Winter/Spring 2024 Promotions Guide

Promos MUTUALIZED

LOVE OF FOOD MINDFUL SIMPLY TO GO

COLD BEVERAGES SNACKING DIGITAL ASSETS

Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2024

HOLIDAYS TO GO ADDITIONAL PROGRAMS

WINTER SPRING 24

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MUTUALIZED PROMOTIONS

LTOs: Driving Traffic, Sales & Frequency

From creative to classic, our promotional LTOs for Winter/Spring 2024 beckon guests to enjoy the warmth of winter dishes and the freshness of spring salads. This promotion cycle is filled with LTO dishes that will entice guests into the café for breakfast, daytime and snacking. Be sure to tap into the resources available to market LTOs, using POS, banners, miniposters and digital assets to promote these limited-time specials for the months of January through May in our retail Government, Hospital, Seniors and Universities locations.

APRIL Destination: Flavor

Mindful’s feel-good foods, with an emphasis on wellness, help guests kick off their best new year yet. The talented chefs at Love of Food have created dishes infused with regional and on-trend flavors—for guests who love tradition with a twist.

Good news for flavor seekers: Love of Food and Mindful deliver for everyone in April, balancing familiarity with adventure and local flavors with regional trends.

Intriguing ingredients and creative twists keep the menu exciting.

FEBRUARY Great Food from the Heart

MAY Perfectly Portable

Quality ingredients, memorable flavors and a passion for delighting guests inspired February’s Love of Food LTOs. Mindful’s menu allows guests to indulge healthfully with today’s most popular dishes.

Handhelds are having a moment! As café guests multitask through their day, they can appreciate the array of delicious, nutritious sandwiches and wraps at Mindful and Love of Food.

MARCH A World of Flavor Our café guests continue to expand their culinary curiosity so the Mindful Hero lineup is celebrating global dishes. Love of Food jumps right in with regional flavors that let guests try something new.

Promotions Series We accelerate results with marketing promotions and Limited Time Offers that are proven to drive guest excitement, participation and purchase frequency resulting in increased sales, profitability and check average.

LTOs DRIVE PROFITABILITY THROUGH:

LTOs DRIVE INCREASED SALES THROUGH:

• • • •

• • • •

Targeted product utilization Consistency Driving out cost Driving value pricing

Check average Increased guest participation Increased guest frequency New product awareness

WINTER / SPRING 2024

JANUARY New Tastes for a New Year

Contents The Power of LTOs.................................................................. 06

MUTUALIZED PROMOTIONS

Implementation Guides........................................................ 08 Promoting LTOs........................................................................ 10 Love of Food............................................................................. 12 Mindful........................................................................................ 14 Simply To Go............................................................................. 18 Cold Beverages.........................................................................20 Snacking.....................................................................................22 Digital Assets.............................................................................24 Holidays To Go..........................................................................26 Additional Programs................................................................28 Contacts.....................................................................................37

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WINTER / SPRING 2024

Love of Food’s Smoked Pulled Pork Potato Hash Bowl

MUTUALIZED PROMOTIONS

The Power of LTOs LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with variety and on-trend tastes. These innovative menu offerings generate guest interest and frequency, resulting in higher sales, profitability and check average. In simplest terms, they’re a big deal.

Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and consumer insights. Everything in the promotions series is guest-centric and every decision is based on a guest’s motivations and key drivers. Culinary development always starts with data: research from Datassential® and other sources, research from our vendor partners and our own sales reports. With this information, we can identify movements, trends and ingredients to develop LTOs that entice and attract guests—and keep them coming back again and again.

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Gathering and Measuring Guest Data During the LTO development process, we rely on information from varied sources.

DATASSENTIAL We use Datassential menu trends and menu adoption cycles to begin development.

The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.

CONSUMER VILLAGE

INFOR Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.

Together, these unique tools and processes enable us to better understand the guest as an individual and capitalize on our insight to create solutions.

WINTER / SPRING 2024

This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.

Implementation Guides FEB RUARY

M A RCH

New Tastes for a New Year

Great Food from the Heart

Mindful’s NEW All-American Burger Bowl

T R E N D WAT C H

Mindful’s feel-good foods, with chef-crafted recipes and an emphasis on wellness, help guests kick off their best new year yet. As always, Mindful’s inspiration extends beyond the café to support guests on their personal wellness journey with easy, approachable advice at Mindful.Sodexo.com. The talented chefs at Love of Food have created fresh and bold dishes for January, infused with regional and on-trend flavors, for guests who love tradition with a twist.

In this cycle’s promotion kit, you’ll find point-of-sale marketing assets for both Mindful and Love of Food so be sure to display them throughout the month.

BREAKFAST

Look For: Mindful’s Turkey Chorizo & Egg Breakfast Flatbread and Baked Apple & Walnut Oatmeal

Sodexo’s cold beverage planograms are based on both guest sales data and marketplace data. They are designed to increase sales and revenue at your unit. Planograms ensure the most popular—and profitable—products receive prime slots in coolers and merchandisers, guaranteeing that guests find their favorite products and see the new products they’d like to try.

Note what’s new on the planograms and fill the slots with new products. Be sure to sell out discontinued products before adding new items.

Update Your Cold Beverage Pricing Major cold beverage vendors are increasing prices at the start of 2024, so be sure to set product pricing at optimized levels: For Healthcare units, use the pricing tool on Retail Ranger.

For Campus locations, use the Campus pricing app. If needed, move existing prices closer to an optimized price with incremental increases.

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Quality ingredients, memorable flavors and a passion for delighting guests inspired February’s Love of Food LTOs— both variations of Mexican classics. Mindful’s menu allows guests to indulge healthfully on today’s most on-trend dishes: a Green Goddess Grain Bowl and a Vietnamese Hot Honey Grilled Chicken Bowl. You’ll find countertop displays for every February LTO and Hero, as well as bio sheets for the Love of Food chefs, in your promotion kit and in the digital assets tab on Retail Ranger (us-retailranger.sodexo.com).

Mindful’s NEW Green Goddess Grain Bowl

The Harris Poll reports that consumers have a deep affection for breakfast, with three in five Americans (62 percent) saying breakfast is their favorite meal of the day.

New Planograms Available New cooler planograms will be available on Retail Ranger at us-retailranger.sodexo.com on January 1, 2024. If you have the QR code in your cooler, it will automatically update to the new planogram. If you need additional QR stickers, they will be available in Meyers Print Management on February 1.

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2024

IMPLEMENTATION GUIDE

A World of Flavor Our café guests continue to expand their culinary curiosity so the Mindful Hero lineup for March celebrates many regional dishes, with Asian, Mediterranean, Middle Eastern and popular US tastes! Love of Food jumps right in with flavors from the South, including a brandnew Southern Shrimp Burger. Digital and downloadable marketing assets, including café screens, reels and videos, are available on Retail Ranger at us-retailranger.sodexo.com.

HOT HONEY According to QSR, hot honey has captured the imagination of consumers because of increasing interest in “sweet heat.”

Look For: Mindful’s Vietnamese Hot Honey Grilled Chicken Bowl

Love of Food’s NEW Spicy Beef Quesabirria

Chef Shares Winning Recipe with Love of Food Chef Sam Blackburn won the 2023 Culinary Innovation Challenge with his plant-forward dish Tres Hermanas Tostada, now one of Love of Food’s LTOs in February. This winning recipe features sustainably sourced ingredients with a low environmental impact.

Sam describes his dish as a casual, fun version of a tostada that celebrates the Northern New Mexico region he calls home—it’s a crispy tortilla heaped with smashed bean stew, charred corn, squash, mushrooms and habanero-pickled vegetables, and topped with cotija cheese.

Chef Sam, a Senior Manager on the Operational Excellence team, has won other contests in recent years, including the 2018 National Mushroom Council Recipe Contest, the 2020 California Giant Berry Farms Chef Invitational and Sodexo’s 2021 Culinary Innovation Challenge, and he’s currently a finalist in Sodexo’s 2023 Sustainable Chef Challenge. He was recently invited to serve as a Mindful Development Chef and has been busy sharing his skills with the Mindful culinary team, crafting dishes and Heroes that guests will love.

2024

IMPLEMENTATION GUIDE

T R E N D WAT C H

2024

T R E N D WAT C H

MUTUALIZED PROMOTIONS

JA NUA RY

IMPLEMENTATION GUIDE

Southwestern Omelet & Roasted Potatoes

EVERYTHING SEASONING It started with a bagel 50 years ago, and now this seasoning is truly everywhere, flavoring popular foods like potato chips and ice cream.

Look For: Mindful’s Everything Sausage Avocado Toast and Middle Eastern Everything Wrap

Guests Love Holidays to Go Convenience for Spring Gatherings Holidays to Go is a takeaway program, offering ready-toserve meals, a la carte dishes and desserts for your guests’ spring holidays and gatherings. (And it’s a great way to grow incremental sales in your café!) Covering the upcoming Easter and Passover holidays, the program has preplanned menus, recipe banks, how-to guides, promotional materials and order forms to help you launch the program for your café guests. Visit Retail Ranger for details.

Asian-Style Salmon Rice Bowl

Mindful Mile Program Relaunches We’ve refreshed the assets for the popular Mindful Mile program to help inspire your guests to make movement a regular part of their lives. You’ll find a guide for getting started, motivation tips and post-walk stretching exercises. Visit Retail Ranger for Mindful Mile program tips and more.

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ENERG

IZING

Love of Food’sTres Hermanas Tostada

Valentine’s Day Upsell Holidays to Go’s Pizza Bundle is fancy enough for date night or a party with friends and features a 16” prebaked hot pizza, choice of salad and dessert, plus a 2-liter soda.

See details on Retail Ranger.

YOUR

WALKS

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JANUARY

FEBRUARY

MARCH

With New Year’s excitement, Love of Food and Mindful menus offer worldwide flavors and unforgettable meals.

Popular ingredients populate this month’s menu, from chickpeas and hot honey to a green goddess dressing.

For the January Guide: CLICK HERE

For the February Guide: CLICK HERE

Entice guests to the café for early-morning nutrition: Mindful’s avocado toast and Southwestern omelet are the ultimate breakfasts.

For the March Guide: CLICK HERE

WINTER/SPRING 2024

A P R IL

2024

MAY

2024

IMPLEMENTATION GUIDE

Destination: Flavor

Perfectly Portable:

Love of Food’s Szechuan Eggplant Stir-Fry with Noodles

BREAKFAST SANDWICHES

Look For: Mindful’s Veggie & Cheese Frittata Sandwich

Set Up for Success with Menu Planning

With a delicious variety of plant-forward menu options, your guests are choosing plants (vegetables, grains and beans) over animal products for both health and environmental reasons. As Earth Day 2024 is celebrated, insights* show that 70 percent of US citizens are eating plant-based foods, up from 66 percent one year ago. Your guests care about health, locally sourced food and sustainability, and Mindful and Love of Food have been ahead of the curve for more than a decade in offering plant-based, vegetarian and vegan dishes.

April’s LTO line-up includes 20 plant-forward dishes, allowing guests to find exactly what they’re looking for in your café.

Contact your segment culinary director for assistance with menu planning.

*Strategic Market Research, 2023

Handhelds are having a moment! As café guests multitask through their day, they appreciate Mindful’s array of handhelds that are both delicious and nutritious (and best of all—no utensils needed!). With on-trend proteins, fresh veggies and flavorful spreads and sauces, these Hero handhelds are hands-up awesome because they’re portable and perfect for enjoying one bite at a time.

The preferred weekday breakfast for 44 percent of consumers is a breakfast sandwich (Nestle Professional, 2022).

Feature Plants at the Center of the Plate

• When menu planning, start with segment-approved menus preloaded into your menu-planning applications.

• Replace or add menu items to customize for your region and guest preferences.

• Forecast to achieve margin and food cost targets.

• Flow final menus to Printables and the Everyday app to promote your café offerings.

Sweet & Tangy Grilled Chicken Sando

Look For: Love of Food’s Falafel & Veggie Flatbread Wrap

Top Tips for Cold Beverage Growth Let’s work together to grow sales and margins while providing the right products in the right place at the right price to our clients and guests. Take these five actions to grow your unit.

1. Post your cold beverage QR code in your cooler and activate that planogram. Coach your team to check on deliveries and proper product placement.

2. Activate Cold Beverage Innovation products. Our guests expect to see new items in coolers. Innovation increases basket size and propensity to purchase.

3. Offer 1-liter ambient water. Having ambient water displayed near our registers increases water sales by 12 percent.

In retail settings, a positive guest experience generates sales and repeat business. For Simply to Go coolers, planograms offer prime shelf space to popular and profitable products to maximize sales and revenue, based on insights and sales data—and allow guests to find exactly what they need at a glance. Planograms drive sales by making sure the right products are in the right places, especially for coolers with a variety of menu items and beverages. You’ll find up-to-the-minute planograms for your cooler on Retail Ranger at usretailranger.sodexo.com.

Recipes and Build Cards Are Important Too!

Made with protein-rich ground chickpeas and seasonings, falafel’s popularity is on the rise due to its appearance on fast-casual menus.

• For Drive support, email DRIVESupport@sodexo.com or sign up for Drive’s weekly training webinars.

Holidays to Go is perfect for Spring celebrations!

See page 9.

Chicken & Ginger Carrot Coulis Baguette

FALAFEL

• Start your menu plan 4 to 6 weeks ahead to allow time for ingredient delivery and LTO special orders.

REMINDER

IMPLEMENTATION GUIDE Why Planograms Are Important

Mindful’s Many Sandwiches

T R E N D WAT C H

T R E N D WAT C H

Flavor-seekers fit many profiles: Some reach for comforting, remind-meof-home dishes while others hunger for intriguing ingredients and creative twists. And that’s good news because Love of Food and Mindful deliver for everyone in April—balancing familiarity with adventure and local flavors with global trends. Promote this month’s Love of Food LTOs and Mindful Heroes using the print and digital marketing assets available in your kit and online at us-retailranger.sodexo.com.

Everything Bagel-Spiced Breakfast Wrap

Teriyaki Tofu & Grilled Pineapple Wrap

Using Simply to Go’s recipes and build cards ensure quality and consistency each time your culinary team prepares a menu item. They assure guests that what they purchase reflects what they’ve seen in the Everyday app and in marketing promotions. You’ll find recipes and build cards for all Simply to Go menu items on Retail Ranger.

REMINDER! Direct-Ship Of Core Cold Beverages There’s added earning potential in your unit when planograms are followed and product voids (aka missing products) are filled. In various locations, we’re directshipping core products from four major brands—CocaCola®, PepsiCo®, Red Bull® and Monster®—to fill existing voids in planograms. Please be sure you are buying and offering products shown on planograms to provide the beverages guests look for. Details on page 9.

4. Post easy-to-read pricing. Set optimal pricing using pricing apps and tools, and check invoices against product received.

Note: Cost increases were implemented January 1 from Coke, Pepsi, and Keurig Dr Pepper.

5. Build your check average by offering combos and multipacks. Not only do combos help the indecisive guest but they also yield more profit.

NEW! Grilled Chicken & Mexican Elote Grain Bowl

NEW! Plant-Based Deli Sandwiches Simply to Go introduces five new sandwiches created with Unreal Deli® meats. These plant-based deli meats are made with real veggies and protein-rich grains and legumes (with no GMOs, additives or preservatives). Place orders for Unreal Deli products through the Market Connection for Sysco and GFS. Please note you may need to use the DOT Order Form on Retail Ranger if your prime distributor does not stock Unreal Deli.

The Story of Unreal Deli With a 100-year family history of owning New York delicatessens, great-granddaughter (and vegan) Jenny hustled to develop and perfect a mouthwatering 100 percent plant-based corn’d beef to satisfy her cravings. What started in her tiny home kitchen and landed Mrs. Goldfarb on Shark Tank (with Mark Cuban investing $250,000 in 2019) is now the #1 bestselling vegan deli meat on Amazon and was voted #1 plant-based meat by Thrillist. Today, Unreal Deli offers plant-based deli meat—Unreal Corn’d Beef, Unreal Roasted Turk’y and Unreal Steak Slices—made with premium ingredients in every slice.

NEW! Plant-Based Chipotle Turk’y Sub

Coming Soon!

Simply to Go Catering Refresh

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APRIL

MAY

SIMPLY TO GO

We’re kicking off April with a full LTO and Hero lineup that features flavorful, enticing and oh-so-yummy dishes.

There’s something delicious for every taste and tastebud, from a breakfast hash bowl to a teriyaki tofu wrap!

For guests who love grab-andgo, there’s always something delicious at Simply to Go!

For the April Guide: CLICK HERE

For the May Guide: CLICK HERE

For the Simply to Go Guide: CLICK HERE

WINTER / SPRING 2024

IMPLEMENTATION GUIDE

Promoting LTOs Use the Winter/Spring 2024 marketing resources to promote LTOs and Heroes to café guests.

You’ll find promotional assets in your kit and on Retail Ranger at us-retailranger.sodexo.com under the Promotions and LTOs tab for Cycle 2.

PRINTED MARKETING ASSETS

8 Love of Food POS

CHEF CHARLES WILLIAMS “Tacos have mass appeal because you can feature almost any flavor.”

BAYOU SHRIMP PO’BOY TACOS 480CAL

2000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutrition information available upon request.

CHEF WILLIAM BRIZZOLARA

Awesome Tastes

The Love of Food POS are free-standing and do not require any hardware to display.

#216186

MUTUALIZED PROMOTIONS

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5 Banners

Szechuan Eggplant Stir-Fry with Noodles

Great Food

Please use X-Banner hardware to display your banners.

Turkey Reuben on Potato Pancakes CHEF STEVE SCHIELE

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50 Mindful POS

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Snacking & Cold Beverage

The Mindful POS use Mindful black holders.

Holders can be ordered from MEYERS Print Management on Sodexo_Net.

Simply To Go Mini-Inserts 5.5” x 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place on the cooler using signage holders from VGS.

Caramel Cheesecake Sweet Shot

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Plant-Based Turk’y & Cheese on White STG_23_C3_009

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IMPLEMENTATION GUIDE Perfectly Portable: Mindful’s Many Sandwiches Handhelds are having a moment! As café guests multitask through their day, they appreciate Mindful’s array of handhelds that are both delicious and nutritious (and best of all—no utensils needed!). With on-trend proteins, fresh veggies and flavorful spreads and sauces, these Hero handhelds are hands-up awesome because they’re portable and perfect for enjoying one bite at a time.

T R E N D WAT C H

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GRAB A SPOON

A combination of clings and wobblers to promote the products.

Look For: Love of Food’s Falafel & Veggie Flatbread Wrap

Let’s work together to grow sales and margins while providing the right products in the right place at the right price to our clients and guests. Take these five actions to grow your unit.

1. Post your cold beverage QR code in your cooler and activate that planogram. Coach your team to check on deliveries and proper product placement.

2. Activate Cold Beverage Innovation products. Our guests expect to see new items in coolers. Innovation increases basket size and propensity to purchase.

3. Offer 1-liter ambient water. Having ambient water displayed near our registers increases water sales by 12 percent.

4. Post easy-to-read pricing. Set optimal pricing using pricing apps and tools, and check invoices against product received.

Note: Cost increases were implemented January 1 from Coke, Pepsi, and Keurig Dr Pepper.

5. Build your check average by offering combos and multipacks. Not only do combos help the indecisive guest but they also yield more profit.

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Chicken & Ginger Carrot Coulis Baguette

Sweet & Tangy Grilled Chicken Sando

Everything Bagel-Spiced Breakfast Wrap

Teriyaki Tofu & Grilled Pineapple Wrap

FALAFEL Made with protein-rich ground chickpeas and seasonings, falafel’s popularity is on the rise due to its appearance on fast-casual menus.

Top Tips for Cold Beverage Growth

REMINDER! Direct-Ship Of Core Cold Beverages There’s added earning potential in your unit when planograms are followed and product voids (aka missing products) are filled. In various locations, we’re directshipping core products from four major brands—CocaCola®, PepsiCo®, Red Bull® and Monster®—to fill existing voids in planograms. Please be sure you are buying and offering products shown on planograms to provide the beverages guests look for. Details on page 9.

6

Implementation Guides These guides contain everything you need to know to successfully run the promotions.

10 STG ID Tags

Place in your Simply to Go cooler.

Click Here To Order Additional Marketing Materials

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DIGITAL MARKETING & OPERATOR TOOLS

Turkey Chorizo & Egg Breakfast Flatbread

Fiery Chicken Salad

Be Mindful in 2024! find it all at mindful.sodexo.com

All-American Burger Bowl

Thai Red Curry Chicken Salad Wrap

4 Mini-Posters

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Love of Food Build Cards

Make sure to replace the mini posters every month to keep the messaging fresh to your guests.

Use these cards to make production efficient.

7 Inspiration

50 Mindful Build Cards Use these cards to make production efficient.

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Love of Food Chef Bios

500+ ©2024 DD IP Holder, LLC.

Snacking & Cold Beverage Assets

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Simply To Go Build Cards Use these cards to make production efficient.

APRIL 2024 WEEKS 1 & 2 (March 30 - April 12)

Morning Tostada Stack with Mango Salsa Fresh Mozzarella & Red Pepper Rollup Chicken & Black Bean Quesadilla with Yogurt

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Orange Ginger Tofu & Broccoli Pizzetta

#214553

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Fragrant Indian Butter Chicken Bowl

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William Brizzolara (Healthcare) Szechuan Eggplant Stir-Fry with Noodles

#216191

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April Weeks 3, 4 & 5 begin.

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Visit Holidays to Go on Retail Ranger to grow sales with Mother’s Day and Commencement take-home options.

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WEEKS 3,4 & 5 (April 13 - May 3)

FMS Veggie & Cheese Frittata Sandwich

#81255

Chicken Flatbread with Eggplant Relish Sesame Hot Honey Shrimp Lettuce Wraps

#82023 #216009

DRIVE #806336 #823353 #8823773

Braised Kale & Vegetable Pizza

#84322

#823375

Korean Steak Caesar Salad

#98306

#856039

Steve Schiele (Seniors) Turkey Reuben on Potato Pancakes

FMS

DRIVE

#216215

#8824104

ADDITIONAL PROGRAMS SNACKS/BEVERAGES Featured products to drive your incremental sales.

Beverages: March 16 - April 19 Coca-Cola® Spiced Bubly™ Burst Peach Mango Bubly™ Burst Cherry Lemonade Red Bull Sea Blue Edition April 20 - May 31 Dunkin® Iced Coffee Caramel Starbucks® Frappuccino® Oatmilk Caramel Waffle Cookie Dr Pepper Creamy Coconut Bai® Rubi Raspberry Lemon Lime

28

Snacks: March 30 - May 3 TRUBAR™ It’s Mint to Be Chip VERB® Chocolate Chip Banana Bread Hu® Hunks™ Cashews + Vanilla Reese’s Popcorn Solely® Organic Pineapple Rings

INSPIRATION New LTOs featuring fresh grab-and-go options. See Simply to Go Implementation Guide for more details.

March 18 - May 31 Green Goddess Chicken Salad Wrap FMS 216078 - DRIVE 8824296 Mediterranean Herbed Cheese Snack Box FMS 216081 - DRIVE 8824302 Poached Pear & Arugula Salad FMS 215998 - DRIVE 8823767

EARTH DAY / MY GREEN IDEA (APRIL 2 - APRIL 22) Cheesy Tofu Scrambled Toast FMS 97784 - DRIVE 846256 Blueberry Banana Quesadilla FMS 92834 - DRIVE 804610) Maple Crumble Granola Yogurt Parfait FMS 97798 - DRIVE 846280 Ancient Grain Granola Bowl FMS 96962 - DRIVE 840920 PB & J French Toast Sandwich FMS 92986 - DRIVE 804657 Sweet Potato and Amaranth Soup FMS 97814 - DRIVE 841669

Jackfruit and Avocado Torta FMS 93217 - DRIVE 804737 Korean BBQ Seitan Taco FMS 92078 - DRIVE 815232 Guacamole Omelet on a Bun FMS 97815 - DRIVE 841640 Avocado, Hummus and Kale on Ciabatta FMS 92744 - DRIVE 841645 Chili Garlic Mushroom Cemita Sandwich FMS 93386 - DRIVE 804733 Citrus Lentil Spinach Salad with Avocado FMS 97816 - DRIVE 841797 Amaranth Falafel and Vegetable Salad FMS 97821 - DRIVE 841802

Tuscan Chickpea, Polenta and Rapini Bowl FMS 96994 - DRIVE 840924 Amaranth and Red Lentil Indian Dal FMS 97802 - DRIVE 835400 Hashbrown Arepa with Red Bean Chili FMS 93551 - DRIVE 833390 Cauliflower and Amaranth Risotto Bowl FMS 97805 - DRIVE 835407 Cavatappi and Vegan Bolognese FMS 92677 - DRIVE 825003 Poblano and Sweet Corn Tamales FMS 93337 - DRIVE 804706 Spelt and Almond Stuffed Red Pepper FMS 97848 - DRIVE 835386 WINT_24_C2_10

A combination of digital assets to promote the products.

1000+ Digital Assets

Digital assets keep messaging current and fresh in the café.

2 Pricing Calculators

Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café.

1 Monthly Calendar

View the calendar and follow important dates and reminders.

20 Barcode Sheets

These sheets are to be used for all Enterprise Point of Sale (Infor / Vivonet Item Harmony) locations. Scan the barcode directly into your store location at the barcode field that appears on your quickadd retail items tab (default page when you open your store).

WINTER / SPRING 2024

Special events during the season can be celebrated with a special menu to drive guests to the café.

MUTUALIZED PROMOTIONS

Love of Food We celebrate our culinary heritage every day with our incredible Love of Food chefs, bringing decades of cooking experience and a lifelong appreciation for good food to our cafés. Love of Food features Sodexo’s own top culinary talent, who share a “love of food” with our guests.

You’ll find operational and marketing resources posted on the Winter/Spring Promotions page on Retail Ranger at us-retailranger.sodexo.com.

12

CHARLES WILLIAMS Campus Executive Chef Binghamton University Binghamton, New York Bayou Shrimp Po’Boy Tacos FMS 216186 DRIVE 8823654

MATTHEW MANTINI

Director, Culinary Development

SERGIO DIAZ Executive Chef Alcon Fort Worth, Texas Spicy Beef Quesabirria FMS 216213 DRIVE 8824100

SAM BLACKBURN

Senior Manager, Technical Support, Culinary Operational Excellence Team El Prado, New Mexico Tres Hermanas Tostada FMS 216151 DRIVE 8823706

Executive Chef Delta Training Center Atlanta, Georgia Southern Shrimp Burger FMS 216181 DRIVE 8823649

WILLIAM BRIZZOLARA Executive Chef

Moses Cone Hospital Greensboro, North Carolina Szechuan Eggplant Stir-Fry with Noodles FMS 216191 DRIVE 8823775

STEVE SCHIELE

Regional Executive Chef, Sodexo Seniors Covenant Living Delavan, Wisconsin Turkey Reuben on Potato Pancakes FMS 216215 DRIVE 8824104

JAKUB GORGON Executive Chef

Seymour Johnson Air Force Base Goldsboro, North Carolina Falafel & Veggie Flatbread Wrap FMS 216214 DRIVE 8824102

WINTER / SPRING 2024

Sodexo Gaithersburg, Maryland Spicy Buffalo Chicken Sandwich FMS 216212 DRIVE 8824098

KALEY HILL

MUTUALIZED PROMOTIONS

Mindful Healthy Choices Made Easy with Mindful With 10 BRAND-NEW Heroes for Winter/Spring 2024, Mindful gives guests what they’re looking for—delicious, satisfying, healthy food and insightful wellness info.

NEW

NEW

Turkey Chorizo & Egg Breakfast Flatbread FMS 216042 DRIVE 8823816

Thai Red Curry Chicken Salad Wrap FMS 86412 DRIVE 806346

All-American Burger Bowl FMS 215994 DRIVE 8823766

Ripe Tomato & Spinach Pizza FMS 214314 DRIVE 8818117

Fiery Chicken Salad FMS 212057 DRIVE 8809004

Baked Apple & Walnut Oatmeal FMS 92900 DRIVE 832839

Smoked Turkey Wrap & White Bean Pesto FMS 84607 DRIVE 823371

Sweet & Smoky Tacos FMS 212796 DRIVE 8813411

Harissa Chicken Pizza FMS 212381 DRIVE 8810744

Thai Shrimp Napa Noodle Bowl FMS 214806 DRIVE 8820177

14

Promote Mindful You’ll find printed promotional materials in your kit, as well as digital assets on Retail Ranger at us-retailranger.sodexo.com.

NEW

Farmhouse Omelet FMS 87024 DRIVE 823332

Honey BBQ Ranch Chicken Sandwich FMS 68102 DRIVE 817756

Garden District Tacos FMS 89673 DRIVE 828523

Mardi Gras Pizzetta FMS 214545 DRIVE 8821904

Green Goddess Grain Bowl FMS 215999 DRIVE 8823768

NEW

Lemon Tarragon Tuna Salad Sandwich FMS 67876 DRIVE 824058

Mesquite Chickpea & Veggie Burger FMS 214811 DRIVE 8820184

Sweet Italian Pizzetta FMS 214555 DRIVE 8821902

Vietnamese Hot Honey Grilled Chicken Bowl FMS 216007 DRIVE 8823774

Everything Sausage Avocado Toast FMS 212766 DRIVE 8813412

Szechuan Salmon Wrap FMS 97644 DRIVE 846160

Mediterranean Chicken Tacos FMS 87982 DRIVE 806372

Tex Mex Turkey Pizzetta FMS 214557 DRIVE 8821932

Asian-Style Salmon Rice Bowl FMS 212809 DRIVE 8813393

Baja Fish & Quinoa Tacos FMS 86408 DRIVE 823487

Hawaiian BBQ Chicken Pizzetta FMS 214535 DRIVE 8821880

Portobello Parmesan Pasta Bowl FMS 212384 DRIVE 8810746

NEW

Southwestern Omelet & Roasted Potatoes FMS 87520 DRIVE 812096

Middle Eastern Everything Wrap FMS 216004 DRIVE 8823773

Share Mindful with Guests Engage guests by promoting mindful.sodexo.com—for inspiration, DIY Hero recipes, nutrition tips, balanced living, workouts, stress reduction techniques and more.

If you post anything Mindful on your social media feed, please be sure to tag us.

Our Instagram account is Mindful_by_Sodexo.

Turn the page for more!

WINTER / SPRING 2024

Southwestern Breakfast Tostada FMS 212792 DRIVE 8813413

MUTUALIZED PROMOTIONS

Mindful Healthy Choices Made Easy with Mindful With 10 BRAND-NEW Heroes for Winter/Spring 2024, Mindful gives guests what they’re looking for—delicious, satisfying, healthy food and insightful wellness info.

NEW

Morning Tostada Stack with Mango Salsa FMS 88888 DRIVE 804128

Fresh Mozzarella & Red Pepper Rollup FMS 87050 DRIVE 823361

Chicken & Black Bean Quesadilla with Yogurt FMS 83061 DRIVE 812204

Orange Ginger Tofu & Broccoli Pizzetta FMS 214553 DRIVE 8821896

Fragrant Indian Butter Chicken Bowl FMS 215966 DRIVE 8823765

Braised Kale & Vegetable Pizza FMS 84322 DRIVE 823375

Korean Steak Caesar Salad FMS 98306 DRIVE 856039

NEW

Veggie & Cheese Frittata Sandwich FMS 81255 DRIVE 806336 16

Chicken Flatbread with Eggplant Relish FMS 82023 DRIVE 823353

Sesame Hot Honey Shrimp Lettuce Wraps FMS 216009 DRIVE 8823773

NEW

Smoked Turkey Hash Breakfast Bowl FMS 95591 DRIVE 805286

Chicken & Ginger Carrot Coulis Baguette FMS 83336 DRIVE 823354

Sweet & Tangy Grilled Chicken Sando FMS 216001 DRIVE 8823771

Forest Mushroom Pizzetta FMS 214539 DRIVE 8821900

NEW

Everything Bagel-Spiced Breakfast Wrap FMS 216044 DRIVE 8823819

Grilled Spiced Shrimp & Vegetable Salad FMS 82010 DRIVE 823337

NEW

Teriyaki Tofu & Grilled Pineapple Wrap FMS 212058 DRIVE 8809015

Huli Huli Chicken Tacos FMS 212050 DRIVE 8809001

Did you know that there are brandnew reels and videos available to use for social media feeds, digital screens, e-newsletters and websites? The reels and videos are located at the blue Mindful Video Library button under the Mindful Resources tab on Retail Ranger at us-retailranger.sodexo.com to help you promote Mindful meals on specific run dates.

VISIT RETAIL RANGER FOR NEW CAMPAIGNS Stop by Retail Ranger a few times each month to find announcements and new opportunities for revenue on the home page. There’s always an exciting promotion or campaign running on the slider. Explore the latest news and offer more variety to the guests at your location.

Poached Pear & Arugula Salad FMS 215998 DRIVE 8823767

MINDFUL’S NEWSLETTER KEEPS GROWING Encourage your clients, guests and culinary team to sign up for Mindful’s biweekly newsletter at www.mindful. sodexo.com/sign-up to get the latest wellness trends and popular Mindful recipes. Use Mindful’s promotional digital screens to promote the newsletter. You’ll find what you need under the Mindful Resources tab at us-retailranger.sodexo.com.

WINTER / SPRING 2024

MINDFUL REELS AND VIDEOS

Turkey Sausage & Arugula Pizzetta FMS 214559 DRIVE 8821936

MUTUALIZED PROMOTIONS

Simply To Go It’s fresh. It’s fast. It’s convenient. It’s Simply to Go, the grab-and-go destination for sandwiches, salads and snacks that guests crave. There are new plant-based deli sandwiches this season, featuring Unreal Deli® products. This promotion cycle runs from January 6 to May 31. Please run these seasonal LTOs on the dates outlined, then add popular menu items from the master recipe lists to stock your cooler for guests who look for new and familiar options every day.

You’ll find operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com.

Simply to Go’s Optional Hot Merchandiser The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions: • • • • 18

Is there adequate space in your cafe?

Is there budgeted capital?

Do you have the volume to support hot grab-and-go?

Can you support hot food prep with current staffing?

JAN 6 – MAR 17 MAR 18 – MAY 31

Plant-Based Turk’y & Cheese on White FMS 216073 DRIVE 8824284

Plant-Based Turk’y & Cheese on Wheat FMS 216074 DRIVE 8824286

Plant-Based Bistro Steak Wrap FMS 216075 DRIVE 8824290

Vegetarian Club Sandwich FMS 216076 DRIVE 8824292

Plant-Based Chipotle Turk’y Sub FMS 216077 DRIVE 8824294

Grilled Chicken & Mexican Elote Grain Bowl FMS 216080 DRIVE 8824300

Caramel Cheesecake Sweet Shot FMS 216082 DRIVE 8824305

Reminde r!

Mediterranean Herbed Cheese Snack Box FMS 216081 DRIVE 8824302

Poached Pear & Arugula Salad FMS 215998 DRIVE 8823767

NEW! Plant-Based Deli Sandwiches Simply to Go introduces five new sandwiches created with Unreal Deli® meats. These plant-based deli meats are made with real veggies and protein-rich grains and legumes (with no GMOs, additives or preservatives). Place orders for Unreal Deli products through the Market Connection for Sysco and GFS. Please note you may need to use the DOT Order Form on Retail Ranger if your prime distributor does not stock Unreal Deli.

The Story of Unreal Deli With a 100-year family history of owning New York delicatessens, great-granddaughter (and vegan) Jenny hustled to develop and perfect a mouthwatering 100 percent plant-based corn’d beef to satisfy her cravings. What started in her tiny home kitchen and landed Mrs. Goldfarb on Shark Tank (with Mark Cuban investing $250,000 in 2019) is now the #1 bestselling vegan deli meat on Amazon and was voted #1 plant-based meat by Thrillist. Today, Unreal Deli offers plant-based deli meat—Unreal Corn’d Beef, Unreal Roasted Turk’y and Unreal Steak Slices—made with premium ingredients in every slice.

NEW! Plant-Based Chipotle Turk’y Sub

Coming Soon!

Simply to Go Catering Refresh

WINTER / SPRING 2024

Green Goddess Chicken Salad Wrap FMS 216078 DRIVE 8824296

Gluten-fre e bread now avail able for gluten-fri endly kitchens.

MUTUALIZED PROMOTIONS

Cold Beverages Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks each week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options. Visit Retail Ranger at us-retailranger.sodexo.com to find animated cold beverage videos to grab the attention of your guests. Play these videos on your café screens to promote these products and grow sales.

DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS

20

FEBRUARY 10 - MARCH 15

MARCH 16 - APRIL 19

A P R I L 2 0 - M AY 3 1

WINTER / SPRING 2024

JANUARY 6 – FEBRUARY 9

MUTUALIZED PROMOTIONS

Snacking We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many of this cycle’s featured products have inspiring stories of how the brand came to life!

You’ll find details in each month’s Implementation Guide.

DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS

Did You Know 94% of Americans snack at least once a day, with about half of adults snacking two to three times a day? We provide snacking options that focus on the Participation Moments.

22

JANUARY 6 – FEBRUARY 2

FEBRUARY 3 - MARCH 1

MARCH 2 - MARCH 29 WINTER / SPRING 2024

M A R C H 3 0 - M AY 3

M AY 4 - M AY 3 1

Digital Assets Digital marketing is extremely important these days because people spend a significant amount of time using mobile and other screen devices. We’re developing animated videos to capture the attention of your guests for the Snacking and Cold Beverage categories. You can drive sales by featuring these animated videos in your marketing plans.

ANIMATED VIDEOS

MUTUALIZED PROMOTIONS

Instagram Reels Examples

Buy 1 Get 1 Fre Today in the Cafe at 2pm.

Creating Excitement LCD screen viewers prefer moving images to a static graphic. Action videos will create demand for the product and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café. mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information.

24

YOUR LOGO

Your Story

Close Friends

Send

Customizing Your Social Media Videos Use these social media videos in your stories or posts to create engagement.

SOCIAL MEDIA VIDEOS

Facebook Stories Examples

Example WINTER / SPRING 2024

Stickers Text

Stickers

Draw

Text

Effects

Draw

Mute

Effects

Trim

YOUR LOGO

Mute

Tag People

Trim

Boomerang

10

Tag People

ee

Boomerang 0

Add a sticker

POLL

FEELINGS

4:49PM Share to Story

Privacy

To

Add a sticker

FEELINGS

>

POLL

LOCATION Share to Story

Privacy

Add locations, #hashtags and more These are easy ways to maintain relevance and create engagement for your guests.

Add a Poll Polls create interaction and give you the ability to learn more about your guests’ preferences.

Add comment...

Add Music and More Add music and text to your TikTok posts.

MUTUALIZED PROMOTIONS

Holidays To Go Our Holidays to Go program is designed to inspire families to spend time making memories with each other, rather than being busy in the kitchen prepping for entertaining and celebrations.

Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, while increasing sales of seasonal products for your location. You’ll discover turnkey resources on Retail Ranger to help you launch Holidays to Go in your café for multiple special occasions, with easy-to-follow instructions, tools and digital marketing assets to drive incremental sales. You can offer the full range of each holiday’s offering, from appetizers and entrées to trays and desserts (or any single component of the program) to suit your guests’ tastes and your unit’s capabilities and staffing levels for any particular holiday season.

26

WINTER / SPRING 2024

Make Mealtime Easier!

Order a Pizza Meal to Go Includes: 16" Pizza, Side Salad and Dressing, Dessert and 2-Liter Soda Serves 3 to 4

$00.00

Pizza is Always Popular!

Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!

Additional Programs Inspiration MUTUALIZED PROMOTIONS

Special events during the season can be celebrated with a special menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 2 Marketing & Advertising button in the Seasonal Promotions tab.

28

THE BIG GAME - FEBRUARY 11

One of the best parts of the Big Game celebration is the amazing food experiences it’s inspired. Entice guests to your café with a starting lineup of stadium favorites!

County Fair Loaded Cheeseburger Fries FMS 82653 DRIVE 829173

Philly Cheesesteak Sandwich FMS 52846 DRIVE 837407

Bacon-Wrapped Hot Dog FMS 85222 DRIVE 816767

Buttermilk Fried Chicken Bacon Sandwich FMS 96481 DRIVE 838486

Hot Pastrami Sandwich FMS 52348 DRIVE 813932

Grilled Chicken Lettuce Wrap FMS 80381 DRIVE 856398

MARDI GRAS - FEBRUARY 13

Let the good times roll in your café as you create Mardi Gras-themed specialties with distinct Louisiana flavors.

Creole Jambalaya with Shrimp FMS 48792 DRIVE 845056 Cajun Turkey Breast FMS 81315 DRIVE 806837

Ham and Salami Muffuletta FMS 81480 DRIVE 829266 Red Beans and Sausage FMS 83674 DRIVE 829267 Spicy Chicken Po’Boy FMS 81489 DRIVE 821415

VALENTINE’S DAY - FEBRUARY 14

Guests will fall in love with these chef-created mains, sides and dessert that will win over everyone’s heart.

Pork and Vegetable Egg Roll FMS 97366 DRIVE 837097

Grilled Spiced Tuna Steak FMS 94432 DRIVE 844414

Tapas Garlic Shrimp FMS 69084 DRIVE 814721

Caramelized Onion Yukon Gold Mashed Potatoes FMS 59918 DRIVE 817810

Stuffed Chicken Breast FMS 88887 DRIVE 836644

Farmer’s Market Vegetable Medley FMS 80420 DRIVE 829210

Grilled Flat Iron Steak FMS 80817 DRIVE 814859

Rice Krispies Chocolate Cheesecake Bar FMS 52138 DRIVE 813945

WINTER / SPRING 2024

Louisiana Chicken and Shrimp Gumbo Bowl FMS 95957 DRIVE 850688

Additional Programs (cont.)

ST. PATRICK’S DAY - MARCH 17 MUTUALIZED PROMOTIONS

It’s that one special day of the year when people around the world pretend to be Irish—because the food is THAT good!

Corned Beef and Cabbage FMS 63193 DRIVE 829270

Irish Soda Bread FMS 56988 DRIVE 813746

Irish Beef Stew FMS 82238 DRIVE 813739

Roasted Irish Salmon FMS 82235 DRIVE 829224

BASEBALL OPENING DAY - MARCH 28

Guests will feel like they have the home-field advantage when they see what’s on the menu board for Opening Day. Chile Smashed Avocado Chicken Nachos FMS 93593 DRIVE 824940 All-American Hot Dog FMS 91758 DRIVE 815508 Soft Pretzel FMS 38295 DRIVE 805717

30

Hot Italian Sausage Sandwich FMS 84281 DRIVE 844906 Bratwurst Sandwich Onion and Mustard FMS 54787 DRIVE 812080 BBQ Pulled Pork Sandwich FMS 54723 DRIVE 837740

EARTH DAY/MY GREEN IDEA - APRIL 2 – APRIL 22

Guests can celebrate Earth Day and Sodexo’s My Green Idea initiative with delicious food that benefits and supports the environment.

Cheesy Tofu Scrambled Toast FMS 97784 DRIVE 846256

Guacamole Omelet on a Bun FMS 97815 DRIVE 841640

Blueberry Banana Quesadilla FMS 92834 DRIVE 804610

Avocado, Hummus and Kale on Ciabatta FMS 92744 DRIVE 841645

Maple Crumble Granola Yogurt Parfait FMS 97798 DRIVE 846280 Ancient Grain Granola Bowl FMS 96962 DRIVE 840920 PB & J French Toast Sandwich FMS 92986 DRIVE 804657

Jackfruit and Avocado Torta FMS 93217 DRIVE 804737 Korean BBQ Seitan Taco FMS 92078 DRIVE 815232

Citrus Lentil Spinach Salad with Avocado FMS 97816 DRIVE 841797 Amaranth Falafel and Vegetable Salad FMS 97821 DRIVE 841802 Tuscan Chickpea, Polenta and Rapini Bowl FMS 96994 DRIVE 840924

Cauliflower and Amaranth Risotto Bowl FMS 97805 DRIVE 835407 Cavatappi and Vegan Bolognese FMS 92677 DRIVE 825003 Poblano and Sweet Corn Tamales FMS 93337 DRIVE 804706 Spelt and Almond Stuffed Red Pepper FMS 97848 DRIVE 835386

Amaranth and Red Lentil Indian Dal FMS 97802 DRIVE 835400

CINCO DE MAYO - MAY 5

These Mexican favorites will have cinco-star reviews in your café.

Chipotle Chicken Tinga Tacos FMS 97735 DRIVE 846189 Beef Chorizo and Papas Tacos FMS 89683 DRIVE 828524 Chicken Torta Sandwich FMS 84406 DRIVE 8804726

Pork Seco with Mexican Rice and Mole FMS 84479 DRIVE 8804727 Mexican Hot Dog FMS 84439 DRIVE 828881

Mexican Street Corn FMS 97544 DRIVE 8804730

Avocado and Cheese Torta FMS 86035 DRIVE 805070

WINTER / SPRING 2024

Sweet Potato and Amaranth Soup FMS 97814 DRIVE 841669

Chili Garlic Mushroom Cemita Sandwich FMS 93386 DRIVE 804733

Hashbrown Arepa with Red Bean Chili FMS 93551 DRIVE 833390

Additional Programs (cont.)

MUTUALIZED PROMOTIONS

PEPSI 2024 SUPER BOWL PROGRAM Objectives • Drive incremental purchases of Pepsi Zero Sugar & Frito-Lay chips during the NFL playoffs • Reward consumers for purchasing Pepsi Zero Sugar & Frito-Lay chips together by giving them a Pepsi/Frito-Lay/Super Bowl football drink coolers while supplies last • Create a purchasing behavior reinforcing situational saliency of sips and chips

Program Timing: January 29 – February 12, 2024 Channels: Select locations in Campus, Healthcare, Corporate Services and Government Marketing Support • Giveaway Kits • Digital Elements & Ads • Everyday App Messaging

Program Notes • Only select accounts will receive giveaway kits including POS and can coolers • All other accounts will have access to Super Bowl themed POS to help drive situational saliency and purchase • Pepsi Zero Sugar purchase is required for giveaway item. Any Frito-Lay chips variety can be purchased to satisfy the giveaway requirements

32

MONSTER ENERGY CONSUMER SWEEPSTAKES • Drive brand awareness and consumer engagement at retail with exciting consumer sweepstakes.

• Grab consumers attention with exclusive Monster Energy sweepstakes prizes.

Program Timing: February 10 – March 15, 2024 Channels: Healthcare, Corporate, Government, Universities Marketing Support • Digital Merchandising & Ads • Everyday App messaging

How it Works • Consumers can purchase any Monster Energy 16oz beverage.

• Scan the QR code on Point of Sale or go to the promotion website and enter to win.

• 1 Grand Prize winner – 1 Monster Cooler, 1 Monster Gaming Kit, 1 Monster Gaming Chair, 1 Monster Waterproof Speaker, and 1 Monster Respawn Gaming Desk.

WINTER / SPRING 2024

Objectives

Additional Programs (cont.)

2024 SWISH IT SWEEPSTAKES MUTUALIZED PROMOTIONS

Objectives • Drive incremental 20 oz Coke Zero Sugar & 20 oz Coca-Cola Spiced • Drive consumer engagement around NCAA March Madness with an enter to win sweeps

Program Timing: March 16 - April 19 Channels: Campus, Healthcare, Corporate, Government How it Works • Consumers are encouraged to purchase Coke Zero Sugar and Coca-Cola Spice for a chance to win tickets/trip to the 2025 Men’s or Women’s Final Four Tournament • Consumer scans QR Code on POP or clicks on the Everyday Mobile App Promo Tile to register on www.SwishItSweepstakes.com • After registration, they play animated Pop A Shot game to earn entries into the sweeps and can share with Friends & Family through Social handles or enter UPC codes to earn additional entries.

Marketing Support • Sodexo Digital elements (Everyday App, Social, Email, Digital Displays, etc.)

• Merchandising - Counter Cards & Static Clings & Pillows • Digital Media

Prizing • (1) Grand Prize: An all expense paid trip for 2 to the 2025 Final Four (Men’s or Women’s) • (2) First Prizes: A $1K prepaid card for hoops gear and more • (6) Second Prizes: A $500 prepaid card for hoops gear and more 34

CAMPBELL’S® SOUP CAMPAIGN FOR STOP HUNGER

Throughout January, Campbell’s Soup will donate a portion of select soup purchases to Sodexo’s Stop Hunger Foundation. All you’ll need to do is offer these soup options and display the point-of-sale signage, so our guests know about this important campaign. We’ll take care of the rest!

This campaign can help to fund our mission to ensure every child in the United States grows up with dependable access to nutritious food that enables them to lead a healthy, productive life. No child should be hungry today or risk being hungry tomorrow!

EVERY CENT WE RAISE during the campaign goes to fund incredible programs like the K-12 Backpack grants, On-Campus Pantry grants and the Sodexo Summer Meals grant.

Sodexo’s Stop Hunger Foundation feeds children in need with the help of partners like Campbell’s Soup.

WINTER / SPRING 2024

Sodexo Launches NEW Fundraising Partnership with Campbell’s Soup

36

MUTUALIZED PROMOTIONS

Contacts For more information on the Winter/Spring 2024 Promotions, please contact:

HOSPITALS

Lynn Browning Lynn.Browning@sodexo.com

SENIORS

Brian McCabe Brian.Mccabe@sodexo.com

CORPORATE

Allison Pietrucha Allison.Pietrucha@sodexo.com

LOVE OF FOOD

Erica Milios Erica.Milios@sodexo.com

GOVERNMENT

Christina Lemin Christina.Lemin@sodexo.com

UNIVERSITIES

Julia Pfeifer Julia.Pfeifer@sodexo.com

ADDITIONAL RESOURCES Visit Retail Ranger at us-retailranger.sodexo.com.

Search Promotions & Limited Time Offers.

WINTER / SPRING 2024

Healthcarefoodsupport.usa@sodexo.com

MINDFUL

Boost Traffic with Promotions Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café.

You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing Limited-Time Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.

LYNN BROWNING Head of Retail Excellence Lynn.Browning@sodexo.com

ERICA MILIOS Vice President, Guest & Operator Experience Erica.Milios@sodexo.com

Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2024