LOGO GUIDELINES 2023
1 - Introduction 2 - The Golden Ratio in Logo Design 3 - Using the Golden Ratio in Logo Design 4 - Logo Versins 5 - Clear Space 6 - Minimun Size 7 - Colour Palette 8 - Typography
Transport Study Unit (TSU). TSU is a study unit, a working team, and a research group. TSU has been supporting the government in improving the traffic congestion along Russian Blvd, especially the redesign of Kdan Pir Intersection, Neakvoan Intersection, etc. TSU members also join several research projects including LBE research project. TSU members can learn from actual study/research projects, involving themselves in a more practical working tasks and experiences.
The ratio is the relationship between 2 or more elements. The Golden ratio will form if the proportion is 1:1.618. How did we get the number 1.618? The number takes its roots from the Fibonacci sequence: 0,1,1,3,5,8,13,21,34 ... The next number is a combination of the previous two The sequence itself can be found all over nature, in the number of flower petals, spirals of a sunflower, or a pineapple. This sequence is the mathematical rule our world is built on. What does it have to do with the golden ratio? The ratio of two consecutive numbers from the sequence gets closer and closer to the Golden Ratio, 1.618 the further we go. In its essence, the golden ratio is the relationship between two quantities where the ratio of the small quantity (a) to the large quantity (b) is the same as the ratio of the large (b) to the whole (a+b).
The logo for the Transport Study Unit (TSU) is a simple yet effective design that represents the organization's mission and goals. The logo's shape represents the road network, which is an important part of supporting the transport sector.
3x
3x
x
2x 2x
2x 2x 21x
x 2x 3x 69x
Internal facing
The clear space around the logotype allows it to stand out from surrounding elements. Clear space corresponds to twice the diameter of the circles of the logo. Whenever possible, allow more clear space around the logotype than the specified minimum.
External facing
Blue color : blue is a color that represents trust, confidence,
Pantone 7686C
and intelligence.With TSU, we will provide you with the best
CMYK C98 M78 Y3 K0
solution and reliable service in transport field.
RGB R16 G81 B159 Hex #10519F
The logo has been designed to be a minimum size of 0.321 inch in height. There is no maximum size. On web the
For print: 0.31" minimum For web: 35 pixel minimum
logo should be no smaller than 35px in height.
Poppins ExtraLight use for generic content
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ‘?!”(%)#@/&<-+÷×=>$€:;,.*
Poppins Semibold use to highlight specific content.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789 ‘?!”(%)#@/&<-+÷×=>$€:;,.*