CONTENTS About INCOS . . . . . . . . . . . . . . . . . . 3 About So . . .? . . . . . . . . . . . . . . . . . . . 5 So . . .? Escapes . . . . . . . . . . . . . . . . 7 Body Mist By So . . .? . . . . . . . . . . . . . . . 13 So . . .? Unique . . . . . . . . . . . . . . . . . . . 17 Miss So . . .? . . . . . . . . . . . . . . . . . . . . 21 Glow by So . . .? . . . . . . . . . . . . . . . . . . 27 So . . .? You . . . . . . . . . . . . . . . . . . . . So . . .? Smooch . . . . . . . . . . . . . . . . . So . . .? The Collection . . . . . . . . . . . . So . . .? Iconic . . . . . . . . . . . . . . . . . . . So . . .?
. . . . . . . . . . . . . So . . .?
. . . . . . . . . . . . . . . . . . . . So . .
. . . . . . . . . . . . . . . . . . Bespoke
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. . . . . . . . . . Aoura London . . . . . . . . . . . . . . . . . Scentology . . . . . . . . . . . . . . . . . . . Escentuals . . . . . . . . . . . . . . . . . . . Heaven Scent . . . . . . . . . . . . . . . . . Giftsets . . . . . . . . . . . . . . . . . . . . . No.1 BODYMIST INTHE UK
Sorry Not Sorry
Oud
? Giftsets
London
London Woman
High Quality Cruelty Free Affordable On Trend Inclusive ABOUT 3
Incos designs, manufactures, and distributes: So…? - the #1 best-selling self-select fragrance brand in the UK (Mintel, May 2022) -, Bespoke
London, Scentology, Aoura
London and Escentuals brands Specialising in offering high-quality fragrance at affordable prices, the company is boasting a wide range of multi-award-winning eau de parfums, eau de toilettes, body fragrances, body mists, and cosmetic gift sets that are available in more
than 40 countries, over five continents . So…?, as one of the most successful brands for Incos, has sold over 100 million units worldwide since 2010 and the brand now has 10 ranges with over 200 registered trademarks worldwide INCOS has opened over 35,000 doors around the world with over 25 years of experience in the perfume market, has become a global leader in the category of youth mass fragrance and toiletries .
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1994
Launched by Yardley
1999
Acquired from The Yardley Group
2001
Named No 1 best-selling fashion self-select fragrance brand in the UK
2004
So…? Sinful launched
2006
Rapid range extension with multiple launches per year, such as Superstar, Exciting, Eternal, Exclusive, Brit, Rock and Roll
2012
Body Mist by So…? launched in South East Asia
2016
Body Mist by So…? rolled out in the UK
2019
Grown into a powerful fragrance house, boasting 7 different fragrance lines and launch of Miss So…?
2020
Developed highquality hand gels to aid during the pandemic, which have won awards Additionally, we have expanded into bath & body products
2022
Takes over Impulse brand as the No 1 Body Spray/ Body Mist brand in the UK (Mintel report)
www.sofragrance.com
@sofragrance @sofragrance
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ABOUT
We are a global fragrance brand that’s become something of a cult beauty favourite amongst trendy females worldwide . Our mission is to offer high quality fragrances that suit all tastes and budgets, as we believe that beauty should be inclusive and available to all! By working with some of the best names in the perfumery industry, we’re able to offer fragrances produced by some of the finest fragrance houses, but at prices that won’t break the bank .
OUR SCENTS
With over 100 irresistible scents to choose from, ranging from the rich and bold, to the sweet, fruity and floral, there is a scent to fit every style, mood and occasion . For inspiration and new ideas, our talented London based in-house design team draws inspiration from a wide range of influences, including catwalk trends and high-street fashion, travel, blogs and social media . We pride ourselves on bringing our customers unique perfumes that are designed to empower the wearer
OUR STORY
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BODY MISTS
Discover new travel destinations with So…? Escapes . Uncover the body mists influenced by the feel of the sun on your skin, the ocean air in your hair and sand between your toes . These scents will tap into your wanderlust and take you around the world .
#SoEscapes
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Available in: 200ml and 50ml Body Mist Ibiza Dreams Bali Breeze Mykonos Nights Miami Vibes Barcelona Babe 8
Available in:
200ml and 50ml Body Mist
Caribbean Soul
Aurora Nights Seychelle Sands
Cali Night
Palm Beach
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Majorca Love Paris Romance Bondi Beauty Venice Kiss NEW Hawaiian Honey 10
BATH AND BODY
Get ready to pamper yourself with So…? Escapes Bath and Body Collection Relax and feel the warmth of a dreamy holiday with the sun kissed notes of sweet red apple, raspberry and pear . Enjoy the collection for a decadent, spa like experience and soak in the feeling of summer
NEW
Miami Vibes Body Scrub 450g Body Butter 200ml Shower Gel 250ml Body Lotion 200ml Bath Bomb 160g 11
#SoEscapesBathBody Ibiza Dreams Hand Cream 75ml Shea Butter 200ml Bath Cubes 8 x 25g Shower Cream 250ml Body Scrub 450g 12
Available in: 100ml and 50ml Body Mist
BODY MISTS
Looking for an easy to wear scent? Look no further than our Body Mist By So . . .? A perfect scent for that quick fragrance refresh for an all day fix, to make you feel beautiful .
#SoMistHave
Vanilla
Vanilla
Milkshake Candy Floss
Cotton Candy
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Lollipop
Strawberry & Cream Raspberry Frappé
Strawberry Cupcake
Galore
Rainbow Sorbet
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Birthday Cake Red Velvet
Musk Fresh Floral Sweet Floral Sweet Pea Peony Petals Cherry Blossom
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Available in: 100ml and 50ml Body Mist
Watermelon
Pink
Grapefruit
Pink Lemonade Piña
Colada Wild Berries
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BODY MISTS
Why settle for one when you could #LayerLikeAPlayer . The personalisation is up to you with So…? Unique Body Mist . Uncover the fun, freedom and originality of wearing each scent on their own, or blending multiple scents together for your own unique aroma .
#DiscoverYourScent
How To Layer
Step 1
Pick two or more scents
Step 2 Spritz them on the same patch of your skin
Step 3
Try different mixes to find the one that is unique to you
Highly recommend e d x1 spritz x2 spritz x1 spritz
True Romance Combo
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Cashmere Truffle Cream Sugar Plum Vanilla Candy Coral Daisy Available in: 150ml Body Mist 18
Available in: 150ml Body Mist
White Blossom Sweet Pea
Peony Blush Berry Bliss
Floral Night
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Sweet Orchid Candy Love Coco Loco Vanilla Latte Cherry Blossom Rose Berry NEW 20
Look no further than Miss So…? for your new signature scent Embrace the desire, indulge in the romance and fall in love with these perfect scents for your everyday enchantment You are sweet, you are passionate, you are Miss So ?
Available
Midnight Magic Love Potion Secret Crush
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in: 50ml Eau de Parfum
#LiveAndLove
Starlet Starlet Secret Crush Love Potion NEW Available in: 150ml Body Fragrance 22
Available in: 140ml Perfume Mist
Love Potion Starlet
Magic Sugar Rush
Midnight
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Secret Crush Twilight Kiss Precious Pearl Eternally Yours NEW 24
BATH AND BODY
Carry on your love of Miss So…? with the new Bath and Body Collection for your new everyday scent . Embrace the desire, indulge in the romance and fall in love with this perfect range that will take your self care routine to the next level . Explore the new body lotion, shower cream and body butter for your everyday enchantment . You are sweet, you are passionate, you are Miss So…?
#MissSoBathAndBody
Secret Crush Body Butter 200ml Shower Cream 250ml Body Lotion 200ml NEW
in: 25
Available
Body Butter 200ml Body Butter 200ml Shower Cream 250ml Shower Cream 250ml Body Lotion 200ml Body Lotion 200ml
Potion Starlet 26
Love
Let your inner shine be unleashed with Glow By So…? Enhance what you already have and be unstoppable, with a glow to rival the stars . The perfect range for a quick and easy radiant look and a long lasting fresh scent .
Available in: #ShowMeYourGlow
140ml Shimmer Mist
Available in: Illuminating Highlighting Kit
3x 4 5 g
Cosmic Queen Prosecco Pearl Glow Getter Bronze Babe
Stardust
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NEW Glow Getter Prosecco Pearl Bronze Babe Champagne Blush Champagne Blush Glow Getter Prosecco Pearl
Mist
140ml Shimmer
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100ml Intense Shimmer Spray
Available in: 150ml Body Mist
BODY MISTS
Show your individuality with So . .? You Body Mist and get ready to make your mark The perfect range to show who you are in a bold and fun way while being authentically yourself!
#ReflectionOfYou
Summer Breeze Love Blossom Magic Dream Passion Night
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Forever Loved Divine Kiss Shower Cream 250ml Shower Cream 250ml Body Lotion 200ml Body Lotion 200ml Body Mist 150ml Body Mist 150ml 30
Embrace your inner goddess with Smooch By So…? The perfect range to liberate yourself with the sweet, spicy and woody scents, that will leave you feeling irresistible This will be your new best friend
#SoSmoochMe
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EAU DE PARFUM
Nude Vixen Hot Pink Cupid Available in: 30ml Eau de Parfum 32
Embrace your style with So…? The Collection, a fragrance inspired by fashion trends and fashion lovers . Uncover the fresh, floral and rich scents that are designed to complete every outfit .
#UnleashYourStyle
Available in: 100ml Fragrance Mist
I am... So...? So...? Dark Romance So...? Sorbet Dream
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So...? Dark Romance I am... So...? So...? Floral Crush So...? Sheer Illusion So...? Sorbet Dream Available in: 30ml Eau de Parfum 34
in: 15ml & 30ml Eau de Toilette 35
Reclaim your youth with So…? Iconic . This classic and timeless So…? range was designed to invoke a bold and fearless attitude in your day-to-day life .
So...?
Me
#FragranceWithAttitude Kiss
So...?
So...? Sinful Available
So...? Kiss Me So...? Kiss Me So...? So...? So...? Sinful So...? Sinful 150ml Body Mist 75ml & 150ml Body Fragrance 36
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Take your self-care routine to the next level with So…? Sorry Not Sorry and make no excuses for putting yourself first . Indulge in the Bath Milks, Body Mists, Shower Yoghurts, Body Scrubs, Body Lotions, Body Butters and so much more Embrace your inner beauty while being unapologetically yourself #SoSns
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Hair Mask 200ml Shower Yoghurt 200ml Body Buffer 450g Body Butter 250ml Lip Balm 12g & Lip Scrub 15g Available in: 39
Body Mist 200ml Bath Milk 500ml Shower Jelly 345 ml Body Lotion 345ml 40
The SO…? Oud collection combines facets of luxurious resinous oud notes with a twist using elegant florals, spiced gourmands, rich woods and amber . Our combinations are designed to delight lovers of oud In body mist format, they are perfect for refreshing your scent day to night for any festival or event .
Available in: 150ml Body Mist
#SoOud
Amber 41
White Floral Vanilla Silk Rose
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So...? Iconic
Mini’s Galore
So...? Iconic
Three For Me
So...? Escapes Set
4x50ml Body Fragrance 4x50ml Body Mists 3x15ml Eau de Toilette Available in:
GIFTSETS
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Body Mist By So...?
Luscious Four
Body Mist By So...?
Luscious Trio
Body Mist By So...?
Mini Mist Set
4x100ml Body Mists 3x100ml Body Mists 4x50ml Body Mists
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Available in:
4x50ml Body Fragrance
3x30ml Eau de Parfum
Miss So...?
Mini’s Galore
Miss So...?
Elegance Set
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3x100ml Fragrance Mist
So...? Fragrance Collection
4x50ml Body Mist
So...? Unique Mini Mist Set
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Cool, charming, charismatic and confident . That’s BESPOKE LONDON.
This fragrance is for the fashionable individual, who is sophisticated and ready to take on the world .
Available in:
(Left to right)
50ml Eau De Toilette
100ml Eau De Toilette
150ml Natural Body Spray
150ml Body Spray
@bespokelondonofficial
#BeBoldBespoke www.bespokelondonfragrance.com
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Fresh Citrus and Vetiver
Wild Herbs and Tonka Bean
Sweet
Gin and Citrus Woods
Spice and Sandalwood
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NEW NEW
Amber Spice and Vanilla
NEW NEW
Aquatic Herbs and Driftwood
Grapefruit, Vetiver and Cashmere
Soft Fougere and Wood Spice 49
Black Suede and Fougere
Available in: (Left to right)
50ml Eau De Toilette
100ml Eau De Toilette
150ml Natural Body Spray
150ml Body Spray
Oriental Woods and Amber Caramel Amber and Cashmere
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Stylish, trendy, charismatic and confident . That’s the BESPOKE LONDON WOMAN.
Available in:
(Left) 100ml Eau De Parfum
(Right) 140ml Perfume Mist
#BeBoldBespoke
@bespokelondonofficial
www.bespokelondonfragrance.com
Salted Caramel and Water Lilies
Spiced Pear and Warm Amber
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Bergamot and Rose Musk
Mandarin Praline and White Flowers
Jasmine and Chocolate Berries
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Spoil yourself in the luxury of high quality, and relish in the affordability of Aoura
The incomparable scents from Aoura London will leave you mystified . Beauty inside and out and sophistication at it’s finest .
Available in: 100ml Eau De Parfum
Midnight Passion
Pretty Woman
Hot Cherry Secret
Paradise Bliss Love Rush
Envy
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Midnight Passion Love Rush Pretty Woman Paradise Bliss Free Spirit Forever Love Sweet Dreams Ruby Kiss Secret Envy Available in: 220ml Body Mist #AouraLondon NEW @aouralondon 54
Luxury and minimalism come together in a single bottle of Scentology
The natural and clean fragrance notes allows the wearer to feel sophisticated and elegant all day long .
#Scentology
@scentologyofficial
Pomelo & Neroli
Lychee & Floral Bouquet
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Vanilla Latte & Velvet Woods
Floriental Mandarin
Available in: 100ml Eau De Parfum
Orchard Fruits & Freesia
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The luxurious Scentology
Body Mists range is designed to allow you to embrace elegance and minimalism . With a perfect blend of natural, simplistic and timeless fragrance notes, it is created to allow you to revive your energy all day long .
#Scentology
Pomelo & Neroli
Lychee & Floral Bouquet
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Available in: 200ml Body Mist
Vanilla Latte & Velvet Woods Floriental Mandarin Orchard Fruits & Freesia
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Mixing has never been more fun with your new range of Escentuals Whether you’re in the mood for something sweet, something floral or something completely different, the fusion of scents will allow you to have an infinite amount of options when it comes to your aroma .
Available In:
100ml Eau De Parfum
# Esce ntuals
@escentualsofficial
www.escentualsfragrance.com
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Indulge in the exquisite range of Escentuals Body Mist . From sweet to floral, the blend of different aromas offers you an infinite range of options . With this fusion of scents, the possibilities are endless, and you can experiment with a variety of combinations to create your unique and captivating aroma . Wear them on their own or layer them up to have your own combinations!
#Escentuals
Available In:
(Left) 125ml Body Mist
(Right) 250ml Body Mist
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Available in: (Left to Right)
100ml Body Mist
125ml Body Mist
200ml Body Mist
Jump into joy with the new Heaven
Scent Body Mist collection . The perfect range to escape to paradise with the sun on your face and ocean breeze in your hair .
#HeavenScent
Beach Party
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Sunset
Tropical Paradise Ocean Breeze 64
Kiss
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