January 2020 ProviderSurveyChannelResults
LatinNorthEuropeMiddleAsia-PacificEastAmericaAmerica61.3% 4.9% 11.2% 14.9% 7.7% What was your company’s annual revenue in 2019? $73,980,395Average What percent of your company’s revenue comes from each of the following regions? 2AVIXA avixa.org January 2020 Provider Channel Survey Results Survey responses were collected January 9, 2020 through January 28, 2020.
Digital Signage 10.3 % Conferencing and Collaboration 31.0% Content Distribution and Media 6.7% S ecurity/Surveillance/Life Safety Live Events 4.7% 2.9% Command and Control 6.6% Simulation and Visualization 2.2% Others 2.6% Learning 17.1% Performance/Entertainment 16.1% Growth more than 5% Growth up to 5% No growth or declines Declines of up to -5% Declines of more than -5% 47% 33% 12% 4% 4% What percent of your company’s 2019 revenue came from the following solutions? What rate of revenue growth are you predicting for your business in 2020? 3AVIXA avixa.org January 2020 Provider Channel Survey Results
SystemsAudioconferencing(Hardware/Soware)VideoconferencingSystems(Hardware/Soware) Signal Routing & (Hardware/SoSwitchingware) Flat PanelTVs/MonitorsDisplays/ 8.5% HardwareCollaborationPresentation 10.9% Control Systems 9.1% 8.8% 15.9% 12.7% 0.2% 0.3% 0.5% 0.8% 1.5% 3.4% 3.8% 4.7% 5.6% 6.0% 7.2% Signal Routing & (Hardware/SoSwitching ware) 21.2 % 17.2 % Flat MonitorsDisplay/TVs/Panel 12.5% Services 10.1% LED DisplaysVideo 9.2% Laser,(DLP,ProjectorsLCOS,etc.) 6.6% 5.1% ScreensProjection 4.7% AV Servers 4.4% Others 2.7% Media Servers 2.2% 2.1% StorageMedia 1.8% &HeadsetsHeadphones,Earsets What percentage of your company’s 2019 Command & Control revenue came from the following products? What percentage of your company’s 2019 Conferencing and Collaboration revenue came from the following products? 4 January 2020 Provider Channel Survey Results AVIXA avixa.org
Asia Pacific Middle EastLatinNorthEuropeAmericaAmerica LatinNorthEuropeAmericaAmerica 15.9% (ConferencingCamerasSurveillance) 9.1% Media7.7Servers % Media Storage6.8% AV Servers 5.4% Others 5.2% StandaloneSoware 32.4% Signal Routing & (Hardware/SoSwitching ware) 17.4% Services What percentage of your company’s 2019 Content Distribution and Media revenue came from the following products? What percentage of your company’s 2019 Digital Signage revenue came from the following products? Flat Panel Displays/TVs/MonitorsLEDVideoDisplaysServices Signal Routing & Switching (Hardware/So ware) Media Players Mounts, Stands & Li s Media Servers Standalone So Otherware AV Servers Media Storage 5AVIXA avixa.org January 2020 Provider Channel Survey Results
What percentage of your company’s 2019 Learning revenue came from the following products? What percentage of your company’s 2019 Live Events revenue came from the following products? MicrophonesServicesSpeakers (Wired and Wireless) Signal Routing & installedLightingControlFlatLED(Hardware/Software)SwitchingVideoDisplaysPanelDisplays/TVs/MonitorsSystemsFixtures(includingandportable) 18.3% 13.9% 10.7% 8.7% Cameras (Video Production Recording) Headphones, Headsets & Earsets Projection Screens Projectors (DLP, LCOS, Laser, etc.) Media OthersAVMediaStandaloneStorageSoftwareServersServers 5.8% 4.2% 2.6% 2.5% 2.1% 1.0% 0.6% 0.3% 0.2% 8.3% 7.9% 6.7% 6.2% 15.6 % Projectors (DLP, LCOS, Laser, etc.) 3.9% Others 1.4% Media Storage 7.9 % Cameras (Video Production Recording) 2.0% AV Servers 9.2% Projection Screens 12.8% Services 16.2% Signal Routing & (Hardware/SoSwitchingware) 22.2% Flat Panel TVs/MonitorsDisplays/ 8.4% Mounts, Stands & Li s 0.5% Media Servers 6 January 2020 Provider Channel Survey Results AVIXA avixa.org
11.0% 8.7%11.4%18.3% Speakers Others Services Flat Panel TVs/MonitorsDisplays/Signal Routing & (Hardware/SoSwitchingware) LED Video Displays (WiredMicrophones&Wireless) Cameras (Video Production Recording) Lighting Fixtures (including installed & portable) Projectors (DLP, LCOS, Laser, etc.) Mounts, Stands & Li sProjection Screens Media Servers Media StorageAV7.3Servers % 4.6% 4.5% 7.7% 7.5%7.5% 1.7% 1.2% 1.1%3.9%3.9% What percentage of your company’s 2019 Performance Entertainment revenue came from the following products? What percentage of your company’s 2019 Security Surveillance Life Safety revenue came from the following products? 7.7% Control Systems 16.8% Services 17.3% 27.4Others% (ConferencingCamerasSurveillance) Headphones, Headsets & Earsets Microphones (Wired & Wireless) AV LEDServersVideo Media(Hardware/SoSignalFlatMediaStandaloneDisplaysSowareServersPanelDisplays/TVs/MonitorsRouting&Switchingware)Storage 1.4% 1.5% 2.3% 2.7% 2.7% 3.6% 4.4% 5.3% 6.8% 7AVIXA avixa.org January 2020 Provider Channel Survey Results
FlatOthersPanel Displays/TVs/Monitors Control SpeakersSystems61.8 % 18.2% 10.5% 4.6% Media StorageSignal Routing & Switching (Hardware/So ware) 3.2% Cameras (Video Production Recording) AV LightingServersFixtures (including installed & portable) Media1.8Servers % 0% 0% 0% 0% What percentage of your company’s 2019 Simulation and Visualization revenue came from the following products? What percentage of your company’s 2019 other revenue came from the following products? 20.6% 16.2% 15.8% 13.7% 7.4% 6.9% 4.9% 4.3% 2.7% 2.4% 2.2% 1.6% 1.4% 8 January 2020 Provider Channel Survey Results AVIXA avixa.org
What percent of your company’s 2019 services revenue came from the following services? What percent of your company’s 2019 revenue came from the following industries? Cloud services (recurring) Rental & Staging AV Design AV Installation Integration Managed Services & Maintenance Other 56.4% 2.8% 15.4% 17.6% 4.1% 3.6% 9.7% Government & Military 4.7% Hospitality 4.1% Retail 4.6% Healthcare 6.6% Venues & Events 23.4% Education 36.5% Corporate 4.6% Media & Entertainment 2.3% Energy & Utility 0.8% Transportation 1.6% Residential 1.2% Cinema 9AVIXA avixa.org January 2020 Provider Channel Survey Results
What do you estimate the average distributor markup is applied to these products? Markup is the amount by which the cost of a product is increased in order to derive the selling price.CaptureAudioVenuesTransportationRetailResidentialMediaHospitalityHealthcareGovernmentEnergyEducationCorporateCinema&Utility&Military&Entertainment&EventsEquipment&Production Equipment StreamingSoftwareInfrastructureEnvironmentalControlMedia, Storage & Distribution Video Displays Video Projection 25.5% 2.0% 2.5% 13.8% 1.8% 11.4% 41.2% 10.7% 0% 51.9% 27.3% 2.9% 9.0% 15.0% 7.0% 13.0% 11.0% 11.0% 10.0% 22.0% 22.0% 12.5% 85.6% 12.4% 55.2% 60.7% 45.7% 14.7% 3.6% 0% 3.7% 18.2% 2.9% 38.0% 40.0% 35.0% 32.0% 30.0% 32.0% 31.0% 36.0% 34.0% 0% 0% 66.7% 0% 3.6% 8.6% 0% 0% 0% 0% 0% 0% 24.0% 22.0% 26.0% 20.0% 21.0% 17.0% 26.0% 15.0% 17.0% 13.0% 8.0% 16.0% 14.0% 21.0% 16.0% 13.0% 10.0% 10.0% 4.0% 2.0% 5.0% 1.0% 5.0% 9.0% 4.0% 4.0% 3.0% 3.0% 0% 2.0% 2.0% 1.0% 1.0% 0% 4.0% 4.0% 9.0% 13.0% 9.0% 18.0% 11.0% 14.0% 16.0% 9.0% 10.0% 20.0% 16.0% 21.0% 19.0% 21.0% 22.0% 19.0% 18.0% 18.0% 25.0% 2.2% 6.2% 0% 1.8% 0% 23.5% 46.4% 8.3% 11.1% 0% 48.6% 0% 2.2% 0% 3.5% 7.1% 5.7% 2.9% 0% 16.7% 0% 9.1% 0% 0% 1.1% 0% 0% 0% 0% 0% 14.3% 0% 7.4% 9.1% 25.7% 0% 1.1% 3.7% 20.7% 16.1% 5.7% 0% 0% 25.0% 0% 18.2% 0% 0% 0% 2.5% 0% 0% 8.6% 5.9% 0% 0% 3.7% 9.1% 2.9% 0% 2.2% 1.2% 3.5% 5.4% 8.6% 2.9% 0% 33.3% 7.4% 0% 2.9% 37.5% 3.3% 4.9% 3.5% 3.6% 5.7% 8.8% 25.0% 16.7% 14.8% 9.1% 14.3% SignageDigital < 10% Conferencing & Collaboration 10% to 20% 21% to 30% 31% to 40% 41% to 50% 51% or more Don’tknow Avg Learning EntertainmentPerformance SurveillanceSecurityLifeSafety EventsLive Command&Control Simulation & Visualization OtherDistributionContent&Media Which solution you offer is the most in demand for each of the verticals from which you derive revenue? 10 January 2020 Provider Channel Survey Results AVIXA avixa.org
61% YearFive years Remain the same 34% Remain the same 20% Decreasing 34% Decreasing 19% Increasing 32% Increasing Do you see your channel markups increasing or decreasing over the next .... Audio CaptureEquipment&Production Equipment StreamingSoftwareInfrastructureEnvironmentalControlMedia, Storage & Distribution Video Displays Video Projection 6.0% 8.0% 6.0% 9.0% 7.0% 9.0% 6.0% 20.0% 18.0% 39.0% 49.0% 34.0% 41.0% 34.0% 30.0% 34.0% 40.0% 42.0% 32.0% 26.0% 35.0% 29.0% 31.0% 29.0% 34.0% 21.0% 22.0% 13.0% 6.0% 12.0% 7.0% 15.0% 15.0% 11.0% 7.0% 7.0% 1.0% 1.0% 4.0% 0% 4.0% 4.0% 2.0% 1.0% 0% 2.0% 0% 1.0% 0% 0% 0% 0% 4.0% 3.0% 7.0% 10.0% 8.0% 14.0% 9.0% 13.0% 13.0% 7.0% 8.0% 19.0% 16.0% 19.0% 16.0% 20.0% 20.0% 18.0% 17.0% 16.0% < 10% 10% to 20% 21% to 30% 31% to 40% 41% to 50% 51% or more Don’tknow Avg What do you estimate the average integrator reseller markup is applied to these products? Markup is the amount by which the cost of a product is increased in order to derive the selling price. 61%Year Remain the same 20% Decreasing 19% Increasing 34%Five years Remain the same 34% Decreasing 32% Increasing 11AVIXA avixa.org January 2020 Provider Channel Survey Results
Location MiddleAsia-PacificEast & Africa LatinNorthEuropeAmericaAmerica 58.3% 5.0% 13.3% 16.7% 6.7% 12 January 2020 Provider Channel Survey Results AVIXA avixa.org
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