Conclusion

Our world is increasingly digital, and digital signage is a significant part of that revolution. Study after study reveals displays have clear advantages over other forms of advertising and audience engagement. Their implementation goes well beyond hanging static paper signs, plugging in old overhead projectors in darkened rooms, and grabbing the box store’s Black Friday flat-screen for your lobby. The type of signage you choose and the content that goes on them play significant roles in how successful they will be towards your organization’s goals. Securing them – both physically and across your network - should be top of mind during your buyer’s journey.

About

AVIXA® is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.