile is just our standard. Our strategy is simple: Everyone gets the red carpet treatment.
The Power of The Agency
THE AGENCY HIGHLIGHTS
OFFICES Worldwide
$72 BILLION in Global Sales
$1.6 MILLION
Average Global Sales Price
$9.4 MILLION
Average Annual Sales per Agent Globally
Real Estate with Real Experience
1 C O N N E C T E D C O M M U N I T Y 1 0 0 + O F F I C E S 2 , 0 0 0 + A G E N T S
The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.
Real Estate with Real Vision
The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.
Real Estate with Real People
The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.
WITH REAL REACH
130+ Offices in 12+ Countries
INCLUDING THE WORLD’S MOST COVETED LUXURY MARKETS
#1 Among Top 50
Firms
FOR AVERAGE SALES PRICE: $2.5M (REALTRENDS)
Inc. 5000 Fastest-Growing PRIVATE COMPANIES FOR 7 YEARS
#1 Top Luxury Brokerage
(INMAN'S GOLDEN I AWARDS)
Ranked #16 ON THE 2024 REALTRENDS500 LIST OF TOP RESIDENTIAL BROKERAGES
Financial Times:
ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES FOR 5 YEARS
Our Reach
We're the industry's leading boutique global luxury brokerage.
From Aspen to Beverly Hills, the Hamptons to Mallorca, our global Rolodex has some impressive names and locations. We continue to showcase the power of The Agency brand across the world's most sought-after markets, choosing the best agents in the industry to represent every destination.
After all, those agents' clients could be your buyer. It's the power of having a truly global collaborative network behind your
One of the World’s Most-Followed Residential Brokerages on Social Media
68,000 51%
Average Global Impressions per Post
Increase in Direct-Referral Traffic on Instagram Year Over Year
Followed by Verified, High-Profile Clientele including C-Suite Execs, Athletes, Celebrities & Influencers
Our Unique Approach
Our Process
Our focus is absolute.
Attain the highest possible value for your home in the fastest, feasible timeline in the following pages, I will outline how I will be your trusted partner and advisor, backed by the most successful boutique brokerage in the world.
Pricing Strategy
IT’S AN ART AND A SCIENCE.
The right agent has a deep understanding of the local market, neighborhood differentiators and the detailed factors that set a property apart. I go beyond selling four walls and focus on selling a lifestyle. My expertise informs a strategy that drives competitive pricing aimed at generating the most activity from buyers and brokers. Voilà.
No. 1 Pre-Launch
During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include:
PRICING & MARKETING STRATEGY
HOME STAGING & ART CURATION
NARRATIVE CREATION
PHOTOGRAPHY & VIDEOGRAPHY
COLLATERAL CREATION FOR PRINT & DIGITAL
PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY
DIRECT CONTACT WITH QUALIFIED LEADS
No. 2 Launch
Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include:
LISTING LIVE ON THEAGENCYRE.COM, SOLDBYBAILEY.COM & MLS
DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST
OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE)
DIGITAL MARKETING
TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING
PUBLIC RELATIONS
CURATED EVENTS (VIRTUAL OR LIVE)
GUIDED VIDEO TOURS
SOCIAL MEDIA PLACEMENT
No. 3 Ongoing
Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:
DETAILED FEEDBACK ON ALL SHOWINGS
REAL-TIME DATA ON MARKETING INITIATIVES
DOCUMENT MEDIA COVERAGE
COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS
MAINTAIN ADVERTISING SCHEDULE & ANALYTICS
No. 4 Sales Process
Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day.
NEGOTIATE ON YOUR BEHALF
STAY IN CONSTANT COMMUNICATION
WORK TIRELESSLY TO REACH CLOSING DAY
We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
Service-First Approach
Our boutique approach promises concierge-level service from beginning to end, from listing to closing. I’m a full-time agent because you deserve full-time attention. From pricing strategy to orchestrating the right timing, your best interests are at the core of everything we do NEVER WAIT, NEVER WONDER.
Our Marketing
The Agency full-service excels in the art of and real estate, having positioned some of the world’s most creative division marketing branding iconic properties. all in a day’s work.
Marketing a Lifestyle
A modern aesthetic with an out-loud appeal.
Our in-house design, content and brand strategy teams are at the forefront of intentional, effective marketing and design. From splashy campaigns to targeted tactics, our established marketing acumen has made our brand a household name. And by consistently connecting to our global community, people proactively come to us to live in luxury. In other words, your buyer is already our biggest fan.
Your Home in the Spotlight
Marketing Your Property
Every property has a unique story, and we’re here to tell it in an unforgettable way.
SELLING 123 MAIN STREET
The Agency’s full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties We custom-tailor marketing strategies to make each listing compelling and relatable
Marketing Your Property
Of course, we are competing, and that means every edge matters I’ll make sure your home is positioned properly so prospective buyers can immediately understand why it’s special and why it’s the perfect fit for them
Every property has a unique story, and we’re here to tell it in an unforgettable way.
The Agency’s full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties We custom-tailor marketing strategies to make each listing compelling and relatable
Of course, we are competing, and that means every edge matters I’ll make sure your home is positioned properly so prospective buyers can immediately understand why it’s special and why it’s the perfect fit for them
Identify Our Audience
Consider not only our demographic but lean into the psychographics of our buyer.
Create the Elements of a Story
Setting the Scene
From fresh floral arrangements to a rearranged room, I know what will make this property pop for the buyer.
Photography
High-quality photography is imperative in selling your home, and I take this step seriously. From preparing each space with proper staging to considering vantage points and lighting, we will introduce this property to the market using notable visual storytelling.
Videography
The property video will be produced with the highest level of detail considered, capturing [features] as we introduce our audience to the majestic grounds and distinguished finishes.
Copy
Our in-house copy team will craft attention-grabbing prose for your review, including headlines for advertisements, copy for our online listing, highlights for social media campaigns and so much more.
Compile Our Campaign Assets
Print Collateral
The copy, photography and story of your home will come together in our compelling print collateral.
Digital Assets
Our design team will create banner ads to showcase your listing across the web.
Using best practices, I will use photography and videography to create a series of social media content to launch within my network and across The Agency channel.
Make Pre-Launch Introductions
y Offer exclusive, pre-launch property tours to qualified individuals.
y Announce at The Agency’s office sales meeting.
y Broadcast via internal channels to The Agency community of top agents in our local and surrounding markets.
y Devise an internal email campaign that builds momentum, excitement and lead generation for the property.
Print & Digital
Advertising
My method: Tell a story to the people who are most likely to
Our in-house media team makes it fast to place effective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at RealForce allows me to ensure your curated placement with intentional targeting
Whether digital or print advertising, my campaigns provide maximum exposure and ensure our listings stand out from the crowd
Fitting in was never
buy the house. The Agency’s style.
Your Property’s Global Debut
The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.
Lead Generation
We don’t wait for buyers to come to us. We go to them. By leveraging technology to capture prospective buyers, We identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.
We use The Agency’s proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way The data we capture and the people we reach are used to sell your home efficiently and for top dollar.
Email Strategy
DEPLOY A TAILORED EBLAST TO TARGETED RECIPIENTS AND CLIENTS IN THE AREA AND FROM A CAREFULLY IDENTIFIED PROSPECT LIST.
DEPLOY A SERIES OF TARGETED “JUST LISTED” EBLASTS TO MY DATABASES, WHICH INCLUDE BROKERS, ACTIVE CLIENTS AND TRUSTED REFERRAL NETWORKS.
REACH BROKERS WHO HAVE HAD RECENT TRANSACTIONS IN THE AREA AND COMPARABLE PRICE POINTS.
TARGET BROKERS WHO SERVICE OUR FEEDER MARKETS. REACH POTENTIAL BUYERS FROM OUR NETWORK OF IN-MARKET CONTACTS.
CONTACT PREVIOUS CLIENTS ACTIVE IN MY REFERRAL NETWORK
Social Media Strategy
In addition to leveraging The Agency’s regional social media channels, I’ll work to gain exposure on The Agency’s global account, leveraging our position as one of the mostfollowed brokerages in the world to put your listing centerstage Based on your target buyer, I’ll determine the proper platform, tactic and timing to showcase your home, creating exceptional content around your property and strategically sharing it in accordance with industry best practices
Targeted, thoughtful, strategic.
We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.
SoldByBailey.com
With years of experience helping local buyers and sellers in Waterloo Region, Wellington County & Brant County just like yourself, we know how to locate the finest properties and negotiate the best deals. It’s our job to know about the latest market conditions, government regulations, and upcoming developments — so that you don’t have to.
Global Listing Syndication
By partnering with Properstar, we syndicate our listings through 70+ portals across 40+ countries, putting each property in front of a vast and engaged audience Properstar, the world’s largest global property platform, connects sellers and buyers through an extensive network of qualified agents
What does this mean for our clients? Maximum global exposure for your listing. After all, increased demand means a better opportunity to price and sell your home at its greatest potential value.
Public Relations
Our Public Relations team keeps everyone talking.
PUBLIC RELATIONS
The Agency’s Public Relations team consistently secures top-tier media coverage in over 2,000 publications each year on behalf of The Agency. The team consists of bi-coastal in-house real estate PR specialists located across the U.S.'s major metros. Surrounding the launch of one of our agent’s exclusive one-of-a-kind offerings, The Agency’s PR team shares the listing with top-tier real estate and luxury lifestyle publications for editorial consideration, including Mansion Global, Robb Report, Forbes, Wall Street Journal, New York Times, to name a few target publications.
RECENT MEDIA HITS Public Relations
PR HIGHLIGHTS
The Agency's in-house team of publicists is an invaluable asset, consistently securing impressive media placements in national media every day. In 2024 alone, our efforts yielded an astounding ad value worth billions of dollars, reaching a vast readership around the world. This exceptional success not only elevates The Agency's brand but also provides a powerful resource for our clients, granting them privileged access to the press and an expert team to drive their marketing and sales efforts to new heights.
2,000 Annual Media Placements
5+ Media Hits Per Day
35B Unique Monthly Readers
$1.8B+ In Ad Value in 2024
In 2024, we made headlines in top publications, including, but not limited to:
22 placements in The New York Times
76 placements in Mansion Global
7 placements in The Wall Street Journal
6 placements in Bloomberg
110 placements in Inman
45 placements in Robb Report
Featured Press
ACCESS HOLLYWOOD
APARTMENT THERAPY
ARCHITECTURAL DIGEST
ARTFUL LIVING
ASPEN TIMES
BARRON’S
BELLA MAGAZINE
BLOOMBERG
BRAVO
BUSINESS INSIDER
C MAGAZINE
CALGARY HERALD
CALIFORNIA HOME + DESIGN
CARIBBEAN JOURNAL
CHINA DAILY
CITY & SHORE MAGAZINE
CNBC
COSMOPOLITAN
COTTAGES & GARDENS
COUNTRY & TOWN HOUSE
CSQ MAGAZINE
CURBED
DIGS MAGAZINE
DUJOUR
DWELL
E! NEWS
ELITE TRAVELER
ELLE
ELLE DÉCOR
ENTERTAINMENT TONIGHT
ENTREPRENEUR
FINANCIAL TIMES
FORBES
FORE MAGAZINE
FOX NEWS
GALERIE MAGAZINE
GLOBE STREET
GOOD HOUSEKEEPING
GQ
HAUTE RESIDENCE
HERALD SUN
HOUSE BEAUTIFUL
JUSTLUXE
INMAN
INMEXICO
INTERIOR DESIGN
KTLA
LOS ANGELES DAILY
NEWS
LOS ANGELES MAGAZINE
LUXURY MAGAZINE
MANSION GLOBAL
MEXICO NEWS DAILY
MODERN LUXURY
MSN
NBC
NOB HILL GAZETTE
OCEAN HOME MAGAZINE
OBSERVER
ORANGE COUNTY
BUSINESS JOURNAL
ORANGE COUNTY
REGISTER
PALM SPRINGS LIFE
PENTA
PEOPLE
RADAR ONLINE
REALTOR.COM
REFINERY 29
ROBB REPORT
ROBB REPORT
SINGAPORE
SALT LAKE TRIBUNE
SANTA BARBARA LIFE & STYLE
SAN DIEGO UNION
TRIBUNE
SAN FRANCISCO
CHRONICLE
SOUTH CHINA MORNING
POST
THE CHICAGO TRIBUNE
THE DAILY MAIL
THE FINANCIAL TIMES
THE GUARDIAN
THE HOLLYWOOD REPORTER
THE LOS ANGELES BUSINESS JOURNAL
THE LOS ANGELES TIMES
THE MIAMI HERALD
THE NEW YORK POST
THE NEW YORK TIMES
THE REAL DEAL
THE SUN SENTINEL
THE SUNDAY TIMES
THE WALL STREET JOURNAL
THE WASHINGTON POST
THRIVE GLOBAL
TODAY
TMZ
TOWN & COUNTRY
TRAVEL + LEISURE
TRAVEL WEEKLY
TRAVEL PULSE
TORONTO STAR
UNIQUE HOMES
US WEEKLY
USA TODAY
VARIETY
VERANDA
VOGUE
WORTH
YACHTS INTERNATIONAL
YAHOO!
THE AGENCY MAGAZINE
With a distinct perspective on the cultured and affluent consumer, The Agency publishes a luxury lifestyle magazine twice a year, featuring curated content from the world of design, architecture, travel, technology, art, and luxury real estate, including our listings around the world.
The Agency Magazine is direct-mailed or hand-delivered to The Agency’s elite high-net-worth clients by our agents, who are among the world's most successful, top-producing real estate professionals. Our targeted mailing list reaches buyers, sellers, travelers, tastemakers, entrepreneurs and influencers as well as individuals with verified net worths ranging from $10M to $500M.
The magazine is featured in our global offices, is shared on our owned media channels, and prominently displayed on TheAgencyRE.com, reaching millions of viewers globally. Plus, starting with our Winter 2023 issue, our magazine is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services that caters to clients in the United States, the Caribbean and several foreign countries.
Our Technology
Connecting People Through Technology
The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.
B U Y I N G B E V E R L Y H I L L S
NEARLY QUADRUPLED OUR ORGANIC DAILY SEARCH TRAFFIC
RANKED IN THE TOP 10 SHOWS IN 26 COUNTRIES AFTER THE PREMIERE
From our hit Netflix series Buying Beverly Hills and Dancing with the Stars to consistent presence on top business television media outlets, gets a lot of attention. Familiarity is key in connection, and our Founder gets that.
12.8M+ SOCIAL MEDIA IMPRESSIONS
125+ PIECES OF COVERAGE, WORTH $4M+ IN AD VALUE WITH 17.8M+ VIEWS
SOCIAL MEDIA
The Agency’s in-house global social media experts capitalize on social and digital trends to create maximum exposure for our properties and the content being produced on our owned digital and social platforms. Our strategy has positioned The Agency as one of the world's most-followed residential brokerages on social media. Specializing in real estate and lifestyle marketing, the team adapts to algorithms and ensures content creation will garner the highest engagement and visibility for each of the listings we represent.
PERFORMANCE BY NUMBERS
THE AGENCYRE
• Followers: 500K
• Monthly Averages:
• Impressions: 2,358,849
• Accounts Reached: 398,054
• Content Engagement (Likes, comments, shares, saves): 65,966 Profile Visits: 59,357
• Follower Growth: 3,634
• Followers: 30,193
• Monthly Averages:
• Page Views: 8,982
• Unique Visitors: 3,334
• Content Engagement (Likes, comments, shares): 74
• Followers: 14K
• Monthly Averages:
• Impressions: 47,523
• Engagement: 270 Clicks
• Retweets: 155
• Likes: 630
• Followers: 44.2K
• Monthly Averages:
• Impressions: 4.2 million
• Reach: 408,333
• Total Engagement: 23,110
• Link Clicks: 10,558
• Followers: 73K
• Monthly Averages:
• Video Views: 275,000
• Profile Views: 5,500
• Likes: 9,300
• Comments: 266
THE AGENCY
The Agency PR Team promotes agents’ listings and accolades via The Agency’s owned media channels. The Agency publishes a minimum of five blogs a week on its curated blog, The Agency Journal, which is then included in the company’s global e-newsletter sent to over 700K and featured on our social media platforms reaching millions of followers.
The Agency Journal
Our website’s blog, The Agency Journal, consists of all original content and reaches 2,100+ agents across 120+ offices in 12+ countries and extends to their HNW clients and individual networks.
Updated daily, The Agency Journal covers an array of topics, including property highlights from our global portfolio, the latest architecture and design trends, expert market insights, and special
With tens of thousands of monthly impressions, we deliver compelling content that keeps our audience informed and inspired.
The Agency Journal
The Agency’s blog is the heartbeat of the website, with intentionally crafted content to celebrate the lifestyle our clients experience every day. From the latest design trends and the hottest properties on the market to interviews with tastemakers and our latest and greatest press highlights, we send out curated content to 800K readers weekly.
Global Weekly Newsletter The
The blogs are included in our global e-newsletter, sent to over 700,000 active, HNW subscribers each week.
Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service.
It’s real estate without boundaries.
It’s real estate that moves you.
