CONTENTS 1 - Introduction 2 - The Golden Ratio in Logo Design 3 - Logo Contruction 4 - Logo Versins 5 - Clear Space 6 - Minimun Size 7 - Colour Palette 8 - Typography
INTRODUCTION Transport sector plays an indispensable role in economical development in a society. Transport sector includes the movements of people and goods, both locally and globally. Transport and Infrastructure Engineering covers land transport (highway and railway), water transport, and air transport. A better transport system may mean a more developed country! However, human resource with transport related skills remains quite limited to support the development in Cambodia towards a more sustainable society. Therefore, Département du Génie des Transports et des Infrastructures (GTI) program is a new program in Cambodia and is created at very first time at Institute of Technology of Cambodia (ITC) to respond to the increasing demand for human resources in transport and logistic industries. GTI is aimed to produce qualified engineers in the fields of transport (transportation and logistics) and infrastructures (design, construction, maintenance, auscultation and reparation of many types of infrastructures).
Page 1
THE GOLDEN RATIO IN LOGO DESIGN The ratio is the relationship between 2 or more elements. The Golden ratio will form if the proportion is 1:1.618. How did we get the number 1.618? The number takes its roots from the Fibonacci sequence: 0,1,1,3,5,8,13,21,34 ... The next number is a combination of the previous two The sequence itself can be found all over nature, in the number of flower petals, spirals of a sunflower, or a pineapple. This sequence is the mathematical rule our world is built on. What does it have to do with the golden ratio? The ratio of two consecutive numbers from the sequence gets closer and closer to the Golden Ratio, 1.618 the further we go. In its essence, the golden ratio is the relationship between two quantities where the ratio of the small quantity (a) to the large quantity (b) is the same as the ratio of the large (b) to the whole (a+b).
Page 2
LOGO CONTRUCTION The logo's shape represents the road network, which is an important part of supporting the transport sector.
21x
3x
21x
3x 2x x 2x
21x
53x
Page 3
LOGO VERSIONS
internal facing
CLEAR SPACE
external facing
5x
5x
5x
5x
The clear space around the logotype allows it to stand out from surrounding elements. Clear space corresponds to twice the diameter of the circles of the logo. Whenever possible, allow more clear space around the logotype than the specified minimum.
Page 4
COLOUR PALETTE Blue color : blue is a color that represents trust, confidence, and intelligence.
Pantone 7686C CMYK C98 M78 Y3 K0 RGB R16 G81 B159 Hex #10519F
Page 5
MINIMUM SIZE The logo has been designed to be a minimum size of 0.321
For print: 0.31" minimum
inch in height. There is no maximum size. On web the
For web: 35 pixel minimum
logo should be no smaller than 35px in height.
TYPOGRAPHY Gilroy Regular use for generic content
Gilroy Bold use to highlight specific content.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789 ‘?!”(%)#@/&<-+÷×=>$€:;,.*
0123456789 ‘?!”(%)#@/&<-+÷×=>$€:;,.*
Page 6