HTG Fall Winter 2023 Manager Guide

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M A N A G E R ’ S

G U I D E

Delicious Take-Home Holiday Meals and Desserts

Make Holidays Easy for Your Guests and Boost Incremental Sales The immensely popular Holidays to Go program offers take-home meals and desserts for family celebrations and parties during the holiday season. You can offer the full range of mix-and-match meals and desserts, the pizza bundle or any single component of the program to suit your guests’ tastes and your unit’s capabilities and staffing levels.

The program runs from 10/22/23 to 12/31/23.

Mix-and-Match Meals and Desserts

Ready-to-Serve Desserts

Pizza Meal to Go

Guests choose ready-to-heat options that We’ve paired with vendor partners Otis include a main course of turkey, ham or roast Spunkmeyer®, Sara Lee® and Sweet Street® to beef, savory sides, bread and pie. offer delicious a la carte desserts to sweeten up the holidays for guests. Additional selections for this year!

Exclusive Offer from Otis Your unit can receive up to 6 complimentary cases of cookie tins with your cookie order (while supplies last). See details in the Otis Cookie Flyer.

Pizza bundles (hot pizza, salad, dessert and soda) offer guests a quick, take-home meal during this busy season. Promote all season, especially on Halloween and Thanksgiving Eve—both busy pizza ordering days!

DIY Gingerbread House Kits Prepackaged decorating kits let guests create an edible gingerbread house, accented with colorful candies.

So much fun for students and families!

Available from Nassau Candy, Item #49325 in cases of six.

Email: sales@nassaucandy.com Phone: 1-800-486-1226

Sara Lee’s turnkey holiday take-home pie program is a proven recipe for success, offering a convenient way for clients and guests to buy holiday pies. See the Pie Guide for details.

Turnkey Resources

Easy-to-follow instructions, order forms and promotional assets help you market and launch Holidays to Go in your café.

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Sara Lee Pies-to-Go

Menu Range

The menu items featured in Holidays to Go are traditional dishes beloved by families at their celebrations. These recipes were carefully reviewed and selected based on their ease of production and packaging for your team members.

Mix-and-Match Meals

Pizza Meal to Go

(Serves 4–6)

(Serves 3-4)

PROTEINS

DESSERTS

16" PIZZA

Choose 1

Choose 1

• Carved Smoked Pit Ham with Apricot Maple Glaze • Herb and Pepper Crusted Roast Beef with Mushroom Gravy • Roast Turkey with Gravy

• Apple Pie • Chocolate Cream Pie • Dutch Apple Pie • Pumpkin Pie • Southern Pecan Pie

(prebaked and hot when guest arrives for pickup)

HEATABLE SIDES Choose 3 • Creamed Spinach • Glazed Carrots • Green Bean Casserole • Macaroni and Cheese • Maple-Glazed Brussels Sprouts • Mashed Potatoes • Old-Fashioned Sage Stuffing • Orange-Roasted Butternut Squash • Roasted Garlic Mashed Potatoes • Whipped Sweet Potatoes

Choose 1 • Cheese • Margherita • Pepperoni

• Sausage • Supreme • Vegetable

SALAD

BREAD

Choose 1

(includes 1 dozen with each order and Smart Balance Buttery Spread)

• Classic Caesar • Traditional Garden

Choose 1 • Cracked Pepper and Parmesan Drop Biscuits • Parker House White Dinner Rolls

SODA Includes 2-Liter Soda

DESSERT Choose 1 • Chocolate Brownies • Rice Krispies Bars

Desserts (Sold A La Carte)

PIES: 8 Flavors

Butter Sugar

Apple

Carnival

Cherry Krunch

Chocolate Chip

Chocolate Cream

Chocolate Reese’s Pieces

Chocolate Cream Peanut Butter Silk

Double Chocolate Chip

Fruits of the Forest Pumpkin Southern Pecan

Molten Chocolate Cake Pumpkin Swirl Pullman Cake

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White Chocolate Macadamia

Dutch Apple

Flourless Chocolate Torte (Gluten Free)

HE

Turtle

Caramel Brownie Bite Cheesecake

GINGERBREAD HOUSE KIT DIY Kit with Icing and Candies

S

Oatmeal Raisin

Chocolate Mint Cream

DESSERTS: 4 Flavors

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COOKIES: 8 Flavors

How the Program Works

Holidays to Go is easy to implement at your location. We provide all the tools you’ll need to run a successful promotion. The dates for this program are flexible. You can begin promotions in October and continue through the end of the year.

RECIPES • Use the Recipe List to find DRIVE MSP and FMS recipe numbers for all Holidays to Go items.

PROGRAM HIGHLIGHTS • Preplanned mix-and-match menus and selected vendor products are consistently available through our supply chain and ensure profitability.

• Editable marketing assets and order forms allow you to select the most appealing menu items for your guests.

PROMOTION • Editable counter cards announce the program.

• Digital screens and emails promote program details and dates.

ORDERS • Guests use Holidays to Go Order Form to place orders.

• Team members answer questions and assist guests placing orders.

PAYMENT • Customer payment can be collected using any means currently available at your site.

Contactless payment is highly recommended where available.

FULFILLMENT • Your team prepares the guests’ orders.

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• At designated area and time, guests pick up orders.

Launch Tool Kit

MARKETING THE PROGRAM This program includes a comprehensive set of marketing materials to help you effectively advertise and build interest in this product offer.

DIGITAL RESOURCES Visit Holidays to Go on Retail Ranger at us-retailranger.sodexo.com to find digital marketing assets.

Holiday Meals without the Work

PRINT RESOURCES

Just Order, Reheat and Serve

Mix-and-Match Meals Delicious Entrées Favorite Sides Sweets and Treats

In your kit, you’ll find a banner and a poster to help you market Holidays to Go.

Ask for details!

OFFER IMPULSE DESSERTS Prepare a variety of desserts each day and place at checkout registers to encourage impulse purchases.

FALL_23_C1_011

DIGITAL ORDERING PLATFORM To advertise the menu on your CaterTrax site, download the Holidays to Go Order Form from Retail Ranger and customize it with the menu items you’re offering, adding run time, payment and pickup instructions. Submit a support ticket to CaterTrax, add the title “Advertise Fall/Winter Holidays to Go” and attach your order form to the ticket. Request that the menu be advertised on your homepage.

CaterTrax has an advertising graphic for the Fall/Winter Holidays to Go menu and will link your order form to the graphic.

The Holidays to Go program is available in the Holidays to Go pricing tool on Retail Ranger. Guests will appreciate the talents and time of your café staff in preparing takeaway meals and desserts, allowing you to place a higher value and price on Holidays to Go menu items than on regular café selections. The pricing tool will help you identify the most appropriate pricing for the Holidays to Go program at your location.

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$

PRICING

PACKAGING AND LABELING The Packaging and Labeling Guide for Holidays to Go details how to package and label each menu item.

Keep it handy for team members who are fulfilling orders.

Packaging Please use the specific packaging and labeling for each meal component so orders can be transported safely and with ease.

Labeling PACKAGING and LABELING GUIDE

For labeling cold and hot menu items, please use the templates found on Retail Ranger at us-retailranger. sodexo.com. Use Printables for dessert labels.

AT-HOME COOKING INSTRUCTIONS With all orders, the At-Home Cooking Instructions should be provided to the guest and attached to the order.

MEAL BUNDLE

PIZZA

FOOD SAFETY GUIDANCE Food safety is of utmost importance and HACCP food safety guidelines and procedures must be followed for Holidays to Go products offered for sale to guests for take-home through all stages of preparation, cooking, cooling, holding, packaging, display and storing.

Take-home products must be labeled with this information: • Product name, ingredients and potential allergens • Storage instructions • Reheating instructions (as applicable)

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Check local and state Health Department regulations for additional labeling requirements.

SAMPLE ORDER FORM REQUIRED GUEST INFORMATION WHEN ORDER IS PLACED

Pickup day and time noted

ORDER REQUEST FORM Spend more time with friends and family this holiday. Simply order and pick up a convenient takeaway meal or indulgent dessert for a memorable celebration right at home.

Location Phone Number Location Email

Edit unit name and contact Add order due date

EMAIL

NAME

PICK-UP TIME

PICK-UP DAY

PHONE

ITEM CATEGORY PRICE

ITEM CATEGORY

DESSERTS (A La Carte Sold Separately) YOUR CHOICE

YOUR CHOICE

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Choices selected in each menu category

Name of Location

ORDER MUST IN BY XXX

Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name

Menu Item Name Menu Item Name

Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name

YOUR CHOICE

PRICE

YOUR CHOICE

Edit menu choices offered

Menu Item Name

Menu Item Name

Add price(s)

Menu Item Name

Menu Item Name

Menu Item Name

ITEM CATEGORY

Menu Item Name YOUR CHOICE

Menu Item Name Menu Item Name

PRICE

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name Menu Item Name Menu Item Name

Menu Item Name Menu Item Name

PRICE

YOUR CHOICE

PRICE

YOUR CHOICE

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name

Menu Item Name Menu Item Name

Includes easy-to-follow heating instructions.

We kindly recommend ordering at least 24 hours in advance of planned pickup. Serve within 72 hours after pickup.

Menu Item Name

Available from: 00/00/00 – 00/00/00

Edit ordering requirements and availability dates

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Guest’s name and contact information

HOW TO CUSTOMIZE FORM FOR YOUR LOCATION

Holidays to Go Checklist

Take these steps to implement the Holidays to Go program for your guests.

01

02

Review Holidays to Go materials on Retail Ranger.

Set your pricing using the Holidays to Go pricing tool.

GETTING STARTED

Share the recipes with your chef. Be sure to review the Distribution Matrix under Holidays to Go on Retail Ranger.

Meet with your client and explain the program.

LOCATION SETUP

Set up the menu items in your Point of Sale PRIOR to accepting orders.

03

SELLING MEALS

Accept orders from guests.

Order ingredients and vendor partner products.

Order packaging and labels.

Determine run dates for the program at your location.

Download digital assets and market the program to guests. Display print assets in your café.

Determine staffing needs and decide how quickly you can fulfill orders.

Prepare meals for takeaway orders.

Package orders during select date and time windows, providing At-Home Cooking Instructions with each order.

Identify adequate safe storage, following safe food handling policies.

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Designate a team member to receive orders and one area for order pickup.

FOR ADDITIONAL INFORMATION ABOUT HOLIDAYS TO GO, CONTACT: Erica Milios Vice President, Guest and Operator Experience Erica.Milios@Sodexo.com