Stage Two: Employment

Develop recruitment policies that reward talent, effort and determination, not the candidate’s connections or background.

In April 2018, True Potential became one of the first companies in the UK to sign the national Social Mobility Pledge.

Companies representing over seven million employees have since signed up, including John Lewis, Marks & Spencer, Vodafone, ITV, BT, Adidas and Thomas Cook. The Pledge commits businesses to working with schools, offering apprenticeships and adopting fair recruitment polices.

The latter point means that a person’s upbringing should not influence hiring decisions. To achieve this, True Potential uses an approach known as name-blind recruitment.

This is an extra safeguard against the risk of unfair bias for one candidate over another.

True Potential runs a thriving apprenticeships scheme that leads young people into exciting careers in the fast-moving worlds of financial services and technology.

Despite the UK going into lockdown and the after effects on the economy, True Potential has continued to thrive. It has grown its team with 58 new hires joining the firm during the coronavirus lockdown.

THE EXPANSION OF ITS HEAD OFFICE TEAM IS A RESULT OF STRONG MANAGEMENT LEADING TO EVEN STRONGER FINANCIAL PERFORMANCE IN THE SECOND HALF OF 2020.

The firm recorded a £15.7 million profit between April and June at the height of the coronavirus crisis. The results meant True Potential was able to keep all 300 employees in full employment and nobody was furloughed.

The new recruits, who have joined the team between April and September 2020, will fulfil various roles within True Potential‘s head office, including customer support, technical support, IT software development, compliance and marketing.

This is yet further evidence that purpose and profitability go hand in hand, opening up new career opportunities underpinned by sustainable businesses.